Sebuah event yang memberikan kesempatan kepada...

• Sebuah event yang memberikan kesempatan kepada

para creative muda Indonesia untuk menampilkan

karya orisinalitas mereka , dalam rangka mendukung

perkembangan brand lokal kreatif di tanah air seperti

• Film, Fashion, Art, Photography, Music, Books dan

banyak lagi

• Diadakan pertama kali tahun 2012 di Jakarta selama 4

hari

• Kini ICW berkembang diberbagai bidang sektor

memperkenalkan kreator-kreator kreatif tanah air.

Tentang Indonesia Creative Week..

VISI & MISI

Visi :

• Mempertahankan geliat berkarya dari para pelaku kreatif di tanah air

•

Misi :

• Mendirikan Federasi Pelaku Kreatif di Indonesia

• Menyediakan pameran bagi para brand lokal tanah air

• Mengembagkan kreatifitas anak muda tanah air

Strategi • Bekerjasama dengan komunitas

berbagai brand untuk melakukan aktivitas promosi untuk setiap komunitas

• Mengadakan kompetisi awal terhitung 7 bulan sebelum event

• Strategi promosi dengan bekerjasama dengan media partner (radio, cetak, & media sosial)

Tema

• Satu : Menyatukan segala aspek kreatifitas anak muda dalam budaya Indonesia

• Satu : Menyatukan perbedaan dalam Satu Indonesia

• Satu : Indonesia Satu dalam kreatif untuk membangun perekonomian Indonesia

• Satu : Menceritakan semangat Nasionalisme dalam kreatifitas

• Dekorasi booth yang kreatif

• Promotion Product Creative , Creative Talk Show, Fashion Show Creative Designer, Creative Designer Competition, Book Launching, Film Competition, Film Screening, Musician on Stage, Music Competition, Photography Instalation, Creative Photographer Competition

• Strategi promosi dengan bekerjasama dengan media partner (radio, cetak, & media sosial)

Dekorasi

Target market

GEOGRAPHIC DEMOGRAPHIC PSYCHOGRAPHIC CONSUMER BEHAVIOUR

PRIMARY CITY Sex: Men & Woman

SES : A , B+ & B Creative

URBAN & SUB URBAN

Age : 17 – 35 thn Young Executive, Career Man & Woman, Entrepreneur, Creative People

Independent

Smart

Fashion Lovers

4Days, 40 Show, and more than 120 brands & Designers Showcase, Fashion talk-show, Beauty class, ICW Designers Awards, Fashion Photography Exhibition, Film Talk-Show.

PROGRAM

KEMERIAHAN • 4 Days

• 200 Booth Creative Presentation

• Creative Designer Presentation

• Creative Designer Competition

• Photography Instalation

• Photographer Cometition

• Creative Writer Presentation

• Publisher Label & Independent

• Creative Writer Competition

• Creative Label Presentation

• Musician On Stage

• Musician Competition

• Creative Film Competition

• Film Screening

• Food Creative Festival

• Indonesia Mode History Instalation

•

PERSONALITAS

• Creative People, & Smart Entrepreneur

•

•

•

4 Days, 40 Show, and more than 120 brands & Designers Showcase, Fashion talk-show, Beauty class, ICW Designers Awards, Fashion Photography Exhibition, Film Talk-Show.

http://www.indonesiacreativfashioneweek.com/

• INDONESIA CREATIVE DESIGNER DESIGN COMPETITION

• MEN’S READY TO WEAR • WOMEN READY TO WEAR • COUTURE • BATIK KREATIF

•

•

•

• 4 Days, 40 Show, and more than 120 brands & Designers Showcase, Fashion talk-show, Beauty class, ICW Designers Awards, Fashion Photography Exhibition, Film Talk-Show.

• Memberikan kesempatan anak muda untuk berkarir sebagai desainer kreatif masa depan Indonesia, dengan bekerjasama dengan Lotte Shopping Avenue, desainer-desainer muda Indonesia mendapatkan kesempatan bekerjasama dengan Lotte Shopping Avenue sebagai tenant yang akan menjual RTW dalam Loft Indonesia Designer



• PRE PRESS CONFERENCE Agustus 2017

• OPENING INDONESIA CREATIVE WEEK

• ONE MONTH INDONESIA CREATIVE WEEK CAMPAIGN

• INDONESIA CREATIVE WEEK CONCERT PRESENTS

• KAHITNA, TULUS, The Wild & The Tree

• TICKET SELLING HTM RP. 200.000,-

•

•

•

• 4Days, 40 Show, and more than 120 brands & Designers Showcase, Fashion talk-show, Beauty class, ICW Designers Awards, Fashion Photography Exhibition, Film Talk-Show.

