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Silabus

Manajemen Pemasaran

Program Magister ManajemenAngkatan 53

Universitas Bandar Lampung

Hari/Jam : Senin/1!"" # $$!""

Dosen : Dr. Andala Rama Putra B, SE.,MA.Ec.Email : andala@ubl.ac.id

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Materi

• Class 1

Date : 30 March 2015Instructor : Dr. Andala Rama Putra B., MA.

To!c : "nderstand!n# mar$et!n# Mana#ement

Read!n# : Read %otler &Te't Boo$(, Chater 1, 2, 3, 5.

Theodore )ea*!tt: Mar$et!n# M+o!aCase : o Case rearat!on, lease -e reared to d!scuss

the h!#hl!#hts o +our read!n#s.

• Class 2

To!c : /e#ment!n#, Tar#et!n# and Pos!t!on!n# &/TP Anal+s!s(.Read!n# : Read %otler, Chater 10.

Case : o case

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• Class 3

Date : Ar!l 2015

Instructor : Dr. Andala Rama Putra B., MA

To!c : Mar$et!n# /trate#+Read!n# : Read %otler, Chater 131

  Mar$et!n# /trate#+ An o*er*!e4 &B/ 657605(

• Class

To!c : /TP and Mar$et!n# M!' Anal+s!s

Read!n# : The h!#hl!#hts o +our read!n#s o Chater 110Case : 8aruda Indones!a

9ho are 8aruda Indones!a customers

9ho are the!r current and uture comet!tors

9h+ ha*e the+ -een successul

o4 !s the otent!al mar$et or Indones!a ; ne!#h-ors9hat are the!r strate#!es to enter As!an ; <uroean mar$et

o4 should the+ do !n the uture

• 8rou Paer : 8rou 1

• Presentat!on : 8rou 1

•8rou re*!e4er : 8rou

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• Class 5

Date : 13 Ar!l 2015

Instructor : Dr. Andala Rama Putra B., MA

To!c : Product Pol!c+

Read!n# : Read %otler, Chater 11, 12, 15.

  Peter =ar>uhar: Mana#!n# Brand e>u!t+

• Class

To!c : Mar$et!n# /trate#+ and Product Pol!c+

Read!n# : Read %otler, Chater 1115

Case : %!?an# Inno*a9h+ 4as %!?an# Inno*a so succesull dur!n# er!od late 60@s unt!l no4

o4 !s the %!?an# Inno*a mar$et se#mented 9hat lo#!c underl+!n# the os!t!on!n#o the %!?an# !nno*a e'!st!n# -rands 9h+ should consumers -u+ and dr!*e the%!?an# Inno*a Are there an+ other To+ota -rand e'cet %!?an# !nno*a that had -eensuccess !n the same t!me 9hat should To+ota do 4!th these roducts 9hat

should To+ota do 4!th !ts e'!st!n# -rands• 8rou aer : 8rou 2

• 8rou resentat!on : 8rou 2

• 8ro re*!e4er : 8rou 3

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• Class 7

Date : 20 Ar!l 2015

Instructor : Dr. Andala Rama Putra B., MA

To!c : Pr!c!n# Pol!c+Read!n# : %otler, Chater 17

• Class

To!c : =orcast!n# the ne4 roduct sales ; r!c!n# ol!c+

Read!n# : %otler, Chater 17

Case : Tel$omsel9hat r!ces 4ould +ou choose or the roduct o Tel$omsel 9h+ 9hatr!ce ot!on d!d +ou re?ect !n +our anal+s!s 9hat !s Tel$omsel@s #eneralr!c!n# strate#+ o4 4ould +ou e*aluate !t Can +ou roose a -etterone 9hat !s Tel$omsel@s roduct strate#+ 9hat elements o the mar$et!n#m!' 4!ll determ!ne the success or a!lure o the Tel$omsel

• 8rou aer : 8rou 3

• Presentat!on : 8rou 3

• 8rou re*!e4er : 8rou

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• Class 6

Date : 27 Ar!l 2015

Instructor : Dr. Andala Rama Putra B., MA

To!c : Channel ol!c+Read!n# : %otler, Chaters 1, 16

 

• Class 10

To!c : Promot!on Pol!c+

  Ass!#nment on med!a ad*ert!s!n#

Read!n# : %otler, Chater 2023Case : Ale@s Inc.

9hat -us!ness !s <@s !n 9ho are other la+ers !n that -us!ness

o4 does <@s sells the!r roduct o4 does <@s d!er rom other

o4 lar#e !s the otent!al Indones!an mar$et or th!s roduct 9hat are thearor!ate tar#et mar$ets 9hat are the romot!ons o <@s 9hat are the

!ml!cat!ons o mar$et!n# strate#+• 8rou aer : 8rou

• Presentat!on : 8rou

• 8rou re*!e4er : 8rou 1

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• Class 11

Date : Me! 2015Instructor : Dr. Andala Rama Putra B., MA

To!c : Ass!#nment resentat!on o #rou 1, 2

• Class 12

Date : Me! 2015

Instructor : Dr. Andala Rama Putra B., MA

To!c : Ass!#nment resentat!on o #rou 3,

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Case Studies Presentation

• /et!a $elomo$ d!4a?!-$an untu$ mem-uat <'ecut!*e

/ummar+ dar! erusahaan +an# telah d!teta$an &M!n!mal

10 lem-ar, d!$et!$ ra!h, 1,5 sas!, ont 12 T!mes e4

Roman(

• Men?a4a- semua ertan+aanertan+aan +an# d!-er!$an

-erdasar$an datadata +an# d!eroleh• Memresentas!$an <'ecut!*e /ummar+

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Assignment

• /et!a $elomo$ d! 4a?!-$an untu$ menc!ta$an se-uah

rodu$?asa +an# -elum ernah?aran# ada se-elumn+a

• Buatlah Mar$et!n# Plan untu$ rodu$?asa terse-ut

• Tentu$an $onse Mar$et!n# m!' +an# a$an d!#una$an

• )en#$a! den#an ad*ert!sement -erua ta+an#an !$lan

den#an 4a$tu ma$s!mum 3 men!t

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Sistem Penilaian

• Part!s!as! $elas : 20

  &%ehad!ran 75 ; a$t!!tas(

• Case stud!es resentat!on : 20

• Ass!#nment %elomo$ : 30

• "A/ : 30