78-20 Comprehensive Plan Amendment 2.pdf - Town Of ...

Resolution #78-20

RESOLUTION OF THE TOWN PLANNING COMMISSION OF THE TOWN OFGREENVILLE

AMENDING ITS 2040 COMPREHENSIVE PLAN: AMENDMENT #2

WHEREAS, Wisconsin's comprehensive planning law, set forth in Section 66.1001 of

the Wisconsin Statutes, requires County and local governments that enforce general zoning.

shoreland zoning, subdivision, or official mapping ordinances to adopt a comprehensive plan byJanuary 1,2010,and;

WHEREAS, The Town of Greenville has developed a comprehensive plan that meets or

exceeds the requirements set forth in Section 66.1001 of the Wisconsin Statutes, and;

WHEREAS, the Town of Greenville Comprehensive Plan contains all nine elements

required by State Statute and addresses all 14 of the State of Wisconsin Comprehensive Planning

Goals, and;

WHEREAS, the Town of Greenville Town Board adopted the 2040 Comprehensive Plan

and enacted Ordinance 05-19 on July 22,2019,and;

WHEREAS, the Town of Greenville has developed an amendment to the 2040

Comprehensive Plan to update Framing Concept 4b: A District Approach and Map 2-1 as shown

on Exhibit A and adopt the Sub-Area Plan by including it as Appendix I as shown on Exhibit B,

and;

WHEREAS, The Town of Greenville has duly noticed a public hearing on the Town ofGreenville 2040 Comprehensive Plan Amendment and the Planning Commission will hold said

public hearing, in accordance with Section 66.1001 (4)(d) of the Statutes.

NOW, THEREFORE BE IT RESOLVED, that pursuant to section 66.1001 (4)(b) ofthe Wisconsin Statutes, the Town of Greenville Planning Commission hereby recommends

approval of the 2040 Comprehensive Plan Amendment #2 to the Town ofGreenville TownBoard.

Adopted this the 26th day of October, 2020

Jack ^rfd<y/son, Planning Commission Chairperson

endy Helgeson, Town Cl'ert

Motion to Approve Resolution No. #78-20

Votes:

W\ILCUL b^ :^J^CUA. V E C^^

TitleChairperson

Commissioner

Commissioner

Commissioner

Commissioner

Commissioner

Commissioner

Name

Anderson

Cotter

Ecker

KippenhanMeidam-

Wincentsen

Ryan

Watson

Aye ^

^z^T"v^^

Nay Other

F^UUSJL^--

Posted: Q)CiO^ ^ ^^

TOWN OF GREENVILLEORDINANCE NO. 08-20

AN ORDINANCE AMENDING THE TOWN OF GREENVILLE2040 COMPREHENSIVE PLAN: AMENDMENT #2

The Town Board of Supervisors of the Town ofGreenville, Outagamie County, Wisconsin, do ordain as follows:

SECTION 1. The Town ol'Greenville, Wisconsin, adopted the Town ofGreenville Year 2040 Comprehensive Plan on July 22,

2019 by ordinance 05-19, in compliance with Wise. Stats. s 66.1001 (1 )(a) and 66.1001 (2).

SECTION 2. Town of Greenville staff, working under the direction of the Plan Commission have prepared a proposed

Comprehensive Plan Amendment #2 as shown on Exhibit A.

SECTION 3. The Town published the required Class i, 30 day-notice on September 23, 2020.

SECTION 4. The Town of'Greenville Planning Commission conducted a public hearing on October 26, 2020, in compliance

with Wise. Stats. s.66.1001(4)(d), regarding the proposed Comprehensive Plan Amendment.

SECTION 5. The Plan Commission has adopted a Resolution recommending that the Town Board approve an Ordinance

adopting the proposed 2040 Comprehensive Plan Amendment #2.

SECTION 6. The proposed amendment is consistent with State Statute.

SECTION 7. The Town Board hereby adopts the Town of Greenville 2040 Comprehensive Plan Amendment #2 by updating

Framing Concept 4b: A District Approach and Map 2-1 as shown on Exhibit A and by adopting the Sub-Area Plan by

including it as Appendix I as shown on Exhibit B.

SECTION 8. The Town Community and Economic Development Director shall send a copy of this ordinance to the following

along with a cover letter:

(1) Clerks for the Towns of Grand Chute, Ellington, Dale, Hortonia, Clayton and the Villages ofHortonville and Fox

Crossings;(2) Clerks for the Counties ofOutagamie and Winnebago;(3) Administrators for Hortonville and New London School Districts, Town of Greenville Sanitary District; Fox

Valley Technical College President and the Outagamie Waupaca Library System Director;

(4) Wisconsin Land Council c/of Wisconsin Department of Administration, Comprehensive Planning Program.

(5) Wisconsin Department of Administration Comprehensive Planning Program;(6) East Central Wisconsin Regional Planning Commission

This Ordinance shall take effect upon passage and publication.

Adopted this 26th day of October 2020.

TOWNOFGREENVIL

^Anderson

'wn Chairperson

Wendy Hel^eson

Town Clerk

Exhibit A Resolution 78-20 & Ordinance 08-20

CHAPTER 2s FRAMEWORK PLAN

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•^RAMJIStiSiCONCEPT^ ,^•8 /A •

In addition to the broad Development Tier system which generally dictates the location, amountand intensity of development in different portions of the community, the use of a District Approachis applied to further define the general "land use", "character" and "form" for specific areas.

STRATEGIES

Strategy 4b-1: Utilize a set of seven (7) "land use districts",and three (3) overlay districts to manage future land use.

Many of the districts cover a single contiguous area, othersare covered by overlay districts which may have specialconditions as required to accommodate the future needsand desires of the community. The short descriptionsbelow, coupled with the information on Table 2-1 whichcorrelates each District with existing or new zoning districts,gives a feel for each District and provides basic policydirection as well as a framework for future zoning actionsand infrastructure investments. Table 2-2 outlines more

details of the general land uses, character, and form foreach of these districts:

Growth management

means specific regulatory

policies aimed at

influencing how growth

occurs, mainly within a

locality. These affect

density, availability of

land, mixtures of uses, and

timing of development.

a) Open Space & Natural Resource District - Based primarily on the results of the 2004 Greenprint

Plan, this District encompasses many of the remaining natural features which provide an important

natural function or contributes to Greenville's rural landscape. This District can be found within all

three development Tiers.

b) Agricultural District (Greenbelt) - Based mainly on the extent of the current 50-Year Sewer ServiceArea Planning Area Boundary as well as the existing Agricultural Enterprise Area, lands within this

District are to be preserved for future agricultural business use. These lands lie within Tier III and are

referred to collectively as the Greenbelt.

c) Limited Service Residential District - This District is comprised primarily of existing clusters of rural

development located within Tier II, not connected to public sewer orwater.

d) Suburban Residential District - Characterized by residential uses on larger lot sizes (lower

development densities) with municipal services having a lower level of amenities and less streetconnectivity. This District is located within Tier I.

e) Mobile Home District - This district is comprised of mobile homes near CTH BB and CTH CB.

f) Industrial / Employment District - An area characterized by a wide diversity of jobs including:

manufacturing, warehousing and distribution, office, sen/ice, and limited destination oriented and

specialized retail. This district carries a wide range of impacts including noise, odors, and heaviertraffic.

East Central WI Regional Planning CommissionGreenville Comprehensive Plan

2-10 Chapter 2: Framework PlanJuly 2019


g) Airport District - This district recognizes the location of the Appleton International Airport as a unique

land use within Greenville.

h) Urban Core Overlay District - Contains the highest density of development, often in a mixed-use form.

Higher levels of amenities, incorporation of institutional uses, and high street or bike/pedestrian activity

are commonplace in this District with a focus on high quality design of architecture. Further sub-area

planning will be required to better define details and it is recommended to only approve rezoning for

development projects after the planning and subsequent zoning updates have been completed. Afocus on high quality design is given for architecture within this District. See Appendix I.

i) Heritage Overlay District - This district recognizes important heritage and history in areas

encompassing a mix of residential and small-scale commercial uses in the oldest developed portion ofthe community, including several buildings of historic interest. It is the intent of this district to maintain

the character and streetscape of this unique area. Further sub-area planning will be required to better

define details and it is recommended to only approve rezoning for development projects after the

planning and subsequent zoning updates have been made. See Appendix I.

j) Gateway Overlay District aims to preserve a diverse character at entrances to Greenville. This district

recognizes the need to accommodate commercial uses, but emphasizes a form and pattern whichenhances image, identity, traffic flow and walkability. Further sub-area planning will be required to

better define these parameters. See Appendix I.

Table 2-1: Land Use Districts & Zoning District Comparison

Future Land Use District Applicable Zoning Districts

Open Space & Natural ResourceDistrict

Agricultural District

Limited Service ResidentialDistrict

Suburban Residential District

Mobile Home DistrictIndustrial / Employment District

Airport District

Urban Core Overlay District

Heritage Overlay District

Gateway Overlay District

INST, OS, AGD, AGD-FP when consistent with County

Farmland Preservation Plan.

AGD, AGD-FP when consistent with County FarmlandPreservation Plan, INST, OS, RR.

RR, INST, OS, AGD when existing zoning is inconsistent with

agricultural land use, AGD-FP when consistent with County

Farmland Preservation Plan.

R-1, R-2, R-3, R-4 (see Strategy 6b-3), NC, AGD when existingzoning is inconsistent with agricultural land use, AGD-FP whenconsistent with County Farmland Preservation Plan, INST, OS.MH.

R-3, R-4, Limited GC when adjacent/close proximity toarterial/collector streets, IND, INST, OS, AGD when existingzoning is inconsistent with agricultural land use, AGD-FP whenconsistent with County Farmland Preservation Plan.AD, AGD, AGD-FP when consistent with County FarmlandPreservation Plan, OS.R-3, R-4 GC, OS, INST, and underlying Zoning Districtsapplicable to the underlying Future Land Use District.

R-1, R-2, R-3, R-4, GC, and underlying Zoning Districts

applicable to the underlying Future Land Use District.Underlying Zoning Districts applicable to the underlying FutureLand Use District.


2-11 Chapter 2: Framework Plan

July 2019


CHAPTER 2: FRAMEWORK PLAN

Table 2-2 - Future Land Use District Descriptions.

OPEN SPACE LAND USES

Open Space & NaturalResource District - Based

primarily on the results of

the 2004 Green Print Plan,this District encompasses

many of the remaining

natural features which

provide an important natural

function or contributes to

Greenville's rural landscape

and suburban lifestyle.

Agricultural District -

Lands within this District areto be preserved for future

agricultural business use.

• Wetlands.

• Woodlands.

• Open land /

fallow land.

• Unique natural

features.

• Parks.

• Stormwater

Facilities

• VacanVUn

developed

land

• Active

agricultural

fields.

• Active and

converted

farmsteads and

outbuildings.

• Agricultural

related

businesses.

• Very limitedindividual singlefamilyresidential.

• Very limitedinstitutionaluses when

necessary.

• This District can be

found within allthree Development

Tiers.

• Along waterway

corridors and

floodplains.

• Lower traffic areas.

• Western and

southern 1/3 ofGreenville (Tier III -

Greenbelt).

• Outside of the 40-

50 year Sewer

Service AreaPlanning Area

Boundary.

• Some lands

encompassed by

AgriculturalEnterprise Area.

• Undeveloped land.

• Natural environment.

• Active and fallow agricultural

fields.

• Traditional farmsteads and

outbuildings.

• Natural environment.

• Limited, well-designed single

family uses.



July 2019



Table 2-2 - Future Land Use District Descriptions, continued.

HOUSING RELATED LAND USES (see also Urban Core, Heritage and Gateway Overlay Districts)

Suburban Residential

District - Characterized by

residential uses on larger lot

sizes (lower development

densities) with municipalservices having a lower level

of amenities, but moderate

street connectivity.

Limited ServiceResidential District - This

District is comprisedprimarily of existing clusters

of rural development located

within Tier II, not connected

to public sewer or water.

Mobile Home District

• Single familyhousing

• Very limitedtwo-family,townhome &

condo uses.

• Parks.

• Institutional.

• Connector trails.

• Very limitedneighborhoodcommercial.

• Single familyhousing.

• Parks.

• Institutional.

• Mobile Homes.

• This District islocated only withinDevelopment Tier I.

• Lands within

Sanitary District arepriority.

• Medium to low

volume traffic areas.

• Developments are in

larger tracts of land.

• Commercial uses

should be located on

arterial or collector

roads.

• Medium to low

volume traffic areas.

• Typically locatedoutside of Sanitary

District.

• Bounded by CTH JJ,

Julius Drive, STH 96

and N Road.

• Developments are

on larger tracts of

land.

• NW Comer of CTHCB and CTH BB.

• Low density land use.

• Gridded street pattern with

few cul-de-sacs.

• Mostly single and two-story

building heights.• Standard housing

setbacks.

• Larger garages.

• Significant open/green

space within private lots.

• On street parking is not

common.

• On or Off-Street bicycle

and pedestrian facilities.

• Commercial uses should

be local-serving and not

destinations which

generate traffic.

• Building footprintsapproximately 1,000-2,000

sq. ft. Building design

should be residential incharacter.

• Low density land uses.

• Mostly single and two-story

building heights.• Larger setbacks.

• Larger garages.

• Significant open/green

space within private lots.

• On street parking is not

common.

• Mobile Homes.






EMPLOYMENT RELATED LAND USES

Industrial / EmploymentDistrict is an area

characterized by a wide

diversity of jobs including:manufacturing, warehousing

and distribution, office,

service, and limiteddestination

oriented/specialized retail.

These districts carry a wide

range of impacts including

noise, odors, and heavier

traffic.

Airport District - This districtrecognizes the unique land

uses and opportunities

associated with the AppletonInternational Airport.

Urban Core Overlay District

- Contains the highest density

of development, often in a

mixed-use form. Higher

levels of amenities,

incorporation of institutional

uses, and high street or

bike/pedestrian activity arecommonplace in this District.

This district features adiversity of attractive housing

options and local amenities

within a more compact

residential neighborhooddefined by a street grid with ahigher degree of connectivity.See Appendix I.

^^'V ^3^:\

• Industrial.

• Services.

• Commercial.

• Institutional.

• Limited moderate

density, compact

residentialdevelopment.

• Runways.

• Hangars.

• Airport

infrastructure.

• Aviation

businesses.

• Commercial.

• Retail.

• Office.

• Limited moderate

density, compactresidential

development.

• Trails.

• Institutional.

y;

• Limited to Tier I.

• Within SanitaryDistrict.

• High volume traffic

areas.

• Along highwaysand major corridors.

• Near airport.

• Connecting bike

and pedestrian

facilities.

• Higher densityresidential should

generally belocated on the

fringe of the districtto provide buffers

between other

residential land

uses and non-

residential landuses.

• High and low trafficconditions.

• Higher volume

traffic areas.

• Portions of County

and State highwaycorridors (15, 76,

96, CB, CA, and

GV).

• Development

boundary depths offof the roadway

corridors should be

based on market

demand/conditions.

m

• High to Low density landuse.

• Variety of building heights.• Multiple tenant buildings.

• Medium to large buildingsetbacks.

• Park/trail/recreation areas

should be considered for

employees.

• Outdoor uses/storage

should be properlyscreened and oriented on

site to minimize visual

impacts to residential land

uses and visibility from

public roads.

• Mix of structures.

• Mix of heights.

• Medium to high densityland use.

• Gridded street pattern.

• Varied building heights.• Small to medium building

setbacks.

• Multiple tenants.

• Emphasizes a form and

pattern which enhances

image, identity, traffic flowand walkability.

• Additional sub-area

planning will furtherdefine.



July 2019




EMPLOYMENT RELATED LAND USES

Land Use:

Heritage Overlay District -

This district recognizesimportant heritage andhistory in areas

encompassing a mix of

residential and small-scale

commercial uses in the

oldest developed portion ofthe community, including

several buildings of historicinterest. It is the intent of

this district to maintain thecharacter and streetscape of

this unique area. See

Appendix I.

Core Uses;

• Single and two-

familyresidential.

• Higher densityresidential;preference

should be givento residentialabove ground

floor non-

residentialuses.

• Commercial.

• Retail.

• Parks.

• Institutional.

Location Characteristics:

• Within Tier .1

• Within Sanitary District.• Along STH 76,

between USH 15 andthe CN Railroad trackextending just south ofUSH 15 as well asslightly east and westalong USH 15.

Visual Characteristics:

• Denser, more urban land

uses. Compact

residential uses: reduced

lot sizes and setbacks.

• Gridded street pattern.

• Variety of building sizesand heights.

• Short street setbacks.

• High degree ofamenities.

• High degree ofwalkability.

• Additional sub-area

planning will furtherdefine.

OTHER OVERLAY DISTRICTS

Land Use:

Gateway Overlay District -

This district aims to preservea diverse character, this

district recognizes the need

to accommodate commercial

uses, as well as some

limited amounts ofaffordable workforce

housing designed in awalkable manner. See

Appendix I.

Core Uses:

• UnderlyingDistrictCore Uses.

Location Characteristics:

• Intersections/entrances

to Greenville toinclude:

• USH15&Mayflower.• CTH GV & Mayflower.

• USH 96 & Mayflower.• CTH CA & Mayflower.• CTHCB&CTHBB.• USH 76 & CTH BB.• USH76&CTHJJ.• USH 96 & Greendale.

• USH15&CTHJJ.

Visual Characteristics:

• Further sub-area

planning is necessary to

define.





MAKING IT HAPPEN!

4b-1: Develop more detailed guideline documents and where

necessary, ordinance language, to address Architectural

Design, Energy Efficiency and Renewable Energy, UniversalDesign and Landscaping Standards for all new development.

Responsibility Timeframe

Plan Commission,Community

Development

1 year

4b-2: Develop the following Sub-Area Plans to facilitate land

use planning with a focus on the following components: land

use/transportation planning, market study/demand drivenanalysis and architectural design.

• Heritage District.

• Gateway District.

• Urban Core District.


Development

1 -2 years

4b-3: Implement the sub-area plans from Action Item 4b-2

once complete by amending the current zoning ordinance.


Development

2-5 years

4b-4: Work with Outagamie County on possible modificationsto the Airport Overlay Zone which would assist Greenville in

achieving its overall development goals. Particularly, areas ofthe ordinance regarding density and specific allowed uses

should be reviewed.


Development

1 year

4b-5: Amend current zoning ordinance to include new districts

as follows: open space, institutional/governmental,rural/conservation residential for limited service residential

land use district.

Plan Commission,

CommunityDevelopment

1 year

4b-6: Amend current zoning ordinance and map to Plan Commission,remove/delete existing districts as follows: Business Park (just Community

have Industrial), Planned Commercial (just have General DevelopmentCommercial and Neighborhood Commercial).

1 year

4b-7: Actively re-zone properties having conflicting zoning andland use to appropriate district.

4b-8: Develop market studies to support developmentdecisions based on market demand.


Development

Plan Commission,CommunityDevelopment

2-5 years

Ongoing



1-Villag lution 78-20 & Ordinance 08-20

Town of Center

\1

J_WINNEBAGO COUNTT Village of Fox .Crossing'

I 1\

Map 2-1Year 2040 Land Use

Future Land Use District (see Table 2-1 for

applicable zoning)

Suburban Residential - Tier 1

aED

*•

Q-•iirnrL

<..—.„•?r--"i i

Limited Service Residential - Tier II

Agricultural - Tier III

Open Space & Natural Resource

Industrial/Employment

Airport

Mobile Home

Urban Core Overlay

Heritage Overlay

Gateway

Potential Roundabout

Private Road

Local Road

County Highway

State Highway

Officially Mapped Road

Future Road

Airport Boundary

Greenville Boundary

Municipality

See Framing Concept 4b:A District Approach for detailed

description of each DistrictSource: Transportation, Boundaries, - Outagamie County. 2018; Natural Resource Areas -ECWRPC, 2010: Otfielatly Mappad & Future Roads, Future Land Use Districts, Overlay &

Districts.GreBmiHe.2019Prepared May 3, 2019 By:Grccnvlle - Gl£ Department

Pariwiiw Or.map pnwUes data containingiwlte. The data was obtained (rom muttiplnouicesctet. Greemrito prwkfw (hlE intormation with the &eenvile,WI MM!

(920)757-72;(9;D)7S7-6312 fav ~ —-Website: www.tuwnofgrsenvile.cDmEmail: [email protected]

Exhibit A Resolution 78-20 and Ordinance 08-20

,6^ENV".<.C.

,^rf^"\<"'" -^^-. ~\

SEPTEMBER 2020


0 ACKNOWLEDGMENTSTOWN BOARD

• Dean Culbertson, Supervisor

• Andy Peters, Supervisor• Mark Strobel, Supervisor

• Joe Ryan, Supervisor• Jack Anderson, Chairperson

PLANNING & ZONING COMMISSION• Jim Cotter, Commissioner

• Jim Ecker, Commissioner

• Greg Kippenhan, Commissioner• Leanne Meidam-Wincentsen, Commissioner

• Dayna Watson, Commissioner

ii GREENVILLE, Wl SUB AREA PLAN


Q CONTENTS

01 INTRODUCTION,.............,,....,.,...., .5

Project Introduction..............................5

Greenville,WI..............................................5

Why Plan?,.............................................7

Purpose of the Master Plan......................... 7

Project Purpose, Goals, and Desired

Outcomes..................................................7

Planning Process...................................8

Engagement Process and Overview............10

Implementation and Next Steps.................26

02 BACKGROUND INFORMATION &PROJECT INFLUENCES.................... 29

Comprehensive Plan and ZoningDirections 29

Comprehensive Plan.................................29

Zoning.....................................................29

Focus Area Context 30

Heritage District...................................... 30

East Industrial Park...................................30

Lions Park and Sports & Splash Park District31

Gateways and Corridors.............................31

Issues and Opportunities...................32

03 SUB AREA PLANS.,,,,,,.......................... 34

The Heritage District.....................................35

Introduction......................................................35

Land Use..........................................................36

Heritage District-Illustrative Master Plan..............38

Urban Design Directions.................................... 39

Park, Trails, & Open Space.................................. 40

Stormwater Treatment........................................41

Street & Road Improvements..............................^

Implementation Steps........................................44

Catalyst Projects.................................................44

Design Guidelines........................................46

• Architecture Design Guidelines:,........................46

• SffeDesfg.nGu/afe//nes;......................................48

East Industrial Area 51

Introduction..................................................... 51

Land Use......................................................... 52

Urban Design Directions.....................................53

East Industrial Area - Illustrative Master Plan.........54

Park, Trails, & Open Space. ...................................55

Stormwater Treatment.......................................56

Streets; Road Improvements...............................57

Implementation Steps........................................58

Catalyst Projects.........................................58

Design Guidelines................................ 59

• Architectural Design Guidelines...................59

• Site Design Guidelines,............................. 62

04 SPORTS + SPLASH & LIONS PARK, 63

Introduction.............................................. 63

Land Use..................................................64

Sprots + Splash & Lions Park - Illustrative

Master Plan................................................64

Implementation Steps.................................65

Catalyst Projects.........................................65

Agricultural Heritage & Tourism....................66

05 GATEWAYS & CORRIDORS,,....,,,..,67

Introduction...............................................67

Gateway Types.......................................... 67

Corridors...................................................^

Gateways & Corridors Diagram.....................68

Implementation Steps................................69

Catalyst Projects..........................................69

Design Guidelines.................................70

• Architecture Design Guidelines^................ ..70

• 5;feDe5;gnGu/de/;nes:.............................. 73


This page Intentionally Left Blank

iv GREENVILLE, W! SUB


INTRODUCTION

PROJECT INTRODUCTIONGREENVILLE,WIGreenville updated its comprehensive plan in 2019. TheComprehensive Plan is a high-level visionary plan guiding growth and

development to the year 2040. Through the planning process, theneed to refine guidance for certain areas in Greenville was identified

to ensure development reinforces the desired character and strengths

ofGreenville.

