Usahawan Industri Makanan Halal: Satu Analisis Persepsi dan Sikap

14
W`eihjr F`pwjbj}jhjh Iwkje II ^`rihmfjt F`ojhmwjjh : Pwjbj}jh Ihdpwtri Ejfjhjh Bjkjk< Wjtp Jhjkiwiw ^`rw`~wi djh Wifj~ ^rac( Ejdyj Dr( Har Jihi Bjli Idriw djh Eabd( Jki Eabd( Haar ^pwjt ^`hmjlijh @fahaei+ Cjfpkti @fahaei djh ^`rhijmjjh+ Phis`rwiti F`ojhmwjjh Ejkjywij Jowtrjf F `~`htihmjh ihdpwtri ejfjhjh bjkjk epkj dio`ri  ~`rbjtijh djkje ^`kjh Ihdpf ^`rihdpwtrijh II "^I^ ?)+ :993%?>>0 djh dio`ri ~`h`fjhjh djkje Djwjr ^`rtjhijh H`mjrj F`timj "D^H7)+ :992%?>:>( W`ojmji w`opjb h`mjrj Iwkje+ ihdpwtri ihi e`ejhm dj~jt diojhmphfjh e`ejhdjhmfjh Ejkjywij e`e~phyji wpeo`r ojbjh e`htjb yjhm e`hgpfp~i+ f`epdjbjh ihcrjwtrpftpr djh f`ejbirjh djkje t`fhakami  ~`e~raw`wjh( Ihi diwafahm ~pkj d`hmjh faeite`h f`rjljjh djh  ~`hmiftirjcjh kama bjkjk Ejkjywij di ~`rihmfjt jhtjrjojhmwj( Ihdpwtri ejfjhjh bjkjk h`mjrj t`r~jfwj o`rwjihm d`hmjh ~radpf bjkjk djri h`mjrj% h`mjrj kjih t`rejwpf Tbjikjhd+ Ihdah`wij+ Jpwtrjkij+ Wihmj~prj djh lpmj  Orph`i( Lpwt`rp phtpf o`rwjihm djkje ~jwjrjh mkaojk+ jw~`f djyj wjihm wyjrifjt jdjkjb ~`htihm djh ihi dj~jt dikjbirfjh e`kjkpi f`fpjtjh  ~`hmpwjbj yjhm e`e~phyji wifj~ djh ~`rw`~wi yjhm ~awitic djkje e`eojhmphfjh wyjrifjt e`r`fj( Wifj~ djh ~`rw`~wi ~`hmpwjbj e`ejihfjh ~`rjhjh ~`htihm djkje e`e~`hmjrpbi ~r`wtjwi w`w`opjb wyjrifjt( ^`rw`~wi djh wifj~ ~awitic jdjkjb ~`hd`fjtjh yjhm ~`rkp dimphj  ~jfji djkje e`h`htpfjh ejtkjejt wyjrifjt yjhm ihmih digj~ji( W`arjhm ejlifjh jtjp ~`hmpwjbj yjhm o`rwifj~ ~awitic e`e~phyji giri%giri t`rejwpf o`rihiwijtic+ o`rf`oak`bjh djkje e`hm`hjk ~jwti ~`kpjhm+ t`fph+ o`rf`oak`bjh e`hgjri ejfkpejt+ e`e~phyji fpjkiti f`w`djrjh yjhm tihmmi+ faeit`d t`rbjdj~ tpmjw+ g`fj~+ e`e~phyji ~`rjhgjhmjh yjhm wiwt`ejtif+ fr`jtic djkje e`hy`k`wjifjh ejwjkjb+ yjfih ~jdj diri w`hdiri+ t`mjw+ yjfih ~jdj f`oak`bjh arjhm kjih djh e`e~phyji wtrjt`mi yjhm o`r~`hmjrpb( F`rtjw f`rlj ihi e`eoihgjhmfjh bjwik fjlijh yjhm dikjfpfjh t`rbjdj~ 7>> ~`hmpwjbj IFW ejfjhjh bjkjk djri wpdpt wifj~ djh ~`rw`~wi( Fjtj fphgi< ^`rw`~wi+ wifj~+ ihdpwtri ejfjhjh bjkjk+ IFW+ djyj wjihm

Transcript of Usahawan Industri Makanan Halal: Satu Analisis Persepsi dan Sikap

Page 1: Usahawan Industri Makanan Halal: Satu Analisis Persepsi  dan Sikap

8/8/2019 Usahawan Industri Makanan Halal: Satu Analisis Persepsi dan Sikap

http://slidepdf.com/reader/full/usahawan-industri-makanan-halal-satu-analisis-persepsi-dan-sikap 1/14

W`eihjr F`pwjbj}jhjh Iwkje II ^`rihmfjt F`ojhmwjjh

:

