business idea

GENUINE GENIUS CONSULTANT 1

EXECUTIVE SUMMARY.

Genuine Genius Consultant service was found in earlier of 2014.

Genuine Genius Consultant is the Bumiputra Company that

establishes consultation services, which provide our own

experienced motivator. The founders were a fresh graduate from

UiTM Kedah who is Aishah, Solehin, Amalina, Shuhada and Azimah.

Strategic location which is in Alor Setar where near with company

and school and it will make easy for school inviting us to give

motivation for students and company hiring us to become their

consultant for the company.The idea to decide in doing this

service is where there are not many of consultant services

provided in the area of Kedah especially for education and there

is limited job opportunity to become facilitators. Our service is

focused on the education of the students especially for schools

and high institutions. We also provide consulting services for

them with organizing the events or activities such as

motivational talks which engaging them to do the activities

provided. This is to create specifically the good personality

either in education or in the social stream of the students. In

addition, our service’s purpose also provided training to those

want to become a facilitator and we have some good trainers can

help them to become one. Furthermore, when who get trained and

showed a good result will be joining our company as an employee.

Besides that, we can help by providing the counseling service for


students who wish to further their studies abroad and to provide

all necessary documents for them.

What is special about our consultant service is that we have

published some books that relate to motivation. We chose to

publish the books by signing the contract with good motivators

who are synonym for their excellent talks outside area. Plus, we

also do sell video in form of DVD which demonstrates appropriate

techniques for learning at home and school. All the techniques

provided have the guidance and collaboration of qualified

expert’s motivator.

PRODUCT AND SERVICE DESCRIPTION.

Genuine Genius Consultant (GGC) is Consultant Company that run a

service such as provide learning workshop, academic talks,

counseling and university placement and student services. Our

main service is based on educational for students. It more

focuses on school’s students and students of public institution

and private institution. GGC can customize program solutions to

meet the customers’ needs. GGC have a team of experienced special


education educators qualified to understand and work with all

people. Customer can choose either want to do these program at

their own place or at our place. GGC have its own hall for

seminar facilities and exhibition space.

On counseling service, GGC offer students individual counseling,

workshops and talks that designed to meet the changing needs of

students, crisis and trauma intervention. GGC also offer staff

consultations regarding student concerns, information on what to

do in an emergency, student referral advice. Counseling improves

people’s self-knowledge, well being, health, and clarity of mind.

It offers the opportunity to improve our life and comes with an

overall feeling of positive change that manifests into a more

fulfilling and productive life. Counseling will make us feel more

inspired, motivated, and organized. For those students or parents

that walk in to our office, we provide a free consultation

services by our talented counselor to consult you regarding your

studies.

Other than that, Genuine Genius Consultant also organizes events

such as motivational program. Motivational program is more to

motivate, give support and encourage the participants to be more

confident. It also can build participant’s self-esteem and

improve their soft skills. Motivational program can uncover the

potential of students in various fields. Through these


activities, students will be aware of the potential of self that

had been buried. In addition, such programs can help students to

always behave and think positively. Motivational program focuses

on the internal side of our self. After entering the program,

students are able to face the challenges in education and in

life.

GGC also provide seminar service. Seminars typically take place

over the course of a few days and involve cooperative discussion,

multiple speakers and opportunities to share perspectives and

issues related to the topic. Attending a seminar has numerous

benefits, including improving communication skills, gaining

expert knowledge, networking with others and renewing motivation

and confidence. Seminars help the participant become a better

listener, present your arguments and ideas clearly and be open to

others' points of view. Group discussions and activities can also

let the participant practice their interpersonal skills, such as

dealing with conflicting opinions among group members and working

together to accomplish assignments or tasks.

GGC regularly organizes seminars covering education related

topics with the purpose of keeping students well-informed about

the latest university updates, courses of study and academic

matters. Besides that, GGC also helps students who want to study

oversea. We provide support service to our entire Malaysian


student concerning arrangement for studying abroad. If students

are planning to study abroad, come and see GGC. Our dedicated

education advisors will provide advice on career counseling and

preparation course, course selection counseling and programme

information, choice of institution, location, scholarships and

financial advice to suit your individual priorities and needs.

