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perpustakaan.uns.ac.id digilib.uns.ac.id commit to user PENGANTAR KARYA TUGAS AKHIR PERANCANGAN KOMUNIKASI VISUAL SEBAGAI SARANA PROMOSI GROUP BAND MATIUS TIGA AYAT DUA Diajukan Guna Mencapai Gelar Ahli Madya Diploma III Program Studi Desain Komunikasi Visual Oleh: John Bagus C9511047 PROGRAM STUDI D III DESAIN KOMUNIKASI VISUAL FAKULTAS SENI RUPA DAN DESAIN UNIVERSITAS SEBELAS MARET SURAKATA 2016
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PENGANTAR KARYA TUGAS AKHIR
PERANCANGAN KOMUNIKASI VISUAL SEBAGAI
SARANA PROMOSI GROUP BAND
MATIUS TIGA AYAT DUA
Diajukan Guna Mencapai Gelar Ahli Madya Diploma III
Program Studi Desain Komunikasi Visual
Oleh:
John Bagus
C9511047
PROGRAM STUDI D III DESAIN KOMUNIKASI VISUAL
FAKULTAS SENI RUPA DAN DESAIN
UNIVERSITAS SEBELAS MARET
SURAKATA
2016
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PERSETUJUAN PEMBIMBING
Konsep Karya Tugas Akhir dengan Judul
PERANCANGAN KOMUNIKASI VISUAL SEBAGAI
SARANA PROMOSI GROUP BAND
MATIUS TIGA AYAT DUA
Telah disetujui dan diterima oleh Koordinator Tugas Akhir
untuk dikonsultasikan kepada Pembimbing :
Pembimbing I Pembimbing II
Andreas S widodo,S.Sn,M.Hum KhusnulKhoirudinAryanto
Mengetahui,
Koordinator Tugas Akhir
HermansyahMutaqim, S.Sn, M.Sn
NIP.197111152006041001
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PENGESAHAN
Pengantar Karya Tugas Akhir
Telah diterima dan disetujui oleh Panitia Tugas Akhir
Pada tanggal, 7 Juni 2016
Panitia Penguji
Ketua Sidang Tugas Akhir
HermansyahMutaqim, S.Sn, M.Sn
NIP.197111152006041001
(…………………….)
Sekretaris Sidang Tugas Akhir
Esti Wulandari,S.Sos,M,Si
NIP.197911092008012015 (…………………….)
Pembimbing Tugas Akhir I
Andreas S widodo,S.Sn,M.Hum (…………………….)
NIP.197911092008012015
Pembimbing Tugas Akhir II
KhusnulKhoirudinAryanto
NIDN.0616098001 (…………………….)
Mengetahui Ketua Program
Dekan Fakultas Sastra dan Seni Rupa DIII Desain Komunikasi Visual
Drs. Ahmad Adib, M.Hum, Ph.D HermansyahMutaqim, S.Sn, M.Sn
NIP. 196207081992031001 NIP.197111152006041001
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MOTTO
“Kalau hari ini kita menjadi penonton bersabarlah menjadi pemain esok hari”
( Penulis)
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PERSEMBAHAN
Karya tugas akhir ini penulis persembahkan kepada D III Desain Komunikasi
Visual, Fakultas Seni Rupa dan Desain Universitas Sebelas Maret.
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KATA PENGANTAR
Dengan mengucapkan puji syukurkepada Allah SWT yang telah
memberikan kemudahan dan melimpahkan hikmah-Nya, akhirnya penulis dapat
menyelesaikan Tugas Akhir dengan judul PERANCANGAN KOMUNIKASI
VISUAL SEBAGAI SARANA PROMOSI GROUP BAND MATIUS TIGA
AYAT DUA Tugas Akhir ini disusun untuk memenuhi persyaratan guna
mencapai gelar Ahli Madya dalam Program Studi Desain Komunikasi Visual,
Fakultas Seni Rupa dan Desain, Universitas Sebelas Maret Surakarta.
Selesainya Tugas Akhir ini tidak lepas dari bantuan dan bimbingan secara
moril maupun materil dari berbagai pihak. Pada kesempatan ini penulis ingin
mengucapkan terimakasih kepada :
1. Drs. Ahmad Adib, M.Hum, Ph.D, selaku Dekan Fakultas Seni Rupa dan
desain Universitas Sebelas Maret.
2. Hermansyah Mutaqin, S.Sn, M.Sn, selaku Ketua Program Studi
DesainKomunikasi Visual.
3. Andreas S widodo,S.Sn,M.Hum selaku Pembimbing I Tugas Akhir.
4. Khusnul Khoirudin Aryanto selaku Pembimbing II Tugas Akhir.
5. Seluruh Dosen DIII Desain Komunikasi Visual yang telah memberikan
bimbingan selama perkuliahan.
