Academic Annual Report - KCT Business School

Academic Annual Report2018-19

Arutchelvar Dr. N Mahalingam, was the Founder Chairman of Sakthi Group, 6,000 crore rupees industrial conglomerate operating in sugar, automobiles, finance, distilleries, power and logistics. Dr. N. Mahalingam was a philanthropist, educationalist and politician. He has established a number of educational institutions and known for his support to various spiritual and cultural organisations.

He was born on 21 March 1923 in an agriculture family at Pollachi to P Nachimuthu Gounder, who started the Sakthi Group in1921 by diversifying his traditional business of hiring out bullock carts to starting a passenger transport services. Nachimuthu Gounder’s only son Mahalingam joined the business in 1943and helped grew the business to its current level. He was the founder of many educational institutions from schools to colleges. Some of his educational institutions are Kumaraguru College of Technology, KCT Business School, Kumaraguru College of Liberal Arts and Science , Nachimuthu Polytechnic college, Mahalingam college of Engineering, NGM College.

He held several important positions and played major roles fostering the development of agricultural, industrial, human resource and institutional development at the Stateand National levels. He served as a Member of Legislative Assembly of Tamil Nadu during 1952 to 1967 and was on the Tamil Nadu State Planning Commission for two terms. His socialand humanitarian considerations took his journey beyond the boundaries of industries and scholarly tenets he nurtured.He received the Padma Bhushan award from the Government of India in 2007 for his contributions to the nation in the field ofTrade and Industry. His other honors include Honorary Consul from the Government of Mauritius during 1989 to 1992 and a number of other recognition and awards.

The enigmatic life merged into the light on October 2, 2014, the birth anniversary of Mahatma Gandhi. Until the last moment,Dr. NM was doing what he believed and envisioned talking about Saint Vallalar’s philosophy. Throughout his life Dr. NM carriedthe twin torches of Gandhian values and Vellalar’s way of life. It is then divine grace that he was led into eternal light on the day hecelebrated both of them.

FounderArutchelvarDr.N.Mahalingam

Your vision.Our path

ContentsAbout KCT Business School

About KCT

Vision, Mission, PEOs, POs

Academic Framework

Research

Industry Connects

People

Students

Placements

Global Connect

Alumni Connects

Outreach

Voice of our stakeholders

05

06

08

09

17

18

21

25

31

34

35

36

37

KCT Business School, an amalgamation of academic excellence, entrepreneurial zeal, social responsibility and multi

stakeholders is a vibrant unit of the large conglomerate – The Sakthi group, making their presence in industries such as

sugars, auto components, power, transport, soya, distillery services, finance, wind mill, dairy and education. The MBA

program in KCT Business School is an experience that is customized, adaptable and creates knowledge and skills of

students for becoming successful professionals. We foster diversity in staff and students, which contributes to the richness

of the environment for teaching, research, productivity, and intellectual personality thereby opening myriad opportunities

and encourages peer learning within the fraternity.

KCT Business School, which was started in 2005, is an integral part of Kumaraguru College of Technology, KCT

Institutions. The college, an autonomous institution is affiliated to Anna University, Chennai and approved by AICTE.

The MBA program is accredited by NBA & NAAC. KCT Business School offers 2 programs - Master’s program Business

Administration & Doctoral Program in Management Studies

KCT. BS has a holistic approach encompassing differential teaching pedagogy, exposure to current business industry trends,

research & diversity with a focus on equipping our students in tandem with the current industry trends. KCT Business

School ranks 37 in South Zone in The Week B School Ranking 2018. Top 100 B Schools in India by Outlook India &

MBA Universe. Top 100 colleges in Selection Process in the survey by Business Today. Rated AAAA in the Best B School

survey by Digital Learning a magazine for higher education. We are rated A++ in South Zone by Business & Management

Chronicle and rated as B1 by Business Standard.

About KCT Business School

KCTBSAnnual Report 2018-19 6

KCT Institutions brings together technology, liberal arts, management and agriculture under a single banner. The flagship

Institution of Sakthi group - Kumaraguru College of Technology (KCT), Coimbatore is an Engineering College started in

1984 under the auspices of Ramanandha Adigalar Foundation, a charitable educational trust of Sakthi Group. It is situated

in a sprawling environment friendly, green campus of 150 acres in the IT corridor of Coimbatore. Kumaraguru College of

Technology (KCT), its magnificent campus and the edifice, signifying a temple of knowledge , enormous reputation, robust

departments and more were all born out of the vision and dedicated efforts of the Founder Chairman

Dr. N. Mahalingam .The institution is steered towards excellence and success by Dr. B.K.KrishnarajVanavarayar, Chairman,

Shri. M. Balasubramaniam, Correspondent and Shri Shankar Vanavarayar, Joint Correspondent.

Over the last three decades, several new programmes have been introduced and the institution has emerged as a trusted

destination for quality technical education and as a hub for research and innovation. Currently the college, as an autonomous

institution affiliated to the Anna University, offers 14 under-graduate (B.E., B.Tech.) and 15 post-graduate (M.E.,M.Tech.,

MCA, MBA) programs of study. All the above courses have the approval of the All India Council for Technical Education

(AICTE) and all the eligible UG programs have also been accredited by National Board of Accreditation (NBA). In addition,

KCT has also been accredited by National Assessment and Accreditation Council (NAAC) of the University Grants

Commission (UGC). 10 of the 15 academic departments have been recognized as research centers permitting research leading

to Ph.D. degree by Anna University. The Institute ranks as top 77 by the Ministry of Human Resource Development in the

NIRF ranking

About KCTFaculty Industry Connect

PartneringCompanies 170

IndustryPrograms 6

CertificationPrograms 4

Workshops 15

Core Faculty 21

AdjunctFaculty 12

No: of Ph.D 13

Student

Student ProfilePlacement

GuestLecture 27

CreditTransfer 6

ProjectCompleted 419

Number ofCourses114

RegisteredScholars 11


PackageOffered

StudentsPlaced

88%

AverageSalary 4.37 Lakhs



Students 359

ProfessionalBodies

Members 120

Intake 180

Boys 193

Girls 166

MBA

Ph.D

RecruitingCompanies

66

On CampusRecruitment

46

Registered Alumni1020 Programs Offered 2

Faculty Industry Connect

PartneringCompanies 170

IndustryPrograms 6

CertificationPrograms 4

Workshops 15

Core Faculty 21

AdjunctFaculty 12

No: of Ph.D 13

Student

Student ProfilePlacement

GuestLecture 27

CreditTransfer 6

ProjectCompleted 419

Number ofCourses114



PackageOffered

StudentsPlaced

88%




Students 359

ProfessionalBodies

Members 120

Intake 180

Boys 193

Girls 166

MBA

Ph.D

RecruitingCompanies

66

On CampusRecruitment

46

Registered Alumni1020 Programs Offered 2

KCT. BS Key Metrics

No. ofCourses 114

No. of Project Completed 419

No. of CreditTransfer courses 6

No. of Registered Alumni 1020

No. of Programs Offered 2

Placement

No. of Registered Guides 6

No. of Registered Scholars 11

HighestNational 10 lakhs

HighestInternational14 lakhs

No. ofStudents 359

StudentsPlaced 88%

No. of On Campus Recruitment 46

No. of Recruiting Companies 66

Package Offered

No. of ProfessionalBodies Members

120

No. ofIntake 180

No. ofBoys 193

No. ofGirls 166

No. of Partnering Companies Associated 170

No. of MDP/ ConsultancyProgram undertaken 6

No. of CertificationPrograms 4

No. of Workshops 15

No. of GuestLecture 27

Faculty with Ph.D 62%

No. of AdjunctFaculty 12

No. of Core Faculty 21


KCT Business School

Program Education Objectives (PEOs)1. Exhibit specialized knowledge

in the functional area of work through continuous learning.