The Sub Area Plan and planning process focuses in on three distinct

areas: The Heritage District, areas of the Urban Core, and Gateways.Sub area planning enables Greenville to better understand land

use and development patterns at a finer scale than comprehensive

planning processes.

Past Planning InfluencesGreenville 2040 Comprehensive PlanThe existing comprehensive plan forGreenville,WI was updated in July of 2019. TheComprehensive Plan is a high-level visionaryplan guiding the growth and development of theTown to the year 2040.

SreenvUie

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Greenville 2040 Comprehensive Plan

View Online


Map 2-1Year 2040 Land Use

Future Land Use District (applicable zoning)

Suburban Residential - Tier 1(R-1,R-2,R-3,NC,INST,OS)

Limited Service Residential -Tier II(R-1/Rural/Consereation, INST, OS)

Agricultural-Tier 111(AED, AGD, INST, OS)Open Space & Natural Resource(INST, OS)Industrial/Employment(R-3, BP, IND, INST, OS)

Airport(Airport)Mobile Home(MH)Heritage Overlay(R-1, R-2, R-3, GO, Heritage)

Urban Overlay(R-3, GC, CP, INST, UCO)

Gateway

^ potential Roundabout

-—-— Private Road

Local Road

County Highway

State Highway

Officially Mapped Road

—•—— Future Road

Airport Boundary•iniuri,

I • Greenvllle Boundary<nrnrr:

I Municipality

See Framing Concept 4b:A District Approach for detailed

description of each DistrictSource: Transportation, Boundaries. - Outagamie County, 2018; Natural ResDureaAreas -ECVURPC, 2010; Officially Mapped t Future Roads. Future Land Use Districts, Overlay &

Datriets-GreenvalB,2019hlp.rcdM.y3. 2019 By;

map pwUf data containing Beographk: Wamiatton about V WG8EOinvite, me data was o bo Intd flora'muUpleinufcoi and A F'°''

enctes. Gieern'ilB pttNkli-i thH Infiirraatlon w? On W-ff<3>fc- E ?!

WINNEBAGO COUNTl'.X

Figure 1.1 Greenville 2040 Land Use Plan

6 GREENVILLE, Wl SUB AREA PLAN


WHY PLAN?S PURPOSE OF THE MASTER PLAN

Without a plan, development is left simply to market forces and to chance. This often results in underutilized land and development or missed

opportunities that a planning process would otherwise envision. Development entitlements can also be more cumbersome end costly whensimply relying on a high-level comprehensive plan and zoning regulations designed with a one size fits all approach. The master planning

process enables the community to explore development opportunities, patterns, and trends applicable to Greenville.

The master plan process enables opportunities for the community to engage in the generation of ideas. It creates opportunities to interpret andarticulate the broader vision of the Comprehensive Plan and to apply those ideas at the district or neighborhood level.

PROJECT PURPOSE, GOALS, AND DESIRED OUTCOMES

^ *Ensure sustainable andresilient land use and

dcve/opmenf patternsin areas where growthancf change is eitherexpected or desired.

Coordinate marketdriven land use

and developmentwith needed public

street, park, trail, andinfrastructure (storm

water, sanitary sewer,

potable waf-er, utilities)

investments.

Provide Guidance

and direction on thedesired character andform of developmentbased on the specific

district or place f'o

better inform policiesand regulations.

Provide a vision andp/an to facilitate the

type of growth desiredby Greenville and is

value added.

INTRODUCTION


Market AssessmentIdentifying Key Market PressuresA high level market assessment was prepared to understand the role Greenvilleplays in the Fox Valley region and to identify the key market pressures andopportunities with the potential to shape or influence growth in Greenville overthe next 5 to 10 years. The planning process recognizes the impact that theCOVID 19 pandemic has on development and the uncertainties created by thisunique circumstance. The plan also recognizes the heightened importance ofplanning in order to be resilient in the face of uncertain times.

*Full presentation available through theplanning department*

PLANNING PROCESSThe master plan process enables opportunities for

the community to engage with planning and community

development experts in the generation of ideas. It createsopportunities to interpret and articulate the broader vision

of the Comprehensive Plan and to apply those ideas at thedistrict or neighborhood level. The planning process for the

Greenville Sub Area Plans included three key phases:

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Office - Existing

0

There is a little over 40k SF

of vacant space

- N434 Greenville Center

Last year absorbed 15.5k SF

1-1 II I.J !1.

UNDERSTAND:This phase of the process focused on

understanding the physical and socio/economic context ofGreenville.This

includes:

• The natural environment (wetlands,

topography, streams/waterways,habitat areas);

• The built environment (roads, buildings,

land uses and overall development

patterns);• Community and cultural systems

(utilities, stormwater management,parks/recreation, and history);

• Demographic patterns and trends; and

• Economic forces and opportunities.

8 GREENVILLE,WI SUB AREA PLAN


,.lf^'

EXPLORE:Building off of a strong understanding of the community and

a foundation established through the comprehensive plan and

early stakeholder engagement, the consulting team exploreda number of ideas and concepts addressing the barriers,

challenges, and opportunities of each planning area. Theseconcepts explored land use and development patterns, park

and open space systems, roadway and trail connections, and

community development opportunities. A second round ofcommunity engagement was used to vet and critique the ideas

offering opinions and suggestions on preferred elements of

each idea and concept.

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preferred plan direction and the master plan was prepared.

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Design Process Graphics

INTRODUCTION


Project Summary

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ENGAGEMENT PROCESS AND OVERVIEW

The following pages include a general overview of feedback received during

phase one of the community engagement process. A full list of all comments receivedcan be found in a separate document that is available by contacting the Greenville

Planning Commission. The summary data for phase 2 is comprehensive and includes all

map comments and feedback received from stakeholders.

PHASE I COMMUNITY ENGAGEMENTFor the first phase of the community engagement process, an online virtual projectlanding page was created that provided visitors with a project overview, background

documents, and future dates and links to other engagement opportunities.Two ways that stakeholders could participate and leave feedback included an interactive

map that asked guests to drop pins to identify areas they enjoyed in Greenville, or areas

that could use work. A survey option was also offered with open-ended questions for

more detailed comments and to collect demographic information.

PHASE 2 COMMUNITY ENGAGEMENTThe second phase of community engagement featured an innovative virtual openhouse with step-by-step video guidance from the staff and consulting team telling the

story behind the designs and planning decisions. An interactive map feature with built-

in surveys where stakeholders could leave feedback on the draft concepts for each of

the three sub area plans as well as accompanying precedent imagery was linked to the

landing page. Open house boards, draft concept materials, and market snapshot reportsere available to download to help guests follow along with presentations.

Virtual open house content


PHASE 1 SUMMARY Sit A Resolution 78-20 and Ordinance 08-20

A DEVELOPER/BUILDER THAT ISINTERESTED IN DOING WORK IN 5%

GREENVILLE

OTHER —AN EMPLOYEE IN

GREENVILLE

A DEVELOPER/BUILDER THAT HAS —

DONE WORK INGREENVILLE

A BUSINESSOWNER IN

GREENVILLE

'10°^

10%75^A RESIDENT'OF:".-' ••'.<,":

GRfiENVILLE'

HOW HAVE YOU INTERACTED WITH THE ZONING CODE?

I HAVE NOT HAD TO USE THE ZONINGCODE THAT I KNOW OF

I HAVE CONSULTED THE ZONING CODE FORA SMALL PROJECT ON MY RESIDENTIALPROPERTY (GARAGE, SHED, FENCE, ETC.)

I HAVE CONSULTED THE ZONING CODEFOR THE CONSTRUCTION OF MY HOME

I HAVE CONSULTED THE ZONING CODE TOUNDERSTAND WHATWAS HAPPENING ONA NEIGHBORING PROPERTYI HAVE CONSULTED THE ZONING CODEIN ORDER TO BUILD HOUSING FOR OTHERPEOPLE AS A CONTRACTOR

I HAVE CONSULTED THE ZONING CODE FORMY COMMERCIAL/INDUSTRIAL/OFFICEPROJECT

B I AM JUST INTERESTED IN ZONING

WHAT ARE THE MOST IMPORTANT TYPES OF DEVELOPMENT TOPROMOTE IN GREENVILLE?

WHAT DO YOU THINK ARE EXAMPLES OF OTHER PLACES THAT HAVEDONE DEVELOPMENT WELL? WHAT MAKES THEM GREAT PLACES

NEIGHBORHOODSINGLE FAMILY

RESIDENTIAL(SEWERED)

LARGE LOTRESIDENTIAL

(WELL/SEPTIC)

ATTACHED HOUSING(TOWNHOMES,TWINHOMES,ROWHOMES)

OFFICES

MULTIFAMILYHOUSING

(APARTMENTS,CONDOS)

0

NEIGHBORHOODCOMMERCIAL

(SMALL SHOPS,RESTAURANTS)

COMMUNITYCOMMERCIAL

(GROCERY, LARGERSTORES)

SENIOR HOUSING(INDEPENDENT,

ASSISTED, NURSINGHOME)

INDUSTRIAL(MANUFACTURING,

WAREHOUSES,DISTRIBUTION)

MANY COMMUNITIESHAVE FOCUSED ON RE-DEVELOPMENT. WHATSEEMS TO WORK WELL ISA COORDINATED PLANTHAT INCLUDES: HOUSING,BUSINESS, RECREATION,ETC. PEOPLE WANTTO LIVE,SHOP AND PLAY WHERE ITIS CONVENIENT.

NORTH SIDE OF THETOWN OF APPLETON(AROUNDTHRIVENT)

TOWNOFNEENAH

I FEEL EVERY COMMUNITYHAS ITS POSITIVES ANDNEGCTVESWHEN'ITCOMES MpES;^\TODEVELOPMENT.'THi'"" $ED,A,RBURG'WI,IMPORTANTTHING IS TO THIENSVILLE, WlLEARN FORM OTHERSAND DO BETTER FORGREENVILLE.

BERLIN, WINNECONNE, MANITOWOC,PLYMOUTH.THEY HAVE TOWN CENTERS THATALLOW RESIDENTS TO CONGREGATE FOR MEALS/SOCIALS AND ALLOW FOR EVENTS/ACTIVITIES.THEY HAVE MANAGED MAJOR HIGHWAYSTHROUGH TOWN AND/OR HAVE MAJORHIGHWAYS WITH EASY ON/OFF ALONG WITHVISIBILITYTOTHETOWN TO DRAW PEOPLE OFFTHE HIGHWAY.

INTRODUCTION


GREENVILLE'S HERITAGE OVERLAY AREA CONSISTS OF THEPROPERTY AROUND THE INTERSECTION OF HIGHWAYS 15 AND

76. IT IS CONSIDERED THE"TOWN CENTER"OF GREENVILLE.WHATSHOULD THIS AREA LOOK LIKE IN THE FUTURE?

ITWOULD BE LOOKED ATASTHE"HUB"OF THE COMMUNITY. THERE IS ALREADYTHAT FEEL WITH THE PARKS, MUNICIPALSERVICES AND SOME BUSINESSES.THERE IS NEED FOR MORE BUSINESSESWITH A VARIETY OF OFFERINGS.

MIXED USE DEVELOPMENT WITHMASONRY FRONT BUILDINGS.NEIGHBORHOOD COMMERCIALDEVELOPMENTTHAT OFFERS AVARIETY OF REASONS TO COME TOOR BE IN GREENVILLE.

ITWOULDBENICETOSEETHIS AREA KEPT WITH ASMALL TOWN FEEL. NOTOVERCROWDED OR OVERCOMMERCIAL, A NICE SMALLTOWN MIX LOCAL BUSINESSESSINGLE FAMILY HOMES

MORE SMALL SHOPSWOULD BE EXCELLENTTHERE. ITWOULDALSO BE AWESOMEIF WE HAD OUR OWNLIBRARY IN THAT AREA.

NEW ORREFURBISHEDBUILDING.SIDEWALKS.RESTAURANTSAND OTHERRETAIL.

GREENVILLE'SURBAN CORE OVERLAY AREA CONSISTS OF THE MAINCORRIDORS IN TOWN. WHAT SHOULD THESE CORRIDORS LOOK

LIKE IN THE FUTURE?

A BALANCED MIX OF USES ANDDEVELOPMENTTHAT IS VISUALLYSIGNIFICANT. I'M NOT SUREWHATTHEVISUAL SHOULD BE, BUT SOMETHINGTHAT PEOPLE CAN IDENTIFY ISGREENVILLE AND IS CONSISTENTTHROUGHOUTTHE CORRIDORS WHETHERIT BE IN THE FORM OF ARCHITECTURE,SIGNAGE,LANDSCAPING/STREETSCAPINGTO NAME A FEW.

EAST OF 76 SHOULD BEMAINLY BUSINESS, INDUSTRIAL,COMMERCIAL, OFFICE, SMALLSHOPS, AND RESTAURANT BARS.TRAFFIC, AIRPORT OVERLAY,EXISTING DEVELOPMENTWOULDMAKE MUCH A POOR CHOICE FORRESIDENTIAL.

BICYCLE TRAILS ALONGSIDE ALLOF THE WOULD BE BENEFICIALAND BE SAFER FOR WALKERSAND BICYCLISTS.

SAFETY IS KEY TO MAKESURE VEHICLE ANDPEDESTRIAN AND BIKETRAFFIC CAN COEXIST.

GREENVILLE'S GATEWAY AREAS CONSIST OF THE MAIN ENTRANCESINTO TOWN. THEY ARE THE FIRSTTHING TO WELCOME PEOPLE INTOTHE COMMUNITY. WHAT SHOULD THESE AREAS LOOK LIKE IN THE

FUTURE?

WHAT IS YOUR BEST IDEA FORTHE FUTURE DEVELOPMENT OFGREENVILLE?

THIS IS A CHALLENGE FOR ME. ITHINKTHESEENTRIES NEEDTO GIVE THE CHARACTER OF THETOWN-ISTHE GREEN BELT A KEY EMPHASIS?THEN HAVE THAT AS AN ENTRYTHEME ONTHE CLOSEST GATEWAY ROAD. IS THERE KEYHERITAGETO EMPHASIZE, MAYBETHAT ISTHEDESIGN TO THE CLOSEST GATEWAY NEAR THOSEFEATURES. ARETHERE KEY ACCOMPLISHMENTS(SPORTS, FAMOUS RESIDENTS, KEY HISTORICALEVENTS)? MAYBE THAT IS DESIGNED INTOANOTHER OF THE GATEWAYS.

COMMERCIAL BUSINESSPARKS THAT BROADCASTTHE ENTRANCE POINTS OFGREENVILLE. PEOPLE NEEDTO KNOW JUST BY LOOKINGATTHE BUILDINGS THEY AREENTERING GREENVILLE.

MORE PROMINENT SIGNSWITH NICE LANDSCAPING-FLOWERS AROUND THE BASEOFTHE SIGNS WOULD BE MYPREFERENCE.

I THINK GREEN SPACE AND AGRICULTURE MUST BEPRESERVED AND CULTIVATED. ITHINKTHERE NEEDSTO BE A DOWNTOWN TARGET DEFINED AND THANFOCUSED PLANNING AND ACTION TO ACHIEVE. WEALSO NEED TO UNDERSTAND THE GROWTH PLANSOF BOUNDARY NEIGHBORS SO THERE IS SYNERGYALONG WITH UNIQUENESS FOR EACH.

KEEP A RURAL FEEL -ESPECIALLY IN THE FACE OFURBAN SPRAWL AND LOSINGFARMLAND.

CONTINUE TO PRESERVE THEHERITAGE WHILE BUILDINGFORTHEFUTURE.

FOCUS ON AREASTHAT HAVETHE GREATESTPOTENTIAL FORDEVELOPMENT/REDEVELOPMENT.

BIKE/WALKING PATHSCONNECTING ALLNEIGHBORHOODS. MAKEGREENVILLEAPLACEWHERE OUTDOORPHYSICAL ACTIVITY ISREVERED.

EMPHASIS ONSAFETY ESPECIALLYON ROADWAYS ANDCONTINUATIONOF PROVIDINGOPPORTUNITIES TOWALK/BIKE THROUGHOUTTHE COMMUNITY.



KEY WORDS USED

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INVOLVEMENT SUMMARY

8.5%-

SPOTS YOU ENTER GREENVILLE(GATEWAYS)

8.5%SOMETHING I LIKE!

COMMENTS, IDEAS,AND SUGGESTIONS

43541363

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SOMETHINGILIKE!

SPOTS IN NEEDOF HELP!

SPOTS YOU ENTERGREENVILLE(GATEWAYS)

COMMENTS, IDEAS,AND SUGGESTIONS

VISIT THE SOCMt. PINPOINT WEBSITE70 EXPLORE MORE COMMENTS

lA "THE HERITAGE AREA'REALLY HAS A LOTOF POTENTIAL FORDEVELOPMENT/REDEVELOPMENT. I SEE THISAS A GREAT PLACETO BRINGPEOPLE TOGFTHER. YOUHAVE CIVIC, COMMERCEAND RECREATIONAL USESALL IN THE SAME PLACE,LET'S:MAKETHEM WORKTOGETHER!"

"THE SOUTH GREENVILLE GRANGEHALL IS ON THE NATIONAL REGISTEROF HISTORIC PLACES AND IS AGREAT PLACETO HOLD SPECIALEVENTS".

"GREAT PARK AREA WITH A VARIETY OFTHINGS TO DO AND GOOD LINKAGETOOTHER RECREATIONAL AREAS. AGREATCORETO WORK FROM IN TERMS OF NONMOTORIZED MOBILITY."

"BETWEEN SCHOOL RD &WISCONSIN AVE ON JULIUSRD THEY NEED A BIKE LANEAND THE SPEED LIMITSHOULD BE DROPPED TO35 MPH OR LOWER. THEAMOUNTOF CARS THAT GO.OVER 55MPH EACH DAY ISA DANGER WITH A SCHOOL:NEARBY AND CYCLIST/RUNNERS HAVE NO PLACETOACGESS THIS SECTIONSAFETY."

"DEVELOP WESTERN STH 15

URBAN CORRIDORCOMMERCIAL DISTRICT.REQUEST EXTENSION OFWATER/SEWER SERVICEAREA TO AID IN PROMOTIONOF DEVELOPMENT".

"FIX THE BUMPS FROM THERAISED DRAINAGETUBESBEFORE IT RUINED ALLOF OUR VEHICLES, ANDTHE.POT HOLES! BETTERYET, PUT IN CURB & SEWERTHEN REPAVE!PLEASE &THANKYOU".

"WE.REAU.Y NEEDTO HAVEALOCATIONTOBEGINSTORING BITS AND PIECESOF GREENVILLE'S HISTORY.I WISHTHETOWN BOARD'COULD DESIGNATE A

•BUILDING ORSPACEWHEREA HISTORY MUSEUM.COULD BE SET UP. IDEALLY,IT WOULD HAVE MAYBEBEENAGOODIDEATOSUGGESTTHATA SPECIALAREA/ROOMWITHINTHENEW FIRE STATION BEBUILT".

INTRODUCTION

PHASE 2 SUMMARY lit A Resolution 78-20 and Ordinance 08-20

WHICH OFTHE ABOVE IMAGES BEST REPRESENT THE GENERALDEVELOPMENT CHARACTER YOU WOULD LIKE TO SEE IN THE

HERITAGE DISTRICT? SELECT ALL THAT APPLY.

IMAGE 5

IMAGE 4

IMAGES

K"I;*i;iSi''';'?Rl IMAGE 2

IMAGE 1

WHICH OFTHE ABOVE IMAGES BEST REPRESENT THE MIXED-USECHARACTER YOU WOULD LIKE TO SEE IN THE HERITAGE DISTRICT?

SELECT ALL THAT APPLY.

IMAGES

IMAGES

IMAGE 4

IMAGES

IMAGE 2

IMAGE 1


iffii


WHICH OF THE ABOVE IMAGES BEST REPRESENTTHE RETAIL/COIVIMERCIAL CHARACTER YOU WOULD LIKE TO SEE IN THE HERITAGE

DISTRICT? SELECT ALL THAT APPLY.

IMAGES

IMAGE 4

IMAGES

IMAGE 2

IMAGE 1

WHICH OFTHE ABOVE IMAGES BEST REPRESENT THE RESIDENTIALCHARACTER YOU WOULD LIKE TO SEE IN THE HERITAGE DISTRICT?

SELECT ALL THAT APPLY.

IMAGE 7

IMAGE 6

IMAGE 5

IMAGE 4

IMAGES

IMAGE 2

IMAGE 1

HfGH DENSITY RESfDENTfAL

MEDIUM DENSITY RESIDENTIAL - TOWNHOME,ROWHOUSE

VILLAS/DUPLEXES

INTRODUCTION


WHICH OF THE ABOVE IMAGES BEST REPRESENTTHE GATEWAYCHARACTERISTICS YOU WOULD LIKE TO SEE IN THE HERITAGE

DISTRICT? SELECT ALL THAT APPLY.

IMAGES

IMAGE 4

IMAGE 3

IMAGE 2

IMAGE 1

"I THINK THE WAGESOVERALL DEPICTS A MICEAESTHEHC 7-BOUGH iTHWKWHATEVER 15 CHOSENSHOULD HAVE SOMECHARACTERISTICS TMATPROWDE CONmHUlTY;

Planted Medians

Landscape Boulevards/Screening Landscape Boulevards/Screenings

"Bridge" Elements - Bear Creek Plazas + Lighting Features



WHICH OF THE ABOVE IMAGES BEST REPRESENT THE BUSINESSPARK CHARACTER YOU WOULD LIKE TO SEE IN THE EAST INDUSTRIAL

AREA? SELECT ALL THAT APPLY.

IMAGE 6

IMAGES

IMAGE 4

IMAGES

IMAGE 2

IMAGE 1

WHICH OFTHE ABOVE IMAGES BEST REPRESENT THE CHARACTERFOR SUPPORTING SERVICES THATYOU WOULD LIKE TO SEE IN THE

EAST INDUSTRIAL AREA? SELECT ALL THAT APPLY.

IMAGES

IMAGE 2

IMAGE 1

WAREHOUSE / DISTRIBUTfON

12;

SMALL OFFICEHEADQUARTERSTECH/FLEX ; LIGHT INDUSTRIAL

OFFICE CONDOS SUPPORTING RETAIL

INTRODUCTION


WHICH OF THE ABOVE IMAGES BEST REPRESENTS THE AMENITIESAND STREETSCAPE CHARACTERYOU WOULD LIKE TO SEE IN THE

EAST INDUSTRIAL AREA? SELECT ALL THAT APPLY.

IMAGE 4

IMAGE 3

IMAGE 2

IMAGE 1

"/ AM CONCERNED ABOUT THE AMOUNT OFPONDS. BEING CLOSE TO THE AIRPORT ANDTHE REQUIREMENTS NEEDED, NETTINGETC. ARE MANY SMALL PONDS CHEAPERTHAN A LARGER REG/ONAL POND?WHO MA/NTA/NS THE POND? TOWN ORPROPERTY OWNER? "

I NORTHWOODPINES



INVOLVEMENT SUMMARY

I LIKE THIS

I DON'TLIKE THIS

HOWABOUTTHIS IDEA?

THISCONCERNSME

SURVEY RESPONSESilSSeS

AGRICULTURE HERITAGE &TOURISM SURVEY RESULTSWHAT IDEAS DO YOU HAVE TO HELP GREENVILLE CELEBRATE /TSAGRICULTURAL HER/TAGE?

This seems like it would be a good area to develop some kind ofmuseum or other historical use, just not sure where it would go.

^ HERITAGE MUSEUM

^ WINERY^BREWERY,AND DISTILLERYTOURS/TASTING

^f U-PICK OPERATIONS

RURAL BED ANDBREAKFASTS ANDFARM-STAYS

AGRICULTURALMUSEUMS

BREAKFAST/DINNER® ON'THEFARM

DEMONSTRATION^i FARMS

EVENT VENUES (BARNa WEDDINGS)

GARDEN AND BARNm TOURS

^ HAY RIDES

HOW DO YOU TH/NK GREENVfLLE SHOULD PURSUE IMPLEMENTINGANY OF THE fDEAS ABOVE?

