66

Lampiran A.2 : Kuisioner Penelitian

KUESIONER PENELITIAN

PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN

PEMBELIAN PADA MAYOUTFIT DEPOK

Dengan Hormat,

Saya mahasiswa Fakultas Ekonomi dan Bisnis Universitas Bina Sarana

Informatika yang bernama:

Nama : Amelia Rosiyati

Jenjang : Diploma Tuga (D3)

Program Studi : Administrasi Bisnis

Fakultas : Ekonomi dan Bisnis

Dengan segala kerendahan hati saya sampaikan kuesioner ini dengan

permohonan maaf karena kuesioner ini mengganggu waktu kerja dan istirahat

Bapak/Ibu.

Adapun tujuan dari penyebaran kuesioner ini hanya diperlukan untuk

mengumpulkan data dan informasi dalam penyusunan tugas akhir yang berjudul

“Pengaruh Kualitas Produk Terhadap Keputusan Pembelian Pada MayOutfit

Depok”.

Jawaban dari para responden atau setiap pernyataan hanya dipergunakan untuk

kepentingan akademis semata, yang sifatnya rahasia, terbatas dan tidak

dipublikasikan.

Peran serta sumbang saran para responden sekalian sangat berarti dalam

penulisan laporan tugas akhir ini, atas perhatian dan bantuan yang diberikan, saya

sampaikan terima kasih.

Hormat saya,

Amelia Rosiyati

67

A. Identitas Responden

Nama :

Asal Tinggal :

Jenis Kelamin : Perempuan

Laki-laki

Usia : 17-25 th 26-30 th

31-35 th <35 th

Pendidikan : SMP SLTA

DIPLOMA S1

S2 Lainnya

Pekerjaan : Pelajar/ Pegawai

Mahasiswa Swasta

Wiraswasta Lainnya

B. Petunjuk Pengisian

Berikut adalah petunjuk untuk pengisian kuesioner.

1. Mohon kuisioner diisi secara lengkap dari seluruh pernyataan yang telah

disediakan.

2. Beri tanda Cheklist ( √ ) pada kolom yang paling sesuai dengan kondisi anda.

3. Terdapat 5 alternatif pengisian jawaban yaitu:

Keterangan

Sangat Setuju Setuju Ragu - ragu Tidak Setuju Sangat Tidak Setuju

SS S RR TS STS

68

69

70

Lampiran A.3 : r tabel

71

72

Lampiran A.4 : Hasil Olah Data SPSS Versi 16

Correlations

Correlations

x1 x2 x3 x4 x5 x6 x7 x8 x9 x10 x11 x12

xtota

l

x1 Pearson

Correlati

on

1.52

0**

.49

5**.079 .000 .144 .055 .324* .204

-.07

2.142 .309*

.51

1**

Sig. (2-

tailed).000 .000 .578

1.00

0.308 .697 .019 .148 .614 .316 .026 .000

N 52 52 52 52 52 52 52 52 52 52 52 52 52

x2 Pearson

Correlati

on

.52

0**1

.57

5**.152 .166 .155 .300* .214 .106 .330* .170 .231

.69

9**

Sig. (2-

tailed).000 .000 .283 .239 .273 .031 .127 .455 .017 .229 .100 .000

N 52 52 52 52 52 52 52 52 52 52 52 52 52

x3 Pearson

Correlati

on

.49

5**

.57

5**1 .127 .265 .207 .089 .058 .126 .273 .283*

-.02

5

.63

0**

Sig. (2-

tailed).000 .000 .368 .058 .142 .530 .680 .373 .050 .042 .863 .000

N 52 52 52 52 52 52 52 52 52 52 52 52 52

x4 Pearson

Correlati

on

.079 .152 .127 1 .208 .049 .215.41

8**.016 .308* .121 .245

.50

9**

Sig. (2-

tailed).578 .283 .368 .139 .728 .126 .002 .910 .026 .391 .080 .000

N 52 52 52 52 52 52 52 52 52 52 52 52 52

x5 Pearson

Correlati

on

.000 .166 .265 .208 1 .000 .291* .099 .167 .080 .271-.15

0

.46

3**

Sig. (2-

tailed)

