Bachelor of Business Administration brochure 2020

For more than 100 years, we have been waiting for universities to change. The wait is over. At Nexford, we’re dedicated to educating not just leaders of the world, but leaders of tomorrow’s world.

Fadl Al Tarzi CEONexford University

2 Nexford University

07 A next-generation learning experience

08 Nexford University: born different

10 What you’ll learn

14 How you’ll learn

18 What you’ll be able to do

20 Speak the language of advanced global business

22 Your next steps

Contents

3BBA brochure 2020

The workplace is changing, and so must higher education.

4 Nexford University

Addressing this global tension, Nexford University is bridging the gap between learners and employers.

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Tuition tailored to you: the faster you finish, the more you save.

A dedicated team of experts who put your needs first.

Master the skills to succeed in the career you want.

Globallyaffordable

Personalized support

Workplace focused

6 Nexford University

You spoke, we listened To build our degree programs, we analyzed 30 million jobs and surveyed industry leaders – including those from Microsoft, Citi Bank, and Unilever. Nexford will never rest. As the global marketplace evolves, you can expect us to continually update our curriculum to keep pace with the demands of employers worldwide.

Headquartered in the US, accessible worldwideOur globally affordable solution is aligned with workplace needs. Nexford is licensed and governed by the Higher Education Licensure Commission in Washington DC. We’re accredited by the Accreditation Service for International Schools, Colleges and Universities.

Faculty with real experience Many full-time faculty members at Nexford hold the highest degree that can be awarded in their academic area or professional track. Hailing from many different countries and with competency-based education expertise, our faculty provides you with globally applicable business education.

Ultra-relevant learning Straying away from outdated education models, Nexford strives for a course-based competency learning approach. Our BBA prepares you with tools for the global workplace. With our future-focused methods, you’ll find yourself equipped to go down many professional paths as you accomplish your goals.

A pace as unique as your goalsLearn around your daily commitments. Unlike traditional universities, you can progress at a flexible pace. With our low monthly fees, the faster you advance, the less you pay – and the sooner you graduate with a degree. We’re also affordable thanks to our customer-centric model, how efficiently we operate and how we leverage cutting-edge technology.

Build a global community With Nexford, great ideas have no borders. As an online university, we reach all corners of the world. In some of our courses, you’ll be part of a project team, giving you the chance to interact with international peers with a defined purpose. This brings learning to another level – where you can share and gain global business knowledge.

A next-generation learning experience

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Nexford University: born different

What are we preparing for?

90%

65%

45%

350mMore than 90% of students pursue higher education to build a career

Skill cycles are shorter than ever and 65% of the jobs GenZ will perform do not yet exist

Up to 45% of the tasks people are paid to do each day could be automated with current technology

By 2030, there will be an additional 350 million post-secondary graduates, and a significant increase in the number of globally mobile students

11%

>1/3

Only 11% of business leaders think today’s graduates are ready to enter the workforce

On average, by 2020, more than a third of the desired core skillsets of most occupations will comprise skills that are not yet considered crucial to the job today

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Solidify your skills with specializations

83%

90%80%

>45%

78%

Digital Transformation – Cloud Computing

83% of enterprise workloads will be in the cloud by 2020

Business Analytics – Data Analytics

90% of enterprise analytics and business professionals currently say data and analytics are key to their organization’s digital transformation initiatives

Supply Chain and E-Commerce – Introduction to Supply Chain Management

Nearly 80% of organizations with superior supply chain capabilities (also known as supply chain leaders) report revenue growth significantly above average

AI and the Future of Automation – Machine Learning and Predictive Analytics

More than 40% of enterprises will create state-of-the-art digital workers by combining AI with Robotic Process Automation (RPA)

360 marketing – Digital Advertising and Search Engine Optimization

78% of CMOs believe that custom content is the future of marketing

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What you’ll learnMaster foundational skills and stand out in the global marketplace with a Nexford BBA. Our course-based competency learning approach pushes you out of your comfort zone and makes you think differently.

Core courses give you a solid grounding in essential business concepts, while general education topics equip you with a widely applicable set of skills. For example, general education courses can focus on communicating, analyzing information and solving problems. Each business-focused core course arms you with knowledge relevant in different business domains.

Focus on a hot-topic areaAfter core, you have two choices. Either opt to take a specialization with your degree, which means you’ll follow a sequence of four courses, or select four elective courses. You can broaden your knowledge with specializations that will help you learn more in one field or area.

Choose from eight specializations:

Choose a specialization

360°Marketing Digital Transformation Building a Tech Startup Product Management Business Analytics Supply Chain and E-Commerce AI and the Future of Automation Doing Business Across Emerging Markets

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From your core business courses alone, you’ll build expertise in the following areas.