Work with the existing farmers to come up with a plan. Seems

like there are a lot of opportunities to preserve the farmingheritage while continuing to farm the land.

INTRODUCTIONK^^

SOUTH OFHIGHWAY 15

Develop/ redevelopland south of High-

way 15 and north ofSpring Road with amix of a

and residential

Redevelop SpecialMfmories Zoo withexpanded park use

focusing on outdoor•nvir&nmenlal educa-

ion - potential nature'.(project partner

Refresh CcPark(based

• Reconfigure fields• Add a community

building. Add splash pad• ft&confignre parfc-

ing, bring it closertoitwfipMs


HERITAGE DISTRICT CONCEPT 1

I LIKE THIS I DISLIKE THIS HOWABOUTTHISIDEA? 9 THIS CONCERNS ME

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"^ ^ \^ J^^ Expliitered&velopment/JMensifi-y>* y cation on The west side of Highwa:

\, ')^,-< ^ 76 with mixed use, creating awalkable district focused nrou»d

;;/:j ^ [ ';'C<^^ the intersection of Parkview DriveU . T| and Highway 15

- -'\>?<*'."*'. •>'

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)i Develop a new Town Hail adjato the Fire Station .-'•;.

§833365^:mmi

Develop a mix of housing and t-i \ ^^." . , l,'^^-^retail on the public works site ...... - '<'Y/^

including small central green / '•1<^^ '"si^.,S":lplsza space oriented to Bear Creek ' /<Thk,- "^ /'natural amenity

NORTH OFHIGHWAY 15

Utilize conservationsubdiviiion designprincipfcsfonnfillresidential aroundBear Creek

development betweeiHighway 15 andParkview Drive

Create an open space/'nity neiwoft; devel-

oped along BMrCreck

Explore redevelopmentof three residentialproperties fronting onHighway 15, poTen-tialty integrating wilhShepherd of the HillsLutheran Church

# Votes

+1

Figure 13 Title

Comment

This sounds great. I love the idea of using natureto develop around, especially in an urban setting.This will be a unique opportunity for Greenvilleand create a lot of further economic development

opportunities.

Moving the Town Hall and redeveloping theexisting site is a great idea. With the new firestation, it only makes sense to consolidate

municipal services when possible. I also like theredevelopment concepts for the Public Workssite. Not sure where that should go, but it seemslike a much better use of the area.

Never thought about redeveloping this area, butif the site across the street is redeveloped, it onlymakes sense to have it match.

I like the teams idea about how this space couldbe used. It's a nice way to preserve green space

and provide some usability/recreation

It would be nice to have town buildings/facilitiesnear one another

I like that both sides of the hwy would providesimilar purpose and continuity and it would giveus a sense of a town center

Love the idea of making Special Memories intoan environmental education area. Return the

property to more of a natural state and promotenatural wildlife habitat.

Keeping green space here would be great.

# Votes

+1

Comment

Is the work that is being done on Greenwood Rd part of this planning process?I have concerns on the work being done on Greenwood Rd and would like toprovide my input. Where do I do that?

Why is a splash pad needed here if the plan is to put one in the field of dreams? Ithink one is sufficient.

# Votes Comment

Instead of more housing, is it possible this spacecould be used as permanent outdoor gatheringarea? Maybe a bandshell, location for markets/craft fairs/ smaller events and performances.


HERITAGE DISTRICT coNC^WResolution78-20andordinanceo8i

Q I UKETHIS Q 1 DISLIKETHIS ^ ÂBOUTTHIS Q ;THIS CONCERNSME

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Develop n new Town

Hall adiacfint to theFltf Station

AswinhleTown Hall sireiffice buiid-

Ings on Highway 76, and

redevelop the tormcr

Town Halt site with highderxity ho us Ing Create

an open spncc/-imon-

ity nfttwptk diivftlnppd

along Re.ir Creek

v-m^^ff^y^'-/. ^'> .''^^^^ _W'

^^^•^^^^ ^^f^t: A '•'^.<v .-..-4 tnfill cDmmerciat dcvelopm

Redevelop SpecialMemories Zoo wilhevpanded park use

a medium density of

rMldentlfll uw.

Votes

+2

+2

Comment

We live directly behind the potential town hall site and would love this ideamore if we could be assured that a fence or some other privacy screen will be

implemented. We would hate to look out our backyard and see a large building/parking lot. It would be amazing if the edge of the properties was"burmed up"toeliminate the view even more.

High density housing will not necessarily allow for green space and is a health riskto house too many people in a sub area. Consider stand alone condominiums, or

spacious rows oftownhomes. Ensure green space is abundant.

I worry about removing park space. It could be re-purposed to allow for moreparking, but its ideal to have neighborhood parks close to home. This attractspeople to the area to spend money at local businesses. If all amenities are

relocated to the field of dreams, what would drive traffic through this ares.

Further measures are needed to make this a safer intersection. The speeding andcarelessness of drivers through this area is troubling.

"fîwi^ y\,'

# Votes

2

4

# Votes

+2

Votes

+1

Comment

This whole area needs a make over, I like theideas. Could you redevelop the zoo with bothhousing and some kind of nature center likeshown in the first concept? I like how the street isproposed to go through to connect up with theformer Community Park area.

I'm not sure if I like this concept or the first onefor redevelopment of the Town Hall site, why notmix them together.

Redevelopment of the Pro Build site would beawesome. That site is so ugly and what you showhere would really make this corridor stand out.

Mixed use development seems ideal here, inview of highway 15.

I like frontage roads as a concept. Please ensure

these areas are walkable and safe for hiking.

There is a referendum for the Sports and SplashPark, so it makes sense to relocate CommunityPark amenities there and look at otherpossibilities for redevelopment of the park. Ilike how it is integrated with the environmentalfeatures of the area.

Comment

Avoid high density housing. How will this helpto preserve green space? The area will causeexcessive traffic and parked cars.

Comment

I think it makes more sense to keep the splashpad/water with the field ofdreams location .Theywill be very popular amenities and I think it willcause too much congestion and there likely is notenough parking.

We should not be removing any park space, weshould be adding. Greenville has far too fewparks as it is. They don't all need to be large parkswith sports fields. Simple green space with apavilion, play ground is sufficient.

INTRODUCTIONte-;^


HERITAGE DISTRICT - NEAR TERM OPPORTUNITIESDIAGRAM

HERITAGE DISTRICT - LONG TERM OPPORTUNITIESDIAGRAM

Enhance Streetscape:Boulevard trees

Lanes• Lighting• Signage

Allow existing residen-tial to remain, guide

long-term land use ascommercial

Commercial redevel- hopment where larger

parcel depth exists -parking in rear

Allow for"CottageCommercial" uses - re-

investment in residen-

tial buildings

Enhanced streetscape(boulevard trees, light-

ing, landscape, sig-nage, banners, etc.) &

intersection crossingsfor pedestrian safety

ROL^I^•^',2^Stormwater

r1 ~^£Stormwater ,.;;

tage Cam-

mercla]

Enhance Overall Corridor:• New development• Parking located behind

buildingsStormwater

* Screening

-i Organize the redevelop-mentfor limited access,buildings to the street andparking to the rear of theparcels away from High-way 76.

"< Create mixed use districtand incentivise parcelassembly and redevelop-mentto create a mixeduse corridor with groundlevel retail/commercialuses with the potential forresidential above

Provide areas for storm-water treatment andscreening from adjacentresidential

Enhanced streetscape(boulevard trees, lighting,landscape, signage, ban-ners, etc.) & intersection

crossings for pedestriansafety

# Votes Comment

The enhanced street scape features would be a nice, and fastapplication that would provide a big impact.

Votes Comment

I like the overall concept for the long term vision for 76 north of15 and think it could be really cool, I'm just wondering how longit could take to get property owners to work together to make ithappen. Good Luck! I tried leaving comments on the short termbut there weren't options to do so, but have similar thoughtsabout it as the long term.

I think the long term plan is really nice. This would really createa central area that feels like a town. I think the parking ideas aredeal. As that will be a concern.



SPORTS & SPLASH AND LIONSPARK SUMMARY

I LIKE THIS I DISLIKE THIS

HOW ABOUT THISIDEA? 9 THIS CONCERNS

ME

WITHOUT COMIV1UNITYPARK RELOCATED

• Option 1: Stay the course with previous plan(ittustrated on graphic)

^ Option 2: Integrate rural heritage museumwith working agriculture.

• Interpretive themes coufd include agtechniques, water quality, soil conser-vation

• Collaboration with local school district foroutdoor agricultural-related classrooms -work with Agri Business to utilize site fortest plots or other R&D

WITH COIV1MUNITYPARK RELOCATED

• Integrate program from Community Park-4little league fields, community center, splashpad, outdoor gathering area, skate park, bas-ketbatl courts, etc.

,,...<... -E^.^-"

,'" 'ii^E''''---fs- --..

# Votes Comment # Votes Comment

+1 There seems to be a disconnect with the farm in between the parksand potential development of this corridor. How does the farmplay a role here? I like the ideas of history and farming heritage butwhere would it go?

How about some restaurants, hotels and other typesof businesses at the corners of 76 & 96 that willcompliment Lions Park and the Sports Park?

INTRODUCTION


EAST INDUSTRIAL AREA CONCEPT 1

I LIKE THIS I DISLIKE THISHOWABOUTTHISIDEA? 9 THIS CONCERNS ME

ESS'GHDîVETO*-!!':"'A'AYCT6

Extend and realign SchoolRoad east and connect with

Levi Drive for enhancedaccess and circulation to

desired commercial districtsouth of Highway 15

1:Îp -1;—^

^yc.iS >r»j;n),!!,,' •

^^:.

/efop supponive commercfal&retail uses near round-s'bouts southof Highway 15 near round-a-bouts ,andCTH-CB

. j. Balance access management,desired light industrial site

^_ sizes (2ac to 5ac, with a smallpercentage up to 10acl and site

f drainage patterns lo shape land^» ^ ^_ development pattefns Tree pres-

^ {W ervafion for

c's."'""

î-^HÎ^.ÎT='5''i?!B::-'7"':iT»i.*:;'~"T' ,&;,mm,?;.tÂK.-~i'^^j „ '1*_J.L.^'-- tfeatment-,'OT

exlsilng Indus-rriaFparh

:!t~?l<îCreale on expanded storm-

, —>- water treatment irain system\"4tT integrating Mud Creek Hood

control, stormwater treatmentfor development, and creatingand celebrating an Identifiable

brand for the overall deve!-opment with expand&d trails,native pl anti ngs, stormwater

treatment and sustainability atthe forefront

.At;

»""••'*-•—-.'* --. Mud Creek

^s» «/"i/-

.y ^•dOrganize site development TO

push loading and service to the .:rear of the site and high quality ._-L—~architecture to front of The lot, . «^\

1 rk ing needs

!f-

'^

• K--

# Votes Comment

-1

'•IKHWF^' ''5 TO

DR3;<3MDRSVE

Explore long-term redevelop-ment and assemfafe of corn-mercial property at southwestquadrant of Highway 15 andMayflower Road

Oeate a dislrict stormwatertreatment amenity LO maximu?development and bring valueto adjacent commercial/ retail/restaurant development

UTilize large landtracts for largerfootprint users(warehouse/ dis-itlbulion/fulfill.

ment centers)

Extend DesignDrive east to May-flower Road fc^sed

on preferredalignment

-^GH'ifVAYS'?"0 COLSLS-3E

AVENUEtnfill industrial devel-opment between Com-munication Drive andMayflower Road

Votes

+1

# Votes

Some type of reconfiguration ofthe existing roads in that areashould be looked at. once schoolroad access was closed when

15 was built and developmentoccurred, existing configurationis outdated.

Connecting School Rd to Leviwould be great.

I like the proposed trailsystem and how the industrialdevelopment area looks moreorganic in design.

Comment

School has enough vehicle traffic.No need to extend for moretraffic.

School Rd is residential - Have thecommercial vehicles enter in from

HWY96.

Comment

Location of pond area shows

it fronting GV which is the onlyaccess area to this property. couldpond area be moved more to

the north and west along 15 toallow for potential developmentoffrontage. area has navigablestream and some wetlands any

uses may be somewhat tricky.



EAST INDUSTRIAL AREA CONCEPT 1 # Votes

I LIKE THIS I DISLIKE THIS HOWABOUTTHISIDEA? 9 THIS CONCERNS ME

Comment

Mixed use of commercial, office,

restaurants,

# Votes

Extend and reaiign SchoolRoad east and connect with

Levi Drive for enhancedaccess and circulation to

desired commerdai districtsouth ofHighway IS

levelop supportive commerdsl &etail uses near round-a-bouts southif Highway 15 n^a1d-a-bout5id CTH-CB

Balance access management,desired light industrial site

sizes l-ioc TO 5ac, with a smallpercentage up to lOac) and sitedrainage patTerns to shape land

dRvelopmeni parrerns

Create an expanded storm-water ueatmenT train systemintegraTing Mud Creek flood

control, stormwater treatmentfor development, and creatingand celebraTing an Identifiable

brand for the overall devel-opment with expanded trails,native planting;, stormwat&r

treatment and sustainabi!ity artheforefrum

Organize site development topush loading and service tu therear of the site and high qualityarchitecture to front of the lot,balanced with parking needs

Explore long-term rede-wlopment and assembleof commercial propertyat southwest quadrant ofHighway 15 and Mayflower

Road

Extend Design Drive east toMayflower Ftoad based onpreferred alignment

# Votes

Utilize large land tracts

for larger footprint users(warehouse/ distribution/fLilfillment centers)

Comment

School Rd is busy enough, noneed to entice more traffic onthis road.

Comment

Commercial infill may be ok, BUT,property is under ROFR to theproperty owner [AZCO] until 2023and is zoned Industrial. FYI

Inftll industrial devel-opment between Com-munication Drive andMayflower Road


LOOKING AHEADIMPLEMENTATION AND NEXT STEPSAs you navigate through this document, key implementation strategies and "catalyst projects"are identified for each of the specific

district areas. The success of any sub area plan lies in its ability to take the next step and be implemented. Implementation is not something that

happens overnight. It can take weeks, months, and even years depending on the specific action, strategy, or project identified.

The planning process started with the Comprehensive Plan.

We have drilled down to a finer grain of detail in the sub area planning process. Additional implementation planning will be required to

ultimately get to the finest level of detail necessary to realize a project (construction) or initiate a program.

COMPREHENSJVE r\ SUB AREA PLANNINGPLANNING LEVEL "''^"^ooooo | > LEVEL oo"ooooooo<-oo I> SITE PLANNING

LEVEL

26 GREENVILLE/WI SUB AREA PLAN

IN GENERAL, PLAN IMPLEMENTATION WILL INCLUDE THE FOLLOWING:

Develop a strategy for assembling properties within targeted

redevelopment areas.

• Public acquisition and assembly - identify a funding source

and agree on an interim strategy as properties are acquiredand await willing sellers in order to assemble enough lands

to facilitate a project.• Broker / facilitate the process by finding a developer best

qualified and capable of assembling parcels for a longer-

term project. They become the master developer and

Greenville simply plays the role of facilitator.

Explore and understand all the financial tools available to

Greenvilleto implement redevelopment:

create the financial toolbox

Prepare a district identity'brand'to officially name the

Heritage District area by establishing a unifying brand.

Coordinate and promote development opportunities toprospective developers who have the qualifications andcapacity to do the kind of development envisioned in the sub

area plan.

Develop a regional stormwater management strategy.

Prepare design sets for key street improvements as outlined in

sub area plans:• Highway 15 and Parkview Drive - complete street design

concept - access management - street furniture

• East Industrial Park internal street network, School Roadconnection

Update Greenville Community Park concept and integrate

with potential zoo redevelopment.

Design and install gateway monument signs and district

3 identifier signs and form a partnership with WDOT to explore

options for installing enhanced community gateway signage

at key entrances to the community (along Highways 15 and

76).

Historical Society/AgriHistory museum. The idea of having

^ a more substantial presence and location to tell the

story of how Greenville has evolved has been a common

theme expressed through the planning process. Thiscould take multiple forms including a museum in its own

dedicated building or in a space within an existing building.It could be expressed through historical monuments or

plaques strategically located throughout the community

or integrated into development. Such a strategy could be

used to emphasize the historical importance of agriculture

and educate the community on the importance of landpreservation and agriculture in the future.

• More information on this strategy can be found in the

Heritage District Plan and the Lions Park/Sports & SplashPad Park District Plan.

INTRODUCTION


BACKGROUND INFORMATION& PROJECT INFLUENCES

COMPREHENSIVE PLAN AND ZONINGDIRECTIONSCOMPREHENSIVE PLANGreenville prepared the 2040 Comprehensive Plan (adopted July of 2019) toguide future growth within the community for the next 20 years. The plan

provides the approaches for land use, economic development, housing,

transportation, utilities, community facilities, agricultural resources, naturaland cultural resources, and intergovernmental cooperation. Within the plan's

framework, there are 28 framing concepts, ranging from sustainability toaddressing the housing/jobs mismatch.

The sub area plans in this report are an outcome of the findings from the

Comprehensive Plan. They also reflect the directions laid out in the plan for a

stronger, more resilient, and better Greenville.

ZONINGZoning is the tool by which cities manage the land uses and development

that occurs in a community. Greenville uses this ordinance to guide the way

land is used in order to protect the public safety, health, and general welfare

ofGreenville and its residents. The zoning code is in the process of beingupdated concurrently with these sub area plans so the directions in the plans

and the code align.

The zoning code identifies areas for different land uses and what is allowed to

occur in specific locations. The code specifies additional standards for certain

areas in Greenville, particularly along the major corridors, and in the "HeritageDistrict" at the intersection of Highways 15 and 76.

JEBAGO COUNTS

Suburban Resl(R-1,R-2,R^,Limited Setvlce I(R-l/RuralCons

Agricullural-Tii(AED, AGD, INSOpen Space S, I[INST. OS)

(applicable zoning)

inual-Tien:, INST, OS)

ervation. INST. OS)'IllT. OS)

TownofClaytan

hdustriaffimpbyment(R-3, BP. )ND, INST, 05)Alfpart(Airport)

CZlK;""""Heritage Overlay(R-1,R-2,R-3,GC. Heritage)Urban Overlay(R-3, GC. CP, IN5T, UCO)

•A-

• Potential Roundabout

Prh/ate Road

Local Road

County HighwayQi_!C::3.

ofFox.Crossing-I'--,

Stale Highway

Officially Mapped Road .

Future Road

Aiiport Boundary

Greenvttle Boundary

Municipality

Greenville 2040 Future Land Use Plan

BACKGROUND INFORMATION

;'\"-^'7^^r^^;'"^^u3!^^'^^sa^~"K^^• :.;S;;^,^^^^^B^^.:g^3^^/S;?;^;'::^^^.;^;.^:kl*^

p FOCUS AREA CONTEXT Exhibit A Resolution 78-20 and Ordinance 08-20

HERITAGE DISTRICTThe Heritage District encompasses the area centered around Highway 15 and Highway 76. This is the major crossroads in

Greenville and is the traditional center of Greenville. While Greenville does not have a typical "downtown" setting, this area

has a collection of some of the oldest homes and businesses in the community.

The area currently consists of a mix of uses, from single family residential to office, service, and retail. It is also the site of a

number of civic buildings, including Town Hall, the Public Safety Building, the new Fire Hall, and Greenville's main Public Works site.

Greenville Community Park and Jennerjohn Park provide greenspace and recreation opportunities on both the north and southsides of Highway 15.

Greenville has grown, and Highway 76 now handles significantly more traffic volume than it has historically. The developmentpattern of single family homes with driveways on to Highway 76 may be in conflict with the speeds and/or volumes on the road

today. Looking to the future, opportunities remain for development and redevelopment within the Heritage District. Smaller sites

along Highway 76 and along Parkview Drive provide openings for infill. The Special Memories Zoo next to Greenville CommunityPark has recently become available for redevelopment as well. As the civic uses shuffle additional opportunities may also become

apparent.

lUUl!

EAST INDUSTRIAL PARKThe East Industrial Park is the major employment center in Greenville. The park hosts nearly 4,000 jobs and most ofGreenville's 2 million square feet of industrial buildings. The Fox Valley isa strong industrial region as a whole, and Greenville

is a particularly strong industrial area within that region. The East Industrial Park benefits from easy access to Interstate 41 via

Highway 15 and proximity to the Appleton International Airport.

The typical development pattern is industrial buildings, mostly between 1 0-20,000 square feet, and typically built-to-suit and owneroccupied. There are a handful of larger buildings in sizes up to 300,000 square feet. As the industrial park to the west of County

Road CB has filled up, new development is starting to occur on the east side of the road, including a newly constructed Amazon

distribution center. The strength of the industrial sector in the region suggests that the area will continue to see new development.



ALIONS PARK AND SPORTS & SPLASH PARK DISTRICTIn the northwest corner of Highways 76 and 96, Greenville owns twosubstantial pieces of land: Greenville Lions Park and Greenville Sports and

Splash Park. The development of both facilities is in process. As the parks are

further developed, additional development is likely to follow. Greenville Lions

Park is a 57 acre park for family recreation with a Wisconsin Agriculture theme.

The park hosts events such as a concert series and large family gatherings, as wellas providing individual recreation options such as a playground and open play

areas. There is a wooded area, restored prairie, and a marsh pond for people whodesire a natural outdoor experience.

Greenville Sports and Splash Park is an emerging facility, following a master

plan for a regional scale facility that will serve both the residents of Greenville,

as well as guests playing in tournaments. The facility will have rectangle fields(soccer, football, lacrosse) and diamond ballfields (softball, baseball). Water-

based recreation facilities such as a man-made swimming pond, splash pad,and

bathhouse will create a unique destination within the Fox Valley region. Parking,

trails, and restored prairie will add to the park user experience.

^'>!l"ev

^!|<eijitag<î®îî\'y^-IJs-;;£^^'

LioftsParhfalttiSports ^Rtagr '^../-

Gateways^"•»• °'^R"in»

Focus Area Locations

GATEWAYS AND CORRIDORSWhen people travel to and through Greenville, the entries to the community and the major corridors shape the

perceptions and understanding of Greenville. Today, the corridors are a mix of uses, ranging from developed residential

and industrial districts to farmland. Development is primarily focused on the eastern half of the community. As one movesto the west and northwest, the corridors become much more rural in character. These corridors offer the visibility that is

necessary for retail and the highway access that is vital for industry. The access on and off of these roads is carefully managedto improve safety and efficiency of travel.

Gateways into Greenville are also varied. Some locations have the regional signs that mirror Greenville's neighboring communities,

other locations do not have any signage. Many people traveling across Greenville's eastern border identify the roundabout at

Highway 15 and County Road CB as the "gateway" experience, even if the actual boundary sits half a mile to the east.

BACKGROUND INFORMATION


»• /^.^fc.^

L- ISSUES AND OPPORTUNITIES

HuialStntdlWKoffmfliawi taMwfriteni/fymmmcn'jtaf

(dealerships lambcape, stcfoge. ttcf-tW<) IWttpfVHlMftlWtOitflWMtet-

£y""-\si«!

Fwmland fmnrittwfrig ft»rtciv homing devvtapment

"w8»

AtfftOH and fupfwting usaf.nmeMusvlatWlK,

"nSt

^1. Esrbllshed Gateway

^PofntlalGat»way

Q DirtinguishHl Land Use A

Agriculture is an important part of the history and characterof the Greenville community.

Figure 2.1 Issues and opportunities diagramExisting residential character



SUB AREA PLANS

INTRODUCTIONThese sub area plans adopt and advance elements from the recently completed 2040

comprehensive plan and are designed to enhance and strengthen the unique characterin Greenville. These concepts have been created using feedback from two phases of

public input and provide guidance on design, market research, development, publicimprovements, and land controls such as zoning. The concepts focus on the following

areas:

JJ Heritage District: The area around the intersection of highways 15 and 76.

The Heritage District is often ,^;i ^ , iconsidered the "Center" of .-g. ^ ,-_,

Greenville. I ;-; . i

^2) East Industrial Area: The area —

surrounded by highways 15 and : ' (A^

96,just east of CTH-CB.