1.00

0.239 .058 .139

1.00

0.036 .485 .236 .572 .052 .288 .001

N 52 52 52 52 52 52 52 52 52 52 52 52 52

73

x6 Pearson

Correlati

on

.144 .155 .207 .049 .000 1 .035 .145-.02

0.073 .036 .238 .280*

Sig. (2-

tailed).308 .273 .142 .728

1.00

0.807 .305 .889 .607 .801 .089 .044

N 52 52 52 52 52 52 52 52 52 52 52 52 52

x7 Pearson

Correlati

on

.055 .300* .089 .215 .291* .035 1.37

9**

.40

1**.146

-.02

0.216

.52

2**

Sig. (2-

tailed).697 .031 .530 .126 .036 .807 .006 .003 .303 .887 .125 .000

N 52 52 52 52 52 52 52 52 52 52 52 52 52

x8 Pearson

Correlati

on

.324* .214 .058.41

8**.099 .145

.37

9**1

.57

6**.038

-.03

7

.64

5**

.58

1**

Sig. (2-

tailed).019 .127 .680 .002 .485 .305 .006 .000 .787 .794 .000 .000

N 52 52 52 52 52 52 52 52 52 52 52 52 52

x9 Pearson

Correlati

on

.204 .106 .126 .016 .167 -.020.40

1**

.57

6**1

-.08

3

-.04

9

-.02

3

.35

5**

Sig. (2-

tailed).148 .455 .373 .910 .236 .889 .003 .000 .556 .731 .870 .010

N 52 52 52 52 52 52 52 52 52 52 52 52 52

x10 Pearson

Correlati

on

-.072 .330* .273 .308* .080 .073 .146 .038-.08

31 .324*

-.01

1

.48

3**

Sig. (2-

tailed).614 .017 .050 .026 .572 .607 .303 .787 .556 .019 .938 .000

N 52 52 52 52 52 52 52 52 52 52 52 52 52

x11 Pearson

Correlati

on

.142 .170 .283* .121 .271 .036-.02

0

-.03

7

-.04

9.324* 1

-.17

5

.41

5**

Sig. (2-

tailed).316 .229 .042 .391 .052 .801 .887 .794 .731 .019 .214 .002

N 52 52 52 52 52 52 52 52 52 52 52 52 52

74

x12 Pearson

Correlati

on

.309* .231-.02

5.245 -.150 .238 .216

.64

5**

-.02

3

-.01

1

-.17

51 .347*

Sig. (2-

tailed).026 .100 .863 .080 .288 .089 .125 .000 .870 .938 .214 .012

N 52 52 52 52 52 52 52 52 52 52 52 52 52

xtotal Pearson

Correlati

on

.51

1**

.69

9**

.63

0**

.50

9**

.46

3**.280*

.52

2**

.58

1**

.35

5**

.48

3**

.41

5**.347* 1

Sig. (2-

tailed).000 .000 .000 .000 .001 .044 .000 .000 .010 .000 .002 .012

N 52 52 52 52 52 52 52 52 52 52 52 52 52

**. Correlation is

significant at the 0.01 level

(2-tailed).

*. Correlation is significant

at the 0.05 level (2-tailed).

75

Correlations

Correlations

y1 y2 y3 y4 y5 y6 y7 y8 y9 y10 y11 y12 ytotal

y1 Pearson

Correlation1 .329* .144 -.032 .159 .330* .150 .117 .169 .112 .249 .150 .457**

Sig. (2-

tailed).017 .308 .825 .259 .017 .289 .407 .231 .429 .075 .289 .001

N 52 52 52 52 52 52 52 52 52 52 52 52 52

y2 Pearson

Correlation.329* 1 -.054 -.100 .259 .139 .016 .411** .503** .421** .261 .157 .631**

Sig. (2-

tailed).017 .702 .479 .063 .326 .909 .002 .000 .002 .062 .266 .000

N 52 52 52 52 52 52 52 52 52 52 52 52 52

y3 Pearson

Correlation.144 -.054 1 .323* .195 .144 -.035 -.113 .082 .022 .192 .266 .282*

Sig. (2-

tailed).308 .702 .020 .166 .309 .807 .424 .561 .874 .173 .057 .043

N 52 52 52 52 52 52 52 52 52 52 52 52 52

y4 Pearson

Correlation-.032 -.100 .323* 1 .360** .130 .121 .059 -.051 .042 .047 .306* .327*

Sig. (2-

tailed).825 .479 .020 .009 .357 .393 .676 .720 .770 .739 .027 .018

N 52 52 52 52 52 52 52 52 52 52 52 52 52

y5 Pearson

Correlation.159 .259 .195 .360** 1 .139 .298* .155 .271 .382** .378** .298* .672**

