GeorgianCollege.ca

2015 CONFERENCEACCELERATEyour fundraising

@Gfundraising #Georgian15

Sponsored By

2 GEORGiaN COllEGE | ACCELERATE youR fundRAisinG | 2015 ConfEREnCE 3GeorgianCollege.ca

Living the Best Version of You

Uplifting, motivational, relevant. Dr. Liz will help you take time to acknowledge your achievements and celebrate the difference that you make in the non-profit sector and your community. Learn Dr. Liz’s three steps to evoke the “Best Version of You” to accelerate your success!

dR. Liz AndERson-PEACoCk is an energetic and internationally recognized expert both in the chiropractic profession and in the health and wellness field. Currently, Dr. liz is engaging audiences around the world, speaking and bringing a revitalised approach to the workplace and teams, facilitating corporate groups working on team building, motivation, matching values with vision, focusing on wellness and evoking positive results through encouraging an approach which embraces self-leadership over management. Dr. liz also coaches professionals and executives, and delivers her self-improvement program “Best Version of You” ™ through powerful workshops and retreats geared to enriching your personal and professional life.

Her book, Pearls of Wisdom Pure and Powerful, was written during her personal and remarkable journey through natural cancer treatments and the experience of living with a synovial sarcoma.

Her background as a chiropractor includes an extensive list of acknowledgements including Canadian Chiropractor of the Year in 1998, World Chiropractic alliance Chiropractor of the Year in 1999, the Ontario Chiropractic association Heart and Hand award in 2005 and World Congress of Women Chiropractors – Woman of the Year in 2009.

Dr. liz’s expertise has been shared at universities in countries around the world including Canada, USa, italy, UK, NZ, Japan and australia. She is sought after for her knowledge in pediatrics and pregnancy which has been the topic of a variety of speaking engagements. Her work has been published in peer review journals such as the Journal of Vertebral Subluxation Research – on infertility, Journal of the Canadian Chiropractic association – on clinical practice guidelines for neck and whiplash, Journal of Clinical Chiropractic Pediatrics – on children with headaches.

Dr. liz also serves on an academic panel for the Journal of Maternal, Pediatric and Family Health, is pediatric editor of a magazine with 8 million subscriptions (USa) and is a frequent contributor to other health and medical journals. in addition to her professional accomplishments, Dr. liz provides opinions for the australian Spinal Research Foundation, volunteers for the aFCP, as well as, sits on the following boards: World Congress of Women Chiropractors, YMCa Simcoe/Muskoka, and Children’s aid Foundation. She also served as president of the academy of Family Practice (USa).

About this conferenceThe Fundraising and Resource Development program at Georgian College is pleased to present this year’s conference for fundraising professionals, non-profit board members and fundraising volunteers.

fEATuRinG PLEnARy sPEAkERs: Dr. Liz Anderson-Peacock Marina Glogovac

WhEn And WhEREMay 5, 2015 8:30 a.m. to 4:30 p.m. (Registration opens at 7:30 a.m.)

Alumni HallBarrie Campus, Georgian CollegeOne Georgian Dr., Barrie

ExCiTinG nEW mEnu This yEAR!

ConfEREnCE fEEs $130 plus HST (total $146.90)

EARLy biRd disCounTs: Register by April 21, 2015 for only $115 plus HST (total = $129.95) Use promo code “EARLY”.

GRouP disCounTs: Register two or more participants from the same organization and deduct 10 per cent from each registration fee. Use promo code “MULTI”. (Conference fees include parking, breaks and lunch)

finAnCiAL AssisTAnCE: Your organization may be eligible for financial assistance — sponsored seats are limited. For more information, contact Rob.Reid@GeorgianCollege.ca or 705.325.2740, ext. 3523.

Register online!Please click here to register.

Need accommodation?Stay right on campus in our two-bedroom Georgian Suites at a special rate of $65/suite/night. See information at the end of this package for more details.

