Copyright and the Commons: Authorship in the age of the digital era
Transcript of Copyright and the Commons: Authorship in the age of the digital era
Running head: COPYRIGHT AND THE COMMONS 1
Copyright and the Commons: Authorship in the age of the digital
era
Manee Olson
University of Wisconsin-Milwaukee
2COPYRIGHT AND THE COMMONS
Born-digital media has changed, already, how copyright and
authorship are seen as the internet has expanded and grown. It
was already shifting due to things such as “fan fiction” in
‘zines, but with the mercurial nature of the internet, it has
become difficult to parse the old idea of copyright with the new
idea of ownership in the digital domain. And that ignores the
fact that copyright and authorship have been two ideas circling
one another since almost the beginning of recognizable writing.
However, the digital domain has brought the issue back into the
spotlight as the argument of how to deal with copyright on the
internet has fairly exploded. Does it need to change, to adapt
to the new realities of the born-digital medium? Is copyright
itself just not as important anymore? And how does one define
authorship in a world that is increasingly going anonymous? This
paper will be examining the history of both authorship and
copyright, and how the internet has changed the way we consider
both.
3COPYRIGHT AND THE COMMONS
When was the first writing attributed to an author? The
consensus in a quick Google search appears to be a woman,
Enheduanna, who wrote poems in Sumerian in the 23rd century BC
(Gill, 2014). But what makes her an author, and not simply a
scribe jotting down notes and numbers about the herd of cattle
within a city? Is it because she wrote something that was not
for recording purposes, and was instead writing with the intent
of creative expression? If we call someone an “author,” does the
subject of their writing matter, or is it merely that they put
pen to paper, or stylus to clay, or fingers to the keyboard, and
produce words, no matter what those words may mean? The webpage
cited seems to be specific in saying that Enheduanna (and the
other possible “first,” an Akkadian named Shin-eqi-unninni) are
not merely scribes of numbers and other monetary lists, but that
she is a poet (and Shin-eqi-unnanni the writer of the Epic of
Gilgamesh). So, apparently, authorship is at its base
understanding a specific sort of writer: someone who is creative
in their work, and not merely a glorified note-taker. This is
not unusual; Thomas Carlyle, in an 1840 lecture, specifically
4COPYRIGHT AND THE COMMONSidentifies an author as someone who is original, if not a genius,
in their work (Haynes, 2005). This is, however, a Romantic era
view of the author that supposes the author exists within a
vacuum, and is singularly amazing and talented (Haynes, 2005).
This does not take into account collaboration, ghostwriting, or
the fact that someone may claim to be an author who is not
particularly talented, but might be prolific anyway (an argument
that many make about popular fiction writers). And, of course
the most basic issue: this does not widen the concept of “author”
outside of the literary realm to account for the idea of the
“author” as merely a creator in some form. It ignores the idea
of the author as a musician, or as an artist, or, as the internet
as grown, a webpage publisher e.g. a blogger. (It also ignores
something as arguably ridiculous as a large perfume corporation
managing to copyright a scent, which was collaboratively
synthesized in a lab (Jamison, 2006).) Already we see that
authorship has been a contentious idea even before the advent of
the internet.
Authorship contention is not solely over what it means to be
an author, either. Consider the very public (and often
5COPYRIGHT AND THE COMMONSvitriolic) arguments over Shakespeare and his works: until
mankind finally builds a proper time machine and manages to visit
the man himself, there will exist an ongoing battle to attribute
his writings to someone else. In his case, authorship is not
necessarily mandated by creativity, or genius, but by the fact
many simply do not want to accept creativity or genius from a man
who was neither a prince nor a particularly rich man.
