SPONSORSHIP OPPORTUNITIESAlberta Medical Association Youth Run Club 

On average, AMA Youth Run Club participants achieve 1,300 daily steps over

the national average

Ever Active Schools (EAS) is a provincial initiative designed to assist school communities in addressing and creating healthy school communities. EAS contributes to the healthy development of children and youth by fostering social and physical environments that support improving the health and learning outcomes of students in Alberta.

SPONSORSHIP OPPORTUNITIES

The AMA Youth Run Club is a school-based, running programdesigned to increase physical activity levels at school andteach students about healthy lifestyles. The goal is toencourage children to form healthy habits that become partof their everyday lives as adults.

In 2019/20 there were 438 participating clubs across Albertaand over 26,000 children and youth running! The programwas created through a partnership with Ever Active Schoolsand the Alberta Medical Association.

ABOUT THE AMA YOUTH RUN CLUB

ABOUT THE ALBERTA MEDICAL ASSOCIATION

The Alberta Medical Association is the professional association for more than 12,000 physicians, resident physicians and medical students. Our vision is Patients First® and our mission is to be an advocate and provide leadership and support for the role of physicians in the provision of quality care. The AMA Youth Run Club is our flagship initiative to engage members as part of healthy and active communities.

ABOUT EVER ACTIVE SCHOOLS

2021/22

Patients First® is a registered trademark of the Alberta Medical Association

The program is free, fun, flexible, and is suitable for all levels of runners or walkers, beginner to experienced. The emphasis of the club is on fun, non-competitive activities, where participants experience success. Participants learn about proper pacing and progression, preventing injuries, nutrition, along with other health topics. Groups run together one to five times per week before school, at lunch, after school or at recess. Resources are provided to support run clubs including handbooks, running logs, fun prizes, events, and visits from AMA Youth Run Club coordinators and from local physicians or medical students.

"This is an essential program for student health. I amgrateful to the sponsors and funding that keep this

program running." -Run Club Coach

THE PROGRAM

THE AUDIENCECoaches and teachers25,000+ Alberta Students (Kindergarten to Grade 12)Parents of studentsAlberta physiciansMedical students

GROWTH OF THE PROGRAM

75 Schools3,500 Students

PILOT: 2012/13

210 Schools *10.500 Students*10 GO! (girls only) Run Clubs*10 Clubs in Indigenous School Communities *

*COVID-19 numbers

2020/21

Full page advertisement and logo in coaches and runners handbooks(electronic)Alberta Doctors’ Digest (ADD) electronic newsletter – leaderboard ad –homepage header - 1X/year    ADD - sponsored article/guest column – feature - 1X/year      MD Scope e-newsletter – sponsored article – 3X/year     Sponsorship promotion/logo placement in YRC-related communications(articles - ADD, website; posters/displays/brochures; social media)Sponsorship promotion/logo placement in YRC communications atbooth exhibits (AMA member-based events) Sponsorship acknowledgement in YRC-related publicmarketing/promotion (e.g. annual digital season-launch ad)    Member engagement – Sponsorship recognition in YRC-related programidentity efforts (e.g. boilerplate statement)      Social media – YRC sponsorship promotion/recognition, where suitable,via AMA’s Twitter and Facebook accountsLogo on all AMA Youth Run Club resourcesLogo on the AMA YRC websiteInclusion of sponsor logo on AMA Youth Run Club event archesBrand activation at AMA Youth Run Club Events (when appropriate)Use of AMA YRC logo (approval required)First right of offer to sponsor other Ever Active Schools events

96% of teachers reported engaging studentswho are not traditionally physically active

GOLD SPONSOR$25,000 TO $50,000 (minimum $25,000 in cash)

Alberta Doctors’ Digest (ADD) electronic newsletter – square ad –homepage above-the-fold - 1X/yearADD – sponsored article/guest column – department - 1X/year      MD Scope e-newsletter – sponsored right side-rail ad - 3X/year     Sponsorship promotion/logo placement in YRC-related communications(articles - ADD, website; posters/displays/brochures; social media)      Sponsorship promotion/logo placement in YRC communications atbooth exhibits (AMA member-based events)        Sponsorship acknowledgement in YRC-related publicmarketing/promotion (e.g. annual digital season-launch ad)       Member engagement – Sponsorship recognition in YRC-related programidentity efforts (e.g. boilerplate statement)       Social media – YRC sponsorship promotion/recognition, where suitable,via AMA’s Twitter and Facebook accountsBrand activation at AMA Youth Run Club Events (when appropriate)Logo on the AMA YRC website Inclusion of sponsor logo on AMA Youth Run Club event archesUse of AMA YRC logo (approval required)

SILVER SPONSOR$15,000 TO $24,999 (minimum $15,000 in cash)

86% of students felt supported to make healthier choices

BRONZE SPONSOR$10,000 TO $14,999 (minimum $10,000 in cash)

Alberta Doctors’ Digest (ADD) electronic newsletter – square ad –department or feature page - 1X/year·                  Sponsorship promotion/logo placement in YRC-relatedcommunications (articles - ADD, website; posters/displays/brochures;social media)·         Sponsorship promotion/logo placement in YRC communications atbooth exhibits (AMA member-based events)·         Sponsorship acknowledgement in YRC-related publicmarketing/promotion (e.g. annual digital season-launch ad)·         Member engagement – Sponsorship recognition in YRC-relatedprogram identity efforts (e.g. boilerplate statement)·         Social media – YRC sponsorship promotion/recognition, wheresuitable, via AMA’s Twitter and Facebook accountsBrand activation at AMA Youth Run Club Events (when appropriate)Logo on the AMA YRC website Use of AMA YRC logo (approval required)

89% of coaches reported the club leading topositive changes in student behaviour

FRIENDS OF THE AMA YOUTH RUN CLUB

Sponsorship promotion/logo placement in YRC-related communications(articles - ADD, website; posters/displays/brochures; social media)       Sponsorship promotion/logo placement in YRC communications atbooth exhibits (AMA member-based events)  Sponsorship acknowledgement in YRC-related publicmarketing/promotion (e.g. annual digital season-launch ad)     Member engagement – Sponsorship recognition in YRC-related programidentity efforts (e.g. boilerplate statement)      Social media – YRC sponsorship promotion/recognition, where suitable,via AMA’s Twitter and Facebook accountsBrand activation at AMA Youth Run Club Events (when appropriate)Logo on the AMA YRC website Use of AMA YRC logo (approval required)Invite to the STF Conference’s AMA Youth Run Club celebration breakfast(hosted and sponsored by the YRC)

CONTACTFor more information or to sponsor the AMA Youth RunClub, contact Brian Torrance or Shannon Rupnarain.

Brian TorranceDirector, Ever Active Schools780-454-4745brian@everactive.org

Shannon RupnarainAssistant Executive Director, Public AffairsAlberta Medical Association780-482-0322shannon.rupnarain@albertadoctors.org

AMAYOUTHRUNCLUB.COM

@AMAYOUTHRUNCLUB

87% of coaches reported the club leading to increased physical activity levels in their school

Under $10,000 (minimum $3,000 in cash or kind)