LAPORAN KHUSUS DESAIN APLIKASI VISUAL BRAND DESTINASI...

LAPORAN KHUSUS

DESAIN APLIKASI VISUAL BRAND DESTINASI JAKARTA

OLEH:

PT INDO-AD

TAHUN ANGGARAN

2016

ENJOY JAKARTABRAND GUIDELINES

Enjoy Jakarta Brand Guidelines

DAFTAR ISITABLE OF CONTENTS

Konsep Brand Enjoy JakartaEnjoy Jakarta Brand Concept

Brand propositionLogo inspirationLogo rationaleColour philosophyBasic brand principles

Logo Enjoy JakartaEnjoy Jakarta Logo

Logo components Minimum clear spaceMinimum sizeCropping the logoLogo appearancesSecondary logoLogo incorrect usageLogo colour

Supergrafis Brand Enjoy JakartaEnjoy Jakarta Brand Supergraphic

Supergraphic storySupergraphic versionSupergraphic resize principlesSupergraphic usageSupergraphic incorrect usage

Panduan Co-Branding Wonderful Indonesia & Enjoy JakartaEnjoy Jakarta & Wonderful Indonesia Co-Branding Guidelines

Logotype alignment Logo lock-up with clear spaceLayout proportions (Vertical)Layout proportions (Horizontal)Special layout proportions (Guideline)Special layout proportions (Top logo lock-up with clear space) Special layout proportions (Banners)

Panduan Brand Enjoy JakartaEnjoy Jakarta Brand Guidelines

Primary typographyAlternate typographyPhotography style (Landscapes)Photography style (Objects)Photography style (People)Photography style (Experience)

Kolateral & Aplikasi Visual Brand Enjoy JakartaEnjoy Jakarta Brand Collaterals & Visual Applications

Collaterals (Business card)Collaterals (Letter head)Collaterals (Letterhead continuation sheet)Collaterals (Fax sheet)Collaterals (Envelope DL)Collaterals (Envelope C4)Collaterals (Folder)Applications (Microsite home page)Applications (Microsite content page)Applications (Print & e-Brochure A4 DL)Applications (Print advertising portrait)Applications (Print advertising landscape)Applications (Billboard advertising)Applications (Banner horizontal)Applications (Banner vertical)Applications (Tour guide book)Applications (Notepad)Applications (Calendar cover)Applications (Paper bag)Applications (Signage)

Konsep Brand Enjoy JakartaEnjoy Jakarta Brand Concept


Enjoy Jakarta Brand Concept

Come Alive.

There’s something special about this city.

The streets that never sleep, the contradictions in every corner;

The sudden tropical rain storms, and the gripping experiences on

an ojek.

It’s a city that defies limits and celebrates the joy of being alive.

A melting pot of cultures that lives by the beat of its own drum.

Chaotic and alive, it asks you to unlearn what you’ve learnt and

step outside your door.

This is the soul of Jakarta.

It cannot be captured in a shot.

It is revealed only to the traveler who steps off the beaten path to

experience it first-hand.

So live like a local, take in every moment, meet amazing people

and be a part of this colourful megalopolis.

Come alive in Jakarta.

Catatan: Brand Proposition dibuat dalam Bahasa Inggris agar sesuai

dengan target segmen yaitu wisatawan mancanegara

Note: The Brand Proposition was developed in English to suit foreign

tourists who are the target segment

Brand proposition

Alive.Come


Inspirasi diperoleh dari kehidupan urban Jakarta yang memiliki

energi tanpa henti. Jakarta sebagai tempat bersatunya beragam ras,

budaya, serta sebagai kota yang berkembang dengan cepat.

The inspiration is derived from the urban life of Jakarta that has

unceasing energy. Jakarta as a place of unity for diverse races,

cultures, as well as a city that evolves swiftly.

