Apricot Strategy
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Transcript of Apricot Strategy
CONNECTED. UNIQUE. INNOVATIVE.
Appendix
1.Supply2.Supply Standards3.Demand4.Supply & Demand5.Prices Index 6.Key Insights & Buying Actions7.Resources & references
CONNECTED. UNIQUE. INNOVATIVE.
Supply
1.Turkey is world leading supplier• 70-80% of Apricot exports• Only 2-7% of total world fresh apricot share however
2.Harvest Season• Mid June -> beginning of August 3.Import duty – 20% on apricot
imports to China
CONNECTED. UNIQUE. INNOVATIVE.
SupplyCountry Prod/
Yield ItemName Year Value USD Country Prod/Yield ItemName Year Value USD
Turkey Production Apricots 2013 811609 Turkey Productio
n Apricots 2012 795768
Turkey Yield/hectare Apricots 2013 134774 Turkey Yield/
hectare Apricots 2012 131029.44
Iran (Islamic Republic of)
Production Apricots 2013 457308
Iran (Islamic Republic of)
Production Apricots 2012 460000
Iran (Islamic Republic of)
Yield/hectare Apricots 2013 77871.47
Iran (Islamic Republic of)
Yield/hectare Apricots 2012 91089.11
Uzbekistan Production Apricots 2013 430000 Uzbekista
nProduction Apricots 2012 390000
Uzbekistan Yield/hectare Apricots 2013 95555.56 Uzbekista
nYield/hectare Apricots 2012 97500
Algeria Production Apricots 2013 319784 Algeria Productio
n Apricots 2012 269308
Algeria Yield/hectare Apricots 2013 82359.12 Algeria Yield/
hectare Apricots 2012 71078.15
Italy Production Apricots 2013 198290 Italy Productio
n Apricots 2012 247146
Italy Yield/hectare Apricots 2013 104368.65 Italy Yield/
hectare Apricots 2012 128815.8
CONNECTED. UNIQUE. INNOVATIVE.
Supply
Turkey
Iran
Uzbekistan
Algeria
Italy
0
200000
400000
600000
800000
20132012
Change in production 2012-13
000’s USD
CONNECTED. UNIQUE. INNOVATIVE.
Supply
0%
20%
40%
60%
80%
100%
Total IndustrialDicedWhole
Turkey - Production by product (MT’s)
CONNECTED. UNIQUE. INNOVATIVE.
Demand
2010 2011 20120
100
200
300
400
500
600
700
TaiwanHong KongChina
Turkish imports – Dried Apricots 000’s tonnes
CONNECTED. UNIQUE. INNOVATIVE.
Demand
2010 2011 2012 2013 20140
50,000
100,000
150,000
200,000
250,000
300,000
TurkyUzbekistanIran
Apricot (Fresh) Exports (000’s USD/Tonne)
CONNECTED. UNIQUE. INNOVATIVE.
Demand + Supply
1. World’s larger apricot producer Malatya (province of Turkey) experienced a major frost at the final week of March 2014
• 80% total apricot crop destroyed• 0-30% of average annual yield 2013: 150,000 MT 2014: 75,000 MT 2015: ~95,000 MT
2. Rise in Californian and Uzbekistan apricots to fill market void
CONNECTED. UNIQUE. INNOVATIVE.
Demand + Supply
1. 2015: Average demand exceeds 105,000 MT
• Exports (~100,000MT) + Domestic cons. (5000MT)
2. Total crop harvest (Malatya) estimate – 95,000 MTAverage exports 2009-2014
(Turkish ministry of food, agriculture and livestock)
CONNECTED. UNIQUE. INNOVATIVE.
Prices Index
YFG QKP QDT QDT GHT YFI HQG HTU HAF TTN0
500100015002000250030003500400045005000
Price USD/MTAverage price
Chinese Supplier prices 07/07/2015
CONNECTED. UNIQUE. INNOVATIVE.
YFG – Yummy Food Group ltd.QKP – Qindao Kington Produce ltd.QDT – Qingdao Dacon Trading Co. Ltd.QDT – Qingdao Dacon Trading Co. Ltd.GHT– Golden Harvest Technology Group Co., ltd.YFI – Yummy Food Industrial GroupHCQ – Hebei QG Import & Export Co., Ltd.HTU– Hermes Tarim Urunleri ltd.HAF – Henan Alchemy foodTTN – Tianjin Metal import and export Co., ltd.Contacted through Alibaba.com, made-in-china.com, email
CONNECTED. UNIQUE. INNOVATIVE.
Prices Index
2005 2006 2007 2008 2009 2010 2011 20120
20040060080010001200140016001800
IranTurkey
Producer Apricots price USD/Tonne
CONNECTED. UNIQUE. INNOVATIVE.
Prices Index
6/1/2015 13/1/20152 27/1/2015 3/2/2015 10/2/2015 24/2/2015
2.062.45
2.1 2.21.9 2
South African apricot exportsPrices EU/KG
Source: ITC weekly statistics
CONNECTED. UNIQUE. INNOVATIVE.
Key Insights + Buyer Actions 1. Prices fell 47% from August 2014 –
February 2015• Decreased demand after price hikes
(result of crop failure) 2.High prices until September 2015
when crop will be harvested 3. Ozbek + Tajik apricot prices to
rise by 50-60%• Frost damage4. Expected price drop from beginning
of August onwards• Artificially high prices placed by
wholesalers
CONNECTED. UNIQUE. INNOVATIVE.
Resources + References
• http://pdf.usaid.gov/pdf_docs/pa00jqq8.pdf• http://www.chelmerfoods.com/turkish-apricots-his
torical-data-and-market-report-on-upcoming-crop-2015/
• https://www.agra-net.net/agra/public-ledger/commodities/dried-fruit/apricots/
• http://www.globaltrading.nl/News/Apricots• http://www.chelmerfoods.com/wp-content/uploads/2
015/06/Apricots-Data-Last-10-years-World-2005-2014-.pdf
• http://www.malatyaapricot.com/• http://www.21food.com/product/search_keys-turkis
h+dried+apricots-p1.html• Email correspondence with domestic and
international suppliers