2. Assess the business environment, and integrate the understanding in their roles, and contribute effectively to the organization’s goals by being customer centric.

3. Exhibit well developed interpersonal skills to interact with groups and individuals at all levels.

4. Act ethically, respectfully and responsibly in all situations.

Program objectives (POs)On completion of Master’s degree in Business Administration from KCT Business School, The student will be able to

1. Exhibit managerial knowledge and its integrated application in the business context for effective decision making.

2. Demonstrate analytical, critical and creative thinking abilities for problem solving.

3. Lead self and others in the achievement of goals while contributing effectively to a team environment.

4. Present information accurately, clearly, logically and concisely in oral and written communications.

5. Manifest appropriate professional and ethical behavior.

VisionKCT Business School aspires to become

the knowledge hive for managerial

excellence.

KCT Business School ValuesWe constantly remind ourselves and live by our non-negotiable values that we will demonstrate in good as

well as in difficult times. The KCT.BS values Learning, Trust and Competence will define our DNA and

will be our compass for decisions and behaviour of our faculty, staff and students while dealing with each

other and every one of our stakeholders.

Mission KCT.BS exists to make an impact on all its

stakeholders through advancement, integration

and application of knowledge.

KCTBSAnnual Report 2018-199

Academic Framework

The curriculum is designed to integrate academic theory and practice in the student’s work and life. A minor curriculum revision based on industry needs received from various stakeholders in XVIII Board of Studies on December 27, 2018 and amendments were incorporated for the students of batch 2019. The curricula which was designed in collaboration with all the stakeholders encompassing, Industry mentors, students, alumni and faculty aims at enhancing the students’ learning experience and promotes continuous improvement

TERM 3 TERM 4

Discover yourself Discover the careers

Discover Interests Discover your Potential

STUDENTJOURNEY

InitiateBuilding the per-knowledge gaps with an accelerated start

NavigateGain an Overview of Business functional areas

StrengthenCustomize & strengthen the understanding in specialized ares

ApplyIntegrate & apply the knowledge through Internship

DeepenDeepen the knowledge in the focus area & build the expertise

BroadenBroaden the perspectives through interdisciplinary courses & social project

Regulation 17- Courses & Credit Distribution

OpenElective

Project ElectiveCourse

CoreCourse

FoundationCourse

10

18

24

40

8


Course

The Program offers Foundation, Core, Electives, Projects and Open Elective courses Each of these course aims at preparing the students from different academic background in Self Awareness, Leadership, Communication, Functional Knowledge of Management, Specialize in their area of career interest, Sensitization on ethics, values and social responsibility, Students were involved in practical exposure to the industry operations through projects and Internship. The students do social Immersion projects to understand the need of social responsibility and to involve themselves in various societal upliftment activities. As part of the Career Readiness Program, the Career Guidance Centre had initiated and conducted various programs towards placement of Batch 2019.

Learner Centered Teaching Methods

Technology Based Learning

Value Added Learning

Simulation Based Learning

Experiential Learning

Activity Based Learning

Project Based Learning

Simulation Based learning KCT Business School faculty have developed simulation games to teach supply chain management and inventory management. The simulation games made the students to gain real-time experience and helped them to learn the application of management concepts in real-time scenarios.

Forecasting Operations Management

To minimize the inventory costs by forecasting the order quantity. The game is designed for use in the core course on operations management covering the topics on Forecasting and Inventory control.

Supply Chain Management

To maximize supply chain profitability across supply chain. The game is designed for use in the elective course on supply chain management covering the topics on Forecasting and Production Planning

SupplyChainManagement

Game Objectives


Instructions • Week 1 is default set with the following units as

opening stock at various stages of the chain1. Manufacturer - 10 units2. Distributor - 70 units3. Dealer - 60 units4. Retailer - 20 units

• As a manufacturer, you have to plan and decide how many units have to be produced to satisfy the order (30 units) for a week. The units will be shipped to the distributor and from distributor to dealer and to retailer. Transport of goods take 1 week to reach each stage of the chain. The player should plan the production quantity and supply to the entire chain to maximize the supply chain profitability. Enter the no. of units for that week in the yellow cell. Once the units are entered, various inventory cost and profits at the end of that week is calculated (shown at right side of the screen)

Supply Chain Management Game

Forecasting game

Note: The channel partners satisfies week 1 demand with the opening stock in hand. Production units should be entered in the cell which will take 1 week to reach the next channel partner. For week 2 the demand is satisfied with closing stock of week 1 and the units received from preceeding partner.

60 units 20 unitsDealerManufacturer

10 units 70 unitsDistributor Dealer

1 Week 1 Week 1 Week

Team A - July A

Opening Stock (Units) 05

Order Quality 3

Demand 10

Actual Sales (Units) 8

Ordering Cost Rs. 60

Stock-outs (Units) 2

Stock-out Cost Rs. 14

Holding Cost Rs. 0

Closing Stock (Units) 0

Profit Rs. 6

Team B - July B


Order Quality 0

Demand 10


Ordering Cost Rs. 0



Holding Cost Rs. 0


Profit Rs. -70

Team C - July C


Order Quality 0

Demand 10


Ordering Cost Rs. 0



Holding Cost Rs. 0


Profit Rs. -70

• Similar fashion the distributor satisfies the current order from the dealer and ships the balance units to the dealer.

• The chain continues till retailer stage and week 1 ends when the product reaches the customers hand.

• The manufactuirng and supply activity continues for 12 weeks.

• At the end of 12th week the team that earns highest Supply Chain Profitability is declared as the Winning Team !!

Experiential learning

The students visit different industries to explore and understand the operations of industrial operations and functions. It will help them to experience and connect their learning’s to the real time environment

Outbound training for 180 I MBA students (Batch 2018-20) as a part of the Self Awareness and Leadership course was organized from September 3-8, 2018 at Coonoor. The program aimed at improving the Team building and Leadership skills of the students through various activities including Mountain climbing, rope courses, trekking and management games. The experience helped in building the bond among the fresh minds as well as enabled them to explore their potential to aim higher.

Exposure to local market trends exposes the students to careful analysis of consumer preferences, existing sales channels, and changes in distribution and marketing practices, all of which are continuously evolving. Good localized information is a key to success in such a large and diverse economy. 180 students of batch 2018-20, visited various local markets like Tea Market-Coonoor, Fish Market, Vegetable Market, Flower Market, Turmeric Market-Erode, Old Book Market, MGR vegetable market on Mettupalayam Road, Saibaba Colony, Old Book Market at Ukkadam, Flower Market at RS Puram Coimbatore, UzhavarSandhai at D.B.Road, and Ghani Textile Market Erode.


As a part of Marketing Management course, Marketing centre of KCT Business School organized a Retail store visit for the I MBA students (Batch 2018-20) on October 13, 2018. Students were organized into three groups and each group visited three different places including Lifestyle and Spar Hyper Market – Brookfield’s, Decathlon - Neelambur and Texvalley - Erode. Experts in the field of marketing in each store addressed the students on the current marketing practices followed and clarified the questions raised by the students. Following the interaction with the experts, students were encouraged to observe and interact with the customers to understand and describe the profile of market segment visiting each store.

As a part of the General Interest course-Business Avenues for Organic Agriculture about 25 students of II MBA(Batch 2017-19) went on a field visit to an organic farm at Kovilpalayam to Agilam Nanjilla Velan Maiyam, an integrated natural farm at Kiradamuthur Village, Puthareesal, Palladam to get an overall idea about the methods and importance of organic farming . The students had practical exposure on the natural methods of creating and maintaining an organic farm.The students were also involved in application of organic pest repellent after the demonstration of the same.

Students of Batch 2018-20 visited banks to understand the diverse banking components of commercial banks. These visits help the students in understanding the major components of a bank, understand risks in investments, calculate figures, examine financial data. Few Banks visited include State Bank of India, Axis Bank, Bank of Baroda, Canara bank etc.