Logo InspirationCity of Blending Lights

Life Never Stops in Jakarta

Alive

Infinity

Picturesque

Moving



Logo rationaleLogomark terdiri dari bentuk api yang merepresentasikan

Monas sebagai ikon Jakarta, berada di atas lima buah garis yang

melambangkan 5 wilayahnya (Jakarta Pusat, Jakarta Utara, Jakarta

Selatan, Jakarta Barat, & Jakarta Timur) yang hidup, bergerak lincah

& cepat sebagai simbol kemajuan.

Logomark disertai dengan logotype “Enjoy Jakarta” yang ditampilkan

dalam huruf kecil sebagai representasi sifat terbuka dan rendah hati

dari masyarakat Indonesia.

Gaya logotype diselaraskan dengan logotype “Wonderful Indonesia”

sebagai brand induk dari “Enjoy Jakarta”

The logomark consists of a fire shape that represent Monas as the icon

of Jakarta, placed on top of five lines that symbolize its five regions

(Central Jakarta, North Jakarta, South Jakarta, West Jakarta, and East

Jakarta) which are alive, moving fast and agile, symbolizing progress.

The logomark accompanied by the logotype “Enjoy Jakarta” which

displayed in lowercase to represent the humble and open nature of

Indonesian society.

The logotype style of “Enjoy Jakarta” is aligned with the logotype of

“Wonderful Indonesia“’ as the parent brand.



Colour philosophyKeragaman warna yang digunakan merupakan representasi visual

dari beragam etnis & budaya yang ada di Jakarta.

Ragam warna yang dipergunakan menyelaraskan dengan skema

warna Wonderful Indonesia sebagai brand induk.

Kelima warna berbeda tersebut memiliki arti masing-masing:

Jingga : Inovasi, semangat pembaruan dan keterbukaan.

Magenta : Keseimbangan, akal sehat dan sifat praktis.

Ungu : Daya imajinasi, keimanan, kesatuan lahir dan batin.

Biru : Kesemestaan, kedamaian dan keteguhan.

Hijau : Kreativitas, ramah kepada alam dan keselarasan.

The diversity of colours used is a visual representation of the diverse

ethnicities and cultures in Jakarta.

The colour variety used is aligned with the colour scheme of

Wonderful Indonesia as the parent brand.

The five different colours has their own meanings:

Orange : Innovation, spirit of rejuvenation and openness.

Magenta : Balance, common sense and practicality.

Purple : Imagination, faith, unity of physical and mental.

Blue : Universality, peacefulness and determination.

Green : Creativity, nature friendliness and alignment.



Sebagai brand, logo Enjoy Jakarta selalu ditampilkan bersamaan

dengan logo Wonderful Indonesia dalam setiap komunikasi.

Logo Enjoy Jakarta dan logo Wonderful Indonesia ditampilkan

seimbang secara visual di setiap media.

As a brand, Enjoy Jakarta logo has to be displayed all together with

the Wonderful Indonesia logo in every communication.

The Enjoy Jakarta and Wonderful Indonesia logos has to be visually

displayed in balance in every media.

Basic brand principles


Logo Enjoy JakartaEnjoy Jakarta Logo


Logo componentsLogo Enjoy Jakarta terdiri dari

komponen logogram dan logotype.

Dalam pengaplikasiannya pada berbagai

media, kedua komponen logo ini tidak

boleh dipisah.

The Enjoy Jakarta logo consists of two

components, logogram and logotype.

In its application on any media, the two

components of the logo must not be

separated.

Logotype

Logogram

Enjoy Jakarta Logo


Minimum Clear SpaceRuang kosong minimal selalu harus

ditempatkan di sekitar logo.

Ingatlah untuk selalu mengikuti panduan

batas minimal ruang kosong untuk

memastikan logo selalu dapat terlihat dan

terbaca dengan jelas.

Minimum clear space should always be

allocated around the logo.

Remember to always follow the minimum

clear space guideline to keep the logo clear

and legible at all times.

x

O.5 x

O.5 x O.5 x

O.5 x

yO.5 yO.5 y

O.5 y

O.5 y

Enjoy Jakarta Logo


Minimum sizeStandard print Web and mobilePenggunaan logo diharuskan untuk selalu

memperhatikan batas ukuran minimal pada

penggunaan setiap bidang.

