A magical Lopez Memorial Museum tour

August 2006

A magical LopezMemorial Museum tourWHAT does a man do who has a deep lovefor the land of his birth and a passion fortravel, fine art and books? He can amassmore finds, grow his collection and be ad-mired among his countrymen as an art col-lector of note.Or, as in the case of industrialist and

Lopez Group founder Eugenio Lopez Sr.,he can champion visual literacy and na-tionalist scholarship by establishing a mu-seum where scholars, students and ordi-nary Filipinos can get up close and person-

al with treasures from their artistic, liter-ary and historical heritage.Indeed, the tycoon’s collection, even by

1960 standards, was impressive. Book-hunting forays abroad and the guidance offellow collectors I.P. Soliongco (leadingManila Chronicle columnist) and AlfonsoOngpin (a descendant of artist DamianDomingo) in rounding out his art collec-tion resulted in scores of Rizal memorabil-ia, the single largest collection of Lunasand Hidalgos of any individual or institu-

tion, and dozens of first-edition books andmanuscripts, periodicals and maps.The Lopez Memorial Museum was

opened on February 13, 1960. Housed inits own building beside the Lopez home onLancaster St., Pasay, the museum’s firstvisitors included President Carlos Garciaand his wife, Cardinal Rufino Santos andClaro M. Recto; the Lopez family was alsoout in full force, with the Lopez sons join-ing their parents in presenting the collec-

Turn to page 6Lopezes in Jaro...p.8

Lahat ay puwedengmagingentrepreneur

...p.10

Rina receives PublicService award...p.9

Eugenio Lopez-GK Village turnover

2 LOPEZLINK August 2006

Napocor rate hike in Luzon smallerCONTRARY to reports, thepower-rate increase in the Lu-zon grid would be less thanone peso, the Energy Regula-tory Commission (ERC) saidafter approving the NationalPower Corp.’s (Napocor) pe-tition for an adjustment in itsgeneration charge.

ERC chairman RodolfoAlbano said there were mis-

calculations on the reportedincrease since the approvedrates were merely added tothe previous ones.

Under the correct com-putation, the new genera-tion rate adjustment mecha-nism (Gram) and incremen-tal currency exchange rateadjustment (ICERA) willbe added to Napocor’s av-

erage generation or basicgeneration rate of P3.8966and to its franchise andbenefits to host communi-ties charge in order to getthe power firm’s total effec-tive rates.

The ERC said the in-crease in the Luzon gridwould thus amount to onlyP0.3797 per kilowatt-hour.

The ac tua l ad jus tmentwould include Napocor’sdeferred accounting adjust-ment for generation costthrough the Gram and theforeign-exchange cost un-der the ICERA.

Napocor’s Gram wouldstand at P0.4170 a kilowatt-hour after the additionalgeneration cost amounting

to P0.0110 a kilowatt-houris added to its existingGram of about P0.4060.The firm’s ICERA in Lu-zon would be P0.3687 akilowatt-hour, which willbe added to its previousICERA of P0.2032.

Gram is a pass-on rev-enue-neutral charge allowedby the ERC so Napocor can

recover from the end-con-sumer the costs incurred inp roduc ing e lec t r i c i t y.ICERA, on the other hand,represents the recoveriesthat Napocor must make formoney it advanced to defraythe cost of foreign currencyadjustments resulting fromfluctuations in the exchangerate.

Meralco ‘fuses’ withgov’t for cleanup projectMERALCO, together withtelecommunication carriersand cable TV opera tors ,signed a joint implementationp l a n w i t h t h e Na t i o n a lTelecommunications Com-mission and the MetropolitanManila Development Author-ity (MMDA) for the polewires clearing operation pro-ject.

The project involves clear-ing or removing unused ordead wires and sagging cables

within a 44-kilometer route,to be jointly carried out byMeralco, BayanTel, Philip-pine Long Distance Tele-phone Company, Smar t ,Globe, Eastern Telecommuni-cations Philippines Inc., Des-tiny, SkyCable and other ca-ble TV operators.

President and COO JesusFrancisco signed the imple-mentation agreement on be-half of Meralco, with MM-DA chairman Bayani Fer-

nando, NTC commissionerRonald Solis, and representa-tives from the firms involvedalso present.

The project, which waslaunched on July 17 alongNAIA Road near the corner ofSampaguita St. and AirportRoad, is part of the govern-ment’s “Investors CorridorUpgrade Project” to improveroads accessed by foreign in-vestors and visitors. (MaiteBueno)

FPHC, Benpres joincorporate governance studyBy Carla Paras-Sison

LISTED firms First PhilippineHoldings Corporation andBenpres Holdings Corporationwere part of the latest corpo-rate governance study con-ducted by the Institute of Cor-porate Directors (ICD), a non-profit organization promotingcorporate governance reformand professional corporate di-rectorship in the country.

FPHC improved its aggre-gate score from last year toreach the top 10 from 19thplace last year. It was rated 2ndamong listed holding compa-nies and moved up to the firstquartile overall compared to its2005 place in the second quar-tile. Benpres, which was ratedfor the first time this year,landed in the second quartileand ranked 6th among listedholding companies.

Using the Corporate Gov-ernance Scorecard, the study

considered five major con-cerns of corporate governancein listed companies: the rightsof shareholders, equitabletreatment of shareholders, therole of stakeholders in corpo-rate governance, disclosureand transparency, and boardresponsibility. Independentraters used Form 17-A andother submissions to the Se-curities and Exchange Com-mission, the company’s annu-al report, and the corporatewebsite as sources of infor-mation.

In a presentation to LopezGroup executives, ICD exec-utive director Jonathan JuanMoreno said that while corpo-rate governance has a cost, italso presents a sustainabilityproposi t ion because “in-vestors pay a premium forproperly governed corpora-tions.” He added that ratersgraded the companies accord-ing to their perception of the

information or lack of it,rather than the actual situationor practice of the companies.

Moreno cited a 2002 McK-insey study that put this pre-mium for proper governanceat 22% for Philippine corpo-rations and 30% for Thailandcompanies. He suggested theinclusion of board committeereports in the annual report toincrease the perception oftransparency and accountabil-ity for listed companies.

The top five corporate gov-ernance scores among listedcompanies were garnered bythe Philippine Long DistanceTelephone Company, China-bank, Ayala Land, PetronCorporation and Globe Tele-com. Among government-owned and controlled corpo-rations, the DevelopmentBank of the Ph i l ipp inestopped the corporate gover-nance study with an aggregaterating of 80.62%.

Rosy outlook for SkyCable, HomeCENTRAL CATV, owner of the Sky-Cable and Home Cable, is expectingprofitability in the last quarter of 2006,from a net cash deficit of P50 millionin January 2005.

“We have seen some improvements inour financial performance. Subscribers areup by 5% on a net basis and EBITDA[earnings before interest, taxes, depreciationand amortization] is up 130% from P80million in June last year to P188 million inJune 2006,” a SkyCable official said.

The company has about 450,000subscribers and with two-thirds of theManila market as its subscriber base,posted its highest EBITDA of P507.2million in 2005.

“If the trend continues, we hope toachieve profitability by the fourthquarter of this year,” the official said.

Central CATV focused on improv-ing the fundamentals of the business in2005, with the goal of posting positiveincome this year.

SkyCable, for example, reduced itsmonthly operating expenses by nearly25% in 2005 by renegotiating program-ming contracts to more sustainable levelsand streamlining operational expenses.

The company focused on qualitysubscribers that resulted in improvedcash flow with monthly collectionsgrowing by as much as 20% in 2005.

To generate higher average revenuesper unit and achieve full profitability in2007, SkyCable invested in digital sig-nal encryption to reduce signal theft,test-launched its prepaid cable TV ser-vice and introduced the premium-tiercable TV service SkyCable Platinum.

First Balfour to build Parañaque card-making complexFirst Balfour has been awarded the contract to design and build DZ Card Philippines’s mod-ern 2,300-sq. m. card-making facility near the Ninoy Aquino International Airport inParañaque City. DZ Card is a full-service plastic cards manufacturer with group headquar-ters based in Thailand. The modern facility will enable the company to manufacture the plas-tic cards in the Philippines instead of importing these from Thailand. Photo shows (l-r) ReyVillar and Anthony Fernandez, First Balfour vice president and general manager, respective-ly, with DZ Card Philippines’s Matthias Boehm, Arman Trinidad Jr. and Dennis Matala dur-ing the groundbreaking rites to jumpstart the construction of the facility. First Balfour isslated to complete the project by January 2007.

3LOPEZLINK August 2006

Champion of developmentManila North Tollways Corporation president Jose de Jesus(left) receives an Order of Merit award from Bong Lacson,chairman of the Society of Pampanga Columnists (SPC), for“actualizing a gateway to Central and North Luzon throughthe world-class, newly rehabilitated North Luzon Express-way.” De Jesus was also cited for his initiatives to savePampanga and the rest of the region and Metro Manilafrom the ravages of the Mount Pinatubo eruption during histerm as Public Works secretary from 1990 to 1993. The SPCis composed of Pampanga’s most respected columnists, no-tably Dic Pascual and Ding Cervantes of the PhilippineStar, Fred Roxas of Manila Bulletin, Tonette Orejas of thePhilippine Daily Inquirer and local journalists Ashley Man-abat, Arnel San Pedro and Noel Tulabut. (Kit Ventura)

A BayanTel SPAN launch to remember

Nene Tamayo (seated) and the Orange andLemons band members at the BayanTel TaclobanCenter during the launch of BayanTel SPAN inTacloban City.

BayanTel billboard is talk of the townBayanTel is proud of the satisfac-tion guarantee that it offers to itscustomers. It is, in fact, the onlytelecoms company in the countrypresently bannering such a guaran-

t e e f o r t h e s e r v i c e t h a t i tbrings—even at the cost of return-ing the customer’s money back ifhe or she is not satisfied with thecompany’s service.

Recently, BayanTel translatedthe idea of its satisfaction guaran-tee into a billboard along Edsa,near the MRT’s Guadalupe station.Simple in execution and imagery

but strong in message, thebillboard features an attrac-tive woman who appears tohave been satisfied withBayanTel’s guaranteed ser-vice.

