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109

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LAMPIRAN 1

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119

Kuesioner

Program Studi Manajemen- Fakultas Ekonomi

Universitas Multimedia Nusantara

Jl. Boulevard Gading-Serpong

Tangerang Banten

www.umn.ac.id

Yth Responden,

Saya mahasiswi semester akhir Program Studi Manajemen Fakultas Ekonomi

yang sedang menyusun skripsi dengan judul “Pengaruh convenience,

atmospheric, entertainment dan tenant mix terhadap customer satisfaction dan

revisit intention”. Dalam penelitian ini saya sangat mengharapkan jawaban dari

bapak/ibu/saudara/i yang sejujur-jujurnya karena tidak ada jawaban benar dan

salah. Hasil dari penelitian ini hanya akan dipergunakan untuk kepentingan

akademis. Atas partisipasi bapak/ibu/saudara/i saya ucapkan terima kasih.

Vannia Agustien

PROFIL RESPONDEN:

Berikan tanda checklist (√) untuk jawaban yang sesuai. 1. Pernahkah anda diwawancarai atau mengisi kuisioner sebuah penelitian dalam 3

bulan terakhir?

2. Pernahkah anda mengunjungi BSD Junction dalam 6 bulan terakhir?

3. Apakah Anda berdomisili di sekitar Bumi Serpong Damai (BSD), Tangerang?

4. Jenis Kelamin:

Pria Wanita

5. Usia Anda saat ini:

kurang dari 17tahun 35 sampai 43 tahun 17 sampai 25 tahun Lebih dari 44 tahun

26 sampai 34 tahun

6. Profesi:

Pelajar Ibu Rumah Tangga Mahasiswa/i Profesional (Pengacara,Dokter,Dosen,Psikolog)

Karyawan/Karyawati Wirausaha

Lainnya:.............

(Berhenti sampai disini, Terima Kasih) (Lanjut ke pertanyaan berikutnya)

(Berhenti sampai disini, Terima Kasih) (Lanjut ke pertanyaan berikutnya)

(Berhenti sampai disini, Terima Kasih) (Lanjut ke pertanyaan berikutnya)

Pengaruh convenience..., Vannia Agustin, FB UMN, 2014

120

7. Pendidikan terakhir yang Anda tamatkan:

SD S1 SMP S2/S3

SMA/SMK/Sederajat Lainnya:......

Diploma (D1, D2, D3) 8. Berapa Budget Anda untuk berbelanja produk fashion secara individu dalam

sebulan?

kurang dari Rp.500.000 Rp.750.001-Rp.1.000.000

Rp.500.000- Rp. 750.000 lebih dari Rp.1.000.000

KUESIONER

Cara pengisian:

Dari skala 1 sampai dengan 5, berilah nilai terhadap pernyataan di bawah ini.

1 : Sangat Tidak Setuju 4 : Setuju

2 : Tidak Setuju 5 : Sangat Setuju

3 : Netral

Apabila Anda sangat tidak setuju dengan pernyataan yang disampaikan, maka

berilah tanda (√) pada angka 1 (Sangat Tidak Setuju) dan apabila Anda sangat

setuju dengan pernyataan yang disampaikan maka berikan tanda (√) pada angka 5

(Sangat Setuju) sesuai dengan tingkat kesetujuan Anda terhadap pernyataan yang

disampaikan.

