LAMPIRAN Lampiran 1: Kuesioner Konsumen Google Form ......1. Jenis Kelamin: 1) Pria 2) Wanita 2....

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LAMPIRAN

Lampiran 1: Kuesioner Konsumen Google Form (halaman 1)

petra.ac.id

http://dewey.petra.ac.id/dgt_directory.php?display=classification

http://digilib.petra.ac.id/help.html

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Lampiran 1: Kuesioner Konsumen Google Form (sambungan)

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(halaman selanjutnya)

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Lampiran 2: Kuesioner Konsumen (halaman 1)

Responden Yth, Kami, Elvira dan Olivia adalah mahasiswa Universitas

Kristen Petra jurusan Manajemen Perhotelan yang pada semester ini sedang

melakukan penelitian untuk Tugas Akhir S-1. Kami memohon kesediaan Bapak/

Ibu/ Sdr/ i untuk mengisi kuesioner ini dengan jujur dan lengkap. Semua informasi

yang Anda berikan akan kami jaga kerahasiaannya dan hanya akan kami gunakan

untuk kepentingan akademis. Atas kesediaan Bapak/Ibu/Sdr/i mengisi kuesioner

ini, kami ucapkan terima kasih.

I. PROFIL RESPONDEN:

Instruksi: Lingkarilah salah satu jawaban dari pertanyaan-pertanyaan dibawah ini:

1. Jenis Kelamin:

1) Pria 2) Wanita

2. Usia:

1) Dibawah 17 tahun 4) 40-59 tahun

2) 17-24 tahun 5) 59 tahun ke atas

3) 25-39 tahun

(Jika Anda berusia dibawah 17 tahun, berhenti di sini)

3. Pekerjaan anda saat ini:

1) Wiraswasta / Wirausaha 5) Pelajar/Mahasiswa

2) Pegawai swasta 6) Profesional (pengajar,dokter, dll)

3) Pegawai negeri 7) Lainnya, sebutkan: ……………..

4) Ibu rumah tangga

4. Pendapatan/ uang saku Anda tiap bulan :

1) Dibawah Rp. 1.000.000 4) Rp. 5.000.000 – Rp. 9.999.999

2) Rp. 1.000.000 – Rp. 2.999.999 5) Rp 10.000.000 ke atas

3) Rp. 3.000.000 – Rp.4.999.999

5. Seberapa seringkah Anda ke restoran dalam seminggu?

1) Belum tentu seminggu sekali 3) 3 – 4 kali 5) Diatas 6 kali

2) 1 – 2 kali 4) 5-6 kali

6. Berapakah rata-rata pengeluaran Anda dalam sekali makan/minum di restoran?

1) Di bawah Rp. 100.000 4) Rp. 500.000 – Rp, 699.999

2) Rp. 100.000 – Rp. 299.999 5) Rp. 700.000 ke atas

3) Rp. 300.000 – Rp. 499.999

7. Dengan siapakah paling sering anda pergi ke restoran?

78

1) Sendiri 3) Rekan bisnis 5) Lainnya, sebutkan …….

2) Keluarga/kerabat 4) Teman


II. PERTANYAAN

Jawablah pertanyaan-pertanyaan di bawah ini dengan lengkap dan urut!

1. Sebutkan 1 merek restoran Asia di Surabaya yang pertama kali muncul di

benak anda!

………………………………………

(Ke halaman selajutnnya – halaman 3)

2. Sebutkan 1 merek restoran Asia yang menawarkan menu sehat di Surabaya

yang pertama kali muncul di benak anda!

…………………………………………


3. Sebutkan 3 merek restoran Asia yang menawarkan menu sehat di Surabaya!

1) ……………………………………

2) ……………………………………

3) …………………………………….


4. Lengkapilah huruf huruf dari logo merek salah satu restoran Asia yang

menawarkan menu sehat di Surabaya dibawah ini!

__ __ D __ __ E C __ __ N __

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5. Apakah anda pernah tahu / mendengar restoran Asia dengan merek Madame

Chang?

1) Iya 2) Tidak

( Jika Anda menjawab tidak, berhenti disini )

6. Sebutkan 3 kesan Anda yang paling kuat tentang Madame Chang !

1) ……………………………………………………..

2) ……………………………………………………..

3) ……………………………………………………...

7. Sebutkan 3 hal yang paling anda sukai dari Madame Chang !

1) ……………………………………………………...

2) ……………………………………………………...

3) ………………………………………………………

8. Sebutkan 3 keunikan dari Madame Chang dibandingkan restoran sehat lainnya!

1) ………………………………………………………

2) ………………………………………………………

3) ………………………………………………………


9. Berilah tanda centang (v) terhadap pernyataan di bawah ini yang paling sesuai

dengan penilaian Anda. Skala penilaian sebagai berikut:

1= Sangat tidak setuju sekali (STSS) 5= Setuju (S)

2= Sangat tidak setuju (STS) 6= Sangat setuju (SS)

3= Tidak setuju (TS) 7= Sangat setuju sekali (SSS)

4= Antara setuju dan tidak setuju (ASTS)

10. Apakah Anda pernah melakukan pembelian di Madame Chang dalam 6 bulan

terakhir ini? ( Januari 2019 – Juni 2019 )

1) Iya 2) Tidak

( Jika Anda menjawab tidak, maka pengisian kuesioner cukup sampai di sini )

No. Anda memiliki kesan bahwa Madame

Chang adalah restoran Asia yang …

STSS STS TS ASTS S SS SSS

1. Menyajikan makanan sehat

2. Memiliki rasa makanan yang enak

3. Memiliki bau restoran yang segar

4. Menawarkan makanan dan minuman

yang sederhana

5. Makanan dan minumannya terbuat

dari bahan natural dan segar

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11. Berilah tanda centang (v) terhadap pernyataan di bawah ini yang paling sesuai

dengan penilaian Anda. Skala penilaian sebagai berikut:





No. STSS STS TS ASTS S SS SSS

1. Rasa makanan dan minuman yang enak

2 Porsi makanan dan minuman yang

sesuai dengan keinginan saya

3 Penyajian makanan dan minuman

menarik

4 Kualitas makanan/minuman konsisten

dari waktu ke waktu

5 Pelayanan sesuai dengan waktu yang

dijanjikan

6 Makanan dan minuman yang disajikan

karyawan sesuai dengan yang Anda

pesan

7 Karyawan memberikan bill dengan

akurat

8 Karyawan menyediakan pelayanan

dengan cepat walaupun dalam kondisi

ramai

9 Karyawan mampu memberi informasi

tentang menu dengan akurat

10 Karyawan mampu memberi pelayanan

yang sesuai dengan kebutuhan saya

11 Design interior menarik

12 Tampilan bangunan luar dan area parkir

menarik

13 Tampilan buku menu menarik

14 Tampilan buku menu sesuai dengan

konsep healthy & natural (sehat &

natural)

15 Area makan bersih

16 Fasilitas yang tersedia memadai (area

parkir,toilet, musik)

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12. Berilah tanda (v) terhadap berbagai pernyataan mengenai Madame Chang

dalam tabel menggunakan skala penilaian berikut:





No. Menurut Anda, … STSS STS TS ASTS S SS SSS

1. Anda akan bersedia datang kembali

ke Madame Chang

2. Anda merasa puas setiap kali

berkunjung ke Madame Chang

3. Anda akan memilih Madame Chang

sebagai pilihan pertama dibandingkan

restoran Asia lainnya

4. Anda akan bersedia mengajak orang

lain ke Madame Chang

5. Anda akan merekomendasikan

Madame Chang ke orang lain

6. Anda tidak akan berpindah ke

restoran Asia lainnya walaupun ada

promosi menarik

13. Sebutkan makanan/minuman paling favorit Anda di Madame Chang!

……………………………………………………...

14. Saran dan kritik Anda untuk Madame Chang:

………………………………………………………………………………………

………………………………………………………………………………………

………………………………………………………………………………………

………………

Terima kasih Bapak/Ibu dalam meluangkan waktunya untuk mengisi kuesioner ini.

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Lampiran 3: Uji validitas asosiasi merek

Correlations

A1 A2 A3 A4 A5 TOTA

A1

Pearson Correlation 1 .579** .406* .467** .616** .727**

Sig. (2-tailed) .001 .026 .009 .000 .000

N 30 30 30 30 30 30

A2

Pearson Correlation .579** 1 .563** .643** .740** .852**

Sig. (2-tailed) .001 .001 .000 .000 .000

N 30 30 30 30 30 30

A3

Pearson Correlation .406* .563** 1 .758** .652** .813**

Sig. (2-tailed) .026 .001 .000 .000 .000

N 30 30 30 30 30 30

A4

Pearson Correlation .467** .643** .758** 1 .779** .874**

Sig. (2-tailed) .009 .000 .000 .000 .000

N 30 30 30 30 30 30

A5

Pearson Correlation .616** .740** .652** .779** 1 .905**

Sig. (2-tailed) .000 .000 .000 .000 .000

N 30 30 30 30 30 30

TOTA

Pearson Correlation .727** .852** .813** .874** .905** 1

Sig. (2-tailed) .000 .000 .000 .000 .000

N 30 30 30 30 30 30

**. Correlation is significant at the 0.01 level (2-tailed).

*. Correlation is significant at the 0.05 level (2-tailed).