As soon as the billboardappeared, the BayanTelbillboard became a topconversation topic of manywho have seen it. Not only

did they see and notice it, but theyalso certainly remembered it verywell.

In a sense, the billboard has beensuccessful in making BayanTel’smessage of guaranteed satisfactionstand out in a busy location wheremessages compete with each otherall the time and are easily ignoredand forgotten. Indeed, putting outthe new BayanTel billboard ad is abold move on the part of the compa-ny—as bold as its decision to offerguaranteed satisfaction its cus-tomers, or their money back. (DimpyJazmines)

SkyCable gives away mobile phones, plasma TVs

Power Plant crowd gets an eyeful in AEI exhibitMallers try to make out imagesin the artworks (left); JamesLagman, O.D. does apreliminary interview duringthe free vision check andconsultation (below)

IN preparation for the biglaunch of SPAN in TaclobanCi ty in Eas t e rn Vi sayas ,BayanTel made localized ver-sions of its SPAN advertise-ment and announced its pres-ence through mobile barkersand streamers.

A group of attractive youngg i r l s , t he “SPAN Gi r l s , ”manned “SPAN Zones” in cell-phone shops, computer storesand cable TV offices. They in-troduced SPAN to walk-inclients and visited fast foodchains, restaurants and otherbusiness establishments to

showcase the product and con-duct on-the-spot demos.

At the same time, BayanTelsales executives went around thedifferent barangays and subdivi-sions accompanied by SPANvans with lively barkers. Withinthe BayanCenter, there was astriking display cabinet filledwith SPANmerchandise materi-als to entice walk-in customers.

After a long and victoriousmotorcade with “Pinoy BigBrother” Big Winner NeneTamayo, the Orange and Lemonsband and the SPAN Girls,BayanTel employees showed

that they still had enough energyfor the Big Night.

Over 5,000 people came towitness BayanTel SPAN’slaunch that night. The theme ofthe concert was “Ang Laki ngBahay ni Kuya,” which kickedoff with a 3D animated videopresentation and a giant SPANtarpaulin, accompanied bybreathtaking fireworks and bal-loons. Everyone was highly im-pressed, and BayanTel SPANhad its share of applause. Truly,BayanTel SPAN has arrived inEastern Visayas and is here tostay. (Analou Jundos)

First Gen notinterested inMasinloc plantCONTRARY to criticisms leveled by Economic PlanningSecretary Romulo Neri that the vested interests of First Genand Meralco caused the failure of the Masinloc privatization,First Gen vice chairman and CEO Peter Garrucho categori-cally stated that First Gen has absolutely no interest in biddingfor the Masinloc power plant.

First Gen has participated actively and in good faith in thePower Sector Assets and Liabilities Management (PSALM)privatization process. First Gen also has invested millions inpreparing for bids and conducting due diligence in the interestof participating in the PSALM bidding processes. “Ratherthan criticizing First Gen, we should be credited for our rolein helping PSALM’s bid processes succeed,” Garrucho said.

In the case of Masinloc, were it not for the First Gen par-ticipation, the bid would have been a failure. The US$14Mcollected from the winning bidder of Masinloc represents thelargest proceeds collected by government from all its powerprivatization efforts in three years and this would not havebeen possible without the legitimizing bid of First Gen.

Garrucho pointed out that First Gen bid below the reserveor minimum price of government and therefore it does notstand to gain from a failed bidding of Masinloc. As a bidderthat did not meet the reserve price, First Gen is not automat-ically in line to win the Masinloc plant at its bid price.

In addition, First Gen believes that its bid price must allowit to offer cost-competitive power to the end consumer. FirstGen’s bid price reflected the market risks associated with amerchant or non-contracted power plant.

Garrucho added that First Gen believes that the way for-ward for the industry is to uphold and implement the Epira lawthat stipulates that utilities enter into Transition Supply Con-tracts (TSC) with the National Power Corp. prior to being bidout. In fact, under Epira, TSCs were meant to underpin the pri-vatization of PSALM’s assets in order to encourage more bid-ders and maximize privatization proceeds. Implementing theEpira law in line with its original intent will result in a vitalbalance being struck between maximizing the proceeds of pri-vatization and minimizing power costs to the end consumer.

In fact, First Gen applauds the Php 3.60/kWh offer madeby Secretary Rafael Lotilla to Meralco at the time of the TSCnegotiations since this would have resulted in the cheapestelectricity rates to the end consumer.

To dispel any and all further notions that First Gen remainsan interested party in Masinloc, First Gen categorically statedthat it has absolutely no intentions, now or in the future, totake part in the privatization of the Masinloc power plant.

SKYCABLE has been providingits loyal subscribers powerhouseprogramming with SkyCable Sil-ver and Gold. It further revolution-izes cable TV entertainment withSkyCable Platinum, special digitalpackages that consist of more than20 never-before-seen channels.

The Metro Pack offers themost number of choices for enter-tainment, news, and documen-

taries: four Discovery Channels(Real Time, Travel and Living,Home Health and Science), twomovie channels (MGM and Turn-er Classic Movies), and two kidschannels (Playhouse DisneyChannel and Boomerang). It alsocarries Fox News, Star Plus, WineTV, CNN Headline News, A1,Channel V, Fashion TV and CN-BC, plus an excellent mix of in-

ternational channels. The HBOPak, on the other hand, completesyour movie channel collectionwith HBO Hits, HBO Signatureand HBO Family.

The best thing about subscribingto SkyCable is that you could enjoyall these amazing channels on yourown plasma TV! Subscribe to Sky-Cable until August 31, 2006 andwinone of 200 Sony Ericsson mobile

phones (K310I). Subscribe to Goldor Platinum and stand a chance towin one of two plasma TVs!

Joining the promo is simple. Allqualified subscribers will be as-signed an electronic raffle ticket.Platinum subscribers and thosewho pay in advance will get moreraffle tickets for more chances ofwinning. So subscribe now! Call631-0000. (Arlene Torres)

OPTICAL illusion is defined as a type of illu-sion characterized by visually perceived imagesthat are deceptive or misleading. But Asian EyeInstitute’s two-day, one-of-a-kind exhibit cumlecture series at the Power Plant Mall in Rock-well was far from an illusion.

Dubbed “The Art of Vision,” AEI treatedfamilies, barkadas, singles, sweethearts, andyoung and old to a weekend of fun, learning andfree vision screening. Those who took part inthe optical illusion challenge even had a chanceto win free Lasik and cataract surgeries! Theworks of optical illusion artists were displayedat the event, prompting children and adults toline up to test their eyes and perceptual systemfor a chance to win a prize.

Meanwhile, after having their visionscreened, those experiencing eye problems lis-tened to the short lectures of AEI specialists. Dr.Harvey Uy discussed in t raocu la r l ens(IOLs)/cataract and age-related macular degen-eration, Dr. Bobby Ang talked about Lasik, Dr.

Amadeo Veloso explained diabetic retinopathyand IOLs/cataract; and Dr. Edgar Leuenbergerenlightened visitors about glaucoma.

“The Art of Vision” was sponsored by PowerPlant Mall, Novartis Ophthalmics, Alcon Labora-tories and Citi Garden Hotel. (Frances Bumanlag)


HR COUNCIL

Gabi ng Parangal ‘06in pictures

CONGRATULATIONS to the 2006 service awardees fromLopez Inc., Eugenio Lopez Foundation Inc., First Philip-pine Holdings Corporation and Benpres Holdings Corpora-tion!

The awarding ceremony was led by Lopez Group chairmanOscar M. Lopez at the Rockwell Tent on June 30, 2006. Theguests were Dulce, Liza Macuja-Elizalde and Ballet Manila andThe Flintstones. (Jacqueline Sarte)

The ‘Gabi ng Parangal’ 2006 honorees (clockwise from top left): Twenty-year service awardee and Lopez Group chair OscarM. Lopez (OML) with FPHC president & COO Elpidio Ibañez and vice chairman Augusto Almeda-Lopez; OML (center) withLopez Inc. awardees Anacleto Banaag Jr. (35 years), Diana Ybera (five years), Marson Gaguis and Marifi Hernandez (10years), and Evelyn Baluyut and Celina Victoria (20 years); FPHC’s 15-year awardees Ma. Natividad Laxamana, Raul Macatan-gay, Milagros Fadri, Nelson Torio and Antonio Galvez with OML and Ibañez; Guest performers Dulce and Lisa Macuja withBallet Manila; Benpres’s 10-year awardees Geraldine Sabayle, Lucy Torres, Emilia Constantino and Mario Bactol with Benprespresident & COO Angel S. Ong and OML; and 20-year awardees Leonides Garde and Nicolas Cruz of FPHC.

The Lopez Group’s IiP journeyBy Pinky Diokno

FOUR of the five Lopez Group compa-nies that were chosen to be recipients ofan Investors in People (IiP) grant are nowwaiting for official confirmation ofrecognition from the IiP Quality Center.

Asian Eye Institute was first to be as-sessed on July 10 and 11, followed byFirst Philippine Industrial Corp. (FPIC)on July 12 and 13, Philippine ElectricCorp. (Philec) on July 17 and 18, andMeralco Management and LeadershipDevelopment Center (MMLDC) on July

19. The fifth company, First Electro Dy-namics Corp. (Fedcor), is scheduled toundergo assessment this August.

As of this writing, initial feedbackfrom the assessors indicates that FPICand Philec are certain to get certifica-tion.

The IiP grant, which translates to atleast P500,000 per grantee, was extendedby the United Kingdom-based Investorsin People to 10 Philippine small andmedium enterprises (SMEs) through thePersonnel Management Association ofthe Philippines. To date, 50,000 compa-

nies have achieved IiP recognition, withthree Philippine firms, all branches ofmultinationals, now IiP-certified.

According to the internal advisers whohelped the companies prepare for assessment,employees are more aware of their role inachieving their firm’s corporate objectives,while managers have a clearer understandingof what they need to do to lead their people.

It is expected that as the five companiesembrace the IiP standard as a way of life, theywill reap the benefits that other IiP-certifiedcompanies have experienced and that is, pri-marily, raising their bottom line.

PR CHALLENGE

What’s in a wikiBy Jennifer Casipit

JUST as I’ve begun to master the art ofemailing and surfing, here come other“social media” to complicate my life.Wikis? Blogs? Podcasts?