Angadi 2019Student association of KCT Business School organized their annual shopping fest ANGADI 2019 - A trade fair. This year Angadi was organized as part of KCT’s trademark techno- cultural fest Yugam’19 on February 7-9, 2019. Angadi provides the management students an amazing learning platform, networking medium to the sellers and unforgettable shopping experience to the audience. Almost 80+ stalls were booked by the students (KCT. BS & KCT), NGO’s, Government organizations, Start-ups and MNC’s. Products from various categories including Fast-food, Textiles, Crafts, Jute bags, Jewellery & Accessories and Automobiles were showcased in this event.

Viswa Devji Diamonds, Cosmos, Coco Fresh, Twin Birds, Uni Spotter, Goli Vada Pav, KTM Bikes, A1 Chips, Yes Bank and Time Institute were some of the notable sponsors & well-wishers of this event. Amog Foods, Roja SHG, Vidyavanam, India Post and Tribal Cooperative Marketing Development Federation of India Limited (TRIFED) were few of the NGO’s and Government organizations who took part in Angadi this year. The event was inaugurated by Mr.Anirudhan Grandhee, Associate Director, Viswa Devji Diamonds on February 7, 2019.The event attracted almost 15,000 footfalls. Mobile accessories store, Art Affair, Potato Parithavangal, Annanukku oru Yuthappam, Gaming, …, are some of the stalls owned & managed by the I MBA students. Students practiced innovative and effective selling and promotion strategies to generate the leads and sell the products.

Students went on 4 Industrial visit which were course related. They visited Sindhu Cargo Private Limited, Bangalore and TVS Motor Company Limited, Hosur as part of the Supply Chain Management Course. Students of HR visited Roots Industries & Kirtilal Jewel & Diamond Manufacturing Unit as part of the Learning & Development and Legal Aspects of HR course respectively

Activity Based Learning


KCT Business School organized Sales Hackathon- a real time direct selling activity in the B2B space for the students of Business Administration - KCT Business School and Kumaraguru College of Liberal Arts. Snack Experts, a Chennai based organization sponsored the event which is operating in the business of healthy office snacks. This real time learning, gives an opportunity for our students to understand the Sales Process, provides a platform for the students to explore various approaches in Direct Selling and help Students to gain Confidence and Motivate them through Cash Prizes. The participants formed teams and generated leads and took orders for Snack Experts during the festival season. The teams approached the organizational clients and all the participants received appreciation certificates. The top sales team received cash prizes in the form of incentive

KCT Business School offered an open elective course in Warli Art for students of MBA and also offered a week long workshop for students of KCLAS in association with Department of Visual Communication of Kumaraguru College of Liberal Arts & Science (KCLAS). Two workshops were conducted – one for 43 MBA students and another for 30 students from the Department of Visual Communication and B.Com PA during the months of August ’18 and March ’19. The one credit course gave students of KCT and KCLAS an opportunity to revisit the art form in its conventional and contemporary forms.The work done by students was exhibited near KORE onMarch 29, 2019.

Sales Hackathon Projects Based LearningLive ProjectsAs a part of MoU, Roots has offered two Live Projects on Lean implementation in Powder Coating process & Optimization of Horn Assembly Line for four operations specialized students in their company for a period of 6 months (till April'19). 4 students of II MBA (Batch 2017-19) will be working in these live projects and will be reporting directly to Mr. Manikandan COO-Roots Industries Ltd.

Four marketing students of II MBA (Batch 2017-19) were involved in an internship at Big Bazaar (a Unit of Future Group) on January 21-27, 2019. As a part of Big day event celebrations of Big Bazaar, the team was engaged in promoting the “Future pay” Mobile application (a digital wallet which is used for shopping across future group store) to the customers

To promote the knowledge and importance of research to address real time problems in business the course research methodology is assessed using project mode. The student takes a corporate problem related to any functional areas and does a social sciences research in the Research Immersion Project. It helps students ‘to learn and apply various aspects of research application in real time business scenarios. Sixty-Two Research projects were carried out by students of Batch 2018-20, in Marketing, HR and General Management.

The week long Industry Immersion Project complemented the conceptual knowledge of the students of Batch 2020. The internship gave the students an opportunity to learn work place professionalism and to achieve their functional areas of management. Students of Batch 2020 completed one-week internship in 89 companies spanning various industries like Manufacturing, FMCG, BFSI, IT, Consulting, Sports & Entertainment, Automobile, Food & Beverages and Textiles.Students of II MBA (Batch 2017-19) completed their

Warli Art


Social Immersion Project, SIP 2019 as part of their course. 180 students of 30 teams connected with 18 NGO’s and worked on 15 different types of projects benefitting 3305 beneficiaries in villages around Coimbatore city.

Students of Batch 2019 completed 131 Corporate Projects, 37 Industry Research and 10 Business Plans. The Corporate Project was carried out by students of MBA2019 in 111 companies as well as with 10 entrepreneurs. The four months’ Corporate project allows students to experience real time learning in their area of specialization, to integrate and apply the knowledge they have gained in the MBA Program. Projects were undertaken in various industry sectors which includes Agriculture, Automobiles, BFSI, Manufacturing, FMCG, Hospitality, IT, Logistics, Publishing & Textiles.

Technology Based Learning(Learning Management System–MOODLE)The Learning Management System (LMS) automates the wide administrative tasks in KCT Business School, such as registering users, planning the courses, tracking course execution, recording data, charting a user’s progress for certification, and providing reports to accreditation and control bodies viz., UGC, AICTE. These systems also help our students for interactive learning and better engaging with the courses than traditional methods of delivery. Moodle is a learning management system (LMS) implemented and used by all the faculty members and students in KCT Business School. Moodle is an excellent open source platform for the teaching, learning and assessment of their students in all types of courses because of its Flexibility, Customization and Security offered.

Moodle environment also helps to understand the topics with interactive ways like:

On-line Assignment submission

Screen shoots in moodle

Grading / Marks (online)

Instant messages / mails

Online news and announcementUploading Course related materials

Conducting Online quiz

Agriculture0% Automobile

2%BFSI20%

Chemical 3%

Consultancy9%

Engineering7%

FMCG13%

Food & Beverages11%

Hospitality3%

IT6%

Logistics1%

Manufacturing19%

Publishing & Printing

1%Textile

5%

SECTOR WISE DISTRIBUTION OF MAJOR PROJECT

Agriculture0% Automobile

2%BFSI20%

Chemical 3%

Consultancy9%

Engineering7%

FMCG13%

Food & Beverages11%

Hospitality3%

IT6%

Logistics1%

Manufacturing19%

Publishing & Printing

1%Textile

5%

SECTOR WISE DISTRIBUTION OF MAJOR PROJECT


Certification Certifying BodyCertified Recruitment Analyst Middle Earth Pvt Ltd

Digital Marketing Digital Vidya

Lean Certification Roots Industries

Retail Banking and Operations Stratadgim, Hyderabad

Value added coursesFour certificate courses were conducted in association with external knowledge partners to add value to the basic management knowledge and also give in-depth knowledge in the area of specialization

Credit TransferKCT Business School allows students for credit transfer for National or International universities /industry/professional bodies for a better exposure in the field of Management Studies

Credit Transfer CoursesS. no Credit transferred Courses Certifying Body & Course Name Number of

students Benefited

BATCH 2017-19

1P17BAEEH01Recruitment and Selection

Middle Earth Certified Recruitment Analysts 22

2 P17BAEEF01- Commercial Banking IIBF - Principles & Practices Of Banking 16

3 P17BAEEF03 - Accounting for Banking IIBF - Accounting & Finance For Bankers 16

4 P17BAEEM06 -Digital Marketing Digital Vidya , New Delhi 66

5 P17BAECO14 - Lean Six Sigma Roots Industries India Pvt Ltd 37

BATCH 2018-206 P17BAEEF16- Mutual Funds NISM- Mutual Funds VA 30

Credit Hours transferII MBA students have undergone their HR elective course on Spreadsheet Modelling at NIT Suratkal, through a workshop that was organized by School of Management and Centre for System Design (CSD), NIT-K. The course was designed and delivered by Prof. Dr. S. Pavan Kumar, Head, School of Management.