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Lampiran 4: Uji validitas persepsi kualitas

Correlations

P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 P11 P12 P13 P14 P15 P16 TOTP

P1 Pearson Correlation 1 .428* .383* .592** .698** ,267 .403* ,342 .512** .466** ,351 .415* ,285 ,260 ,318 ,224 .713**

Sig. (2-

tailed) ,018 ,037 ,001 ,000 ,154 ,027 ,065 ,004 ,009 ,057 ,023 ,128 ,165 ,087 ,234 ,000

N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 P2 Pearson

Correlation .428* 1 -,006 ,131 ,106 ,217 ,154 -,182 ,245 ,162 ,214 ,318 ,329 ,257 ,200 ,069 .395*

Sig. (2-

tailed) ,018 ,973 ,492 ,576 ,249 ,417 ,336 ,191 ,393 ,257 ,087 ,076 ,171 ,289 ,718 ,031

N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

P3 Pearson

Correlation .383* -,006 1 .524** .484** .424* .536** .395* .561** .561** .548** .421* ,185 ,190 ,277 ,318 .647**

Sig. (2-

tailed) ,037 ,973 ,003 ,007 ,019 ,002 ,031 ,001 ,001 ,002 ,021 ,327 ,314 ,139 ,087 ,000

N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

P4 Pearson Correlation .592** ,131 .524** 1 .603** .382* .573** ,295 .502** .563** .572** .484** ,299 ,109 ,356 ,263 .719**

Sig. (2-tailed)

,001 ,492 ,003 ,000 ,037 ,001 ,113 ,005 ,001 ,001 ,007 ,109 ,568 ,053 ,160 ,000

N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

P5 Pearson

Correlation .698** ,106 .484** .603** 1 ,331 .469** .539** .477** .417* ,246 ,272 ,116 ,184 ,244 ,156 .635**

Sig. (2-

tailed) ,000 ,576 ,007 ,000 ,074 ,009 ,002 ,008 ,022 ,190 ,146 ,541 ,329 ,194 ,412 ,000

N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

P6 Pearson Correlation ,267 ,217 .424* .382* ,331 1 .845** ,055 .441* ,200 ,285 .464** ,290 .611** ,277 .388* .597**

Sig. (2-tailed)

,154 ,249 ,019 ,037 ,074 ,000 ,774 ,015 ,289 ,127 ,010 ,120 ,000 ,139 ,034 ,001

N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

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P7 Pearson Correlation .403* ,154 .536** .573** .469** .845** 1 ,098 .602** .392* .490** .561** .392* .658** .464** .592** .766**

Sig. (2-tailed)

,027 ,417 ,002 ,001 ,009 ,000 ,605 ,000 ,032 ,006 ,001 ,032 ,000 ,010 ,001 ,000

N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

P8 Pearson

Correlation ,342 -,182 .395* ,295 .539** ,055 ,098 1 ,340 .491** .361* ,117 ,340 ,064 ,205 -,071 .445*

Sig. (2-

tailed) ,065 ,336 ,031 ,113 ,002 ,774 ,605 ,066 ,006 ,050 ,537 ,066 ,737 ,278 ,709 ,014

N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

P9 Pearson Correlation .512** ,245 .561** .502** .477** .441* .602** ,340 1 .741** .415* .547** ,353 ,358 .595** .501** .790**

Sig. (2-tailed)

,004 ,191 ,001 ,005 ,008 ,015 ,000 ,066 ,000 ,023 ,002 ,055 ,052 ,001 ,005 ,000

N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

P10 Pearson

Correlation .466** ,162 .561** .563** .417* ,200 .392* .491** .741** 1 .596** .436* .379* ,086 .553** ,304 .728**

Sig. (2-

tailed) ,009 ,393 ,001 ,001 ,022 ,289 ,032 ,006 ,000 ,001 ,016 ,039 ,651 ,002 ,103 ,000

N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

P11 Pearson

Correlation ,351 ,214 .548** .572** ,246 ,285 .490** .361* .415* .596** 1 .694** .642** .377* ,292 ,266 .721**

Sig. (2-

tailed) ,057 ,257 ,002 ,001 ,190 ,127 ,006 ,050 ,023 ,001 ,000 ,000 ,040 ,117 ,155 ,000

N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

P12 Pearson Correlation .415* ,318 .421* .484** ,272 .464** .561** ,117 .547** .436* .694** 1 .547** .502** ,227 ,319 .710**

Sig. (2-tailed)

,023 ,087 ,021 ,007 ,146 ,010 ,001 ,537 ,002 ,016 ,000 ,002 ,005 ,227 ,086 ,000

N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 P13 Pearson

Correlation ,285 ,329 ,185 ,299 ,116 ,290 .392* ,340 ,353 .379* .642** .547** 1 .681** .452* ,350 .644**

Sig. (2-tailed)

,128 ,076 ,327 ,109 ,541 ,120 ,032 ,066 ,055 ,039 ,000 ,002 ,000 ,012 ,058 ,000

N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

85

P14 Pearson Correlation ,260 ,257 ,190 ,109 ,184 .611** .658** ,064 ,358 ,086 .377* .502** .681** 1 .405* .562** .580**

Sig. (2-tailed)

,165 ,171 ,314 ,568 ,329 ,000 ,000 ,737 ,052 ,651 ,040 ,005 ,000 ,026 ,001 ,001

N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

P15 Pearson

Correlation ,318 ,200 ,277 ,356 ,244 ,277 .464** ,205 .595** .553** ,292 ,227 .452* .405* 1 .840** .629**

Sig. (2-

tailed) ,087 ,289 ,139 ,053 ,194 ,139 ,010 ,278 ,001 ,002 ,117 ,227 ,012 ,026 ,000 ,000

N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

P16 Pearson

Correlation ,224 ,069 ,318 ,263 ,156 .388* .592** -,071 .501** ,304 ,266 ,319 ,350 .562** .840** 1 .544**

Sig. (2-

tailed) ,234 ,718 ,087 ,160 ,412 ,034 ,001 ,709 ,005 ,103 ,155 ,086 ,058 ,001 ,000 ,002

N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

TOTP Pearson Correlation .713** .395* .647** .719** .635** .597** .766** .445* .790** .728** .721** .710** .644** .580** .629** .544** 1

Sig. (2-

tailed) ,000 ,031 ,000 ,000 ,000 ,001 ,000 ,014 ,000 ,000 ,000 ,000 ,000 ,001 ,000 ,002

N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

*. Correlation is significant at the 0.05 level (2-tailed).


86

Lampiran 5: Uji validitas loyalitas merek

Correlations

L1 L2 L3 L4 L5 L6 TOTL

L1 Pearson

Correlation 1 .653** ,291 .678** .530** ,038 .719**

Sig. (2-

tailed) ,000 ,119 ,000 ,003 ,843 ,000

N 30 30 30 30 30 30 30

L2 Pearson

Correlation .653** 1 -,010 .741** .671** -,173 .628**

Sig. (2-

tailed) ,000 ,958 ,000 ,000 ,361 ,000

N 30 30 30 30 30 30 30

L3 Pearson

Correlation ,291 -,010 1 ,181 ,207 .829** .681**

Sig. (2-

tailed) ,119 ,958 ,340 ,274 ,000 ,000

N 30 30 30 30 30 30 30

L4 Pearson

Correlation .678** .741** ,181 1 .875** -,010 .801**

Sig. (2-

tailed) ,000 ,000 ,340 ,000 ,957 ,000

N 30 30 30 30 30 30 30

L5 Pearson

Correlation .530** .671** ,207 .875** 1 -,035 .756**

Sig. (2-

tailed) ,003 ,000 ,274 ,000 ,854 ,000

N 30 30 30 30 30 30 30

L6 Pearson

Correlation ,038 -,173 .829** -,010 -,035 1 .499**

Sig. (2-

tailed) ,843 ,361 ,000 ,957 ,854 ,005

N 30 30 30 30 30 30 30

TOTL Pearson

Correlation .719** .628** .681** .801** .756** .499** 1

Sig. (2-

tailed) ,000 ,000 ,000 ,000 ,000 ,005

N 30 30 30 30 30 30 30


87

Lampiran 6: Uji reliabilitas asosiasi merek

Reliability Statistics

Cronbach's Alpha N of Items

.890 5

Lampiran 7: Uji reliabilitas persepsi kualitas



.896 16

Lampiran 8: Uji reliabilitas loyalitas merek



.746 6

88

Lampiran 7: Statistik deskriptif

Descriptive Statistics

N Minimum Maximum Mean Std. Deviation

Statistic Statistic Statistic Statistic Std. Error Statistic

A1 348 1.00 7.00 5.5920 .06305 1.17620

A2 348 1.00 7.00 5.4626 .06242 1.16445

A3 348 2.00 7.00 5.3017 .05515 1.02886

A4 348 1.00 7.00 5.3736 .05880 1.09681

A5 348 1.00 7.00 5.6379 .05553 1.03592

Valid N (listwise) 348





P1 348 2.00 7.00 5.5833 .05731 1.06906

P2 348 1.00 7.00 5.2011 .06460 1.20508

P3 348 2.00 7.00 5.6523 .05203 .97065

P4 348 1.00 7.00 5.7730 .05236 .97677

P5 348 2.00 7.00 5.6408 .04782 .89201

P6 348 3.00 7.00 6.2040 .04426 .82559

P7 348 4.00 7.00 6.2414 .04227 .78847

P8 348 3.00 7.00 5.2730 .05075 .94681

P9 348 3.00 7.00 5.8190 .04166 .77719

P10 348 3.00 7.00 5.6954 .04898 .91373

P11 348 1.00 7.00 5.7011 .05437 1.01419

P12 348 1.00 7.00 5.8592 .05035 .93922

P13 348 2.00 7.00 5.7385 .04774 .89056

P14 348 3.00 7.00 5.9052 .04883 .91082

P15 348 3.00 7.00 6.0402 .04563 .85124

P16 348 3.00 7.00 6.1063 .04523 .84380


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L1 348 3.00 7.00 5.6868 .05297 .98820