Pwjbj}jh Ihdpwtri Ejfjhjh Bjkjk< Wjtp Jhjkiwiw ^`rw`~wi

djh Wifj~

^rac( Ejdyj Dr( Har Jihi Bjli Idriw djh Eabd( Jki Eabd( Haar

^pwjt ^`hmjlijh @fahaei+ Cjfpkti @fahaei djh ^`rhijmjjh+

Phis`rwiti F`ojhmwjjh Ejkjywij

Jowtrjf

F `~`htihmjh ihdpwtri ejfjhjh bjkjk epkj dio`ri

 ~`rbjtijh djkje ^`kjh Ihdpf ^`rihdpwtrijh II "^I^

?)+ :993%?>>0 djh dio`ri ~`h`fjhjh djkje Djwjr 

^`rtjhijh H`mjrj F`timj "D^H7)+ :992%?>:>(

W`ojmji w`opjb h`mjrj Iwkje+ ihdpwtri ihi e`ejhm dj~jt diojhmphfjh

e`ejhdjhmfjh Ejkjywij e`e~phyji wpeo`r ojbjh e`htjb yjhm

e`hgpfp~i+ f`epdjbjh ihcrjwtrpftpr djh f`ejbirjh djkje t`fhakami

 ~`e~raw`wjh( Ihi diwafahm ~pkj d`hmjh faeite`h f`rjljjh djh

 ~`hmiftirjcjh kama bjkjk Ejkjywij di ~`rihmfjt jhtjrjojhmwj( Ihdpwtri

ejfjhjh bjkjk h`mjrj t`r~jfwj o`rwjihm d`hmjh ~radpf bjkjk djri h`mjrj%

h`mjrj kjih t`rejwpf Tbjikjhd+ Ihdah`wij+ Jpwtrjkij+ Wihmj~prj djh lpmj

 Orph`i( Lpwt`rp phtpf o`rwjihm djkje ~jwjrjh mkaojk+ jw~`f djyj wjihm

wyjrifjt jdjkjb ~`htihm djh ihi dj~jt dikjbirfjh e`kjkpi f`fpjtjh

 ~`hmpwjbj yjhm e`e~phyji wifj~ djh ~`rw`~wi yjhm ~awitic djkje

e`eojhmphfjh wyjrifjt e`r`fj( Wifj~ djh ~`rw`~wi ~`hmpwjbj

e`ejihfjh ~`rjhjh ~`htihm djkje e`e~`hmjrpbi ~r`wtjwi w`w`opjb

wyjrifjt( ^`rw`~wi djh wifj~ ~awitic jdjkjb ~`hd`fjtjh yjhm ~`rkp dimphj

 ~jfji djkje e`h`htpfjh ejtkjejt wyjrifjt yjhm ihmih digj~ji( W`arjhm

ejlifjh jtjp ~`hmpwjbj yjhm o`rwifj~ ~awitic e`e~phyji giri%giri

t`rejwpf o`rihiwijtic+ o`rf`oak`bjh djkje e`hm`hjk ~jwti ~`kpjhm+ t`fph+

o`rf`oak`bjh e`hgjri ejfkpejt+ e`e~phyji fpjkiti f`w`djrjh yjhm

tihmmi+ faeit`d t`rbjdj~ tpmjw+ g`fj~+ e`e~phyji ~`rjhgjhmjh yjhm

wiwt`ejtif+ fr`jtic djkje e`hy`k`wjifjh ejwjkjb+ yjfih ~jdj diri w`hdiri+

t`mjw+ yjfih ~jdj f`oak`bjh arjhm kjih djh e`e~phyji wtrjt`mi yjhm

o`r~`hmjrpb( F`rtjw f`rlj ihi e`eoihgjhmfjh bjwik fjlijh yjhm dikjfpfjh

t`rbjdj~ 7>> ~`hmpwjbj IFW ejfjhjh bjkjk djri wpdpt wifj~ djh ~`rw`~wi(

Fjtj fphgi< ^`rw`~wi+ wifj~+ ihdpwtri ejfjhjh bjkjk+ IFW+ djyj wjihm

Page 2: Usahawan Industri Makanan Halal: Satu Analisis Persepsi  dan Sikap

8/8/2019 Usahawan Industri Makanan Halal: Satu Analisis Persepsi dan Sikap

http://slidepdf.com/reader/full/usahawan-industri-makanan-halal-satu-analisis-persepsi-dan-sikap 2/14

W`eihjr F`pwjbj}jhjh Iwkje II ^`rihmfjt F`ojhmwjjh

?

:(> ^`hm`hjkjh

Wifj~ djh ~`rw`~wi e`ejihfjh ~`rjhjh ~`htihm djkje e`e~`hmjrpbi

~r`wtjwi w`wpjtp ~`rpwjbjjh yjhm dig`opri ak`b ~jrj ~`hmpwjbj(

F`oijwjjhhyj ~`rw`~wi djh wifj~ ~`hmpwjbj yjhm ojif djh ~awitic jfjh

e`hmmjeojrfjh ie`l wyjrifjt yjhm ojif djri fjgjejtj ~`kjhmmjh djh

arjhm rjeji( Phtpf o`rljyj w`kjih e`e`rkpfjh f`ejbirjh t`fhifjk+

w`w`arjhm ~`hmpwjbj lpmj e`e`rkpfjh f`~`rkpjh opfjh t`fhifjk

t`rptjejhyj ~`rw`~wi yjhm ~awitic "Wpwjh # Dihjb :999)( ^`rw`~wi ~awitic 

jdjkjb ~`hd`fjtjh yjhm ~`rkp dimphjfjh ak`b w`w`opjb cirej djkje

e`h`htpfjh w`tw`t ejtkjejt jtjp aol`ftic wyjrifjt yjhm ihmih digj~ji

"Gbjrk`w ?>>? )(

Wifj~ djh ~`rw`~wi yjhm dieikifi ak`b w`arjhm pwjbj}jh difjtjfjh jhtjrj

cjftar ~`htihm djkje e`h`htpfjh f`ljyjjh e`r`fj( Ojhyjf fjlijh yjhm

t`kjb dikjfpfjh phtpf e`kibjt cjftarcjftar yjhm e`e~`hmjrpbi f`ljyjjh

w`warjhm pwjbj}jh( Fjlijh ^pwjt ^`eojhmphjh Pwjbj}jh Ejkjywij

"E@D@G) ~jdj tjbph :922 t`rbjdj~ :>>> pwjbj}jh pe~jejhyj t`kjb

e`hm`hjk~jwti cjftarcjftar t`rw`opt( Jhtjrjhyj t`rejwpf o`rihiwijtic+

o`rf`oak`bjh djkje e`hm`hjk~wjti ~`kpjhm+ t`fph+ o`rf`oak`bjh e`hgjri

ejfkpejt+ e`e~phyji fpjkiti f`w`djrjh yjhm tihmmi+ faeite`h t`rbjdj~

tpmjw+ g`fj~+ ~`rjhgjhmjh yjhm wiwt`ejtif+ fr`jtic djkje e`hy`k`wjifjh

ejwjkjb+ yjfih ~jdj diri w`hdiri+ t`mjw+ yjfih ~jdj f`oak`bjh arjhm kjih

djh e`e~phyji wtrjt`mi yjhm o`r~`hmjrpb(

Page 3: Usahawan Industri Makanan Halal: Satu Analisis Persepsi  dan Sikap

8/8/2019 Usahawan Industri Makanan Halal: Satu Analisis Persepsi dan Sikap

http://slidepdf.com/reader/full/usahawan-industri-makanan-halal-satu-analisis-persepsi-dan-sikap 3/14