Tujuan penentuan batas ukuran minimal

adalah agar logo Enjoy Jakarta, dapat selalu

terlihat dan terbaca dengan jelas.

The use of the logo must always follow the

minimum size standard on every space.

The purpose of setting the minimum size

standard is to keep the logo visible and

legible at all times.

12.5 mm 35 px

Enjoy Jakarta Logo


Cropping the logo

Favicon

Profile icon

Maximum cropping

x

Dalam kondisi khusus, diperbolehkan

melakukan pemotongan logo untuk

meningkatkan legibilitas.

Kondisi khusus ini antara lain untuk

keperluan favicon & profil ikon.

Pemotongan logo, diharuskan untuk

memperhatikan batas maksimal

pemotongan yang bisa digunakan.

In special cirumstances, logo cropping

is allowed to ensure legibility.

Use as favicon and profile icon are

two example cases in this matter.

Logo cropping must always follow

the maximum cropping guideline.

0.1 x

0.2 x

0.4 x

Enjoy Jakarta Logo


Logo appearancesDefault Dynamic

Logo appearancesTampilan logo utama Enjoy Jakarta

berada di atas latar belakang putih.

Penerapan logo dapat juga menggunakan

latar belakang gradien warna yang diambil

dari skema warna tematik untuk penampilan

yang lebih dinamis.

The Enjoy Jakarta logo by default will be

placed on a white background.

The logo can also be used on the color

gradient from the thematic color scheme

for a more dynamic look.

Enjoy Jakarta Logo


Secondary logoPada kondisi dimana penerapan logo

primer tidak dapat dilakukan, maka

dapat digantikan dengan logo sekunder.

Logo satu warna dapat digunakan untuk

keperluan iklan hitam putih, dan fax.

In the event that the primary logo could

not be applied, it can be replaced with

the secondary logo.

The one colour logo can be used for black

and white advertising and facsimile.

Enjoy Jakarta Logo


Logo incorrect usage

It is not allowed to change, manipulate, or

decorate the logo. Use of the logo can only

be produced from the digital master artwork.

The logo is an absolute single entity and

should not be separated or re-composed.

The logo should always be used with the

minimum clear space specified.

Tidak diperkenankan mengubah,

memanipulasi, maupun menghiasi logo.

Penggunaan logo hanya diproduksi dari

digital master artwork.

Logo yang sudah merupakan satu kesatuan,

tidak boleh dipisahkan ataupun dikomposisi


Logo colourWarna sangat membantu membangun

perhatian dan asosiasi dengan brand. Warna

logo adalah bagian vital dari keseluruhan

logo dan harus selalu digunakan sesuai

dengan peraturan yang terdapat di dalam

buku ini tanpa pengecualian untuk menjaga

konsistensi dan kesinambungan

citra brand Enjoy Jakarta.

Colour strongly helps build awareness and

association with the brand.

The colour of logo is a vital part of the

overall logo and should always be used

in accordance with the rules contained in

this book without exception to maintain

consistency and continuity of the Enjoy

Jakarta brand.

C: 63 M: 0 Y: 100 K: 0

R: 108 G: 181 B: 45

#6CB42C

C: 0 M: 60 Y: 85 K: 0

R: 240 G: 126 B: 49

#EF7E31

C: 0 M: 0 Y: 0 K: 100

R: 28 G: 28 B: 27

#1C1C1B

C: 12 M: 90 Y: 16 K: 0

R: 214 G: 52 B: 124

#D5337C

C: 68 M: 75 Y: 0 K: 0

R: 110 G: 80 B: 156

#6E509C

C: 0 M: 0 Y: 0 K: 80

R: 87 G: 87 B: 86

#575756

C: 100 M: 25 Y: 0 K: 0

R: 0 G: 134 B: 205

#0085CD

Enjoy Jakarta Logo

Supergrafis Brand Enjoy JakartaEnjoy Jakarta Brand Supergraphic


Spreading wings > presenting Indonesia

Supergraphic storySupergraphic adalah suatu alat visual yang

unik untuk mendukung brand. Alat ini adalah

bagian kunci dari sistem identitas visual.