L2 348 3.00 7.00 5.4282 .05347 .99741

L3 348 1.00 7.00 4.5862 .06751 1.25945

L4 348 1.00 7.00 5.5575 .05797 1.08148

L5 348 1.00 7.00 5.4253 .05705 1.06430

L6 348 1.00 7.00 4.1322 .07245 1.35161


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Lampiran 10: Kesadaran merek restoran Asia (top of mind)

Top of mind asia

Frequency Percent Valid Percent Cumulative

Percent

Valid

369 13 3.7 3.7 3.7

Apeng 5 1.4 1.4 5.2

Magal 9 2.6 2.6 7.8

Primarasa 4 1.1 1.1 8.9

Sederhana 2 .6 .6 9.5

Din tai fung 5 1.4 1.4 10.9

XO Suki 8 2.3 2.3 13.2

The Duck King 9 2.6 2.6 15.8

Hachi hachi 4 1.1 1.1 17.0

Kapin 5 1.4 1.4 18.4

Halim 8 2.3 2.3 20.7

Akiat 3 .9 .9 21.6

Lao ban 4 1.1 1.1 22.7

Richeese Factory 1 .3 .3 23.0

Leko 1 .3 .3 23.3

Happy suzy 2 .6 .6 23.9

Moi garden 7 2.0 2.0 25.9

Wok 6 1.7 1.7 27.6

Daun lada 3 .9 .9 28.4

Top Noodle 7 2.0 2.0 30.5

Yung ho 2 .6 .6 31.0

Sushi tei 22 6.3 6.3 37.4

Ta wan 7 2.0 2.0 39.4

Bentoya 1 .3 .3 39.7

Jade Imperial 7 2.0 2.0 41.7

Asian king 5 1.4 1.4 43.1

Bu kris 2 .6 .6 43.7

Kimchi go 2 .6 .6 44.3

Genki sushi 3 .9 .9 45.1

Tempo doloe 1 .3 .3 45.4

Bakso Budjangan 1 .3 .3 45.7

Chung gi wa 1 .3 .3 46.0

Cianjur 7 2.0 2.0 48.0

Fu guo hot pot 1 .3 .3 48.3

Shao kao 6 1.7 1.7 50.0

Solaria 3 .9 .9 50.9

Quali 3 .9 .9 51.7

Gyukaku 5 1.4 1.4 53.2

Kamikamu eatery 1 .3 .3 53.4

Bakso bukabaju 1 .3 .3 53.7

Bima 4 1.1 1.1 54.9

Depot Anda 1 .3 .3 55.2

91

Lampiran 10: Kesadaran merek restoran Asia (top of mind) (sambungan)

New Royal 1 .3 .3 55.5

Kayu 2 .6 .6 56.0

Paradise Dinasty 2 .6 .6 56.6

Guilin 2 .6 .6 57.2

Gang Jangkrik 2 .6 .6 57.8

Siam Thai 3 .9 .9 58.6

Lung Yuan 1 .3 .3 58.9

Fajar 7 2.0 2.0 60.9

Yoshinoya 3 .9 .9 61.8

Mie Mapan 1 .3 .3 62.1

Myoung ga 3 .9 .9 62.9

Manse 1 .3 .3 63.2

Cocari 2 .6 .6 63.8

Tokyo 3 .9 .9 64.7

Beijing Wei 2 .6 .6 65.2

Ahjumma Kitchen 1 .3 .3 65.5

Mutiara 1 .3 .3 65.8

Kayanna 2 .6 .6 66.4

Dong bei 6 .6 1.7 67.5

Zenbu 1 .3 .3 67.8

Kasoh 4 1.1 1.1 69.0

Marugame 1 .3 .3 69.3

Tong tong 3 .9 .9 70.1

Madame Chang 5 1.4 1.4 71.6

Ming garden 5 1.4 1.4 73.0

Bebek Slamet 1 .3 .3 73.3

Briosse 1 .3 .3 73.6

Nona manis 4 1.1 1.1 74.7

Ama 1 .3 .3 75.0

Sansekerta 1 .3 .3 75.3

Steak hut 1 .3 .3 75.6

Ahyat Abalone 2 .6 .6 76.1

Ayen 1 .3 .3 76.4

Curry house 1 .3 .3 76.7

Bonami 5 1.4 1.4 78.2

Xiang fu hai 1 .3 .3 78.4

Khayangan Resto 1 .3 .3 78.7

Tristar 2 .6 .6 79.3

Maystar 2 .6 .6 79.9

Pepper lunch 1 .3 .3 80.2

wee nam kee 1 .3 .3 80.5

go ju mong 2 .6 .6 81.0

pizza hut 1 .3 .3 81.3

boncafe 1 .3 .3 81.6

Han palace 1 .3 .3 81.9

Gokanna 1 .3 .3 82.2

92

Lampiran 10: Kesadaran merek restoran Asia (top of mind) (sambungan)

La rucola 1 .3 .3 82.5

Bu rudi 1 .3 .3 82.8

Abura soba 3 .9 .9 83.6

Forum 1 .3 .3 83.9

Shaburi 1 .3 .3 84.2

Adam 1 .3 .3 84.5

My kopi o 2 .6 .6 85.1

La kwok 1 .3 .3 85.3

Layar 2 .6 .6 85.9

Kintan 1 .3 .3 86.2

Liu fu 2 .6 .6 86.8

Seribu rempah 1 .3 .3 87.1

paparich 3 .9 .9 87.9

arumanis 1 .3 .3 88.2

shabu shabu 1 .3 .3 88.5

baiksu 1 .3 .3 88.8

cak har 1 .3 .3 89.1

imperial lamian 2 .6 .6 89.7

seigo 4 1.1 1.1 90.8

happy garden 1 .3 .3 91.1

hajime 1 .3 .3 91.4

banana leaf 2 .6 .6 92.0

shaburi 1 .3 .3 92.2

pandan vilage 1 .3 .3 92.5

marina seafood 1 .3 .3 92.8

handayani 1 .3 .3 93.1

bedjo 1 .3 .3 93.4

depot slamet 1 .3 .3 93.7

fusia 1 .3 .3 94.0

Tang palace 1 .3 .3 94.3

bebek sinjay 1 .3 .3 94.5

son ga 1 .3 .3 94.8

raacha 1 .3 .3 95.1

lan hua 1 .3 .3 95.4

bang ali 1 .3 .3 95.7

botanika 1 .3 .3 96.0

malioboro 1 .3 .3 96.3

pancious 1 .3 .3 97.1

100 degree 1 .3 .3 97.4

porong wei 1 .3 .3 97.7

thao street 1 .3 .3 98.0

ichiban 2 .6 .6 98.6

kwok bin 1 .3 .3 98.9

imari 1 .3 .3 99.1

istana berkat 1 .3 .3 99.4

paviliun 1 .3 .3 99.7

nishimura 1 .3 .3 100.0

Total 348 100.0 100.0

93

Lampiran 11: Kesadaran merek restoran Asia yang menawarkan menu

sehat (top of mind)

Top of mind asia sehat


Percent

Valid

madame chang 68 19.5 19.5 19.5

100 degree 16 4.6 4.6 24.1

Greenly 17 4.9 4.9 29.0

369 5 1.4 1.4 30.5

moi garden 2 .6 .6 31.0

D natural 11 3.2 3.2 34.2

Crunchaus 26 7.5 7.5 41.7

Fajar 5 1.4 1.4 43.1

Lan hua 3 .9 .9 44.0

Nature Vegetarian 10 2.9 2.9 46.8

Kecut manis 4 1.1 1.1 48.0

bah kut teh 3 .9 .9 48.9

Asian king 1 .3 .3 49.1

Yung ho 6 1.7 1.7 50.9

Rejuve 2 .6 .6 51.4

Ahimsa 10 2.9 2.9 54.3

Sushi tei 9 2.6 2.6 56.9

Fusia 1 .3 .3 57.2

Loving hut 15 4.3 4.3 61.5

Ta wan 1 .3 .3 61.8

Bentoya 3 .9 .9 62.6

Genki sushi 4 1.1 1.1 63.8

Raacha 2 .6 .6 64.4

Maystar 2 .6 .6 64.9

Hajime 1 .3 .3 65.2

The duck king 1 .3 .3 65.5

Gatherinc 3 .9 .9 66.4

Ru ie 2 .6 .6 67.0

Nutrilife 2 .6 .6 67.5

healthy cook 6 1.7 1.7 69.3

Ama 3 .9 .9 70.1

RM Sehat 5 1.4 1.4 71.6

Pagoda 4 1.1 1.1 72.7

Depot sehat 3 .9 .9 73.6

Huang ji huang 3 .9 .9 74.4

XO Suki 2 .6 .6 75.0

Salad bar 8 2.3 2.3 77.3

Hanamasa 2 .6 .6 77.9

Depot vegetarian 1 .3 .3 78.2

Seigo 2 .6 .6 78.7

Jade Imperial 3 .9 .9 79.6

Fu guo hot pot 4 1.1 1.1 80.7

Bonami 1 .3 .3 81.0

94


sehat (top of mind) (sambungan)