MOOCMassive Open Online Courses (MOOC) are becoming a mainstay of modern higher education. KCT Business School has harnessed platforms like Coursera and edX to offer value addition through MOOCs aligning it with the courses offered. KCTBSians get an extra edge by combining their studies with extra online courses separate to the core curriculum. This is also a way KCTBS encourages alumni, to stay in touch with new research put out by leading business school professors and continue to be life-long learners. A few of the courses for which MOOC’s have been embedded in teaching

and assessment for the batch 2017 and batch 2018 are as follows:• Brand Management• Mutual Funds• Organizational Behaviour• Predictive Analytics• Digital Analytics• Spreadsheet Modeling for HR • Marketing Management• Sales Management • Project Management


ResearchResearch Centre KCT Business School is a recognized research Centre of Anna University, Chennai. There are 6 registered supervisors under the university.

Dr. Nedunchezhian VR | [email protected]. Mary Cherian | [email protected]. Jaisankar S | [email protected]. Kirupa Priyadarsini M | [email protected]. Poongodi B | [email protected]. Nalini P | [email protected]

KCT business School offers full time and part time Ph.D programs in Management. There are five full time scholars and Six part time scholars pursuing Ph.D in the Business School.

Ph.D awardedTwo research scholars were awarded Ph.D during the last academic year • Swaminathan S completed his thesis on the title, “An

Analytical Study on Financial Stress in Selected Textile Companies Listed in Bombay Stock Exchange (BSE) in October 2018, under the aegies of Dr. Nedunchezhian VR

• Hemalatha completed her thesis on the title, “Analysis of Weak Form Efficiency of Selected Sectoral Indices and Companies with reference to National Stock in November 2018, under the aegies of Dr. Nedunchezhian VR.

Faculty Research Disemmination - 2018-2019

Funded Research Project

• Two government funded research from DST-SEED & ICSSR are in progress.

1. Funded Research Project under DST – SEED on Enhancing Livelihood of Handloom Weavers through Technology Up gradation and Training in Samathur Block, Pollachi in TamilNadu by Dr.B.Poongodi, Assistant Professor with a sponsored amount of Rs.15, 65,000.00/-. Established a Handloom weaving Unit with Jacquard in Samathur, Pollachi.

2. Major research proposal for 2017-2018 on the topic “An Empirical investigation of problems and prospects of textile merchants to invest in Texvalley (Special Textile Zone) for their Business Growth and Development with a budgeted amount of Rs 5,16,000/-(Five lakh sixteen thousand rupees) by Dr.Nalini P, Assistant Professor.

KCT Business School hosted the management edition ISTEM conference II. Paper Presentations were solicited and the event collectively received almost 100 papers from both internal and external sources.

Dr. Poongodi B, Assistant Professor, Centre of Marketing along with Dr. G Ramakrishnan Professor-FT and Dr.C.Velmurugan, Professor & Head, Dept. of Mechanical Engineering and G.Mohamed Zakriya have applied for grant of patent for Modified Jacquard for Handlooms on March 1, 2019.

70

5

64

2

1

papers in different journal both National and International Journals

faculty have reviewed 6 research papers in International Journal

conference papers were presented

books published

case was developed

• Muthuperiyaval. G.S, Harsaavarthini. P & Arun Kapil. S of KCT won the ILFA Original Startup Idea 2018 - Student category, a start-up pitch competition in Kolkata. The management funded research bagged the ILFA Original Startup Idea 2018 - Student category, a start-up pitch competition in Kolkata under the aegies of Dr.Nalini P, Assistant Professor.


Industry MentorsConnects with the industry leverages innovations, trends & best practices. 16 Mentors from the industry have supported KCT. BS by providing a valuable perspective to complement course material, and providing our students career awareness. Periodic meetings were conducted with the mentors to update and upgrade the curricula and teaching pedagogy to keep up with the standards of the industry.

Industry Programs KCT BS provides service to the industry fraternity by sharing expertise & competence to diagnose and solve industrial problems in the industrial & management realm. This approach has dually benefited our partnering industry and our faculty by validating approaches to solve real life problems in business and has helped faculty in developing case studies/ course materials for dissemination of knowledge to students/ executives. We provide training & solutions to industry, government organizations and SME’s through Executive and Management Development Programs, Consultancy & Market research. KCT.BS organized several developmental programs for the Industry and generated revenue of Rs1255900 (Twelve lakhs fifty five thousand and nine hundred) during the last academic year.

MOUs signedThree MoU’s have been signed

1. KCT Business School and Roots Industries India Ltd signed a MoU on August 16, 2018 with the

following deliverables:

• Roots Industries and KCT Business School

will jointly offer on-site practical Certification

courses on Lean Six Sigma for MBA students to

gain practical knowledge and experience.

• Business School faculty will take-up internships

at various units of Roots Industries for case

development and management research

• Both the parties will jointly organize Trade

shows and Students’ events in and outside of

KCT. BS premises.

2. KCT Business School has signed a MoU with CISI (Chartered Institute for Securities & Investment, London), where we will be the centre to conduct

C-SIT Exams.

3. KCT Business School has signed a MoU with Frost & Sullivan a growth partnership company focused

on helping institutions achieve transformational

growth as they are impacted by an economic

environment dominated by accelerating change,

driven by disruptive technologies, mega trends,

and new business models. It will benefit the

Business school in following two areas- Access

to Industry Research and Interactive Delivery

Methods.

Mr.Annamalai. K, Chairman & Managing Director, Annamalai Capital Services Pvt Ltd, Coimbatore

Finance

Mr.MathanaGopal, CFO, Alstom Transport Finance

Mr. Niranjan P, CEO, Solids & Models Engineering Pvt Ltd, Coimbatore Finance

Mr.Ravi K, Chief Financial Officer, Roots Group of Companies, Coimbatore Finance

Ganesh PM, CMO, Pricol Limited Marketing

Magudapathy KP, VP, Mondelez India Foods Pvt Ltd, Cadbury India Limited, Coimbatore Marketing

Anuj Prakash, Regional Manager- Customer Development, Colgate-Palmolive (India) Limited

Marketing

Dr. Nithyanandan Devaraaj, President & Director, Bradken, Coimbatore Operations

Mr. John Edwin, President, TAFE, Chennai Operations

Mr.Srikanth N, Managing Director, Accudyne Industries, Chennai Operations

Mr. Ramesh Vaidya , Chief Operating Officer, Coimbatore Operations

Baburaj Nair, CHRO Kasturi & Sons Ltd (The Hindu Group of Publications) Chennai HR

Soundararajan V, GM-Learning & Development, Elgi Equipment, Coimbatore HR

Dr. B.Balasubramanian, DGM- Learning & Development, Redington (India ) Ltd HR

Naseer Khan, People Practice Leader, Coimbatore HR

Manjunathan.M, Manager Operations, VWR Analytics

Ganeshan J, MD, Indoshell Cast, Coimbatore Entrepreneurship

Karthikheyan G, TiE, Coimbatore Entrepreneurship

Industry Connects


Managerial Skills for Marketers for Redington IndiaCenter for HR organized the Management Development Program on Managerial Skills for Marketers for Redington India Ltd. The Management Development program aimed at improving the Behavioural skills of 26 middle level managers of the Marketing team across Tamil Nadu, Kerala, Karnataka and Andhra. The MDP sessions focused on increasing the understanding of the Individual Self, Improving the art of listening, Internet etiquettes, Workplace attitude, Critical thinking and Body language.