GGC will give advice and brief the students thoroughly on the

preparations necessary for student to further their study such as

transportation, accommodation, and all the documents require in

applying into the university. For the visa application, we will

assist them every step of the way to ensure that their visa

application is successful. GGC also will advise and arrange for

the student on scholarship and loan application that they can

apply.

In addition, GGC also publishes motivational books written by the

famous motivational speaker. We also produce and release our own

motivational material such as books that written by our

experienced speaker. We provide services for supplying books and

other reading material as requested from customer. Our company

create own resources such as video in order to use when we

conduct a program and seminar. We also sell videos regarding tips

on education at home. Parents can use it to guide their children.

GGC have its own website www.ggc.com. Customer can get a lot of

information from our website.

http://www.ggc.com/


Moreover, CCG provide training service to people who want to

become a motivator and consultant. We provide the talented and

expert people to give training services for someone that

interested in motivational field. The training services include

learning on how to be a good speaker, how to become a

professional counselors and become educational mediator by

promoting special overseas programmes. We also offer job to

unemployed and give them opportunity working with GGC as a

trainer and be a part of our team. We will ensure all our team

have full of knowledge regarding our services and ready to help

all student to have better future.


TECHNOLOGY DESCRIPTION.

Our business is consists the consultation services not only for schools which

are primary,secondary and high schools but also consists consultation for

students that attending universities or collegges. We also provide

consultation for parents regarding ther children future. Our office become

one stop centre for our clients to have information regarding our services

and also have consultation with our team.

First is professional experts. Our business have a talented and dedicatioal

team of professionals with extensive knowledge and experience in the

educations, so that they can be able to help our customers in their studies

or to further their studies to higher level. We ensure all the team that we

hired for our company comes from good background and have a lot of

experience and knowledge in all field of study. We also hired a few of

outside experienced people whether from goverment or private people other

than our own team to train our new staff. This is because to ensure that all

our team and staff are ready for our clients.

We also use Psychometric Test which is a comprehensive assesment which

gathers information about an individual s aptitude and in turn helps to’determine the most suitable course and career progression. It is a

combination of a career test and a personality test, based on professional

findings and knowledge in psychology from the USA, UK, Taiwan and

Malaysia.other than that, we also provide Introductory Review which is a

general review done by our company which gives a brief review on the test

result. Professional Review is a detailed one-to-one personal review session

whereby more information and advice are given based on the test result.


Second is good networking systems. Since our company is giving

consultation to our customers from different levels of educations, the

networking system that our company have is really good and fast. So our

clients does not have to wait for a long time to get feedback from our

parties. We always update our websites so that can fulfill our clients needs.

We have strong relationship with others university whether local or oversea.

We always get fast updates from others university about their university

changes or their latest news,and then we will updated in our websites.

Other than consultation services, we also have produce and released our

own video learning and motivational DVD. We make this video simple but

attractive by using our expert team. We ensure that our video have full of

useful tips of studies, motivational and knowledge. Our video content was

create by our expert speaker and experienced team,so that our clients

satisfied and encouraged them to buy our DVD. We have good publish team

to publish for some of motivational books that written by others motivator.

We will sign aggrement with others motivator that want to publish their

books to ensure their intellectual property. We also ensure our own video

nad books be as our intelectual property by registered all our video and

books at MyIPO.

And last but not least the good facilities. Since our company provides and

establish our own consultation programmes for our customers, our company

have a very good condition of halls and enough facilities for our customer.

So that, the output that we give to our customers can be deliver to our

customers deligently. As we also provide seminar facility and exhibition

space for any isntitution or company to rent, we ensure that our company

be place that you can find bookable seminar rooms and halls of various

sizes & shapes with capacity ranges from 10 to 300 people depending on set-

up requirement. All rooms are equipped with teaching & learning facilities,

perfect for any large or small educational events. Our exhibition hall can

also accomodate more than 20 booths. It is the ideal space for education

fairs, trade shows, conferences.


MARKET AND COMPETITION

MARKETING OBJECTIVES

In business, marketing is one of the important elements in an

organization. It is mainly focus on activities that is carried

out systematically to encourage and increase sales of product or

services as long as the activities are in the line with religious

an ethical practices. The marketing activities are towards

satisfying customer’s needs and wants, as well as to evaluate

strategies for maximizing profit for the business and to achieve

the target market.

