Usahawan Industri Makanan Halal: Satu Analisis Persepsi dan Sikap
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Transcript of Usahawan Industri Makanan Halal: Satu Analisis Persepsi dan Sikap
8/8/2019 Usahawan Industri Makanan Halal: Satu Analisis Persepsi dan Sikap
http://slidepdf.com/reader/full/usahawan-industri-makanan-halal-satu-analisis-persepsi-dan-sikap 1/14
W`eihjr F`pwjbj}jhjh Iwkje II ^`rihmfjt F`ojhmwjjh
:
Pwjbj}jh Ihdpwtri Ejfjhjh Bjkjk< Wjtp Jhjkiwiw ^`rw`~wi
djh Wifj~
^rac( Ejdyj Dr( Har Jihi Bjli Idriw djh Eabd( Jki Eabd( Haar
^pwjt ^`hmjlijh @fahaei+ Cjfpkti @fahaei djh ^`rhijmjjh+
Phis`rwiti F`ojhmwjjh Ejkjywij
Jowtrjf
F `~`htihmjh ihdpwtri ejfjhjh bjkjk epkj dio`ri
~`rbjtijh djkje ^`kjh Ihdpf ^`rihdpwtrijh II "^I^
?)+ :993%?>>0 djh dio`ri ~`h`fjhjh djkje Djwjr
^`rtjhijh H`mjrj F`timj "D^H7)+ :992%?>:>(
W`ojmji w`opjb h`mjrj Iwkje+ ihdpwtri ihi e`ejhm dj~jt diojhmphfjh
e`ejhdjhmfjh Ejkjywij e`e~phyji wpeo`r ojbjh e`htjb yjhm
e`hgpfp~i+ f`epdjbjh ihcrjwtrpftpr djh f`ejbirjh djkje t`fhakami
~`e~raw`wjh( Ihi diwafahm ~pkj d`hmjh faeite`h f`rjljjh djh
~`hmiftirjcjh kama bjkjk Ejkjywij di ~`rihmfjt jhtjrjojhmwj( Ihdpwtri
ejfjhjh bjkjk h`mjrj t`r~jfwj o`rwjihm d`hmjh ~radpf bjkjk djri h`mjrj%
h`mjrj kjih t`rejwpf Tbjikjhd+ Ihdah`wij+ Jpwtrjkij+ Wihmj~prj djh lpmj
Orph`i( Lpwt`rp phtpf o`rwjihm djkje ~jwjrjh mkaojk+ jw~`f djyj wjihm
wyjrifjt jdjkjb ~`htihm djh ihi dj~jt dikjbirfjh e`kjkpi f`fpjtjh
~`hmpwjbj yjhm e`e~phyji wifj~ djh ~`rw`~wi yjhm ~awitic djkje
e`eojhmphfjh wyjrifjt e`r`fj( Wifj~ djh ~`rw`~wi ~`hmpwjbj
e`ejihfjh ~`rjhjh ~`htihm djkje e`e~`hmjrpbi ~r`wtjwi w`w`opjb
wyjrifjt( ^`rw`~wi djh wifj~ ~awitic jdjkjb ~`hd`fjtjh yjhm ~`rkp dimphj
~jfji djkje e`h`htpfjh ejtkjejt wyjrifjt yjhm ihmih digj~ji( W`arjhm
ejlifjh jtjp ~`hmpwjbj yjhm o`rwifj~ ~awitic e`e~phyji giri%giri
t`rejwpf o`rihiwijtic+ o`rf`oak`bjh djkje e`hm`hjk ~jwti ~`kpjhm+ t`fph+
o`rf`oak`bjh e`hgjri ejfkpejt+ e`e~phyji fpjkiti f`w`djrjh yjhm
tihmmi+ faeit`d t`rbjdj~ tpmjw+ g`fj~+ e`e~phyji ~`rjhgjhmjh yjhm
wiwt`ejtif+ fr`jtic djkje e`hy`k`wjifjh ejwjkjb+ yjfih ~jdj diri w`hdiri+
t`mjw+ yjfih ~jdj f`oak`bjh arjhm kjih djh e`e~phyji wtrjt`mi yjhm
o`r~`hmjrpb( F`rtjw f`rlj ihi e`eoihgjhmfjh bjwik fjlijh yjhm dikjfpfjh
t`rbjdj~ 7>> ~`hmpwjbj IFW ejfjhjh bjkjk djri wpdpt wifj~ djh ~`rw`~wi(
Fjtj fphgi< ^`rw`~wi+ wifj~+ ihdpwtri ejfjhjh bjkjk+ IFW+ djyj wjihm
8/8/2019 Usahawan Industri Makanan Halal: Satu Analisis Persepsi dan Sikap
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W`eihjr F`pwjbj}jhjh Iwkje II ^`rihmfjt F`ojhmwjjh
?
