PERANCANGAN COMPANY PROFILE PERUSAHAAN PRIMA …eprints.uns.ac.id/21954/1/JUDUL.pdf ·...

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Konsep Pengantar Karya Tugas Akhir

PERANCANGAN COMPANY PROFILE

PERUSAHAAN PRIMA LOGAM MELALUI AUDIO

VISUAL

Diajukan Untuk Menempuh Ujian Tugas Akhir Sebagai Prasyarat

Guna Memperoleh Gelar Sarjana Seni Pada Fakultas Seni Rupa dan Desain

Program Studi Desain Komunikasi Visual

Disusun Oleh:

M. ARIEF DZUL HIMAM

C0709049

PROGRAM STUDI DESAIN KOMUNIKASI VISUAL

FAKULTAS SENI RUPA DAN DESAIN

UNIVERSITAS SEBELAS MARET

SURAKARTA

2015


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PERANCANGAN COMPANY PROFILE

PERUSAHAAN PRIMA LOGAM MELALUI AUDIO

VISUAL

M. Arief Dzul Himam

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Hermansyah Muttaqin, S.Sn, M.Sn.2, Esty Wulandari, S.Sos, M.Si.

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ABSTRAK

M. Arief Dzul Himam, 2015. Pengantar Tugas Akhir ini berjudul

“Perancangan Company Profile Perusahaan Prima Logam Melalui Audio Visual”.

Perusahaan Prima Logam adalah perusahaan yang berjalan dibidang peleburan

logam, Prima Logam berada di daerah Ceper, Klaten, Jawa Tengah. Industri

peleburan logam di Klaten terdapat didaerah Ceper, sehingga terdapat banyak

perusahan lain yang berjalan di bidang peleburan logam, salah satunya adalah

Prima Logam.

Adapun permasalahan yang dikaji adalah (1) Bagaimana merancang video

company profile pengecoran besi Prima Logam, sebagai sarana untuk

mempromosikan perusahaan tersebut? (2) Bagaimana merancang dan memilih

media pendukung yang tepat untuk mempromosikan perusahaan Prima Logam?

Tujuan promosi yang memakai media audio visual adalah untuk meningkatkan

jumlah konsumen melalui media digital sehingga pendapatan semakin meningkat

dengan cara memaksimalkan produk unggulan yang dimiliki oleh Prima Logam

serta kedepannya perusahaan dapat terus bersaing dengan perusahaan yang lain.

_______________________ 1 Mahasiswa Jurusan Desain Komunikasi Visual dengan NIM C0709049

2 Dosen Pembimbing I

3 Dosen Pembimbing II


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DESIGN COMPANY PROFILE "PRIMA LOGAM

COMPANY" THROUGH AUDIO VISUAL

M. Arief Dzul Himam

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Hermansyah Muttaqin, S.Sn, M.Sn.2, Esty Wulandari, S.Sos, M.Si.

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ABSTRACT

M. Arief Dzul Himam, 2015. Introduction of this Final Project entitled

"Design Company Profile Prima Logam Company Through Audio Visual". Prima

Logam company is the company that runs teh field of melting iron and location

this company in Ceper, Klaten, Central Java. This area many company run the

field of melting iron, one of them is Prima Logam company.

The issues examined are (1) How to design a company profile video Prima

Logam iron foundry, as a means to promote the company? (2) How to design and

select the proper media support to promote Prima Logam company? The purpose

of promotion that uses audio-visual media is to increase the number of consumers

through digital media thus increasing revenue by maximizing the superior

products owned by Prima Logam, so for the future the company can continue to

compete with other companies.

______________________ 1 Department of Visual Communication Design Students with NIM C0709049

2 Guide Lecture I

3 Guide Lecture II


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MOTTO

“Kebanggan kita yang terbesar adalah bukan tidak pernah gagal, tetapi bangkit

kembali setiap kali kita jatuh”

(Muhammad Ali, Petinju)


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PERSEMBAHAN

Tugas Akhir ini saya persembahkan kepada:

Kedua orang tua.


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KATA PENGANTAR

Puji syukur kehadirat Tuhan Allah Subhanahu Wa Ta'Ala atas segala

limpahan rahmat dan hidayah-Nya, sehingga penulis mampu menyelesaikan

Tugas Akhir dengan judul: Perancangan Company Profile Perusahaan Prima

Logam Melalui Audio Visual.

Dalam penyusunan tugas akhir ini, tentunya tidak lepas dari bimbingan

dan bantuan dari berbagai pihak. Oleh karena itu Penulis mengucapkan terima

kasih kepada:

1. Drs. Ahmad Adib, M.Hum., Ph.D., selaku Dekan Fakultas Seni Rupa dan

Desain

2. Dr. Deny Tri Ardianto S.Sn., Dipl.Art, selaku ketua prodi Desain Komunikasi

Visual

3. Hermansyah Mutaqin, S.Sn, M.Sn. selaku Pembimbing Tugas Akhir I

4. Esty Wulandari S.Sos, S.Si. selaku Pembimbing Tugas Akhir II

5. Priyono Hadi selaku Pemilik sekaligus Direktur perusahaan Prima Logam

6. Manajemen serta staf karyawan perusahaan Prima Logam

7. Dosen serta staf karyawan Desain Komunikasi Visual

Penulis menyadari bahwa penulisan ini masih ada kekurangan. Untuk itu

penulis mengharapkan saran dan kritik yang bersifat membangun, untuk

kemudian dijadikan perbaikan di masa yang akan datang.


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Semoga pengantar tugas akhir ini dapat bermanfaat khususnya bagi

penulis dan umumnya bagi para pembaca.