Leadership and Teamwork Demonstrate effective teamwork, collaboration, and leadership skills in the workplace.

Technology for Business Integrate technology in the workplace to support teams in achieving organizational goals.

Corporate Sustainability Incorporate sustainability principles within organizational decision-making processes.

Multinational Culture Design culturally sensitive organizational plans in line with an understanding of the unique characteristics of each market.

Innovation and Change Integrate innovation within organizational culture to satisfy specific evolving business needs.

Information-Driven Decision Making Support effective decision making

Master the skills you need to succeed

processes by extracting information from data.

Business Operations and Structure Assess the functions of different units within an organization in relation to one another.

Business Foundations and Career Success Develop a personalized pathway that leverages ongoing academic, business and professional learning experiences to achieve personal success.

International Business Make business decisions that are in tune with the economic, social, geopolitical and cultural environments within which global businesses operate.

Human Resource Management Apply strategic and operational HRM practices to support the needs of global organizations.

Management Apply creative management and leadership approaches to solve organizational challenges and seize business opportunities.

Marketing Align marketing strategies with organizational goals based on an in-depth understanding of internal and external stakeholders.

Finance Use financial analysis to inform decision making throughout an organization.

Accounting Use accounting principles to accurately inform timely financial reporting and decision making.

View the full list of courses on www.nexford.org/bba

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Nexford makes it possible for me to get equipped with the skills I need to succeed in the global workplace. I have the opportunity to network with like-minded, hard-working and dedicated peers. Nexford is a great place for collaboration and opportunity!

Ayomide Blessing Adegalu 2019 BBA candidate and scholarship recipient

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Faculty spotlight

Dr Robin Johnston VP of Academic Innovation Nexford UniversityThroughout her career, Dr Berenson has held executive leadership positions in higher education, human resources, and healthcare. Her past experiences include the director of academic innovation for McGraw Hill Higher Education, associate dean for business at Excelsior College and dean, associate dean, program chair, professor, instructional designer, adjunct instructor for various online and traditional institutions and mentor for the Online Learning Consortium. Dr Berenson holds an EdD in Organizational Leadership, an MS in Human Resource Development and Management, a BA in Psychology, and is a certified job and career transition coach.

Dr Debbie Wilson Faculty Chair of Business Programs Nexford University Dr Debbie Wilson has 26 years’ professional and academic experience working in various accounting positions, primarily in the construction and real estate industry. She was a global analyst for a national financial company with a team housed in Dubai and India. Before this, she earned her Doctorate of Management in Global Leadership from Colorado Technical University, MBA from Regis University and MS in Accounting from Liberty University. She has experience in teaching online and onground, the courses she teaches include accounting, management, marketing, finance, international business, economics, and general education.

Dr Joe Cappa Director of Academic Projects Nexford UniversityDr Joseph Cappa is applying his 10 years of teaching and administration experience at Nexford. His background in teaching ranges from online to onground. Before entering the world of higher education, Dr Cappa worked in a variety of areas, which included operations management, supply chain management, quantitative analysis/decision making, and global leadership/management. His research interests over the years encompass operations management, logistics, and supply chain.

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How you’ll learnEvery Nexford course is structured as a series of six ordered modules, with each one building on the last. In addition to course assignments, at the end of each module, you’ll also complete an assessment to demonstrate your mastery of course skills.

How we make knowledge stickAt Nexford, we use a course-based competency learning approach, and the latest frameworks to help you tool up for tomorrow and walk away with skills you can use from day one. All you’ll need at Nexford is an electronic device such as a smartphone or laptop. This makes microlearning accessible anywhere, at any time. Our interactive content includes videos, podcasts, blog-length articles, electronic flashcards, and any other media formats that help you fully grasp concepts in as little time as possible.

Here’s a sneak peek at some of the program highlights.

Discussion forums: You’ll take on a role of a professional within a fictional organization to solve a problem. You’ll present your recommendations by pitching to your peers, who’ll give you objective, constructive feedback.

Real-world deliverables: How would you make sure that your manager knows that you’re delivering results? Explore SMART goals, and learn how to use them to prove that you or your team are performing effectively.

Case studies: You’ll take on handpicked real-world business challenges that come in the form of a case. Some are from Harvard and others have exhibits that you’ll recall reading in the news. At Nexford, cases reemerge as you progress through each module to help you apply your knowledge and prepare for your final project.

Your mission statement: You’ll start your journey by thinking about your goals. What’s your higher purpose, what are your aiming for in your personal and professional life? Answers to these questions feed into your personal action plan.

True to our promise that you’ll learn skills you can use in the workplace, we’ll never ask you to read 80-page theoretical research papers – instead, expect a concise executive dashboard.