:(> ^`hm`hjkjh
Wifj~ djh ~`rw`~wi e`ejihfjh ~`rjhjh ~`htihm djkje e`e~`hmjrpbi
~r`wtjwi w`wpjtp ~`rpwjbjjh yjhm dig`opri ak`b ~jrj ~`hmpwjbj(
F`oijwjjhhyj ~`rw`~wi djh wifj~ ~`hmpwjbj yjhm ojif djh ~awitic jfjh
e`hmmjeojrfjh ie`l wyjrifjt yjhm ojif djri fjgjejtj ~`kjhmmjh djh
arjhm rjeji( Phtpf o`rljyj w`kjih e`e`rkpfjh f`ejbirjh t`fhifjk+
w`w`arjhm ~`hmpwjbj lpmj e`e`rkpfjh f`~`rkpjh opfjh t`fhifjk
t`rptjejhyj ~`rw`~wi yjhm ~awitic "Wpwjh # Dihjb :999)( ^`rw`~wi ~awitic
jdjkjb ~`hd`fjtjh yjhm ~`rkp dimphjfjh ak`b w`w`opjb cirej djkje
e`h`htpfjh w`tw`t ejtkjejt jtjp aol`ftic wyjrifjt yjhm ihmih digj~ji
"Gbjrk`w ?>>? )(
Wifj~ djh ~`rw`~wi yjhm dieikifi ak`b w`arjhm pwjbj}jh difjtjfjh jhtjrj
cjftar ~`htihm djkje e`h`htpfjh f`ljyjjh e`r`fj( Ojhyjf fjlijh yjhm
t`kjb dikjfpfjh phtpf e`kibjt cjftarcjftar yjhm e`e~`hmjrpbi f`ljyjjh
w`warjhm pwjbj}jh( Fjlijh ^pwjt ^`eojhmphjh Pwjbj}jh Ejkjywij
"E@D@G) ~jdj tjbph :922 t`rbjdj~ :>>> pwjbj}jh pe~jejhyj t`kjb
e`hm`hjk~jwti cjftarcjftar t`rw`opt( Jhtjrjhyj t`rejwpf o`rihiwijtic+
o`rf`oak`bjh djkje e`hm`hjk~wjti ~`kpjhm+ t`fph+ o`rf`oak`bjh e`hgjri
ejfkpejt+ e`e~phyji fpjkiti f`w`djrjh yjhm tihmmi+ faeite`h t`rbjdj~
tpmjw+ g`fj~+ ~`rjhgjhmjh yjhm wiwt`ejtif+ fr`jtic djkje e`hy`k`wjifjh
ejwjkjb+ yjfih ~jdj diri w`hdiri+ t`mjw+ yjfih ~jdj f`oak`bjh arjhm kjih
djh e`e~phyji wtrjt`mi yjhm o`r~`hmjrpb(
8/8/2019 Usahawan Industri Makanan Halal: Satu Analisis Persepsi dan Sikap
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W`eihjr F`pwjbj}jhjh Iwkje II ^`rihmfjt F`ojhmwjjh
7
?(> Fjlijh K`~jw
W`kjih djri~jdj fjlijh yjhm dihyjtjfjh di jtjw+ t`rdj~jt ojhyjf kjmi fjlijh
yjhm cafpw f`~jdj jw~`f wifj~( Fjlijh Gkjrf ":992) pe~jejhyj t`kjb
e`h`epi `hje rjbwij f`ljyjjh pwjbj}jh yjhm o`rljyj ijitp ~`rgjyj ~jdj
diri w`hdiri+ o`rcifirjh kpjw+ oak`b e`hy`wpjifjh diri d`hmjh f`jdjjh
w`ejwj+ tidjf g`~jt o`r~ptpw jwj+ o`rtjhmmphmlj}jo t`rbjdj~ j~j yjhm
dikjfpfjh djh wjhmmp~ o`kjljr e`kjkpi f`wikj~jh( Ojmi Haopbira ":994)
~pkj+ girigiri pwjbj}jh yjhm o`rljyj ijkjb o`rjwjk djri f`kpjrmj pwjbj}jh+
o`rf`oak`bjh+ e`e~phyji f`ejbirjh e`hmprpw yjhm ojif+ o`rf`oak`bjh
djkje e`hmihasjwi t`fhakami djh e`e~phyji eadjk yjhm gpfp~(
Fjlijh Hm ":99:) t`rbjdj~ wyjrifjtwyjrifjt yjhm o`rdjctjr d`hmjh^`rwjtpjh ^`hijmj^`hijmj Gihj W`kjhmar o`rljyj e`hm`hjk~jwti cjftar
cjftar yjhm e`e~`hmjrpbi f`ljyjjh pwjbj}jh Gihj( Jhtjrjhyj t`rejwpf