Sponsored By: Casino Rama

What you need to know but were afraid to ask about endowment funds

This session will equip gift planners, fundraising professionals, charity managers, and board members in understanding what an endowment is in comparison to other types of charitable gifts and what are the special considerations that need to be taken into account in managing endowment funds. The session will include an explanation of what an endowment is, special investment considerations, circumstances under which an encroachment on capital gains can occur, circumstances under which co-mingling of endowment funds can occur, as well as an explanation of the due diligence steps that should be taken with regard to a portfolio management of existing endowment funds, as well as how to evaluate acceptance of new endowed gifts.

TERRAnCE s. CARTER, ll.B., TEP, Trade-mark agent – Managing Partner of Carters, Mr. Carter practices in the area of charity and not-for-profit law, is counsel to Fasken Martineau on charitable matters. Mr. Carter is a co-author of Corporate and Practice Manual for Charitable and Not-for-Profit Corporations (Carswell), and a co-editor of Charities legislation and Commentary (lexisNexis Butterworths, 2014). He is recognized as a leading expert by lexpert and The Best lawyers in Canada, and is Past Chair of the CBa National and OBa Charities and Not-for-Profit law Sections. He is editor ofwww.charitylaw.ca, www.churchlaw.ca and www.antiterrorismlaw.ca.

ouR oPEninG PLEnARy sPEAkERDR. liZ aNDERSON-PEaCOCK 8:45 – 9:30 a.m.45 minutesRoom: Alumni Hall - K229

EARLy moRninG sEssions

TERRY CaRTER9:45 – 11 a.m.75 minutesRoom: K320

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Small fundraising shop

Volunteers as VIPs (value, influence and positioning)

Have you ever struggled to explain the impact of your volunteers on the community? Tried to explain to your 65-year old volunteer why you need them to log their hours? Wondered at budget time if your staff have given enough evidence to get what you need?

EARLy moRninG sEssionsDEBBiE KESHESHiaN9:45 – 11 a.m.75 minutesRoom: K322

EMilY FlEMiNG9:45 – 11 a.m.75 minutesRoom: K324

mid-moRninG sEssions

aMY EiSENSTiEN11:15 a.m. – Noon45 minutesRoom: K320

This session will focus on organizations with minimal staff who are expected to manage all aspects of operations for their charity.

It will cover:

• Fundraising – creating a comprehensive plan based on the three pillars – annual giving, special events, major/planned

• Utilizing volunteers including board members

• Help to keep your sanity while you are managing the whole shop!

Come and discuss why your volunteers really deserve to be treated as VIPs and learn about their potential VIP (value, influence and positioning) benefits they in turn can provide to you.

Learn about ROI (return on investment) for volunteer programs and how more volunteers doesn’t always mean happy volunteers.

Learn why a happy volunteer can mean more than any poster or media release.

Learn to demonstrate the value of volunteer contributions toward your library’s mission and the impact that volunteers have on service.

dEbbiE kEshEshiAn is the Executive Director for Hospice Georgian Triangle – Campbell House.

She started her career in the non-profit world with Big Brothers Big Sisters then on to the United Way. it was here that she realized that a small shop means that often times you must be a jack of all trades.

Just prior to assuming this role with Hospice – Debbie worked with the team at the Collingwood General & Marine Hospital Foundation and helped with their $10 million New age of Care Campaign.

She covered the Major-Gift and Planned Giving Portfolio for the G&M and now is back to running the shop for Hospice.

Debbie holds a Certified Fundraising Executive designation and is a Certified Professional Consultant on aging, along with her background in business this helps her deal with everything from raising large donations to balancing budgets and fixing broken water heaters!

EmiLy fLEminG is the Co-ordinator of Volunteer Resources at the Barrie Public library and has been working with volunteers for over 10 years at various organizations.

Emily is responsible for the recruitment, orientation, training, supervision, evaluation and recognition of over 250 volunteers at two library branches within the City of Barrie. She is an active member of our local association of Volunteer administrators and is also a member of the Professional administrators of Volunteer Resources – Ontario (PaVR-O) and Volunteer Management Professionals Canada. Previous experience includes work as a Coordinator of Volunteer Services with CNiB and as a Campaign Manager with United Way of Greater Simcoe County and United Way of York Region.