Good thing the Public Relations So-ciety of the Philippines organized a lec-ture on the topic as part of its profession-al development seminar series. “Wikis,Blogs, Podcasts and All That Jazz” washeld in ABS-CBN’s ELJ Communica-tions Center on July 10, 2006.

There was a time when news storieswere announced through tri-media andpeople listened and absorbed every-thing. Now, they don’t just listen; theytalk back. As Meralco’s Ritzi Ronquillopointed out, it is now the audience thatcontrols the media, not the other wayaround. The operative word is “interac-tive.” There is nonstop development ofideas because people can text, email orcall from their cellphones.Keep it snazzy

A blog allows you to reach not onlyyour network but also practically any-one who is surfing the Net. If a personstumbles upon your blog and finds it in-

teresting, he will keep checking it out, solong as you keep it updated, snazzy andeasy to use. The more comments youget, the more “hits” you have, the morepower you have to get advertisers.Working wiki

A wiki is a type of website that canbe corrected by anyone who is allowedaccess. In other words, a wiki is like anassembly line—you post an idea and letothers add to or correct it as they seefit.

In audio communication, there’spodcasting, which is basically creatingyour own radio show. All you need is astory and the gear to record it, such as aportable disk player and recorder, a goodmicrophone, and headphones. You canpublish your audio file on the Internetusing special software.Utilize their value

While these forms of technology arerelatively new, they are gaining popular-ity, and it would be in the PR person’sbest interest to utilize their value. Be-sides, in a couple of years, wikis, pod-casts and blogs may become obsolete, soit’s best to keep ourselves open tochanges in technology.

(or a blog and a podcast)?

Lopez Grouphosts 2-timeBaldridgewinner Spong

Management turnaround expert Dr.David Spong will be in Manila tohold interactive sessions with keyexecutives of the Lopez Group onAugust 1-3, 2006.

Lopez Group chair Oscar M.Lopez (OML) met Dr. Spong, theo n l y t w o - t i m e w i n n e r o f t h eBaldridge National Quality Awardfor two different organizations in

two sectors, during a Baldridge con-ference in the United States and in-vited him to come to Manila.

OML, an advocate of perfor-mance excellence, has been encour-aging Lopez companies to adopt theBaldridge framework. To this end,he established annual performancea w a r d s s y s t e m s , t h e L o p e zAchievement Award to reward

teams and projects, and the OscarM. Lopez Award for companies.

OML said the Lopez Group canlearn from Dr. Spong’s experiencein Boeing. He noted that the UK na-tive “turned Boeing from an organi-zation beset with technical prob-lems, cost overruns and late deliver-ies into a much-improved companyable to deliver the world’s most ad-

vanced airlifter on time and withinbudget, and to…win the BaldridgeAward in 1988.”

Dr. Spong holdss a master’s degreein engineering and a doctorate of sci-ence in engineering. He chaired theboard of overseers of the BaldridgeAward, and is a member of the board ofdirectors of the Baldridge Foundation.(Rene Mayol)

ESH

Dr. David Spong

Networking baang cocktail party?MAY mga taong mahilig sa cocktail par-ties, yung mga tinatawag na “networkers.”Sila yung mga dumadalo sa party, tiniting-nan isa-isa ang mga bisita at lumalapit samga ito sabay abot ng kanilang businesscards at mangalap ng leads na makakaan-gat sa kanila. Ang networkers ang isa samga rason kung bakit tila may phobia angibang tao sa cocktail parties.

Minsan, may makikilala kang tao saganitong mga pagtitipon na magigingkatrabaho mo o di kaya’y magiging per-sonal friend mo.

Kung matagal ka nang nagtatrabaho,siguradong alam mo na ang etiquette namakakatulong upang magkaroon ka ngganitong klase ng relationship.

Ang “friendly sel l .” Ano angkadalasang reaksiyon mo sa mga ads nanakikita mo? Alam mong naka-pokusang mga ito sa sarili nila. Maingay. In-aasahan mo ring sasabihin nila sa iyoang gusto nilang marinig mo, imbes nayung mga bagay na interesante sa iyo.Karamihan sa mga ads ay parang bisitasa cocktail party na may masamangugali. Hindi sila papasa sa cocktail-partytest.

Iyan ang dahilan kung bakit karami-han sa ads ay masasabing nag-a-under-perform. Gusto ng advertisers na magka-

roon ng relationship sa prospects nilapero ang kabaligtaran ay kadalasan hindinag-a-apply. At kung mapilit ka, mas la-long hindi magiging maganda ang pag-tanggap sa iyo. Tulad sa cocktail party,kailangan mo lang magustuhan ka ngtao, hindi yung ma-overwhelm sila saiyo.

“Plays well with others.” Isipin angiyong paboritong magasin. Ano angpinagkaiba ng editorial features at ng ad-vertising? Ang editorial features ay sin-ulat para sa mambabasa; layunin nilangmag-inform, aliwin at pasayahin angmambabasa. Ano ang mangyayari kungang iyong ads ay naka-focus sa pag-pasaya, pag-educate at aliwin ang mam-babasa?

P a n t a y a n a n g l e v e l n g i y o n gprospects. Dapat may eye contact, kum-baga. Ipakita sa kanila na naiintindihanmo sila at alam mo ang pinagdadaanannila. Bigyan sila ng bagay na mapapak-inabangan nila. Huwag sumigaw (saprint, ang paggamit ng exclamationpoint ay parang pagsigaw na rin). I-con-sider ang kanilang needs, wants at de-sires, at ang context kung paano sila ma-e-expose sa iyong ad. Gawing rewardand iyong ad, hindi parusa, at tingnanmo kung ano’ng mangyayari.


‘Aalog-alog’: Saturdays, after‘XXX’

Follow John Prats,Jayson Gainza andZanjoe Marudo’s hi-la r ious misadven-tures in Japan in ABS-CBN’s newest sitcom,“Aalog-alog.”

Witness how these cute boys try everything justto lead better lives. But what if their respective fatesdo not allow them to enjoy life’s treasures yet? Willthey give up or will they keep on trying?

“Pinoy Big Brother” Big Winner Keanna Reevesjoins the “Aalog-alog” cast as the owner of the place-ment agency that sent John, Jayson and Zanjoe toJapan. “PBB” teens Kim Chiu and Gerald Andersonprovide the show’s kilig moments, while Ya Changplays a Japanese diplomat.

Watch “Aalog-alog” on ABS-CBN Channel 2 everySaturday, after “XXX.”

‘Grey’s Anatomy’: Thursdays, 9p.m. on Studio 23

“ G r e y ’ sA n a t o my ”centers onthe fictionalS e a t t l eGrace Hos-pital and ag r o u p o famb i t i ou ssurgical in-terns fight-i n g t h e i rw a ythrough oneof America’smost com-petitive resi-dency pro-grams.

MeredithGrey (EllenP o m p e o )w a n t s t osucceed inthe hospital

and the city where her mother became a legend insurgical circles; there’s ultra-competitive ChristinaYang (Academy Award nominee Sandra Oh); formermodel Izzie Stevens (Katharine Heigl); George O’Mal-ley (T.R. Knight), who has a major thing for Meredith;and arrogant Alex Karev (Justin Chambers). Directlyin charge of the interns is Dr. Miranda Bailey (Chan-dra Wilson), nicknamed “The Nazi.” There’s Dr. Derek“Dr. McDreamy” Shepherd (Patrick Dempsey), a su-perstar surgeon and recent Seattle Grace acquisi-tion; he is also Dr. Bailey’s boss. Dr. Preston Burke(Isaiah Washington) is Seattle Grace’s surgical starbefore Dr. Shepherd came to town.

The real appeal of “Grey’s,” say its ever-growing cir-cle of fans, lies in the connections between the char-acters, as the show balances medical stories withsoap opera touches. Breeding serious drama, bubblycamaraderie and female empowerment has becomethe golden ticket for “Grey’s” and show creator Shon-da Rimes, previously best known for writing the Brit-ney Spears movie “Crossroads.” (A. Mosura)

Couch PotatoTreats

The cast of Studio 23’s ‘Grey’s Anatomy’(l-r): Isaiah Washington, Chandra Wilson,Sandra Oh, James Pickens Jr., KatharineHeigl, Ellen Pompeo, Justin Chambers,T.R. Knight and Patrick Dempsey.

ANC teams up with journ giantsto become ‘hub of RP news’IMAGINE a synergy of break-ing news replete with view-points of newsmakers, expertanalysts and commentators cut-ting across all sectors. This iswhat ANC delivers with its re-launching on July 10, 2006.

The only 24-hour news chan-nel in the Philippines, ANCjoined forces with BusinessMirror, BusinessWorld, Philip-pine Star and Newsbreak, withother partnerships being forged.According to Maria Ressa, headof ABS-CBN’s News and Cur-rent Affairs Group, this pioneer-

ing partnership will make ANC“the ‘hub’ of Philippine news.”

Combining the expertise, re-source persons and journalistsof giant names in print journal-ism and ABS-CBN, everythingabout the ever-changing state ofthings in the Philippines willconverge on ANC, supplement-ed with analysis, interviews,and world news.

A power lineup of new an-chors and programs work sideby side this latest breakthrough.On “K,” Korina Sanchez goesbehind the headlines; political

rivals Chiz Escudero and MikeDefensor head-butt in “SquareOff”; Manolo Quezon makes is-sues more accessible usingblogs, the Internet and text mes-saging on “The Explainer”; and“Probe” head Cheche Lazarogoes onboard via “Media Fo-cus,” where she brings her gold-mine of insights to analyzePhilippine media’s landscape.

They join ANC’s existingmulti-awarded roster of journal-ists, among them Dong Puno,Ces Oreña Drilon and RickyCarandang.

Now on its 10th year, thenewly fortified ANC will, in-deed, deliver an in-depth look atour increasingly borderlessworld and the Philippines’s placein it. (Amy Mosura)

‘Pacman’ bucks shakystart to keep WBC belt

MANNY “Pacman” Pac-quiao once again had hiskababayan up on theirfeet as he retained hisWorld Boxing Councilinternational super feath-erweight bel t a t the

Araneta Coliseum on July2. Fighting mano a mano,

Pacman defeated Mexico’s box-ing bet Oscar “Chololo” Larios byway of a unanimous decision, thejudges scoring 117-110, 118-108and 120-106 in favor of Pacquiao.