pwjbj w`hdiri+ ~`hmprpwjh yjhm g`fj~+ l`hiw ojrjhm yjhm dilpjk+ kafjwi+
t`fhifjk djh ~`ejwjrjh+ hjwio+ eadjk yjhm e`hgpfp~i+ opdjyj+
~`hdidifjh+ jmjej djh ~jwjrjh dphij( Fbpwpw phtpf pwjbj}jh E`kjyp+
_awki ":99:) t`kjb e`hm`hjk ~jwti cjftarcjftar f`ljyjjh 0> pwjbj}jh yjhm
dit`epopjk ijitp f`t`fphjh+ ~`hmprpwjh yjhm ojif+ ~`reihtjjh+ eadjk yjhm
e`hgpfp~i+ tpjb+ kafjwi ~`rhijmjjh+ ~`hdidifjh dj`rjb jwjkpwpk pwjbj}jh(
Ihi e`eopftifjh cjftar ~`rwahjkiti lpmj e`ejihfjh ~`rjhjh ~`htihm
djkje e`h`tpfjh f`ljyjjh w`arjhm pwjbj}jh di wje~ihm cjftarcjftar kjih
yjhm dihyjtjfjh dijtjw(
Djkje e`eoihgjhmfjh girigiri phtpf e`hljdi w`arjhm pwjbj}jh yjhm
o`rljyj+ Ojrlayji "?>>>) t`kjb e`ejwpffjh giri wifj~( Jhtjrjhyj t`rejwpf
e`hitifo`rjtfjh djh e`e`htihmfjh f`ljyjjh djri~jdj f`w`rahafjh+
e`e~`kjljri w`wpjtp yjhm ojrp w`tij~ bjri+ e`eo`ojwfjh diri djri~jdj
f`rljf`rlj yjhm r`e`b+ e`eo`ri ~`rbjtijh t`rbjdj~ f`phtphmjh djh
~jwjrjh+ e`eopjt f`~ptpwjh w`g`~jt ephmfih+ w`htijwj e`hgjri f`ejbirjh
8/8/2019 Usahawan Industri Makanan Halal: Satu Analisis Persepsi dan Sikap
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W`eihjr F`pwjbj}jhjh Iwkje II ^`rihmfjt F`ojhmwjjh
4
djh t`fhif ojrp+ w`htijwj o`rpwjbj e`hdj~jt f`rljwjej djri~jdj
fjfitjhmjh djh rjfjhrjfjh djh w`htijwj e`e`htihmfjh bjti arjhm kjih
t`rptjej ~`kjhmmjh(
Ejhjfjkj Gahhar ":999) ~pkj o`r~`hdj~jt cjftarcjftar yjhm e`h`htpfjh
f`ljyjjh pwjbj}jh ijkjb e`e~phyji tjbj~ f`fpjtjh yjhm tihmmi djh
o`rf`oak`bjh djkje e`hdj~jtfjh bjwik yjhm ojif+ e`e~phyji aol`ftic
yjhm fpjt+ e`eo`ri tpe~pjh t`rbjdj~ ~`kjhmmjh djh f`~`rkpjh e`r`fj+
r`hdjb diri t`rbjdj~ ~`hgj~jijh yjhm di~`rak`bi+ wjhmmp~ e`e~`rojifi
f`wikj~jh diri+ g`~jt e`r`opt ~`kpjhm yjhm jdj+ o`rf`oak`bjh e`eo`ri
jrjbjh d`hmjh g`~jt djh ~`rgjyj ojbj}j ~`hmjkjejh k`oib ojif djri~jdj
kjtibjh(
Djkje `rj `fahaei mkaojk+ w`arjhm pwjbj}jh ~`rkp e`eikifi girigiri yjhm
k`oib fbpwpw( Di wihi f`ljyjjh F(^( Gb`h ijitp w`arjhm pwjbj}jh djri
h`mjrj Gbihj oak`b diljdifjh iftiojr "K`` :992)( Djkje pwjbj
e`eojhmphfjh ojhf di Gbihj+ Gb`h t`kjb e`hmmjriwfjh cjftarcjftar
yjhm e`eoj}j f`ljyjjhhyj ijitp ~`hdidifjh di Je`rifj djh
bpophmjhhyj+ tjbj~ f`~rac`wiahjkjh+ f`oak`bjh o`f`rljwjej d`hmjh cirej
jwihm+ f`ihmihjh phtpf e`hmihasjwi djh e`hl`kjljb ~`kojmji wtrjt`mi
~`rhijmjjh+ f`ejbirjh djkje faephiti djh mjkjfjh ~rac`wiahjk djh