6. Seluruh Staf Tata Usaha Program Studi Desain Komunikasi Visualterimakasih
atas kemudahan beradministrasi.
7. Seluruh personil Matius Tiga Ayat dua yang telah membantu memberikan
informasi tentangdata.
Penulis menyadari bahwa penulisan Tugas Akhir ini masih jauh dari
kesempurnaan oleh karena itu penulis mengharapkan kritik dan saran yang
membangun demi kesempurnaan penulisan Tugas Akhir ini.Semoga Tugas Akhir
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ini dapat bermanfaat bagi penulis khususnya dan bagi pembaca umumnya. Atas
perhatian dan kerjasamanya penulis ucapkan terimakasih.
Surakarta,7 Juni 2016
Penulis
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DAFTAR ISI
HALAMAN JUDUL ......................................................................................... i
LEMBAR PERSETUJUAN ............................................................................. ii
LEMBAR PENGESAHAN .............................................................................. iii
MOTTO ............................................................................................................. iv
HALAMAN PERSEMBAHAN ....................................................................... v
KATA PENGANTAR ....................................................................................... vi
DAFTAR ISI ...................................................................................................... viii
DAFTAR GAMBAR ........................................................................................ xii
BAB I PENDAHULUAN .................................................................................. 1
A. Latar BelakangMasalah ........................................................................... 1
B. Rumusan Masalah ................................................................................... 2
C. TujuanPerancangan ................................................................................. 3
BAB II IDENTIFIKASI DATA ....................................................................... 4
A. Data Band ................................................................................................ 4
1. Sejarah Berdirinya Band .................................................................... 4
2. Data Personil Band .............................................................................. 5
3. Materi Lagu Yang Dibawakan ............................................................ 8
4. Performance ........................................................................................ 8
5. Album .................................................................................................. 10
B. Promosi .................................................................................................... 12
C. Komparasi ............................................................................................... 15
1. Promosi ................................................................................................. 19
2.Merchandise ............................................................................................ 19
D. Review ..................................................................................................... 20
E. Target Market ................................................................................................... 21
1. Secara Demografis .............................................................................. 21
2. Secara Geografis ................................................................................. 21
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BAB III KONSEP PERANCANGAN ............................................................. 22
A. KonsepKreatif ......................................................................................... 22
1. Menentukan tema ................................................................................ 22
2. Sketsakasar .......................................................................................... 22
3.Penintaan .............................................................................................. 23
4. Pewarnaan ........................................................................................... 23
B. Teknik Pelaksanaan ................................................................................. 23
1. Desain logo ......................................................................................... 24
a. Elemen Logo............................................................................... 25
1) Typografi Logo............................................................... 26
2) Warnalogo....................................................................... 27
b. Perubahan Logo ........................................................................... 28
c. Komposisi Logo .......................................................................... 29
1) Grind....................................................................................... 29
2) Konfigurasi............................................................................. 29
3) Warna..................................................................................... 30
4) Skala........................................................................................ 31
2. Illustrasi ............................................................................................... 32
a. Illustrasi Band............................................................................. 33
b. Illustrasi Poster........................................................................... . 33
3. Typografi ............................................................................................. 34
C. Target ...................................................................................................... 35
1.Target Market ....................................................................................... 35
a. Segmentasi Geografis ..................................................................... 35
b. Segmentasi Demografis .................................................................. 35
2. Target Audiance .................................................................................. 36
D. Perancangan Media ................................................................................. 36
1. Media Promosi.................................................................................. 36
a. Poster.............................................................................................. 36
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b. Kartu Nama...................................................................................... 37
c. x-Banner......................................................................................... 37
d. Post Cart.......................................................................................... 38
e. Pin..................................................................................................... 38
f. Gantungan Kunci.............................................................................. 38
g. Iklan Majalah................................................................................... 39
h. Stiker.................................................................................................39
2. Media Pendukung............................................................................ . 40
a. Poch...................................................................................... . 40
b. Kaos..................................................................................... . 40
c. Totebag................................................................................. . 41
d. Mug...................................................................................... . 41
E. ReverensiRancangan.......................................................................... .. 42