She is passionate about people, travel and the simple things in life.

The major gifts challenge: How to start (or grow) your major gifts program (virtual)

This session is for executive directors and development staff who want to raise significantly more money for their organizations by making the leap into major gifts fundraising, but haven’t had the courage or know-how to get started.

Does your organization need to raise more money? Are you focused on event planning and grant writing, therefore leaving little or no time to focus on your biggest and best donors? Most staff members at small and medium sized nonprofits are not effectively soliciting major gifts for their organizations. If you want to start or grow your major gifts program, this session is for you. Whether a major gift for your organization is $1,000 or $10,000, you will learn how ask and receive more major gifts this year. We will discuss the who, what, when, why and where of asking.

Participants will:• Develop a list of their top 20 major gifts prospects

• Create a cultivation (relationship building) plan

• Learn specific ask language as well as how to respond to Yes, No or Maybe

• Discover techniques for staying on track with a plan for raising major gifts

Amy EisEnsTEin, aCFRE is a best-selling author, speaker, trainer and consultant, as well as the owner of Tri Point Fundraising, a full-service consulting firm for nonprofit organizations and foundations.

Her published books include: amazon best-seller Major Gift Fundraising for Small Shops: How to leverage Your annual Fund in Only Five Hours per Week, Raising More with less: an Essential Fundraising Guide for Nonprofit Professionals and Board Members, and 50 a$ks in 50 Weeks: a Guide to Better Fundraising for Your Small Development Shop.

She currently serves as the president of the board of the association of Fundraising Professionals – New Jersey Chapter. amy received her Master’s Degree in Public administration and Nonprofit Management from the Wagner Graduate School at New York University and her Bachelor’s Degree from Douglass College at Rutgers University. amy became a Certified Fundraising Executive (CFRE) in 2004 and became an aCFRE in 2013.

Please visit her website for her free eBooks at www.tripointfundraising.com.

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Raising money from corporations: How big companies think about community investment

Social entrepreneurship: An opportunity for community development and financial stability

mid-moRninG sEssions

BRaD OFFMaN11:15 a.m. – Noon45 minutesRoom: K322

SUZiE aDDiSON-TOOR& SHaNNON O’DONNEll11:15 a.m. – Noon45 minutesRoom: K324

EARLy AfTERnoon sEssions

JiM aNDERSON1:15 – 2:30 p.m.75 minutesRoom: K320

Corporations provide a significant source of funding for Canadian charities. Despite being significant funders, most corporations do not have a profound understanding of Canadian charities, and charities understand even less about how corporations make decisions around who or what to support. This presentation will focus on bridging the gap between the two sectors – of illustrating to fundraisers (and those involved in the fundraising process) the many factors that drive corporate giving and community investment so that they can build sustainable partnerships.

bRAd offmAn is Founder and Principal of Spire Philanthropy, a management consultancy specializing in corporate-charitable partnerships. He is the former Senior Vice President, Strategic Philanthropy at Mackenzie investments. Brad is also former President of the Mackenzie investments

financial sustainability of nonprofit organizations while meeting a need in the marketplace through the sale of goods and services. Social entrepreneurship is a mindset that drives nonprofits to revolutionize traditional supports and services and influence social, environmental and/or cultural change in our local and global communities. Join Suzie Addison-Toor, Manager of Georgian’s Centre for Social Entrepreneurship and Shannon O’Donnell, Executive Director of Information Orillia, for a session about the growing and innovative social entrepreneurship sector in Ontario and the inspirational stories of success in Simcoe County and beyond.

suziE Addison-TooR has worked for Georgian College for six years as faculty, program co-ordinator and currently as Manager for the Centre for Social Entrepreneurship. in this role, Suzie is responsible for implementing the social entrepreneurship and experiential learning strategy college wide. She also has responsibility for managing the college’s field placement department.