Supergraphic “spreading wings” diambil dari

elemen sayap logo Wonderful Indonesia.

Supergraphic ini digunakan untuk Enjoy

Jakarta sebagai brand dari Wonderful

Indonesia.

The supergraphic is a unique visual device

to support our brand. It is a key part of our

visual identity system.

The “spreading wings” supergraphic is

derived from the wings element of the

Wonderful Indonesia logo.

This supergraphic is used for Enjoy Jakarta

as a brand of Wonderful Indonesia.

Enjoy Jakarta Brand Supergraphic


Horizontal version

Corner version

Supergraphic version

The usage of the supergraphic must always

follow the examples which have been

determined.

Here are two versions of supergraphic usage

that is allowed.

Penggunaan supergraphic harus selalu

diperhatikan dan mengikuti contoh yang

telah ditetapkan.

Berikut merupakan dua versi supergraphic

yang boleh digunakan.



Supergraphic resize principlesPenggunaan supergraphic harus selalu

mengikuti panduan yang telah ditetapkan.

Perubahan ukuran supergraphic harus

dilakukan secara proporsional.

Berikut contoh pelaksanaan perubahan

ukuran supergraphic yang diperbolehkan

serta contoh yang tidak diperbolehkan.

Do

Corner version

Corner version

Horizontal version

Horizontal version

Don’ts

The application of the supergraphic must

always follow the defined guidelines.

Resizing of the supergraphic must be done

proportionally.

These are examples of supergraphic resizing

that is allowed and examples of resizing that

is not allowed.



Supergraphic usage



determined.

Here are examples of supergraphic usage

that can be used.



telah ditetapkan.

Berikut merupakan contoh penggunaan

jenis-jenis supergraphic yang boleh

digunakan.



Supergraphic incorrect usage



determined.

Here are examples of supergraphic usage

that can not be used.



telah ditetapkan.

Berikut merupakan contoh penggunaan

jenis-jenis supergraphic yang tidak boleh

digunakan.


Panduan Co-Branding Wonderful Indonesia & Enjoy JakartaEnjoy Jakarta & Wonderful Indonesia Co-Branding Guidelines


Logotype utama Enjoy Jakarta sebagai brand diposisikan sejajar

dengan logotype utama Wonderful Indonesia.

Logo Wonderful Indonesia ditempatkan di sebelah kanan Enjoy

Jakarta, sebagai representasi visual dari konsep “Enjoy Jakarta from

Wonderful Indonesia”.

The main logotype of Enjoy Jakarta as a brand has to be positioned

aligned to the main logotype of Wonderful Indonesia.

The Wonderful Indonesia logo must be placed on the right side

of Enjoy Jakarta, as a visual representation of the concept “Enjoy

Jakarta from Wonderful Indonesia”.

Logotype alignment

Enjoy Jakarta & Wonderful Indonesia Co-Branding Guidelines


Logo lock-up with clear space

Minimum clear space

0.5 y

Minimum clear space

y

Logo lock-up yang dijelaskan pada halaman ini akan digunakan

sebagai alat panduan menentukan ukuran logo pada berbagai jenis

penerapan. Lock-up ini menentukan ukuran ruang kosong yang harus

ditempatkan pada bagian kanan dan bawah logo.

Ingatlah untuk selalu mengikuti panduan batas minimal ruang

kosong untuk memastikan logo selalu dapat terlihat dan terbaca

dengan jelas.

The logo lock-up which is defined in this page will be used as a

guidance device for determining the size of the logo on various

applications. This lock-up defines the clear space to be allocated to

the right and bottom of the logo.

Remember to always follow the minimum clear space guideline to

keep the logo clear and legible at all times.



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Layout proportions (Vertical)

1/3 height

1/4 width

1. Langkah 1 / Step 1

Gunakan logo lock-up berikut sebagai panduan ukuran logo:

Use the below logo lock-up as guidance for logo size:


Ukuran logo lock-up ditentukan sebagai 1/4 lebar bidang.