[3J Sports + Splash and Lions Park:Two large land areas owned by

Greenville, a great opportunity | r \^to look at infill development and s

future connections. (A) " -<

^4J Gateways: Main entries into the ^~

community or individual districts

within Greenville.

Figure 3.1 Focus Area Locations

34 GREENVILLE^WI SUB AREA PLAN

Exhibit A Resolution 78-20 and Ordinal

>>r''WlNSURflNCE

onn NEHonv cumc

I Mfe 1„:: ^•ul — -i

IW*,

PERFECT

Bl-r^

INTRODUCTIONThe Heritage District could be considered the"Center" of Greenville. The preferred concept

focuses on multi-function land use, providing

a variety of retail/commercial, business, andresidential experiences. Carefully plannedroadways will focus on the pedestrian

environment, walkability, and connectivity

while promoting a quaint feel.

Elements of the concept include:

Highlighted viewsheds and vistas

Enhanced gateways.Mixed land uses.

Identified opportunities for infilldevelopment and redevelopment.Enhanced pedestrian and bicycle

network.

Natural resource preservation and

enhancement.

111111 IIIIII

n ir r 11

SUB AREA PLANS


LAND USEThe following pages highlight future development and redevelopment opportunities andcorresponding land use changes, as well as urban design and development character for the futureof the Heritage District.

High Density Residential

NORTH OF HIGHWAY 15• Infill commercial development between

Highway 15 and Parkview Drive• Infill low-density, single-family residential

that takes advantage of the natural resource

amenity proposed around Bear Creek.

• Preserve existing natural open space by

developing a greenway trail and park system.

• Explore redevelopment of residential

properties fronting on Highway 1 5 with high-density and mixed use opportunities.

• Proposed redevelopment/ intensifkation

to the west of Highway 76 with a variety ofmixed use, small commercial, and high densityresidential.

• Redevelop prior Town Hall Site with medium

density residential.• Redevelop former Pro Build site with high

density housing, small commercial, and a park

amenity.

• Relocate Town Hall near existing fire station to

centrally locate municipal uses.

SOUTH OF HIGHWAY 15• Develop/redevelop vacant and

occupied land south of Highway 15and north of Spring Road with a mix of

large and small commercial uses alongwith high-medium density residential

options.

• Redevelop land south of SpringRoad with high-density residential

opportunity.• Redevelop existing Special Memories

Zoo site with and expanded park

amenity.

• Community park connections and

improvements, boardwa Ik trail,

playground and pavilion amenities.

NORTH HfGHV/AY 76• Develop mixed-use district with

ground level commercial/retail andhigh-density residential option with

parking variations.



Everglade Road

^fir.

LEGEND

Residential

Residential (MDR)

Residential (HDR)

Commercial

Mixed-use

Municipal

Park & Open Space

Figure 3.2 Land Use Diagram

LEGEND DERNfTfONS:

• Residential - single family

detached.• Residential MDR - Medi u m

Density Residential consisting ofduplex, triplex or other side by

side oriented attached housing.

• Residential HDR - High DensityResidential consisting of

attached housing with a vertical

orientation two to four stories.• Commercial- traditional retail

and service oriented business

uses.

• Mixed Use - combination of

commercial, office, public, orhigher density residential ina horizontal or vertical mix of

uses where commercial uses are

typical at ground level.• Municipal - Greenville facilities.

• Park/Open Space - i nd udeslands that are both active and

passive park space and includes

areas that protect Bear Creek and

flood plain.

SUB AREA PLANS

Exhibit A Resolution 7MOHTN'cH16UMUWHERITAGE DISTRICT- ILLUSTRATIVE MASTER PlAN 'TicOR'mDOR'

r '^^5.^ 'w"..- Long-term redevelopment 3- Cottage Commercial uses

^ center development and create an amenity. J^^^jl^l' -Stormwater 3St»'^j-e'^Â^''^ ''-&"gladeR°ad~" ^s^^-Screening, j^^^^

^r^- ^~--' ^ ^ --~ ^ ^ ' ' '^j^-u;^,,a^-—-':^w^?''l^--^-*i^:'&l''''<~-"'-'

~-'»S^^f_ Organize the redevelopment h-§->

^^.^^?" for limited access, buildings |^y'î:, to the street and parking to ^":s%%T the rearofthe parcels away Tî^B^JI"' ^B.€S^~-^'^

^* '"^--

l,^wlfc:£'i '^^f^.^''f^y^'the fearoft[}e parcels away ^j

^s^' '^ffSKiSi. .'.?-• from Hishway 76-

^?&.i. "^ Create mixed use district and incentivlse parcel^ .. * assemblyand redevelopment to create a mixed

,-^ ^t / '/&:.. use corridor with ground level retail/ commercial^« '•^&/'' uses wrth the potential for residential above '^-^^ ^ "~'^:^^r';-::'":' "T |

LEGEND

II Residential

• Residential (MDR)B Residential (HDR)|^| Commercial^B Mixed-use

Municipal

St® Park/Open Space

BB Greenway

^ 1J Stormwater•—1 Roads

Trails

Q Parking

rI!fr'ft

SOUTH OFHIGHWAY 15 i£'--,'• ^Z-'W. 'fSBSPIk^

Develop/ redevelop landwith a mix of small and large

commercial uses. Explore '/ .s.,1

patterns for residential ./^^;

opportunities !i ^

-^f^ ^..: -••-- • •-• ^

?-'. .^^ .!*•¥,' ' •.'•^S S&. êveloP a new Town Hall adjacent>^"

/ilhî?^-^î^the^station -i-l^^'^.'^^^-;-^----.^—-- iifc,

Sy Create a newwalkable district

focused around the intersectionf, of Parkview Drive and Highway |j'15 by exploring redevelopment

,'/Intensification on the westside of Highway 76

I?'

^' Combine entry drives to^ Community Park and Nature

Center.-<\T;;)!tBW . • :..' •- -^.'7

Remove one parking bay,connect to park space and

g add a picnic pavilion and small

S playground.

i^w":'"syv^^ "."wffl

Wetland restorationopportunity/ trail loop••~":^. ^ 'zs

Redevelop Special MemoriesZoo with expanded parkuse focusing on outdoor

environmental education -potential nature center project

? partner'^ <^1^''

-1rr

''v'Nils?^^'^ ^. _Enhanceacces"nd "^ ^'^

i connectivity south of ^ Rrt StationHighway 15 '"

Provide areas forstormwater treatment

and screening fromadjacent residential § NORTH OF HIGHWAY 15

U^»" - i, -- - -

Utilize conservation subdivisiondesign principles for residentialaround Bear Creek

^^^*^S('?^r"v~*-l'-'-»iyn - •»r-f / • '<

Redevelop the former Town Hallsite with medium density housing

':w!:^svvss^Greenway and Open Space/Park AreaAlong Bear Creek.

'Drive

^-J? Develop a mix of street-orientedKB^. housing and retail on the public works

iy." ~:i'i^; site including small central green /

^•1' I; :^c-^' ! :7^ plaza SPace °riented to Bear Creek'-."'l'^ ^^Sf^'J' natural amenity

?a'H?'''i?it7ra"lffi3S-S~E7'?i.l

Potential redevelopment ofresidential properties frontingon Highway 15, potentially

^^" integrating with Shepherd of

â^^<Si^f]i^v: the Hills Lutheran Church^^^^ttwff^..- ———." "—gy^

Enhance the pedestrian connectivity with a trail along ^r-,(f5gj•Explore underpass ^ Bear Creek and connecting along Spring Road . ,^,-,^.iu.(».-S

^.,,'ji opportunity to extend ; 'ay5iA-'3ffi',ff'3? f'i"ff2£-''<s'Sis:..- 'i.^St'.m1.' -r^ K-I^'.i;!,!] , Greenway trail •-

..sâsnuMvH,

Figure 3.3 Heritage District Illustrative Plan (Illustrated at Possible Full Build Out)


URBAN DESIGN DIRECTIONS

RESIDENTIAL CHARACTER

High Density Residential


GENERAL DEVELOPMENT CHARACTER

Medium Density Residential - Townhome, Rowhouse

i<-— .Villas / Duplexes

MIXED-USE CHARACTER

RETAIL/COMMERCIAL CHARACTER

Walkable Retail Environment Cottage Commercial

SUB AREA PLANS


PARK, TRAILS, & OPEN SPACEPreserve existing open space and enhance natural resources surrounding Bear Creek.

Develop a greenway and park system that takes advantage of natural amenities.

Explore opportunities for a public plaza that takes in views of natural resources.

Plan for a trail system that enhances the pedestrian experience (vegetative buffers/

screening, lighting, wayfmding, etc.) and creates greater connectivity throughout theHeritage District. Link back to existing sidewalks and the trails within Jennerjohn Park that

extend south of Highway 1 5.

Picnicpavilion

NeighborhoodPark

Everglade RoadExplore continuedGreenway Corridor

i>

Greenway Underpass

LEGEND

Existing Park

BB Park/Open Space

|U Greenway

• WetlandRestoration

<=> Trails

Stomwater(Amenity Opportunity)

%...

%."^

Picnic pavilion/small playground

Explore continuedGreenway Corridor

Trail connection toexisting Jennerjohn Park and trails

Explore trail underpass opportunity

Community Park with restrooms/concessions/

playground/splash pad $Figure 3.4 Parks, Trails, and Open Space Diagram


-y^.-^-iwr.s-i-qi.:.:


STORMWATER TREATMENT• Provide and plan for the necessary amount of stormwater treatment for all land uses,

taking impermeable surfaces into consideration.* Explore BMP options such as rainwater gardens, swales, or curb cuts in both commercial

and residential areas to maximize environmental efforts.

• Consider the ways in which stormwater elements can be used as an amenity, placing

trails, parks, and greenways along stormwater ponds, or using native plantings as naturalscreens and noise buffers.

^Y

r\^

LEGEND

Stormwater(Amenity Opportunity)

Creek

Potential RaingardenLocations

WetlandRestoration

"^

Everglade Road

I

$

Naturalized Landscape for Stormwater Treatment

Ra'mwater Garden

Figure 3.5 Stormwater Treatment Diagram

SUB AREA PLANS


This plan explored streetimprovements such

as parking, sidewalks,

landscaping, and publicoutdoor plaza spaces.

STREET & ROAD IMPROVEMENTS• Prioritize creating a safe, walkable environment with an enhanced pedestrian

experience.

• Consider viewsheds into activity areas and natural amenities.

• Provide character-enhancing vegetative buffers, pavement patterns, human-scalelighting and signage, and other amenities such as benches to elevate the public

realm between the street and building.

• Explore mixed-use retail options that face the street, with efficient parking strategies

(parallel/offstreet/alleys/behind buildings/parking structures) along core roads.• Reduce the speed and limit the number of traffic lanes in mixed use districts where

pedestrian activity is likely to be high.• Increase the safety of intersections with clear signage and high-visibility crossings.

• Consider traffic calming measures in high-density and residential areas.

• Explore strategies to increase traffic flow efficiency with features like roundabouts,

passing lanes, or carpool lanes.• Create route options with different levels of roads, increasing connectivity with added

intersections and turn options.

• Explore Highway 15 underpass opportunity for expanded greenway/trail connection.

"Bridge" Elements - Bear Creek Gateway Heritage District Example Street Design (Source: Smartgrowthamerica.org)



Everglade Road

Figure 3.6 Street & Road Improvements Diagram

LEGEND

Proposed TrailConnections

Primary StreetImprovements

SecondaryImprovements

Gateways

Gateway near the ProBuild sitemarks a main entry into theHeritage District, offering viewsinto the downtown Commercialarea and grain elevator along thescenic hillside.Grain Elevator Gateway to theNorth welcome visitors from

Highway 76 traveling south,offering views of the civiccampus, municipal uses, andmixed-use commercial district

with high density residentialopportunities.Bear Creek Gateway offers scenic

viewsheds of the creek, theproposed park and greenwaysystem, and Jennerjohn Parktrails and underpass.

Secondary gateways at SpringLake Road and the intersectionof Highway 15 and 76 offerviews and clear access to largecommercial infill and the mixed-use village.

SUB AREA PLANS


IMPLEMENTATION STEPSImplementation within the Heritage District will fall into a series

of broad categories:

• Private development and/or redevelopment: Projects

initiated and led by private development interests are

encouraged to proceed following the master plan'sguidance. The master plan can be used as a way to

encourage property improvements through marketing ordemonstrating coordinated public and private investment

projects.

• Public led projects: Key public improvements in theHeritage District include park improvements (see catalyst

projects), street and streetscape improvements alongprimary streets (Highway 76 and Parkview Drive), and

regional stormwater improvement projects to protect

against flooding and improve water quality.• Public Private Partnerships (PPP): A number of projects

within the Heritage District would benefit by some form ofpublic/private partnership. Projects involving the divestingofGreenville held lands or the re-purposing ofGreenville

facilities into more productive tax paying uses require adeveloper and end user. District identity and branding

benefits all property owners within the district. A district

wide entity or partnership should share in the cost to

create a brand/identity.

CATALYST PROJECTSIdentification of "catalyst" projects serves as a "jump start" to

implementation of the districts vision and plan. The following are key

catalyst projects for the Heritage District:

(l)Redevelopment of the public works site and area: This projectis a great example of a PPP opportunity. With a concept in mindand control of a significant amount of the land, Greenville should

work to find a development team with the capacity and ability

to help assemble remaining parcels of land and redevelop thesite. This will require Greenville finding an alternative location for

public works. The site is a good opportunity to take advantage of

Bear Creek amenities and create a signature piece at the heart of

the Heritage District. Key

steps include planningfor relocation of public

works, determining

a developmentpartner through aRFQ or selection

process, agreeing

on a land transfer,

acquiring remaining

parcels not owned

byGreenvilleanddeveloping a detailed

redevelopment plan.



^

*w

Reconfiguring the Community Park: Greenville has been working on planning for

improvements to the community park. With the closing of the Special Memories Zoo, Greenville

has an opportunity to reposition the park with the idea of a special use that leverages

the natural resources that connect through the site and creates additional developmentopportunity that fronts on the park. Prioritizing development of this area keeps conservation as

a focus and catalysts the development of surrounding commercial and high-density residential

opportunities. This catalyst project would also provide an opportunity to connect to BearCreek. This is an example of a Public led project.

l Redevelopment of the ProBuild site: The ProBuild site iscurrently vacant and for sale. It is an opportunity because

it is a large parcel of land with high visibility and oneowner. This should be a private led project. Greenville

could help with promotion and facilitation of linkinginterested parties to the redevelopment opportunity.

iRelocation of Town Hall to north of Fire Station: An additional

public private partnership opportunity to relocate Town Hall

is a more longer term strategy. This provides an opportunityto right size Town Hall space, plan for longer term growth, and

realize a more efficient development pattern of the existing

Town Hall site. A PPP with a potential developer/ end user may

also present sustainable options for long term growth planningby providing sublease options to enable more efficient build

outs.

<^t^ffi- !aft^©iiT%

l&te.^:Heritage District Catalyst Projects

SUB AREA PLANS


DESIGN GUIDELINESThe Heritage District is the centerof Greenville. While not a traditional

historic downtown, it is recognized

as the spot in Greenville that has that"sense of place." Rather than a primarily

automobile focus and scale, the design

of this area needs to reflect the diverse

set of users, including pedestrians,cyclists, and automobiles. This area

will continue to improve if the focus

for new commercial, multi-family/ and

office development is designing to the

human scale. Creating and reinforcingthe human scale through architecture

means designing spaces that arecomfortable to an individual. Buildings

should neither overpower a person,nor should they leave them feeling

exposed. They should be interesting

from a walking pace, providing varied

experiences regularly. This greatlyenhances the willingness of people to

spend time enjoying a place.

HERITAGE DISTRICT | ARCHITECTURE DESIGN GUIDELINES:

1. The experience of a pedestrian walking along a building is improved if there are new

experiences to keep the person's interest with strong architecture:

a. Buildings should be designed with a rhythm to the facade with significant variation

every 60 feet and minor variations at least every 20 feet. Variation can be achievedwith articulation, color, texture, materials, doors, and windows.

b. Building entries should be oriented to the street.

c. Awnings, canopies, and slightly recessed entries create enclosure and bring downthe scale of a building while creating a sense of shelter from rain, snow, and sun and

are encouraged.

d. Windows should make up at least 2/3 of the front face of the building at theground floor. Windows should allow interaction both directions, and should not besignificantly obscured or mirrored. In residential buildings with living space on the

ground floor, windows may be slightly elevated to signify private space.

e. Signs can provide branding as well as architectural interest.f. Architectural design should be continued around the entirety of the buildings, not

just the "front" face.

Articulation breaks up a building into smaller piecesvisually Canopies help reinforce the human scale



i

Building stepbacksVariation in the building massing helpscreate interesting spaces

K MM

Ifiaini m

Details help create visual interest and

show craftsmanship in construction

Newer buildings can have a "cleaner"

appearance and still incorporate

interesting details

2. The massing of buildings has the ability to enhance or

detract from the experience of people in the district. A well

proportioned building can greatly improve the feel of an

area:

a. Buildings should not present as one flat plane, ratherarticulation should be used to introduce variation in the

face of the structure.

b. If buildings are greater than three stories, their mass canbegin to overpower an individual. Buildings over 3 storiesshould incorporate step-backs after the 2nd story to reduce

the impact of the building's massing.

c Buildings do not have to be set immediately to the edge of

the property, but should be close enough that their massingcreates a sense of enclosure across the street section. If

buildings are set back from the street, windows should

remain visible from the public right-of-way.

3. Details are more noticeable when a person is walking next

to a building rather than driving by from the road. The

design of buildings should incorporate details that helpcreate interest:

a. Encourage the use of architectural details such as

window sills, lintels, columns, cornices, transoms, and/or

other elements as appropriateb. Buildings should use details consistent with the

architectural style of the building

c. Details should be functional and not arbitrary.

SUB AREA PLANS


HERITAGE DISTRICT | SITE DESIGN GUIDELINES:

Rooftop screening should match buildingmaterials Trash enclosures should be fully screened Side loaded parking Side and rear loaded parking

1. Buildings will likely require some "back of house" elements in

order to better function. This could include heating and air

conditioning units, trash and recycling containers, and utility

boxes or meters. While important, these elements should beminimized visually:

a. If feasible, incorporate trash and recycling facilities into thebuilding. When not feasible, locate these facilities in the rear of

the building and screen them from all sides.

b. When possible, locate elements such as HVAC units on the roofof buildings. Screen these with materials consistent with the rest

of the building, rather than fencing.

2. Parking is an important component to making retail andoffice uses work. The scale of automobiles may be at conflict

with creating a comfortable human environment. To improve

this condition:a. There should not be parking between the building and the

right-of-way.

b. Parking should be located at the back of buildings wherepossible

c. If parking in the rear of buildings is not feasible, parkingshould be located to the sides of buildings. If parking islocated on the sides of buildings, decorative fencing should

be used to help set an edge against the public street and

sidewalk to reinforce the human scale.



Patio spaces are highly desired amenities Maintain clear pathways with outdoorfor restaurants seating

3. Outdoor public and semi-public spaces can greatly enhance the

vibrance of an area. These should be encouraged:a. Sidewalk patio seating should be coordinated to ensure a dear

pathway is maintained without tables, chairs, or umbrellas

protruding into an accessible pedestrian route

b. On-property patios can be a highly desired amenity forrestaurants and multi-family residential projects

c. Public art incorporated into public or semi-public space helps

add to the identity of an area

SUB AREA PLANS



50 GREENVILLE, Wl SUB PLAN

f

^Exhibit A Resolution 78-20 and Ordin)

SWl ^.iMl I!'1

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W^ •• Jr

INTRODUCTIONThe East Industrial Area is located by

highways 15 and 96, just east of CTH-

CB. This design concept portrays ideasfor a warehouse and business district that

puts sustainable practices, high-qualityarchitecture, strategic lot arrangements,

and employee welfare at the forefront of the

design.

The concept shown functions as a futureland use diagram, allowing for flexibility

in building type and plot sizes to helpsteer redevelopment. This approach

provides ample configurations for largewarehouse operations, offices and business

condominiums, tech-flex, and supportingservices.

Rerouted street patterns and an enhancedtrail and stormwater management network

works with the existing natural resources,streets, and built environment to create more

connectivity for the area.

SUB AREA PLANS

^^'^yS<S^^'y^^^.yy'^^^^^:'''v "^•-^*n..:-'_'.r ••<•-*-•-•.-

'^:-'^"/';'**y".

LAND USEHIGHWAY 15 TO DESIGN DRIVE

• Explore long-term redevelopment of

commercial property at southwestquadrant of Highway 15 and MayflowerRoad.

• Develop a desired commercial district

south of Highway 15.• Utilize large land tracts for larger footprint

users (warehouse/ distribution/fulfillmentcenters) Warehouse and Industrial use.

• Develop supportive commercial & retail

uses near round-a-bouts south of Highway15nearCTH-CB.

NORTH OF DES/GN DRIVE:• Larger Warehouse Lots - Light Industrial

(warehouse distribution)(1 OOK/250k/500k)• Smaller Warehouse lots - Light industrial

(tech/flex)(2-3AC/3-5AC/7AQ

HIGHWAY 96 TO COLLEGE AVE• Industrial development infill

DESIGN DRIVE TO HIGHWAY 96• Desired light industrial site sizes (2ac to

5ac, with a small percentage up to 10ac).• Expanded stormwater treatment train

system, stormwater treatment for

development.


School Road

Levi Drive

LEGEND

Commercial

Industrial

Park & Open Space

Design Drive

Figure 3.7 Land Use Diagram



URBAN DESIGN DIRECTIONS

BUSINESS PARK CHARACTER SUPPORTING SERVICES CHARACTER

Small Office ] Headquarters

Warehouse / Distribution

®Nm;'~

Office Condos

Tech/Flex \ Light Industrial Supporting Retail

SUB AREA PLANS

EAST INDUSTRIAL AREA - ILLUSTRATIVE MAMWNWs-zo and ordinance 03-20- ^ ^-^^-^^yy^^,^^-^y^.- ^,;g|^;-

^ •i-V:Jjiîi]ilS,,&If"./ ^C3^;y^ s]i?'!^:^

Develop supportivecommercial & retail

^L. .H!GHWAY?6 - J^"c^^^Êse^^â^: ^Sf'S^^Q^ ^ „ ^-- _._^ ^.-. _ _-^. „._ . ^ . -._- —^

Extend and realign School Road êast and connect with Levi Drive for H|liii',(enhanced access and circulation to i"'"—,-;;--. Levi Drive

I desired commercial district south of î;t3;%.i>-"j; ''y^~ "^f["Highway 15 ^S'^JHj,

^.1^^'^K^ '^^j^î^,vw"' "^'"~"""?'"''1'"

f ^4g '-~^ Balance access management, desired light Industrial site sizesTl t y

and site drainage patterns to shape land development patterns

Create an expanded stormwater treatment train system integratingMud Creek flood control, stormwater treatment for development,

and creating and celebrating an identifiable brand for the^ overall development with expanded trails, native plantings, and

sustainability at the forefront

Design Drivecould act as a

or land use

separationALTERNATIVE CONCEPT

preservation

for screeningStormwater

treatment differs

per conceptly- 'y.-^-j^-

wMT-~-.-»;i. i— Stormwater-

K^ I! treatment for

k^l f'"'"^T^1

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i;?iiS^~;i'l"^.-'' "' ^CSfS'*^1,

1 I Industrial

|^| Commercial

Roads

Park/Open . :• Stormwater

Space ^ -Trails

Wetland Areas Q Parking

HIGHWAY 15 TO DESIGNDRIVE

Explore long-term redevelopment of

commercial property

Larger footprint users (warehouse/distribution/fulfillment centers)

Extend Design Drive east toMayflower Road based onpreferred alignment

NORTH OF DESIGN DRIVE

Larger Lot - Light Industrial

Warehouse distribution

WDK/250k/500kRegional Stormwater

Smaller lot-Light industrial

Tech/flex (build to suit)2.3AC/3-5AC/7AC

Stormwater Amenity

Integrated traffic network

In this option, the drainageditches courses are not modified

south of Design Drive.

