Target Mercados

8/18/2019 Target Mercados

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1960

Spring Arrives Early at Dayton's

In March, Dayton's unveils its frst Flower Show, inspired by gardens rom aroundthe world. ight di!erent gardens, ranging rom "awaii to "olland, were on display

or all shoppers to en#oy. $he ree annual event o!ered winter%weary shoppers a

preview o spring's vibrant colors and ragrances.

1960

Entrance into Discount Retailing

&s $he Dayton ompany loo(s or new ways to strengthen relationships withguests, company leadership recogni)es an opportunity to develop and introduce a

new (ind o mass%mar(et discount store that caters to value%oriented shoppers

see(ing a higher%*uality e+perience. &t the time, the move toward mass%mar(et

retail is considered ris(y by some industry e+perts as it moves away rom the

company's dominant position as a department store retailer. y demonstrating

visionary leadership, the company ta(es the frst step toward transorming the


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organi)ation rom a amily%run department%store chain into one o the nation's

largest discount%store chains.

1961

Making it Ofcial

-n May , /0/, the Minneapolis $ribune reports that $he Dayton ompany plans

to orm a new discount chain store. $he store's new president, Douglas 1. Dayton,

draws upon the company's vast wealth o department store e+perience and states

that the new store will, 2combine the best o the ashion world with the best o the

discount world, a *uality store with *uality merchandise at discount prices, and a

discount supermar(et...34 departments in all.2 Shopping at the new, currently

unnamed store will be un, delightul and welcoming to the entire amily. $he stores

will include wide aisles, easy%to%shop displays, ast chec(out and, 2loads o well%

lighted par(ing5or /,677 cars.2

1962

Creation o an Icon


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In the months beore the frst $arget store opens its doors, ormer Dayton's Director

o 8ublicity Stewart 9. :iddess, is tas(ed to name and defne the new retail store.

:iddess and his sta! debate more than 677 possible names. In a burst o red%and%

white inspiration, they come up with 2$arget2 and immediately envision a classic

ullseye logo. $he reasoning behind the choice was, 2&s a mar(sman's goal is to

hit the center bulls%eye, the new store would do much the same in terms o retail

goods, services, commitment to the community, price, value and overall

e+perience.2

1962

The irth o Target

-n May /, /06, guests in the $win ities area wa(e to the news o $arget's frst

grand opening in ;oseville, Minn. "eralded as a, 2new idea in discount stores,2

$arget di!erentiates itsel rom other retail stores by combining many o the best

department store eatures < ashion, *uality and service < with the low prices o a

discounter. reated as, 2a store you can be proud to shop in, a store you can have

confdence in, a store that is un to shop and e+citing to visit,2 by the end o /06,

$arget opens additional locations in St. =ouis 8ar(, rystal and Duluth, Minn.


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1963

!oli"ays at Dayton's

In /0>, Dayton's brings the magic o the holidays and beloved children's stories to

lie through a new holiday auditorium show. $he ree event becomes an annual

tradition as guests stroll through animated vignettes and visit Santa's wor(shop.

-ver the ne+t our decades, memorable tales such as & hristmas arol, inderella

and "arry 8otter are brought to lie or entire amilies to en#oy.

#ack to top

1963

https://corporate.target.com/about/history/Target-through-the-years#tophttps://corporate.target.com/about/history/Target-through-the-years#top


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The $oys o Su%%er

Dayton's celebrates summer by transorming the entire store into a (aleidoscope o

color and activity. orner window displays are converted into a wor(ing, old%

ashioned ice cream parlor and an outdoor ?. Inside, guests can rela+ onconvenient par( benches ne+t to a bubbling ountain or be entertained by an eight%

piece band, @ower and balloon vendors, ashion shows and more.

1966 $arget opens its frst stores outside o Minnesota in the Denver metro area.

1967

&roth on a (ational Scale&ter a decade o signifcant growth, Dayton's transorms itsel rom a regional

department%store company to a national retailer. $he company's Initial 8ublic

-!ering AI8-B is -ct. /C, /03. 8resident Donald . Dayton ta(es the new position

o chairman o the board, and ruce . Dayton steps into the president role. $he

corporation has fve autonomous divisions Dayton's department stores, $arget

Stores, . Dalton oo(seller, Dayton 1ewelers and Dayton Development ompany.


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$he corporate e+pansion opens new doors and becomes the frst step in bringing

Dayton's oundation o a!ordable, *uality ashion, innovative management,

community giving and good corporate governance to a national audience.

1968)p"ating the ullseye

In the late /07s, $arget e+pands across the country to the metro areas o St.

=ouis, Dallas and "ouston. $he ullseye logo design is revamped into a more

direct, memorable and poignant symbol o the company < what it stands or and

o!ers to all guests everywhere.


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1969

*irst Distri#ution Center

In Fridley, Minn., the corporation opens its frst distribution center


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1970

Earth Day ,olunteers

In the /37s, Dayton%"udson orporation observes arth Day by giving out pine

trees to guests and supporting store team members who volunteer to plant trees

and clean par(s in Minnesota, Missouri, $e+as, olorado and -(lahoma.

1973

-en"ing a !elping !an"

"oliday "elpers, a program frst conceived o by 1im Simms, store manager in

Moline, Ill., o!ers a great holiday%shopping event or our senior and disabled guestsby providing personal shopping assistance in a riendly, estive shopping

environment. In /3E, the popular event goes chain%wide and becomes an annual

event.


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1974

Shopping Ma"e Easy

&s $arget grows, so does our commitment to providing guests with a consistent

shopping e+perience at every store, no matter the location. In /3E, we introduce

our frst planograms, which help team members deliver clean, uncluttered and in%

stoc( merchandise presentations. $oday, planograms are an integral part o our

guests' shopping e+perience.

1975 $arget Stores becomes the o. / revenue producer o the Dayton%"udson

orporation.


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1975

(o in .our Sun"ay +aper

$arget introduces its wee(ly newspaper advertisement.

1977

*a%ily Manage%ent Transition

In the /47s, the Dayton amily paves the way or new leadership. Seeing the need

or superior managerial talent to succeed in a competitive retail environment, they

adopt philosophies that encourage advancement and establish organi)ational

success as a top priority. Donald, :allace and Douglas Dayton cede theirmanagement responsibilities and retire by /3C.


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1978Dayton%"udson orporation purchases Mervyn's o aliornia.

1979

An Organizational Milestone

$arget Stores celebrates an organi)ational milestone ater achieving G/ billion in

annual sales by holding our frst illion Dollar Sale or guests. $he illion Dollar


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Sale than(s all $arget guests visiting our 3E stores in // states as $arget continues

to strive to be the best store in town.

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