Bagian 1

No Pernyataan 1 2 3 4 5

1 Jam operasional BSD Junction lebih lama

dibandingkan dengan ITC BSD

2 Saya dapat membeli semua kebutuhan saya di BSD

Junction tanpa perlu mencari mall yang lain

3 BSD Junction mudah dijangkau dengan transportasi

umum (seperti angkutan umum, bus, taxi)

4 Mudah bagi saya menemukan pintu masuk utama ke

dalam BSD Junction

5 Mudah bagi saya menemukan tempat parkir di BSD

Junction

Pengaruh convenience..., Vannia Agustin, FB UMN, 2014

121

Bagian 2

No Pernyataan 1 2 3 4 5

1 Suhu AC di dalam BSD Junction sejuk

2 BSD Junction memiliki desain bangunan luar yang

menarik

3 BSD Junction secara keseluruhan bersih

4 BSD Junction memiliki papan penunjuk/papan

direktori yang jelas

5 Pencahayaan di lorong BSD Junction cukup terang

6 Desain interior (desain bagian dalam mall) BSD

Junction menarik

Bagian 3

No Pernyataan 1 2 3 4 5

1 Berbelanja di BSD Junction merupakan hiburan

tersendiri bagi saya

2 BSD Junction sering menyelenggarakan event pada

momen-momen tertentu (seperti valentine days,

Christmast, Lebaran, Tahun baru)

3 BSD Junction menyediakan live music di dalam mall BSD

Junction

Bagian 4

No Pernyataan 1 2 3 4 5

1 BSD Junction memiliki berbagai macam restauran

2 BSD Junction memiliki berbagai macam toko fashion

yang bervariasi

3 BSD Junction memiliki beberapa toko yang dikenal

(seperti sophie martin, dunia bangunan, bread talk,

jesslyn cake)

Bagian 5

No Pernyataan 1 2 3 4 5

1 Pengalaman yang saya dapatkan ketika mengunjungi

mall BSD Junction sesuai dengan harapan saya

2 Keputusan saya untuk mengunjungi BSD Junction sudah

tepat

3 Saya merasa puas setelah mengunjungi BSD Junction

Pengaruh convenience..., Vannia Agustin, FB UMN, 2014

122

Bagian 6

No Pernyataan 1 2 3 4 5

1 Saya berencana untuk mengunjungi BSD Junction

kembali

2 Ketika saya membutuhkan produk bahan bangunan,

saya akan kembali mengunjungi BSD Junction

3 Jika BSD Junction didukung oleh department store

yang terkenal (seperti Matahari, Carrefour, Giant),

saya akan berkunjung kembali ke BSD Junction

Pengaruh convenience..., Vannia Agustin, FB UMN, 2014

123

LAMPIRAN 2

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124

Path Diagram 117 Responden

STANDARDIZED SOLUTION

Gambar Lampiran 1 Standardized Solution (117 Responden)

Pengaruh convenience..., Vannia Agustin, FB UMN, 2014

125

Path Diagram 117 Responden

T-VALUE

Gambar Lampiran 2 t-value (117 Responden)

Pengaruh convenience..., Vannia Agustin, FB UMN, 2014

126

Output

DATE: 7/ 7/2014

TIME: 13:11

L I S R E L 8.80

BY

Karl G. Jöreskog & Dag Sörbom

This program is published exclusively by

Scientific Software International, Inc.

7383 N. Lincoln Avenue, Suite 100

Lincolnwood, IL 60712, U.S.A.

Phone: (800)247-6113, (847)675-0720, Fax: (847)675-2140

Copyright by Scientific Software International, Inc., 1981-2006

Use of this program is subject to the terms specified in the

Universal Copyright Convention.

Website: www.ssicentral.com

The following lines were read from file C:\Users\TOSHIBA\Documents\data

spssl\SYNTAX1.spl:

Raw data from file Pre136.psf

Observed Variables X1-X17 Y1-Y6

Latent Variables: con atm ent tenant c.satis int

Relationship:

X1 X2 X3 X4 X5=con

X6 X7 X8 X9 X10 X11=atm

X12 X13 X14=ent

X15 X16 X17=tenant

Y1 Y2 Y3=c.satis

Y4 Y5 Y6=int

c.satis=con atm ent tenant

int=c.satis

Options: SC

Path Diagram

End of Problem

Pengaruh convenience..., Vannia Agustin, FB UMN, 2014

127

Sample Size = 117

Covariance Matrix

Y1 Y2 Y3 Y4 Y5 Y6

-------- -------- -------- -------- -------- --------

Y1 0.07

Y2 0.04 0.07

Y3 0.04 0.05 0.10

Y4 0.02 0.02 0.04 0.12

Y5 0.01 0.02 0.02 0.08 0.22

Y6 0.04 0.04 0.05 0.11 0.19 0.71

X1 0.04 0.04 0.03 0.03 0.03 0.13

X2 0.01 0.01 -0.02 0.00 0.00 0.00

X3 0.03 0.04 0.04 0.04 0.03 0.02

X4 0.02 0.04 0.05 0.05 0.05 0.01

X5 0.03 0.05 0.03 0.04 0.02 0.01

X6 0.02 0.01 -0.01 0.02 -0.03 -0.08

X7 0.01 0.00 -0.01 0.02 -0.01 -0.06

X8 0.02 0.02 0.02 0.06 0.00 0.01

X9 0.00 0.01 -0.02 0.02 0.02 -0.05

X10 0.00 0.00 -0.01 0.05 0.05 0.15

X11 0.01 0.00 -0.01 0.03 0.03 0.03

X12 0.04 0.04 0.03 0.06 0.01 0.07

X13 0.04 0.04 0.03 0.03 0.00 0.04

X14 0.04 0.04 0.03 0.04 0.00 0.02

X15 0.02 0.02 0.04 0.03 0.01 0.04

X16 0.05 0.05 0.03 0.02 -0.03 0.04

X17 0.05 0.05 0.04 0.04 0.01 0.07

Covariance Matrix

X1 X2 X3 X4 X5 X6

-------- -------- -------- -------- -------- --------

X1 0.38

X2 0.10 0.14

X3 0.16 0.08 0.36

X4 0.17 0.10 0.18 0.50

X5 0.17 0.06 0.19 0.28 0.47

X6 0.14 0.07 0.11 0.15 0.11 0.51

X7 0.02 0.04 0.03 0.03 0.02 0.17

X8 0.08 0.06 0.07 0.14 0.06 0.23

X9 -0.03 0.01 -0.02 0.03 0.03 0.11

X10 0.06 0.04 0.00 0.11 0.06 0.16

X11 0.03 0.04 0.04 0.05 0.01 0.12

Pengaruh convenience..., Vannia Agustin, FB UMN, 2014

128

X12 0.05 0.00 0.04 0.05 0.04 0.06

X13 0.05 0.00 0.02 0.04 0.04 0.05

X14 0.03 0.00 0.01 0.03 0.01 0.06

X15 0.03 0.00 0.04 0.05 0.03 0.02

X16 0.05 0.01 0.06 0.04 0.04 0.07

X17 0.04 0.02 0.09 0.04 0.04 0.04

Covariance Matrix

X7 X8 X9 X10 X11 X12

-------- -------- -------- -------- -------- --------

X7 0.33

X8 0.13 0.39

X9 0.19 0.18 0.46

X10 0.08 0.17 0.12 0.41

X11 0.18 0.14 0.20 0.13 0.30

X12 0.00 0.05 -0.01 0.05 0.00 0.16

X13 0.01 0.02 0.00 0.03 0.00 0.08

X14 0.02 0.04 -0.01 0.03 0.02 0.09

X15 -0.02 0.02 -0.01 0.00 0.02 0.03

X16 - - 0.06 0.02 0.01 0.06 0.06

X17 0.00 0.07 0.04 0.00 0.08 0.07

Covariance Matrix

X13 X14 X15 X16 X17

-------- -------- -------- -------- --------

X13 0.09

X14 0.07 0.11

X15 0.02 0.02 0.06

X16 0.04 0.04 0.07 0.19

X17 0.04 0.04 0.07 0.16 0.23

Number of Iterations = 25

LISREL Estimates (Maximum Likelihood)

