SplitMetrics Target Summit
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A/B testing of icons and screenshots for App Store & Google Play app page. SplitMetrics reduces twice the Cost of Customer Acquisition to your app.
Transcript of SplitMetrics Target Summit
A/B testing of icons and screenshots for App Store & Google Play app page.
SplitMetrics reduces twice the Cost of Customer Acquisition to your app.
splitmetrics.com +1 415 799-SPLT [email protected]
“What is a good conversionrate for an application?”
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splitmetrics.com +1 415 799-SPLT [email protected]
“What is a good conversionrate for an application?”
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splitmetrics.com +1 415 799-SPLT [email protected]
6Conversion rates for different App Store categories
Screenshotshypotheses
splitmetrics.com +1 415 799-SPLT [email protected]
10Portrait screensots won
0 5 10 15 20
Variation
A
BA + 13% 2 500 000 installs in the first week
splitmetrics.com +1 415 799-SPLT [email protected]
12Case FiftyThree
Variation
A
Variation
B
https://splitmetrics.com/blog/paper-by-fiftythree-how-to-get-33-more-installs-with-screenshots-ab-testing/
splitmetrics.com +1 415 799-SPLT [email protected]
13Coloured and localised won
0 5 10 15 20
Variation
A
BA + 33%
https://splitmetrics.com/blog/angry-birds-2-as-a-case-study-for-aso-and-ab-testing/
splitmetrics.com +1 415 799-SPLT [email protected]
16Conversion lift that each element
ScreenshotsAvg.: 18.8% Max: 654%
IconsAvg.: 26%Max: 559%
DescriptionAvg.: 11%Max: 59.5%
VideoAvg.: 16% Max: 108%