It was a scary start for Pac-man as he had a taste of Larios’s

powerful right jabs in Round 3.But he quickly recovered, whichresulted in a bloody cut on Lar-ios’s left eye. By the fourthround, Manny not only returnedhis opponent’s punches but con-nected more on his target. Histrademark left hand was tough onLarios but everyone was sur-prised that his right hand also de-livered hard punches. Though hehad told the press that he’d havethe Mexican by the sixth round,Larios proved to be a toughercontender than Erik Morales andthey finished all 12 rounds. Man-

ny was able to make Larios godown on his knees in the 7th and12th rounds.

Larios was a gentleman andthanked not only Pacquiao butalso the Filipinos for giving hima chance to fight. Manny in turnthanked the Filipinos all over theworld for their prayers and sup-port. Even President GloriaMacapagal Arroyo praised thePeople’s Champ, saying that shehoped Pacman’s victory wouldserve as an inspiration for theFilipinos to strive harder for theirdreams.

7 cited as ‘images of hope’ in Gawad Geny Lopez Jr.SEVEN Gawad Geny LopezJ r . B a y a n i n g P i l i p i n oawardees—Dr. Felipe Tolenti-no, Juanita Arguel, AisahMinukon, Allan Sarte, theDoroteo family, EutequiaCaber and Soledad Katy—gottheir much-deserved momentin the spotlight, highlightinghow the Filipino’s resilience,creativity and moving self-lessness can change a nation.

ABS-CBN heads GabbyLopez, Charo Santos-Concio,Cory Vidanes and Ugat Foun-dation’s Fr. Nilo Tanalegahanded out the awards againstthe star-studded backdrop pro-vided by Sharon Cuneta, Bitu-in Escalante, Rivermaya,Bianca Gonzalez and otherABS-CBN stars.

Launched in 1995, theG a w a d G e n y L o p e z J r .

Bayaning Pilipino Awardsrecognize ordinary Filipinoswho, in spite of their difficul-ties, emerged as exemplaryimages of hope for so many

people.The screening process, in-

cluding the initial promotionsup to the post-production,could take at least a year and a

half. But there’s never a dearthof unsung heroes year afteryear. In 2000, its name wasaptly bylined as the GawadGeny Lopez Jr. after Eugenio“Geny” Lopez Jr., who hadpassed away then but whoselegacy of simplicity and hero-ism still lives on in the heartsof many people.

The Gawad Geny Lopez Jr.Bayaning Pilipino Award con-tinues to search nationwidefor these noble ones under thefollowing categories: Individ-ual, Family, Teacher, Institu-tion and Youth. It also reachesout to individuals in other parsof the globe, such as the Mid-dle East, Asia-Pacific and theUnited States. And the pro-ject, proven by this year’sawardees, has not failed. (RioJorolan)

ABS-CBN stars paid tribute to the 2006 Gawad Geny Lopez Jr.Bayaning Pilipino awardees (above)


tion—then worth an estimated P2 mil-lion—to the public.

In 1986, the museum was movedfrom its three-sided, four-story homedesigned by National Artist for Archi-tecture Juan Nakpil to protect the col-lection from the combined harmful ef-fects of Manila Bay’s salty air and thefrequent flooding in the area.

Today, in its present home at theground floor of the Benpres Building inOrtigas, the Lopez Museum is therepository for some 19,000 Filipinianatitles, almost 600 works by Filipinomasters and national artists, antiquecartographic maps, memorabilia of na-tional hero Jose Rizal, artifacts from theCalatagan burial sites, and in-housescholarly publications. The EugenioLopez Foundation was established in1968 to support the museum—current-ly headed byMercedes Lopez Vargas asdirector—and ensure that it, as well asthe founder’s other causes and philan-thropic projects, would continue toserve the general public.

According to its vision-missionstatement, the museum “endeavors tocreate stimulating learning encounterswith aspects of Philippine material andnonmaterial heritage by opening up itscollections both to visitors and muse-um staff. By continually enriching itsholdings and enabling its staff comple-ment, the museum hopes to instillamong its stakeholders a sharp senseof inquiry, and personal and collectivestewardship that leads to engaged re-sponses to past and present Philippinesocial contexts.”

When LopezLink drops by the mu-seum one Friday, consultants RickyFrancisco and Mary Ann Pernia are onhand to give a special tour and impartinteresting tidbits about the workingsof the institution. A quick check of theguest book in the lobby told of visitsfrom students from all over MetroManila (a University Belt student sur-named Manansala exulted: “Nanditololo ko!” [My grandfather is here!] andLuzon, as well as a smattering of for-eign tourists and balikbayan.

The silence proved misleading as themuseum was actually a beehive of ac-tivity. Off the lobby was a small roomwhere the consultants and museum staff

fielded phone calls and entertainedqueries from visitors. Here, longtimeemployee Fanny San Pedro explainstha t the museum’s four depar t-ments—Administration, Library, Col-lect ion Management and VisualArt—work together to ensure that thisresearchers’ and writers’ favorite meetsits quality objectives. Attendance hasbeen rising steadily for the past years—not bad for a museum that has tocompete against a slew of malls.

After making a quick round of thecurrent exhibits, we go into the librarywhere a small group of women wasconcentrating on a pile of old newspa-pers, part of the museum’s ongoingconservation-restoration projects whichinvolves digitizing and archiving.

According to Francisco, the muse-um started microfilming its library asearly as 1998 to allow researchers toaccess data without handling the booksthemselves. The complete process in-cludes digitization, conservation-restoration, then microfilming. Fran-cisco approaches a stand holding acopy of 1903’s Harper’s Weekly,which is so immaculate one could bemisled into thinking it was publishedlast week or is a product of computerwizardry. Closer inspection reveals it

to be an actual early 20th century edi-tion of the magazine.

He explains the restoration process:“After deacidifying the pages, it isstrengthened with tissue paper paramaging flexible ulit, tapos mina-mount namin para hindi na kailanganhawakan diretso, pero puwede tignanpa rin. We have a program for Harp-er’s Weekly, tapos we restore a mini-mum of two books a year—approxi-mately—yung maninipis muna be-cause it’s a very delicate and tediousprocess.” One page of a 200-page ma-terial could require three to four weeksto preserve.

The original copies are stored but, ifabsolutely necessary, are available forstudy “as an artifact.” To this end, themuseum has signed a memorandum ofagreement with ABS-CBN to storetheir master copies in the latter’s filmarchives, whose 8 degrees Celsius-temperature assures that the trove willlast for more than 400 years.

By 2010, with the microfilming pro-cess finished, the library material willhopefully be “accessible to the world”through the Internet, even as re-searchers can come to the library andpay a fee to have the material theyneed downloaded on a CD.

While other privatehave facilities to retard aMuseum prides itself omeasures in exerting allserve its collection withconditioning, dehumidftoring of light and temptions twice a day. Recendedicated conservationlab. The Roberto M. Lotion Laboratory is nameing’s late youngest son,“enabled the purchase oforatory equipment…thmuseum to facilitate morentific conservation anal

The lab, which was sto conserve and restoMemorial Museum ararchival collections,chemist-professor Maifour full-time staff witharea of specialization—conservation of the paipers or photos, documeing or microfilming—consultant and an artist

For now, the museumefforts and resourcestion—preventive consusing Mylar and low uling to protect books an

Feb. 13, 1960Don Eugenio Lopez Sr. founded the LopezMemorial Museum in honor of his parents,Benito Lopez and Presentacion Hofileña

P2 millionIn 1960, the estimated worth of Don Eñ-ing’s personal collection of rare Filipinianabooks, manuscripts, maps, archeological ar-tifacts and fine arts that became accessibleto scholars and students through the mu-seum

539Estimated number of artworks housed inthe museum’s art galleries, including worksby 19th century Filipino masters Juan Lunaand Felix Resurrection Hidalgo, and 20thcentury National Artists such as FernandoAmorsolo, Botong Francisco, Vicente Man-ansala, HR Ocampo, Cesar Legaspi and Ar-turo Luz

90The museum’s Rizaliana in the form of let-ters written by Jose Rizal to his mother andsisters. Other Rizal memorabilia include thenational hero’s billfold and brushes, hisflute, note cards and personal papers fromDapitan, Hong Kong and Europe

19,000Number of Filipiniana titles, which includerare Philippine imprints dating from theearly 17th century, the oldest being aunique copy of the Beramin-Lopez “Doctri-na” in Ilocano (Manila, 1620). There are alsoworks by printers Tomas Pinpin, NicolasCruz Bagay, Laureano Atlas and Juan Cor-rea. The earliest book in the library is thethird edition (Rome, 1524) of “De MoluccisInsulis” by Maximilianus Transylvanus,which has the first printed account of Mag-ellan’s voyage to the Philippines

1998As its contribution to the commemorationof the Philippine centennial, the EugenioLopez Foundation published “Hidalgo andthe Generation of 1872” by Alfredo Roces.Through the years the museum has pub-lished Filipiniana material intended forscholars and the general public, amongthem “The Philippine Insurrection Againstthe US” edited by Renato Constantino,“Juan Luna: The Filipino as Painter” by San-tiago A. Pilar and “Fernando Zobel” by Rod.Paras-Perez

2,524Number of museum visitors in 2005

2003The Lopez Memorial Museum becomes thefirst and only Philippine museum to beISO-certified.

From themuseumarchives

A MAGICAL LOPEZ...from page 1

teamHelping keep the Lopez Memorial Museum a dy-namic and relevant institution that offers arange of educational and cultural opportunitiesis a team of four consultants with a wide rangeof expertise.

Prof. Maita ReyesChemist Conservatorfor Museum, Libraryand Archival Objects

Prof. Reyes, apracticing chemistconservator who spe-cializes in the con-servation of paper,paintings, stone ob-jects, and in environ-mental control inmuseums, has hun-

dreds of conservation projects under herbelt, including works by foreign and local

artists, prints, stamps and rare books. Inaddition to her duties at the museum, Prof.Reyes teaches a course on conservationand restoration at the University of SantoTomas Graduate School, gives lectures andspeeches before such institutions as theNational Museum, the National Commis-sion for Culture and the Arts, the Philip-pine Library Association, and the Societyof Filipino Archivists; does photography;and sculpts and paints.