1. Referensi Ilustrasi Band.............................................................. ... 42
2. Referensi Ilustrasi Poster............................................................... 43
F. Visualisasi Karya.......................................................................... ........ 44
1. Media Promosi.............................................................................. . 44
a. Poster................................................................................... . 44
b. X-banner............................................................................... 45
c. Kartu Nama.......................................................................... 46
d. Post Card.............................................................................. 47
e. Gantungan Kunci................................................................. . 48
f. Pin........................................................................................ . 49
g. Iklan Majalah....................................................................... . 50
h. Stiker................................................................................... . 51
2. Media Pendukung ......................................................................... 52
a. Kaos .......................................................................................... 52
b. Pouch ........................................................................................ 53
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c. Totebag.................................................................................... . 54
d. Mug.................................................................................... ....... 55
BAB IVPENUTUP ............................................................................................ 56
DAFTAR PUSTAKA ........................................................................................ 58
LAMPIRAN ....................................................................................................... 59
DAFTAR GAMBAR
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Gambar1 Gung Jalu (vocal). ............................................................................... 10
Gambar 2Lukas Hambudi (vocal) ....................................................................... 10
Gambar3 Dimas Hendra (guitar) ........................................................................ 10
Gambar4 Reza Adhi (Sampling & Loop).. .......................................................... 11
Gambar5 Endroyono (drummer)... ...................................................................... 11
Gambar6 Matius Tour, 12 Februari 2012 ........................................................... 11
Gambar7 Sam fest, 3 Maret 2013... .................................................................... 12
Gambar8 .PestaPartaiBarBar, 19 April 2014.. .................................................... 13
Gambar9 Matius Tour Semarang, 10 Mei 2015.................................................. 14
Gambar10 Album pertama “Penghabisan” ......................................................... 15
Gambar11 Album ke dua “Dominasi Kultural” .................................................. 15
Gambar12 Screen capture halaman Instagram Matius Tiga Ayat dua ................ 15
Gambar13 Screen capture halamanweb Matius Tiga Ayat dua .......................... 16
Gambar14 T-shirt Matius tiga ayat dua .............................................................. 16
Gambar15 Sticker Matius tiga ayat dua .............................................................. 17
Gambar16 Poster Matius tiga ayat dua ............................................................... 18
Gambar17 Flag Matius tiga ayat dua .................................................................. 18
Gambar18 Patch Matius tiga ayat dua ................................................................ 18
Gambar19 Poster Band Koil ............................................................................... 19
Gambar 20 Album pertama “Koil”.. ................................................................... 22
Gambar 21 Album kedua “Megaloblast”.. .......................................................... 23
Gambar 22 Album ketiga “Blacklight Shine On ”.. ............................................ 24
Gambar 23 Album keempat “Blacklight”.. ......................................................... 24
Gambar24 Screen capture halamanfacebook Koil.. ........................................... 31
Gambar25 Screen capture halamantwitter Koil.. ............................................... 31
Gambar27t-shirt koil.. ......................................................................................... 32
Gambar28t-shirt koil.. ......................................................................................... 32
Gambar29LogoMatiusTigaAyatDua................................................................... 32
Gambar30Variasi Logo MatiusTigaAyatDua.. ................................................... 32
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Gambar31Variasi Logo MatiusTigaAyatDua.. ................................................... 32
Gambar32Huruf Impact.. .................................................................................... 32
Gambar33Perubahan logo MatiusTigaAyatDua.. ............................................... 32
Gambar34Huruf Impact.. .................................................................................... 32
Gambar35Perubahan logo Matius Tiga Ayat Dua.. ............................................ 32
Gambar36LogoMatiusTigaAyatDua................................................................... 32
Gambar37Konfigurasi Logo Matius Tiga Ayat Dua.. ........................................ 32
Gambar38Warna Logo Matius Tiga Ayat Dua.. ................................................. 32
Gambar39Skala Logo Matius Tiga Ayat Dua.. ................................................... 32
Gambar40Ilustrasi Matius Tiga Ayat Dua.. ........................................................ 32
Gambar41Ilustrasi poster.. .................................................................................. 32
Gambar42Huruf Coolvetica.. .............................................................................. 32
Gambar43Gaya Illustrasi Rabid Black Dog.. ...................................................... 32
Gambar44Gaya Illustrasi Rabid Black Dog.. ...................................................... 32
Gambar45Gaya Kazuto Nakazawa.. ................................................................... 32
Gambar46Gaya Kazuto Nakazawa.. ................................................................... 32
Gambar47Poster Matius Tiga Ayat Dua.. ........................................................... 32
Gambar48X-banner Matius Tiga Ayat Dua.. ...................................................... 32
Gambar49Kartu nama Matius Tiga Ayat Dua.. .................................................. 32
Gambar50Post Card Matius Tiga Ayat Dua.. .................................................... 32
Gambar51Gantungan kunci Matius Tiga Ayat Dua............................................ 32
Gambar52Pin Matius Tiga Ayat Dua.. ............................................................... 32
Gambar53Iklan majalah Matius Tiga Ayat Dua.. ............................................... 32
Gambar54Stiker Matius Tiga Ayat Dua.. ............................................................ 32
Gambar55Kaos Matius Tiga Ayat Dua.. ............................................................. 32
Gambar56Pouch Matius Tiga Ayat Dua.. ........................................................... 32
Gambar57Totebag Matius Tiga Ayat Dua.. ........................................................ 32
Gambar58Mug Matius Tiga Ayat Dua.. .............................................................. 32
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