Consultancy Performance Budgeting System for Bakgiyam IndustriesA consulting assignment with M/s.Bakgiyam Engineering (P) Limited was taken up on Designing & Developing a Performance Budgeting System - Bakgiyam Industries from January 2017- March 2018. The deliverables of the consultancy assignment required designing, developing and installing a Microsoft excel-based financial budgeting system covering areas of Sales, Manufacturing, Expenses, Assets and Cash Flow. This consultancy assignment was led by Dr. Senthil Kumar A

Bespoke Finishing Program in Sales management for ITCSales Training (STR) for ITC Employees was proposed for 3 months and started in March, 2018. Field study, Value added sessions and intensive reviews were conducted weekly. Intensive review for the training process was conducted every week by faculty coordinator with the support of ITC Managers and Fortnightly review was conducted by ITC training champions to review the learning’s of STRs. This consultancy assignment was led by Prof G K Suresh

Management Development/ Training Programs KCT Business School has regularly conducted Management Development Programs for MNC’s and start-up’s in Coimbatore, impacting managers for future jobs within organizations. MDP’s prepare, educate, inform and refine managers so that they are more effective in their organization. These programs contribute to the ongoing success of the managers and ultimately the organization.

Lean awareness programsEntrepreneurship Development and Innovation Institute (EDII), Chennai along with KCT conducted Lean Awareness Programs in Coimbatore & Trichy. 2 Lean awareness programs were conducted for 15 industries in Coimbatore and Trichy clusters.


Next Orbit-Strategic Planning Workshop for Khanna Paper, GurgaonA two-day strategy planning workshop titled Next Orbit was organized for the Leadership team of Khanna Paper Mills Ltd, New Delhi at Gurgaon. The workshop enabled the 23 top management team members to assess the current state of business, ideate and finalize the goals for a 3- 5 year period. They also identified strategies /Key imperatives for attainment of the goals. Mr.Rahul Khanna, Chairman & MD and Mr.KT Prasad Sr. Consultant were the core team from Khanna papers who led the workshop along with the team members of KCT. BS. This consultancy assignment was led by Prof G K Suresh.

Digital Marketing and Preparation of Financial Statement forAmog FoodsA consultancy to a start-up company based at Salem was carried out by Center of Marketing and Center of Finance. Amog Foods, registered at Salem is into food business since 2017 and is operating in city of Coimbatore. It makes ready-made mix, ready to eat savouries, pickles, healthy snacks and juice items and distributes to retail shops and consumers. Ms. V.Rajeswari, Proprietrix of Amog Foods approached KCT Business School for support on “Digital Marketing and Preparation of Financial Statement” from August 2018 – January 2019. The consultants developed a cost sheet, trial balance and balance sheet for the firm and launched a business page in Facebook to develop the business. A suitable content was developed for the entire merchandise of Amog Foods with Digital photos. This consultancy assignment was led byDr. Poongodi B.

Branding and Promotion of Kovai Kora Cotton-Department of Handlooms and Textile, Tamil NaduKCT Business School and Department of Fashion Technology, bagged a consultancy on Branding & Promotion of Kovai Kora Cotton Apparels from The Assistant Director, Department of Handlooms and Textiles, State Government of Tamil Nadu. Both of the Principal Investigators will lend their expertise and support the Department of Handlooms and Textiles in promoting the Kovai Kora Cotton Sarees through logo designing and organizing promotion campaigns. Department of Handloom and Textiles, Government of Tamil Nadu Jointly with Department of Fashion Technology, KCT and KCT Business School organized an inter-institution Brand Logo Design Contest for Kovai Kora Cotton Saree. Around 114 teams consisting of 228 members registered for the contest. The event was sponsored by State Department of Handlooms & Textiles. Out of the 200 registrations around 150 students from KCT and other colleges from Tamil Nadu participated in the event. This consultancy assignment was led by Dr. Poongodi B.


PeopleKCT.BS has a diverse cadre of faculty: teachers-scholars comprising of our core team and adjunct faculty from the industry. Faculty perform a myriad of duties which aims at holistically supporting the students in academic success, career and professional development and mentoring to achieve common goals. Collaboration across centre’s and beyond the classroom is encouraged & rewarded to support professional development and high performance.

Core FacultyThe core Faculty of KCT Business School are specialized in different areas of management with rich experience in both Academia and Industry.

Average Faculty Experience = 20.8 Yrs.Average Faculty Industry Experience = 10.7 Yrs. Average Faculty Academic Experience = 14.6 Yrs.

Dr. V.R.NedunchezhianProfessor & Head of DepartmentSpecialisation-Finance & [email protected]

A.LathaAssistant Professor Specialisation-Marketing, Data Analysis, & [email protected]

Dr.Mohanamani PAssistant ProfessorSpecialisation-Finance & [email protected]

Dr.Mary Cherian Professor [email protected]

Dr.Swaminathan S Professor & Head Corporate RelationsSpecialisation-Finance & Strategy [email protected]

Susana DAssistant ProfessorSpecialisation-Finance & Accounting [email protected]

Dr.V.KaarthiekheyanAssociate Professor Specialisation-Marketing [email protected]

Dr. S.SangeethaAssociate Professor Specialisation-Finance & [email protected]

Dr. B Poongodi Assistant Professor Specialisation-Marketing, Data Analysis, & [email protected]


Dr.Nalini PAssistant Professor Specialisation-Marketing & Economics [email protected]

Dr. M Kirupa PriyadarsiniAssociate Professor Specialisation-Human Resources & Data [email protected]

M. DeepaAssistant Professor Specialisation-Human Resources [email protected]

Dr. V. KannanProfessor Specialisation-Operations [email protected]

V. Saravana PrasadLead - Corporate RelationsSpecialisation-ProfessionalDevelopment & [email protected]

Dr.V. ShripriaProfessorSpecialisation-Entrepreneurship &Human [email protected]

Dr. R.VinayagasundaramAssociate ProfessorSpecialisation-Operations [email protected]

Sanjiv SrinivasanAssistant Professor Specialisation-ProfessionalDevelopment & [email protected]

Lakshmi SubbramaniAssistant Professor Specialization-Human [email protected]

Sandeep FrankAssistant Professor [email protected]

A.DhakshinamoorthyAssistant ProfessorHead [email protected]

Dr.S.JaisankarAssociate ProfessorSpecialisation-Operations &Data [email protected]

Adjunct FacultyTo enlarge and deepen the learning process at KCT Business School we invite professionals and experts from the industry and academia for sustained knowledge creation and dissemination. There is active engagement of industry professionals to enhance the learning experience for students. The adjunct faculty who visited us during 2018-2019 enhanced the teaching - learning process for students in their respective domain. Twelve adjunct faculty from the industry taught full courses in the II, III & IV semesters and 52 guest faculty from the industry interacted with the students on specific topics from the curriculum. 833 hours of classroom lectures/ discussions were taught by industry professionals, which constitute almost 90% of the total classroom hours.


Academic ConnectsKnowledge dissemination has always been the primary focus of the teaching fraternity, and to expand collaborations, faculty of KCT.BS shared their expertise with other academic Institutions on 29 occasions. Two faculty are University nominee for Board of Studies nominated by Anna University & Bharathiar University. Faculty has been the subject expert and developed the syllabi & curriculum for Rural Management for Mahatma Gandhi National Council for Rural Education (MGNCRE), Hyderabad. Expertise was shared at selection process, panel discussions, doctoral committee members and conference chairs at, PSGR Krishnammal College for Women, Great Lakes Institute of Management, Chennai, Kendriya Vidyalaya, Avinashilingam University, Sakthi Institute of Information and Management studies, Pollachi and GRG School of Management Studies. Guest faculty, examiners and judges at Anna University, Periyar University, PSGR Krishnammal School, TIPS Global Institute, Sri Ramakrishna College of Arts and Science, Coimbatore, Vivekanandha College of Arts and Sciences for Women, Namakkal, Erode Sengunthar Engineering College, Erode, Dhanalakshmi Srinivasan College of Engineering, Periyar Institute of Management Studies (PRIMS), Salem and SardarVallabhbhai Patel International School for Textile and Management.

