i

MOTIF MENONTON VIDEO DOES "DIARY OF ERIX SOEKAMTI"

DI YOUTUBE

(Studi pada Anggota Aktif Komunitas Kamtis Malang)

SKRIPSI

Diajukan Kepada Fakultas Ilmu Sosial dan Ilmu Politik

Universitas Muhammadiyah Malang Sebagai

Persyaratan untuk Mendapatkan Gelar Sarjana (S-1)

Oleh:

Yudha Adipura

201110040311086

Dosen Pembimbing:

Widya Yutanti, MA

Tri Sulistyaningsih, Dr., M.Si.

JURUSAN ILMU KOMUNIKASI

FAKULTAS ILMU SOSIAL DAN ILMU POLITIK

UNIVERSITAS MUHAMADIYAH MALANG

2016

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DAFTAR ISI

Lembar Persetujuan..............................................................................................i

Lembar Pengesahan..............................................................................................ii

Pernyataan Orisinalitas.........................................................................................iii

Kata Pengantar......................................................................................................iv

Daftar Isi...............................................................................................................vi

Daftar Tabel..........................................................................................................ix

Daftar Gambar......................................................................................................x

Daftar Lampiran...................................................................................................xi

Abstrak.................................................................................................................xii

ABSTRACT.........................................................................................................xiii

Berita Acara Skripsi.............................................................................................xvi

BAB 1 PENDAHULUAN...................................................................................1

1.1 Latar Belakang Penelitian .......................................................................1

1.2 Rumusan Masalah....................................................................................6

1.3 Tujuan Penelitian.....................................................................................6

1.4 Manfaat Penelitian...................................................................................7

1.4.1 Manfaat Akademis.......................................................................7

1.4.2 Manfaat Praktis............................................................................7

BAB 2 TINJAUAN PUSTAKA..........................................................................8

2.1 Media Sosial............................................................................................8

2.1.1 Konsep Media Sosial......................................................................8

2.1.2 Ciri-ciri Media Sosial.....................................................................9

2.1.3 Kategori Media Sosial....................................................................10

2.1.4 Fungsi Media Sosial.......................................................................12

2.2 New Media..............................................................................................13

2.3 Youtube Sebagai Media Sosial...............................................................15

2.4 Motif dan Motivasi..................................................................................16

2.5 Teori Uses And Gratification..................................................................20

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2.6 Penelitian Terdahulu................................................................................24

BAB 3 METODE PENELITIAN........................................................................27

3.1 Pendekatan & Tipe Penelitian.................................................................27

3.2 Ruang Ringkup Penelitian.......................................................................27

3.3 Tempat Penelitian....................................................................................27

3.4 Subjek Penelitian.....................................................................................28

3.5 Sumber Data............................................................................................29

3.6 Teknik Pengumpulan Data......................................................................29

3.7 Teknik Analisis Data ..............................................................................30

3.8 Uji Keabsahan Data.................................................................................32

BAB 4 PENELITIAN..........................................................................................34

4.1 Gambaran Umum Diary Of Erix Soekamti.............................................34

4.1.1 Sejarah DOES.................................................................................34

4.1.2 Asal Usul Endank Soekamti dan Para Personilnya.........................36

4.2 Gambaran Umum Kamtis Family............................................................41

4.3 Gambaran Umum Kamtis Malang...........................................................43

BAB 5 SAJIAN DATA & PEMBAHASAN.......................................................45

5.1 Identitas Subjek Penelitian.......................................................................45

5.2 Hasil Wawancara.....................................................................................54

5.2.1 Latar Belakang Subyek menjadi Kamtis Malang............................54

5.2.2 Alasan Subyek Menonton Video DOES.........................................55

5.2.3 Pertukaran Informasi Video DOES dengan

Anggota Kamtis Lainnya.............................................................56

5.2.4 Peran Video DOES dalam Kehidupan Subyek...............................57

5.2.5 Keaktifan Subyek dalam Mengikuti

Video DOES................................................................................59

5.2.6 Tanggapan Subyek Mengenai Packaging

Video DOES...............................................................................60

5.2.7 Durasi dan Schedule Penayangan

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Video DOES...............................................................................61

5.2.8 Keunggulan Video DOES..............................................................61

5.2.9 Implikasi Nyata Video DOES dalam

Kehidupan Subyek......................................................................62

5.2.10 Tanggapan Subyek Mengenai Kekurangan

Video DOES...............................................................................63

5.3 Pembahasan............................................................................................64

BAB 6 PENUTUP..............................................................................................70

6.1 Kesimpulan.............................................................................................70

6.2 Saran.......................................................................................................71

6.2.1 Saran Paktis...................................................................................71

6.2.2 Saran Akademis.............................................................................71

DAFTAR PUSTAKA.........................................................................................73

LAMPIRAN.......................................................................................................76

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DAFTAR TABEL

Tabel 2.1. Model Uses and Gratification...............................................................21

Tabel 4.1 Data Subjek 1.........................................................................................46

Tabel 4.2 Data Subjek 2.........................................................................................47

Tabel 4.3 Data Subjek 3.........................................................................................48

Tabel 4.4 Data Subjek 4.........................................................................................49

Tabel 4.5 Data Subjek 5.........................................................................................50

Tabel 4.6 Data Subjek 6.........................................................................................51

Tabel 4.7 Data Subjek 7.........................................................................................52

Tabel 4.8 Data Subjek 8.........................................................................................53

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DAFTAR GAMBAR

Gambar 3.1. Model Interaktif Analisis Data..........................................................30

Gambar 4.1 Erick Kristianto..................................................................................37

Gambar 4.2 Dory....................................................................................................39

Gambar 4.3 Ari.......................................................................................................40

Gambar 4.4 Struktur Organisasi Kamtis Malang...................................................44

Gambar 4.5 Dokumentasi subjek 1........................................................................46

Gambar 4.6 Dokumentasi subjek 2........................................................................47

Gambar 4.7 Dokumentasi subjek 3........................................................................48

Gambar 4.8 Dokumentasi subjek 4........................................................................49

Gambar 4.9 Dokumentasi subjek 5........................................................................50

Gambar 4.10 Dokumentasi subjek 6......................................................................51

Gambar 4.11 Dokumentasi subjek 7......................................................................52

Gambar 4.12 Dokumentasi subjek 8......................................................................53

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DAFTAR LAMPIRAN

LAMPIRAN 1

Kategorisasi dan Klasifikasi Data..........................................................................76

LAMPIRAN 2

Transkrip Wawancara............................................................................................86

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http://www.rollingstone.co.id/article/read/2016/06/21/140508224/1093/endank-

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