Wok 2 .6 .6 81.6

Halim 2 .6 .6 82.2

Top noodle 2 .6 .6 82.8

Salad bros 3 .9 .9 83.6

Apeng 3 .9 .9 84.5

Meat shop 1 .3 .3 84.8

Magal 3 .9 .9 85.6

Lincafe 2 .6 .6 86.2

Din tai fung 2 .6 .6 86.8

Garasi ergo 1 .3 .3 87.1

Salad stop 5 1.4 1.4 88.5

Mie ronggo 2 .6 .6 89.1

Quali 1 .3 .3 89.4

Kimchi go 1 .3 .3 89.7

Elixir 1 .3 .3 89.9

Batik excel 1 .3 .3 90.2

son ga 1 .3 .3 90.5

ahjumma kitchen 1 .3 .3 90.8

layar 2 .6 .6 91.4

shaburi 1 .3 .3 91.7

hachi hachi 1 .3 .3 92.0

la kwok 1 .3 .3 92.2

avocado lovers 1 .3 .3 92.5

nui tribe 1 .3 .3 92.8

cipta rasa 1 .3 .3 93.1

ichiban sushi 1 .3 .3 93.4

bu rudy 1 .3 .3 93.7

fortunate 1 .3 .3 94.0

sederhana 1 .3 .3 94.3

nishimura 1 .3 .3 94.5

lung yuan 1 .3 .3 94.8

han palace 2 .6 .6 95.4

kamikamu 1 .3 .3 95.7

thai street 3 .9 .9 96.6

bodaeng thai 2 .6 .6 97.1

imari 1 .3 .3 97.4

liu fu 1 .3 .3 97.7

saga 1 .3 .3 98.0

ramayana 1 .3 .3 98.3

ahyat abalone 1 .3 .3 98.6

O Jamur 1 .3 .3 98.9

Kimukatsu 2 .6 .6 99.4

Shao kao 2 .6 .6 100.0

Total 348 100.0 100.0

95


sehat (brand recall)

3 resto asia ehat


Percent

Valid

tidak tahu lagi 37 3.5 3.5 3.5

madame chang 76 7.3 7.3 10.8

crunchaus 72 6.9 6.9 17.7

100 degree 22 2.1 2.1 19.8

adam 1 .1 .1 19.9

ahimsa 32 3.1 3.1 23.0

ahyat abalone 8 .8 .8 23.8

ama taiwan resto 17 1.6 1.6 25.4

akiat 5 .5 .5 25.9

ahjumma kitchen 3 .3 .3 26.1

alam laut food 1 .1 .1 26.2

amen 6 .6 .6 26.8

apeng 5 .5 .5 27.3

asian king 3 .3 .3 27.6

ayen 2 .2 .2 27.8

baik su 3 .3 .3 28.1

beatus 3 .3 .3 28.4

bakerzin 1 .1 .1 28.4

bah kut teh 2 .2 .2 28.6

bonami 9 .9 .9 29.5

bodaeng thai 1 .1 .1 29.6

bentoya 3 .3 .3 29.9

bima 5 .5 .5 30.4

369 25 2.4 2.4 32.8

greenly 65 6.2 6.2 39.0

D natural 26 2.5 2.5 41.5

loving hut 51 4.9 4.9 46.4

kecut manis 19 1.8 1.8 48.2

hanamasa 6 .6 .6 48.8

shabusahbu 12 1.1 1.1 49.9

shaburi 10 1.0 1.0 50.9

nutrilife 22 2.1 2.1 53.0

xo suki 35 3.4 3.4 56.3

raacha 12 1.1 1.1 57.5

arum manis 1 .1 .1 57.6

commonground 3 .3 .3 57.9

d jamur 4 .4 .4 58.2

curry house 1 .1 .1 58.3

depot vegetarian 2 .2 .2 58.5

dimsum mbledos 1 .1 .1 58.6

dragon hotpot 3 .3 .3 58.9

batik vegan 1 .1 .1 59.0

96


sehat (brand recall) (sambungan)