Name Designation Course Facilitated

Jagan S Consultant Digital Analytics

Thangaraj PartnerM/s Aashirvad financial services

Securities Operations & Risk Management

Gowtham D Entrepreneur, Authorized partner Zerodha Wealth Management

Brighton Anbu Asst. ProfessorKarunya University Negotiating Skills

Shoban KR Trainer. NLP master Practioner Negotiating Skills

Jeganathan P Chief Executive, Energy biz Event management company Sponsorship & Event Management

P.Jagatheesan Secretary & correspondent LRG vidyalaya, Legal Aspects of HR

Dr.Raveendran GeneralManager, Sakthi Finance E CRM

Anish Charted Accountant Entrepreneurial Finance

Cynthia Frank Trainer Professional Development I

Lakshmanan K ManagerCanara Bank Accounting for Banking

Faculty ExcellenceICBM - School of Business Excellence and Academy of Management Professionals, Hyderabad conferred “Best Researcher in Rural Marketing” on Dr.B.Poongodi, Assistant Professor (II), for her research contributions and promotion of rural products.


KCT recognized teachers for their services rendered in the realms in of teaching, subject expertise, research and collaboration on Teachers Day. The following KCT Business School faculty received recognitions • Engal Aasan Award - Based on Student Voting – Prof. GK Suresh• Award of Merit for Institution Building – Dr.Nalini P• Award of Merit for Research – Dr.Kirupa Priyadarsini M

The quality of faculty decides the quality of students. Ample opportunities are provided for faculty to pursue research and also to participate in seminars, workshops, conferences, etc., which helps them to update their research and pedagogical skills. Faculty have participated in Leadership Development Programs, Seminars, Conferences & Summits. Faculty have successfully completed online courses offered by Coursera , Ed ex & NPTEL.

Several evaluative measures are formulated for continuous faculty evaluation and feedback, including Faculty Annual Review, student evaluations and periodic reviews related to tenure and promotion. Each centre presented the targets achieved, against the goal set in the academic year 2017-18 during the Annual Planning Meet which sets the pace for the academic year 2018-19.


Students KCT.BS student enrollment is a means to an end, we empower our students to thrive for higher level of education by imbibing passion, perseverance and a positive attitude within and beyond the classroom. Students are encouraged to think and work independently both for their personal achievement and extracurricular activities. Out of the approved intake of 180 seats, 179 students enrolled in batch 2018-20. Students were oriented to the KCT.BS way of life in FLIP 2018 they were initiated in to the management program with the foundation course, which help them sail through the program.

Student Profile 2018-20

The Admission window

Diversity in place of Stay

Diversity in UG Education

Work Experience

Gender Diversity

MQ-59%(107) GQ-41%(73)Male-55%(99) Female-45%(81)

Hostel-34%(62)Home-56%(101) Off-Campus-9%(17)

Work Experience-22%

Commerce-19% Arts-7%Science-17%Engineering57%

The total applications/expression of Interest received was 2446, a 59% increase from 2017. Students were selected based on their performance in the institute selection process (Statement of Purpose, Group Discussion & Personal Interview) with a MAT score of 450 and above. 179 seats were filled through management & single window counseling.


Support for EntrepreneurshipThe Centre for Entrepreneurship & Enterprise Development(CEED) to promote entrepreneurship amongst the students, had organized Entalk, a talk program with entrepreneurs, Students participated in a workshop on Design Thinking conducted by Design Squiggle, Chennai, they visited DABD to know about agri business ventures, opportunities in existing agri business and business incubation facilities for startup companies for students interested in agri business. Entrepreneur Immersion Program encouraged students to do internship in family businesses and preparation of the Business Plan during the major project, 10 projects were completed. 15 students joined family business.

Student Centered ActivitiesRecharge 2018The Recharge program aims to reinstate the career opportunities and plan for the placement of the final year students. The mentors met students individually along with their parents and reiterated on the industry expectations and the placement guidelines of KCT. BS.

FLIP’18The Freshers’ Learning Immersion Program is a welcome program for the new batch of students of the MBA Program where the seniors welcome the fresher’s into the family of KCT. BS and brief them about its culture, values and vision. August 13, 2018 150 students along with their parents began with initiating the mentorship with the students of the new batch and seniors. The event was organized by the Students Association senior batch. Various activities were conducted during the event, which helped the fresher to socialise with their peers.

Student Association 2018Student Association is an integral part of KCT.BS campus life: they represent students and provide services which enhance campus life. When students become involved in non-academic interests at KCT.BS they develop a network of friends besides broadening their outlook to life. The SA work towards making an impact on all the stakeholders of KCT.BS through the students. The vision of the Student Association is to build a vibrant student community to broaden their horizons, reach their full potential, and change the world around them. The main objective of SA is to enhance the engagement of the students in the KCT Business School activities and develop their managerial and entrepreneurial skills for holistic development. Promote active interaction between the staff and students by supporting their various initiatives. Build partnerships and alliances with the industry professionals. Foster lifelong relationship and friendship with alumni for mutual benefits. Associate with the parents and disseminate information about all the events taking place on the campus and provide outreach opportunities that contribute to student learning and benefit the local and campus communities.

The members of the Student Association of 2018 was (elected) by inviting applications to the various post. Prospective members were interviewed by a panel of senior association members, Alumni and faculty. The elected members were formally inducted into their roles and best performed their roles during their period of service SA Valediction was organized for the SA Team of 2018 on April 9, 2019.

The Honours TrackFor the more ambitious students of KCT.BS we offer an interesting Program which challenges the students to show their best. Purpose of Honours Program is to give opportunities to a select group of talented and motivated students to advance their knowledge and competencies in Management education at KCT Business School. The second edition of Honours Track was offered to High Flyers of Batch 2018- 20 based on several criteria’s based on academic & extra and intra curricular participation. The Honors track committee conducted the interview on April 1, 2019 for the aspirants. These students will have opportunity to engage in consulting assignments, publish papers, co-partner with faculty in conducting MDP/ FDPs, travel for conferences, workshops, engage in special assignments of KCT.BS, be members of Board of Studies and many more… giving a chance to motivated students to take on something challenging.

Havin R

PearlinShilpha V

Arvind K

Niveda K

Neha SSandeepBalaji V G

KaviArasu

Sriram Anax

Ramkumar

Sangavi L

HariShankaran

Keerthana VVignesh D

MathuBharathi E

Nandhini

HONOURSTRACK


Student membership in Professional SocietiesKCT Business School is an institutional member in (CMA) Coimbatore Management Association. CMA is affiliated to All India Management Association, New Delhi, one of the oldest management associations in the country, established in 1954 in Coimbatore. The primary objective is to promote excellence in professional management. 97 students were registered individual members of CMA during 2018-2019

Sujit AS I MBA (Batch 2018-20) won gold in the Shotput and Discus Throw in the Anna University 11th Zonal Championship

Gokul K, 17MBA044 and Praveen Kumar R, (Batch 2017-19), won the III Prize in Madurai Agri Business Incubation Fund’s - Agribusiness Plan Competition at Agricultural College and Research Institute, Madurai

Sharmilaa S and Saranya S, supported by Vignesh D and SriramAnax SA (Batch 2018-20) won the best paper presentation in the National Level Management Research Contest “Connaissance 2019” at Christ University.