Shakespeare the author is thwarted by Shakespeare the myth: the
fact that he lived in a time that would not have left much in the
way of concrete personal records means that people are fairly
free to make up whatever they want about his life or lack thereof
(McCarter, 2010). This has had the unfortunate effect of also
allowing people to decide that Shakespeare could not possibly be
the “genius” who wrote his plays, because a man with so little to
his name would obviously be too poor, unintelligent, or otherwise
incapable of writing so beautifully. His authorship is in doubt
simply because people cannot accept it; even though it seems
obvious to most people off the street that Shakespeare is the
author (his name is on the cover, after all), there exists a
contingent who would say otherwise. And how can it be proven?
6COPYRIGHT AND THE COMMONSIn this instance, it isn’t so easily done, and it isn’t even a
matter of copyright, it is a matter of opinion. If a man who
lived in the 1600’s cannot be decisively named as an author, what
chance does anyone have to make sure their claims stand the test
of time?
Shakespeare and his contemporaries, however, did have one
problem: actually publishing a book used to take an awful lot of
work, more so before his time. Perhaps it is the invention of
that printing press that really got the gears of contention
rolling; after all, a printing press is nothing more than an
anonymous, prolific machine. Authorship would not matter to the
machine, nor the printer; they would be paid to set up the
letters as directed, not to worry over whether or not the book
they were printing was actually originally written by the person
whose name appeared on the front. And there is the fact still
that even after the printing press began churning out books,
authorship was also arguably a group affair: the writer was only
one cog in the process of creation, not the sole owner. Writing
was collaboration, not solo, and often derivative in some manner
(Woodmansee, 1992). Before the printing press, people (usually
7COPYRIGHT AND THE COMMONSpriests) were hand-writing and drawing books that were arguably
more works of art than simple texts. Even these scribes were
imposing some of their own ideas within the text: though they
were by our reckoning just copying what had been given to them,
oftentimes they were forced to use their own judgment to render
text that had been illegible, wrongly copied, or was unfinished
(Fisher, 2012). This suggests more than mere copying, yet most
people would still not call them authors, nor ascribe to them any
sort of authorship of the texts they corrected. Of course, if
they did that sort of editing on the fly these days they would be
called plagiarists, so perhaps we shouldn’t be so hasty as to
argue that they can reasonably be called “authors.” Perhaps
“editors” would be a better term, though that itself suggests a
sort of collaborative authorship: after all, an editor is someone
who has to look over a work, suggest edits, and very likely see
those edits hit print within a text they did not otherwise write,
but did contribute to. This all adds up to what Woodmansee
suggests is the actual nature of authorship, and that is
collaborative (1992). If we look at authorship in this way, this
can also suggest that people who argue that Shakespeare isn’t the
8COPYRIGHT AND THE COMMONSauthor of his plays may be correct, though not in the way they
intended: his work was collaborative, since, after all, he did
not actually publish them in his lifetime. They exist because
two of his friends took it upon themselves to not only collect
his works for publishing, but to edit them (“Shakespeare’s First
Folio”). Thus, according to Woodmansee, they are just as much
the authors of his work as he is; they were even fellow actors in
his troupe! They even preface the work by stating that “before,
you were abused with diverse, stolen and surreptitious copies,
maimed and deformed by the frauds and stealths of injurious
imposters…(Woodmansee, 1992)” This suggests a personal stake in
the work; their copy is the supreme copy because they knew
Shakespeare personally, had worked with him on the plays, and
knew where to tweak and edit as necessary.
So perhaps already we must assume that what we colloquially
know as “authorship” is wrong, even before we’ve come to the age
of born-digital work, at least in the field of writing. It may
also help with our understanding of how born-digital work may not
be changing authorship at all, but only how we’ve come to
understand it. This can apply to any idea of “authorship” be it
9COPYRIGHT AND THE COMMONSwriting, music—arguably now very collaborative, as many artists
do not write their own songs (“Is Pop Music Fake?” 2012)—or web-
based publishing. When we look at the idea of authorship in this
way, it suggests that perhaps the only “change” is in how we may
need to re-understand the author, and how the creative process
may work to produce what we think of as a solo project.