bu kris 2 .2 .2 59.2

chop buntut 1 .1 .1 59.3

chung gi wa 1 .1 .1 59.4

citrus lee 1 .1 .1 59.5

cocari 2 .2 .2 59.7

botanika 1 .1 .1 59.8

elixir 10 1.0 1.0 60.7

esther salad 7 .7 .7 61.4

fu guo 7 .7 .7 62.1

fusia 2 .2 .2 62.3

depot anda 4 .4 .4 62.6

din tai fung 2 .2 .2 62.8

depot pak bas 1 .1 .1 62.9

depot sehat 4 .4 .4 63.3

salad bar 22 2.1 2.1 65.4

sushi tei 36 3.4 3.4 68.9

yung ho 11 1.1 1.1 69.9

wee nam kee 6 .6 .6 70.5

dong bei 3 .3 .3 70.8

double happiness 1 .1 .1 70.9

dunk king 4 .4 .4 71.3

ming garden 10 1.0 1.0 72.2

even kitchen 3 .3 .3 72.5

fajar 10 1.0 1.0 73.5

fortunate 4 .4 .4 73.9

dr.chang kitchen 1 .1 .1 73.9

gyukaku 5 .5 .5 74.4

hachi hachi 4 .4 .4 74.8

hajime 4 .4 .4 75.2

halim 14 1.3 1.3 76.5

galbisal 1 .1 .1 76.6

gang jangkrik 2 .2 .2 76.8

gatherinc 5 .5 .5 77.3

genki sushi 6 .6 .6 77.9

healthy cooking 10 1.0 1.0 78.8

home cooking 1 .1 .1 78.9

huang ji huang 7 .7 .7 79.6

ichiban 2 .2 .2 79.8

go ju mong 1 .1 .1 79.9

kayu 3 .3 .3 80.2

kapin 5 .5 .5 80.7

jade imperial 6 .6 .6 81.2

itasuki 2 .2 .2 81.4

istana berkat 3 .3 .3 81.7

hadi kitchen 2 .2 .2 81.9

han palace 1 .1 .1 82.0

happy garden 2 .2 .2 82.2

imperial lamian 2 .2 .2 82. 4

itoya 3 .3 .3 82.7

locahands 1 .1 .1 82.8

97



liu fu 1 .1 .1 82.9

lincafe 5 .5 .5 83.3

layar 7 .7 .7 84.0

laoban 2 .2 .2 84.2

lan hua 7 .7 .7 84.9

lactucaorganique 4 .4 .4 85.2

la vegan 3 .3 .3 85.5

kintan 7 .7 .7 86.2

kimchi go 1 .1 .1 86.3

krave for more 2 .2 .2 86.5

kunokini 1 .1 .1 86.6

leko 2 .2 .2 86.8

k sushi 1 .1 .1 86.9

jack n john 1 .1 .1 87.0

it bowl poke 1 .1 .1 87.1

ikisui 2 .2 .2 87.3

happy suzy 1 .1 .1 87.4

moi 17 1.6 1.6 89.0

nature vegetarin 9 .9 .9 89.8

kokumi 1 .1 .1 89.9

pagoda 6 .6 .6 90.5

papajack 1 .1 .1 90.6

pepperlunch 5 .5 .5 91.1

platter 1 .1 .1 91.2

rejuve 7 .7 .7 91.9

ria 1 .1 .1 92.0

rm sehat 4 .4 .4 92.3

saga 5 .5 .5 92.8

maystar 2 .2 .2 93.0

medan wei 1 .1 .1 93.1

michu 2 .2 .2 93.3

myoung ga 1 .1 .1 93.4

magal 2 .2 .2 93.6

manse 2 .2 .2 93.8

noodle house 5 .5 .5 94.3

salad bros 7 .7 .7 94.9

salad stop 3 .3 .3 95.2

seigo 5 .5 .5 95.7

pecopeco 3 .3 .3 96.0

ru ie 2 .2 .2 96.2

shao kao 5 .5 .5 96.6

shijima 7 .7 .7 97.3

solaria 3 .3 .3 97.6

primarasa 1 .1 .1 97.7

seamonster 3 .3 .3 98.0

sour sally 2 .2 .2 98.2

98



tiptop 1 .1 .1 98.3

ta wan 5 .5 .5 98.8

tong tong 5 .5 .5 99.2

wok 3 .3 .3 99.5

tio jiu 1 .1 .1 99.6

zenbu 4 .4 .4 100.0

Total 1044 100.0 100.0

99

Lampiran 13: Strength

3 kekuatan

Frequency Percent Valid Percent Cumulative Percent

Valid

tidak tahu lagi 10 1.0 1.0 1.0

sehat 234 22.4 22.4 23.4

enak 141 13.5 13.5 36.9

mahal 57 5.5 5.5 42.3

dessert enak 19 1.8 1.8 44.2

kurang enak 12 1.1 1.1 45.3

fresh 37 3.5 3.5 48.9

murah 23 2.2 2.2 51.1

bersih 49 4.7 4.7 55.7

bergizi 13 1.2 1.2 57.0

nyaman 43 4.1 4.1 61.1

homemade/makanan rumah 19 1.8 1.8 62.9

populer 15 1.4 1.4 64.4

resto asia 19 1.8 1.8 66.2

bisa untuk diet 4 .4 .4 66.6

no msg 11 1.1 1.1 67.6

temperatur bagus 1 .1 .1 67.7

banyak pilihan dessert 7 .7 .7 68.4

menu nasi sedikit 11 1.1 1.1 69.4

lokasi strategis 20 1.9 1.9 71.4

rapi 10 1.0 1.0 72.3

pelayanan baik 22 2.1 2.1 74.4

kurang berasa 7 .7 .7 75.1

parkiran luas 21 2.0 2.0 77.1

bahan organik 8 .8 .8 77.9

resto serba hijau 6 .6 .6 78.5

ada menu vegetarian 6 .6 .6 79.1

porsi sedikit 2 .2 .2 79.3

selalu menang award 1 .1 .1 79.4

instagram aktif 8 .8 .8 80.1

resto anak muda 2 .2 .2 80.3

orang tua bisa makan 1 .1 .1 80.4

simpel 5 .5 .5 80.8

makanan 1 .1 .1 80.9

bernutrisi 3 .3 .3 81.2

es putar 1 .1 .1 81.3

modern 7 .7 .7 82.0

manisan 1 .1 .1 82.1

ramai 16 1.5 1.5 83.6

tema 2 .2 .2 83.8

bervariasi 14 1.3 1.3 85.2

worth it 11 1.1 1.1 86.2

biasa saja 3 .3 .3 86.5

pentol 10 1.0 1.0 87.5

logo 3 .3 .3 87.7

higenis 11 1.1 1.1 88.8

100

Lampiran 13: Strength (sambungan)

low calorie food 2 .2 .2 89.0

no preservative 3 .3 .3 89.3

yummy soursop 2 .2 .2 89.5

makanan ringan 6 .6 .6 90.0

praktis 4 .4 .4 90.4

unik 12 1.1 1.1 91.6

minuman banyak 8 .8 .8 92.3

menarik 8 .8 .8 93.1

wellpacked 5 .5 .5 93.6

wifi 2 .2 .2 93.8

transparan 1 .1 .1 93.9

natural 2 .2 .2 94.1

ada di gojek 2 .2 .2 94.3

family resto 4 .4 .4 94.6

interior 3 .3 .3 94.9

good branding 5 .5 .5 95.4

buka dari pagi 2 .2 .2 95.6

halal 2 .2 .2 95.8

berkualita 6 .6 .6 96.4

bisa delivery 2 .2 .2 96.6

self service 2 .2 .2 96.7

jauh 1 .1 .1 96.8

jus 2 .2 .2 97.0

kemasan mini 1 .1 .1 97.1

konsisten 1 .1 .1 97.2

fasilitas lengkap 1 .1 .1 97.3

memuaskana 2 .2 .2 97.5

tidak buka cabang 1 .1 .1 97.6

sederhana 1 .1 .1 97.7

thai tea 2 .2 .2 97.9

tidak terlalu banyak mayo 1 .1 .1 98.0

penyajian cepat 1 .1 .1 98.1

tidak overprice 2 .2 .2 98.3

tidak terlalu digoreng 1 .1 .1 98.4

almond milk 1 .1 .1 98.5

salad 3 .3 .3 98.8

pilihan terbatas 3 .3 .3 99.0

tofu sandwich 1 .1 .1 99.1

makanan singapore 1 .1 .1 99.2

suka takeaway 1 .1 .1 99.3

sudah lama buka 1 .1 .1 99.4

eksterior bagus 1 .1 .1 99.5

parkiran susah 1 .1 .1 99.6

selalu berkembang 1 .1 .1 99.7

nasi merah 3 .3 .3 100.0

Total 1044 100.0 100.0

101

Lampiran 13: Favorability

favorability


Valid

tidak tahu 4 .4 .4 .4

nyaman 121 11.6 11.6 12.0

pentol 79 7.6 7.6 19.5

coconut jelly 22 2.1 2.1 21.6

soursop jelly 10 1.0 1.0 22.6


sehat 56 5.4 5.4 29.0

no msg 24 2.3 2.3 31.3

bersih 72 6.9 6.9 38.2

higenis 11 1.1 1.1 39.3

tanpa pengawet 5 .5 .5 39.8

ada toilet 5 .5 .5 40.2

enak 54 5.2 5.2 45.4

menu beragam 48 4.6 4.6 50.0

natural 11 1.1 1.1 51.1

minuman 24 2.3 2.3 53.4

harga terjangkau 26 2.5 2.5 55.8

bahan segar/fresh 20 1.9 1.9 57.8

ruangan segar 1 .1 .1 57.9

dessert enak 15 1.4 1.4 59.3

banyak dessert 25 2.4 2.4 61.7

berkualitas 21 2.0 2.0 63.7

menu makanan 18 1.7 1.7 65.4

service bagus 60 5.7 5.7 71.2

menu unik 13 1.2 1.2 72.4

pelayan rapi 3 .3 .3 72.7

ada wifi 10 1.0 1.0 73.7

makanan ringan 20 1.9 1.9 75.6

praktis 5 .5 .5 76.1

kreatif 2 .2 .2 76.2

salad 9 .9 .9 77.1

interior 8 .8 .8 77.9

minuman variatif 4 .4 .4 78.3


parkiran penuh 2 .2 .2 80.9

ada juru parkir 4 .4 .4 81.3

ada jual lo han kuo 3 .3 .3 81.6

nasi merah minced chicken 5 .5 .5 82.1

dekorasi restoran 7 .7 .7 82.8

kahlua coffee 11 1.1 1.1 83.8

es 5 .5 .5 84.3

alang alang 1 .1 .1 84.4

thai tea 6 .6 .6 85.0

es puter 3 .3 .3 85.2

asinan 9 .9 .9 86.1

almond milk original 2 .2 .2 86.3

untuk foto bagus 2 .2 .2 86.5


wintermelon 1 .1 .1 87.2

102

Lampiran 13: Favorability (sambungan)