She is also the founding president ofthe Philippine Association for ScientificConservation of Cultural Property Inc.(Pascon).

The entrance to the library; Talvie Darnayla, Gerry Marquez and Rod Enano at work in the conservation lab; Marquez works on a coMemorial Museum staff: Ricky Francisco, Fanny San Pedro, Joy Victoria, Eileen Ramirez, Mary Ann Pernia, Ma. Fe Marpa, muse

Meet the


e museums doaging, the Lopezon its stringentl efforts to pre-h its 24-hour airfiers and moni-perature condi-ntly, it set up an and researchopez Conserva-ed for Don Eñ-whose bequestf important lab-hat enabled there thorough sci-lyses.”set up primarilyore the Lopezrt, library andis headed by

ita Reyes, plush his or her own—whether it isintings and pa-entation, fram-

—and a chemistconsultant.

m is focusing itson conserva-

servation (e.g.,ltraviolet light-nd other printed

material), or restorative or curative,where a book is taken out of its casingand deacidified page by page; and dig-itization to make the library collectionaccessible to 21st century researchers.

The museum works with youngartists such as Datu Arellano andMaria Taniguchi, who have donatedworks that were inspired by LopezMuseum exhibits.

In collaboration with ABS-CBNMedia Asset Group, the museum isfusing visual art with film in the ongo-ing exhibit “Babble, Bauble: TweakingFemme.” Also, this is the first timethat the library’s collection of rare 19thcentury novenas have been out in theexhibit “Impress.”

“The museum is very well rounded,the collection of the museum is one ofthe best... For me it’s really the best inthe Philippines na open to the public,”Francisco adds.

Vargas points out that the museumis trying to reach out to a wider audi-ence. She says: “While the museum isknown to a lot of researchers andscholars, we want students to enjoy theLopez Museum as a place of visualstimulation and learning. Our goal isultimately for Filipinos to take pride inour rich cultural legacy.”

changing world. A majorstrength of the library is how itserves its clientele of scholarsand researchers. This strengthis something Vargas wants tobu i l d u pon and c a p t u r ethrough the transfer of knowl-edge to other staffers in orderto provide continuity in thequality of service provided.

The museum is currentlybuilding the Roberto M. LopezConservation Laboratory, dedi-cated to researching methods toprotect and conserve rare booksand artwork. It is making aname in conservation work asother institutions and collectorsrequest museum assistance forsuch service. It is also in theprocess of d ig i t i z ing a l larchival material to make themmore accessible to scholars andresearchers, possibly evenbringing it online in the future.No unused neurons

Aside from her work in themuseum that draws on her

creative side, Vargas contin-ues to head ABS-CBN Logis-tics, drawing largely on heranalytical side, and also withthe HR Council that puts tothe fore her people skills. Giv-en these multiple assignments,Vargas can very well claim tofully using both hemispheresof her brain and in a certainsense, having no unused neu-rons. Still , she has foundmuch to be happy about withher foray into museum man-agement.

Vargas encourages every-one to visit the museum andenjoy its offerings. “There isso much to learn from it and Iconstant ly discover that .Some people think of muse-ums as dusty places of staticartifact. But that’s not true atall. It’s a place for learning,for a deeper appreciation ofour rich cultural heritage. It’ssomething we can take pridein,” she says.

EXECUTIVE FEATURE

sscchhoollaarrllyy mmiissssiioonn

CCeeddiiee VVaarrggaass

eration and to a wider audi-ence,” she says.

The museum has beenchanging its exhibits more of-ten in a bid to enhance learningfrom its deep archival re-sources and its varied art col-lection. This in turn helps fulfillthe museum’s mission to pro-vide “scholarship and learningin a wide range of educationaland cultural opportunities.”Maximizing talents

Vargas spearheaded themuseum’s drive to obtain ISOcertification for museum andlibrary management in 2003.She also used her administra-tive skills to provide focus forjob assignments, encouragingstaff members to specializeand continuously learn.

“Over the years, museumstaff have developed technicalskills and accumulated knowl-edge especially in conservationwork. But their talents werenot maximized because theywere doing so many things inaddition to what they actuallydo best. By defining their workand allowing them to focus,several of the staff are now in-vited to lecture in other institu-tions,” Vargas says proudly.Roberto M. Lopez Conser-vation Laboratory

Library staffers have alsogone to conferences and con-ventions to upgrade skills,benchmark best practices,

and learn emerging tech-nologies that could

help the museuma d a p t t o a

By Carla Paras-Sison

WHEN Cedie Vargas was ap-pointed to head the LopezMemorial Museum as directorin 2002, she felt overwhelmedby the heavy responsibility of“stewarding such an impor-tant cultural legacy.”

The Lopez Museum is hostto 600 years of Philippine artsand letters with its collection ofrare books, maps, manuscripts,15th century excavated ware,extensive Rizaliana, and prob-ably the widest Filipiniana li-brary under private profession-al management.More engaging, more in-teractive

Today, Vargas is morecomfortable with her role. “Ifeel a sense of fulfillment inthe work that I do here. I be-lieve my personal contribu-tion has been in trying tomake learning in the museummore engaging, more interac-tive, and more appealing to ayoungerg e n-

uupphhoollddssEileen Legaspi-Ramirez

Curatorial ConsultantLegaspi-Ramirez,

a granddaughter ofartist Cesar Legaspi,is currently workingtoward M.A. in arthistory from the Uni-versity of the Philip-pines-Diliman, whereshe also earned abachelor’s degree incommunication in

1990. In addition to her visual design re-sponsibilities, she conducts field surveys,

research and networking for the museum,coordinates with the other consultants toformulate exhibition frameworks for li-brary the gallery exhibitions, undertakesnegotiations with lenders and artists, andlends technical assistance in refining themuseum’s acquisition and collection poli-cies.

Cris ReyesPhoto ArchivesConsultant

Reyes, an avidstudent of Philip-pine history andculture for decadesnow, has been in-volved in variousbook and exhibitprojects as re-searcher. She de-

scribes herself as currently “pursuing a ca-reer in archival work with a passion.”

Ricky FranciscoCollections Manage-ment

Francisco, whoholds an AB SocialScience degree fromAteneo de Manila,has worked in muse-um documentationand collections man-agement for a total offive years. His expe-

rience in training, preventive and restora-tive conservation, and exhibition layoutand curation allowed him to work his way

from doing the inventory of the Ayala Mu-seum collection to being a consultant tothe Lopez Memorial Museum. He has alsobeen involved in other museum-relatedprojects, such as the Joseph Estrada Muse-um, the San Pablo City Museum and theCoconut Industry Heritage Trail in Lagunaand Quezon.

Francisco dreams of being instrumentalin the creation of standards in museumdocumentation for museums in Manilaand, on his own, has been working withmuseum workers and private collectors tomake this a reality.

onservation project; a portion of the "Babble, Bauble" exhibit; the Lopezeum director Cedie Vargas and Mercy Servida

Lopez Memorial Museum head Cedie Lopez Vargas with daughter Marianaand father Oscar M. Lopez


The fourth generation’s Daniel

Layug and Rocco Puno with

Archbishop Lagdameo

CSR ACTIVITIES

Lopezes go back home

LOPEZ family and executives came infull force to remember pioneeringkababayan Eugenio “Eñing” H. LopezSr.’s 105th birth anniversary.

The Lopez family celebrated the latepatriarch’s 105th birth anniversary byreturning to their roots in Jaro, Iloilowhere they hope to continue his legacyof sharing and caring.

As a patriotic businessman, Don Eñ-ing entered during his era broad new ar-eas in Philippine business that hedeemed would aid national develop-ment, such as air transport, broadcastingand newspaper publication. He orga-nized the purchase of Meralco fromAmerican General Public Utilities by anall-Filipino company now known asFirst Philippine Holdings Corporation,in what was the biggest leveraged buy-out of the time and unprecedented in thehistory of Philippine business.

Don Eñing chose to reinvest all thefruits of his business success in thePhilippines, sharing the risks and profitsof business by listing his companiespublicly and engaging in corporate so-cial responsibility (CSR) projects thathad a direct and sustainable impact onbeneficiaries. His children, led by Lopez

or Jerry Treñas in Villa Regatta, thegroup visited some churches outside ofthe city—the Unesco world heritage siteMiag-ao Church, Tigbauan Church andthe gothic St. Anne.

Dinner was at the colonial home ofRep. Albertito and Gov. Emily Lopez inLa Paz district. The Lopez executivesarrived in the evening with their spousesand enjoyed a seafood dinner in Break-through restaurant.

The next day, the Lopez familyheads—OML, Manuel M. Lopez(MML) and EL3—were assigned to giveremarks at one program site each. At theEugenio Lopez Sr.-GK Village in Baran-gay Buntatala, MML gave a heartwarm-ing speech where he recalled, chiefly,Don Eñing’s achievements in Meralco.

“My dad knew the art of leadership.In fact, the veterans of the Golden Agesay that, in those years, ‘Don Eugeniowas Meralco and Meralco was Don Eu-genio.’ They saw no separation betweenthe two; his values became the compa-ny’s values. In 1962, he arrived in Mer-alco as an outsider, a non-engineer in acompany of engineers, a Filipino enter-ing where Americans had once ruled.Undaunted, he proceeded to remake the

family planning and feeding programs.Members of the family and LopezGroup executives joined the programbeneficiaries for lunch.

At 4 p.m., Catholic Bishops Confer-ence of the Philippines (CBCP) presidentand Jaro Archbishop Angel Lagdameoofficiated a mass for the Lopez family atthe Jaro Cathedral fronting the plaza. Thefourth generation was present.

The commemorative dinner washeld at the Grand Iloilo Hotel. The thirdgeneration members of the Lopez fam-ily led the dinner program, headed byErnie Lopez for Eugenio Lopez Jr.,Carey Lopez for OML and Mark Lopezfor MML. OML, who is also the histo-rian of the Lopez family, gave remarksrecalling Don Eñing’s legacy as an en-trepreneur and philanthropist.

