Creativity, Entrepreneurship, and the “Fifth P”:!Why Problematization is Critical in !Higher Popular Music Education

Gareth Dylan SmithInstitute of Contemporary Music Performance,

London, England

BMus (Hons) Popular Music Performance

BA (Hons) Creative Musicianship

BA Music Business

BA (Hons) Songwriting

MMUs Popular Music Performance

What is Success in Popular Music?

What is Success in Popular Music Education?

What is Success in Higher Popular Music Education?

Rich Hall and Janis Weller

Pedagogy for Employability

The X Factor fronting band

Employed/self-employed

Portfolio Career

Entrepreneurship = unemployed?

Narratives and Myths

Being good is good enough

Explicit and implicit

The industry is a meritocracy

Hard work will pay off (precisely the way you expect)

• If you throw enough s*#t at the wall, some of it has to stick!

• If I run at it hard enough, I’m bound to get over/through.

• Nothing ventured, nothing gained.

• All successful entrepreneurs have gone bankrupt at least once

• There’s no success like failure, and failure’s no success at all

• If at first you don’t succeed, try, try, and try again.

• Better to try and fail than not to try at all.

• If you fall off your horse…

Thoughts

• We have nothing to fear but fear itself.

• This is your life, and it’s ending one minute at a time.

• Never bite off more than you can chew

• Practice makes perfect

• Treat others as you would like to be treated

• They say the cream rises to the top, but I say shit floats

• You get out what you put in

• There is no “the secret” - “putting it out to the universe” is not a recipe for success

More thoughts

Contexts and Constructs of Creative Collaborations

COINs (Gloor, 2006)

Relationship Marketing (Grönroos, 2007)

Service-dominant logic (Vargo and Lusch, 2008, 2011)

“In a COIN, knowledge workers collaborate and share in

internal transparency. They communicate directly rather than

through hierarchies. And they innovate toward common goals

in self-organization instead of being ordered to do so” (Gloor,

2006: 4)

“[The purpose of] marketing is to establish, maintain and

enhance, and where necessary terminate relationships with

customers (and other parties) so that the objectives regarding

economic and other variables of all parties are met. This is

achieved through a mutual exchange and fulfilment of promises.

(Grönroos, 2007: 29)

Service-dominant logic: !

!

“In S-D actors create value through service experiences

and relationships, co-creating and sharing tangible and

intangible resources with one another. From a marketing

perspective this is usually applied to co-creation between

customers and suppliers” (Smith and Gillett, in press)

Musical Creativities (Burnard, 2012)

As usual, students are way ahead of us…

Two examples!!

Exploiting a gap in the market !

Re-conceptualizing the marketplace

Events and Promotions

Music Community, not Music Industry

8:00PMAn evening of great music, from an ever chang-ing line up. With guest artists w/our house band. Followed by some great full albums. Washed down with a superb range of drinks.

8pm - 8:30:! ! -House Band.

8:30 - 9:15: !! -Jam One.

9:15 - 9:45: !! -House Band.W/Guest.

9:45 - 11:15: ! -Jam Two.

11:15 - 11:30: ! -Wrap up.

11:30 - close:! -Full albums.

Sign Up during

House Band sets

JUKE JOINT !Jam Night

@The Priory Tavern, Belsize Rd. NW6 4BTPresents

next jam…

Next Jam… 3rd APR

Mendoza Möbius Souls

Wednesday

9thApril

Live Music 8pm - Late£5on the door £4with flyer £3

London 6-piece Electro-Soul group. Fronted byMs Izzy Warner, Möbius Souls offer uptempo dance grooves to get the blood pumping, and heavy neck-snapping vibes to get your bop on.

Expect energy!

Mendoza is a seven piece funk m a c h i n e , f r o n t e d b y t h e powerhouse vocals of Sophie Mendoza and backed by an amalgamation of amazingly talented musicians providing tight, grooving, dirty beats.

Student/Guest list.

The

Ladies of Soulinvites you to...

/LEMONGRASSPRO

The Good Ship289 Kilburn high road, NW6 7JR

www.facebook.com/MobiusSoulswww.facebook.com/MendozaOfficialpage

So Much More school takeovers

Touring festival

The Four Ps

Hickey and Webster (2001)

Parkinson and Smith (hopefully)

Person: Who is doing the teaching, learning, and assessment? What is their enculturated identity? To whom do they ascribe pedagogic authority?

Process: How does an institution, curriculum, program, professor or student work to enable and empower students?

Product: What is the endgame? Is this about meeting Standards, certificating student achievement? Or is it about self-actualiztion, possible selves, and identity realization?

Place: Where do teaching, learning, and assessment occur? Are facilities seen and used as potentially transformative, liminal spaces?

A Fifth P

Problematization

@IASPM special issue

Ashgate Research Companion to Popular Music Education

This has been lacking in PME and HPME, but it is essential

BJME: Where do you go?!

Institute AoMO

GarethDylanSmith.com

@GDylanSmith

icmp.co.uk

Thank you!FIGHT ON!