barley 6 .6 .6 87.7

sederhana/simpel 2 .2 .2 87.9

es rujak 3 .3 .3 88.2

biasa saja 1 .1 .1 88.3

worth it 2 .2 .2 88.5

yummy lcyhee 4 .4 .4 88.9

cold kimchi 4 .4 .4 89.3

crispy potato 2 .2 .2 89.5

carrot cake 3 .3 .3 89.8


opsi nasi merah 5 .5 .5 90.4

j rice 2 .2 .2 90.6

ada ac 2 .2 .2 90.8

inari isi jamur 1 .1 .1 90.9

rosella tea 2 .2 .2 91.1

asian food 1 .1 .1 91.2

konsep 2 .2 .2 91.4

mudah take away 6 .6 .6 92.0

self service 6 .6 .6 92.5


dekat rumah 1 .1 .1 94.5

suka bawang goreng nya 2 .2 .2 94.7

spring roll 4 .4 .4 95.1

fasilitas 1 .1 .1 95.2

ada delivery service 4 .4 .4 95.6

tidak enak 2 .2 .2 95.8

website bagus 1 .1 .1 95.9

masakan seperti di luar negri 2 .2 .2 96.1

vegan 2 .2 .2 96.3

parkiran teratur 1 .1 .1 96.4

free parking 2 .2 .2 96.6

tempat agak sempit 1 .1 .1 96.6

sesame chicken 7 .7 .7 97.3

coconut avogatto 1 .1 .1 97.4


child friendly 4 .4 .4 97.9

halal 2 .2 .2 98.1

ada topping 1 .1 .1 98.2

porsi pas 3 .3 .3 98.5

unik 1 .1 .1 98.6

ada di gojek 1 .1 .1 98.7

menu kurang menarik 1 .1 .1 98.8

marketing 1 .1 .1 98.9

instagran 4 .4 .4 99.2

menu seaweed 1 .1 .1 99.3

detox 3 .3 .3 99.6

makanan rumahan 2 .2 .2 99.8


Terkenal 1 .1 .1 100.0

Total 1044 100.0 100.0

103

Lampiran 14: Uniqueness

Uniqueness


Valid

tidak tahu 28 2.7 2.7 2.7

sehat 44 4.2 4.2 6.9

enak 91 8.7 8.7 15.6

dessert enak 19 1.8 1.8 17.4

bersih 30 2.9 2.9 20.3

higenis 6 .6 .6 20.9

no msg 29 2.8 2.8 23.7

halal 1 .1 .1 23.8

praktis 21 2.0 2.0 25.8


jual pentol sehat 26 2.5 2.5 30.2

tidak buka cabang 1 .1 .1 30.3

murah 12 1.1 1.1 31.4

mahal 5 .5 .5 31.9

no preservative 2 .2 .2 32.1

unik 49 4.7 4.7 36.8

tidak pakai pewarna 5 .5 .5 37.3

bisa self service 10 1.0 1.0 38.2

sedia frozen food 10 1.0 1.0 39.2

nyaman 37 3.5 3.5 42.7

harga sesuai 10 1.0 1.0 43.7

menu bervariasi 64 6.1 6.1 49.8

mudah untuk take away 13 1.2 1.2 51.1

inovatif 8 .8 .8 51.8

variatif 4 .4 .4 52.2

ada nasi merah 12 1.1 1.1 53.4

ada ac 1 .1 .1 53.4


menu minuman banyak 38 3.6 3.6 58.0

porsi pas 13 1.2 1.2 59.2

hijau 10 1.0 1.0 60.2

restoran sesuai konsep 4 .4 .4 60.5

tema 13 1.2 1.2 61.8

fresh/segar 26 2.5 2.5 64.3

jual minuman detox 5 .5 .5 64.8

dekorasi restoran 8 .8 .8 65.5

natural/alami 15 1.4 1.4 67.0

homemade packaging 4 .4 .4 67.3


ada toilet 1 .1 .1 68.5

bisa dijadiin oleh" 3 .3 .3 68.8

kreatif 2 .2 .2 69.0

food preentation bagus 9 .9 .9 69.8

dessert bervariasi 1 .1 .1 69.9

logo restoran 10 1.0 1.0 70.9

simpel 5 .5 .5 71.4

restoran luas 10 1.0 1.0 72.3

menarik 10 1.0 1.0 73.3

bisa untuk makan sendiri 4 .4 .4 73.7

104

Lampiran 14: Uniqueness (sambungan)

cocok untuk anak muda dan dewasa 5 .5 .5 74.1

hanya ada di barat 5 .5 .5 74.6


ada produk tanpa gula 3 .3 .3 75.3

pengemasan 5 .5 .5 75.8

nama menu 2 .2 .2 76.0

asian food 9 .9 .9 76.8

sesuai selera 2 .2 .2 77.0

marketing 4 .4 .4 77.4

instagram 4 .4 .4 77.8

ada di go food 1 .1 .1 77.9

dekat rumah 2 .2 .2 78.1

indonesia food 2 .2 .2 78.3

es putar 1 .1 .1 78.4

jarang ditemui 1 .1 .1 78.4

bisa di delivery 6 .6 .6 79.0

mementingkan kualitas 7 .7 .7 79.7

free parking 1 .1 .1 79.8

banyak snack 9 .9 .9 80.7

desain restoran 3 .3 .3 80.9

rapi 4 .4 .4 81.3

toilet bersih 4 .4 .4 81.7

pelayanan bagus 27 2.6 2.6 84.3

ramai 11 1.1 1.1 85.3

family restoran 4 .4 .4 85.7

wifi cepat 4 .4 .4 86.1

dessert yang khas 4 .4 .4 86.5

banyak dessert 14 1.3 1.3 87.8

pelayan rapi 1 .1 .1 87.9

aroma makanan 3 .3 .3 88.2

harga tidak berubah" 1 .1 .1 88.3

modern 8 .8 .8 89.1

almond milk 3 .3 .3 89.4

makanan rumahan 3 .3 .3 89.7

original 4 .4 .4 90.0

ada etalase 3 .3 .3 90.3

wellpacked 12 1.1 1.1 91.5

lengkap 5 .5 .5 92.0

ada topping minuman 3 .3 .3 92.2

menu oke 1 .1 .1 92.3

carrot cake 1 .1 .1 92.4

high class 1 .1 .1 92.5

anak" suka 1 .1 .1 92.6

jual es rujak 1 .1 .1 92.7

tidak berlemak 1 .1 .1 92.8

restoran semi fastfood 1 .1 .1 92.9

makanannya 11 1.1 1.1 94.0

jauh 1 .1 .1 94.1

makanan diet 1 .1 .1 94.2

restoran dingin 1 .1 .1 94.3

tidak ada valet service 1 .1 .1 94.3

105

Lampiran 14: Uniqueness (sambungan)