Prior to working at Georgian College, Suzie founded and led “addus”, a social agency in Toronto that supports adults with developmental disabilities to lead active lives in their community.

Charitable Foundation and Managing Director of the Mackenzie Charitable Giving Fund. Prior to joining Mackenzie, Brad served as Vice President, Development at the Toronto Community Foundation.

Brad is currently on the Board of CaNSOF Foundation, the association of Fundraising Professionals (aFP) Toronto and Benefaction Foundation. He is a member of the National advisory Council for imagine Canada.

Brad is past Chair of the leave a legacy Program for the Greater Toronto area and former member of the Board of Directors for Philanthropic Foundations Canada. He is a past Faculty Member for the CaGP Original Gift Planning Course and is currnently on the organization’s Government Relations Committees. He is also on the Editorial advisory Board for Gift Planning in Canada.

Brad holds a Master’s in Business administration and a Master of arts Degree from the University of Toronto and a First Class Honours Bachelor of arts from McGill University in Montreal.

Suzie addison-Toor has a Masters in leadership from Royal Roads University. She is also a trained Executive Transition Practitioner and is part of a growing community of consultants that is supporting agencies and associations through the unique aspects of nonprofit leadership transition. Suzie runs her own boutique consulting practice called Engage Consulting that specializes in the nonprofit succession planning, governance and leadership transition.

shAnnon o’donnELL has worked for information Orillia as the Executive Director since 2012. in this role, she has been instrumental in repositioning the organization as a central hub for community information and connectivity. By strategically aligning programs, enhancing services and implementing accessible information Communication Technology tools, information Orillia aims to build capacity in individuals and organizations through community information and volunteer services. Shannon is currently directing information Orillia’s transition on the social enterprise continuum. Shannon O’Donnell is an active volunteer, community organizer, event planner, and equity advocate. She has a Bachelor of arts with Combined Honours in international Development Studies and French from Dalhousie University. Prior to working at information Orillia, Shannon worked nationally and internationally for organizations championing community development through North-South partnerships and youth volunteerism. She was the National Manager of Girl Programs at Girl Guides of Canada.

The virtual porch: Building audience and engaging community with social networking (virtual)

Time for a little heresy.... You do not own your social media. You are at best a curator, a gardener. Your role is to water the flowers and pluck the weeds. In this session we’ll explore how you can create an online community that is engaged and supportive. We’ll focus on the concepts that action is driven by interest which is driven by awareness.

JAmEs AndERson, CFRE, Partner, GoalBusters, has more than 25 years of sales and sales training experience and migrated into the nonprofit arena in 2005. Jim specializes in corporate sponsorships, donor motivations and the psychology of giving, marketing and social media campaigns, communications, media production and event hosting. Jim has been honored as the association of Fundraising Professionals Northern arizona Fundraising Professional of the Year (2010) and he is the immediate Past President of the aFP Northern arizona chapter. He received his Certified Fundraising Executive (CFRE) credential in 2013. Jim is an aFP Master Teachers and has presented throughout North america.

Social entrepreneurship has emerged as a valuable framework for community development and nonprofit sustainability. This framework has significantly influenced the nonprofit sector resulting in innovative practices that advance social, environmental and/or cultural missions. In addition, social entrepreneurial practices contribute to the

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Go ahead, tell your board they don’t have to ask for money

Building a culture of philanthropy is the new buzz phrase for charities. Have you ever thought about what that actually means? This session provides practical strategies and tactics to

What is the role of Community Foundations anyway? Panel discussion, followed by Q&A

EARLy AfTERnoon sEssions

KiMBERlEY MaCKENZiE1:15 – 2:30 p.m.75 minutesRoom: K322

COMMUNiTY FOUNDaTiONS: GORD DURNaN, lORRaiNE MaHER, PaTRiCia COPElaND aND alY BOlTMaN

1:15 – 2:30 p.m.75 minutesRoom: K324

enable you to lead your board, staff and volunteers through the changes necessary to raise more money for your programs. Useful for anyone who has an invested interest in leading the charge toward building a thriving, robust, successful culture of philanthropy.