Vignesh D, SriramAnax SA, Sharmilaa S and Saranya S– team TharavuAnalytica (Batch 2018-20) were finalist in Smart India Hackathon

Sivaranjani S and Poojitha KR (Batch 2018-20) won the III Prize in the Marketing event of Prabandhaz’19 organized by TNAU, Coimbatore

Anand B, Keerthana V and Sharanya M. (Batch 2018-20) won the best paper presentation at a National Conference on “Rethinking Commerce and Management in Digital Era” at St. Claret College, Bangalore.

Yugam 2019The student association of KCT Business School organized and conducted five management events as part of Yugam 2019. Two workshops and three management games were organized and conducted by the students, where about 350 students from various colleges participated.

Student Participation KCT. BS culture encourages students to participate in extracurricular activities (Sports, Management events, Community work and Research) as these activities have positive educational outcomes. These activities influence students to learn the self-concept of ability and essential life skills. They provide an opportunity to explore their interest and create a broader perspective, and provide a platform for social & professional networking. A few highlights …

Research transforms many student lives. The experience is an actualization of dreams, a “professionalizing” experience, and an opportunity to be an active contributor to the production of scientific knowledge. KCT. BS encourages students to publish research papers in peer reviewed, blind reviewed, refereed journals. Students have published 30 papers in journals under the guidance of faculty.


Student ForumsThe BS forum activities bridges the gap between theory & practice enabling personalized learning. These activities increase the engagement level of the students and accelerates learning, providing an opportunity for creativity, reflection and prepares them for the real world.

MG Scholarships The Annual Mahatma Gandhi Merit Scholarship Award worth Rs. 6.0 lacs was handed over to Sixty students from KCT Business School (30 students from Batch 2017-19 & 30 students from 2018-20) on March 23, 2019. The Mahatma Gandhi Merit Scholarship Award was instituted by, Dr.N.Mahalingam, Founder Chairman of Sakthi Group to empower students in pursuing higher education.

The meritorious Prof Subbu & Maragatham Subbu Gold Medal was awarded to Krishna Rubigha K of Batch 2016 -18.

The Best Project Award was awarded to Vinoth Kumar U of Batch 2016 -18.

Stock SimulationIn a simulated mode students of batch 2018-20 learnt the nuances of corporate accounting from journal entries to reading balance sheets & annual reports.

Sales & Promotion PlanningThe students were given instructions and motivated to do marketing plan for a given set of products and to devise promotion strategies for specific products.

Source & FindStudents were exposed to sourcing & budgeting which are among the core concepts of human resource. Students were given job description and were told to source potential candidates and also to frame budgeting criteria for the same.

5s & Beer GameForum enabled the students to bring out the creativity in them and also work together as a team in order to achieve goals more effectively. They also learnt the basics of Lean Manufacturing and 5 S. The purpose of the Beer Game was to experience systemic effects and to introduce the need for supply chain and network management.

Mix & Match The forum provided opportunities to create new & innovative ideas and to develop a product into business. The aim of the forum was to develop critical thinking, team building and a basic business plan.

FINANCE FORUM

MARKETING FORUM

HR FORUM

OPERATION FORUM

ENTREPRENEURSHIPFORUM

The forum was a JAM Session, where students posted queries and extempore was organized to develop the critical thinking and communication skills of the students

ANALYTICS FORUM

KCT is an institutional member in Coimbatore Productivity Council; CPC is a nonprofit autonomous body, established in 1958 to promote productivity culture in Coimbatore, Tamil Nadu. It is a registered society under the societies Registration Act and affiliated to National Productivity Council, New Delhi. 19 members were registered individual members of CPS during 2018-2019.

KCT Business School is an institutional member in Quality Circle Forum of India. QCFI is recognized as the institution representing The Quality Circle Movement in India and has represented the country in several international forums. 1 student is individual member of QCFI.


Student LeaguesKCT. BS improves student quality of life through league activities, supporting our pursuit of excellence. The cultural, sports, talent & knowledge hive league activities enhances student self-belief, and enables students to work autonomously. Student enjoy the learning relationship with others and feel competent to achieve their personal objectives and develop social and cultural tolerance.

The Student Association had organized various sports and cultural events to imbibe a spirit of leadership and a sense of giving back to society. Members of the Cultural League organized and celebrated Rhythm’18 an ice breaking platform for the fresher’s. T-Hive (Talent Hive) a Talent Hunt was organized to recognize and tap the potential of the I MBA students. Members of the K-Hive (Knowledge Hive) conducted sessions on Business Industry trends. Various sporting competitions were organized by the Sports League for the students and faculty, like Volley Ball, Football& Throw Ball.

Career Development

StudentProfiling

Placement Training

Pre-Placement Training

• Profiling• Pre-Assessment

Test

• BIT• Aptitude• GD• Interviews

• Industry/Company Profile

• Technical Brushup

The Professional Development Course trained and assessed the students of batch 2017-19 for 180 hours on Aptitude, Group Discussion, Extempore and effective handling of Interviews and ended with a Placement Competency Assessment. A Career Readiness Program with eminent industry panelist & Alumni was organized to give the students real time training on handling interviews. Systematic Assessment Test on the necessary pre-requisites for successfully clearing an interview was conducted for batch 2017-19. The Mentoring Program was reinforced to guide & educate the mentees to find & develop rewarding careers and contribute to the greater good…


30

20

24

3020

16

40

GDPI Assessment

Aptitude Self awareness & Developemnt

Presentation Career Readiness

Company Specific Training

30

20

24

3020

16

40

GDPI Assessment

Aptitude Self awareness & Developemnt

Presentation Career Readiness

Company Specific Training

Career Guidance Batch 2017-19KCT Business School organized an orientation program on choosing specialization group for the I MBA students of Batch 2018-20. The Program - Navigation through specialization- aimed at creating awareness about different specialization options offered by KCT Business School highlighting various facets of each specialization group in terms of its contents, additional certification courses, career opportunities and courses. KCT. BS has a unique strategy of offering specialization group from II semester, thus giving more time for students to absorb knowledge related to their thrust area.

Placements(Class of 2017-2019) Placement season commenced from September 2018 and all the support activities were carried out by the Placement Committee. The student committee was headed by Deva Sendura Pandian who coordinated the activities.

12

25

24

15

10

10

GD

Assessment

Aptitude

Self awareness & Developemnt

Presentation

Profiling

12

25

24

15

10

10

GD

Assessment

Aptitude

Self awareness & Developemnt

Presentation

Profiling

Systematic Assessment Test on the necessary pre-requisites for successfully clearing an interview was conducted for batch 2018-20. As part of the Professional Development Course the students of batch 2018-20 underwent 96 hours on Aptitude, Group Discussion and Extempore

2018-2019

Percentage Placed

No of Recruiting Companies

Average Salary / year(Rs. Lakhs)

Highest Salary

88% 66 4.37 14 lakhs(Int)

15

1010 12

25

24

16

40 3020

2430

20


46

19

RECRUITERS - ON/OFF CAMPUS

On Campus Off Campus

81

59

Gender Wise Placement

Male Female

Marketing 30

Finance [46

HR[17

Operations [31

Analytics 16

Students placed specialization wise 2019

Marketing Finance HR Operations Analytics

0 2 4 6 8 10 12 14 16

BSFI

FMCG

IT & ITES

Consultancy/Services

Education and Training

Chemical and Pharma

Manufacturing

Retail and Sports

Others

INDUSTRY SPLITUP

Major Recruiters

Students’ Exit SurveyStudent Exit survey for 2017-19 batch was conducted.The Overall Experience at KCT.BS was rated on a 4 point scale.Highly Satisfied (4) | Generally Satisfied (3) | Generally dissatisfied (2) | Highly dissatisfied (1)

Overall Experience at KCT.BS 2019

Overall Satisfaction during your study period at KCT.BS 3.33

Level of intellectual excitement on campus 3.20

Overall quality of instruction 3.23

Opportunities to participate in extracurricular activities 3.20

Opportunities for personal growth and development 3.34

Internal assessment system 3.21

End semester assessment system 3.26

Career guidance given by placement cell 3.05

Placement training 3.03

Number of recruitment companies that visited KCT.BS 2.92

Support given by Placement cell for internships 2.91

Industry Spread


Graduation Batch 2017 & 2018The graduation ceremony of students of MBA Batch 2017 was held on July 15, 2018 and Batch 2019 graduated on April 28, 2019 at RamanandhaAdigalar Auditorium, Kumaraguru College of Technology, Coimbatore. 340 students of Class 2017 &2018 received their MBA Degrees.