But into this we then have to introduce the matter of
copyright, which has had a long, confusing, and contentious
relationship with the people it is supposed to both protect and
attack. Copyright may legally be defined as one thing, but
different people, when asked about copyright, will give you
different answers:
“Ask the question of a United States trade official and
she will tell you that copyright is one of the strongest net
contributors to the nation’s balance of trade. Ask the
question of a school teacher in Thailand and he will tell
you that copyright is what stands in the way of getting
textbooks into the hands of his students. Ask the question
of an anthropologist digging through the remains of the 1976
10COPYRIGHT AND THE COMMONS
Copyright Act a century from now and she might tell you that
copyright is the symbol of a nation’s cultural aspirations.
Ask the same question today of a manufacturer of novelty
knickknacks and he will tell you that copyright is simply
what enables him to meet his payroll at the end of the
week.” (Goldstein, 1992).
Already, much like the concept of the author, copyright is a
prickly subject. And it isn’t surprising, considering the fact
that copyright can be both a help and a hindrance to the creation
and production of one’s own work. Consider the previous example
of Shakespeare’s first folio; one of the reasons that his friends
had done it was to preserve his plays in what they claimed to be
the best, and original, forms. But it was also to make sure that
the badly-copied versions that were filtering around at the time
did not become the standard of his work; in their own way, they
were exercising copyright before it even existed by using the
idea of personal control. That way, they could claim sovereignty
roughly two centuries before the first laws allowing authorial
control instead of royal control over an author’s work
(Goldstein, 1992). Of course, this does skip quite merrily past
11COPYRIGHT AND THE COMMONSthe little fact that Shakespeare was no longer alive to
appreciate these efforts, and for all of his friends’ claims that
they were preserving his work in his name, they would be the ones
reaping the benefits as editors and publishers. And so we swing
right back around to a fundamental issue of copyright and
authorship: is copyright to protect the author, or is copyright
to protect the publisher? It is an argument that has raged
practically since authors were given control over their own work.
Copyright law arguments had a good start in the 18th
century, especially in the United States, a dark maw into which
many authors and critics of the day readily jump into. What may
seem strange to us that opponents of copyright law were not
arguing necessarily that authors should not have a right to their
own work, but that the laws persisted a monopoly for publishers
and encouraged censorship and ignorance (Buinicki, 2014).
Speaking as a writer in the 21st century, the author finds this
to be a very strange argument indeed: if copyright is used by the
author to make sure that someone else does not take their work,
copy it off, and sell it for a profit themselves, how is it
censorship? Censorship suggests something else entirely to the
12COPYRIGHT AND THE COMMONS21st century mind, which is in opposition to copyright; the idea
that a country or a school or a television show will not allow
something to be seen because it is offensive, not because they
want to make money. But apparently, the argument of censorship
for those in the 19th century was that authors were simply plying
a trade, and were not anymore beholden to their work, really,
than a person who was part of the process of producing the work.
It is, again, the idea of the author as creator, as original, that
really secures the idea of copyright as a viable process to one
person alone. Joel Barlow, an author who was among the first to
benefit from author’s copyright in the United States, wrote
“there is certainly no kind of property, in the nature of things
so much his own, as the works which a person originates from his
own creative imagination” (As cited in Bracha, 2008, p. 118).
The 1790 Copyright Act in the United States thus began the
relationship between author as the sole creative process, and the
right of ownership given to those single creators in lieu of
publishers. Publishers were not creative; they therefore were
not seen as the ones who needed protection under the new
copyright laws. They were simply means to an end to getting the
13COPYRIGHT AND THE COMMONSwork out to the audience, not the ones who should have had
control over its dissemination. And it also meant that authors
were now able to actually become businesspeople in their own
right, making a profit on their work instead of self-publishing
at a loss. Again, one must look to the current idea of ownership
and authorship and ask, why was this a bad thing to do?
Shouldn’t someone who worked to write the book be given the right
to profit from it, instead of pointing the finger at a larger
publishing house and giving them the exclusivity?