W`eihjr F`pwjbj}jhjh Iwkje II ^`rihmfjt F`ojhmwjjh

7

?(> Fjlijh K`~jw

W`kjih djri~jdj fjlijh yjhm dihyjtjfjh di jtjw+ t`rdj~jt ojhyjf kjmi fjlijh

yjhm cafpw f`~jdj jw~`f wifj~( Fjlijh Gkjrf ":992) pe~jejhyj t`kjb

e`h`epi `hje rjbwij f`ljyjjh pwjbj}jh yjhm o`rljyj ijitp ~`rgjyj ~jdj

diri w`hdiri+ o`rcifirjh kpjw+ oak`b e`hy`wpjifjh diri d`hmjh f`jdjjh

w`ejwj+ tidjf g`~jt o`r~ptpw jwj+ o`rtjhmmphmlj}jo t`rbjdj~ j~j yjhm

dikjfpfjh djh wjhmmp~ o`kjljr e`kjkpi f`wikj~jh( Ojmi Haopbira ":994)

~pkj+ girigiri pwjbj}jh yjhm o`rljyj ijkjb o`rjwjk djri f`kpjrmj pwjbj}jh+

o`rf`oak`bjh+ e`e~phyji f`ejbirjh e`hmprpw yjhm ojif+ o`rf`oak`bjh

djkje e`hmihasjwi t`fhakami djh e`e~phyji eadjk yjhm gpfp~(

Fjlijh Hm ":99:) t`rbjdj~ wyjrifjtwyjrifjt yjhm o`rdjctjr d`hmjh^`rwjtpjh ^`hijmj^`hijmj Gihj W`kjhmar o`rljyj e`hm`hjk~jwti cjftar

cjftar yjhm e`e~`hmjrpbi f`ljyjjh pwjbj}jh Gihj( Jhtjrjhyj t`rejwpf 

pwjbj w`hdiri+ ~`hmprpwjh yjhm g`fj~+ l`hiw ojrjhm yjhm dilpjk+ kafjwi+

t`fhifjk djh ~`ejwjrjh+ hjwio+ eadjk yjhm e`hgpfp~i+ opdjyj+

~`hdidifjh+ jmjej djh ~jwjrjh dphij( Fbpwpw phtpf pwjbj}jh E`kjyp+

_awki ":99:) t`kjb e`hm`hjk ~jwti cjftarcjftar f`ljyjjh 0> pwjbj}jh yjhm

dit`epopjk ijitp f`t`fphjh+ ~`hmprpwjh yjhm ojif+ ~`reihtjjh+ eadjk yjhm

e`hgpfp~i+ tpjb+ kafjwi ~`rhijmjjh+ ~`hdidifjh dj`rjb jwjkpwpk pwjbj}jh(

Ihi e`eopftifjh cjftar ~`rwahjkiti lpmj e`ejihfjh ~`rjhjh ~`htihm

djkje e`h`tpfjh f`ljyjjh w`arjhm pwjbj}jh di wje~ihm cjftarcjftar kjih

yjhm dihyjtjfjh dijtjw(

Djkje e`eoihgjhmfjh girigiri phtpf e`hljdi w`arjhm pwjbj}jh yjhm

o`rljyj+ Ojrlayji "?>>>) t`kjb e`ejwpffjh giri wifj~( Jhtjrjhyj t`rejwpf 

e`hitifo`rjtfjh djh e`e`htihmfjh f`ljyjjh djri~jdj f`w`rahafjh+

e`e~`kjljri w`wpjtp yjhm ojrp w`tij~ bjri+ e`eo`ojwfjh diri djri~jdj

f`rljf`rlj yjhm r`e`b+ e`eo`ri ~`rbjtijh t`rbjdj~ f`phtphmjh djh

~jwjrjh+ e`eopjt f`~ptpwjh w`g`~jt ephmfih+ w`htijwj e`hgjri f`ejbirjh

Page 4: Usahawan Industri Makanan Halal: Satu Analisis Persepsi  dan Sikap

8/8/2019 Usahawan Industri Makanan Halal: Satu Analisis Persepsi dan Sikap

http://slidepdf.com/reader/full/usahawan-industri-makanan-halal-satu-analisis-persepsi-dan-sikap 4/14