KAHITNA

TULUS

THE WILD &

THE TREE’S


Press Conference ICW 2016 Satu Indonesia

• Founder ICW

• Sponsor

• Creative Director ICW

• Promotion Tools :

• A. Press Release

• B. Special Goodie Bag

• 50 Media Reported


Creative Talk Show

• Speaker

• MC

• Presentation


Creative Designer Presentation

• Presents

• Top Local Brand

• 24 Models

• ICW Parade Presentation

• ICW Exclusive Presentation

• Creative Designer Competition 2017


ICW MODEL AUDITION

Bulan Agustus diadakan audisi model untuk presentasi creative designer muda brand dan lotte fashion week

LOTTE FASHIONWEEK

Mempersembahkan retail- retail pilihan Lotte Shopping Avenue presentasi spring/summer 2017 selama 4 hari


FASHI N

Sebuah space fashion sejarah di Indonesia dari pahlawan-pahlawan bangsa, gaya kerakyatan era 1900 -1990

Akan menampilkan instalasi foto historia mode Indonesia

Historia akan mendukung film fashion competition dokumenter untuk para pecinta atau seni di Indonesia Creative Week 2017

Historia juga akan menampilkan presentasi desainer terpilih dalam sebuah fashion show dan talk show oleh pakar mode Indonesia

Historia memperkenalkan screening film Indonesia dan Film Mode Competition

INDONESIA MODE HISTORIA

SEBUAH AJANG KOMPETISI KREATIF PERTAMA UNTUK MENAMPILKAN BUDAYA MODE INDONESIA DALAM FILM PARA NOMINASI AKAN DIPILIH DARI PENDAFTAR DI SELURUH INDONESIA


BOOKS SPACE

Pameran buku-buku karya Indonesia yang akan digelar selama 4 hari. Program acara adalah :

1. Book Library dari penerbit-penerbit Indonesia

2. Book Launch dari penulis-penulis Indonesia

3. Book Review sebuah acara diskusi buku-buku tentang fashion dari penerbit, penulis dan media

4. Book Community Gathering

5. Book Store Indonesia

Rundown

Lotte ( ICW Creative Designer Dome)