Copyright has thus since existed since the 1790 law as a
sort of agreement that authorship means creativity, and
authorship also means one. Both have existed in a symbiotic
relationship of sorts that the internet has given a bit of a
shock to as it has opened the floodgates, in a manner of
speaking, to the idea of collaboration and the changing idea of
what it may mean to be an author as the century has aged. What
has helped this process along has been the slow nature of the law
to change and adapt to this new reality of the internet, fair use
laws, and other exemptions that copyright has not shifted to
really cope with. And of course, the fact that piracy has become
14COPYRIGHT AND THE COMMONSthe boogeyman upon which the slow sea change has been based, a
fact quite recently (as of December 2014) dangled back into the
spotlight with the takedown of The Pirate Bay website (again).
The fact is, is that the change is coming, and has actually been
here for quite a while; but there have been many factors that
have kept copyright and authorship from changing along with these
technological factors much in the same way things had been slow
to change after the creation of the printing press.
Almost immediately, we can point the finger at piracy as
being a factor in why copyright does not want to change. If
copyright exists to protect the Romantic notion of the author as
the owner of their original and unique work, than piracy exists
to counter it, in an ironic way harkening back to pre-1790
Copyright Law. Many people who pirate things such as music are
not, they argue, doing it because they want to starve the artists
—though there are some who would likely say that—they do it
because it disseminates content more freely, and not because they
simply want to avoid buying it. Quite a lot those pirates are
actual purchasers of legal music, and many support a monthly free
for unlimited access to digital content that they are otherwise
15COPYRIGHT AND THE COMMONSpirating or buying separately (Mick, 2013). In this instance,
copyright immediately looks at piracy and screams “Theft!
Property theft!” while the pirate is screaming back “Borrowing!
I’ll buy if I like it!” Authorship is not in question; what is
in question is how the money is made, not who actually still owns
the intellectual and creative rights. No one is arguing that
Taylor Swift, for example, is no longer the author of “Shake It
Off” once someone illegally downloads it; copyright merely steps
in and tries to protect her monetary right to the music. Even
with attempts to change copyright to deal with digital mediums,
this problem of profit v. dissemination and ownership has run
into a legal wall; one need only look at copying DVD or CD for
one’s personal use. The DMCA of 1998, for example, does not care
what DVD decryption software does for the personal owner; it
merely cares that it exists to decrypt the CSS security on the
disc (“Copyright Law. District Court Holds That Website's Posting
of and Linking to Code That Decrypts DVD Copyright Protection
Technology Violate Digital Millennium Copyright Act. Universal
City Studios, Inc. v. Reimerdes, 111 F. Supp. 2d 294 (S. D. N. Y.
2000), Appeal Docketed, No. 00-9185,” 2000). Even though fair
16COPYRIGHT AND THE COMMONSuse doctrine should allow for a person who owns a copy of, say,
The Matrix on DVD to be allowed to play it on a different device,
or make a copy of it, the fact that the DVD needs to be decrypted
first is what the DMCA claims is illegal. This means an archive
that may want to make a copy of a DVD, or copies of unpublished
manuscripts for a newsletter, can run into quite a lot of
trouble, even if it is merely meant in the spirit of preservation
(Crawford, 1983). So you can own the product, but you can’t do
anything with it! Again, this is not changing authorship, or
taking away the creator’s intellectual rights; but it is still
treated as such.
It is the definition of “fair use” that is quite possibly
the problem in this whole scenario; fair use is itself such an
ambiguous term, and not very well quantified, that attempts to
use it as an excuse means one can run into the same situation
that the DVD decrypter programmers did. If a professor at a
university wishes to use, say, a clip from a film to illustrate a
particular point in class—as the author has seen quite
extensively in a recent class about popular culture—a Hollywood
film studio can cite copyright law and the DMCA and sue over two
17COPYRIGHT AND THE COMMONSminutes (Decherney, 2007). “Fair Use” is not the burden of the
copyright holder to prove, it is the burden of the school to
fight for it. If a single person uses the decryption program to
rip their DVD for personal use, the DMCA is likely to never
notice. If they upload it onto the internet for people to find,
the DMCA still may not notice, depending on how many other people
download it. But if a library or a university make copies of a
software program they’ve purchased to give to their students
without having bought a proper license, the DMCA is likely to
come down hard, because “fair use” arguments fail when a large
corporation argues they’re losing a lot of money (Band, 2001).