Measurement Equations

Y1 = 0.19*c.satis, Errorvar.= 0.030 , R² = 0.56

(0.0051)

5.84

Pengaruh convenience..., Vannia Agustin, FB UMN, 2014

129

Y2 = 0.22*c.satis, Errorvar.= 0.019 , R² = 0.72

(0.027) (0.0046)

8.19 4.02

Y3 = 0.21*c.satis, Errorvar.= 0.058 , R² = 0.42

(0.031) (0.0087)

6.55 6.63

Y4 = 0.23*int, Errorvar.= 0.061 , R² = 0.47

(0.012)

4.91

Y5 = 0.33*int, Errorvar.= 0.11 , R² = 0.51

(0.066) (0.024)

5.03 4.50

Y6 = 0.54*int, Errorvar.= 0.42 , R² = 0.41

(0.11) (0.076)

4.94 5.57

X1 = 0.38*con, Errorvar.= 0.23 , R² = 0.38

(0.057) (0.036)

6.60 6.45

X2 = 0.19*con, Errorvar.= 0.10 , R² = 0.26

(0.036) (0.015)

5.33 6.94

X3 = 0.39*con, Errorvar.= 0.20 , R² = 0.43

(0.055) (0.033)

7.16 6.15

X4 = 0.52*con, Errorvar.= 0.23 , R² = 0.54

(0.063) (0.043)

8.21 5.35

X5 = 0.48*con, Errorvar.= 0.25 , R² = 0.48

(0.063) (0.042)

7.64 5.83

X6 = 0.42*atm, Errorvar.= 0.34 , R² = 0.35

(0.067) (0.050)

6.28 6.67

X7 = 0.38*atm, Errorvar.= 0.19 , R² = 0.44

(0.053) (0.030)

7.23 6.22

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X8 = 0.43*atm, Errorvar.= 0.21 , R² = 0.46

(0.057) (0.035)

7.49 6.08

X9 = 0.43*atm, Errorvar.= 0.28 , R² = 0.39

(0.063) (0.044)

6.77 6.46

X10 = 0.32*atm, Errorvar.= 0.30 , R² = 0.26

(0.061) (0.043)

5.29 7.00

X11 = 0.39*atm, Errorvar.= 0.15 , R² = 0.50

(0.049) (0.026)

7.93 5.78

X12 = 0.30*ent, Errorvar.= 0.068 , R² = 0.57

(0.033) (0.011)

9.15 6.24

X13 = 0.27*ent, Errorvar.= 0.023 , R² = 0.76

(0.024) (0.0053)

11.13 4.24

X14 = 0.28*ent, Errorvar.= 0.028 , R² = 0.74

(0.026) (0.0062)

10.92 4.53

X15 = 0.17*tenant, Errorvar.= 0.034 , R² = 0.47

(0.022) (0.0050)

8.10 6.78

X16 = 0.40*tenant, Errorvar.= 0.033 , R² = 0.83

(0.033) (0.011)

11.82 3.01

X17 = 0.41*tenant, Errorvar.= 0.062 , R² = 0.73

(0.038) (0.014)

10.83 4.52

Structural Equations

c.satis = 0.22*con - 0.15*atm + 0.47*ent + 0.37*tenant, Errorvar.= 0.41 , R² =

0.59

(0.099) (0.095) (0.10) (0.10) (0.11)

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2.19 -1.63 4.55 3.62 3.62

int = 0.39*c.satis, Errorvar.= 0.85 , R² = 0.15

(0.13) (0.26)

3.07 3.31

Reduced Form Equations

c.satis = 0.22*con - 0.15*atm + 0.47*ent + 0.37*tenant, Errorvar.= 0.41, R² =

0.59

(0.099) (0.095) (0.10) (0.10)

2.19 -1.63 4.55 3.62

int = 0.083*con - 0.060*atm + 0.18*ent + 0.14*tenant, Errorvar.= 0.91, R² =

0.088

(0.046) (0.041) (0.068) (0.058)