W`eihjr F`pwjbj}jhjh Iwkje II ^`rihmfjt F`ojhmwjjh

4

djh t`fhif ojrp+ w`htijwj o`rpwjbj e`hdj~jt f`rljwjej djri~jdj

fjfitjhmjh djh rjfjhrjfjh djh w`htijwj e`e`htihmfjh bjti arjhm kjih

t`rptjej ~`kjhmmjh(

Ejhjfjkj Gahhar ":999) ~pkj o`r~`hdj~jt cjftarcjftar yjhm e`h`htpfjh

f`ljyjjh pwjbj}jh ijkjb e`e~phyji tjbj~ f`fpjtjh yjhm tihmmi djh

o`rf`oak`bjh djkje e`hdj~jtfjh bjwik yjhm ojif+ e`e~phyji aol`ftic 

yjhm fpjt+ e`eo`ri tpe~pjh t`rbjdj~ ~`kjhmmjh djh f`~`rkpjh e`r`fj+

r`hdjb diri t`rbjdj~ ~`hgj~jijh yjhm di~`rak`bi+ wjhmmp~ e`e~`rojifi

f`wikj~jh diri+ g`~jt e`r`opt ~`kpjhm yjhm jdj+ o`rf`oak`bjh e`eo`ri

jrjbjh d`hmjh g`~jt djh ~`rgjyj ojbj}j ~`hmjkjejh k`oib ojif djri~jdj

kjtibjh(

Djkje `rj `fahaei mkaojk+ w`arjhm pwjbj}jh ~`rkp e`eikifi girigiri yjhm

k`oib fbpwpw( Di wihi f`ljyjjh F(^( Gb`h ijitp w`arjhm pwjbj}jh djri

h`mjrj Gbihj oak`b diljdifjh iftiojr "K`` :992)( Djkje pwjbj

e`eojhmphfjh ojhf di Gbihj+ Gb`h t`kjb e`hmmjriwfjh cjftarcjftar

yjhm e`eoj}j f`ljyjjhhyj ijitp ~`hdidifjh di Je`rifj djh

bpophmjhhyj+ tjbj~ f`~rac`wiahjkjh+ f`oak`bjh o`f`rljwjej d`hmjh cirej

jwihm+ f`ihmihjh phtpf e`hmihasjwi djh e`hl`kjljb ~`kojmji wtrjt`mi

~`rhijmjjh+ f`ejbirjh djkje faephiti djh mjkjfjh ~rac`wiahjk djh

~`hmkiojtjh djkje ~`rwjtpjh ojhf ojhf di Gbihj(

Dah # @rig "?>>:) djh Bjhhp "?>>>) e`hyjtjfjh w`kjih kjtjro`kjfjhm djh

jftisiti ljrihmjh jtjp h`t}arfihm+ girigiri wifj~ ~awitic ~`hmpwjbj tprpt

e`e~`hmjrpbi djh e`eo`rifjh f`wjh ~awitic f`~jdj ~`rf`eojhmjh djh

f`ejlpjh ~`rhijmjjh e`r`fj( Girigiri wifj~ ~awitic yjhm diejfwpdfjh

jdjkjb w`~`rti f`p~jyjjh phtpf e`hmjeoik djh e`hmbjdj~i riwifa+

ihasjtic+ ~`hm`tjbpjh e`hm`hji ~jwjrjh+ f`ejbirjh ~`ejwjrjh+ f`ejbirjh

~`hmprpwjh+ f`p~jyjjh e`hm`hjk~jwti djh e`r`opt ~`kpjhm~`kpjhm

Page 5: Usahawan Industri Makanan Halal: Satu Analisis Persepsi  dan Sikap

8/8/2019 Usahawan Industri Makanan Halal: Satu Analisis Persepsi dan Sikap

http://slidepdf.com/reader/full/usahawan-industri-makanan-halal-satu-analisis-persepsi-dan-sikap 5/14

W`eihjr F`pwjbj}jhjh Iwkje II ^`rihmfjt F`ojhmwjjh

0

~jwjrjh+ f`t`fphjh djh f`ihmihjh e`ejlpfjh djh e`eatisjwifjh diri(

Girigiri wifj~ ~awitic ihi e`hprpt W}`` djh Dah "?>>>) lpmj o`r~`rjhjh

djkje e`h`htpfjh w`ejhmjt f`pwjbj}jhjh ~`hmpwjbj~`hmpwjbj epdj

o`rf`tprphjh Gbihj di Jwij Tiepr w`kjih di~`hmjrpbi ak`b cjftar

f`~`rgjyjjh earjk( Girigiri wifj~ ~awitic yjhm dj~jt e`yjfihfjh

~`kjhmmjh ~`rkp dieikifi ak`b ~jrj ~`hmpwjbj w`firjhyj e`r`fj ihmih t`rpw

o`rljyj djh o`rtjbjh kjej "K`a ?>>>)( Wifj~ djh ~`rw`~wi yjhm ojif lpmj

e`e~phyji f`wjh kjhmwphm djkje e`e~`hmjrpbi f`g`fj~jh w`w`opjb

~`rpwjbjjh "Jgbie ?>>?)(

O`rdjwjrfjh ~`roihgjhmjh fjlijh k`~jw l`kjw e`hphlpffjh ojbj}j cjftar

wifj~ djh ~`rw`~wi jdjkjb ~`htihm djkje e`h`htpfjh f`ljyjjh w`w`opjb~`rhijmjjh( W`tij~ pwjbj}jh ~`rkp e`eikifi wifj~ djh ~`rw`~wi yjhm ~awitic 

di wje~ihm cjftarcjftar eadjk+ ~`hmjkjejh+ wafahmjh earjk l`hiw

~`rhijmjjh+ kafjwi ~`rhijmjjh djh w`ojmjihyj(

7(> Jhjkiwiw ^`rw`~wi djh Wifj~ ^`hmpwjbj Ejfjhjh Bjkjk

Djkje e`hmjhjkiwiw ~`rw`~wi djh wifj~+ w`rjeji 7>> ~`hmpwjbj yjhm

t`rkiojt di djkje ihdpwtri fjhjh bjkjk t`kjb dit`epopjk di W`e`hjhlphm

Ejkjywij( Ljdpjk : e`hphlpffjh tjoprjh cirej e`hmifpt h`m`ri+ ijitp+

W`kjhmar "4>(>%)+ ]ikjyjb ^`rw`fptpjh Fpjkj Kpe~pr ":2(>%)+ F`kjhtjh

":?(=%)+ ^pkjp ^ihjhm ":>(=%)+ T`r`hmmjhp "4(=%)+ ^jbjhm "(>4%)+ ^`rjf 

"7(7%)+ F`djb "?(=%)+ H`m`ri W`eoikjh djh Labar "?%) ejwihmejwihm(

Page 6: Usahawan Industri Makanan Halal: Satu Analisis Persepsi  dan Sikap

8/8/2019 Usahawan Industri Makanan Halal: Satu Analisis Persepsi dan Sikap

http://slidepdf.com/reader/full/usahawan-industri-makanan-halal-satu-analisis-persepsi-dan-sikap 6/14

W`eihjr F`pwjbj}jhjh Iwkje II ^`rihmfjt F`ojhmwjjh

3

LJDPJK : Tjoprjh Cirej E`hmifpt H`m`ri

H`m`ri Cr`fp`hwi ^`rjtpwjh

F`djb 2 ?(=

^pkjp ^ihjhm 7? :>(3

^`rjf :> 7(7

W`kjhmar :?> 4>(>

]ikjyjb ^`rw`fptpjh Fpjkj Kpe~pr 04 :2(>

H`m`ri W`eoikjh 2 ?(=

Labar :> 7(7

^jbjhm 3 ?