HIGHWAY 96 TOCOLLEGE AVE

Infill industrial developmentbetween Communication Drive andMayflower Road

Organize site development to pushloading and service to the rear of thesite and high quality architectureto front of the lot, balanced with

parking needs

Figure 3.8 East Industrial Area Illustrative Master Plan Concept



PARK, TRAILS, & OPEN SPACEAs with the Heritage District, this sub area plan focuses on

creating a unique pedestrian experience in a set of land usesthat are traditionally vehicle-focused.

• Integrating the natural path and flood patternsof Mud Creek into the center of the development

through a series ofstormwater ponds and semi-

maintained natural open space, crossed with a seriesof foot bridges that can exude the character and

identity of Greenville.• Enhancing connectivity for the employee base

with a safe and secure trails that connect back to

employment and supporting retail services.

• Preserving trees and other existing high-qualitynatural elements where possible.

School Road

Levi Drive

Stormwater

treatment as an

amenity

Design Drive

r *!^B Pa rk& Open Space

<=> Trails

Pedestrian

Connections

Stormwater(Amenity Opportunity)

Figure 3.9 Parks, Trails, and Open Space Diagram

Trail amenities

SUB AREA PLANS

Naturalized landscape forstormwater treatment


STORMWATER TREATMENTAs seen in the concept, there is a large focus on preserving Mud Creek and

providing ample stormwater management for the large land uses proposed. The

proposed plan will:• Take into the account the context of the surrounding areas, managing

stormwater entering the site from developed areas to the west.

• Provide multiple stormwater ponds for the vast square footage of impervioussurfaces associated with warehouse and industrial land use function.

• Utilize the stormwater and creek features as an amenity, weaving them into

the fabric of an enhanced public open space with a trail and bridge network.

•^

Design Drive

r

^.

LEGEND

oar:;ac"!e" S-ia"?

Stormwater(Amensty Opportunity)

Wet/Drainage Areas

Creek

Creek Overflow

Figure 3.10 Stormwater Treatment Diagram



STREET & ROAD IMPROVEMENTS• Create connections to existing road infrastructure, roundabouts, and trail networks with sidewalk and trail extensions. Focus on how both

vehicle and pedestrians access and utilize the site.• Consider design elements that can help celebrate Greenville's unique character and heritage to create a sens of place within the East

industrial area. Native plantings, wayfinding, light posts, and landscape furnishings that may line the streets.• Plan for the implementation of BMP features such as rain gardens, curb cuts, and vegetative swales or buffers to balance the environmental

impact of new roadways.

• Extend and connect new streets to existing road patterns and the surrounding context to improve efficiency and access.

• Plan for the necessary land use, parking, loading docks, and other features associated with business and warehouse uses.

• Orient plantings and high-quality architecture to face the street and increase businessvisibility from the roadways, screening loading and areas and other site amenities from

sight.

School Road

Levi Drive

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n

i't

Design Drive

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(—)

LEGEND

I

Primary StreetImprovements

NORTHWOODFINES

District/ Development Identity Through Streetscape &Entry

Figure 3.11 Street and Road Improvements Diagram*...• Gateways

SUB AREA PLANS

"W7-S-" :r"^'^'^'^SS^^S!!SWS ^W^Sii5::r^^~^??:^3'^} ^-IK^.^ ^^^"^sfeîsS •sSE-'M-*^^'" ^û^-r %n^%®S^BS^Î%iii^!^^?N^^^^ ;.«uS%l;ss;^:; --.',•-,-.':


IMPLEMENTATION STEPSImplementation within the East Industrial District will fall into

two categories:• Private development and/or redevelopment: Projects

initiated and led by private development interests are

encouraged to proceed following the master plan's

guidance. The master plan can be used as a way to


projects.

• Public led projects: Key public improvements in the EastIndustrial District include coordinated regional stormwater

improvements enhancing water quality and mitigatingpotential flooding issues. Planning for this is currently

underway. A coordinated stormwater plan helps maximizeefficiency of initial infrastructure capital investment and

ongoing, long term maintenance. A second public led

project could be design of a key street network throughthe park and an enhanced streetscape improvement alongprimary streets that include enhanced pedestrian systems.This could be coordinated with the regional stormwater

improvement project to allow for a value enhancing trail

network serving the industrial park.


implementation of the district's vision and plan. The key catalyst

project for the East Industrial Park is to design and implementa coordinated greenway network integrating stormwater

infrastructure with value added and connected trails and

greenspace.

Expanded Greenway Network



DESIGN GUIDELINESWithin the East Industrial district, there

are a number of working buildings.

Structures must accommodate

large trucks, manufacturing, and

warehousing, typically in a very largefootprint. Typically the function of thesebuildings and sites will dictate the form.That doesn't mean development can't

be both attractive and practical. Indeed,

many successful properties in thedistrict are able to combine the realities

of industrial needs with a high-quality

appearance.

EAST INDUSTRIAL AREA I ARCHITECTURAL DESIGN GUIDELINES

^^^-y,:

Repeated vertical elements and windows help bring thebuilding to a more human scale

Articulation and color changes help to visually break up amuch larger building into smaller pieces

1. Due to the large scale of thebuildings, unbroken, blank wallscan quickly overwhelm the human

scale. To counter this, buildings

can incorporate:

a. Articulation of walls

b. Changes in color or material at

articulation points

c. Projecting and recessed

elements

d. Rhythm and patterns expressed

at a human scale

e. Varied roof lines through the

use of parapets and cornice

detailing

Entrance is celebrated

with additional windowsand unique architectural

features

The building puts a focus on theprimary entry with an overhangand floor to ceiling windows

2. Particular attention should be paid to the entrances of buildings. These are the

client facing areas, and set the tone for the rest of the building. Entrances should becelebrated architecturally:

a. Differentiate the entrance area from the rest of the building's wall plane by bringing it

forward, or recessing it from the rest of the building massing

b. Architectural elements such as a columns, entry courts, vestibules, projectingoverhangs/porte cocheres, taller features, and special lighting help signify the elevated

importance of the entrywayc. Use of color and high-quality materials to distinguish the entryd. Windows should make up the majority of the facade in entry areas

e. Locate entrances in a place of prominence on the building and in relationship to thestreet.

SUB AREA PLANS


Design elements are present on

all sides of the building

High quality architecture is carriedthroughout all building sides

3. While entrances should be celebrated, the rest of the building

should not be neglected.The entire building should present a

coherent architectural approach:

a. Continue use of materials, colors, textures, and architectural

features throughout the building.

b. Variations in the building massing (articulation, varied rooflines) should be expressed on all sides of the building.

c. Maintain the use of windows throughout all sides of the

building (it is understood that industrial uses may not always

support the widespread use of windows, but they should

continue to be incorporated as possible).d. When additional or accessory buildings are included on a site,

the materials and design aesthetics should express continuitywith the primary building.

All sides of trash enclosures should befenced

Rooftop screens should match the

building

4. Industrial buildings, by nature, include features that are

functional, but may not be attractive. Th is could include loading

docks or mechanical equipment. These areas should be screened

from public view, and minimized in the aesthetic expression of

the building:a. Use of parapets to screen rooftop mechanical equipment. The

materials of this screening should be consistent with the rest ofthe building rather than a different material such as fencing.

b. Orientation of loading areas away from public frontages and

views.

c. Incorporation of waste and recycling areas into the buildingrather than external where possible. Where it is not possible,

these areas shall be located away from street and be screened.

d. Reduction to the extent possible of outdoor storage. Where

some outdoor storage is necessary, it shall be screened from

public frontages and views.



Windows and thoughtful material choices add interest and should remain in goodcondition A mix of quality materials convey a sense of permanence

5. The buildings in the East Industrial Park should convey permanence and an elevated quality. This should be done through material choices,thoughtful detailing, and craftsmanship of construction:

a. Materials should be high quality and long lasting, including clay or finished masonry brick, finished concrete, or stone

b. Materials such as steel/cormgated/sheet metal walls, unfinished concrete masonry block, and exposed plywood/pressboard shall not be used.

fF/S should be minimized and not be used along the bottom of the building.c. Details should be architectu rally valid, rather than tacked on, arbitrary, or merely decorative.d. Construction should demonstrate a high level ofaaftsmanship and quality.e. Materials and design elements should be considered for their lifespan, rather than just the day they are installed.

SUB AREA PLANS


EAST INDUSTRIAL AREA I SITE DESIGN GUIDELINES

Wayfinding signage can helpguide users to the appropriatedestinations

Use quality signage at the streetto identify businesses

1. Entry into the site should start the experience thatstrengthens the identity of the user and improves

safety and ease of circulation:

a. Incorporate of logo and wayfinding signage

into the entry from public streets.

b. Ensure entry signage, gateways, andlandscaping do not obscure visibility into and

out of the property, particularly with regards

to vehicular circulation and intersection sight

triangles.c. Separate automobile and truck entries to the

extent possible.

-<

Create separated walkways from buildingsto public right-of-way and through largerparking areas

Introduce planted areas in parking lots to improveappearance, shade, stormwater management, and

reduce the urban heat island effect

2. Parking & Circulation are the first set of experiences that an employee or client

has with the site. It should encourage safe and easy movement and parking.

It is worth remembering that even though most people may show up invehicles, the moment they shut the driver's door, they become pedestrians

and need safe ways to get to the building. Site design of parking and

circulation should:

a. Align driveways with existing or planned driveways on the opposite side of

the street

b. Provide sufficient spacing (at least 20') between entries and the first parking

stall to allow for queuing as cars leaving the sitec. Ensure pedestrian connections (trail or sidewalk) exist between the public

right-of-way and the buildings. Large parking areas should also have

pedestrian connections to building entries. To the extent possible, pedestriancirculation should be separated from vehicular circulation

d. Parking areas should have internal landscaping with trees and plantings in

islands. Islands should be at least 6 feet wide and occur no less than every 20

parking stalls.e. Bicycle parking should be located next to and visible from buildings to

minimize vandalism and/or theft. Avoid hidden and dark locations.


Exhibit A Resolution 78-20 and Ordinj

ie Source: Rattler

INTRODUCTIONThe existing Lions Park and Sports and SplashPark land areas are municipal-owned plots

along highway 76 and 96. Both sites are

currently under redevelopment, which is a

great time to consider land use patterns for

the surrounding context, as well as plan fortrail and pedestrian connections between the

two parks.

A small series of existing trails surround the

site, but connection across busy roadwaysand between the facilities is non-existent.

Primarily farmland today, these sites hold

potential for selective commercial and retail

uses that can support this area as a family

gathering place.

Greenville's Lions Park is designed to

celebrate Agriculture, and exploration of apotential Agricultural Heritage Museum isencouraged to further celebrate Greenville's

unique history.

f-^^^^?^'-7yvl^^?'y

SUB AREA PLANS

Convenience Retail Example

LAND USE• I nteg rate prog ra m from

Community Park:

- 4 Little League Fields

- Community Center- Splash Pad

- Outdoor Gathering AreaSkate ParkBasketball Courts

• Explore the integration of

adjacent convenience retail at

the intersection of highway 96and 76.

• Explore other supporting retail

and commercial uses south of

Highway 96.• Consider additional

opportunities to celebrate

Agriculture (heritage museum).


SPORTS + SPLASH & LIONS PARK - ILLUSTRATIVE MASTER PLAN

'^^: il

I J

aG<=>

0

LEGEND

Commercial

Explore Commercial

Airport Zone

Privstp Ouunpr-ihip

Parking

Existing Trails

Possible Access

Sport FieldTurfPavilionParking LotStormwater Pond

Agriculture Field

Private

Property

:tli'"—rZ^1!!^.^lg§g^* ''J-..-...y»*^^'^^'' ^

ExploreConnection

Opportunities

te*; Explore Infill/Redevelopment Options

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'^y^sss^ • - '•k^N^^^'.3^211i_.._..:.._.^.^;.

Figure 3.12 Sports & Splash + Lions Park Concept

7?^" "v-i-rfK'"' '•^:1^ '-F-'

in'^" ••^^. Lions Park %,

ys^ '_;.

^ Explore Infill/Redevelopment

—;-- Options - Commercial

^?^(-3li(^Ni^fi

Site Access

Potential commercialdevelopment site -

approximately 2.19 AC



IMPLEMENTATION STEPSImplementation within the Sports + Splash and Lions Park area will fall into

three categories:• Private development and/or redevelopment: Projects initiated and led

by private development interests are encouraged to proceed followingthe master plan and the Comprehensive Plan guidance. The master plan

can be used as a way to encourage property improvements throughmarketing or demonstrating coordinated public and private investment

projects.

• Public led projects: Greenville is currently in the process of exploring

development of the Sports + Splash Park. Additional work could be doneto explore ways that link up the Sports + Splash Park with Lions Park via

trail corridors. A trail corridor on the north end and one on along Highway

96 could serve this purpose. A second public project could be explorationof a comprehensive plan amendment evaluating additional critical mass

for supporting commercial uses south of Highway 96. This would alsoneed to take into consideration implications from the Airport overlay

district.

• Public Private Partnerships (PPP): A key project within the Sports + Splashand Lions Park district would benefit by some form of public/private

partnership. As the location of this district is nearest Tier 3 lands from

the comprehensive plan and the "Agriculture Green Belt" an opportunityexists to build off the park amenities in the area with an agriculture

themed community attraction. This could include commercial uses thathave an agriculture emphasis, historical/cultural attractions that tell the

story of agriculture in the regional, educational institutions that offertraining or vocational schools. This could be a partnership with the Land

Stewardship Committee, Greenville, Outagamie County, private land

owners, philanthropy groups, State of Wisconsin, private businesses, orother museum/history center operations.

CATALYST PROJECTSIdentification of "catalyst" projects serves as a "jump

start" to implementation of the district's vision

and plan. The key catalyst projects for the Sports +

Splash and Lions Park area include:• Exploration of trail connections between

the two parks.• Consideration of a comprehensive plan

amendment for commercial uses south of

Highway 96.

• Exploration of an Agricultural Heritagedistrict and program

SUB AREA PLANS

AGRICULTURAL HERITAGE &TOURISMExhibit A Resolution 78-20 and Ordinance 08-20

AGRICULTURAL TOURISMSimilar places have helped strengthen their agricultural identity

through agricultural tourism. Agricultural tourism is the business ofestablishing farms as destinations for educational experiences and

entertainment uses, while helping increase the farm income.

Pumpkin patch Agricultural Heritage Museum, Boerne TX'

K&' '•^&^C':H3^-;;-^.=='r ~-_

-»»-^«^?Farm to table restaurants Luna Valley Farm, Decorah IA

AGRICULTURAL HERITAGEA large part ofGreenville's identity is tied to agrarian lifestyles

and values. Strengthening this identity over time may have itschallenges as farming operations change throughout Greenville.

Farming operations and home businesses may be subject to zoningrestrictions, building codes, compliance with the Americans with

Disabilities Act, taxation, and other regulations. Producers who

provide food products, food stands, or restaurants must consider

local and state food safety and public health laws that may apply, inaddition to laws governing liquor licenses. Businesses located in theagricultural areas of Greenville should follow the Comprehensive

Plan's Future Land Use Districts to minimize conflicts with adjacentland uses and natural resources.

Examples of Agricultural Tourism include:

• Agricultural Museums

• Breakfast/Dinner on the Farm• Corn Mazes

• Cut-your-own Christmas Tree

Farms

• Demonstration Farms

• Event Venues(Barn

Weddings)• Garden & Barn Tours

• Hay Rides

'S»JR»

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Living History FarmsOn-farm Farmers'Markets

Petting and Feeding zoos

Pumpkin Picking PatchesRural Bed & Breakfasts and

Farm-stays

U-Pick Operations

Winery, Brewery, andDistilleryTours/TastingHeritage Museum

Redhead Creameryin Brooten, MN Bad Habit Brewing in St. Joseph, MN


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"p "'""" w ^T?'^.y.^^^t?nw;*iTT-'"^.^''':.,w\+^.^r;*-;.~'^w'.n:'^"^ ^'T;?':^^^Tr^'^'"^J-r^:2*!^-T^^^^T^^^;~'?y'^*^?ri°^^

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Exhibit A R<

INTRODUCTIONGATEWAY TYPESGateways are identified as primary points of entrance into

Greenville. Gateways can be used as a strategy to encourage

and enhance the community identity and sense of place,setting it apart from the surrounding Fox Valley region. The

sub area planning process used the 2040 Future Land UsePlan's identification of existing gateways along the Greenville's

border to guide the placement of potential secondary gatewayopportunities within individual districts, as can be seen in figure

3.13. Elements such as streetscape layout, landscaping, and

wayfinding signage are design features that help celebrate the

Greenville's unique heritage, or the character of smaller districts

within. Examples of these features are illustrated throughout this

chapter by use of precedent imagery.

CORRIDORSCorridors often lie along major roadways, connected on either end

of a boundary by gateways. Land use decisions made along thesecorridors have an important impact on creating the way peopleexperience Greenville, and contribute greatly to the area's identityand sense of place. The figure identifies how the future land use

plan identifies districts along these corridors to help transition

rural and agricultural uses, an important identifying element ofGreenville's heritage, into more developed areas with commercial

and residential footprints. The diagram helps to explore andidentify future land use patterns and opportunities in more detail

as Greenville continues to grow, helping to steer future economic

development.

SUB AREA PLANS

Planted Medians


GATEWAYS & CORRIDORS DIAGRAM

Rural StretchMMoffarw'^d, iw/pr wpwyc.w^fnfrcia!

f(^;?(<?t*;/;/p.\ /fi/)ri-it~.:^e, irwuy", ec^l.'JrKjWfnpwvtVfnwiof'.fr.ifWKf' Ss'o^'tt,':s^

,s^<•^":by,t"»,l

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luslness Parkirf);<frtfli'/^re/lf?CT

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wine-^wrh^'ofhci' i. ''

^ Established Gateway

^ Potential Gateway

Distinguished Land Use Areas

Figure 3.13 Gateway and Corridor Locations Diagram



IMPLEMENTATION STEPSImplementation within the Gateways and Corridors District will

fall into a series of broad categories:

• Private development and/or redevelopment: Projectsinitiated and led by private development interests are

encouraged to proceed following the master plan'sguidance. The master plan can be used as a way to


projects. Private development should take cues from the

design guidelines to create high quality developments

• Public led projects: Key public improvements in the

Gateways and Corridors District include a development

and implementation ofasignage and wayfinding plan

(see catalyst projects), coordination with WisconsinDOT and Outagamie County for street and streetscape

improvements along primary streets and at entries into the

community, and provision of utilities to newly developing

areas.

• Public Private Partnerships (PPP): A number of projects

within the Gateways and Corridors District would benefit

by some form of public/private partnership. Projects withhigher design standards that improve the public characterof the district may be eligible for community support

through tools like Tax Increment Financing (TIF) or tax

abatement.


implementation of the district's vision and plan. For the gateways

and corridors, these projects include:• Development of a signage and wayfinding plan for Greenville:

A plan will help create continuity across public signage within

the community. It can identify size, scale, and appearance ofsigns, along with associated costs and direction on prioritiesand schedule. The plan should include different sign types from

monument/gateway signs to smaller directional signage.

• Enhanced round-a-bout design: Even though it is a half mile

into Greenville, many people perceive the round-a-boutat Highway 15 and County Road CB to be a gateway intoGreenville. As the area grows to the north and south, the

round-a-bout will only gain more significance. Work with theWisconsin DOT to develop a stronger gateway using the round-

a-bout.This could include signage, art, and/or landscaping.

• Use signage to promote the Tier 3 Greenbelt: Develop signageto notify road users they are passing through the GreenvilleGreenbelt

• Use wayfmding signage to direct visitors to the Heritage Districtand the Lions/Sports and Splash Park District: These are key

destinations in Greenville. Signage should steer visitors to these

areas.

SUB AREA PLANS


DESIGN GUIDELINESThe gateways and corridors ofGreenville are the front door of the

community. A drive along County Road

CB or Highway 15 is often the firstimpression someone has ofGreenville

and this will shape perceptions ofGreenville. Likewise these corridors

are the main travel routes for people

living and working in Greenville.Thearchitecture and design should offer a"welcome home"that residents can be

proud of.

These corridors also represent a diverse

set of land uses, from agriculture to

industrial, from parks and homes toretail centers. Each of these uses puts

unique demands on their buildings and

circulation network.

GATEWAYS & CORRIDORS I ARCHITECTURE DESIGN GUIDELINES:

Changes in roof line, materials, and articulation

help create interest

Material changes and variation in building massingreinforce a more human scale

1. Commercial and industrial buildings are often built with visibility from the road in

mind. Signs and buildings need to be quickly recognizable to a driver hundreds of feet

away, moving at highway speeds. This can create buildings that are out of a humanscale when encountered up close. To visually break the buildings up, incorporate:

a. Articulation of walls and roof lines.

b. Addition of projecting and recessed elements.

c. Variation in pattern, color, and/or materials.



Windows allow for views into the building at the entry

2. Many of the buildings along the corridors are visible from highways, butaccessed via frontage or back roads. This means the buildings are visiblefrom many angles and may have multiple "front" faces. It is important

that buildings display a high level of design across the entire structure,

not just one side.a. Materials and colors should be continued on all sides of a building.

b. Architectural details and features need to be considered and included

throughout the building.c. Avoid large blank walls on the sides of buildings. Sides should

incorporate windows and articulation of building massing.

d. It is understood that some utilitarian elements (loading, storage) mayoccur on the sides of buildings. These should be screened from public

right-of-ways and separated from other internal circulation routes.

e. When a site includes multiple buildings, or requires accessory buildings,the architecture of these buildings should match or compliment the

design of the primary building.

Entry is given a place of prominence, reinforced with architectural details

SUB AREA PLANS


^.

Use of quality materials in a more classic brick building

3. While the entirety of a building must not be ignored, the

entrance should be especially celebrated architecturally:

a. Entries areas should allow people to see what is going on insideas they approach. Windows should represent at least 50% ofthe facade in entry areas.

b. Use articulation to extend/recess and raise/lower the entry todistinguish it from the rest of the building.

c. Vary building heights at the entry location to incorporate

architectural details and elements such as awnings, lighting,

porte cocheres/overhangs that help strengthen the human

scale and accentuate the entry.d. Orient buildings so that entries are visible and facing the public

street.

Use of quality materials in a sleeker modern building

4. Buildings in the gateways and corridors are highly visible and reflect

on the character of the community. Design and construction of

these buildings should be of a high standard, not only when theyare new, but also as they age.

a. High quality materials should be used, including day or finished

masonry brick, finished concrete, or stone.

b. Avoid materials that suggest a temporary nature, substandard

design, or low quality such as corrugated metal walls, unfinished

concrete masonry, and exposed wood that is not expressly suitedfor high-ftnish outdoor use. EIFS should be minimized and not used

along the base of buildings.c. Construction and maintenance of buildings and landscapes

should reflect a high level ofcraftsmanship and professionalism.

d. Architectural details and features should be functional, not simply

decorative or arbitrary.

e. The entire lifespan of a material should be considered before it is

used on a building. This includes how materials age, patina, hold

up against weather, and retain their integrity. Materials that areprone to undesirable fading, rusting, or otherwise degrade should

not be used.



Fully enclose trash areas

Use appropriate building materials toscreen rooftop mechanicals

GATEWAYS & CORRIDORS I SITE DESIGN GUIDELINES:t RECEIVING^ THUCK/RV

PflRKING'

4- EMPLOYEEPftRKING

^ EXECUTIVEOFFICES

Use wayfinding to help filter users toappropriate locations

Do not allow signage to block views ofstreets, sidewalks, and trails

5. Industrial and commercial uses often require loading docks,

mechanical equipment, and trash/recycling areas. Theseutilitarian elements are necessary to the functioning of a

building and business, but are not aesthetically attractive. These

elements should be screened from public view and minimizedarchitecturally:

a. Orient loading, trash facilities, and building mechanicals awayfrom all public right-of-way to the extent possible.

b. If feasible, incorporate waste and recycling areas into thebuilding. If these areas must be outside, they should be screened

on all sides and located away from public view.

c. Outdoor storage is discouraged. When it is required, outdoor

storage shall be screened and located away from public view.

d. Ifmechanicals are located on roofs, utilize parapets orenclosures to screen them. These screening elements should

be consistent with the design and materials of the rest of the

building.