porsi kecil 1 .1 .1 94.4

minimalist 1 .1 .1 94.5

restoran wangi 1 .1 .1 94.6

ada seasonal menu 1 .1 .1 94.7

es putar 3 .3 .3 95.0

menjual salad 1 .1 .1 95.1

branding 3 .3 .3 95.4


bahan 3 .3 .3 95.8

interior 5 .5 .5 96.3

eksterior 1 .1 .1 96.4

asinan 2 .2 .2 96.6

jus detox 6 .6 .6 97.1

mutu 3 .3 .3 97.4

terkenal 3 .3 .3 97.7

tidak ada nyamuk 1 .1 .1 97.8

pernah ada artis 1 .1 .1 97.9

jual minuman tradisional 3 .3 .3 98.2

tersedia tv yg memutar tentang madame

chang

1 .1 .1 98.3

ruangan gak sempit 1 .1 .1 98.4

maindish sedikit 2 .2 .2 98.6

bisa dimakan anak" 1 .1 .1 98.7

restoran vietnam 1 .1 .1 98.8

buka seharian 2 .2 .2 98.9

bawang goreng sepuasnya 1 .1 .1 99.0

tidak ada tanaman 1 .1 .1 99.1

ada spot foto 1 .1 .1 99.2

bisa dipanggil untuk catering 1 .1 .1 99.3

ada musik di resto 1 .1 .1 99.4

tidak ada varian durian 1 .1 .1 99.5

ada menu khas thailand 1 .1 .1 99.6

tidak ada di grab 1 .1 .1 99.7

tidak beragam 1 .1 .1 99.8

makanan jalanan versi fancy 1 .1 .1 99.9

tidak memakai bumbu rempah 1 .1 .1 100.0

Total 1044 100.0 100.0

106

Lampiran 15: Makanan dan minuman favorit

manmin kesukaan


Percent

Valid

pentol kocok 57 5.5 16.4 16.4

yummy soursop 24 2.3 6.9 23.3

pudding jelly 3 .3 .9 24.1

spicy minced chicken 10 1.0 2.9 27.0

pho 5 .5 1.4 28.4

j rice 15 1.4 4.3 32.8

MC rice 12 1.1 3.4 36.2

es puter 13 1.2 3.7 39.9

kimchi noodle 11 1.1 3.2 43.1

kahlua coffee 16 1.5 4.6 47.7

barley 21 2.0 6.0 53.7

hainan rice 4 .4 1.1 54.9

alang alang 7 .7 2.0 56.9

es sirsak 2 .2 .6 57.5

thai tea 12 1.1 3.4 60.9

mango tango 6 .6 1.7 62.6

inari 7 .7 2.0 64.7

sesame chicken 8 .8 2.3 67.0

spring roll 10 1.0 2.9 69.8

asinan 4 .4 1.1 71.0

mango sticky rice 7 .7 2.0 73.0

almond milk 8 .8 2.3 75.3

coconut pudding 11 1.1 3.2 78.4

gandaria 3 .3 .9 79.3

crispy potato 3 .3 .9 80.2

dry noodle 9 .9 2.6 82.8

chrysantemum 3 .3 .9 83.6

ginseng tea 2 .2 .6 84.2

carrotcake 5 .5 1.4 85.6

fu chuk 3 .3 .9 86.5

es rujak 5 .5 1.4 87.9

bubur sagu 1 .1 .3 88.2

salad 6 .6 1.7 89.9

jus detox 3 .3 .9 90.8

yummy lcyhee 8 .8 2.3 93.1

lemongrass tea 1 .1 .3 93.4

mie kimchi dingin 2 .2 .6 94.0

manisan aprikot 1 .1 .3 94.3

Mc porridge 4 .4 1.1 95.4

noodle soup 5 .5 1.4 96.8

rosella 5 .5 1.4 98.3


tiramisu 1 .1 .3 99.1

lo han kuo 3 .3 .9 100.0

Total 348 33.3 100.0

107

Lampiran 16: Saran dan kritik

saran dan kritik


Percent

Valid

tidak ada 23 2.2 6.6 6.6

harga terlalu tinggi 16 1.5 4.6 11.2

makanan kurang enak 4 .4 1.1 12.4

lebih diperbanyak varian menu 89 8.5 25.6 37.9

porsi diperbanyak 5 .5 1.4 39.4

tingkatkan kualitas kuantitas

makanan

5 .5 1.4 40.8

buka cabang di timur/pusat 23 2.2 6.6 47.4

menarik untuk dikunjungi 1 .1 .3 47.7

sudah baik 52 5.0 14.9 62.6

adakan promo diskon 40 3.8 11.5 74.1

buka cabang didalam mall 11 1.1 3.2 77.3

makanan kurang berasa 4 .4 1.1 78.4

bisa menunjukkan jika restoran

sehat

1 .1 .3 78.7

kalau ramai restoran bising 5 .5 1.4 80.2

buat kids meal 7 .7 2.0 82.2

tempat diperbesar 19 1.8 5.5 87.6

minuman kemanisan 1 .1 .3 87.9

masukkan ke grabfood 5 .5 1.4 89.4

buat ruangan vip 5 .5 1.4 90.8

pelayanan dipercepat 6 .6 1.7 92.5

membercard 4 .4 1.1 93.7

sering" ikut bazar 3 .3 .9 94.5

buat sistem drive thru 1 .1 .3 94.8

pastikan udang fresh 2 .2 .6 95.4

lebih melakukan inovasi 2 .2 .6 96.0

kahlua dalam kopi ditambahi 1 .1 .3 96.3

buat frozen pack dalam

kemasan kecil

1 .1 .3 96.6

memperbanyak coconut dalam

jelly

1 .1 .3 96.8

parkiran diperbesar 2 .2 .6 97.4

kemasan box takeaway jangan

ada minimum pembelian

1 .1 .3 97.7

buat grocery shop bahan

organik

1 .1 .3 98.0

sediakan games 1 .1 .3 98.3

buat taman kecil untuk outdoor 3 .3 .9 99.1

buat valet service 1 .1 .3 99.4

beri tanaman" hijau supaya

lebih asri

1 .1 .3 99.7

menu di go food kurang

lengkap

1 .1 .3 100.0

Total 348 33.3 100.0

108

Lampiran 17: Kuesioner konsumen

ID A1 A2 A3 A4 A5 P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 P11 P12 P13 P14 P15 P16 L1 L2 L3 L4 L5 L6