Sig. (2-

tailed).259 .063 .166 .009 .326 .032 .271 .052 .005 .006 .032 .000

N 52 52 52 52 52 52 52 52 52 52 52 52 52

y6 Pearson

Correlation.330* .139 .144 .130 .139 1 .330* .130 .103 .028 .083 -.043 .394**

Sig. (2-

tailed).017 .326 .309 .357 .326 .017 .357 .469 .844 .556 .762 .004

N 52 52 52 52 52 52 52 52 52 52 52 52 52

y7 Pearson

Correlation

.150 .016 -.035 .121 .298* .330* 1 .121 .000 -.082 .179 -.020 .298*

76

Sig. (2-

tailed).289 .909 .807 .393 .032 .017 .393 1.000 .564 .204 .890 .032

N 52 52 52 52 52 52 52 52 52 52 52 52 52

y8 Pearson

Correlation.117 .411** -.113 .059 .155 .130 .121 1 .457** .145 .047 .121 .478**

Sig. (2-

tailed).407 .002 .424 .676 .271 .357 .393 .001 .307 .739 .393 .000

N 52 52 52 52 52 52 52 52 52 52 52 52 52

y9 Pearson

Correlation.169 .503** .082 -.051 .271 .103 .000 .457** 1 .584** .116 .140 .644**

Sig. (2-

tailed).231 .000 .561 .720 .052 .469 1.000 .001 .000 .412 .322 .000

N 52 52 52 52 52 52 52 52 52 52 52 52 52

y10 Pearson

Correlation.112 .421** .022 .042 .382** .028 -.082 .145 .584** 1 .335* .344* .633**

Sig. (2-

tailed).429 .002 .874 .770 .005 .844 .564 .307 .000 .015 .013 .000

N 52 52 52 52 52 52 52 52 52 52 52 52 52

y11 Pearson

Correlation.249 .261 .192 .047 .378** .083 .179 .047 .116 .335* 1 .602** .544**

Sig. (2-

tailed).075 .062 .173 .739 .006 .556 .204 .739 .412 .015 .000 .000

N 52 52 52 52 52 52 52 52 52 52 52 52 52

y12 Pearson

Correlation.150 .157 .266 .306* .298* -.043 -.020 .121 .140 .344* .602** 1 .506**

Sig. (2-

tailed).289 .266 .057 .027 .032 .762 .890 .393 .322 .013 .000 .000

N 52 52 52 52 52 52 52 52 52 52 52 52 52

ytot

al

Pearson

Correlation.457** .631** .282* .327* .672** .394** .298* .478** .644** .633** .544** .506** 1

Sig. (2-

tailed).001 .000 .043 .018 .000 .004 .032 .000 .000 .000 .000 .000

N 52 52 52 52 52 52 52 52 52 52 52 52 52

*. Correlation is significant at the 0.05

level (2-tailed).

**. Correlation is significant at the 0.01

level (2-tailed).

77

Reliability

Reliability Statistics

Cronbach's Alpha N of Items

.729 12

Reliability

Reliability Statistics

Cronbach's Alpha N of Items

.711 12

Correlations

KualitasProduk

KeputusanPem

belian

KualitasProduk Pearson Correlation 1 .775**

Sig. (2-tailed) .000

N 52 52

KeputusanPembelian Pearson Correlation .775** 1

Sig. (2-tailed) .000

N 52 52

**. Correlation is significant at the 0.01 level (2-tailed).

78

Case Processing Summary

N %

Cases Valid 52 100.0

Excludeda 0 .0

Total 52 100.0

a. Listwise deletion based on all variables in the

procedure.

Case Processing Summary

N %

Cases Valid 52 100.0

Excludeda 0 .0

Total 52 100.0

a. Listwise deletion based on all variables in the

procedure.

Regression

Variables Entered/Removedb

Model Variables Entered

Variables

Removed Method

1 KualitasProduka . Enter

a. All requested variables entered.

b. Dependent Variable: KeputusanPembelian

Coefficientsa

Model

Unstandardized CoefficientsStandardized Coefficients

t Sig.B Std. Error Beta

1 (Constant) 11.064 4.491 2.464 .017

Kualitas produk .783 .090 .775 8.675 .000

a. Dependent Variable: keputusanpembelian

79

Model Summary

Model R R Square Adjusted R Square

Std. Error of the

Estimate

1 .775a .601 .593 1.519

a. Predictors: (Constant), KualitasProduk