1. Entry

a. Follow spacing standards, especially when entering/exiting

from busier streets and highways.

b. If possible, provide alternate access instead of directly from

Highway 15 and Highway 76.c. When possible align driveways across streets.d. Provide dear sight lines between entries/exits and the

public right of way. Do not block these areas with signs or

landscaping.e. Provide dear directional signage for different users (loading,

customers, employees, etc).

SUB AREA PLANS

' .'-".


Provide dedicated walkways through large parking lots

Incorporate planting areas into parking lots

2. Parking and Circulation

a. Separate circulation for trucks and loading from circulation for

personal vehicles, pedestrians, and bicycles.b. Parking shall be designed not to conflict with queuing at

entrances/exits.

c. Provide pedestrian/bicyde connections between the building

and the public right of way. If a site has a large parking lot,

provide separated pedestrian connections through the parking

lot as well.

d. Locate bicycle parking in well lit, high visibility areas, includingfrom the building to minimize the potential for theft and/orvandalism.

e. Parking areas should incorporate landscaping and trees inislands. Landscape areas should be at least 6 feet wide to allow

for trees to grow and occur no less than every 20 parking stalls.


'•WKBH^^SWKfSiSiSlti^Kxai^^



SUB AREA PLANS

^WNV^^Exhibit A Resolution 78-20 and Ordinai

ince 08-20


STAKEHOLDER ENGAGEMENTEVENTS

Date Type of Engagment

3/23/2020

3/24/2020

4/1/2020

4/1/2020

4/1/2020

4/1/2020

4/1/2020

4/1/2020

4/1/2020

4/6/2020

4/6/2020

4/8/2020

4/8/2020

4/14/2020

4/14/2020

4/17/2020

4/17/2020

4/17/2020

4/20/2020

5/5/2020

5/5/2020

5/5/2020

6/15/2020

Week of 6/15/2020

6/16/2020

6/16/2020

6/16/2020

6/22/2020

6/22/2020

6/22/2020

6/22/2020

6/29/2020

6/29/2020

6/29/2020

6/30/2020

6/30/2020

7/3/2020

7/3/2020

6/29/2020-7/3/2020

Stakeholder Interviews

Stakeholder Interviews

Project Website went live w/SocialPinPoint Map and Survey

Notified public of Project Website,SocialPinPoint Map and Survey via Blog

Notified public of Project Website, SocialPinPoint Map and Survey via Facebook

Notified public of Project Website, SocialPinPoint Map and Survey via Twitter

Notified public of Project Website, SocialPinPoint Map and Survey via Town website on Homepageand Zoning Ord/Sub-Area Plan project page

Notified public of Project Website,SocialPinPoint Map and Survey via Stakeholder email

Notified public of Project Website, SocialPinPoint Map and Survey via Stakeholder papernewsletter mailed out last week in March

Notified public of Project Website, SocialPinPoint Map and Survey via e-newsletter

Notified staff of Project Website, SocialPinPoint Map and Survey via email

Follow up email to Stakeholders

Notified businesses of Project Website,SocialPinPoint Map and Survey via Fox West Chambere-newsletter

Follow up notification of Project Website,SocialPinPoint Map and Survey via blog

Follow up notification of Project Website, SocialPinPoint Map and Survey via facebook

Follow up notification of Project Website,SocialPinPoint Map and Survey via facebook

Follow up notification of Project Website, SodalPinPoint Map and Survey via blog

Follow up notification of Project Website,SocialPinPoint Map and Survey via twitter

Follow up notification of Project Website, SocialPinPoint Map and Survey via e-newsletter

Follow up email to Stakeholders

Follow up notification of Project Website, SocialPinPoint Map and Survey via facebook

Follow up notification of Project Website, SocialPinPoint Map and Survey via twitter

Public Workshop

Mailed Post Card to Greenville property owners about Virtual Open House

Blog post about Virtual Open House

Facebook post about Virtual Open House

Twitter post about Virtual Open House

E-Newsletter about Virtual Open House

Blog post about Virtual Open House



E-Newsletter about Virtual Open House







Virtual Open House


6/30/2020

6/29/2020-7/3/2020

7/20/2020

8/17/2020

8/31/2020

September

October

10/26/2020

2 Virutal Open House Live Sessions -19 attended live virtual sessions.

Update on the project via paper newsletter

Public Workshop

Public Workshop

Public Meeting

Facebook/Twitter/Electronic Newsletter/Blog posts to seek public comment on the plan

Update on the project via paper newsletter

Public Hearing and approval of the plan

STAKEHOLDERSStakeholder Project Stakeholder Contact Name Phase 1 Engagement Meeting Meeting

Area Group Strategy Date Time

Tour and Zoning StaffMeeting

Brokers/developers/investors

WEDC

Fox West Chamber ofCommerce

Fox Cities Chamber ofCommerce

Fox Cities RegionalPartnership

Hortonville Area SchoolDistrict

Fox Valley TechnicalCollege

Small BusinessDevelopment Center atUW-Oshkosh

Fox West RegionalSewerage Commission

East Central WisconsinRPC

Outagamie County -

Land Development

Outagamie County -

Highway

Outagamie County -

Airport

ADRC (Outagamie)

WisDOT

WisDOT

WiDNR

WiDNR

DATCP

Fox Cities Conventionand Visitors Bureau

Fown

Developers

Economic

Development

Economic

Development

EconomicDevelopment

Economic

Development

Education

Education

Education

Regional

Regional

Regional

Regional

Regional

Regional

Regional

Regional

Regional

Regional

Regional

Regional

Jan Bartz

Scott

JaymeSellen

Jayme Sellen

ToddTim

DaveWuestenberg

Tom McDermott

Jim Kirk

Tom Baron

Kara Homan

DeanSteingraber

Abe Weber

David Nielsen

MattHalada

AmyMinser

RobertRosenberger

Katy Smith

Pam Seidl

Kickoff-Extended StaffMtg

Kickoff-Roundtablet

Kickoff- Regional Mtg

Kickoff- Regional Mtg &Online Survey

Kickoff-Regional Mtg&Online Survey

Kickoff-Regional Mtg&Online Survey

Kickoff-Regional Mtg















3/23/2020

3/23/2020

3/23/2020

3/23/2020

3/23/2020

3/23/2020

3/23/2020

3/23/2020

3/23/2020

3/23/2020

3/23/2020

3/23/2020

3/23/2020

3/23/2020

3/23/2020

3/23/2020

3/23/2020

3/23/2020

3/23/2020

3/23/2020

3/23/2020

3:00 a.m.

11:00a.m.

1:15p.m.

1:15p.m.

1:15p.m.

1:15 p.m.

1:15p.m.

1:15p.m.

1:15p.m.

1:15p.m.

1:15 p.m.

1:15p.m.

1:15 p.m.

1:15p.m.

1:15p.m.

1:15p.m.

1:15p.m.

1:15p.m.

1:15 p.m.

1:15p.m.

1:15p.m.


Northeast WisconsinInternational BusinessDevelopmentProgramNEWREP

Fox Valley WorkforceDevelopment Board

Northeast WisconsinEducational Resource

Alliance

New North

Greenville Lions

Greenville Lioness

GreenvilleYMCA

Greenville Youth Sports

Fox Cities United SoccerClub

Farmers Market

Sustain Greenville

Civic Club

Town Board

Planning Commission

Land Stewardship Group-ad hoc

Town Staff

Key businesses in projectarea

Large landowners in

project area

Key businesses in projectarea

Large landowners in

project area

Urban Core

(excludingHeritage) &Gateway

Urban Core

(excludingHeritage) &Gateway

Heritage& UrbanCore withinHeritage

Heritage

Regional

Regional

Regional

Regional

CommunityGroup

CommunityGroup

CommunityGroup

CommunityGroup

Community

Group

Community

Group

CommunityGroup

CommunityGroup

Town

Town

Town

Town

Business

Public

Business

Public

MaryKohrell

Bobbi Miller

Linda Bartlet

Connie Loden

Ryan Pashke

Bonnie Peters

Brian Rammer

DarinTriplett

Jan Breitbach

LeanneMeidamWincentsen

John Conrad

Gerry Skalla





Kickoff- Community

Mtg

Kickoff- CommunityMtg


Kickoff- Community

Mtg


Kickoff- Community

Mtg

Kickoff- Community

Mtg

Kickoff- Community

Mtg

Kickoff-Joint Meeting

Kickoff- Joint Meeting

Kickoff- attend meeting

Kickoff- Extended StaffMtg

Kickoff- Gateway Mtg/Individual

Kickoff- Gateway Mtg/Individual

Kickoff-Heritage Mtg/Individual

Kickoff-Heritage Mtg/Individual

3/23/2020

3/23/2020

3/23/2020

3/23/2020

3/23/2020

3/23/2020

3/23/2020

3/23/2020

3/23/2020

3/23/2020

3/23/2020

3/23/2020

3/23/2020

3/23/2020

3/23/2020

3/24/2020

3/24/2020

3/24/2020

3/24/2020

3/24/2020

1:15p.m.

1:15p.m.

1:15p.m.

1:15p.m.

3:00 p.m.

3:00 p.m.

3:00 p.m.

3:00 p.m.

3:00 p.m.

3:00 p.m.

3:00 p.m.

3:00 p.m.

4:30 p.m.

4:30 p.m.

5:00 p.m.

8:00 a.m.

10:00a.m.

10:00a.m.

1:00 p.m.

1:00 p.m.

LANDOWNERS BUSINESSExhibit A Resolution 78-20 and Ordinance 08-20

PIN TIER/Future Landowner/ DistrictLand Use Business

Contact Name MAIL ADD1 CITY_ST_ZI

Air WisconsinAirlines

AstenJohnson

GulfstreamAerospace

Jansportlnc

M J Electric

Miller Electric

OshkoshCorporation

Plexus Corp

School Specialty

Valley Bakers

All World Ford

airport

\irport

110089201

110087200

110019701

-ierV

ndustrial/employment/\irport

nert/ndustrial/Employment/airport

ncr 1,ndustrial/Employment/Mrport

Her 1/Industrial/Employment/airport

tier 1,Industrial/Employment/Airport

nert/Industrial/Employment/Airport

Tier 1,Industrial/Employment/Airport


Tier I/Industrial/Employment/Airport


Tier II & III

iusiness

business

Business

business

Business

Business

Business

Business

Business

Business

Business

Jrban:ore

Jrbanlore

Jrban;ore

JrbanCore

UrbanCore

UrbanCore

UrbanCore

UrbanCore

UrbanCore

UrbanCore

UrbanCore/Gateway

iarah Spaulding--luman Resources 2437

^yan Mielke-FacilityEngineer

:!andySahotsky-Facilities Manager

Dave Lease-Plant

Manager

Ryan Meyers

Sara Egan - HR Manager

Bryce Frank-Director

of Grounds andMaintenance

Jeremy Smith -

Controller

StuWinarski

AZUREENTERPRISES LLC

BERGMANN,STEPHEN L

110035300

110062100



Landowner

Landowner

Heritage

Heritage

AZURE ENTERPRISES LLC

BERGMANN, STEPHEN L

N1786HYACINTH LA

W7692COUNTY RDJJ

GREENVILLE,Wl 54942

HORTONVILLE,Wl 54944


BOSIN, GORDONL

CHARLES SR/DONNA REIMERRVLV

GREENVILLECOOP GAS CO

GREENVILLEGROUP LLC

IMMEL (LE),DONNAM

IMMEL, RANDALLR

LN REAL ESTATELLC

OBERMEIER,BARRY

Patricia Heeg

PEPPER, THOMASA

Warren Hanson

WHEELER REVTRST, GENE

WHEELER, GENE

110040507

110039200

110038600

110239500

110038500

110037903

110030700

110040700

110063001

110062300

110062800

110061600

110061900









Tier I/Suburban


Tier 1,Suburban


Tier VIndustrial/Employment/Airport

Landowner

Landowner

Landowner

Landowner

Landowner

Landowner

Landowner

Landowner

Landowner

Landowner

Landowner

Landowner

Landowner

Heritage

Heritage

Heritage

Heritage

Heritage

Heritage

Heritage

Heritage

Heritage

Heritage

Heritage

Heritage

Heritage

BOSIN, GORDON L

CHARLES SR/DONNAREIMERRVLV

GREENVILLE COOP GASco

GREENVILLE GROUP LLC

IMMEL(LE), DONNA M

IMMEL, RANDALL R

LN REAL ESTATE LLC

OBERMEIER, BARRY

Patricia Heeg

PEPPER, THOMAS A

Warren Hanson

WHEELER REV TRST,GENE

WHEELER, GENE

W5030WASHINGTONLAKE DR

N1782 MAPLETERRACE RD

PO BOX 168

1555 SPARKAV

N1798MUNICIPAL DR

N1876 DONNADR

PO BOX460069

W9489AFFELDT RD

N1502JuliusDr

W7111 SPRINGRD

E11374Hanson Rd

N1426MIDWAY RD

N1426MIDWAY RD

SHAWANO,WI54166

GREENVILLE,Wl 54942

GREENVILLE,Wl 54942

NEENAH,WI54956

GREENVILLE,Wl 54942

GREENVILLE,Wl 54942

HOUSTON, TX77056

NEW LONDON,Wl 54961

GreenvilleWI54942

GREENVILLE,Wl 54942

ClintonvilleWI54929



Azco

BENNETT, BRUCES (Katherine)

110086204

110013304


Tier2/LimitedService

Residential

Landowner

Landowner

UrbanCore

UrbanCore

Patrick Choudoir

BENNETT, BRUCE S(Katherine)

N2115BENNETTCI

GreenvilleWI54942


Breyer Property

BURNS &MCDONNELL INCA KANSAS CORP

CALUMETVILLAGEPARTNERS LLC

Cheryl Zaug

Coenen Trust

Ermers Property

Ermers Property

Ermers Property

GLLB PROPERTIESLLC

IMMEL LANDINVESTMENTSLLC

JACK, PATRICIA

Jennerjohn Trust

Julius Trust

KAUR, RAVINDER

KIPPENHANREVOCABLETRUST

KORTH, JOHNS

110083600,33500

110086204

110087200

110081900

110086300

110088300&110088400

110088300&110088400

110088300&110088400

110027400

110027500

110016800

110094100,94102

110082300

110019900

110027700

110014211

nerl/ndustrial/Employment/airport

Fiert/Industrial/Employment/Airport







Tier2/LimitedServiceResidential

Tier II & III

Tier II & III



Tier II & III

Tier 2/LimitedService

Residential

Tier II & III

Landowner

Landowner

Landowner

Landowner

Landowner

Landowner

Landowner

Landowner

Landowner

Landowner

Landowner

Landowner

Landowner

Landowner

Landowner

Landowner

UrbanCore

UrbanCore

UrbanCore

UrbanCore

UrbanCore

UrbanCore

UrbanCore

UrbanCore

UrbanCore

UrbanCore

UrbanCore

UrbanCore

UrbanCore

UrbanCore

UrbanCore

UrbanCore

Vlichael Breyer

BURNS &MCDONNELLINC A KANSAS CORP

CALUMET VILLAGEPARTNERS LLC

Cheryl Zaug

Steve Frassetto -

Attorney

Scott Ermers

Tom Ermers

GaryErmers

GLLB PROPERTIES LLC

IMMELLANDINVESTMENTS LLC

JACK, PATRICIA

LauriVanden Boogaard

John Julius

KAUR, RAVINDER

KIPPENHAN REVOCABLETRUST

KORTH, JOHNS

9400 WardPkwy

3305 NBALLARD RDUNITC

10700 SUNNYCT

W7618MISTYSPRING CT

PO BOX 135

N2415MANLEY RD

N1786HYACINTH LA

W7557HILLVIEWRD

W6732SUNNYVALELA

Kansas CityMO 64114

AppletonWI54911

SISTER BAY, Wl54234-9165

GreenvilleWI54942

GREENVILLE,Wl 54942

HORTONVILLE,Wl54944

GREENVILLE,Wl 54942

HortonvilleWI54944

GREENVILLE,Wl 54942


Un Family LLC

ORT, MICHAEL(Tanner, et al)

PaulSchroth

REI LAN D, RANDY

Schroeder Trust

Schroth Trust

STEINACKERFARMS INC

VANDERKINTER,LOREN

CHRISTUSLUTHERANCHURCH OF AP

KEYDEVELOPMENTGROUP LLC

PAPER VALLEYCORP

David Buss Trust

GreenvilleProperties LLC

NWMoonshadow&CB

NW STH 15 & CB

Schlimm Trust

Mobile HomePark

110080600,700

110015400,110015600,110026800

110088600,088500,088800,089006

110017700

110086702

110088600,088500,088800,089006

110094801

110018900

110027502

110124200

110091900,110092600,110092700

110085604

110045400

110047600

TIF/15/CB

110124200


Tier2/LimitedService

Residential


Tier 3/Agricultural



Tier 3,Agricultural

Tier II & III

Tier 2/LimitedServiceResidential

Tier 1/MobileHome

Tier 1/OpenSpace







Landowner

Landowner

Landowner

Landowner

Landowner

Landowner

Landowner

Landowner

Landowner

Landowner

Landowner

Landowner

Landowner

Landowner

Landowner

Landowner

Landowner

UrbanCore

UrbanCore

UrbanCore

UrbanCore

UrbanCore

UrbanCore

UrbanCore

UrbanCore

UrbanCore

UrbanCore

UrbanCore

UrbanCore/Gateway

UrbanCore/Gateway

UrbanCore/Gateway

UrbanCore/Gateway

UrbanCore/Gateway

Gateway

Lin Family LLC

ORT, MICHAEL (Tanner,etal)

PaulSchroth

REILAND, RANDY

Richard & PatriciaSchroeder

CLARENCE R SCHROTHFAM TRUST

STEINACKER FARMS INC

VANDERKINTER, LOREN

CHRISTUS LUTHERANCHURCH OF AP

ATTN:COMMERCIALTAXSERV#1873

PAPER VALLEY CORP

David Buss

Greenville PropertiesLLC

Kip Golden -Representative w/CRStructures

Michael J. Lokensgard -

Attorney Rep

David Schlimm

Melissa Pollom

2845CREEKWOODCl

E9618PINETREELANE

W6750FAIRLANE DR

N2248MANLEY RD

N4959COUNTY RD Q

N993MAYFLOWERRD

W8144SCHOOL RD

5777RIDGEVIEW RD

N1915JULIUSDR

PO BOX170872

PO BOX 415

W6166GREENVILLEDR

N216 STATERD 55

GREEN BAY, Wl54311-4617

New London

Wl 54961

GREENVILLE,Wl 54942

HortonvilleWI54944

WAUPACA,WI54981

APPLETON,WI54913

HortonvilleWI54944

DEPERE,WI54115

GreenvilleWI54942

Milwaukee Wl53217

AppletonWI54912

GREENVILLE,Wl54942

KAUKAUNA,WI54130


Schroeder 110119300 Tier I/Industrial/Employment/Airport

Landowner Gateway Michael& CarolSchroeder

W6854COUNTY RDBB

APPLETON,WI54914

DEVELOPERS

Developer Organization

Keller

J.ROSS& Associates

NAI Pfefferle

NAI Pfefferle

Remax

Rollie Winters & Associates

Utschig

DaveWinkel

Dercks DeWitt

Forward Development Group

Ogden Development

Ryan Companies

Van's Realty & Construction

Davel Engineering

JSD Professional Services

Martenson & Eisele

Omni Associates

Robert Mach

McMahon Associates

Esler Commercial

Realtors Association

Romenesko Developments

Boldt

Miron

Cypress Homes

Keystone Homes of the FoxValley

Schmidt Brothers CustomHomes INC

Virtue Homes LLC

Developer Type

architects

Brokers

Brokers

Brokers

Brokers

Brokers

Builder

Developer

Developer

Developer

Developer

Developer

Developer

Engineer

Engineer

Engineer

Engineer

Engineer

Engineer/Architect

Brokers

Developer

Contractor

Contractor

Builder

Builder

Builder

Builder

Areas of Expertise

:om/lnd

:om/lnd

:om/lnd

ôrn/lnd

ôrn/lnd

ôm/lnd

Commercial/lndustrial

Residential

Residential

Residential

Industrial

Industrial

Residential

Res/Com/lnd

Residential

Residential

Res/Com/lnd

Com/lnd

Res/Com/lnd

Com/lnd

Residential

Residential

Residential

Residential

Residential

Contact Name

iamWinterfeldt

<imJohnson

3atrick Connor

3reg Landwehr

)im Fletcher

^hris Winters

U. Utschig

DaveWinkel

Tom Dercks & Scott DeWitt

Dennis Steinkraus

MaxOgden

Ryan Marks

Jason Haen

John Davel

PaulPhillips

Chris Cleary

Bob Givens

Robert Mach

NickVande Hey

Jim Esler

Jennifer Sunstrom

Phil Romenesko

Tom Boldt

TimKippenhan

Michael Blank/Cassie Dodd

Scott Nieuwenhuis

Ed Schmidt/Lisa Schmidt

Gerald Helf


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Q1.1 am

33 answers

(Check all that apply)

Other: 2

A developer/builder that has done

work in the Town of Greenville: 3

An employee in the Town of Greenville: 3

A business owner in the Town of Greenville: 3

A property owner in the Town of Greenville: 22

A resident of the Town of Greem

A resident of the Town ofGraenville

A property owner in the Town of Greenville

A business owner in the Town of Greenville

An employee in the Town of Greenville

A developer/builder that has done work in the Town ofGreenviIle

A developer/builder that is interested in doing work in the Town of Greenville

None of the above

Other


Q2. What are the most important types of development to promote in Greenville? Drag and drop the uses in the order of priority.

27 answers

Neighborhood Commercial (small sliops, restaurants)

Neighborhood single family residential (sewered)

Large lot residential (well/septic)

Community Commercial (grocery, larger stores)

Attached housing (townhomes, hvinhomes, rowhomes)

Senior housing (independent, assisted, nursing home)

Industrial (manufacluring, warehouses, distribution)

Multitamily housing (apartments, condos)

Offices

0.5 1.5 2.5 3,5

Neighborhood Commercial (small shops, restaurants)

Large lot residential (well/septic)

Attached housing (townhomes, twinhomes, rowhomes)

Industrial (manufacturing, warehouses, distribution)

Offices

Neighborhood single family residential (sewere

Community Commercial (grocery, larger store'

Senior housing (independent, assisted, nursing

Multifamily housing (apartments, condos)

Q3. What do you think are examples of other places that have done development well? What makes them great places?

24 answers

Word Cloud ] | Response List

Responses

Berlin, Winneconne, Manitowoc, Plymouth. They have town centers that allow residents to congregate for meals/socials and allow for

events/activities. They have managed major highways through town and/or have major highways with easy on/off along with visibility to the

town to draw people off the highway.

Cedarburg and Grafton areas come to mind keep the apartments and duplexes out keep local shops and local stores keep big boxes out

they are close enough in appleton / grand chute. Keep lots large and keep moving forward on trails and more recreation opportunities.

city of neenah . good mixed use development at affordable costs

Clayton/Town of Menasha, Town of Neenah. Big businesses move out there. Retail, hotels and restaurants are there...all tastefully done. Not

crowded/city feeling. They also have police force. Maybe it's boredom due to Covid, but it certainly seems like there is a lot more petty crime

in this area, and home break ins and other thefts.

Connectivity make them great. The ability to get from point A to B to C without crossing unmarked pedestrian intersections.

DePere was beautiful gateways and a wonderful "historic" downtown on both sides of the river.