1.83 -1.47 2.70 2.46

Correlation Matrix of Independent Variables

con atm ent tenant

-------- -------- -------- --------

con 1.00

atm 0.32 1.00

(0.11)

3.00

ent 0.22 0.18 1.00

(0.11) (0.11)

2.11 1.63

tenant 0.29 0.24 0.41 1.00

(0.10) (0.10) (0.09)

2.86 2.27 4.55

Covariance Matrix of Latent Variables

c.satis int con atm ent tenant

-------- -------- -------- -------- -------- --------

c.satis 1.00

int 0.39 1.00

con 0.38 0.15 1.00

atm 0.09 0.03 0.32 1.00

ent 0.65 0.25 0.22 0.18 1.00

tenant 0.59 0.23 0.29 0.24 0.41 1.00

Goodness of Fit Statistics

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Degrees of Freedom = 219

Minimum Fit Function Chi-Square = 400.00 (P = 0.00)

Normal Theory Weighted Least Squares Chi-Square = 370.20 (P = 0.00)

Estimated Non-centrality Parameter (NCP) = 151.20

90 Percent Confidence Interval for NCP = (101.99 ; 208.30)

Minimum Fit Function Value = 3.45

Population Discrepancy Function Value (F0) = 1.30

90 Percent Confidence Interval for F0 = (0.88 ; 1.80)

Root Mean Square Error of Approximation (RMSEA) = 0.077

90 Percent Confidence Interval for RMSEA = (0.063 ; 0.091)

P-Value for Test of Close Fit (RMSEA < 0.05) = 0.0010

Expected Cross-Validation Index (ECVI) = 4.17

90 Percent Confidence Interval for ECVI = (3.75 ; 4.67)

ECVI for Saturated Model = 4.76

ECVI for Independence Model = 17.60

Chi-Square for Independence Model with 253 Degrees of Freedom = 1995.23

Independence AIC = 2041.23

Model AIC = 484.20

Saturated AIC = 552.00

Independence CAIC = 2127.76

Model CAIC = 698.65

Saturated CAIC = 1590.36

Normed Fit Index (NFI) = 0.80

Non-Normed Fit Index (NNFI) = 0.88

Parsimony Normed Fit Index (PNFI) = 0.69

Comparative Fit Index (CFI) = 0.90

Incremental Fit Index (IFI) = 0.90

Relative Fit Index (RFI) = 0.77

Critical N (CN) = 79.48

Root Mean Square Residual (RMR) = 0.026

Standardized RMR = 0.092

Goodness of Fit Index (GFI) = 0.78

Adjusted Goodness of Fit Index (AGFI) = 0.73

Parsimony Goodness of Fit Index (PGFI) = 0.62

The Modification Indices Suggest to Add the

Path to from Decrease in Chi-Square New Estimate

X6 con 8.3 0.20

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The Modification Indices Suggest to Add an Error Covariance