• Raise more money for your cause without having to pressure your board or volunteers into asking.

• Build bridges with staff in order to engage everyone in fundraising

• Gather tools and tactics to take home and implement

• Understand what it takes to change a culture and where to start

kimbERLEy mACkEnziE is passionate about building the capacity of the third sector and works with a variety of organizations to advance a culture of philanthropy for their important work. For over 15 years she has been transforming fundraising programs to deliver double-digit growth. Kimberley also serves as editor of Canada’s leading weekly fundraising resource Hilborn’s eNEWS, is a sought-after facilitator, writer and trainer and was a driving force in the early days of our much loved SOFii.org.

Join us for a lively discussion on the role of Foundations, which include:

• Key drivers of the long term health of our communities through endowments, planned giving and scholarship support

• Community leaders in collaboration and partnership with service clubs, charities, government officials and businesses

• Valued research partners with Vital Sign community report cards, used by local charities, health centres and government for strategic planning and research

LoRRAinE mAhER has 15 years experience in fundraising, successfully completing fundraising courses through Georgian College and professional development workshops through and past member of Barrie Planned Giving Counsel, Canadian association of Gift Planners and the association of Fundraising Professionals. Her career started in the community with local charitable organizations including president of St. Mary’s Catholic Women’s league and member of the Board of Directors of Barrie Food Bank. lorraine worked at Grove Park Home for Senior Citizens from 1986 till 2014. She assumed the role of Manager of Fund Development in 2000 and member of the board of directors for the Barrie Community Foundation from 2005. locally she is also a member of the board of directors for the Kiwanis Club of Kempenfelt Bay, member of the Maclaren art Centre and Barrie art Club. She is a professional watercolour artist showing locally with paintings hanging throughout Canada, United States, ireland and England.

ALy boLTmAn is a Jill-of-all-Trades. She holds a BFa from Concordia University and a certificate in Museum Studies from the Ontario Museum association. She is a former auctioneer and appraiser with accreditation from the international Society of appraisers. aly has had a long history in operational management and fund development, particularly in the arts sector, having served as the former director of the Southampton art Gallery and the manager of The Roxy Theatre in Owen Sound. in april 2014, aly made the leap to the other side of the funding table with the acceptance of the position of Executive Director of Community Foundation Grey Bruce, a public charity and significant regional grant maker that celebrated its 20th anniversary in 2014. a born community connector and public speaker, aly hosts Project legacy, a bi-weekly local cable television show focusing on community engagement and philanthropy.

PATRiCiA CoPELAnd, B.a., CFRE, is the Executive Director of the Huronia Community Foundation, a charitable public foundation managing over $3 million in invested and managed funds annually. The foundation is a 15-year member of Community Foundations Canada and is a major funder of charities and community groups in the Huronia region.

Patricia has expertise in charitable management and training, planned giving, endowment funds, media training and strategic planning. She has worked in the charitable sector for over two decades and is a long-standing member of the association of Fundraising Professionals. She is also a published journalist in magazines and newspapers.

Patricia spends her free time volunteering and has been a board member of the Chamber of Commerce, several arts and cultural boards and was a member of Barrie City Council.

GoRd duRnAn, FaHP, CFRE. Gord’s career began in 1968 with 10 years with the Canadian Red Cross in Ontario and B.C.-Yukon Divisions. in 1977, Gord became the first Managing Director of the York Central Hospital Foundation in Richmond Hill. in 1987, he became the first Managing Director of the South Muskoka Hospital Foundation, remaining there until his retirement in 2005.

Gord was a leader and Board member of the association for Healthcare Philanthropy, earning his Fellows designation and being honoured as the first Canadian with the Harold J.(Si) Seymour award and then a life Member award. Serving aFP and having been a member for 35 years Gord was among the first Canadians to achieve CFRE status.

