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LAPORAN KERJA PRAKTIK

VIDEOGRAFI DAN EDITING VIDEO PADA PERUSAHAAN AMPlified

DIGITAL MEDIA PRODUCTION

Disusun oleh :

SRI PUJI HASTUTI

42313010150

PROGRAM STUDI DESAIN KOMUNIKASI VISUAL

FAKULTAS DESAIN DAN SENI KREATIF

UNIVERSITAS MERCU BUANA

2016

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KATA PENGANTAR

Alhamdulillaahi Rabbil ‘aalamiin, segala puji dan syukur penulis panjatkan kehadirat

Allah SWT, karena berkat rahmat dan hidayahnya laporan kerja praktik yang berjudul

“Videografi dan Editing Video Pada Perusahaan AMPlified Digital Media Production” dapat

terselesaikan dengan baik dan tepat waktu.

Penyusunan Laporan Kerja Praktik ini dibuat berdasarkan hasil Kerja Praktik yang

praktikan lakukan dalam selama dua bulan. Terselesaikan ya Laporan Kerja Praktik ini tidak

lepas dari doa, saran, bimbingan serta dukungan dari berbagai pihak yang terlibat.

Untuk itu praktikan mengucapkan terima kasih kepada :

1. Orang tua dan keluarga, karena telah memberikan dukungan penuh kepada praktikan

untuk dapat menyelesaikan Kerja Praktik serta Laporan Kerja Praktik.

2. Bapak Lukman Arief, S.Ds, M.Sn selaku Kaprodi Desain Komunikasi Visual,

Universitas Mercu Buana.

3. Bapak Heriyanto Atmodjo, S.Sn, M.Sn selaku Koordinator Kerja Praktik, Universitas

Mercu Buana.

4. Ibu Novena Ulita, S.Pd, M.Sn selaku Dosen Pembimbing Kerja Praktik, Universitas

Mercu Buana.

5. AMPlified Digital Media Production selaku perusahaan yang memberikan

kesempatan kepada praktikan untuk melaksanakan Kerja Praktik.

6. Bapak Heriyanto Atmodjo, S.Sn, M.Sn selaku Koordinator Pembimbing Kerja

Praktik.

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7. Semua pihak yang telah membantu penyusunan Laporan Kerja Praktik ini hingga

dapat terselesaikan tepat pada waktunya.

Tak ada gading yang tak retak, praktikan menyadari atas keterbatasan kemampuan,

namun demikian penulis berharap agar hasil laporan kerja praktik ini dapat menambah

wawasan dan ilmu pengetahuan bagi kita semua.

Jakarta, 9 Juli 2015

Praktikan

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DAFTAR ISI

LEMBAR PERNYATAAN .................................................................................. i

LEMBAR PENGESAHAN ................................................................................. ii

LEMBAR DITERIMA KERJA PRAKTEK .................................................... iii

LEMBAR PERMOHONAN BIMBINGAN ..................................................... iv

LEMBAR PELAKSANAAN MINGGUAN .......................................................v

LEMBAR SELESAI KERJA PRAKTEK ..................................................... xvii

LEMBAR ASISTENSI ................................................................................... xviii

KATA PENGANTAR ....................................................................................... xix

DAFTAR ISI ...................................................................................................... xxi

DAFTAR GAMBAR ....................................................................................... xxiii

DAFTAR BAGAN ............................................................................................xxv

BAB I PENDAHULUAN ......................................................................................1

A. Latar Belakang Kerja Praktek ..........................................................1

B. Tujuan, Sasaran, dan Manfaan Kerja Praktek ...............................1

1. Tujuan Kerja Praktek ...................................................................1

2. Sasaran Kerja Praktek ..................................................................2

3. Manfaat Kerja Praktek ..............................................................2

C. Ruang Lingkup Kerja Praktek ..........................................................3

1. Lokasi Kerja Praktek .................................................................3

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2. Jangka Waktu Kerja Praktek .....................................................3

3. Posisi Praktikan .........................................................................3

4. Jenis Pekerjaan yang Dihadapi .................................................3

BAB II TINJAUAN UMUM PERUSAHAAN ...................................................4

A. Data Perusahaan .................................................................................4

1. Identitas Perusahaan .....................................................................4

2. Sejarah Singkat Perusahaan .........................................................5

3. Visi, Misi dan Komitmen Perusahaan .........................................5

4. Kebijakan Manajemen Perusahaan ..............................................5

B. Cangkupan Bidang Usaha ..................................................................6

C. Struktur Perusahaan ..........................................................................7

BAB III PROSEDUR PELAKSANAAN ............................................................8

A. Roses Pelaksanavan Umum ...............................................................8

B. Proses Kerja Kreatif Perusahaan ......................................................8

C. Konsep Hasil Kerja Praktikan ............................................................

1. Daily Post .....................................................................................9

2. Poster ............................................................................................9

3. Photo Editing ...............................................................................9

BAB IV PENGALAMAN KERJA PRAKTIK .................................................13

A. Peranan Praktikan ............................................................................13

B. Metode Kerja Praktek ......................................................................13

1. Video ..........................................................................................10

2. Tipografi ....................................................................................10

3. Layout ........................................................................................10

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4. Lighting.......................................................................................10

5. Rough Cut Video .......................................................................10

6. Trimming Video .........................................................................10

7. Lower Third ................................................................................10

C. Perancangan ......................................................................................11

BAB V KESIMPULAN DAN SARAN ..............................................................26

A. Kesimpulan ........................................................................................26

B. Saran ..................................................................................................27

DAFTAR PUSTAKA ..........................................................................................28

LAMPIRAN .........................................................................................................29

DAFTAR GAMBAR

Gambar 1.AMPlified Media Production ............................................................................... 4

Gambar 2. Foto Proses editing new projec4...........................................................................15

Gambar 3 Gambar 3 Foto Proses editing new sequence. ...................................................... 15

Gambar 4. . Foto Proses import media.................................................................................. 17

Gambar 5 Foto Proses editing position. ................................................................................ 17

Gambar 6. Foto Proses editing rough cut video .................................................................... 18

Gambar 7. Foto Proses editing rough cut video ............................................................... 18

Gambar 8. Foto Proses editing lower third ........................................................................... 19

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Gambar 9. Foto Proses editingcolour grading ....................................................................... 20

Gambar 10 Foto Proses editing transition timeline ............................................................... 20

Gambar 11 Foto Proses editing transition timeline. .............................................................. 21

Gambar 12. Foto Proses editing export media and rendering ............................................... 22

Gambar 13 Ibunda daily post instagram. .............................................................................. 23

Gambar 14. Ibunda daily post youtube ................................................................................. 23

Gambar 15. HaiDokter daily post instagram ......................................................................... 24

Gambar 16. HaiDokter daily post youtube ........................................................................... 24

Gambar 17. SAKKU daily post Youtube .............................................................................. 25

Gambar 18. Ruang Kerja ...................................................................................................... 32

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DAFTAR BAGAN

Bagan 1. Struktur Organisasi AMPlified Media Production ..................................... 7

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