~`hmkiojtjh djkje ~`rwjtpjh ojhf ojhf di Gbihj(
Dah # @rig "?>>:) djh Bjhhp "?>>>) e`hyjtjfjh w`kjih kjtjro`kjfjhm djh
jftisiti ljrihmjh jtjp h`t}arfihm+ girigiri wifj~ ~awitic ~`hmpwjbj tprpt
e`e~`hmjrpbi djh e`eo`rifjh f`wjh ~awitic f`~jdj ~`rf`eojhmjh djh
f`ejlpjh ~`rhijmjjh e`r`fj( Girigiri wifj~ ~awitic yjhm diejfwpdfjh
jdjkjb w`~`rti f`p~jyjjh phtpf e`hmjeoik djh e`hmbjdj~i riwifa+
ihasjtic+ ~`hm`tjbpjh e`hm`hji ~jwjrjh+ f`ejbirjh ~`ejwjrjh+ f`ejbirjh
~`hmprpwjh+ f`p~jyjjh e`hm`hjk~jwti djh e`r`opt ~`kpjhm~`kpjhm
8/8/2019 Usahawan Industri Makanan Halal: Satu Analisis Persepsi dan Sikap
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W`eihjr F`pwjbj}jhjh Iwkje II ^`rihmfjt F`ojhmwjjh
0
~jwjrjh+ f`t`fphjh djh f`ihmihjh e`ejlpfjh djh e`eatisjwifjh diri(
Girigiri wifj~ ~awitic ihi e`hprpt W}`` djh Dah "?>>>) lpmj o`r~`rjhjh
djkje e`h`htpfjh w`ejhmjt f`pwjbj}jhjh ~`hmpwjbj~`hmpwjbj epdj
o`rf`tprphjh Gbihj di Jwij Tiepr w`kjih di~`hmjrpbi ak`b cjftar
f`~`rgjyjjh earjk( Girigiri wifj~ ~awitic yjhm dj~jt e`yjfihfjh
~`kjhmmjh ~`rkp dieikifi ak`b ~jrj ~`hmpwjbj w`firjhyj e`r`fj ihmih t`rpw
o`rljyj djh o`rtjbjh kjej "K`a ?>>>)( Wifj~ djh ~`rw`~wi yjhm ojif lpmj
e`e~phyji f`wjh kjhmwphm djkje e`e~`hmjrpbi f`g`fj~jh w`w`opjb
~`rpwjbjjh "Jgbie ?>>?)(
O`rdjwjrfjh ~`roihgjhmjh fjlijh k`~jw l`kjw e`hphlpffjh ojbj}j cjftar
wifj~ djh ~`rw`~wi jdjkjb ~`htihm djkje e`h`htpfjh f`ljyjjh w`w`opjb~`rhijmjjh( W`tij~ pwjbj}jh ~`rkp e`eikifi wifj~ djh ~`rw`~wi yjhm ~awitic
di wje~ihm cjftarcjftar eadjk+ ~`hmjkjejh+ wafahmjh earjk l`hiw
~`rhijmjjh+ kafjwi ~`rhijmjjh djh w`ojmjihyj(
7(> Jhjkiwiw ^`rw`~wi djh Wifj~ ^`hmpwjbj Ejfjhjh Bjkjk
Djkje e`hmjhjkiwiw ~`rw`~wi djh wifj~+ w`rjeji 7>> ~`hmpwjbj yjhm
t`rkiojt di djkje ihdpwtri fjhjh bjkjk t`kjb dit`epopjk di W`e`hjhlphm
Ejkjywij( Ljdpjk : e`hphlpffjh tjoprjh cirej e`hmifpt h`m`ri+ ijitp+
W`kjhmar "4>(>%)+ ]ikjyjb ^`rw`fptpjh Fpjkj Kpe~pr ":2(>%)+ F`kjhtjh
":?(=%)+ ^pkjp ^ihjhm ":>(=%)+ T`r`hmmjhp "4(=%)+ ^jbjhm "(>4%)+ ^`rjf
"7(7%)+ F`djb "?(=%)+ H`m`ri W`eoikjh djh Labar "?%) ejwihmejwihm(
8/8/2019 Usahawan Industri Makanan Halal: Satu Analisis Persepsi dan Sikap
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W`eihjr F`pwjbj}jhjh Iwkje II ^`rihmfjt F`ojhmwjjh
3
LJDPJK : Tjoprjh Cirej E`hmifpt H`m`ri
H`m`ri Cr`fp`hwi ^`rjtpwjh
F`djb 2 ?(=
