Social Media Optimization

Felicia OliviaGurit Sukmo Aji P

Johannes Nathanael SYuthi Fatimah

SMO : Social Media Optimization

bentuk dari marketing yang memfokuskan pada cara untuk meningkatkan traffic dan juga buzz dari para partisipan dari berbagai macam social media website

Facebook• top ten most trafficked

website• dikunjungi oleh lebih dari

190 juta jiwa tiap harinya• Profile pages, picture,

video, message, boards, and another application

• A useful feature on your Facebook profile page is called with the Wall.

Fan Page on Facebook• mempromosikan bisnis kita dalam cara yang lebih

impersonal• Fan page ini memungkinkan kita menyediakan data

bagi para fans tentang company overview, website, contact info, contact info, press release, video, blog, Twitter updates, company news, maupun status

• fan page sebagai resource portal• membangun brand loyalty• Membangun interaksi dengan para pengguna

customer• fan page membutuhkan para users untuk dengan

sukarela bergabung dengan page kita.

Network with MySpace• www.myspace.com• The name of your profile page would

be serve as your URL extension. E.g: www.myspace.com/feliciaolivia• Update status to announce your

promo or discount, newest project• Upload the jingle, the print ad, and

TVC of your product• Limitations due to poorly structured

HTML used on the default MySpace profile page

Maximize Exposure with StumbleUpon

• stumbleupon.com• Vote for the web site which you like

or dislike• Click “Stumble” and you can

randomly visit the web site based on your interests and previous voted web site

• Make the content of web site product is entertaining, informative, and unique

Micro-blog with Twitter• Located at http://www.twitter.com• When you sign up, your communication

settings are automatically set to public• Easier to be updated• Most mobile social media• Build closer relationship with customer So people can read your product info

wherever and whenever• Buzz, quiz, promo & discount, product

info, feedback

Twitter For Analysing

Objectivite:• Knowing how people think about your

product/brand• Knowing the responses of people• Collecting and making another strategy

based on attitude/opinion of people (seen by their tweets)

• Building followers/much more product/brand’s name/keyword available in twitter search (sounding your brand/product)

Optimizing Twitter Search

• Go to http://search.twitter.com• Play with that !• Find good things then say thanks on

behalf of your product/brand• Find bad things then send them

Direct Message and clarify in order to keep your product or brand in the good (positive) values.

Optimizing Google Buzz• Go to http://google.com/buzz• Social network : share updates,

photos, videos and more.• Privacy : private and public

shares option•Can be accessed from mobile devices and smart phones•Voice recognition

Optimizing LinkedIn• Go to http://www.linkedin.com• A business-oriented social networking: building

connection (regardless whether or not they are LinkedIn users, everyone’s able)

• Sounds like MLM : once you add a new connection there’s another chance to get his/her connections (2nd degree connections and so on)

• Profile pages (you can put every single infos you want to)

• Features more to business like job potential searching.

• Premium members will have much more advantages• LinkedIn answer : Answering everything

• YouTube as a video website, provide one of the most powerful forms of communication• YouTube, located at www.youtube.com, is a video sharing Web site that allows users to upload, view, and share video clips.• Posting videos on YouTube is easy and requires minimal time and investment on your part.• Your goal in creating a video may be to inform or entertain your audience. inform and entertain your viewers• Posting videos on YouTube is free, but requires membership.

SHARE VIDEOS WITH

The Advantage of Digg Traffic

• Digg is a popular social news Web site that allows users to post and vote on user-submitted content.

• News stories and Web sites are submitted by users and then promoted to the front page through a user-based ranking system

• Stories and Websites that make the front page of Digg.com can lead to thousands of unique visitors within a very short period of time and can lead other Web sites, typically blogs and news Web sites, to link to your Web site.

• Adding lots of friends is a good idea because your friends will often vote on the same stories that you do.

Network with Sphinn

• Sphinn is a social news Web site• Sphinn is located at www.sphinn.com• this website allows you to read,

submit,and vote on content; read and take part in online discussions; and network with others

• You can read stories on Sphinn.com without becoming a member