The library and the university in this scenario are a much easier
(and wealthier) target than the average solo consumer. Much like
the publishing oligarchy before the Romantic notion of the
“author as one,” massive media corporations are twisting the use
of “authorship” to protect their bottom line, not their creative
process. But with sites such as YouTube popping up, people can
very easily upload movies for everyone to immediately see, as
well as other forms of visual media; in some ways, is this not
18COPYRIGHT AND THE COMMONSmerely a different form of television? And copyright and
authorship has dealt with that particular medium swimmingly.
There is, however, one place where the idea of the author-
as-writer is particularly relevant to change, as well as the
nature of copyright; the fanfic. It is not an exclusive
creation, but it does have its current main house there; it has,
however, been around in some fashion or another since before
copyright really got its hooks in. Consider Shakespeare again;
what are his plays but in some fashion derivative of other
stories? A Midsummer Night’s Dream, for example, uses characters
that are not Shakespeare’s original creations, such as Oberon,
Titania, and Robin Goodfellow; but not many, if asked, would call
the play fanfiction. Macbeth is a fictional re-telling of the
fall of the real king; again, not considered fanfiction, but
merely fantasy. These stories do of course come from a time when
the notion of authorship was, one recalls, not that of
originality, but of collaboration. Nowadays, people would argue,
it’s different; you can really hurt someone by borrowing someone
else’s characters and writing a different story with them!
19COPYRIGHT AND THE COMMONS
Except that these horror scenarios have not actually
happened. Fandoms have existed around Star Trek since the original
series aired in the 60’s, and fanfiction (especially “slash,” or
male/male pairings) has existed along with them, even if they
were printed in newsletters instead of immediately published to
the internet. No one would argue that Gene Rodenberry has
somehow been stripped of his authorship of the characters because
someone wrote “The Ring of Soshern;” indeed, no money was really
ever made off of it, past what may have been charged for postage
of the printed copy. It was a slash fic that has circulated
privately for years, written before 1976, and while it does not
change the authorship of Star Trek overall from Gene Rodenberry, it
does challenge the idea of authorship over fanfiction itself
(Penley, 1994). After all, if authorship denotes originality,
fanfiction—based off someone else’s work—is not entirely original
at all. A fanfiction writer is using the characters someone else
has created in an entirely different story, so while the story
premise itself may be original, the people involved are not. The
internet has made fanfiction much easier to access and create,
and so this has definitely brought the issue right up into
20COPYRIGHT AND THE COMMONScopyright author’s faces, sometimes with ugly results; authors
such as Anne Rice and Laurell K. Hamilton have tried to block
people from writing fanfiction, asking websites to not post
stories, and essentially arguing that fanfiction harmed their
positions as authors themselves, that it diluted their original
work (“In the beginning, there was fanfiction: from the four
gospels to Fifty Shades,” 2012). In these scenarios, copyright
can be difficult to wield as a weapon, since copyright is at its
core a protection of monetary compensation, and fanfiction is not
(in almost all cases) not creating a profit. But even that is
changing; the very recent example we can look to is E.L. James
and her Fifty Shades of Grey trilogy, which started life as Twilight
fanfiction. The rapid rise of its popularity in the Twilight
fandom and her decision to self-publish it via Amazon (and by
merely rubbing off the numbers, so to speak, by changing names
and not much else) represents a change in how authorship and
copyright can be undermined by the born-digital medium quite
smartly (“In the beginning, there was fanfiction: from the four
gospels to Fifty Shades,” 2012). Although not all published
authors are wary of fanfiction, there have been many who have
21COPYRIGHT AND THE COMMONSbeen tolerant of it as long as it does not turn a profit, or, at
the very least, it turns a profit for the author, such as the
Extended Universe from Star Wars. Now, however, instead of being
quick to throw copyright and authorship at a fanfiction writer,
the publishers may be quick to snap up a derivative work if they
think it could be the next Fifty Shades phenomenon, creativity or
originality be damned. Already, thanks to self-publication via
Amazon, fanfiction authors can make a profit by circumventing
copyright entirely, which is a prime example of how fanfiction
itself works; already Fifty Shades has spawned eBook fanfic of its
own on Amazon (“In the beginning, there was fanfiction: from the
four gospels to Fifty Shades,” 2012). So how does copyright even
work in such a scenario, if the original work it cribbed from is
in of itself a derivative of someone else’s copyright?