Immersion Program at HELP University, Malaysia

Twenty-nine students of Batch 2018-20 from KCT Business School attended an Immersion Program at HELP University, Malaysia

from December 8-23, 2018. The program included management related study courses, visits to industries and cultural programs.

Students visited the Royal Selangor - Pewter Manufacturers as a part of the Immersion Program. Prof. Dr. Marco Tieman

conducted a session on Supply Chain Management. Dr. Leo Yusuf Salazar handled a session on Intercultural Business Skills.

Dr. Khairuddin Othman Dean, Faculty of Communication addressed the students on Media Audience Analytics. The students

completed the Immersion Program at Help University, Malaysia with a Graduation Ceremony.

Global Connects


Name & Designation Batch Activity /PurposeKabilan Chakravarthy, Senior Human Resource Manager and Business Consultant, Greeno Tech Solutions Pvt Ltd. Coimbatore 2009-2011 Alumni Talk

Hari Vimalesh, Senior Sales Engineer, Elgi Equipment 2014-2016 Resource person- GL

Adheena Mohammed, Colgate Palmolive Ltd 2015-2017 Company Specific Talk

Suganya, KPMG 2014-2016

Mock PI

Raj Kumar, SS-Financial Analysts 2014-2016

Aravind. M.S, Decathlon-Operations 2015-2017

Vignesh, VWR 2015-2017

Shabarikanth, CTS-HR 2013-2015

Hema Priya, Amazon 2016-2018 Alumni Talk @SIIMS

Rani Kumarasamy, Key Accounts Executive, Hindustan Coca Cola Beverages Pvt Ltd,

2016-2018 Resource person- GL

Rajesh, Senior Executive-Marketing, Havells India Pvt Ltd. 2013-2015 Resource person- GL

Gowtham Prasath.R, Entrepreneur, Founder of Papcileco 2015-2017 Alumni Talk

Selvakumar, Entrepreneur, Founder of Muhurtham Wedding Planner 2014-2016 Alumni Talk

Srinivasan.R, Founder, Knowledge Academy 2013-2015 Member of BoS

Hari Vimalesh, Senior Sales Engineer, Elgi Equipment 2014 -2016 SIP- Project Guidance

Agnel Sujin 2015-2017 SIP- Project Guidance

Alumni ConnectsAbout thirty alumni from batches 2006 to 2014 were present for the KCT Business School Alumni Reunion. The importance of continuous education and reskilling to face the challenges posed by disruptive technology changes to stay relevant was reiterated. Shri.Shankar Vanavarayar, Joint Correspondent KCT addressed the gathering and appreciated enthusiasm of the alumni present, the merits of alumni and value network was extolled. Faculty alumni were also present to reminisce on the memories of yesteryear’s. The motley group shared their experiences & memories of their days in KCT.BS.


OutreachStudents of II MBA (Batch 2017-19) KCT Business School completed their Social Immersion Project, SIP 2019 as part of their course. 180 students of 30 teams connected with 18 NGO’s and worked on 15 different types of projects benefitting 3305 beneficiaries in villages around Coimbatore city.

SIP opens student to a wealth of networking opportunities, allowing them to build new relationships within their community as they contribute, students can meet new people, work with new organizations, and strengthen their ties to the community. Social Immersion project was carried out during the IV semester (Feb - Mar 2019). The students were asked to choose a location within 30km radius from Coimbatore city, where they want to serve the community which is in need of a communal solution. Students were divided into teams of 6 members. Each team was associated with an NGO in their relevant area and a faculty guide was allocated to each team for ensuring the success of the project. The NGO partners for Social Immersion Project 2019 were Immayam Welfare Association, G 18 charitable trust, UUU foundation, Ver Organization, Chinnavedampatti Lake Restoration Association, Rotary Club of Coimbatore, COODU Organization, Care T, Sigaram Foundation, Aram Foundation, Ashiwariam Social Welfare, EnaindhaKarangal, No Food Waste, Universal Peace foundation, Vidhai NGO, MalarumJeevan, Tinkle Sevaa for girls, Rammasamy Chinnammal Trust.

Project carried out by different teams include Solid waste segregation, Women empowerment through skill development, Preparation and promotion of organic fertilizers , Say no to plastic, Water restoration in lakes, Making seed balls and awareness creation about green environment, Promotion of biodegradable bags, Cloth bag manufacturing, Plantation of sapling for greener environment, Training the villagers on kitchen garden, Organic farming, Food donation campaign and identifying NGO requiring food, Road safety awareness, To provide better environment by vaccinating street dogs and cats against rabies diseases, Setting up of vegetable garden, Awareness and opening up of Government schemes to the public bases on UN themes - Sustainable Development Goals.

Voice of our stakeholders Dinesh V - Batch 2017-19It was really a great time at KCT. BS. The Career Guidance Centre Placements was an excellent gate pass into the challenging corporate world; it played a crucial role in me getting a probationary job role in ITC. Overall the training and insights given by our placement cell was beyond our expectations. Thanks for the support and wishing the BS placement team to reach new heights in the coming years.

Aarthy Pasupathy- Batch 2017-19My life at KCTBS was enriched by the constant guidance that has been provided with efficient training. I have been nourished with plethora of knowledge by dynamic faculties and immense fun with my energetic peers. KCT. BS provided us a platform to build our character by enhancing our leadership and negotiation skills through various forum activities and events.

Vignesh S- Batch 2017-19KCT Business School provided us a great platform for learning and enriching our knowledge. Our faculty put in immense effort to guide us in theoretical, practical, aptitude and technical skills which helps us in our placement drives. Our career guidance centre encouraged us at every step which was the stepping stone for sealing my career at two reputed companies (Flipkart&Abuissa Holdings).

Bala Krishnan V.K- Batch 2017-19This place is the reason for who I am today; I am an experimenter more than a PG graduate. I always believed that environment is the key to success, when you’re not surrounded by the right people your goal will be delayed 50%, so that's how crucial KCT.BS is for me and my milestones, this is the place where I understood myself, I learnt some life lessons. We at KCT. BS experienced the touch of elegance and enlightenment from its ecosystem and the staffs who power the ecosystem themselves.

Do you want to learn through Exams or Experience?

www.kctbs.ac.inVisit us +91 422 266 1455 / 99 4441 3232 Coimbatore, Tamilnadu

2 yearsFull Time Program

Constituent Department of Kumaraguru College of Technology

Approved by AICTE, Autonomous and Affiliated to Anna University

Accredited by the National Board of Accreditation

NBA

Accredited by

NAAC with “A” Grade

77 NIRF

Ranking

MBA

www.linkedin.com/company/kct-business-school/ fb.com/KCT.BS

180

33

17.1

Batch Size

Faculty

Industry Mentors

Average Years of Faculty Experience

21

150 Acre Campus

278

06

08

12

150 Industry Collaborations Specializations

Value Added Certifications

Types of Learning Methods

Hours of Placement Support

Selection through MAT

Kumaraguru CampusCoimbatore - 641 049

Tel +91 422 266 1455 | 99 4441 3232Visit us www.kctbs.ac.inLike us on fb.com/KCT.BS Follow us on instagram.com/kct.bs

Academic Annual Report - KCT Business School

Documents

Transcript of Academic Annual Report - KCT Business School