T`r`hmmjhp :4 4(=

F`kjhtjh 72 :?(=

Lpekjb 7>> :>>(>

Wpeo`r < Har Jihi `t jk( "?>>=)

Ejhjfjkj+ _jljb ? e`hphlpffjh tjoprjh cirej e`hmifpt f`kpjrjh ptjej

wyjrifjt( Cirej yjhm e`hm`kpjrfjh ~radpf o`rjwjwfjh oilirih jdjkjb

t`rtihmmi w`fjki+ ijitp 4=(7%( Ejlariti djri~jdj cirej ihi e`hm`kpjrfjh waw

figj~+ ~radpf f`fjgjhm djh oiwfpt( W`kjhlpthyj+ cirejcirej yjhm t`rkiojt

djkje f`kpjrjh o`rjwjwfjh tjhjejh "??(=%)+ fardijk+ lpw djh eihpejh

":7(7%)+ ~radpf bjwik ifjh "2(>%)+ ~radpf bjwik djmihm "3(>%) djh ~radpf 

bjwik t`hpwp "?(=%)(

Page 7: Usahawan Industri Makanan Halal: Satu Analisis Persepsi  dan Sikap

8/8/2019 Usahawan Industri Makanan Halal: Satu Analisis Persepsi dan Sikap

http://slidepdf.com/reader/full/usahawan-industri-makanan-halal-satu-analisis-persepsi-dan-sikap 7/14

W`eihjr F`pwjbj}jhjh Iwkje II ^`rihmfjt F`ojhmwjjh

=

_JLJB :< Tjoprjh ^`hmpwjbj E`hmifpt F`kpjrjh Ptjej Wyjrifjt

Oilirih

74(:%

Bjwik Tpeopbjh

7>(7%

Bjwik Kjpt

9(7%

Bjwik Djmihm

=(>%

Fardijk ! Lpw ! 

Eihpejh Kjih

::(7%

Bjwik T`hpwp

0(=%

^radpf 

F`wibjtjh

?(7%

 Wpeo`r < Har Jihi `t jk("?>>=) 

7(: Jhjkiwiw Wifj~

Djkje e`kibjt wifj~ ~`hmpwjbj+ ~`hy`kidif t`kjb e`hy`hjrjifjh w`eoikjh

f`hyjtjjh phtpf ditjhdj ak`b ejlifjh o`rdjwjrfjh wfjkj yjhm dit`tj~fjhijitp<

: 5 Wjhmjt tidjf w`tplp

? 5 Tidjf w`tplp

7 5 Tidjf ~jwti4 5 W`tplp

0 5 Wjhmjt w`tplp

O`rdjwjrfjh f`hyjtjjh t`rw`opt+ f`~ptpwjh wfar yjhm di~`rak`bi

di~j~jrfjh e`kjkpi Ljdpjk ?(

Page 8: Usahawan Industri Makanan Halal: Satu Analisis Persepsi  dan Sikap

8/8/2019 Usahawan Industri Makanan Halal: Satu Analisis Persepsi dan Sikap

http://slidepdf.com/reader/full/usahawan-industri-makanan-halal-satu-analisis-persepsi-dan-sikap 8/14

W`eihjr F`pwjbj}jhjh Iwkje II ^`rihmfjt F`ojhmwjjh

2

LJDPJK ? Jhjkiwiw Wifj~ ^`hmpwjbj

F@HYJTJJH WFA_

:( Djkje f`ojhyjfjh t`epljhli+ wjyj

w`kjkp e`h`~jti ljhli(

4(43

?( Oikj ~`f`rlj e`hmjdp jtjp djkje~`ropjkjh wjyj jdjkjb ~`hd`hmjr yjhm

ojif(

4(:2

7( W`kjkphyj j~joikj e`kjfpfjh

w`wpjtp+ wjyj e`kjfpfjh d`hmjho`rwphmmpbwphmmpb(

4(4=

4( F`ptjejjh wjyj j~joikj e`kjfpfjh

w`wpjtp ~`f`rljjh jdjkjb f`~pjwjhw`hdiri(

7(24

0( O`rbpophm d`hmjh bjwik f`rljw`kjkphyj wjyj epdjb o`r~pjw bjti(

?(9>

3( J~joikj ~`f`rlj wjyj e`kjfpfjhtpmjwjh e`r`fj+ wjyj yjfih d`hmjh

e`r`fj(

7(9=

=( Djkje ~`rhijmjjh+ wjyj e`eo`ri

tpe~pjh f`~jdj ~radpf yjhm jdj(

7(=2

2( ^`hmkiojtjh wjyj djkje ~`rhijmjjh

t`rtpe~p f`~jdj ~`rhijmjjh yjhm

o`kpe jdj arjhm e`kjfpfjhhyj(

7(7=

9( Wjyj w`htijwj e`h`fjhfjh f`~jdj~`f`rlj jfjh ~`htihmhyj

ihasjwi!~`h`epjh!bjwik ojrp(

4(73

Wpeo`r < Har Jihi `t jk("?>>=)

Page 9: Usahawan Industri Makanan Halal: Satu Analisis Persepsi  dan Sikap

8/8/2019 Usahawan Industri Makanan Halal: Satu Analisis Persepsi dan Sikap

http://slidepdf.com/reader/full/usahawan-industri-makanan-halal-satu-analisis-persepsi-dan-sikap 9/14