Gord’s retirement involvement includes the Board of The Sandra Schmirler Foundation, the Board of Community Foundations of Canada, the Muskoka Community Foundation, Nipissing Universities Board of Governors, The Cottage Country Family Health Team and more than 25 years as a Rotarian. He has been honoured with the Queens Golden Jubilee medal, a Paul Harris Fellow, Outstanding Contribution to Bracebridge by the Chamber of Commerce.

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An introduction to the economics of philanthropy — creating mutual respect and understanding: Working as equal partners with business and advisors

Leadership for your capital campaign: The building blocks for success

mid-AfTERnoon sEssions

PlaNNED GiViNG COUNCil OF SiMCOE COUNTY 2:45 – 3:30 p.m.45 minutesRoom: K320

liSa EVElEiGH aNDMiKE STOllERY2:45 – 3:30 p.m.45 minutesRoom: K322

Through philanthropic investment, important social needs in your community are addressed, producing a healthier, more vibrant place to live, raise a family, own and grow a business and to ensure a legacy of real benefit for future generations. The Planned Giving Council of Simcoe County would like to personally invite you as we embark on an exciting new series; the Economics of Philanthropy.

Philanthropy is defined as benevolent behavior. Economics is based on the fact that people are self-interested. The question becomes, does this make them exclusive of each other? Though this introductory session, industry experts will tie together two sides of the gifting process – a donor’s motivation to give and how the transfer of wealth creates a business that benefits the receiver and those assisting in the transaction; service users, the community, public sector and business sector.

Regardless of what role you play in your organization, this is definitely a session you won’t want to miss!

ThE PLAnnEd GivinG CounCiL of simCoE CounTy (PGCsC) is run by a dedicated group of volunteers. Our mission is to build an understanding of planned giving in Simcoe County through the combined efforts of professional advisors and charities. We offer educational opportunities for the general public, charities and allied professionals, serve as a qualified resource providing guidance on planned giving and encourage ethical standards and best practices. We envision the PGCSC to be the leading resource for planned giving within our region by equipping our community to make charitable gifts happen. For more information and to become a member, please visit www.plannedgivingsimcoe.org.

bRiAn EmmETT as Chief Economist for Canada’s Charitable and Nonprofit Sector, Brian Emmett is tasked with measuring the impact of the sector and bringing economic issues facing charities and nonprofits to the forefront of public policy decision makers. Mr. Emmett is an economics graduate of the University of Western Ontario and the University of Essex in England, and has enjoyed a long and distinguished public service career. He was Canada’s first Commissioner of the Environment and Sustainable Development in the late 1990s and worked extensively on Canada’s Green Plan. He also served as Vice-President of the Canadian international Development agency (CiDa) in the early 2000s and has been an assistant Deputy Minister in a number of federal government departments.

The roles and responsibilities of campaign volunteers have become an increasingly complex effort. Recruiting the right volunteer cabinet for your capital campaign at the right time, challenging them with ways to advance the organization and then evaluating their effectiveness for success is key. This workshop is designed to help organization leaders understand new trends that strengthen their campaign leadership volunteers. Hear from Georgian cabinet leadership about the decision to lead the college’s next campaign, in a highly competitive and economically challenging time.

LisA EvELEiGh is the Executive Director of advancement and Community Development at Georgian College. in her role, she is responsible for annual and capital fundraising efforts, corporate partnerships, alumni relations, event management and stewardship at the college. This includes the college’s Power of Education campaign, awards and scholarships, major and planned giving, and alumni appeals.

as a seasoned fundraising professional, lisa has held a variety of senior management positions in the non-profit sector over the last twenty years. Previous to her role at Georgian, she was Executive Director for the lake Simcoe Conservation Foundation. in addition she has held the position of Vice President of Development at invest in Kids, and worked for eight years at Ducks Unlimited Canada as National Director of Development overseeing fundraising across the country. lisa was the lead faculty member for Georgian’s fundraising and resource development program and has also taught Marketing at Georgian College. She sits on the advisory board for the fundraising program at the College. in addition, she is a past board member for the association of Fundraising Professionals Toronto Chapter Board. lisa holds the Certified Fund Raising Designation and has earned her MBa from the University of leicester.