Downtown Neenah has done well but they are supported by the City and Community Leaders. Appleton Industrial Parks. SE Appleton Office

Building along Highway 41.

Elkhart Lake Key West, Florida

Greenfield, Wl; Park Fairfax, VA; Oak Park, IL. What makes them great is not the condos - its that they have retained their original identity,

and not allowed themselves to be overdeveloped. ]f you look at Pentagon City, VA near Park Fairfax, it has completely morphed into a

replicated mini-Washington, D.C. over the last 20 years, with high-rises, and an overdeveloped commercia] district, with drugs and crime

from Washington D.C. In Greenfield, the commercial district was limited to small neighborhood shops in the historic district, similar with Oak

Park, IL, which is a 12 block enclave surrounded by ugly urban sprawl. People live in places like Greenville for generations because it is a

nice, quiet place to live with low taxes. Recent housing development has shrunk lot sizes, increasing density, decreasing property values,

and results in an overflow of traffic in what used to be a nice, quiet, safe community.

Having a mixture of businesses and cultural spaces would be key. Having a way for it to be a destination.

Hilton Head, SC. It is a development where small commercial and businesses are mixed in with the residential areas all within a wooded

surroundings. This has been done so successfully that when driving down a major roadway within the development it is difficult for one to

identify where the local businesses are located without the provided identifying signage along the roadway.

I can't think of an example of a specific place, but communities that create a sense of place and are vibrant. I realize there isn't a one size fits

all and Greenville has to find create its own identity. There has to be a balance of uses and development to be sustainable, just like a

balanced financial portfolio.


I can't think of a place that has done development well, but I can think of where development was NOT done well. I moved here 5-6 yrs ago

from Northern IL, where they sold farms and jam-packed as many houses as the could with no thought on the traffic impact. After 20 yrs of

this, the roads are congested and people are rudely living their lives in an over-populated area. PLEASE do not do this to Greenville. What

we fell in love with in Greenville is the fact that people are so friendly and considerate (which I contribute to a more relaxed way of life); we

enjoy the country atmosphere while having access to the great "little city" of Appleton so nearby.

I feel every community has its positives and negatives when it comes to development. The important thing is to learn form others and do

better for Greenville.

If we knew places that did it well... we would just copy them and this question wouldn't be on here. I ask: What other places is Greenville

observing and modeling after?

Many communities have focused on re-development. What seems to work well is a coordinated plan that includes: housing, business,

recreation, etc. People want to live, shop and play where it is convenient.

Mequon, Wi Cedarburg, Wi Thiensville, Wl Steady growth, clean, modern yet have a quaint feel. These places promote small businesses.

Also limit multi-low income housing.

Mt Pleasant, SC. Maple Grove ,MN

Neenah has done a good job of preserving their downtown while adding new businesses. Only drawback is lack of parking.

Neighbors with walking/biking paths to get around without having to interfere with traffic.

Not familiar with any.

Not sure. I will need to look into this more.

Sports complex / outdoor recreational activities, both give more of a community feel and they bring people together

The north side of the City of Appleton (around Thrivent) was master planned for development which led to a very nice finished community.

Q4. Greenville's Heritage Overlay Area consists of the property around the intersection of Highways 15 and 76. It is considered the "Town

Center" of Greenville. What should this area look like in the future?

28 answers

Word Cloud Response List

Responses

Americana-shops, businesses. This is a high traffic area. Give the business owners a chance at success and have it be tastefully done, with

in and out access.

A police department. Small businesses. I don't think Greenville needs any big stores as nearby Grand Chute and Appleton serve that

purpose plentiful. Greenville should cater to its "quaintness" and not become another overcrowded development trying to duplicate what

Appleton already has.

Areas with cute downtown areas. It can be new but make it inviting. Make it something people want to come and walk down the street and

go from business to business. Have some shops to draw people not from Greenville in.

Build on the base of the park and ball fields and develop with small shops and restaurants. Walking access.

Historic! - Walking path connecting buildings. - Benches to sit at, flower beds - Lower level business with upper level condos. - Small local

businesses only, no big realtors

It could use a grocery store, along with an area of small retail shops on Hwy. 15.

It is difficult for me to envision a functional Town Center with such major highways and large volumes of traffic. It is already a major challenge

to make left turns, to enter from side roads, residents to leave/enter driveways, pedestrians to cross, and town events to be held. I think a

significant, enforced speed reduction is necessary or a significant re-design of'turn-out" lanes or "frontage" lanes that are not for through-

traffic travel, but for residents and pedestrians. Other than that, the center needs attractions to events (e.g. enhance Community Park as a

draw), work to save the zoo as an attraction, small shops, restaurants, and a plaza for events (e.g. Houdini Plaza in Appleton as an

example).

It should be pedestrian and bike friendly.

It should be preserved as much as possible to continue to look like it always has.

It should maintain the character of the town, more outdoor seating at restaurants.

It would be looked at as the "hub" of the community. There is already that feel with the parks, municipal services and some businesses.

There is need for more businesses with a variety of offerings. The Town already has done a great job with the trail systems to allow people to

access the area by walking/biking. The one concern is safety especially along 76 and 15, That needs to be addressed if area is developed

further.

It would be nice to see this area kept with a small town feel. Not overcrowded or over commercial, a nice small town mix local businesses

single family homes

I would like to hear your ideas.

Mixed use and commercial.

Mixed use development with masonry front buildings, neighborhood commercial development that offers a variety of reasons to come to or

be in Greenville.


more consistency in architecture. West of 76 is more commercial and newer buildings/strip mails. Older homes in varying conditions on east

side. Maybe the Town Center starts on the west side of 76, leave east side residential.

More local shops for goods and food. Town center for events and entertainment and farmer's market.

more shops and more open public places need more places people can walk to etc.

More small shops would be excellent there. It would also be awesome if we had our own library in that area.

New or refurbished building. Sidewalks. Restaurants and other retail.

On highway 76.1 would like to see more restaurants ... not strip malls, limited drive thrus. On highway 15, I would like to see a smaller

footprint grocery store like Trader Joes (long term maybe two, on opposite ends).

residential

Right now it is a haphazard mix of uses. It needs to be cleaned up and have more order to its chaos.I see a lot of potential for

redevelopment in this area. It could be the focal point of the community with the right plans and policies in place.

small retail, office, general business

The history should be preserved and try to mix in some small business that will attract area residents and visitors to Greenville. Do not put a

future town hall on the lot next to the new fire station. Our heritage area should become more than a string of town/village government

buildings down our major Heritage roadway.

The "look" of it should reflect Greenville's history and roots.

This area should not change much. It should remain rural. No sidewalks. No street trees. No curbs. The newer lot sizes have gotten quite

small over the years, which results in an increased density and an overabundance of traffic and noise pollution. There are families living here

since 1965, when grandparents built their dream homes. If it is developed, it would lose its essential character - the "corner" is where local

people go to the diner, the feed mill and the co-op. A new flower shop on 76 would be fine. I hope that the Heritage District is not developed

further with any commercial businesses in the residential sections. I would prefer a "rails to trails" conversion, rather than condos, high rises,

or large scale businesses. There is a gigantic grocery store at Woodmans, a small one in Hortonville, a bulk grocery on 15, and a Pick N

Save next to the Fleet Farm. Another one of the same type is not needed in Greenville. [f you require a grocery store and increased traffic, a

Trader Joes or Whole Foods would be preferable, on the other side of town away from the Heritage district. A larger Farmers Market is

preferable to large commercial entities.

Walking path connecting the town with this as it's center.

Q5. Greenville's Urban Core Overlay Area consists of the main corridors in Town (15, 76, 96, CB, Greenville Drive, and College Avenue).

What should these corridors look like in the future?

27 answers

Word Cloud 11 Response List

Responses

76 needs to become more low speed and more of a secondary thru road make people want to use cb. 96 needs to be widened like 15.

A balanced mix of uses and development that is visually significant. I'm not sure what the visual should be, but something that people can

identify is Greenville and is consistent throughout the corridors whether it be in the form of architecture, signage, landscaping/streetscaping

to name a few.

add left turn lanes to move traffic safely. As the corridor is developed, traffic needs to be first consideration, including bike and pedestrian

crossings.

Any landscaping should clearly send the message of "GREENville"

As much green space as possible.

As traffic volume continues to increase consider safer turn in and turnout lane options.

Bicycle frails alongside all of the would be beneficial and be safer for walkers and bicyclists.

east of 76 should be mainly business, industrial, commercial, office, small shops, and restaurant bars. Traffic, Airport overlay, existing

development would make much a poor choice for residential.

Greenville should have some unique commercial establishments to have something special for residents to visit. Say for instance a Trader

Joe's grocery store or equivalent (mid to high end). We have approximately 12,000 residents with no grocery store. Also, if one wants to

have an informal business meeting or meeting of friends get together, currently there is little or no place in Greenville to suggest to meet. We

should have a coffee house of some sort or equivalent to meet and enjoy?

Grocery Store Larger Commercial and restaurants

I currently live off of College Avenue and the "Welcome to Greenville" sign is tired and faded. It reflects poorly on what is a vibrant and

engaged community. The corridor and gateway areas should reflect the civic pride we hold for Greenville.

I like the way they are now - not too developed and too crowded. My husband wants a bowling alley along CTH CB (LOL) or even 76.

Inviting with adequate signage. Safety is key to make sure vehicle and pedestrian and bike traffic can coexist. This is important to

businesses and community members. It also includes added businesses/industry to add employers, but more importantly opportunities for

community members to get what they need. Recreational opportunities/expansion is also important.

I think they look good today. Maybe continue to extend and connect trails.

larger business


Maybe each provides a theme that attracts and welcomes people-and arts corridor of sculptures, lamp post scarecrows, planters; another is

athletics which has access to park, a "fitness square," easy access & information on school competitions; another is a relaxation lane that

emphasizes walking, trails, hanging planters, outdoor cafes/winery courtyards. Currently I feel the traffic and design of these corridors

effectively divide the community from interaction & gathering, and invite traffic to "move quickly through and onto your destination."

Mixed use, commercial and light industrial.

Not sure

Not sure.

Park Fairfax used to give away bulbs to residents in spring to plant on the property. I think you could do some nice landscaping along the

medians. Some of it is already fairly developed.

Pedestrian and bike friendly.

Residential with business south of 96

The Highway 15 area should be worked on the most. Attract new businesses and home offices. Use TIF dollars.

Thriving business and well maintained roads

Unless you're going to reduce the speed limits, they should primarily be businesses.

Well planned frontage roadways offering access to business on both sides of the frontage road. Also like to see extensions to recreational

trails access making mobility options available.

What elements are you planning to focus on? Landscape, buildings, ??? What ideas are already being considered?

Q6. Greenville's Gateway Areas consist of the main entrances into town. They are the first thing to welcome people into the community.

What should these areas look like in the future?

24 answers


Responses

A balanced mix of uses and development that is visually significant. I'm not sure what the visual should be, but something that people can

identify is Greenville and is consistent throughout the corridors whether it be in the form of architecture, signage, landscaping/streetscaping

to name a few. There should be consistency as your enter the community but should consider the scale based on higher priority entrances to

secondary entrances and the context of the surrounding and planned land uses.

Attractive buildings and abundant green space.

Beautiful iron archway , flower beds , proper lighting Gateways must be accessible via car, bike and foot.

Big sign welcoming people to Greenville. Maybe lots of pretty flowers too.

Commercial business parks that broadcast the entrance points of Greenville. People need to know just by looking at the buildings they are

entering Greenville.

Decent looking plants and maintained trees

Have some Ithing bigger/grandeur to welcome to town

I can't think of any example of a great main entrance to any town other than some fancy elaborate sign.

I currently live off of College Avenue and the "Welcome to Greenville" sign is tired and faded. It reflects poorly on what is a vibrant and

engaged community. The corridor and gateway areas should reflect the civic pride we hold for Greenville.

Inviting. Again, safety is key along with well-maintained roadways. Having a consistent look is also important. Many communities have put

requirements in place to ensure that there is a certain look and feel with development.

i prefer a small, quaint wooden sign as an entrance into town, vs. something ugly and ostentatious, like the new Community First Credit

Union building in Fox Crossing.

More prominent signs with nice landscaping-flowers around the base of the signs would be my preference.

Not monstrous statues like Neenah! Native plantings in round abouts, signage to identify the town and direct visitors to airport, park, town

hall. Similar to what we have now but larger. Don't rely on the standard green highway signs.

Not sure.

Same as above.

Showcase projects that enhance our way of life such as solar, wind, prairie/wetland restorations, trails, etc.

signs that are kept clean and clear of brush, debris

This is a challenge for me. I think these entries need to give the character of the town-is the green belt a key emphasis? Then have that as

an entry theme on the closest gateway road. Is there key heritage to emphasize, maybe that is the design to the closest gateway near those

features. Are there key accomplishments (sports, famous residents, key historical events)? Maybe that is designed into another of the

gateways.

Tree-lined streets

Use unique signage that informs visitors of Greenville and its history.

Welcoming, residential. Slow the speed limit so people know they're in a town.

Welcoming sign. Well groomed green space with trees, bushes, flowers.

Well kept signage.

What elements are you planning to focus on? Landscape, buildings, ??? What ideas are already being considered?


Q7. What is your best idea for the future development of Greenville?

31 answers


Responses

Adding another tunnel under 76 closer to Lion's Park. You risk your life crossing that road with children to get to the park. If the rumored

tunnel isn't going happen, at least put a push button with flashing lights to have traffic slow to a stop in order to cross safely.

Bike lanes that allow residents to bike to and from the center of town safely.

Bike /walking paths connecting all neighborhoods. Make Greenville a place where outdoor physical activity is revered. Currently hiking and

walking on many town roads is dangerous as people are unwilling to share the road.

Connecting Towering Pines, Savannah Heights, and Field of Dreams neighborhood developments to Lions park / West side of 76 via a

tunnel or robust pedestrian crosswalk.

Continued population of the business park, multi-family development near business park, continued expansion of recreational trails, turn

Everglade wetlands into a nature perserve with a vast trail system, commercial development in the corridor regions.

Continue to incorporate parks and green spaces. Expand bike paths to provide access to new commercial spaces.Continue to control

housing development, both in numbers and density.

Continue to preserve the heritage while building for the future. The town has done an excellent job of balancing expansion while holding to

it's values of preserving our resources.

Emphasis on safety especially on roadways and continuation of providing opportunities to walk/bike throughout the community.

Focus on areas that have the greatest potential for development/redevelopment. For those areas that may not have the potential now,

determine what it will take to focus on those areas. I think the Heritage area has a lot of potential to develop/redevelop by creating a central

location of localized commerce, entertainment and sense of place/community.

Grocery store and a high school

I believe the creation the TIF district was a huge accomplishment for the Town of Greenville. As a real estate broker, I know from experience

TID incentives are mandatory to attract the development opportunities the Town will want. I suggest continued support of the TID and

possibly even expanding it.

Keep a rural feel - especially in the face of urban sprawl and losing farmland.

Keep it in the sanitary district and don't enlarge the sanitary district. Do whatever you can to promote farming in Greenville. Remember,

farmland pays it way. New homes cost all of us money. If you think about it, why not limit new construction. When the current area is full, then

construction stops. Don't be swayed by developers. They are here to make their money and then leave. They don't love and respect the land

and the environment. They love money, money, money. By putting a stop to new construction, Greenville will become the most desirable

place to live in the Fox Valley because of the open space/farm land that exists.

Keep it quaint and unique with an agricultural flavor.

Keep single, dwellings and multi dwelling units separate. Don't devalue single, family homes with apartments and duplexes. Large grocery

(Festival) retail shopping area- small shops, restaraunts, coffee shops. Keep Induatriali an Industrial area. Include a beach and swimming

area like Plamann Park or Kjmberly's swimming beach with the splash pad

LOW TAXES. KEEP RURAL IDENTIT/. LARGE LOT SIZES. LIBRARY before Sportspark. Bike lanes and reduced speeds along many

roads. Perhaps a pollinator program where residents grow milkweed and other natives along street lines. Organic gardening methods. Small

mom and pop shops are preferable to large commercial entities. Senior housing would be nice.

Maintain the nature areas.... stop ripping down all the nature and find uses to enhance it; like a park area.

Many people moved to Greenville because they want to live in a small town ... a more rural area. While they may appreciate the proximity to

the Appleton area and all that it offers, they do not want Greenville to become more urban. I would like to see Greenville keep its small town

character as much as possible.

More of the same but add trails, keep apartments and duplex rows out and add local shops and keep industrial out of heritage area. Zoo

property will need major attention soon.

Preserve green space. Preserve and celebrate the heritage. Fix the roads. Don't put sidewalks and walking paths on the same narrow roads

that are more than 100 years old.....making them suddenly so wide the walks are in people's front yards and you're killing trees to boot. Use

some common sense. Don't hide behind a DOT grant that gives you $200k and makes you spend $800k to use it. When simply spending

$500k would make things so much better. That's $300k you can use elsewhere vs being dazzled by the "free" money. Greenwood road has

been here for more than 100 years old. Preserve it, don't commercialize it. All the people crying for sidewalks don't LIVE on the road, they

use it. Who will pay for it? Those that LIVE on the road.

Preserve the farms left in Greenville.

Previously I said the current highways divide the community; I think this is a key issue to resolve. The speed of traffic and lack of

enforcement contributes (there are communities that successfully gain adherence to speeds). I don't see a logical layout to the town currently

that lends itself to congregating and holding community events/activities. I think green space and agriculture must be preserved and

Exhibit A Resolution 78-20 and Ordinance 08-20cultivated. I think there needs to be a downtown target defined and than focused planning and action to achieve. We also need to understand

the growth plans of boundary neighbors so there is synergy along with uniqueness for each.

some nice monuments

Special and unique businesses that are unique. We only need to look to other communities across the state and country as examples that

make an area fun for residents and special to visit.

Sports complex / outdoor recreational Facility

Stop trying to pile apartments and condos into Subdivisions. It creates too much extra traffic and degrades the family neighborhood feel.

Sure the townhomes and apartments look nice now but give it 10-15 yrs and a few ownership changes. The northwest and north east

corners of appleton (just south of northland ave) are prime examples of how rental units can negatively impact otherwise nice

neighborhoods. Don't do it to Greenville.

there is a lot of open land on the northeast portion of the town that offers great opportunity for the future, whether it be a new industrial park

area or housing, but I think that area will next. the area on the west end by Hortonville will all depend on the State redoes highway 15

Use as much TIF money as possible to compete with other communities.

We could us a little grocery store.

Well kept facilities with a strong residential presence backed by a good business presence.

when 15 gets rebuilt on the west side of town this is going to drive development to the west. 20 years ago there was no 15 and look what has

happened now. CB was not there 40 years ago, has been expanded and rebuilt several times, needs to be extended to JJ!

Q8. How have you interacted with zoning code? (select all that apply)

30 answers

I am just interested in zoning: 6

I have consulted the zoning code formy commerciaVindustrial/office

project: 4

I have consulted the zoning code in

order to build housing for other

people as a contractor: 1

I have consulted the zoning code to

understand what was happening on a

neighboring property; 8

I have not had to use the zoning code

that I know of: 8

I have consulted the zoning code fosmall project on my residential

property (garage, shed, fence, etc):

I have consulted the zoning code for

the construction of my home: 7

I have not had to use the zoning code that I know of

I have consulted the zoning code for a small project on my residential property (garage, shed, fence, etc)

I have consulted the zoning code for the construction of my home

I have consulted the zoning code to understand what was happening on a neighboring property

I have consulted the zoning code in order to build housing for other people as a contractor

I have consulted the zoning code for my commercial/industrial/office project

I am just interested in zoning


Q9. Do you have any other comments related to zoning or the planning process?

18 answers


Responses

Appreciate what the Town is doing to be proactive and meet the needs of the community.

Chickens should be allowed to be kept in the town of Greenville. Town roads should also be opened as Atv/Utv routes.

consider traffic patterns and safety for residents when adding housing. Lots of subdivisions are beingbuild adding significant traffic with no

adjustment to roads or sidewalks. .. Consider the loss of nature space when building so many homes. Take time to plan large lots to

preserve what once what farm and forrest in Greenville. Much of the natural habitat is gone and the close piled houses are getting too close

to the swamp area and wildlife habitat is being taken away. The Greenville I grew up in was full of nature, farms fields and forrest. Now it is

one house on top of another in yards too small for kids to play. One park for every one to walk to but not enough sidewalk to get there and

increasing traffic with no safety for people out walking/biking and enjoying the nature we have.

Definitely will need more business to help support this transition. Nice to see Greenville looking to the future

Do what is needed to protect our Greenbelt from development so Greenville will remain special among regional communities with open

spaces and farmland to enjoy and provide for future generations of area residents.

Greenville has some unique geological features-wetlands, watersheds, karst (incorrect spelling??). These need to be preserved and not be

overrun or destroyed by zoning and/or development-once gone, they and all the wildlife/plant life associated with them can never be

regained. Thanks for the opportunity for input. John Conrad.

I am concerned that a small group of individuals will change the identity and character of Greenville into a North Appleton or have another

hidden agenda, like when the karst was illegally drained. I would like to know what Environmental Impact Studies have been done with this

development plan.

Industry and offices play an important part in rounding out a community, but i have not considered how they should be incorporated in

Greenville.

In the past, we seemed to have gotten beaten down by developers. Why can't we say "no" to them? Why can't we say "no" to those who own

land and now want to develop? The town can have so much more control if we only had some sort of PDR program or a farmland trust. You

could then say "no" to development of any piece of property. Remember, people like it in Greenville because of the rural areas that still exist.

I think Greenville needs to be open to changes in zoning to accomodate projects that fit.

It often feels like zoning decisions are made without informing the public. The bare minimum of notification is followed. When residents find

out about new development, it is already too late to protest or voice concerns because the zoning has changed. Zoning decisions are THE

most important decisions our board makes. They need to be discussed in the town newsletter, easier to find on the website (featured on

home page?) and with press releases to Post Crescent

Keep up the great work Greenville. It's nice to see a community being proactive with its future.

Make your due process simpler for your residents, those that pay the bills. Don't have complex titles and funky names for the projects. Say

"Hey, Julius road residents, we are discussing the future of your road on this day at this time" Log the project names in your minutes with

whatever vernacular or sequence works for the town government. The residents are your customers.

Michael Brown is very knowledgeable of the zoning code and was able to successfully help secure two projects I was involved with by

assisting with the rezoning of the property to meet the buyer's requirement.

No

The future of our town is in your hands, a large task that I am glad to say you are doing a great job at

the way it is now some of the planning commission do not understand it. May need to be simplified, or clarified as it goes thru the process of

being changed.

To reiterate, do not overcrowd with housing or business.


PHASE II COMMUNITY ENGAGEMENT

TO VIEW THE PROJECT MAP AND EXPLORE ALL COMMENTS, PLEASE VISIT:HTTPS://HKGI.MYSOCIALPINPOINT.COM/GREENVILLE-WI/MAP

1163 259 1:38Total Visits Unique Avg Time

Users (min)

11 36 7Unique

StakeholdersComments Survey

Responses

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HERITAGE DISTRICT CHARACTER SURVEY

Q1. Which of the above images best represent the general development character you would like to see in the Heritage District? Select all

that apply.

3 answers

Image 5: 1

Image 4: 3

Image I: 2

Image 2: 1

Image 1 Image 2

Image 3: 2

Image 3 9 Image 4 Image 5


Q2. Which of the above images best represent the mixed-use character you would like to see in the Heritage District? Select all that apply.

3 answers

Image 6: 2 Image 1: 2

Image 5: 2

Image 2: 1

Image 3:1

Image 4:1

• Image 1 • Image 2 • Image 3 • Image 4 Image 5 • Image 6

Q3. Which of the above images best represent the retail/commercial character you would like to see in the Heritage District? Select all that

apply.3 answers

Image 1:1


Image 3:1

Image 4: 3

Image 1 • Image 2 • Image 3 • Image 4 Image 5


Q4. Which of the above images best represent the residential character you would like to see in the Heritage District? Select all that apply.