W`eihjr F`pwjbj}jhjh Iwkje II ^`rihmfjt F`ojhmwjjh

9

7(? Jhjkiwiw ^`rw`~wi

^`rfjrj~`rfjrj yjhm diw`hjrjifjh di oj}jb ~`rw`~wi o`rwjej hikji ~prjtj

wfar di~j~jrfjh e`kjkpi Ljdpjk 7(

LJDPJK 7 Jhjkiwiw ^`rw`~wi ^`hmpwjbj

F@HYJTJJH WFA_

:( ^`rwjtpjh ~`rhijmjjh ojhyjf 

e`eojhtp ~`rf`eojhmjh wyjrifjt ihi((

7(?7

?( ^ihljejh djri~jdj ihwtitpwi

f`}jhmjh k`oib epdjb o`rojhdihm

d`hmjh tjophmtjophm ~`eoijyjjh

jm`hwi f`rjljjh(

7(?4

7( Bpophmjh d`hmjh jbki ~akitif 

ojhyjf e`eojhtp f`ljyjjh wyjrifjt

ihi(

?(==

4( Wyjrifjt ihi eje~p o`rwjihmd`hmjh wyjrifjtwyjrifjt t`e~jtjh

yjhm kjih(

7(20

0( Ihasjwi ~radpf ~`htihm ojmi

e`hljeih f`ljyjjh wyjrifjt ihi(

4(?3

3( Wyjrifjt ihi tijdj ejwjkjb phtpf e`hdj~jtfjh ~`f`rlj ejbir(

7(79

=( ^`hmiftirjcjh IWA 9>>> djh!jtjp

IWA :4>>> jdjkjb ~`htihm f`~jdj

wyjrifjt ihi phtpf k`oib o`rdjyj wjihm(

7(9?

2( ^`hmiftirjcjh bjkjk jdjkjb ~`htihm( 4(49

9( Wyjrifjt ihi tidjf e`hmbjrj~fjh

djwjr ~`rkihdphmjh djri f`rjljjh(

?(0=

:>( ^`hmmphjjh IGT bjhyj

e`hihmfjtfjh faw ~`hm`kpjrjh(

?(47

Page 10: Usahawan Industri Makanan Halal: Satu Analisis Persepsi  dan Sikap

8/8/2019 Usahawan Industri Makanan Halal: Satu Analisis Persepsi dan Sikap

http://slidepdf.com/reader/full/usahawan-industri-makanan-halal-satu-analisis-persepsi-dan-sikap 10/14

W`eihjr F`pwjbj}jhjh Iwkje II ^`rihmfjt F`ojhmwjjh

:>

::( ^`hmmphjjh IGT tidjf e`eojhtp

f`g`fj~jh ~`rhijmjjh(

?(70

:?( Mkaojkiwjwi "JCTJ!]TA) tidjf 

e`eo`ri jhgjejh f`~jdj ihdpwtriyjhm wjyj g`opri w`fjrjhm(

?(9:

:7( ^`hmpjwjjh Ojbjwj Ihmm`riw jejt

~`htihm djkje ~`rhijmjjh di `rj

`fahaei mkaojk(

4(4:

:4( ^`hmpjwjjh ojbjwj kjih ~`htihmphtpf ~`hmpwjbj yjhm o`rljyj(

4(:>

:0( @djmjhm tidjf ~`htihm phtpf 

e`ejwjrfjh ~radpf wyjrifjt ihi(

?(02

:3( Wyjrifjt ihi tidjf e`e~phyjiejwjkjb phtpf e`hm`fw~art(

?(9:

:=( Wyjrifjt ihi eje~p o`rwjihm

d`hmjh wyjrifjt epktihjwiahjk(

7(7>

:2( _jfjh pwjbj wjej kpjr h`mjrj

jejt di~`rkpfjh phtpf e`hm`eojhmfjh wyjrifjt ihi(

7(3=

:9( Jdjkjb e`eopjhm ejwj djh

}jhm phtpf e`hmifpti fprwpw djh

kjtibjh e`hm`hji ~`rhijmjjh(

?(>9

?>( F`ejbirjh faephifjwi jejt~`htihm djkje ~`rhijmjjh(

4(?2

?:( ^`rhijmjjh yjhm wjyj g`opri ihi

wpfjr phtpf diejwpfi ~`wjihm kjih(

?(=:

??( Fprwpw f`pwjbj}jhjh jejt

~`htihm djkje dphij ~`rhijmjjh yjhme`hgjojr(

4(:3

Wpeo`r < Har Jihi `t jk( "?>>=)

Page 11: Usahawan Industri Makanan Halal: Satu Analisis Persepsi  dan Sikap

8/8/2019 Usahawan Industri Makanan Halal: Satu Analisis Persepsi dan Sikap

http://slidepdf.com/reader/full/usahawan-industri-makanan-halal-satu-analisis-persepsi-dan-sikap 11/14

W`eihjr F`pwjbj}jhjh Iwkje II ^`rihmfjt F`ojhmwjjh

::

 

E`h`kiti f`~jdj hikji eih wfar ~prjtj ojmi wifj~ djh ~`rw`~wi+ didj~jti

ejlifjh yjhm difjli e`e~phyji girigiri yjhm ~awitic( O`rdjwjrfjh

~`h`epjh ihi ejlifjh w`~jtpthyj dj~jt e`hphlpffjh ~r`wtjwi yjhm ojif 

djkje e`hm`hdjkifjh ~`rhijmjjh djh w`bjrpwhyj eje~p ejhmbjdj~i

gjojrjh JCTJ djh mkaojkiwjwi( Phtpf e`eopftifjh ihi+ ~`hy`kidif t`kjb

e`eopjt graww%tjopkjtiah jhtjrj jhmfpojb ~`rw`~wi djh wifj~ d`hmjh hikji

 lpjkjh wyjrifjt w`rtj tjbj~ ~`hdidifjh ~`hmpwjbj( Tplpjhhyj jdjkjb phtpf 

e`kibjt wjej jdj }plpd bpophmjh jhtjrj f`dpjdpj jhmfpojb t`rw`opt(

Bpophmjh ihi ditphlpffjh e`kjkpi Ljdpjk 4 djh Ljdpjk 0(

T`rdj~jt dpj ~`rwajkjh yjhm gpoj dilj}jo ijitp ~`rtjej wjej jdj wifj~djh ~`rw`~wi ~awitic yjhm ditphlpffjh ak`b ~`hmpwjbj dj~jt e`hypeojhm

f`~jdj ~r`wtjwi wyjrifjt t`rptjej djri w`mi lpjkjh djh f`dpj wjej jdj

}plpd bpophm fjit di jhtjrj wifj~ djh ~`rw`~wi ~awitic d`hmjh tihmfjt

~`hdidifjh ~`hmpwjbj(

LJDPJK 4 Bpophmjh di Jhtjrj Wfar ^prjtj Wifj~ d`hmjh Hikji Lpjkjh

H57>>

Wifj~

00>

riop

0:

:>>

riop

:>:

?0>

riop

?0:

0>>

riop

0>:

riop:

 lptj

:(:

:>

 lptj

8:>

 lptj

Wfar

^prjtj

: 4(42 4(44 4(40 4(3: 4(?0 4(00 4(>> 4(43

? 4(73 4(:: 4(:2 7(94 4(>> 4(4> 7(2> 4(:2

7 4(3> 4(44 4(40 4(79 4(4? 4(40 4(4> 4(4=

4 7(2> 7(=2 4(>> 7(=2 7(9? 7(=0 4(?> 7(24

0 7(:3 7(77 7(>9 7(>3 ?(>> ?(=> ?(2> ?(9>

3 4(>2 4(>2 4(>9 7(94 7(0> 4(>0 7(9= 7(9=

= 7(32 7(32 7(9: 7(=2 7(=0 4(>0 7(=2 7(=2

2 7(?4 7(?4 7(?= 7(77 7(77 7(0> 7(7= 7(7=

9 4(?2 4(?2 4(?= 4(79 4(0> 4(7> 4(3> 4(73

Wpeo`r < Har Jihi `t jk( "?>>=)

Page 12: Usahawan Industri Makanan Halal: Satu Analisis Persepsi  dan Sikap

8/8/2019 Usahawan Industri Makanan Halal: Satu Analisis Persepsi dan Sikap

http://slidepdf.com/reader/full/usahawan-industri-makanan-halal-satu-analisis-persepsi-dan-sikap 12/14

W`eihjr F`pwjbj}jhjh Iwkje II ^`rihmfjt F`ojhmwjjh

:?

 

LJDPJK 0 Bpophmjh di Jhtjrj Wfar ^prjtj ^`rw`~wi d`hmjh Hikji Lpjkjh

H57>>

^`rw`~wi

00>

riop

0:

:>>riop

:>:

?0>riop

?0:

0>>riop

0>:

riop: lptj

:(:

:> lptj

8:>

 lptj

Wfar

^prjtj

: 7(7? 7(77 7(>9 7(:: 7(:= 7(4> ?(2> 7(?7

? 7(4> ?(3= 7(>> 7(?2 7(?0 7(7> 7(3> 7(?4

7 7(>> ?(03 7(>9 7(>3 ?(=0 ?(4> :(2> ?(==

4 7(24 7(03 7(=7 7(3: 4(>> 4(?0 7(3> 7(20

0 4(?2 4(:: 4(?2 4(?2 4(?0 4(4> 4(4> 4(?3

3 7(73 7(77 7(73 7(44 7(>> 7(40 7(2> 7(79

= 7(=? 4(>> 7(=? 7(29 7(9? 4(:0 4(?> 7(9?

2 4(03 4(?? 4(03 4(03 4(77 4(=> 4(4> 4(49

9 ?(03 :(3= ?(34 ?(:: ?(>2 7(3> ?(2> ?(0=

:> ?(03 7(?? ?(73 ?(44 ?(?0 ?(>> ?(3> ?(47:: ?(7? ?(=2 ?(:2 ?(77 ?(>2 ?(4> ?(3> ?(70

:? 7(>2 ?(=2 ?(2? ?(29 ?(9? ?(20 ?(2> ?(9:

:7 4(3> 4(3> 4(73 4(79 4(77 4(00 7(2> 4(4:

:4 4(?2 4(?2 4(?= 4(77 7(27 7(90 7(4> 4(:>

:0 ?(42 ?(42 ?(40 ?(29 ?(77 ?(0> ?(3> ?(02

:3 ?(93 ?(93 7(73 ?(0> 7(>2 7(:0 ?(3> ?(90

:= 7(4> 7(4> 7(>9 7(>> 7(0> 7(0> 7(3> 7(74

:2 7(2> 7(2> 7(9: 7(09 7(3= 7(2> 7(4> 7(=>

:9 ?(?2 ?(?2 ?(:2 :(3= :(9? ?(40 ?(?> ?(>9

?> 4(?2 4(?2 4(:2 4(0> 4(>2 4(?> 4(?> 4(?2

?: 7(>4 ?(77 7(>> ?(77 ?(02 ?(30 7(>> ?(=:?? 4(7? 4(03 7(2? 4(79 4(>> 4(>> 7(3> 4(:3

Wpeo`r < Har Jihi `t jk( "?>>=)

E`kjkpi f`dpjdpj ljdpjk di jtjw dj~jt di~`rbjtifjh ojbj}j tidjf }plpd

bpophmjh yjhm l`kjw jhtjrj wifj~ djh ~`rw`~wi ~awitic d`hmjh hikji lpjkjh(

Ihi o`rejfhj wifj~ djh ~`rw`~wi yjhm ~awitic ditphlpffjh ak`b w`epj

~`hmpwjbj tjh~j e`hmirj lpekjb hikji lpjkjh wyjrifjt( Tr`hd yjhm wjej

ditphlpffjh j~joikj f`dpj jhmfpojb t`rw`opt difjitfjh d`hmjh tjbj~

~`hdidifjh ~`hmpwjbj( ^jdj mbjkiohyj w`w`arjhm ihdisidp yjhm

o`r~`hdidifjh tihmmi k`oib o`rd`difjwi o`rojhdihm e`r`fj yjhm

e`e~phyji tjbj~ ~`hdidifjh yjhm r`hdjb( Hjeph fjlijh e`hdj~jti wifj~

Page 13: Usahawan Industri Makanan Halal: Satu Analisis Persepsi  dan Sikap

8/8/2019 Usahawan Industri Makanan Halal: Satu Analisis Persepsi dan Sikap

http://slidepdf.com/reader/full/usahawan-industri-makanan-halal-satu-analisis-persepsi-dan-sikap 13/14