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wyjrifjt( Cirej yjhm e`hm`kpjrfjh ~radpf o`rjwjwfjh oilirih jdjkjb
t`rtihmmi w`fjki+ ijitp 4=(7%( Ejlariti djri~jdj cirej ihi e`hm`kpjrfjh waw
figj~+ ~radpf f`fjgjhm djh oiwfpt( W`kjhlpthyj+ cirejcirej yjhm t`rkiojt
djkje f`kpjrjh o`rjwjwfjh tjhjejh "??(=%)+ fardijk+ lpw djh eihpejh
":7(7%)+ ~radpf bjwik ifjh "2(>%)+ ~radpf bjwik djmihm "3(>%) djh ~radpf
bjwik t`hpwp "?(=%)(
8/8/2019 Usahawan Industri Makanan Halal: Satu Analisis Persepsi dan Sikap
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W`eihjr F`pwjbj}jhjh Iwkje II ^`rihmfjt F`ojhmwjjh
=
_JLJB :< Tjoprjh ^`hmpwjbj E`hmifpt F`kpjrjh Ptjej Wyjrifjt
Oilirih
74(:%
Bjwik Tpeopbjh
7>(7%
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9(7%
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Fardijk ! Lpw !
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7(: Jhjkiwiw Wifj~
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: 5 Wjhmjt tidjf w`tplp
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8/8/2019 Usahawan Industri Makanan Halal: Satu Analisis Persepsi dan Sikap
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W`eihjr F`pwjbj}jhjh Iwkje II ^`rihmfjt F`ojhmwjjh
2
LJDPJK ? Jhjkiwiw Wifj~ ^`hmpwjbj
F@HYJTJJH WFA_
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8/8/2019 Usahawan Industri Makanan Halal: Satu Analisis Persepsi dan Sikap
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W`eihjr F`pwjbj}jhjh Iwkje II ^`rihmfjt F`ojhmwjjh
9
7(? Jhjkiwiw ^`rw`~wi
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W`eihjr F`pwjbj}jhjh Iwkje II ^`rihmfjt F`ojhmwjjh
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Wpeo`r < Har Jihi `t jk( "?>>=)
8/8/2019 Usahawan Industri Makanan Halal: Satu Analisis Persepsi dan Sikap
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W`eihjr F`pwjbj}jhjh Iwkje II ^`rihmfjt F`ojhmwjjh
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Wpeo`r < Har Jihi `t jk( "?>>=)
8/8/2019 Usahawan Industri Makanan Halal: Satu Analisis Persepsi dan Sikap
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W`eihjr F`pwjbj}jhjh Iwkje II ^`rihmfjt F`ojhmwjjh
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W`eihjr F`pwjbj}jhjh Iwkje II ^`rihmfjt F`ojhmwjjh
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W`eihjr F`pwjbj}jhjh Iwkje II ^`rihmfjt F`ojhmwjjh
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