“My father’s career in business iswell known. But my father was morethan just a businessman; he was pre-pared to stake the whole family fortuneon something he believed in. In January1971, he dared to be openly critical ofthe future dictator whose appetite forpower and wealth had begun to recog-nize no limits. From the very beginning,there was always that element of the

Don Eugenio Lopez’s 105th

Group chairman Oscar M. Lopez(OML), have instituted CSR as a perma-nent commitment of companies associ-ated with the Group.

The Lopez family turned over fourCSR projects to Jaro residents, including50 homes built in cooperation withGawad Kalinga, and educational materi-als and facilities to bring technology toIloilo schools and facilitate learning in theage of electronic media and television.

At the same time, the visit was anopportunity for some of the 21 membersof the third generation Lopezes to “takemore of the load” from their elders inthe second generation. As EugenioLopez III (EL3) put it, “After all, mostof us in the third generation are alreadyin our 40s and 50s and it is about timethat we are seen at the forefront … up-holding the legacy left by our most em-inent grandfather, Don Eugenio.”

On Day 1 of the Lopezes’ homecom-ing, invited members of the media weregiven a tour of the Lopez ancestral homeNelly Garden and Casa Mariquit, the an-cestral home of Mariquit Javellana, wifeof Vice President Fernando Lopez. Aftera hearty lunch hosted by Iloilo City may-

company in his image. He succeeded sowell that Meralco is still known today as‘Don Eugenio’s company,’” MML said.

At 9:30 a.m., the group headed to theeducational TV site in Tacas ElementarySchool, where EL3 reminisced about hisnamesake: “His love for the commonman, particularly for the working class,was perhaps best reflected in his saying‘We sincerely believe that a greater pro-portion of the earnings accrued from busi-ness should be returned to the people,whether this be in the form of foundations,grants, scholarships, hospitals and anyother form of social welfare benefits.’

“To pay tribute to the patriarch’s sup-port to education is to provide education-al television to all public schools throughKnowledge Channel and ABS-CBN e-Media program,” EL3 said. “Fifteen ele-mentary schools and three high schools inJaro will receive Knowledge Channel, e-Media and will be receiving teacher train-ing and principal orientations. This is thereason we’re here today. To celebrate thatJaro and the schoolchildren will now bebetter equipped to face their future andcreate better lives for themselves.”

At 11:30, at the Jaro Gym, OML de-livered remarks to joint projects—the

crusading journalist in my father, asthere was in his father before him…. Tothe very end, my father refused to makepeace with the Marcos dictatorship andhe lived out the rest of his life in self-imposed exile in San Francisco, Califor-nia, where he died in July 1975.”

According to OML, Don Eñing lefthis family with a rich legacy of familyunity, a strong work ethic and an equallystrong spirit of enterprise.

“This is the legacy that enabled us torise in 1986 from the ashes of martiallaw like a Phoenix to become, 15 yearslater, one of the biggest conglomerategroups in the country once more. To methe most memorable and the most im-portant thing about my father were hisvalues. It is his values that we strive tolive up to all the time. It is his valuesthat bring us here tonight.”

On their last day in Iloilo, OML andhis family and members of the mediacrossed the strait to Guimaras Island forlunch at El Retiro, a beach resort ownedby Lopez relative Lourdes Jison. Beforelunch, they visited Roca Encantada, thehome built by OML’s grandmother, Pre-sentacion Hofileña Lopez, in 1902 afterthe death of her husband Benito.

Ms Connie Lopez with SGV founder

Washington SyCip

Gov. Emily Lopez withson Tito

Angel and Mita Ong

Ping and Mimi de JesusFirst Gen’sPeterGarrucho

Art and Vicky de Guia

Danny Gozo and wife

Webbie with Paulo

Alcarazen and Doreen YuThe kids take part in the offertory

A Lopez Family picture, including the third andfourth generations

OML and wife Connie with members of the media atthe Boathouse

Eugenio Lopez III feeds the kids

The Lopez family heads and Connie Lopez withMayor Jerry Trenas and Iloilo teachers

PH

OTO

S:M

AN

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SER

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MML, daughter Maita and grandkidsMiguelito, Bettina and Isabella

The daughters of Oscar M. Lopez(l-r):Angela Guingona, Bea Puno, PiaAbella, Rina Bautista and Cedie Vargas

Chito and MarielleFrancisco

Tong and Nancy Padilla

MargotFragante

Dinner emcees(l-r) Carey Lopez, Ernie

Lopez and Mark Lopez


CSR ACTIVITIES

Rina receives AteneoPublic Service Award

Lopez Group Foundationsponsors CSR forumThe Lopez Group Foundation Inc. has signed up as astrategic corporate partner of the 5th Asian Forum onCorporate Social Responsibility (AFCSR), Asia’s largestand most significant conference on corporate social re-sponsibility. The forum, organized by the Asian Instituteof Management-Ramon V. del Rosario Sr. Center for Cor-porate Social Responsibility (AIM-RVR Center), will beheld at the Crowne Plaza Hotel in September. Photoshows Lopez Group chairman Oscar M. Lopez (left) andAIM Asian Center for Entrepreneurship associate deanFrancisco Roman Jr. sealing the partnership with ahandshake.

AFI turns over ETV packages to Caloocanschools The city government of Caloocan, in coordination with ABS-CBN Foundation Inc. (AFI) and the Department of Education (DepEd) held aneducational television infrastructure turnover ceremony at the Gregoria de Je-sus Elementary School in Caloocan City on July 14, 2006. All of the city’s 60public schools received an ETV package—a 21” colored TV, DVD player and108 volumes of ETV shows in DVD format. Enthusiasm was seen on the teach-ers’ faces as they received the instructional materials. With ETV, teaching andlearning would be fun and easy for the teachers and students. Photo shows AFImanaging director Gina Lopez (2nd from right) and E-Media program directorZen Dimalanta with Dr. Nympha Narcise of Jose Rizal Elementary School andMayor Enrico Echiverri during the symbolic turnover of the ETV packages.

Phase II of 1st Lopez-MNTC-GK Village“One good thing deserves another.” This was how Lopez Group chairmanOscar M. Lopez (OML) (2nd from right) summarized Phase II of the 1stLopez-MNTC-GK Village in Marilao, Bulacan, after committing to buildmore houses in addition to the 50 units that Manila North Tollways Corp.built for the village residents. OML said that MNTC’s GK housing programis meant to transform the community as it rekindles the beneficiaries’ hopefor the future. Photo shows OML and Gawad Kalinga executive directorAntonio Meloto (3rd from right) after signing a memorandum of agreementfor the additional houses, with MNTC president Jose de Jesus (right) andGK special projects head Jose Maria Montelibano. (Kit Ventura)

Lecture@LopezMemorial MuseumDigital Photography forArchitectural Heritage andConservationAugust 12, 2006 (Sat.), 2 p.m.-4 p.m.Fee: P50 (Museum Foundation mem-bers), P100 (Nonmembers)The Lopez Memorial Museum, in

cooperation with the Museum Foun-dation of the Philippines, presents theseventh installment in the lecture se-ries “Stories about Preserving CulturalHeritage,” featuring architect PaoloAlcazaren on digital photography.Alcazaren’s lecture will focus on

the basics of architectural photograph

using digital camera to document her-itage buildings, monuments, land-scapes and sites. He will discuss thechoice and use of cameras, tripods,lenses and lights along with techniquesto faithfully capture a building’s tech-nical as well as aesthetic characteristicsin various shooting conditions.Alcazaren, the editor of BluPrint

magazine and columnist for thePhilippine Star, is an architect andlandscape architect by training andprofession, as well as an advocate ofintelligent design and heritage conser-vation. He has won recognition for hisarchitectural works and his writing.

KNOWLEDGE Channel Foundation executive directorRina Lopez-Bautista received the Parangal LingkodSambayanan from the Ateneo de Manila in recognition ofthe cable-and-satellite education television (ETV) initia-tives of the Knowledge Channel, in rites at the Rev. HenryLee Irwin S. J. Theater on July 25, 2006.Ateneo president Fr. Bienvenido Nebres lauded

Lopez-Bautista, one of eight awardees that afternoon, for“providing programs nationwide, including and especial-ly in far-flung areas of Mindanao, by way of media andtechnology and through sheer political will, managed tomove resources toward the attainment of (the) goal toprovide education to children who have no access toschools in their areas.”Exemplary strategyAccording to Nebres, Lopez-Bautista’s strategy of in-

stalling television sets at barangay centers for cable andsatellite ETV has reached 2.67 million students in 1,528public schools in 40 provinces including Tawi-Tawi is ex-emplary and admirable. “What is most impressive in youradvocacy is your sincerity that is almost palpable, andyour work a deliberate choice,” he said in a letter toLopez-Bautista.In her acceptance speech, Lopez-Bautista acknowl-

edged that the recognition for her work with the Knowl-edge Channel Foundation “is a testament that social con-science is very much alive in our country.”Filled with excitementThe education advocate shared the award with her

family and the Lopez Group of companies, which she saidprovided the infrastructure and other resources needed todeliver quality programs, even as she recalled her team’sclose calls as they worked to bring Knowledge Channel toschools around the country.“These islands are not just remote but also filled with

excitement, sometimes too much excitement. Our TEAM-Mindanao project staff has stared death in the face manytimes to deliver the Knowledge Channel infrastructure tothe schools. Instances like the Janjalani manhunt, violenceerupting in coffee shops, and threats from local officials toinstall our channel in their barangay halls. Several daysago, our project director reported that they were literallycaught in a crossfire and had to crawl on their bellies toavoid the bullets fired from high-powered guns,” Lopez-Bautista said.PartnersShe also shared the award with the staff and crew of

Knowledge Channel Foundation, their partners at the Depart-ment of Education, Parent Teachers and Community Associ-ations of partner-schools and private sector benefactors.“Together, I know we have already achieved much. Yet we

must persistently move forward as each additional childwhose life is touched and impacted through the Knowledge

Channel will have more opportunities—for a better education,a better livelihood, and a better life,” Lopez-Bautista said.The other awardees wereMarilouDiaz-Abaya and Laurice Guillen

(GawadTanglawngLahi),Dr.RaymundoPunongbayan (GovernmentService, posthumous), Dr. Teofilo Bangayan (Ozanam), Fr. CharlitoColendres (Bukas Palad, posthumous), Dr. Conrado Dayrit (Lux-in-Domino), and Socorro Ramos (Doctor of Humanities, honoris causa).