Between and Decrease in Chi-Square New Estimate

X1 Y6 10.8 0.11

X2 Y3 10.8 -0.03

X8 X6 8.0 0.09

X9 X6 8.5 -0.10

X10 Y6 8.3 0.11

X11 X6 9.0 -0.08

X14 Y4 9.5 0.02

X15 Y3 14.7 0.02

Standardized Solution

LAMBDA-Y

c.satis int

-------- --------

Y1 0.19 - -

Y2 0.22 - -

Y3 0.21 - -

Y4 - - 0.23

Y5 - - 0.33

Y6 - - 0.54

LAMBDA-X

con atm ent tenant

-------- -------- -------- --------

X1 0.38 - - - - - -

X2 0.19 - - - - - -

X3 0.39 - - - - - -

X4 0.52 - - - - - -

X5 0.48 - - - - - -

X6 - - 0.42 - - - -

X7 - - 0.38 - - - -

X8 - - 0.43 - - - -

X9 - - 0.43 - - - -

X10 - - 0.32 - - - -

X11 - - 0.39 - - - -

X12 - - - - 0.30 - -

X13 - - - - 0.27 - -

X14 - - - - 0.28 - -

X15 - - - - - - 0.17

X16 - - - - - - 0.40

X17 - - - - - - 0.41

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BETA

c.satis int

-------- --------

c.satis - - - -

int 0.39 - -

GAMMA

con atm ent tenant

-------- -------- -------- --------

c.satis 0.22 -0.15 0.47 0.37

int - - - - - - - -

Correlation Matrix of ETA and KSI

c.satis int con atm ent tenant

-------- -------- -------- -------- -------- --------

c.satis 1.00

int 0.39 1.00

con 0.38 0.15 1.00

atm 0.09 0.03 0.32 1.00

ent 0.65 0.25 0.22 0.18 1.00

tenant 0.59 0.23 0.29 0.24 0.41 1.00

PSI

Note: This matrix is diagonal.

c.satis int

-------- --------

0.41 0.85

Regression Matrix ETA on KSI (Standardized)

con atm ent tenant

-------- -------- -------- --------

c.satis 0.22 -0.15 0.47 0.37

int 0.08 -0.06 0.18 0.14

Completely Standardized Solution

LAMBDA-Y

c.satis int

-------- --------

Y1 0.75 - -

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Y2 0.85 - -

Y3 0.65 - -

Y4 - - 0.69

Y5 - - 0.71

Y6 - - 0.64

LAMBDA-X

con atm ent tenant

-------- -------- -------- --------

X1 0.62 - - - - - -

X2 0.51 - - - - - -

X3 0.66 - - - - - -

X4 0.74 - - - - - -

X5 0.69 - - - - - -

X6 - - 0.59 - - - -

X7 - - 0.66 - - - -

X8 - - 0.68 - - - -

X9 - - 0.63 - - - -

X10 - - 0.51 - - - -

X11 - - 0.71 - - - -

X12 - - - - 0.76 - -

X13 - - - - 0.87 - -

X14 - - - - 0.86 - -

X15 - - - - - - 0.69

X16 - - - - - - 0.91

X17 - - - - - - 0.86

BETA

c.satis int

-------- --------

c.satis - - - -

int 0.39 - -

GAMMA

con atm ent tenant

-------- -------- -------- --------

c.satis 0.22 -0.15 0.47 0.37

int - - - - - - - -

Correlation Matrix of ETA and KSI

c.satis int con atm ent tenant

-------- -------- -------- -------- -------- --------

c.satis 1.00

int 0.39 1.00

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con 0.38 0.15 1.00

atm 0.09 0.03 0.32 1.00

ent 0.65 0.25 0.22 0.18 1.00

tenant 0.59 0.23 0.29 0.24 0.41 1.00

PSI

Note: This matrix is diagonal.

c.satis int

-------- --------

0.41 0.85

THETA-EPS

Y1 Y2 Y3 Y4 Y5 Y6

-------- -------- -------- -------- -------- --------

0.44 0.28 0.58 0.53 0.49 0.59

THETA-DELTA

X1 X2 X3 X4 X5 X6

-------- -------- -------- -------- -------- --------

0.62 0.74 0.57 0.46 0.52 0.65

THETA-DELTA

X7 X8 X9 X10 X11 X12

-------- -------- -------- -------- -------- --------

0.56 0.54 0.61 0.74 0.50 0.43

THETA-DELTA

X13 X14 X15 X16 X17

-------- -------- -------- -------- --------

0.24 0.26 0.53 0.17 0.27

Regression Matrix ETA on KSI (Standardized)

con atm ent tenant

-------- -------- -------- --------

c.satis 0.22 -0.15 0.47 0.37

int 0.08 -0.06 0.18 0.14

Time used: 0.078 Seconds

Pengaruh convenience..., Vannia Agustin, FB UMN, 2014