28 September - 1 Oktober 2017

10.00 AM – 12.00 PM Opening ICW 2017

12.00 PM – 12.30 PM Press Conference 1

13.00 PM - 14.00 PM Parade Presentation

14.00 PM - 14.30 PM Press Conference

Exclusive Presentation

15.00 PM - 15.30 PM Exclusive Presentation

16.00 PM - 16.30 PM Press Conference 2


18..30 PM - 19.00 PM Press Conference 3


20.00 PM - 20.30 PM Press Conference

Exclusive Presentation

20.30 PM - 21.00 PM Exclusive Presentation

*Guest by VVIP Invitation

Creative Space


10.00 am – 10.00Pm

Talkshow Creative Brand

Press Conference

Music Presentation

Film Presentation

I Create


10.00 am – 10 Pm

200 Creative Exhibition

Creative Brand, Photography, Music, Books & food


DESIGN

VENUE

Lotte Avenue


Fashion Dome Indonesia Creative Week 2017

Indonesia Kaya


Creative Space Indonesia Creative Week 2017

Indonesia Kaya


ICW Creative Music Stage Indonesia Creative Week 2017

Indonesia Kaya


Stand Booth


Layout ICW 2017


PROMO IKLAN

RUNDOWN

RU

ND

OW

N D

AY

I

Time Duration Activity

06.00 - 06.30 30 min Crew Stand by

06.30 - 07.00 30 min Briefing

07.00 - 07.30 30 min ICW Grand Opening Rehearsal



09.00 - 10.00 60 min Make Up Model & Hair Do

10.00 - 11.00 60 min Preparation



13.00 - 14.00 10 Min Media Registration ICW Press Conference

14.00 - 14.30 30 min Press Conference

14.30 - 15.15 45 min Guest Registration

15.15 - 15.20 5 Min Speech By ICW

15.20 - 15.25 5 Min Speech By Indonesia Creative Week 2017

15.25 - 15.30 5 Min Speech by Bekraf

15.30 - 15.35 5 Min Opening Act

15.35 - 16.05 30 Min Fashion Show by Ian Adrian, Datmen (Men Batik) dan Mc Draw

16.05 - 16.10 5 Min Closing

16.10 - 16.25 15 min Clear Area

16.25 - 16.45 60 min Press Conference Parade I

16.45 - 17.30 45 min Fashion Show Parade I

17.30 - 17.45 15 min Clear Area

17.45 - 18.30 45 min Break

18.30 - 18.45 30 min Press Conference Parade II

18.45 - 19.30 45 min Fashion Show Parade II

19.30 - 19.45 30 min Clear Area

19.45 - 20.00 15 min Press Conference Exclusive

20.00 - 21.00 60 min Fashion Show Exclusive

21.00 - 21.15 15 min Clear Area

21.15 - 22.00 45 min Fashion Film Competition

RU

ND

OW

N D

AY

II



06.30 - 07.00 30 min Briefing

07.00 - 07.30 30 min Model and Designer Stand by

07.30 - 08.00 30 min Sound and Multimedia Check

08.00 - 09.00 60 min Fashion Show Slot I Rehearsal

09.00 - 10.00 60 min Fashion Show Slot II Rehearsal


11.00 - 12.00 60 min Make Up Fashion Campaign& Beauty Class

12.00 - 13.00 60 min Lunch Break

13.00 - 13.45 45 min ICW Fashion Seminar

13.45 - 14.00 15 min Clear Area

14.00 - 15.00 60 min Fashion Parade I

15.00 - 15.15 15 min Clear Area

15.15 - 16.15 60 min Fashion Parade II

16.15 - 16.30 15 min Clear Area

16.30 - 17.30 60 min Fashion Parade III

17.30 - 17.45 15 min Clear Area

17.45 - 18.45 60 min Lotte Fashion Week Spring/Summer 2017

19.45 - 20.00 15 min ICW Ready To Wear Competition

20.00 - 21.00 60 min Exclusive Designer Day I

21.00 - 21.45 45 min ICW Awards

21.45- Done 60 Min Briefing

RU

ND

OW

N D

AY

III



06.30 - 07.00 30 min Briefing






11.00 - 12.00 60 min Fashion Seminar : Beauty Class


13.00 - 13.45 45 min

ICW Icon Competition 2018 Fall/Winter 13.45 - 14.45 60 min

14.45 - 15.00 15 min

15.00 - 16.00 60 min

16.00 - 16.30 30 min Clear Area


17.30 - 17.45 15 min Clear Area


18.45 - 19.00 15 min Clear Area


20.00 - 20.15 30 min Clear Area

20.15 - 21.00 45 min Exclusive Designer

21.30- 22.30 60 min Style Entertainment : Bonita & The Husband

RU

ND

OW

N D

AY

IV



06.30 - 07.00 30 min Briefing






11.00 - 12.00 60 min Fashion Seminar : Beauty Class


13.00 - 13.45 45 min Fashion Talk Brand

13.45 - 14.45 60 min ICW Presents Stand Up Comedy

14.45 - 15.00 15 min Clear Area


16.00 - 16.30 30 min Clear Area


17.30 - 17.45 15 min Clear Area

17.45 - 18.45 60 min Fashion Parade III

18.45 - 19.00 15 min Clear Area


20.00 - 20.15 30 min Clear Area

20.15 - 21.30 60 min Exclusive Designer

21.30- 22.30 60 min Style Entertainment : The Secret

TIMETABLE

Timetable

Indonesia Creative

Week 2017

Spring/Summer

Oktober November Desember Januari Februari Maret April Mei Juni Juli Agustus September Remarks

Persiapan

Signed Kerjasama

Pendaftaran Local Brand & Designer










Pendaftaran Program ICW


Pendaftaran Program ICW Pendaftaran Program ICW


Film Fashion, Stand Comedy, ICW Fashion Competition, ICW Icon

Promo Digital Socmed






Promo Digital Socmed Promo Digital Socmed



Print Ad Print Ad Print Ad Print Ad Print Ad Print Ad

Media Placement Media

Placement Media

Placement Opening Lotte Avenue

Akurasi

Fashion Slot Lotte Avenue

Model Audition

Press Conference

Prepare Road To

Prepare Road To

LottenPre Fall/Event Women & Men's Wear

Lotte Men's Style Week by ICW

Lotte & ICW Instalation Spring/Summer

Fall/Winter Pre Event 27-30

ICW Hijab Week 28-31 Mei

ICW Creative Competition

Technical Meeting

Campaign Campaign Campaign Campaign

MEDIA PROMO ICW

TVC DI AIRPORT

Social Media :

1. Twitter @indcreativeweek

2. Instagram Indonesiacreativeweek

3. Fanpage : www.facebook.com/indonesiacreativeweek

4. www.indonesiacreativeweek.com

Print Ad & Online

Poster

Flyers

Baligho

Umbul-umbul

http://www.facebook.com/indonesiacreativeweek

http://www.indonesiacreativeweek.com/

Regular Booth F&B

2x3 M IDR 10.000.000,-

Facilities:

• Chairs (1 unit)

• Electricity Standard

• Carpet

• Booth Standard

Fashion Booth

2x4 M IDR 15.000.000

Facilities:

• Chairs (1 unit)


• Carpet

• Booth Standard

Fashion Show

Parade A

IDR15.500.000

Benefits: • 12 Collection

• Choreographer

• Music Director

• MAKE UP Model

• 10 Model Incl

• Logo on Screem

• Media Coverage

• Photo Doc

• Press

Conference

Fashion Show

Parade B

IDR20.500.000


• Choreographer

• Music Director

• MAKE UP Model

• 8 Model Incl

• Logo on Screem

• Media Coverage

• Photo Doc

• Press Conference

Citizen Runway

IDR 7.500.000


• Choreographer

• Music Director

• MAKE UP Model

• 10 Model Incl

• Logo on Screem

• Photo Doc

Fashion Show

Exclusive B

IDR40.500.000


• Choreographer

• Music Director

• MAKE UP Model

• 16 Model Incl

• Logo on Screem

• Media Coverage

• Photo Doc


MIX SHOW

IDR20.500.000


• Booth Regular

• Choreographer

• Music Director

• MAKE UP Model

• 8 Model Inc

• Logo on Screem

• Media Coverage

• Photo Doc


Fashion Show

Exclusive A

IDR25.500.000


• Choreographer

• Music Director

• MAKE UP Model

• 12 Model Incl

• Logo on Screem

• Media Coverage

• Photo Doc


Regular Booth

2x3 M IDR 12.500.000,-

Facilities:

• Chairs (1 unit)


• Carpet

• Booth Standar

Fashion Show

Deluxe

IDR60.500.000


• Choreographer

• Music Director

• MAKE UP Model

• 16 Model Incl

• Logo on Screem

• Media Coverage

• Photo Doc


PORTFOLIO

Gallery Indonesia Creative Fashion Week 2012

Epicentrum Walk


Kota Kasablanka


Grand Indonesia


Skenoo Hall, Gandaria City

Liputan Media

Link Indonesia Creative Week

1. www.fashiontube.com/r4bsef 2. www.fashiontube.com/bywqpe 3. www.fashiontube.com/oohkqe 4. www.fashiontube.com/5l8qla 5. www.fashiontube.com/5gpzap 6. www.fashiontube.com/s3rrwg

• http://fashiontube.com/user/icw2014/

http://www.fashiontube.com/r4bsef

http://www.fashiontube.com/bywqpe

http://www.fashiontube.com/oohkqe

http://www.fashiontube.com/5l8qla

http://www.fashiontube.com/5gpzap

http://www.fashiontube.com/s3rrwg

http://fashiontube.com/user/icw2014/

Susunan Panitia

• Founder Partner Client Relationsip

• Faizullah Sofyan • Erline Boer

• Donna Mauritta

The Icon

Exhibition Indonesia Creative Week

Pengalaman DI2K

• Berpengalaman dalam membuat konsep kreatif dan men-organize sebuah acara

• Aktif dalam Event Management since 2006 dan pendiri acara Indonesia Creative Week

• Di bawah naungan PT. Darwis Indonesia Kreatif Komunikasi

• Brightcomm sebuah PR Komunikasi yang dapat merealisasikan event

The Experience

• Indonesia Creative Week 2013. Spring/Summer. Jakarta

• Annual Show IJO Clothing @ Maestro Function Hall Plaza Indonesia

• Indonesia Creative Week 2012 (National Event) 5-9 Dec 2012 @ Epiwalk

• Epicentrum Year End Project 2012

• Women’s Week 2012 at Plaza Senayan by Trinaya Group

• Grand Launching Lovelyness Novel and Trunk Show by Ben Lucas At Amarone Grand Kemang by Marie Claire Indonesio

• Grand Launching Exilim Casion Camera @ FX Entertainemnt 2013

• Edgy Style Jakarta Fashion Weekend at Grand Kemang Hotel 2011 feat 9 Young designer Indonesia

• Sogo Summer Holiday 20122 At Plaza Senayan

• Grand Launching C’s model Management @ Picollo Resto & Bar @ Mega Kuningan

• Pre Launching C’s Model Management @ Dragon Fly Feat Trunk Show by Roy Mulyanto

• Press Conference Batik for Charity for WWF Indonesia Feat Batik Dee Ong 2011

• Indonesi Creative Week 2013 Fall/Winter 2014 Grand Indonesia with BCA

Terima Kasih PT. Darwis Indonesia Kreatif Komunikasi Jl. Raya Jatimulya No. 288-289 Bekasi Timut www.indonesiacreativeweek.com [email protected] Twitter @indcreativeweek Instagram : Indonesiacreativeweek Fanpage : Indonesiacreativeweek Mobile : 081219674846

http://www.indonesiacreativeweek.com/

mailto:[email protected]

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