3 answers

Image 1: 0

Image 7: 2 Image 2; 1

Image 6: 2

Image 3:1

Image 4: 2

Image 3: 2

9 Image 1 ® Image 2 ® Image 3 ® Image 4 Image 5 ® Image 6 ® Im

Q5. Which of the above images best represent the gateway characteristics you would like to see in the Heritage District? Select all that

apply.

3 answers



Image 1

Image 3: 2

Image 2 9 Image 3 Image 4 Image 5

Q6. Do you have any other thoughts to share?

1 answers



EAST INDUSTRIAL DISTRICT CHARACTER SURVEY

Q1. Which of the above images best represent the business park character you would like to see in the East Industrial Area? Select all that

apply.

3 answers

Image 1: 2

Image 6: 3

Image 5: 3

Image 2: 2

Image 3: 2

Image 4: 3

Image 1 • Image 2 • Image 3 • Image 4 Image 5 • Image 6

Q2. Which of the above images best represent the character for supporting services that you would like to see in the East Industrial Area?

Select all that apply.

3 answers

Image 1:1

Image 3: 3 Image 2:1

Image 1 • Image 2 • Image 3


Q3. Which of the above images best represents the amenities and streetscape character you would like to see in the East Industrial Area?

Select all that apply.

3 answers


Image 3: 1

Image 2: 3

Image 1 Image 2 Image 3 Image 4


SPORTS + SPLASH AND LIONS PARK SURVEY

Q1. What ideas do you have to help Greenville celebrate its Agricultural Heritage?

1 answers

This seems like it would be a good area to develop some kind of museum or other historical use, just not sure

where it would go.

Q2. Which Ideas for Agricultural Tourism do you like the best?

1 answers

Heritage Museum: 1

Winery, Brewery, and Distillery Tours/Tasting: 1

U-Pick Operations: 1

Rural Bed & Breakfasts and Farm-stays: 1

Petting and Feeding zoos: 0

On-farm Farmers' Markets: 1

Living History Farms: 1

• Agricultural Museums

• Corn Mazes

Demonstration Farms

• Garden & Barn Tours

0 Living History Farms

9 Petting and Feeding zoos

® Rural Bed & Breakfasts and Farm-stays

• Winery, Brewery, and Distillery Tours/Tasting

Agricultural Museums: 1

Breakfast/Dinner on the Farm: 1

Corn Mazes: 0

Demonstration Farms; 1

Event Venues (Barn Weddings): 1

Garden & Barn Tours: 1

Hay Rides: 1

Breakfast/Dinner on the Farm

Cut-your-owu Christmas Tree Farms

Event Venues (Barn Weddings)

Hay RidesOn-farm Farmers' Markets

Pumpkin Picking Patches

U-Pick Operations

Heritage Museum

Q3. How do you think the Town of Greenville should pursue implementing any of the ideas above?

1 answers

Work with the existing farmers to come up with a plan. Seems like there are a lot of opportunities to preserve the

farming heritage while continuing to farm the land.

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Overview

1 Key Findings

2 COVID19 Discussion

3 Greenville's role in the region

4 Housing Outlook

5 Commercial/lndustrial/Office Outlook

6 Additional Data & Research

Sub Area Plan & Marketing Study


Project Purpose

The small area planning project is an outcome of the

Comprehensive Plan. Greenville recognized the need to

provide additional guidance for key spots in the community,

including the area around the intersection of 15 & 76, as

well as gateways and major corridors.

This market research is intended to provide planning staff

with direction regarding the types and scale of future

development that may be anticipated and supported.



Key Findings

• Greenville is a great place to bring a family, and the

housing market reflects that

• Single family has been, and will continue to be the main

driver of population growth

• Multi-family and attached housing products are becoming

more popular, and represent a naturally more affordable

opportunity to join the community



Key Findings

• Density proximate to retail/jobs will strengthen residential

and retail

• Commute patterns and proximity to Grand Chute make

retail challenging, but Greenville's demographics are strong

• Industrial (especially good industrial) should continue to do

well in Greenville



Impacts of COVID-19

• A Black Swan Event

• Dire outlook in the short: term

- Over 25% unemployment in Wisconsin

- -1/3 of businesses closed

- Commercial rent collections down significantly

- Gradual reopening of economy

- Recovery will be a slow climb out of a quickly dug hole

Possible periodic regressions with COVID-19 flare ups



Impacts of COVID-19

• Mixed recovery in the long term

- Hospitality: Long road ahead, numbers way down, new

technology may reduce business travel

- Retail: Consumers spending less, new development likely to be

stymied by surplus of space in proven locations

- Office: General consensus is that office will likely come back ok,

but with changes to design. Large restructuring likely in medical.

- Industrial: Increased demand likely as e-commerce rises further,

US moves away (slowly) from foreign relianceSub Area Plan & Marketing Study


Impacts of COVID-19

Mixed recovery in the long term

- For Sale Housing: Some bumps, but pent up demand and low

mortgage rates should help for sale housing weather storm

well, especially at entry-level. Fed support of housing market to

help households/economy.

- Rental Housing: SFR, TH, and most apartments will be within

reach for many hurt by downturn. Affordable housing remains

an area of high need (and getting higher).



Impacts of COVID-19

• Financing

- To this point, the financial structures that make development work

(rent, lending, etc.) have been averse to forgiving payments,

choosing forbearance, deferments, extensions.

- This may constrain the ability of renters (business & residential)

to bounce back quickly as the economy reopens.


Exhibit A Resolution 78-20 and Ordinance 08-20Money "cort

Fox Valley Region

• A great place to live

• Growing

- Outagamie, Calumet, Winnebago Counties

up almost 100,000 since 1990 (30%)

• Built on manufacturing, remains strong

• Some overlap with Green Bay

24. Appleton, Wise.

00^

2019 Tnp ino Best Place'; In Live

Appleton, WlPopulation- /G,/28

yy BOG



Greenville + Fox Valley Region

Housing

• Growing Edge, new homes

• Open Space/Larger Lots

• Move-up housing

- A great place to bring your

family

• New appeal for boomers

Commercial

• Airport

• Strong industrial in a

strong industrial region

• Retail - specific

destinations (Bulk Foods, Meat Block)

• Office - Small and local



Existing Housing Stock

Largely owner occupied (85%)

Mostly single family homes (85%)

Primarily single familysubdivisions

Some precedent for other multi-

family, manufactured

Some farm, large lot rural (30%)

Housing By Type

1 Single Family Detached

1 Attached (up to 4 units)

Attached (5-9 units)

1 Attached/Multifamily (10+ units)

1 Mobile Home



Housing - Demand

• Greenville is anticipated to addabout 800 new residents in thenext 5 years

• This translates to approximately300 additional households

• Driven by families, move up

housing

• Smaller but growing empty nester"right sizing" demographic

1970s

1980s

1990s

2000s

2010s

New Housing Units perYear

•

0 20 40 60 80 100 120 140 160



Single Family Housing

Greenville is a desired

location for families with

kids due to newer

housing stock, schools

63% of the community's

homes were built

between 1990-2010-600 -400

2019 Age Demographics

-200 200 400 600

Seriesl •SeriesZ



Attached Housing

• Existing attached is primarily school adjacent

• Attached housing provides a more affordable option for

families looking to move into the area or searching for a

starter home, especially as single family prices rise..»*E


Multi-Family Housing

• Primarily Rental

• Very low vacancy

• Existing stock is largely stand

alone. New product would

benefit from amenitization.

Development Features

- Neighborhood

Overall & Stabilized Vacancy

Ri recast

4%

3%

2%

1%

0% h;+"+:;+ -+::+"+:;10 12 ' ' 14 ' '16

• Overall Vacancy

+;.+-+„+-+.+"+»+Stabilized Vacancy



Senior Housing

• Current demographics

show that Greenville is

still a younger

community

• Not much built in

demand for senior

housing


-600 -400 -200 200 400 600

Series! • Series?



Senior Housing

• Growing Boomer/

Empty nester

demographics

• Desires

-single level living

- smaller homes

- amenities (trails, shops)

-family


-600 -400 -200 0 200

Seriesl • Series2

400 600



Missing Middle Housing

• Missing Middle housing refers to a series of housing types

that for a number of reasons (zoning, financing, off-site

management) have been underbuilt

• Middle density products that can help create more options,

afford ability, rooftops, and walkable commumtje^^^^

DETACHED&INOLE-FAMILT

HOMES

FOURPLEX _ ^SSlHfi MWLE H^&'NS OFTK05



Unique Housing Product Types

Cottages / Villas / Courts

- May be stand alone, or shared

wall

- Smaller, more efficient SF

- Often as part of an association

- Shared open space &

amenities




Live/Work

- Some of us may feel like we are

in "Live/Work" housing right now!

- Look for the market to begin

offering elements of

Live/Work from SFRto Multi-Family.

- Can vary greatly in form




• Accessory Dwelling Units

- "a secondary housing unit on a

single-family residential lot"

- Dubbed "Gentle Density"

- May be detached (carriage

house, backyard cottages, etc.)

- May be attached (basement

conversion, over-garage, add-on)

nisis,; umi.rot*\TW> I MVH I It

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Conservation Subdivision

- Presen/e natural features

- Consider views and access to

nature with neighborhood layout

- Trails!

- Same principles can be applied to

higher density development



Considerations for Implementation

• Discourage "Leapfrog" development

• Encourage the preservation of natural features

- Forests, creeks, wetlands, open space



Industrial - Existing

There is a strong existing industrial presence in Greenville

Benefits from Airport proximity and Industrial cluster

2M SF of space in Greenville

Quality product moves very

well ,^Ai.

Not a lot of flex space

- Usually under 10% office



Industrial - ExistingVACANCY RATE

Very low vacancies in

Appleton Metro

Even lower in Greenville

<1%

Most new product is BTS

and quickly absorbed

2014 2015 2016 2017 2018 2019 2020 2021 2022 2023

Soecialized industr^l • Lmistics • Flex Aopieton J"ted S-a-ea



Industrial - Potential

• Demand for quality product

- Bigger clear heights, more aprons, desired layouts

• Willingness to pay for higher fit & finish, especially in

client facing areas

• Many users in 10-20k SF range

• Typically single tenant, but could use multi-tenant

adaptability



Office - Existing

Some office space in business park

Limited small professional service office space

Outagamie and Calumet Counties have about 7.5m SF of

office space, Greenville has about 9% of that inventory

Greenville lacks the large

office users/major HQs

compared with the region


Deliveries & DemolitionsExhibit A Resolution 78-20 and Ordinance 08-20

Office - Existing

• There is a little over 40k SF

of vacant space

- N434 Greenville Center

• Last year absorbed 15.5k SF

•s

a

25K

20K

15K

10K

5K

Forecast

"IJ.IJ IJ. I,. I 1,.J IJ I.• Deliveries • Demolished • Net Deliveries

Market Sale Price Per SF By Location Type

I U L.l

S130

S1SO

sna

Forecast

$80

$7° I.-1 I.. I10 ' '12 IJJJ l,.l IJ IJ 1»

Suburban


ouagane comy

outaganfe Couray

Outagarte Cotrty

OutagaiTfe coirty

Outagamte Courty

Outagarrfe Coiray

drtagarrfe Courty

Outagante coirty

Outagane caurty

Cutagarte Comy

outagane cnny

Outagame cotxay

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Exhibit A Resolution 78-20 and OrcHnancS)(?SB'CE LEASES PAST 12 MONTHS

BunanigNamauanw iunmnut unuaSF air Tenurtnann

Office - Potential6l9NL»nnaaleDr

capaoi cout Office compteic

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ssiNpeninssi

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it will be tough to move the lilÊEntapflEeoaire

321-333 SNIeUet TO" ! OUBganle Camy 2.732I QSHiPCSLLC

vrasocnaiengerDr- ;outaganrecamy 2.709 Q2i9|'naisputaonStam»A-..

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NofitafeCoirmroe Center ; Outagarnte Couty 2.400 0315;-

• Most development will likely be :i^=?î=:3|j^"~E.109EmSt Cutagane Comy I.SOC Qt 201 panl Gypey

iiENÛEUnsi loutaganecomy i.—c 0319'-

EdBonCenler ' Outagane Cany 1.7S7! QIISiUnmaeCBanlngumted

pmlBBBiaPait loutagamcomy IA34| <ai9|-

2Zlo.22HEB«jreenDT iomaganteoxny l.eial vais\-

PtoneworaE Part i outagame couray 1.600 0120-

• < I • , , 1930CraokEA? ICutaganeCoiny 1.500 Q3t> -

• VVOFK wnn growing ousinesses ^^:=::is^=^|^|^mr130EF»anmSl [OutaganeCoxty 1^75! Q419.

ESONMoniamSt i ouiagaite couny 1..167 mis ReiBOgeDesyienpna

to ensure they have the spaceSTW.STSOWGranaeuatetDr iouBgameCowty iso cun -

^wasu»A^___âQ?neca^^__!-!^Q2^ÊtliKMCener | Outagawe County 1.US 01 23 Reaaert capdn. L^c

5601 w Grans uataw loutagaimcomy 1.0111 Q120 -

10-25k

5-1 Ok

3-5k

2-3k

1-2k



Office - Potential

• Heritage District:

Likely driven by more professional

service, possibly municipal

• Gateways/Corridors:

Tied to business park uses

• How can businesses use space to

bolster talent attraction and retention?



Retail - Existing

Challenging to get national retailers

- Proximity to Grand Chute

- Limited market along 15 (compared with US-10 or 1-41)

Limited options

Growing market in Greenville

with good demographics

Rural-focused/Space eaters



Retail - Potential

Grocery will have to compete with Grand Chute, but...

• $24.6m left Greenville to be spent on groceries in 2017

• $25.8m in spending for "Food at Home" in 2019

• Expected to grow to $30.4m by 2024



Retail - Potential

Similar to grocery, nationals want to go to Grand Chute first,

but:

• Spending ofGreenville residents is higher than US average

• Residents spend $190 million on retail goods, food, drink

• Retailers sell $83 million

Retail can work if you can capture local dollars and keep them

in town. Offerings need to be very convenient -or-

worth seeking out.Sub Area Plan & Marketing Study


Retail - Potential

• It is likely a lot of existing space will be available in the

next few years regionally

• Greenville retail will likely be driven by "homegrown"

retailers and local demand

• Opportunity to build on retail "destinations"

• Potential for centrally located grocery serving Greenville,

Hortonville populations, especially as the town grows


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AgeExhibit A Resolution 78-20 and Ordinance 08-20


-600 -400 -200 200 400 600

aSeriesl •Series2



Greenville Industrial'tM 'r-^r'"? Li»^:xi:i:;i-tf,tn'.<:.i^j..i i ;•>•••; r-c i .•x'^_« in r^-j ^••cw^' vi\'i M.'.J"-.! i'anr,'-.;! t.'A;'ji;>.Mfii.^'-,s WK'I : •:-/>i"iVii:

2M an o 16K 0.9% m $5.37 BB $42 BB 10.2%

Availability

Vacant SF

Sublet SF

Availability Rate

Available SF

Available Asking Rent/SF

Occupancy Rate

Percent Leased Rate

17.5K^

0(0.4% +

7.5K1

$5.92 +

99.1%+

99.6% ^



Greenville IndustrialKiy Pwformanca Indicator*

l»««ff> CunH !_•' | T^BkdFhny

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12 Month Sates Vohme

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niln ..<' .^r—^OniB"Bri*iis~. . ,<i.!!'!ll.i...'in.,..!-!.. ., (14.200) 70.180

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t» US

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Greenville Office

ISVLVTO^ 3-

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$18.77 m $122 9.8%

Availability

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Subiet SF

Avail ability Rate

Available SF

Available Asking RenVSF

Occupancy Rate

Percent Leased Rate

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13.2% t

88.3K +

$18.764

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94 0% 4



Greenville OfficeKey Parformarw Indicaton

Vacancy Rate

12 Month Nat Absorption SF

Tmwnmr

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Retail Leakage-2017

Total Retail Trade and Food & Drink

Motor Vehicle & Parts Dealers

General Merchandise Stores

Food & Beverage Stores

Gasoline Stations

Food Services & Drinking Places

Bldg Matl, Garden & Supply Stores

Clothing & Clothing Accessories Stores

Furniture & Home Furnishings Stores

Electronics & Appliance Stores

Others

Demand (Spending)

$190,278,347

$36,626752

$30,680,237

$26,102,089

$19,627,702

$18,911,028

$12,350,754

$7,629,912

$5,863,452

$5,782,283

$26,704,138

>

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Supply (Sales)

$83,787,043

$3,544,208

$7,190,641

$2,748,737

$9,273,931

$9,041,237

$16,401,598

$639,670

$953,444

$0$33,993,577

Gap

$106,491/304

$33,082,544

$23,489,596

$23,353,352

$10,353,771

$9,869,791

-$4,050,844

$6,990,242

$4,910,008

$5,782,283

-$7,289,439


C-^l^;t^;4. A D^n^l.,4:nn -70 QA /,n/J r\..^;>-mnnn FlO -^rt

Community Trends and Futures

PlacemakingDevelopment

Parks, Trails, & Recreation

Presentation Purpose:Get you thinking about some new or innovative

approaches to place making. We're going tomove fast and stay at a high level. If you want a

deeper dive, ask questions, and we're happy toanswer.

^Ideas shown may be outside the purview of the market study, traditional

zoning codes, or the way things have always been done. They might exist

already, or they may need to be stretched, modified, re-thought, or adapted.

Covid Related: A lot has changed in the last3 months - when applicable, notes on these

changes will appear in blue boxes on the slides

k:l^;+ A D^nnl.,4.;/tn -70 DA /,n^l r\^^:nnnnn no'-irkPlacemaking:

What is Placemaking?Placemaking is the introduction of programmingand design in order to strengthen the identity ofa place, community attachment, and make it a

more enjoyable spot to be.

While permanent large scale design likearchitecture can contribute to "sense of place"

many placemaking efforts are small, incremental,

temporary, and informal.

Placemaking: r^^^^^n^n^Z^.

Events

Regular - Concerts in the Park, Car Shows

One off - Open Streets, National Night Out

Placemaking:

Public MarketsFarmers Markets

Art FairsWinter/Holiday MarketsFlea Markets

r-*/^:^:* A (~>^n/si..+:^n -70 /tn nn/j r^^^iinnnn.^ fto Qpi

Placemaking:

Pop Up Spaces"Meanwhile" Use of Underutilized Space

• Temporary Retail

•Short Term Dining

Covid Related: Higher vacancy rates in retailspaces may offer more opportunities

Placemaking:

Temporary Art

May be performancebased (music, theater)-or-

Short term visual art

(projections, murals)

-»/H,!1-.:4. A Ctnn/^1. .*;/^n ~70 On .^n^Q^.U^n.-.^^ no nn

Covid Related: Some music venues are offeringdrive-in concerts as an alternative

Placemaking: ^^^^^^^nZ^.

Parklets

Seasonal space that can create or expand a

seating area either for the public or a restaurant

Similar concept: Better Bus Stop

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Outdoor DiningPatio/Deck spaces help restaurants curate a

memorable dining experienceParticularly in climates where year-round outdoor dining is not possible!

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Covid Related: Safety concerns about indoor

space are leading to increased demand for patios

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Food Trucks

Support local foodVaried offeringsProvides unique experienceLower entry costs for food vendors

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Photo-Ops

What are peoplesharing?What would someoner

show off?

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Development: r^^^^^^^^Z

A focus on the built environment

The look and feel of any community is shaped bythe buildings that are built there.

Buildings are shaped by• Ability to function for their given purpose• Aesthetic design

• Cost Considerations

• Regulations

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Modular Multi-Family Housing

Units constructed

in warehouse

conditions, and

pieced togetheron-site.

Development:

Accessory Dwelling Units

Incorporation of another,

secondary dwelling uniton a single family lot

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Covid Related: More reliance on family membersfor daycare and reluctance about senior carerenewed interest in multi-generational living

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Community Land Trusts (CLTs)CLT owns the land beneath the home

House is owned by income qualifiedperson(s)

When house is re-sold, it can only be

sold at a price that is still affordable.Owner recoups capital put into home

Can also be done with commercial

buildings

Development:

Creative Re-Use/Low Road Bldgs

For start ups andcreative businesses:

Lower rents

More flexibility

Covid Related: Increased vacancies may offeropportunity to reposition & reimagine buildings

Development:

Affordable Artist SpaceLiving & working space

Help define and addidentity to a district

Development: r^^n^^^^^

Live/WorkCome in many forms, but

can provide the space for

small entrepreneurs to own

their home and office/shopFor Example:

Barber, bike shop, law

office, art/photo studio,

acupuncture, accountant

Covid Related: Feel like your house has beenconverted into a live/work building? There is arenewed focus on work spaces in/next to homes.

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3rd Spaces

As traditional retail struggles, spaces that attractpeople to hang out (cafes, breweries, restaurants)

help adjacent commercial as well

Covid Related: Some of these spaces will taketime to recover from stay-at-home efforts

Development:

A Focus on Experiences

Emphasis on uses in

traditional retail spotsto dostuffMS. buy stuff

Development:

Food HallsThe next step up fromfood trucks:

Fixed location

Shared seating areas

Options for everyone

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Covid Related: Some restaurants already headedin this direction as food halls feel "more open"

Development::

CoWorkingShared office space-,

l»Learn and help others

Short term leases

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Typically aimed at smallbusinesses, start ups,

growing businesses

Covid Related: The decline ofWeWork and rise ofsocial distancing necessitates redesign of spaces

Development:

Local Entrepreneurship

Focus on "Economic Gardening" or supporting

homegrown businesses rather than chasing

established, outside businesses

Incubator spaces/classes

Spaces and regulations

to support growthIdentify local clustersand connections

Covid Related: The last recession was the impetus

for new businesses. What will this one bring?

Development:

Integrated Stormwater

Stormwater treatment

can be designed as a

marketable amenity.

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The Public Sector as Catalyst

Consider how publicbuildings or usescan support thedevelopment of

desired buildings

For Example:

Libraries, Town Hall,

public safety, offices,

shared parking

Development:

Park Focused Development

Proximity to parkland has been repeatedly shownto add value to homes. Developments next to

parks and trails add a marketable amenity.

Parks and Recreation: r^^n^^^^^^^.

Parks Drive IdentityParks can be considered a community's "front

yard" and help define the curb appeal of a place.

Well used and unique recreation offerings are

often what outsiders will remember about a place,

and what community members will identify with.

As public infrastructure, the Town is uniquely

positioned to implement changes in parks and rec.

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Trails

Typically one of the most desired amenities incommunities across the country

Provides activity for people of all ages

Parks and Recreation: n^^^^^n^^^^^

Active Living

Incorporating physical activity into everyday life(hiking to work, walking to school, yard work)

Requires public infrastructure that allows peopleto undertake these activities safely

Parks and Recreation:

Pedestrian Focused Design

Safety & scale help make places enjoyable to walk.

Even if you drove there, you're a pedestrian once you

step out of your car

Parks and Recreation: r^^^^^n^^^Z.

Nature Play

Nature playgrounds introduce new types of

learning, decision making, imagination, and fun

Vary from highly structured to highly unstructured

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Splash PadFun water activity

for younger kids andfamilies

Can vary from more

fountain-like to more

playground-like

Less maintenance and

liability than pools

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Interpretation

Including signage or other ways to "tell the story77

of a park or place helps users learn and associatewith a location.

Parks and Recreation:

Public/Private Partnerships

Many different approaches:

• Private Management of

Specific Offerings

• Dining in parks

• Sponsorships

• Partner on events

• Commercial use fees

Covid Related: Parks may offer an outdoor venue

for activities that were previously indoors

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Stormwater Management

For areas that flood, parks can be a way to mitigatedamage that would occur to other development,

and provide recreation value when dry


^^fwvlLI-^>/^^ —<-<c•^^$^^ -afca— W APPENDIX

Market & Trends

SINCE i8<»e

78-20 Comprehensive Plan Amendment 2.pdf - Town Of ...

Documents

Transcript of 78-20 Comprehensive Plan Amendment 2.pdf - Town Of ...