As for Genuine Genius Consultant, its marketing department

carries out important responsibilities such as planning and

executing the conception, pricing, promotion and distribution of


ideas and services to create exchanges that will satisfy

individual and organizational objectives. The main goal is to

attract customers around Malaysia especially around northern of

Malaysia such as Penang, Perlis and Kedah to come and hire our

consultant.

Before entering into this business, we have set up objectives for

short-term goal for our organization. We try to create our own

business environment so that it is different from the

competitors. The marketing objectives that we have set up for our

business are as follows:-

To maintain a long-term relationship with the customers.

Providing better consultation services for customer’s

satisfaction.

To maximize our profit.

To survive in this business field this is consultation

services.

To make sure that our services easy to be noticed and

recognized by our target market.


MARKETING STRATEGIES.

Marketing strategy is the process of developing four keys

variables or also known as 4Ps of marketing. These four variables

are product/service, price, place (distribution) and promotion.

This strategy enable a business to plan its limited resources in

order to achieve stated marketing objectives and the most

important things is to satisfy the customer needs and wants.

1. Product/Service Strategy

Service is a physical item that cannot be seen, owned, used by

people but people can get those services by some peoples. The

services will give benefit to them in term of knowledge.Service

in details is something intangible and owned but it is useful,

can be experienced and able to satisfy customer needs and wants.

For example “Tips how to become a successful person”.

Brand

Every service made should be branded. It goes to our services

where we have decided to brand our services as ‘where the


intelligent are born’. The reason why we choose to use that name

is because it services itself. We give the best motivation to our

subscribers. Customers will know how we will go to present it to

them.

Other than that, customers can easily recognize our services from

the name of the brand and it able to differentiate our service

tagline with other companies’ tagline. The brand name sounds

commercial and customers will easy to remember our services

because when they think of motivation, they will definitely

remember our ‘Where the intelligent are born’. We also have thought of

a simple brand so that our customers can pronounce our brand

perfectly. Lastly, the brand we choose does not duplicate from

any other brand and it is copyrighted.

Quality

Quality reflects the services that a company served. So, we are

really stressed in taking care of the quality of our services.

Quality of services can be in terms of performance quality and

conformance quality such as durability and reliability for


performance quality and for conformance quality are consistency

and freedom from defect.

We are focusing in gaining the customer’s loyalty and show that

our company is capable to compete with established competitors in

our premise area. Generally, most of companies will focus on both

qualities, as well as our company. For conformance quality we

will ensure that our service’s quality to be maintained. While

for performance quality, we will ensure that the services will be

last longer.

2. Pricing Strategy

Pricing strategy is a strategy set up by us in order to attract

person to hire our product rather than competitor consultant.

There is various kind of strategy that can be used for example,

Cost- based strategy, Value- based strategy and Competitor- based

strategy. Cost-based strategy was used when a company wanted to

put a price based on their operation cost involved which included

motivators, electricity and all the premise utilities involving

in consultant company.


3. Promotion strategies

Promotion is important in order to influence customers to hire

our service and continuing it. Then, it will increase our profit.

For the first step GENUINE GENIUS CONSULTANT will expose our

company to the target market around the area in order to

introduce us new company that provide consultant services. Then

we will make a promotion session every month.

Firstly we provide business card which its function easy to our

customers to contact us and brochure that contains the list price

of GENUINE GENIUS CONSULTANT services and also information about

services that was providing.

Advertising

We had created a signboard for our company placed on the top of

our premises. The approximate size of the signboard is 3 feet x 8

feet. We believe that with the size choose, people are able to

see and recognize our premise. Besides, we also hope that


pedestrians that see the signboard can just walk-in to our

premise and get free consultation services from us.

Social media and websites.

We have our own websites www.ggc.com that provide all information

about our services. Our staffs will always updates our

activities, events and all information regarding our company

services. On our website also we provide chat corner for our

clients and our staff communicates. Our clients can get more

information and can send any enquiries regarding our company. Our

staff will ready to answer any of your enquiries. You also can

get any updates about upcoming event and programmes of our

company through our social media such as Facebook, Instagram and

Twitter.

