Sudamericarevam 150508154747 Lva1 App6892

8/17/2019 Sudamericarevam 150508154747 Lva1 App6892

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PRODUCTOS TISSUE & HIGIENE EN SUDAMÉRICA

MAYO 2015


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MERCADO GLOBAL TENDENCIAS EN SUDAMÉRICA

INNOVACIÓN EN LA INDUSTRIA: PERSPECTIVA GLOBAL


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MERCADO GLOBAL

TENDENCIAS EN SUDAMÉRICA

INNOVACIÓN EN LA INDUSTRIA: PERSPECTIVA GLOBAL


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© Euromo!"or I"#r$"!o$%

&EL CRECIMIENTO DE LA INDUSTRIA GLOBAL EN 201&

2010 2011 2012 2013 20140.0

20,000.0

40,000.0

60,000.0

80,000.0

100,000.0

120,000.0

0.0

0.5

1.0

1.5

2.0

2.5

3.0

3.5

4.0

Retail Hygiene Retail Tissue Retail Hygiene % Y-on-Y growth Retail Tissue % Y-on-Y growth

E% m#r'$(o )%o*$% (# "!++u# , -.)!## mu#+"r$ 'r#'!m!#"o #+"$*%# # 201& # +u+ /#"$+ r#"$!%"$"o # /o%um# 'omo # /$%or

Lo+ ro(u'"o+ (# -!)!## mu#+"r$ u (#+#m#o m3+ 4u#r"# u# %o+ (# "!++u#

M ! % % o # +

U S 6

" $ + $

( # ' $ m

* ! o 4 ! 7 $ 2 0

1 &

Y #

$ r 8 o 8 Y # $ r

9 )

r o :

" -

entas retail, !"#, $n, re&ios &onstantes


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'(R)*+ /*

T(+()*" ( "!+*'R)*

*) ( * +!"TR* (R"()T* /*


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; R+!)T" T""!( H(( ( "!+*'(R)*, 2014

• (l 7alor en !"+ el $er&aoe retail tissue higiene en2014

25.5 9illones

• or&enta:e el $er&ao ;ue

&orresone a aelhigi


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= *?*(" +( /(/( T*"*" +( )R()'(T ( !'(

)hile *rgentina /rasil )olo$9ia-2

0

2

4

6

8

10

12

200@-14 )*R % 2014-1@ )*R %

9 "

$ + $ + ( #

' r # ' ! m ! # " o

Aum#"o # %o+ !)r#+o+ (# %o+ 'o+um!(or#+ . (#+$rro%%o (# ro(u'"o+ $.u($r $ m$"##r'r#'!m!#"o $ #+$r (# %$+ "$+$+ (# $"$%!($( (#'r#'!#"#+>


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?" H*Y ! *A" ++( )*( ( !'( +( (T* +( *?*("*R* /(/(

Chile

2010 2011 2012 2013 2014 2015 2016 201= 2018 201@

680

=00

=20

=40

=60

=80

800

820

840

860

M!%%!o u!"+

=@4 $illones e uniaes 7enias en 2014


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10C@ILE: ÉITO DE MARCA BABYSEC EN PAALES DE BEBE


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11H*Y RT!+*+(" *R* !* '*R)* 'B" ()')*

*rgentina

• /arreras e entraa ara i$orta&iones hasta 2016• +e$ana or $ar&as $as e&onC$i&as• arti&ia&iCn e $er&ao en 7olu$en en 2014 es 15%• Tasa e enetra&iCn es 84%

)olo$9ia• *u$ento en el or&enta:e e hogares e ares solteros• +e$ana or $ar&as $as e&onC$i&as• "hare e $er&ao en 7olu$en en 2014 es =,3%

erD• +e$ana or $ar&as $as e&onC$i&as• arti&ia&iCn e $er&ao en 7olu$en en 2014 es 10%• roye&&iCn )*R ET)*)F ara rCGi$os 5 aos e 3% en 7alor


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12R+!)T" T""!( (T*" * " )"!'+R("

% tasas e &re&i$iento, en 7olu$en

-8

-6

-4

-2

0

2

4

6

8

10

200@-14 )*R % 2014-1@ )*R %

9 "

$ + $ +

( # ' r # '

! m ! #

" o


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1!T" +( (T* ( 2014 'RT*)* +( )** TR*+)*

Ventas por Rubro en Chile

20.40

[email protected]

Brasil

23

==

Chile

24.80

=5.20

Mexico

51.=48.3

Peru

)anal Trai&ional

tros 6=.1

32.@

Bolivia

entas e e;ueos :ugaores han sio $Is eGitosas a tra7


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15 T""!( R('!'J*) ( T**" +( ))* Y K*)*("

%### +# $+o'!$ 'o %$ (!+#$(or$ (# mo($ B#"+#. Fo-+o

Bou". Co D$


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1;R+!)T" +( H(( ('/**L(, T()A*, K('+*+

Po!+# T-!8S-$# P$(+ $r$ !'o"!#'!$%!)#r$

MoteG )lean Near &on a9sor&iCn 3+


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1


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1=

159millionUSD

RT!+*+(" *R* T(T*R * )"!'+R


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R*)*"DAVD MAC!"S#""(R R("(*R)H **Y"T"*T*, )H(

T( O56 2 2@15-=23@+*+.'*)M"P(!R'TR.)

$A%MA &"AR'SR("(*R)H '**(R"*T*, )H(

T( O56 2 2@15-=230K*T'*.*R("P(!R'TR.)

Svetlana U(uslivaia

Hea oQ lo9al Tissue an Hygiene Resear&h)hi&ago, !"*

Tel O 1 312 @22-1115s7etlana.uusli7aiaPeuro$onitor.&o$

mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]


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20*)(R)* +( (!R'TR T(R*T*

onres

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40 aos e eGerien&ia $unial en in7estiga&iCn e $er&aos erou&tos e &onsu$o $asi7o y ser7i&ios al &onsu$ior

Tenen&ias glo9ales, regionales, or aSses y or &ategorSas einustrias

n7estiga&iCn sini&aa ;ue &u9re 28 inustrias y sus&onsu$iores en 80 aSses

)onsultorSa y estuios a la $eia e al&an&e glo9al

Sudamericarevam 150508154747 Lva1 App6892

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