Surakarta, 16 Mei 2015

Penulis,

M. Arief Dzul Himam

NIM. C0709049


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DAFTAR ISI

HALAMAN JUDUL ........................................................................................ i

LEMBAR PERSETUJUAN............................................................................ ii

LEMBAR PENGESAHAN ............................................................................ iii

ABSTRAK ....................................................................................................... iv

ABSTRACT ....................................................................................................... v

MOTTO ........................................................................................................... vi

PERSEMBAHAN ............................................................................................ vii

KATA PENGANTAR ..................................................................................... viii

DAFTAR ISI .................................................................................................... x

BAB I PENDAHULUAN ............................................................................... 1

A. Latar Belakang ............................................................................... 1

B. Rumusan Masalah .......................................................................... 3

C. Tujuan Perancangan ....................................................................... 3

D. Metode Pengumpulan Data ........................................................... 3

BAB II LANDASAN TEORI ........................................................................ 6

A. Perancangan ......................................................................................... 6

1. Pengertian Perancangan ................................................................. 6

2. Tujuan Perancangan ....................................................................... 6

3. Fungsi Perancangan ....................................................................... 7

B. Perusahaan............................................................................................ 9

1. Pengertian Perusahaan ................................................................... 9

2. Bentuk Perusahaan ......................................................................... 10

C. Company Profile .................................................................................. 11

1. Pengertian Company Profile .......................................................... 11

2. Fungsi Company Profile ................................................................ 16

3. Isi Company Profile ....................................................................... 17

4. Media Company Profile ................................................................. 20

D. Audio Visual ......................................................................................... 21

1. Pengertian Audio Visual ................................................................. 21

2. Format Audio Visual ...................................................................... 24


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3. Mekanisme Produksi Video ........................................................... 26

BAB III IDENTIFIKASI DATA .................................................................. 33

A. Data Perusahaan ................................................................................... 33

B. Data Produk .......................................................................................... 35

1. Ragam Produk ................................................................................ 35

2. Tahap Pembuatan Produk .............................................................. 37

C. Struktur Organisasi Prima Logam ........................................................ 39

D. Data Konsumen .................................................................................... 40

E. Promosi Yang Dilakukan ..................................................................... 41

F. Komparasi ............................................................................................ 42

1. PT Aneka Adhi Logam .................................................................. 42

2. CV Bonjor Jaya .............................................................................. 45

G. Analysis SWOT ................................................................................... 48

H. USP (Unique, Selling, Prepotition) ...................................................... 51

I. Positioning ........................................................................................... 52

BAB IV KONSEP KARYA VIDEO COMPANY PROFILE ...................... 53

A. Metode Perancangan ............................................................................ 53

B. Strategi Kreatif ..................................................................................... 54

C. Target Market dan Target Audiens ...................................................... 55

1. Target Market ................................................................................ 55

2. Target Audiens ............................................................................... 56

D. Strategi Visual ...................................................................................... 56

1. Isi Pesan ......................................................................................... 57

2. Bentuk Pesan .................................................................................. 57

E. Konsep Karya Video Company Profile................................................ 62

1. Pra Produksi ................................................................................... 63

2. Produksi ......................................................................................... 66

3. Pasca Produksi ............................................................................... 68

F. Media Placement .................................................................................. 69

1. Video Company Profile.................................................................. 70

2. Website ........................................................................................... 70

3. Label DVD ..................................................................................... 71


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4. Cover DVD .................................................................................... 71

5. Kalender Duduk ............................................................................. 72

6. Kartu Nama .................................................................................... 72

7. Kop Surat ....................................................................................... 73

8. Amplop ........................................................................................... 73

9. Nota ................................................................................................ 74

10. Brosur ............................................................................................. 74

11. Tas .................................................................................................. 75

12. Mousepad ....................................................................................... 75

G. Prediksi Biaya ...................................................................................... 75

BAB V VISUALISASI KARYA ................................................................... 78

A. Karya Utama ........................................................................................ 78

1. Video Company Profile.................................................................. 78

B. Karya Pendukung ................................................................................. 87

1. Label DVD ..................................................................................... 87

2. Cover DVD ..................................................................................... 88

3. Kartu Nama .................................................................................... 89

4. Amplop ........................................................................................... 90

5. Nota ................................................................................................ 91

6. Kop Surat ....................................................................................... 92

7. Kalender Duduk ............................................................................. 93

8. Brosur ............................................................................................. 95

9. Mouse Pad ...................................................................................... 96

10. Tas .................................................................................................. 97

11. website ............................................................................................ 98

BAB VI PENUTUP ........................................................................................ 101

A. Kesimpulan .......................................................................................... 101

B. Saran ..................................................................................................... 102

DAFTAR PUSTAKA ..................................................................................... 103

LAMPIRAN


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DAFTAR GAMBAR

Gambar 1. Tempat Prima Logam ..................................................................... 34

Gambar 2. Produk Prima Logam ..................................................................... 36

Gambar 3. Brosur Prima Logam ...................................................................... 42

Gambar 4. Kartu nama Prima Logam .............................................................. 42

Gambar 5. Pabrik PT Aneka Adhilogam Karya............................................... 44

Gambar 6. Produk PT Aneka Adhilogam Karya ............................................. 44

Gambar 7. Website PT Aneka Adhilogam Karya ............................................ 46

Gambar 8. Produk CV. Bonjor Jaya ................................................................ 47

Gambar 9. Website CV. Bonjor Jaya ............................................................... 49

Gambar 10. Contoh Video ............................................................................... 59

Gambar 11. Contoh Mondrian Layout ............................................................. 62

Gambar 12. Contoh Storyboard ....................................................................... 65


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DAFTAR TABEL

Tabel 1 Analisis SWOT ................................................................................... 49

Tabel 2 Prediksi biaya ...................................................................................... 76

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