When you begin your course, all six modules will be open to you, so you can plan ahead. We’ll ask you to complete all six modules, including their assessments, in order, but you can log in whenever you like. Assessments help you gauge your understanding and provide you with feedback that indicates where your strengths and weaknesses lie. Here’s the trick: this knowledge helps to keep you engaged. These activities consolidate to an average workload of six to seven hours per course.

Summative assessments place you within fictional versions of real-world scenarios. These assessments are designed to help you demonstrate skills by solving challenges and producing business deliverables such as digital marketing campaigns, HR proposals, and stakeholder presentations.

End your course on a high: create a final project that you can use. The BBA final project serves two purposes. First, it ensures you meet all of the course competencies. Second, it replicates the various projects and tasks required in the world of business. Once you’ve completed your degree, your final projects will serve as a portfolio,

A bachelor’s that flexes to your schedule

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Rigor reality skills you can use

Faculty guide and support you Our highly respected faculty members are trained in online teaching. During each BBA course, you’ll be assigned an advisor, a faculty member, who will provide you with constructive feedback, so you’ll have the highest level of academic support. As well as helping you apply new business thinking, our faculty are also experienced practitioners – in other words, they know what it takes to operate in fast-moving global environments.

Bitesize relevant knowledge Nexford’s virtual learning environment is a living lesson in startups, SMEs and blue chip corporations. We use microlearning, a method of learning that utilizes bitesize lessons rather than long lectures or thick books. Typically, we break course content down into the smallest possible chunks, so you can learn quickly and, in most cases, independently. Instead of spending hours trying to master a complex concept, you can spend five minutes at a time learning or mastering one detail.

Build a global perspective Get a high-quality American education that sets you up for a global career. Join a vibrant and diverse community of peers and faculty. When you experience business around the world and develop your cultural skills, you’re able to work anywhere, fulfilling your personal purpose. Our curriculum is founded on worldwide workforce data. Each program gives you a different cultural perspective, making you a valuable professional for any organization working across borders.

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Stay on track with support

Facultyofficehours:threetimesaweek Dedicated success advisor 24/7 access to help

A big part of how you’ll learn is through Nexford’s system of support. Are you concerned that online is lonely? At Nexford, our dedicated team of faculty and advisors offer 24/7 support. When you join us, you’ll be assigned a personal success advisor who’ll assist you from your orientation to the end of your Nexford journey. Think of your advisor as a mentor and coach. You can expect to hear from the Success Team if they notice that you haven’t logged into your courses in a while, or if you seem to be struggling with course material. With Nexford, we don’t just want you to pass, we want to succeed in every way and achieve your career goals. You’ll be able to connect with the Success Team, seven days a week, through chat or email.

When you have questions, advisors will be there to provide answers. If you experience personal or academic challenges, advisors will be happy to assist you. At every step of the way, Nexford advisors will respond to your needs. They will also reach out to you proactively to check in on how you’re doing and to offer you advice and guidance. At Nexford, you’re never alone.Glenn Brody Magid Director of Learner Success Nexford University

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Mentors driving your mission to success

Faculty provide learners with academic theory and real-world application. As an example, learners want faculty who will help them solve real-world problems, bringing academic theory and their own personal experiences together. This benefits the learners, in that they can use these experiences as part of their current role or they can use these experiences for the roles they want to achieve in the future.

At Nexford, we offer you a learning experience with a difference: think of it as purposeful design. You’ll know why you’re mastering particular skills, how you’ll apply these skills in real-life settings and the different ways these skills connect with other competencies throughout your program. Everything featured in our curriculum is directly applicable in the workplace. Throughout your studies, you’ll have access to a customized learning platform, connecting you with your courses, your faculty and your peers. We’re an online university, but we still ensure 24/7 technical and traditional support to guide you on your learning pathway. Our career advising platform, Cary, analyzes workplace data, which inspires the content of your courses. With the use of AI, Cary together with your success advisor assist you with your academic planning and custom course selection so you can reach your career goals. You’ll never feel alone at Nexford, not with our committed faculty team and your own success advisor, who you can reach out to

Dr Joe Cappa Director of Academic Projects Nexford University

Spotlight on Nexford’s learning experience

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What you’ll be able to do

Every course, module and assignment is designed to ensure that you learn a specific skill. We call these outcomes. By starting at the end, we know the competencies you’ll master on Nexford’s BBA program. It all starts with our institutional learning outcomes – our first promise to you.

Start with the end in sight

Digital Fluency Locate and access digital information efficiently and critique its relevance and accuracy using technologies responsibly and securely.

Civic ResponsibilityUse sustainability principles to make a difference in self and the world.