mikE sToLLERy owns and operates a number of automotive groups throughout central and southwestern Ontario. These companies have a number of car dealerships such as BMW, Chrysler, Ford, GM, Jeep and Mercedes Benz as well as a heavy truck dealership. locally, Mike (and his group of partners) operate Barrie Chrysler, Barrie Ford and Georgian BMW.

in addition to Mike’s business acumen, he is also deeply committed to the community and involved with a number of different local charities. Mike also serves on numerous committees within Ford of Canada and globally with Ford Motor Company. He was a past chairman of Co-auto Co-Operative, an automotive buying group, with more than 500 shareholders. He has worked closely over the years with Georgian College’s automotive Business School of Canada. Mike is the current chair of Georgian College’s Power of Education: Transforming the student experience campaign, and is a member of the Georgian College auto Show advisory Board.

Mike and lesley, along with their two children, reside in innisfil.

AcceleRAte youR fuNdRAisiNg 2015 coNfeReNce

GeorgianCollege.ca

Doing digital rightThe world of fundraising is changing and charities are at a critical juncture: donors are increasingly moving online, direct mail is getting more expensive and less effective, and charities are competing for a smaller pool of donor dollars each year. But most charities lack the knowledge and capacity to overhaul their fundraising practices to adapt to the changing landscape. Digital skills, and specifically skills around building online donations, will become as paramount to the charitable sector as they once were to magazine publishers and other industries whose revenue models were based on direct-to-consumer (donor) marketing. Access to affordable technology tools for all charities, combined with high-quality, capacity-building education is the best way to level the playing field for all charities, and ensure their sustainability for the future.

mARinA GLoGovAC is passionate about charities and their essential role in Canada, and about helping them build their capacity through technology and high-quality education. She’s a seasoned leader and visionary, with over 20 years’ experience in setting business and marketing strategy, acquiring and nurturing customers, scaling growth, and launching new products. She has deep expertise in eCommerce, multi-channel marketing, brand building, advertising sales, and content development. Marina has been a senior executive at online companies, including CEO of lavalife Corp., Chief Revenue Officer at Dealfind, and Chief Marketing Officer at Kobo inc. Marina has also worked to transition media companies to digital in such roles as Group Publisher for St. Joseph’s Media, including their flagship magazine Toronto life, and VP Sales and Marketing for Now Magazine.

Marina has contributed her expertise to a number of not-for-profit organizations, including serving on boards or advisory committees for The Walrus Magazine Foundation, Magazines Canada, interactive advertising Bureau Canada, Ontario Media Development Corporation, Bridgepoint Health Foundation, Give Girls a Chance, and Big Sisters Toronto.

a graduate of the University of Belgrade, Marina also holds a Master’s degree in Education, specializing in Organizational learning and Change, from the University of Toronto’s Ontario institute for Studies in Education (OiSE).

ouR CLosinG PLEnARy sPEAkERMaRiNa GlOGOVaC 3:45 – 4:30 p.m.45 minutesRoom: Alumni Hall - K229

We are pleased to offer a special rate of *$65/suite/night to guests of Accelerate your fundraising 2015 conference, May 5, 2015

Residence and Conference Centre Barrie offers affordable, hotel-style accommodation May through august at the Barrie Campus of Georgian College. Each two-bedroom suite is complete with a three-piece bath, kitchenette and two separate bedrooms which includes an extra-long double bed, satellite TV, telephone and free internet. We also include complimentary coffee/tea service each morning between 7 and 11a.m. Parking for one vehicle is included with each suite in a designated parking area.

*The special rate is valid on our two-bedroom suite and includes housekeeping service daily.

Contact our 24-hour front desk to reserve your room for May 4 to 6, 2015. Mention “accelerate 2015 Conference” to receive your special discounted rate.

REsidEnCE And ConfEREnCE CEnTRE - bARRiE

Barrie’s affordable accommodationbarrie@stayrcc.comPhone: 705.722.5190www.stayrcc.com/barrie

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