The size of the logo lock-up is defined as 1/4 of the page width.


Ujung sayap bagian kanan dari supergraphic berada

pada 1/3 tinggi bidang.

The edge of the right wing of the supergraphic is

at 1/3 of the page height.

This page shows the application guideline on generic vertical format.

Regardless of the size of the layout, use the following steps to determine

the logo size and grid proportion.

Halaman ini menjelaskan panduan penerapan pada format vertikal

pada umumnya.

Terlepas dari ukuran layout, selalu gunakan langkah-langkah berikut

untuk menentukan ukuran logo dan proporsi grid.

Notes:

Pada situasi khusus dimana panduan di atas menyebabkan supergraphic bersentuhan dengan logo, maka ukuran logo

dapat disesuaikan secara proporsional. Namun ukuran dan penempatan supergraphic harus selalu mengikuti panduan


In special situations where the above guidelines results in the supergraphic overlapping the logo, then the logo size

can be proportionally adjusted. However, the supergraphic size and position must always follow the guidelines.

yO.5 yO.5 y

O.5 y

O.5 y



Layout proportions (Horizontal)

1/2 height

1/5 width

Halaman ini menjelaskan panduan penerapan pada format horizontal

pada umumnya.

Terlepas dari ukuran layout, selalu gunakan langkah-langkah berikut









Ujung sayap bagian kanan dari supergraphic berada

pada 1/2 tinggi bidang.

The edge of the right wing of the supergraphic is

at 1/2 of the page height.

This page shows the application guideline on generic horizontal format.



Notes:

Pada situasi khusus dimana panduan di atas menyebabkan supergraphic bersentuhan dengan logo, maka ukuran logo

dapat disesuaikan secara proporsional. Namun ukuran dan penempatan supergraphic harus selalu mengikuti panduan


In special situations where the above guidelines results in the supergraphic overlapping the logo, then the logo size

can be proportionally adjusted. However, the supergraphic size and position must always follow the guidelines.

yO.5 yO.5 y

O.5 y

O.5 y



Special layout proportions (Guideline) Top logo lock-up

1/5 width

Halaman ini menjelaskan panduan penerapan pada format layout

khusus. Terlepas dari ukuran layout, selalu gunakan langkah-langkah

berikut untuk menentukan ukuran logo dan proporsi grid.

This page shows the application guideline on special-layout format.










Ujung sayap bagian kanan dari supergraphic berada pada ujung

bawah bagian kanan bidang

The edge of the right wing of the supergraphic is at the bottom

right corner.

yO.5 yO.5 y

O.5 y

O.5 y



Minimum clear space

Minimum clear space

Untuk situasi khusus dimana penempatan logo di bagian bawah

bidang akan sangat mengurangi visibilitas, maka dapat digunakan

layout alternatif seperti berikut dengan logo di bagian atas bidang.

Logo lock-up yang dijelaskan pada halaman ini akan digunakan

sebagai alat panduan menentukan ukuran logo pada berbagai jenis

penerapan layout khusus. Lock-up ini menentukan ukuran ruang

kosong yang harus ditempatkan pada bagian kanan dan atas logo.

In situations where placement of the logo on the bottom part of the

media will significantly reduce visibility, the following alternative

layout may be used with the logo on the top part of the media.

The logo lock-up defined in this page will be used as a guidance

device for determining the size of the logo on various special layout

applications. This lock-up defines the clear space to be allocated

to the right and top of the logo. Remember to always follow the

minimum clear space guideline to keep the logo clear and legible

at all times.

0.5 x

x

Special layout proportions(Top logo lock-up with clear space)



Special layout proportions (Banners) Vertical X banners Horizontal narrow banner

Halaman ini menjelaskan panduan penerapan supergraphic

pada format ekstrim horizontal dan vertikal (banner pada

umumnya). Terlepas dari ukuran layout, selalu gunakan langkah-

langkah berikut untuk menentukan proporsi supergraphic.