Public Relation and Publicity

We did some public relation, which is also our Corporate Social

Relationship (CSR) toward community. On 31st August we had made

charity sales as the every RM 0.50 per person of subscribing our

service will be donated to the widowed of national heroes who had

http://www.ggc.com/


been killed during the war in protecting our country. We hope

that with this donation at least can help to lessen the burden

carried by the widow’s especially single mother.

4. Place and Distribution Strategy

For this marketing strategy, we have thought of it first before

any other strategies. This is because place strategy is very

important due to the premise chosen and customers’ distribution.

Besides, it is aimed at developing a structured and controllable

of distribution system.

Direct to Customer

We have chosen this type of distribution due to several reasons.

We found that our business did not use any retailer in delivering

our services to customers. It also will incur high cost of money,

time consumption and energy if we used many distribution

Motivator Customer


channels. Besides that, our business is not suitable to make

retailing because our premise is already situated at the main

attraction of customers. Therefore, customers preferred to hire

our service at the premise. Lastly, we also can get direct

feedback from the customers.

TARGET MARKET.

Target market means group of people that have needs and wants

that can be satisfied by the business through the supply of goods

and services.

Genuine Genius’s Consultant (GGC) target market is the primary,

secondary schools and companies around northern of Malaysia,

which are Penang, Kedah and Perlis. The following are some of the

list of our target market in Penang, Kedah and Perlis.

Penang- SMK Permatang Tok Jaya. SMK Convent Butterworth,

SMK Paya Keladi, SMK Bandar Baru Perda, SMK Perai, Sek.

Tinggi Bukit Mertajam, SMK PermatangRawa, SMK Permai Indah,

Sek. Dato’ Onn Butterworth, Motorola, Intel, Osram,

Parkroyal, Seagate, Avago Technologies, Nakano Construction,

PC Construction and etc.

Kedah- SMK Sultanah Asma, SMK Syed Omar, SK Convent, SMK

St Micheal, Sk Sultanah Asma, SK Alor Star, SK Taman Rakyat,


Kolej Sultan Abdul Halim, Kedah Information Technology

SdnBhd, BDB Sdn Bhd, Darul Aman Realty Sdn Bhd and etc.

Perlis- SMK Syeikh Ahmad, SMK Derma, SM Sains Tunku Syed

Putra, SMK Agama Arau, MRSM Berseri, SRK Seri India, SRJK

Khwon Aik, SMK Syed Alwi, SMK Syed Hassan, Absolute Base Sdn

Bhd, Utara Megah Trading Sdn Bhd, Antero Senja Sdn Bhd and

etc.

Population: - All the Schools and Companies around our business

location which is in Alor Star

MARKET SIZE.

Market size refers to potential purchases of the target market,

this includes hiring of competitors consultant within the same

market. Market size is normally stated in terms of population and

should be translates in monetary value.


Premise of GGC was at Sungai Petani, so the population we get at

the end of 2013 is 228843. Since our date of commencement is on

January 2015, we have calculated the population in Sungai Petani

with a population growth by 0.72% every year. Thus, the estimates

population in 2015 was 230491.

Target

Market

Populatio

n (%)

Population Potential

Customer (%)

Number of

Customer

Working

people

35 80672 3 2420

Students 50 115246 5 5762Personal 15 34573 1 346Total 100 8528No of potential customer for MN Progressive

Market Size for Genuine Genius

TargetMarket

No ofcustomer

FrequencyPurchase(in 1month)

Price MonthlyPurchase

Yearlypurchase

Working People

2420 1 32.00 77440 929280

Student 5762 1 32.00 184384 2212608

Personal 346 1 32.00 11072 132864

TOTAL 272896 3274752


COMPETITORS.

Competitors refer to the offer similar, substitute or

alternative services to the same target market. Having a good

competition with good competitors would help the company to

improve the business and make sure the business is able to

compete with others in the market. In order for them to

attract more customers to buy their product, they have to

perform well compare to other company.

Below are the lists of our business competitors:-

i. MNR Consultant

Address : No.19, 1st Floor, LkkCempaka 1, Bandar

Amanjaya, 08000

Sungai Petani, Kedah DarulAman.