W`eihjr F`pwjbj}jhjh Iwkje II ^`rihmfjt F`ojhmwjjh

:7

djh ~`rw`~wi ~awitic ditphlpffjh ak`b f`w`epj ~`hmpwjbj ~jdj w`epj tjbj~

~`hdidifjh( ^`h`epjh ihi ephmfih e`hmmjeojrfjh }plpd girigiri oijw(

Ihi o`rkjfp ephmfih f`rjhj ~`hmpwjbj yjhm dit`epopjk tidjf o`mitp lplpr

djkje e`eo`ri lj}j~jh f`~jdj wajkjh yjhm o`ro`htpf wfjkj( ^jdj

f`oijwjjhhyj w`arjhm ihdisidp itp gpoj e`hphlpffjh girigiri yjhm t`rojif 

ojmi dirihyj( ^`rfjrj w`o`mihi oak`b o`rkjfp e`ejhdjhmfjh w`tjfjt ihi

tidjf jdj fj`djb kjih yjhm k`oib t`~jt phtpf e`hmpfpr wifj~ djh ~`rw`~wi

w`w`arjhm ihdisidp(

Hjeph ~`h`epjh ihi lpmj dj~jt e`hmmjeojrfjh ojbj}j f`w`epj

~`hmpwjbj ejfjhjh bjkjk yjhm dit`epopjk w`e`ejhmhyj e`eikifi wifj~

djh ~`rw`~wi yjhm ~awitic( Hikji lpjkjh bjhyj wyjrifjt ~pkj o`rmjhtphmf`~jdj wji| wyjrifjt djh lpmj wji| ~jwjrjh( Ihi o`rejfhj tidjf }plpd

bpophmjh w`gjrj wimhicifjh di jhtjrj cjftar wifj~ djh ~`rw`~wi ~awitic 

d`hmjh hikji lpjkjh wyjrifjt(

4(> F`wie~pkjh

Wifj~ djh ~`rw`~wi ~awitic jdjkjb jhtjrj giri ~`htihm yjhm e`hypeojhm

f`~jdj f`ljyjjh w`w`opjb ~`rhijmjjh( Bjhyj ~`hmpwjbj yjhm e`e~phyji

hikji ihi wjhmmp~ e`hjhmmphm riwifa djh e`hmjeoik f`~ptpwjh phtpf 

e`hg`opri oidjhm ~`rhijmjjh yjhm e`hgjojr( Hjeph ijhyj opfjh

e`rp~jfjh cjftar ~`h`htp eptkjf f`rjhj ejwib t`rdj~jt cjftarcjftar kjih

yjhm tprpt e`h`htpfjhfjh f`ljyjjh w`w`opjb ~`rhijmjjh Pe~jejhyj

jw~`fjw~`f e`hm`hji eadjk djh f`p~jyjjh ~`ejwjrjh( J~j yjhm ~jwti

~`hmpwjbj yjhm e`e~phyji wifj~ djh ~`rw`~wi ~awitic eje~p

e`hm`hdjkifjh ~`rhijmjjh d`hmjh k`oib o`rf`wjh(

Page 14: Usahawan Industri Makanan Halal: Satu Analisis Persepsi  dan Sikap

8/8/2019 Usahawan Industri Makanan Halal: Satu Analisis Persepsi dan Sikap

http://slidepdf.com/reader/full/usahawan-industri-makanan-halal-satu-analisis-persepsi-dan-sikap 14/14

W`eihjr F`pwjbj}jhjh Iwkje II ^`rihmfjt F`ojhmwjjh

:4

 

_plpfjh

Ojrlayji Ojrdji( ?>>>( F`pwjbj}jhjh djh ^`rhijmjjh( Fpjkj Kpe~pr<

D`}jh ojbjwj djh ^pwtjfj(

Gkjrf+ Fjtb`rih`+ F( :999(―Tb` Mr`jt @zpjki|`rw< Wi W`gr`tw ta Wpgg`ww

car Jkk @htr`~r`h`prw ‛( Sitjk W~``gb`w ac tb` Djy+ 30 ":>)< 7>43(

K``+ ^piTjf( :992( ‛ Gbih`w` Cihjhgijk @ht`r~r`hp`rwbi~< Tb` Gjw` ac 

F(^(Gb`h ‛( Laprhjk ac Jwijh Opwih`ww+ :4 ":)< ?7?4( 

Hm Kjy Hmab( :99:( ‛Pwjbj}jh Gihj di Ejkjywij‛( Kjtibjh Ikeijb(

Phis`rwiti F`ojhmwjjh Ejkjywij(

Haopbira Fpraw`( :994( ‛ Phis`rwity Mrjdpjt` @htr`~r`hp`r ih Wejkk

Opwih`ww< K`tw O` @htr`~r`hp`r j Oaaeihm @htr`~r`hp`r ih Lj~jh`w`

Yaptb ‛( F`rtjw f`rlj yjhm dio`htjhmfjh di Iht`rhjtiahjk Wejkk Opwih`ww

Gahmr`ww+ Ljfjrtj+ :2?: W`~t`eo`r(

Har Jihi Bjli Idriw+ Cjridjb Wbjbjdjh+ Harkjikj Jop Ojfjr+ Eabd Jki

Eabd Haar # Jo( _j|jf Djh( ?>>=(  Ejkjywij F` jrjb Bjo Ejfjhjh

 Bjkjk Dphij( Fpjkj Kpe~pr< D`}jh Ojbjwj djh ^pwtjfj(

A Gahhar+ Orijh( :999( ‛]bjt Gjh Yap K`jrh crae @htr`~r`h`prw‛(

]arfw Ejhjm`e`ht + 0?"=)< :=(

_awki L`kjw( :99:( ‛ Pwjbj}jh E`kjyp< Wjtp Fjlijh F`w di K`eojb Fkjhm

‛( Kjtibjh Ikeijb( Phis`rwiti F`ojhmwjjh Ejkjywij(