1. Vertikal X banner

Ujung sayap bagian kiri dari supergraphic berada pada

1/4 tinggi bidang. Logo ditempatkan pada 1/8 tinggi bidang

dan lebarnya ditentukan sebagai 1/2 lebar bidang.

2. Horizontal banner

Ujung sayap bagian kanan dari supergraphic berada pada

1/3 tinggi bidang. Ukuran logo lock-up ditentukan sebagai

1/6 lebar bidang.

This page describes the supergraphic application guideline

on extreme horizontal and vertical (generic banner format).

Regardless of the size of the layout, use the following steps to

determine supergraphic proportion.

1. Vertical X banner

The edge of the right wing of the supergraphic is at 1/4 of

the page height. The logo is placed at 1/8 of the page height,

and the width is defined as 1/2 of the page width.

2. Horizontal narrow banner

The edge of the left wing of the supergraphic is at 1/3 of the

page width. The size of the logo lock-up is defined as 1/6 of

the page width.

Notes:

1. Pada layout horizontal narrow banner, gunakan supergraphic khusus yang telah ditentukan.

1. Please apply the specially defined supergraphic for horizontal narrow banner layout.

2. Penggunaan logo lock-up tidak berlaku pada layout vertikal x banner

2. The use of logo lock up is not applicable for vertical x banner layout.

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1/6 width

1/2 width

1/2 height

1/3 height


Panduan Brand Enjoy JakartaEnjoy Jakarta Brand Guidelines


Primary typography

SignikaJenis huruf memiliki kepribadian dan

menunjukkan fungsi tertentu.

Penggunaan yang konsisten dari jenis tulisan

tertentu membuat audiens dengan mudah

mengenali brand.

Font Signika merupakan jenis huruf dari

brand Wonderful Indonesia yang digunakan

untuk brand Enjoy Jakarta.

The typography is functional and shows the

personality.

Consistent use of the unique typography

can make the audience easily recognize the

brand.

Signika font is the typography for Wonderful

Indonesia brand, which adopted for Enjoy

Jakarta brand.

Signikabold

Signika semibold

Signika regular

Signika light

ABCDEFGHIJKLMNOPQRSSTUVWXYZabcdefghijklmnopqrsstuvwxyz0123456789+@$%^&*()_:;|\,.




Signika bold

Signika semibold

Signika regular

Signika light



OpenSansAlternate typography

Open Sansbold

Open Sanssemibold

Open Sansregular

Open Sanslight





Open Sans bold

Open Sans semibold

Open Sans regular

Open Sans light

Dalam kondisi di mana penggunaan huruf

primer tidak dapat digunakan, gunakanlah

huruf OpenSans.

OpenSans merupakan jenis huruf alternatif

yang telah ditentukan.

In situations where our primary font could

not be applied, please always use OpenSans.

OpenSans is the specified alternative font.



Photography style (Landscapes)

Gaya fotografi yang digunakan pada brand

Enjoy Jakarta memiliki arahan yang dibagi

dan disesuaikan berdasarkan beberapa tipe.

Foto pemandangan atau bentang alam

digunakan untuk menggambarkan kota

Jakarta yang megah.

The photography style used for Enjoy Jakarta

is dependent on the imagery type.

Landscape imagery is used to show the

magnificence of Jakarta’s city landscapes.

Notes:

Gambar-gambar yang digunakan hanyalah untuk contoh penempatan saja. Hak penggunaan akan dibeli oleh

Kementerian Pariwisata Republik Indonesia sebelum gambar digunakan pada media apapun.

Images are for placement only. Usage rights to be purchased by The Ministry of Tourism of The Republic

of Indonesia prior to use of images on any collateral.



Photography style (Objects)



dan disesuaikan berdasarkan

beberapa tipe.

Fotografi objek digunakan untuk

menggambarkan detil dari kekhasan kota

Jakarta.



Object imagery is used to show uniqueness

details of Jakarta city.

Notes:







Photography style (People)




beberapa tipe.

Foto jarak dekat warga Jakarta digunakan

untuk merepresentasikan kepribadian warga

yang ramah dan hangat.