Cultural and Emotional IntelligenceUse cultural and emotional intelligence practices to promote more effective communication and personal relationships.

Communication and CollaborationCreate written and oral messages by tailoring its content and means of delivery to the needs of the target audience.

Leaders who employ more than 2.5 million people worldwide

We surveyed

More than 5,600 students in the US, Egypt, Nigeria, the Philippines, India, China and Pakistan to uncover their needs

We spoke to

+5,600

More than 30 million job vacancies

We analyzed

30m

2.5m

Critical and Creative ThinkingCreate connections in a holistic, innovative, and interdisciplinary manner to think unconventionally, question the status quo, and imagine new scenarios.

Customer-Centric ThinkingApply customer-centric knowledge and competencies to meet and exceed the needs and expectations of internal and external stakeholders.

Personalized careers advice

During your program, you’ll have access to the latest trends in the market thanks to our AI advisor, Cary, coming soon. Through a combination of our Success Team, technology and data, we help you identify your professional goals – and equip you with the skills and focus you need to achieve them.

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At Nexford, our programs are based on workforce data and an extensive analysis of hiring needs. As a result of global research, we’ve discovered the skills essential to your performance in the workplace. Once you master them, you’ll leave Nexford as a fully employable graduate, ready to reach your career goals.

Potential career options – gain skills that industry leaders want

Marketing • Marketing executive• Marketing associate

Business analytics• Business data

analyst• Business analyst

Digital marketing • Social media/digital

media analyst• Digital marketing

specialist

Product management • Junior product designer• Junior product manager

Consulting • Business Process Analyst• Business analyst

Management operations • Program manager• Business operations

associate

Supply chain • Logistician• Quality control inspector

Finance and accounting • Financial analyst• Compliance

associate

Technology • Technology

analyst• Business analyst

Business development • Sales executive• Sales account

executive

Data science • Junior data scientist• Associate data

scientist

HR • HR executive• HR generalist

PR and communications • PR executive• Communication

specialist

Healthcare administrator • Public health

business analyst• Revenue

management analyst

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Speak the language of advanced global businessAs an American university, we want you to succeed in a global career.

At Nexford, we understand that a lack of confidence in English may hold some people back from taking advantage of our programs. This is why we offer special access to our Comm 2 Writing Lab during your BBA program. We take your writing and then we multiply it so you can have a greater impact in the world of work.

The writing lab offers you support through carefully-selected content and systematic feedback. The content within the lab complements your required course assignments, while activities help you with a timely apply-what-you-learn support system.

of leaders say soft skills are more important than hard skills

57%

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Top baseline skills employers want

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Comm2 Writing Lab caters to our learners’ need to enhance their written skills. Communication tops the agenda of employer demands, which means it’s critical that Nexford learners master the skill.

We want our graduates to confidently convey a message whether they’re an English-speaking native or not: the thought process to convey ideas into written words takes practice and time for it to become natural.Dr Joan Ilagan Faculty Team Lead Nexford University

Dr Joan Ilagan Faculty Team Lead Nexford University Dr Joan Ilagan is part of the Executive Team at Nexford. She has eight years’ combined professional and academic experience working in various positions primarily in the financial services industry, for local and foreign operations. Based in Manila, the Philippines, Dr Ilagan is an active member of the Philippine Council for Deans and Educators of Business. Her academic career began in 2015 as an instructor. From there, she has gone on to teach an array of courses, which include management, marketing, finance, economics, and hospitality courses. In 2018, she received her DBA from Colegio De San Juan de Letran, Philippines.

Faculty spotlight

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Your next stepsIf you’re ready to prioritize your life goals and you want to succeed, we want to hear from you. Our programs start on the firstof every month and you receive a decision within just seven days. Get in touch with our dedicated Admissions Team to get the advice and information you need to turn your application into a Nexford “Yes!”

For BBA admission requirements, go to admissions@nexford.org

Globally affordable Visit us online

At Nexford, you can earn an BBA degree for as little as $80 per month. We adjust fees to your local market, meaning a low monthly fee for a quality program. Through extensive analysis, we believe that tailoring the price to the market will help you move forward in life while helping us achieve our mission.

To calculate the cost of your BBA based on your location, go to www.nexford.org/BBA

We offer regular webinars on a range of topics. You can also find us on social media.

Connect with Nexford

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Mission statement

To enable greater social and economic mobility across the world by providing learners access to high-quality, affordable, dynamic online education that prepares them for the global workplace.

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Bachelor of Business Administration brochure Home

Nexford University Our headquarters:

1140 3rd St NE Washington, DC 20002 US

Mailing address:

PO BOX 96503 #42426 Washington, DC 20090-6503 USA

www.nexford.org

info@nexford.org

Tel: +1 202-280-2049