Telephone no. : 04-442 9231

ii. Ipec Consultants

Address : No.148, 1st Floor, JalanKelabCintaSayang,

Taman Ria Jaya,

8000aiPetani, Kedah DarulAman.


iii. Wea Training & Consultancy

Address : No.5, Ground Floor, Jalan Bukit Puteri 9/13,

Bandar Puteri


Jaya, 08000 Sungai Petani, Kedah DarulAman.


iv. Addeen Consultancy

Address : 2nd Floor, JalanTuankuHaminah 1, Taman

TuankuHaminah,

08000 Sungai Petani, Kedah DarulAman.


Competitors Strengths and Weaknesses

Competitor Strength Weaknesses

MNR

Consultant

Already

established and

well known.

Have been in this

industry for too

long.

Have loyal

customers.

Location of

business is quite

Charging high price

for the customers

because of their high

reputation.

Only certain company

and school can hire

this consultant

because of price.

Ipec

Consultants

Unfriendly to

customers.

Fees for consultant


strategic. service are

expensive.

Limited services

provided.

Wea Training

&

Consultancy

Do not give further

information or

details about their

talk/motivation.

Addeen

Consultancy

Charging high price

for the service to

the customers.

Only certain company

and school can hire

this consultant

because of price.

MARKET SHARE.


7.7.1 Before the entrance of Genuine Genius Consultant

Name of the company Market share Sales forecast (RM)

MNR Consultant 30% 4,002,426.00

Ipec Consultants 16% 2,196,284.00

Wea Training &

Consultancy 40% 5,336,568.00

Addeen Consultancy 14% 1,934,142.00

Total 100% 13,469,420.00

30%

16%40%

14%

Market Share

MNR ConsultantIpec ConsultantsWea Training & ConsultancyAddeen Consultancy


Pie Chart 1 : Market share before the entrance of Genuine Genius

Consultant.


After the entrance of Genuine Genius Consultant

Name of the company Market share Sales forecast (RM)

MNR Consultant 25% 4,003,426.00

Ipec Consultants 13% 2,097,902.00

Wea Training &

Consultancy 33% 5,325,442.00

Addeen Consultancy 10% 1,613,770.00

Genuine Genius

Consultant 19% 3,038,284.00

TOTAL 100% 16,137,704.00

Genuine Genius

25%

13%33%

10%

19%

Market share

MNR ConsultantIpec ConsultantsWea Training & ConsultancyAddeen Consultancy


Pie Chart 2 : Market share after the entrance of Genuine Genius

Consultant.

BUSINESS MODEL.

Our strength was we have several of services from consultation services, organize motivational programme and also we have our own product which is our own motivational books and smart learning video DVD. Our headquarters located in strategic places that near with school area, thus our company can be often be visited by students and others people. We also have a few sizes of rooms that can be use as seminar space. Our space rooms for seminar and talks are very comfortable and high technology. Our team consists from different background of studies and expert in their own field. They have a big experience in leading and givingtalks to different groups of people.

Our company may be one of new company in consultant and educationmarket, thus we have some difficulty to compete with large and famous consultant company. Thus, we always put efforts in expand our company by produce a variety of services that can fulfill ourclients desire.

We can see that we have a big opportunity to become one of high education consultant in future. We have an opportunity to expand our business and open our branch in other state through Malaysia.We also can get more experienced team and staff through our job employment opportunity. We welcomed who are talented and have qualifications that we need to become one of our team. We also will expand our business by create more relationship with others company that can be our partners. We also want to create a team


that can go promote our company and become our ambassador at international level. We also in planning to provide and upgrade services for our clients that currently further their studies in overseas. We will create one stop centre in others country for our clients that further their study in that country.

The threat that GGC company faced was threat from competitors such as Gen Education, MNR Consultant, Ipec Consultants, Wea Training & Consultancy, and Addeen Consultancy. Those companies are known be an experienced company and have already well known company.

MARKET PRICE.

Our services and prices

Type of Services PricesFree career and educational counselling(walk in)

Free


Psychometric Test RM15University placement and student services

Free

Seminar and motivational talk Based on Hour and Experiencespeaker

Seminar facilities service RM50-RM500Exhibition space Based on type of room

RM50-RM500Organize for seminar motivational event-Schools-High institution

RM150-RM400Rm350-RM800

Books RM20-RM50Student learning DVD RM10-RM20Training services RM250-RM300 (per modules)

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