Upclose people imagery is used to show the

warm personality of people in Jakarta.

Notes:







Photography style (Experience)




beberapa tipe.

Foto berbagai aktifitas menarik digunakan

untuk menggambarkan pengalaman unik

dan tak terlupakan selama berada di kota

Jakarta.



Photos of various interesting activities are

used to describe a unique and memorable

experience while in Jakarta city.

Notes:






Kolateral & Aplikasi Visual Brand Enjoy JakartaEnjoy Jakarta Brand Collaterals & Visual Applications


Business card

Enjoy Jakarta Brand Collaterals & Visual Applications

Format Size

55 mm x 90 mm

Logo (Front)

29.39 mm x 12.24 mm

Logo (Back)

25 mm x 10 mm

Card Holder’s Name

8 pt Signika regular

Title & Email Address

7 pt Signika light

Address & Website

7 pt Signika light


Website & Social Media


3.5 pt Signika regular

Notes:

Warna tematik lain yang telah ditentukan juga dapat digunakan untuk aplikasi ini.

Other determined thematic colours also can be used for this application.

0 5 60 90

0

40

50

55Back view

0 55.6 90

05

17.2

55Front view


Letterhead

Notes:




Format Size

210 mm x 297 mm

Logo

40.74 mm x 16.97 mm

Address & Website

7/9 pt Signika light

7/9 pt Signika regular

Address & Body text


Sender email address

8 pt Signika light

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Hormat Saya,

Nama PenulisJabatan

0 15 210195154.25

0

15

42

92

110

122

282

297


Letterhead (Continuation sheet)

Notes:




Format Size

210 mm x 297 mm

Logo

40.74 mm x16.97 mm

Body text


-

0

15

282

297

0 15 210195154.25


Fax sheet

Notes:




Format Size

210 mm x 297 mm

Logo

40.74 mm x 16.97 mm

(Black version)

Title


Descriptor

8 pt Signika light

Pesona Indonesia address



Fax

To: From:

Fax: Date:

Phone:

• Comments

Pages:

Re: Phones:

0

15

282

297

0 15 210195154.25


Envelope DL

Notes:



Back


Format Size

220 mm x 110 mm

(220 mm x 140 mm)

Logo

45.12 mm x 18.8 mm

Address & Website



0 220207.5162.4

0

2530

128.8140

110

Front


Envelope C4

Notes:



Front

Back

0 229214154

25

0

30

354

334

308


Format Size

229 mm x 324 mm

(229 mm x 354 mm)

Logo

59.97 mm x 24.99 mm

Address & Website




0 230 460

0

310Spread

Notes:



Back


FolderFormat Size

230 mm x 310 mm

(460 mm x 310 mm)

Logo

59.65 mm x 24.85 mm

Front

0 155.8 215 230

25

0

310

288.6

263.7

Front


Microsite (home page)

Contoh penerapan logo Enjoy Jakarta

dan supergraphic pada microsite dengan

beberapa gambar dan teks.

Examples of Enjoy Jakarta logo and its

supergraphic application on microsite with

multiple images and copy.

Notes:

Gambar-gambar yang digunakan hanyalah untuk contoh penempatan saja.

Hak penggunaan akan dibeli oleh Kementerian Pariwisata Republik Indonesia

sebelum gambar digunakan pada media apapun.

Images are for placement only. Usage rights to be purchased by The Ministry

of Tourism of The Republic of Indonesia prior to use of images on any collateral.





Microsite (content page)

Contoh penerapan logo Enjoy Jakarta

dan supergraphic pada microsite dengan

beberapa gambar dan teks.


supergraphic application on microsite with

multiple images and copy.

Notes:










Menonjol dan jelas terlihat adalah dua

prinsip yang harus diperhatikan saat

menempatkan brand pada brosur.

Prominent and clearly visible are two

principles that have to be considered

when applying the brand on brochures.

Notes:








Print & e-Brochure A4 DL

Jakarta City Government Tourism and Culture Office

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Spread (outer side)

Spread (inner side)



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Print ad (Portrait)

Contoh penerapan logo Enjoy Jakarta dan

supergraphic pada iklan cetak dengan teks

dan gambar serta teks dan pola.