And this extends even further past fanfiction into what is
called “modding” or “remixing” in general: as technology has
become easier to gain access to, people online have not been
content to simply be consumers of copyrighted works. Instead,
many people have done to video games, music, and video what
writers have done to books; they take them and produce their own
22COPYRIGHT AND THE COMMONSspin on the idea. Overclocked Remix is a website that exists simply
to allow people to—both singularly and collaboratively—re-arrange
video game music, and not only have they been allowed to exist
and thrive, they’ve produced music for the actual copyright
holders such as the soundtrack to Super Street Fighter II Turbo HD. All
of them are considered part of the authorship of the album, even
if the copyright holders are still Capcom. Others have found
themselves hired into the video game industry based on their mods
of copyrighted material, or have sold their mods to said
companies (De Kosnik, 2009). Instead of arguing for fair use, or
trying to legally change the definition of authorship, fan
creators have simply gone and done it themselves, perhaps
audaciously, by simply deciding that they were going to do it,
and damn the consequences. And as we can see, in many
situations, it is the fan creator who has won. E.L. James did
not get sued; she became a creator of content. And this is an
example that is likely to repeat itself as copyright holders turn
to the internet, perhaps in the spirit of “if you can’t beat ‘em,
join ‘em,” realizing they may not be able to win this battle
anymore than the movie studies have won the fight against piracy.
23COPYRIGHT AND THE COMMONS
So what does this mean for our understanding of authorship
and its relationship to copyright? In the short run, it appears
that we’ve simply gone around in a sort of a loop, from the idea
of collaboration to the Romantic idea of the solo artist back to
collaboration and derivation again. Authorship has not changed,
it has merely gone through several phases of understanding and
adaptation to the current market. And that really is what the
heart of copyright and authorship is, when viewed together: money
policy. If the market clamors for derivation, the creator will
provide. Already there is a time limit on copyright: an author
or creator’s lifetime, plus seventy years (Shaw & Shaw, 2003).
(The company, on the other hand, gets 120 flat.) Once that time
limit is up, what was once considered the sole ownership of an
author is up for grabs (currently the case for the majority of
Sherlock Holmes stories, most of which is now in the public domain
(“Sherlock Holmes is really, really in the public domain—really,”
2014), and copyright is no longer an issue. Authorship, then, is
back to being not that of the person who created the original
work (although they’re still the original author), but to
everyone who wants to use the work for their own. It is back to
24COPYRIGHT AND THE COMMONSthe spirit of collaboration. And if the internet has given us
anything, it is maybe this: the idea that authorship does not
have to exist in a vacuum. Solo musicians can continue to sing
someone else’s written song and still be considered an author of
their own work; actors can act from someone else’s script and
still be creative; and writers can borrow someone else’s
characters. None of it changes the authorship of the song, or
the film, or the original book; arguably, all of it can really
only enhance. And copyright should change to reflect our return
to collaboration and understanding, instead of trying to prevent
anyone from being creative.
25COPYRIGHT AND THE COMMONS
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