Rudy Bautista and daughterMargarita

Rina Lopez-Bautista afterdelivering her acceptance speech

Director Laurice GuillenNational Bookstore’s SocorroRamos

Director Marilou Diaz AbayaCentral CATV chief operatingofficer Carlo Katigbak

PH

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By Norman Sison

KARANIWANG pagkakaunawa sasalitang “entrepreneur” ay ang mganamumuhunan para sa kanilanghanapbuhay, tulad ng yumaong Eu-genio H. Lopez Sr. na founder ngLopez Group of companies. Gina-mit niya ang sariling salapi upangmagtayo ng iba’t ibang negosyongtumulong sa pagpapaunlad ngbansa, at hanggang naging con-glomerate ang mga negosyongkanyang pinagpagurang ipundar.Subali’t ayon kay Raymond W.Y.

Kao, may-akda ng Entrepreneurship:AWealth-Creation and Value-AddingProcess, ang lahat ng tao na masikapay maaaring tawaging entrepreneurkahit wala siyang salaping maaaringgawing puhunan para sa negosyo.

Ayon kay Kao, maaaring gawingpuhunan ang oras, galing o talino atiba pang mga kakayahan upangumangat ang pamumuhay. Kailan-gan lamang palaguin ang tinatawagna “entrepreneurial skills” upangmapabilang sa iginagalang na mgaentrepreneur. Wala ito sa laki ngperang pang-kapital kundi sa taglayna abilidad.Una, palawigin ang communica-

tion skills. Mahalagang makinig atumunawa ng sinasabi ng iba upangmakatugon ng may kahulugan.Huwag magtaas ng boses at galan-gin ang kausap. Sa effective com-munication skills, gagalangin ka rinng iyong kausap at pakikinggan dinnila ang iyong ibig sabihin.Ikalawa, i-develop ang interper-

sonal skills. Bukod sa communica-

tion skills na kasama ng pakikinigat paggalang, matutong makipag-kapwa-tao. Sikaping maging mata-pat at makatarungan. Huwag man-lamang o manloko.Ikatlo, mag-aral ng mga negoti-

ation skills. Sa pagsasaayos ng mgausaping negosyo, alisin ang person-al feelings at tumutok sa mga dapatpagkasunduan. Remain friendlykahit hindi matuloy ang kasunduan.Ti y a k n a me r on p ang i b a ngpagkakataon sa kinabukasan.Ikaapat, hasain ang analytical

skills. Ito ang kakayahang magtagni-tagni ng iba-ibang impormasyon up-ang maging makahulugan ito at kapa-ki-pakinabang sa pagde-desisyon.Karamihan sa impormasyongnakakalap ay statistical o de-numero.Aralin ang basic information na

ay puwedengmagingentrepreneur

Lahat

kailangan at mahahanap mo ito gaanoman kagulo ang bagsak nito sa iyo.Ikalima, meron ka dapat plan-

ning skills. Isulat ang paraan nagagawin upang makamit ang iyongmithiin. Kung magka-problemaman, matutong mag-adjust. Maha-laga sa entrepreneur ang road mappapunta sa kanyang mga pan-garap—may salapi man o wala.

Lopez Group B-ballers prepfor August showdownEIGHT teams took part in pre-tour-nament scrimmage games held atthe Lourdes Mandaluyong Gymover four dates in preparation forthe tournament proper in August.The games were a chance for

the teams from SkyCable, Meral-co, Tollways, ABS-CBN, Ben-pres, First Gen, First Holdings andBayanTel to get used to the ama-teur and house rules that will beused in the August tourney.Meralco proved to be the more

cohesive team in the first game onJuly 21, displaying a disciplinedhalf-court game anchored on its im-

pressive frontline—bulky but shiftypower forwards Mark Soriano andNoel Uriarte, and a center tandemof the young and long Ace Lee andcrafty Rommel Bonifacio. Not badtoo was its outside shooting withRenato Quisom going 100% (2-2)with his three-point shooting.Benpres played catch up the

whole game and was able to trimdown the lead by unleashing a full-court press at the start of the thirdand fourth quarters, where its ath-letic “bigs” bothered the Meralcoball carriers. While the team stillhas to develop a reliable offensive

attack, a bright spot is veteran Her-mes Miranda who has added amidrange game to his smooththree-point stroke.The Meralco coaching tandem

of Manny Legaspi and CesarDawana concentrated on situationalplays and substitutions, while Ben-pres’ Ric-Ric Marata mentored hisplayers on the nuances of the pres-sure and zone defenses as well asmotivating for extra effort.Watch for more exciting court

action as the Lopez Group basket-ball tournament tips off this Au-gust!

SPORTS

Meralco still Corporate Classic champ

Start of the game. Both 6’3" in height, Panganiban and Lee jumping at center

MERALCO retained its title in theSportshouse Dunlop Corporate Invi-tational Badminton Cup at the Atri-um Building of SM Megamall.Led by Alex Cuevas and Rey Sel-

ga, Meralco trumped Celestron 3-0 towin the Corporate Classic title for the

second straight year.But the Philippine Star denied

Meralco a twin kill by scoring a 3-1win in the Corporate Masters divi-sion of the weeklong tournament or-ganized by former Olympian WeenaLim and sponsored by Sportshouse

and Dunlop Slazenger Group.Cuevas and Selga saved the day forMeralco by preventing a Star sweepof the best-of-five tie. The duo de-feated Martin Araneta and WilliamGabuelo, 24-21, 22-20 in the hardest-fought match of the day.

Meralco-UE Jrs holdchess matchON July 5, 2006, the Meralco Chess Club hosted the Uni-versity of the East (UE) Juniors, who are preparing to de-fend their UAAP chess title in the 2006 season. It is a seven-board match played on the popular Rapid time-control of 30minutes per player to finish the game. After almost an hourof play, the young guns of UE, bannered by the youngerbrothers of Grandmaster Nelson Mariano and National Mas-ter Idel Datu, escaped with a narrow 4-3 victory over theMagnificent Seven of Meralco. Scorers for Meralco wereRuben Lagrimas Sr. (in photo) of Corporate Logistics in aPirc Defence, Rolly Sol Cruz of Customer Process Manage-ment in an English Opening and Karl Clarito of Power Sys-tem Protection in a French Defence. (R. Sol Cruz)


CrosswordBINASAmo ba from cover to cover ang huling isyu ng LopezLink? Isa ka ba sa mga masugid na tagasubaybay ng mgaprograma sa ABS-CBN, Studio 23 o ANC?

Patunayan na isa kang ganap na kapamilya sa pamamagitanng pagkumpleto ng crossword puzzle na ito.

Answers to July puzzle

DDDeee aaa rrr RRRooo sss iii eee

ACROSS1. Lopez Group founder,

for short5. Lopezes’ hometown in

Panay9. Korean star of “A Love

to Kill”10. First name of

“Phoenix” book design-er Noli’s wife

12. San Francisco, for short14. Guinea (abbr.)16. It is operated by Manila

North Tollways Corp.17. The Lopez Group sub-

sidiary offering Kapam-ilya Package, for short

19. Japanese filmmakerKurosawa

22. Prism chief of partyDoerring

23. This was relaunched onJuly 10

25. Ground speed or gener-al staff

27. Brisk energy29. Mental health30. Group that named OML

as “Management Manof the Year” in 2000

32. Nickname of a Lopezgrandchild named forDon Eñing

33. Of or relating to itself(adj.)

35. - - - - - Vargas-ABS-CBN VP for Logistics

37. Pen and - - -39. About40. Very, according to

“Friends”41. A nickname for Elpidio43. Interjection used to ex-

press surprise44. OML son and overall

coordinator of the 105thactivities

45. Iowa, for short46. OML’s junior, for short48. OML’s youngest daugh-

ter49. Presy Psinakis’ eldest

son

DOWN1. Sanchez turned Lopez2. Iridium3. Old or decrepit horse

4. - - - - Lopez, ABS-CBN Foundation man-aging dir.

6. Airman, for short7. - - - - Lopez-Bautista-

Recent recipient of theAteneo’s Public ServiceAward

8. Lopez Group CEO, forshort

11. Have your eyeschecked at this Rock-well Center institute

13. A trip by plane orspacecraft

15. To connect or join18. “Bandila” anchor, first

name20. You (Tag.)21. Roman Catholic24. First - - -26. To attach, especially

with a short nail27. The letter “P”28. First word in ABS-

CBN’s newest realityshow

29. - - - - Lopez, Meralcomarketing head

31. Physical Education, al-so physical exam

32. Eight-bit graphics fileformat

34. Industry, according toJuan

36. Also “opportunity”38. Nickel40. Past form of sing42. Linear (abbr.)43. Roberto Rubina won an

individual award in its2004 cycle

46. Gateway to NorthernLuzon; also Region 3

47. Year

I have just returned from Iloilo City, where wewitnessed the culmination of several weeks’hard work in connection with Don EugenioLopez Sr.’s 105th birth anniversary. Thosewho were present agreed that all the effort ev-eryone—Lopez Group executives, the LopezGroup Foundation Inc., Benpres, etc.—put inwas worth it when everything went off with-out a hitch, and we were rewarded with theIlonggos’ appreciative smiles. (We also tookthe opportunity to have our fill of freshseafood, authentic La Paz batchoy and otherIlonggo delicacies and to go back in timethrough a visit to those grand old houses andchurches that Iloilo and the outlying areas arefamous for, but that’s another story.) Checkout our one-page special on the celebra-tion/homecoming in this issue.

Again, congratulations to everyone, ma-jor and not-so-major contributors both, for asuccessful commemoration!