An example of Enjoy Jakarta logo and its

supergraphic application on print ad with

copy and image, as well as copy and pattern.

Copy with image

Notes:










Print ad (Landscape)


supergraphic pada iklan cetak dengan teks

dan gambar serta teks dan pola.


supergraphic application on print ad with

copy and image, as well as copy and pattern.

Notes:








Lorem ipsum dolor sit ametLorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt.Duis aute irure dolor reprehenderit nulla pariatur. Consectetur adipiscing elit, sed do eiusmod tempor incididunt. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt. Duis aute irure dolor reprehenderit nulla pariatur. Consectetur adipiscingelit, sed do eiusmod tempor incididunt.



BillboardContoh penerapan logo Enjoy Jakarta dan

supergraphic pada iklan media luar ruang

dengan gambar dan teks.


supergraphic application on out of home

media with image and copy.

Notes:








Lorem IpsumLorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt.

Lorem ipsum dolor sit ametLorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt.Duis aute irure dolor reprehenderit nulla pariatur. Consectetur adipiscing elit, sed do eiusmod tempor incididunt. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt. Duis aute irure dolor



Banner (Horizontal)


supergraphic pada banner dengan gambar

dan teks.


supergraphic application on banner with

image and copy.

Notes:








Lorem ipsum dolor sit ametLorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmodtempor incididunt. Duis aute irure dolor reprehenderit nulla pariatur.Consectetur adipiscing elit.



Banner (Vertical)


supergraphic pada banner dengan gambar

dan teks.


supergraphic application on banner with

image and copy.

Notes:










Tour guide bookContoh penerapan logo Enjoy Jakarta dan

supergraphic pada buku panduan wisata

dengan beberapa gambar dan teks.


supergraphic application on tour guide book

with multiple images and copy.

Notes:








Jakarta City Government Tourism and Culture Office

Lorem ipsum dolor sit ametLorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmodtempor incididunt. Duis aute irure dolor reprehenderit nulla pariatur.Consectetur adipiscing elit, sed do eiusmod tempor incididunt.Duis aute irure dolor reprehenderit nulla pariatur.

Lorem ipsum dolor sit ametLorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt. Duis aute irure dolor reprehenderit nulla pariatur. Consectetur adipiscing elit, sed do eiusmod tempor incididunt. Duis aute irure dolor reprehenderit nulla pariatur.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt. Duis aute irure dolor reprehenderitnulla pariatur. Consectetur adipiscing elit, sed do eiusmod tempor incididunt. Duis aute irure dolor reprehenderit nulla pariatur.

Front Cover Back CoverInside (spread)



Contoh aplikasi logo dan supergraphic

Enjoy Jakarta pada notepad.


supergraphic application printed

on notepad.

Notes:



Notepad

Front Cover

Inside (left)

Back Cover

Inside (right)




Enjoy Jakarta pada kalender.

Notes:








Calendar Cover


supergraphic application printed on

calendar.



Lorem ipsum dolor sit ametQuisque consequat tellus nonante porta, at inter dum orci.Vestibulum dignissim quis nisl tincidunt comm odo nulla facilisi.

Lorem ipsum dolor sit ametQuisque consequat tellus nonante porta, at inter dum orci.Vestibulum dignissim quis nisl tincidunt comm odo nulla facilisi.

Paper bag

Front Back


Enjoy Jakarta pada tas kertas.


supergraphic application printed on

paper bag.

Notes:





SignageContoh penerapan brand Enjoy Jakarta

melalui supergraphic pada signage.

An example of Enjoy Jakarta brand

application through supergraphic on signage.

Notes:









Produced and Designed by

Brand Union Jakarta

Sentral Senayan III 11th Floor Jalan

Asia Afrika No.8, Senayan

Jakarta, 10270

T +62 21 2924 3000

E [email protected]

www.brandunion.com

LAPORAN KHUSUS DESAIN APLIKASI VISUAL BRAND DESTINASI...

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