Apple & Samsung Marketing Strategy

Apple Marketing Strategy

Price

• Pricing their product from RM199 until RM7999.

• Customer will feel that why their product so expensive, because Apple’s products are good in quality and technology so that the price will be higher.

Product

• Ipod, Ipod shuffle, Ipod nano, and the most popular products are Iphone, Ipad, and Mac book.

• Apple’s products let customer feel it very convenience when using it.

Promotion

• Give some stuff when you buy their product, such as iphone casing or free to installing some application.

• They also offer free wifi to their customer.

Place

• Branches located in everywhere

• Customer can easily to get the information about their product and services.

• Customer also can buy those stuff for their iphone or ipad easily.

Samsung Marketing Strategy

Price

• Samsung’s pricing their product Samsung galaxy S II for RM1499.

• Samsung’s products are good in quality and technology so that the price will be higher.

Product

• Samsung’s product, such as Samsung galaxy series, television, and computer product.

Promotion

• They will give some stuff when you buy their product, such casing or free to installing some application.

• They also offer free wifi to their customer.

Place

• Samsung’s company got many branches mostly located in everywhere.

• Customer can easily to get the information about their product and services.

Apple & Samsung Advertising Method

Apple Advertising Method

• Apple Company advertise their product through their website.

• They also held campaign to advertise their product, so that customer can see their product directly.

• This kind of promotion can let many people know their product and start to use it.

Samsung Advertising Method

• Samsung using direct and indirect method.

• Direct method, for example, Samsung advertise their product through television, internet, and other else.

• Indirect method, for example, Samsung let customer try their new product and let customer know that their new product is good to use.