So, what piqued our readers’s curiositywith regard to the July LopezLink? Let’s find out. Thank you all for send-ing your questions and comments!

ooOooI’m curious about the members of the third generation of Lopezes,whose trip to Iloilo was documented in last month’s LopezLink. In par-ticular, are Rogy, Geni, Jay and Angela officially connected with anyof the Lopez Group companies? Do any of them plan to devote them-selves to public service like their grandfather did? Thanks!—Mel-chor

Yes, Rogy Lopez Panganiban and Jay Lopez are—Rogy is currentlyhead of ABS-CBN’s Studio Tour while Jay is with First Philippine Hold-ings Corp. As for the girls, they run their own businesses. The older Lopezgrandchildren engage in charity work in between their professional/en-trepreneurial pursuits. Like their lolo, their going back to their roots showsthat public service is in their genes.

ooOoo

Ang presyo ba ng Kapamilya Package ng Eugenio Lopez Cen-ter ay may kasama nang discount para sa mga empleyado ngLopez Group? Salamat po.—JinkyELC marketing and communications manager Cora Ortega-Austesays yes, the Kapamilya Package is already discounted and is of-fered to Lopez Group employees only. If you have other inquiriesabout the Kapamilya Package and the Eugenio Lopez Center, youmay get in touch with Ortega-Auste or Remi Montaño at 636-2886.

ooOooBravo sa ABS-CBN sa napaka-exciting na Mano A Manoshowdown noong July! Kahit putul-putol at puno ng commer-cials ang laban ni Pacman, okey lang kasi exciting talaga. Sulitang pag-abang namin! Congrats din siyempre sa idol naming

si Manny!—Reggie and AceSalamat sa inyong pag-suporta sa Mano A Mano at sa ating People’s

Champ. Dahil sa inyo at iba pang boxing fans, sadyang naging recordbreaking ang nasabing laban. Sana ay hindi kayo magsawa sa pagtangkilikat pag-abang sa mga susunod pang productions ng ABS-CBN kasama siManny Pacquiao.

ooOooI read in “Phoenix” that Mrs. Connie Lopez is a Rufino. Is she relatedto the Rufinos who own the Philippine Daily Inquirer, by anychance?—Mayette

Yes, she is.ooOoo

If you have questions, comments, opinions, suggestions and reactionsabout anything and everything about the Lopez Group, please sendthem to Dear Rosie through fax no. 633-3520 or to [email protected]. Maraming salamat!

KAHIT sabihing experiencedo ekspertong driver ka,pagdating sa expressway,kailangan mo pa ring i-ad-just ang style ng iyongpagmamaneho. Iba angexpressway driving sa pag-drivehalimbawa sa Edsa—maliban sa mas mabilis ang andarng mga sasakyan sa una dahil walang traffic lights atstop signs o railroad crossings dito, ikaw ay maaarilamang pumasok at lumabas sa mga designated na lu-gar o bahagi ng expressway. Narito ang ilan sa mga da-pat tandaan kapag nasa North Luzon Expressway:• Planuhin ang lakad. Siguraduhing alam mo kung saan

maaaring lumabas at pumasok sa expressway dahilhindi ka basta-bastang makakapag-U-turn dito.

• Mag-ingat sa mga drayber na hindi gaanong experi-enced, lalo na yung mga batang driver na medyomabagal pa ang reactions sa mga nangyayari sa daan.

• Iwasang dumikit sa sasakyan sa harap mo. Sinasabingang mga banggaan o rear end coll is ions angkadalasang sanhi ng mga sakuna sa expressway.

• Huwag magmaneho nang inaantok. Kapag tinamaanng “highway hypnosis” o ang kondisyon kung saan in-aantok ang isang driver dahil sa magkahalongmonotony ng pagmamaneho at ang nakakabatongtunog ng hangin, ng mga gulong sa semento at ngmakina ng kotse, i-"exercise” ang iyong mata: mag-fo-cus sa iba’t ibang bagay na makikita sa expressway,ang malalapit at malalayo, sa kaliwa at sa kanan.

• Basahin din ang lahat ng signs na madaanan para hin-di antukin. O di kaya’y maghanda ng basang face tow-el at maya-maya ay punasan ang mukha para manatilikang gising at alerto. Huminto sa rest stop o servicearea at mag-idlip kung talagang antok ka na.

• Kung nanggaling ka sa maliwanag na lugar tulad ngfast food restaurant o convenience store sa gabi,bagalan ang pagmaneho hanggang maka-adjust angpaningin sa dilim.

Expresswaydriving 101Conquering Pinatubo

OFFICIALS and employees of theManila North Tollways Corporation(MNTC) and Tollways ManagementCorporation recently navigated Mt.Pinatubo’s rugged terrain of rocks, mudand steep slopes to get to the crater.

The crater, which spewed lava andturned the region into a “lahar land” 15years ago, is now one of the most mag-nificent lakes in the country and the mostvisited tourist attraction in the region.

MNTC is taking an active role inpromoting tourism and investment inCentral and North Luzon—and accel-erating development in these regionsthat are steadily rising from the ruins

wrought by Mt. Pinatubo—through its“Rediscover the North” tourism pro-motion campaign.

To get to Mt. Pinatubo, head toPampanga Province via the 84-kilome-ter North Luzon Expressway. Theagencies offering treks to the volcanoare mostly in Angeles City and SanFernando, Pampanga.

Don’t forget to bring a hat (preferablyone with wide brims) and sun block lo-tion, as the ash that covers the plains re-flects sunlight and intensifies the heat.Bottled water is a must. There are brookcrossings, too, so trekkers might opt towear sandals. (Kit Ventura)

TRAVEL


Editorial Advisory Board Boo Chanco / Danny GozoExecutive Editor Rosan CruzContributing EditorsCarla Paras-Sison (Benpres)Maite Bueno (Meralco)Estela de la Paz (First Gen)Leah Salterio (ABS-CBN)Frances Bumanlag (AEI)

Marlene Ochoa (MNTC)John Rojo (BayanTel)Juno Chuidian (Beyond Cable)Joseph Uy (ABS-CBN Publishing)Vienn Tionglico (Rockwell)

Circulation Lucy Torres (Tel. 449-2468)Editorial and Layout IPI Creative Business Unit

LopezLink is published by Benpres

PR Group, 4/F Benpres Bldg.,

Ortigas, Pasig City

Telefax: 633-3520

For feedback, please email:

[email protected]

argain alert!THIS season’s Rockwell Vintage Bazaar, aptlythemed Marché du Monde (“Market of theWorld”), is an ideal destination for the style-savvyshopper with a pulse for quality and exclusivity.

Be captivated by vintage items as well as amélange of world-class, original and stylish ap-parel, accessories, bags, home accents and col-lectibles that stand their own mettle in theemerging global marketplace.

The Rockwell Vintage Bazaar is a launchingpad, a gathering of positive energy and coolvibes. Break from the mass-produced itemsfound in retail society. Different inspirations anddifferent cultures engaged in one venue. Revital-ize, intoxicate and emulate the Rockwell VintageBazaar Marché du Monde. See you there on Au-gust 19-20, 2006!

B

MALL FINDSWhat’s newfrom ABS-CBN Publishing this August:

Recipe for ‘perfect diet’in Metro

Matinee idols Piolo Pascual, Diether Ocampo,John Lloyd Cruz and Sam Milby answer the ques-tion on every woman’s mind: What makes men stayin a relationship? Meanwhile, find out from a nutri-tion expert if there is such a thing as a perfect di-et—and what it is. The magazine for the indepen-dent woman also rates the different kinds of dietsin town and which ones actually work.

Get the newest issues of yourfavorite magazines at leadingbookstores and magazine standsnationwide. For subscriptions,please contact ABS-CBNPublishing Inc. at 924-4101 or415-2272 local 4658 or callJoena Cabrera at 415-2852 or415-2671. (Joseph Uy)

World-class buysBy Mira Marasigan

With the onslaught of globalization, we have become more exposed to the variety of choic-es that the world and technology have opened up to us, even in fashion. Here are a fewlocal but globally competitive products that will not hurt your wallets.

Attention to detail:Sapato ManilaSapato Manila & Coco &Tres is a new venture that’sonly a year old. With theireye for detail, good qualityand constant innovative-ness, success is not so faraway.

Haute couture-made-RTW: PlankThree designers set the style stagewith Plank. You know that whenyou have one of these dresses, alleyes will be on you!(L-R) Red piña fabric dress, Verityby Yvonne Quisimbing-Romulo.P7,900; Brown print and tulle playdress, Patteu by Patty Eustaquio.P3,500; Black dress, Louvre byLZ Punzalan. P5,980

The old new: Irene’s Closet

Irene’s Closet by Irene Pineda used to be just aroom in her house and now it is a new lifestyle.Check out her reconstructed dresses and TeamManila shirts and hats.Team Manila graphic tees for guys. P350(All stores located at the R2 Lifestyles section ofthe Power Plant Mall)

Ashley sandals. P1,250

Chili bags. P3,950

Pink reveals Kim’s beauty secret!Teen “Pinoy Big Brother” winner Kim Chiu graces

Pink’s August-September cover as she shares her lifeafter “PBB,” her favorites and her one big beauty se-cret! Also, find tips on getting the perfect haircut foryour face shape, and the ultimate guide to shimmerproducts. Tired of your basic tee? Flip to our fashionpages for the funkiest shirts that will perk up anyoutfit. Plus, there are top 10 fashion items to updateyour wardrobe. Organize your closet and computerarea with our container boxes, with tips by stylishceleb Cheska Garcia!

Chalk’s big fashion issueIt’s all about looking your best in

this month’s big fashion issue! We’llnot only tell you what’s hip in themetro, but we’ll take you around theworld—Paris, New York andJapan—and show you what fashion-istas there are wearing. Be dressed tothe nines as we tell you how to wearthis season’s trends. Tired of yourwardrobe? Chalk shows you how tohave your drab garb reworked into designer masterpieces. Chalk gives you no ex-cuse not to look like the fashion mavens that you really are…or at least wish to be.

Recipes galore in FOODFOOD Magazine’s August issue is filled with quick bread recipes such as walnut or

fruit bread, carrot-orange bread, corn muffins, longganisa pinwheels, popovers andpate a choux. To accompany the breads, try therecipes for sweet and savory spreads: fruit butter,cheese and nut spread, and ham and cheese pimien-to spread.

Dietician Sanirose Orbeta also reminds us thatsome foods offer extra protection for the brain. Sofar, the strongest evidence is that eating more fishdelays the onset of dementia, and boosts reason-ing power and memory.

A magical Lopez Memorial Museum tour

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Transcript of A magical Lopez Memorial Museum tour