1 6 6 5 5 6 6 5 5 5 5 6 6 6 6 6 5 5 6 6 6 6 6 5 5 5 5 4

2 5 3 5 5 5 3 3 6 5 5 7 6 6 5 6 5 5 6 6 6 6 6 4 3 3 3 3

3 5 5 5 5 5 6 4 6 6 6 6 6 6 6 6 6 6 6 6 6 6 5 5 5 5 5 5

4 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 4 6 6 3

5 5 5 4 5 5 5 4 5 5 5 5 5 4 5 5 4 4 5 5 7 7 5 5 5 5 6 4

6 4 5 5 5 5 5 5 6 5 5 6 6 5 5 5 6 6 6 6 6 6 5 5 5 5 5 5

7 5 5 5 4 5 5 4 5 6 6 6 6 6 6 6 6 6 6 6 6 6 7 6 7 6 7 6

8 7 7 7 7 7 7 5 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7

9 4 6 6 6 6 6 4 6 6 6 6 7 6 6 7 7 7 7 7 7 7 7 6 5 5 5 5

10 7 6 4 5 7 5 5 5 3 5 7 6 4 5 3 4 6 5 7 5 6 5 6 4 4 5 3

11 7 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 7 6 5 6 6 4

12 6 6 5 5 7 6 5 5 6 6 6 6 6 5 5 6 6 7 7 7 7 7 5 6 5 5 5

13 7 5 5 5 6 5 5 5 6 5 7 7 5 6 5 5 6 6 7 7 7 5 6 3 4 4 3

14 7 6 6 6 7 6 4 7 7 6 7 7 7 7 7 7 7 6 6 7 7 7 6 6 7 5 5

15 5 5 4 5 5 5 4 6 6 5 6 6 4 5 5 6 6 5 6 5 6 6 6 4 5 5 4

16 6 4 4 5 5 4 5 6 6 5 7 7 5 7 6 6 7 7 7 7 7 7 7 4 7 7 4

17 7 6 7 7 7 6 6 7 6 6 6 6 6 6 6 6 6 6 6 6 6 7 7 4 6 5 4

18 5 4 7 7 7 5 5 6 7 5 7 7 4 5 5 7 7 6 6 6 7 7 7 3 7 7 2

19 5 5 5 6 6 5 5 6 5 5 6 6 5 6 6 5 5 5 5 7 7 5 5 2 5 5 2

20 5 5 5 5 5 5 6 6 5 5 7 7 5 6 7 7 6 6 7 7 7 6 6 4 6 6 4

21 7 7 7 7 7 7 3 7 7 7 7 7 7 7 7 6 6 5 6 7 7 7 7 4 7 7 1

22 6 6 5 6 6 6 5 6 7 5 7 7 4 6 6 6 6 6 6 6 6 7 7 4 7 6 4

23 7 7 7 7 7 7 7 6 7 7 7 7 4 7 7 5 7 5 6 7 7 7 7 3 7 7 1

24 7 6 6 6 6 7 5 6 7 7 7 7 6 6 6 6 6 6 6 6 6 6 6 5 5 5 5

25 7 7 6 7 7 7 7 6 7 6 7 7 5 7 7 7 7 7 7 7 7 7 7 5 7 7 4

26 6 5 6 6 5 6 7 5 6 5 6 5 6 5 6 6 6 6 5 6 5 6 5 6 6 6 6

27 6 5 5 7 7 5 6 6 6 6 7 7 5 6 5 6 5 6 7 7 7 6 6 5 5 5 5

109

28 6 6 4 6 6 6 6 6 6 7 7 7 6 6 6 6 6 6 6 6 6 7 6 5 5 5 3

29 5 2 3 3 3 3 3 5 5 5 5 5 5 5 5 5 5 4 4 5 5 5 4 4 4 4 4

30 6 6 5 7 6 6 4 6 7 7 7 7 6 5 5 5 5 5 6 6 6 6 6 5 4 4 4

31 3 3 6 5 5 3 3 6 5 5 7 6 6 5 6 5 5 6 6 6 6 5 5 4 5 5 4

32 6 4 4 6 6 6 4 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 4 6 6 6 6

33 6 4 4 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 5 4 5 4 4 3

34 7 5 7 7 7 7 5 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 5 7 7 7 7

35 6 4 6 6 6 6 4 6 6 6 6 7 6 6 7 7 7 7 7 7 7 6 4 6 6 6 6

36 5 5 5 3 5 5 5 5 3 5 7 6 4 5 3 4 6 5 7 5 6 5 5 5 3 5 7

37 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6

38 6 5 5 6 6 6 5 5 6 6 6 6 6 5 5 6 6 7 7 7 7 6 5 5 6 6 6

39 5 4 4 5 5 5 5 6 5 5 6 6 5 5 5 6 6 6 6 6 6 5 5 6 5 5 6

40 5 5 5 6 5 5 5 5 6 5 7 7 5 6 5 5 6 6 7 7 7 5 5 5 6 5 3

41 6 4 7 7 6 6 4 7 7 6 7 7 7 7 7 7 7 6 6 7 7 6 4 7 7 6 4

42 5 4 6 6 5 5 4 5 4 6 6 6 4 5 5 6 6 5 6 5 6 5 4 5 4 6 4

43 4 5 6 6 5 4 5 4 5 6 6 7 5 7 6 6 7 7 7 7 7 4 5 4 5 4 2

44 6 6 7 6 6 6 6 6 6 7 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 5 6

45 5 5 6 7 5 5 5 5 5 6 7 7 4 5 5 7 7 6 6 6 7 5 5 5 5 4 3

46 5 5 6 5 5 5 5 5 5 6 5 6 5 6 6 5 5 5 5 7 7 5 5 5 5 6 5

47 4 4 6 5 5 5 6 5 6 6 5 7 5 6 7 7 6 6 7 7 7 5 4 5 4 5 4

48 4 4 6 7 5 6 5 6 5 6 7 7 4 6 6 6 6 6 6 6 6 6 5 6 5 6 5

49 4 4 6 7 7 3 5 7 1 6 7 7 4 7 7 5 7 5 6 7 7 5 5 7 5 5 2

50 7 5 6 7 7 7 5 7 5 6 7 7 6 6 6 6 6 6 6 6 6 7 5 7 5 6 6

51 7 7 6 7 6 7 7 7 7 6 7 7 5 7 7 7 7 7 7 7 7 7 7 5 7 6 7

52 6 7 5 6 5 6 7 6 7 5 6 5 6 5 6 6 6 6 5 6 5 6 7 6 7 5 5

53 5 6 3 6 6 5 6 5 6 6 6 7 5 6 5 6 5 6 7 7 7 5 6 5 6 6 4

54 6 6 6 6 7 6 6 6 6 6 6 7 6 6 6 6 6 6 6 6 6 7 6 7 7 7 6

55 5 3 5 5 5 3 3 5 3 5 5 5 5 5 5 5 5 4 4 5 5 4 6 3 5 5 1

56 5 4 5 6 6 6 5 5 4 5 6 6 6 6 6 5 5 6 6 6 6 5 5 5 5 5 5

110

57 7 5 4 4 7 3 3 7 5 7 7 6 6 5 6 5 5 6 6 6 6 5 5 3 5 5 2

58 6 5 4 4 6 6 4 6 4 6 6 7 6 6 6 6 6 6 6 6 6 7 7 6 7 7 6

59 5 5 4 4 5 6 7 6 6 6 6 6 6 6 6 5 4 6 6 6 6 7 6 6 6 6 6

60 7 6 4 6 6 5 4 5 5 5 5 5 4 5 5 4 5 6 6 7 7 5 5 1 4 4 1

61 6 5 5 6 6 5 5 6 5 5 6 6 5 5 5 6 6 7 6 6 6 5 6 3 5 5 3

62 5 5 5 6 5 5 4 5 6 6 6 6 6 6 6 5 5 6 7 6 6 7 6 4 6 6 5

63 6 4 7 7 6 7 5 7 7 7 7 7 7 7 7 5 5 6 5 7 7 7 6 4 6 6 4

64 5 5 6 6 5 5 5 5 3 5 7 6 4 5 3 7 3 7 7 5 6 7 5 6 6 6 4

65 6 6 7 6 6 6 6 6 6 6 6 6 6 6 6 6 5 6 7 6 6 6 5 4 5 5 4

66 5 4 6 7 5 4 5 6 5 6 6 6 6 5 5 7 1 6 7 7 7 7 7 6 6 7 5

67 5 5 6 5 5 5 5 5 6 5 7 7 5 6 5 7 5 6 7 7 7 6 6 5 5 5 5

68 5 6 6 5 5 6 4 7 7 6 7 7 7 7 7 7 7 6 7 7 7 5 6 5 5 5 5

69 7 5 7 7 7 5 4 6 6 5 6 6 4 5 5 6 7 5 6 5 6 7 6 4 5 5 5

70 6 5 6 7 5 4 5 6 6 5 7 7 5 7 6 5 6 6 6 7 7 4 5 5 5 5 5

71 7 1 6 7 7 6 6 7 6 4 6 6 6 6 6 6 6 6 6 6 6 4 6 1 4 4 1

72 7 5 6 4 4 5 5 6 7 5 7 7 4 5 5 3 3 5 5 6 7 6 5 3 5 5 4

73 3 4 5 4 6 3 4 5 5 5 6 6 5 6 6 6 4 6 4 5 6 3 5 2 4 4 2

74 5 5 4 5 5 5 6 6 5 5 7 7 5 6 7 5 4 5 4 3 5 6 6 5 6 6 3

75 4 5 5 4 5 7 3 7 7 7 7 7 7 7 7 7 5 3 6 7 5 5 5 4 5 5 4

76 7 7 7 7 7 7 1 6 7 7 7 7 4 7 7 5 7 5 6 7 7 5 5 5 5 5 5

77 5 6 4 4 6 7 6 6 7 7 7 7 6 6 6 6 6 6 6 6 6 5 6 5 5 5 3

78 7 6 5 4 7 7 7 6 7 6 7 7 5 7 7 7 7 6 6 7 7 5 6 4 5 5 4

79 7 6 5 6 6 6 7 5 6 5 6 5 6 5 6 6 6 6 5 6 5 5 5 4 5 5 5

80 6 6 4 4 7 5 6 6 6 6 7 7 5 6 5 6 5 6 7 7 7 5 4 3 5 5 4

81 7 5 5 5 6 6 6 6 6 7 7 7 6 6 6 6 6 6 6 6 6 6 6 5 6 7 7

82 7 6 6 6 7 3 3 5 5 5 5 5 5 5 5 5 5 4 4 5 5 3 3 5 5 5 5

83 5 5 4 5 5 6 4 6 7 7 7 7 6 5 5 5 5 5 5 6 6 6 4 5 6 6 5

84 6 6 6 4 4 6 5 5 5 5 6 6 6 6 6 5 5 6 6 6 6 6 5 4 4 4 6

85 5 5 4 4 4 3 3 6 5 5 7 6 6 5 6 5 5 6 6 6 6 3 3 6 5 5 7

111

86 5 5 5 4 4 6 6 6 6 6 6 6 5 6 6 6 6 6 6 6 6 6 6 6 6 6 6

87 7 7 7 7 7 5 4 5 5 5 5 5 4 5 5 4 4 5 5 7 7 5 4 5 5 5 4

88 4 6 6 6 6 5 5 6 5 5 6 6 5 5 5 6 6 6 6 6 6 5 5 6 5 5 6

89 7 6 4 5 7 5 4 5 6 6 6 6 6 6 6 6 6 5 6 6 6 5 5 4 6 6 4

90 7 7 6 5 6 7 7 3 6 7 7 4 3 7 7 3 4 5 7 4 6 7 5 3 5 5 3

91 5 7 5 3 5 7 7 4 3 5 7 6 4 5 3 4 6 5 7 5 6 5 7 5 7 7 5

92 5 7 2 5 4 7 7 7 5 3 5 4 6 6 6 6 6 5 3 5 3 6 5 4 5 5 4

93 5 7 7 5 5 6 6 5 6 6 6 6 6 5 5 6 6 7 7 7 7 7 6 5 6 6 5

94 5 6 6 6 6 6 7 5 6 7 7 7 5 6 5 5 6 5 5 7 7 7 6 5 6 7 5

95 7 7 7 5 5 7 5 7 7 6 7 7 5 7 7 7 7 6 6 5 4 6 7 4 6 6 4

96 4 7 4 5 5 7 6 4 6 5 6 7 5 7 5 4 5 5 5 5 5 7 7 5 4 4 4

97 6 5 5 6 5 6 5 3 6 5 7 7 5 7 6 6 4 7 7 4 5 5 5 4 6 5 5

98 7 6 5 5 5 7 6 7 6 5 6 7 5 6 6 6 6 6 6 5 4 6 6 4 6 6 3

99 3 6 3 4 7 5 5 6 5 5 6 6 3 6 6 5 5 5 5 3 3 5 5 2 5 5 2

100 6 2 4 5 4 2 6 3 5 5 7 7 5 6 7 7 6 6 7 6 3 3 4 3 3 3 3

101 7 5 5 5 6 6 5 6 7 5 7 7 4 6 5 6 6 6 6 6 6 6 5 2 5 5 3

102 6 6 4 5 5 6 6 6 5 7 7 7 4 7 7 5 7 5 6 4 4 5 6 4 6 6 4

103 5 5 4 5 5 7 5 6 7 7 6 5 4 6 6 6 6 6 6 6 6 7 5 4 5 5 3

104 6 6 5 6 6 7 7 7 6 6 7 7 5 7 7 5 7 5 7 5 7 6 7 5 7 7 5

105 5 5 5 5 5 6 7 5 6 5 6 5 6 5 6 6 6 6 5 6 5 6 7 5 6 6 4

106 4 3 5 5 5 4 6 6 6 6 7 6 5 6 5 6 5 6 7 6 6 4 5 4 5 5 4

107 5 7 5 4 5 6 6 6 6 7 7 7 6 6 7 7 6 6 6 6 6 6 6 2 5 5 1

108 7 7 7 6 7 7 6 5 5 5 5 5 5 5 5 5 5 4 4 5 5 6 5 5 5 5 5

109 5 6 6 6 5 6 4 6 7 7 7 7 5 5 5 5 5 5 6 6 6 6 6 3 5 5 3

110 7 3 4 5 5 3 5 5 4 5 6 6 6 6 6 5 5 6 6 6 6 5 5 1 5 5 2

111 7 6 6 6 6 6 5 5 6 6 6 6 6 5 5 6 6 7 7 6 5 6 6 6 6 6 6

112 7 5 5 5 6 5 6 6 6 7 6 4 4 4 4 6 6 6 6 6 6 6 5 5 6 6 4

113 7 6 6 4 6 6 6 5 5 5 5 5 4 5 5 4 4 5 5 7 7 5 5 5 7 7 4

114 5 5 4 5 5 5 6 7 5 5 3 7 5 5 5 7 7 6 6 5 5 7 5 5 6 6 5

115 6 6 6 6 6 5 4 4 6 6 6 6 6 6 6 6 6 7 7 5 5 5 7 4 6 6 4

116 5 5 4 5 5 7 5 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 5 4 5 6 3

112

117 5 5 6 4 5 5 5 5 3 5 7 6 4 5 3 4 6 5 7 5 6 5 5 6 7 7 7

118 7 7 7 7 7 6 6 6 6 6 6 7 6 6 6 6 6 6 6 6 6 6 6 7 7 7 6

119 4 6 6 6 6 5 3 6 5 5 7 6 6 5 6 5 5 6 6 6 6 3 3 3 5 5 1

120 4 4 5 5 7 5 5 5 6 5 7 7 5 6 5 5 6 6 7 7 7 5 5 5 5 5 5

121 5 4 6 5 6 6 7 7 7 6 7 7 7 7 7 7 7 5 5 7 7 5 4 5 6 5 4

122 5 7 5 5 6 7 4 6 6 5 7 4 5 7 6 5 7 7 5 5 7 5 7 4 5 5 4

123 5 7 5 6 4 7 6 7 5 3 6 5 3 7 4 6 7 7 5 5 5 6 5 5 6 6 5

124 5 5 4 5 5 5 5 7 5 5 7 7 4 5 5 7 7 5 5 5 5 5 5 6 7 7 5

125 5 7 5 6 7 5 5 6 5 5 5 5 7 3 4 5 7 7 7 5 5 7 5 6 7 7 7

126 5 5 4 7 5 5 6 6 5 5 7 7 5 6 7 7 7 6 7 7 7 5 6 4 6 6 4

127 4 5 5 5 5 5 3 7 7 7 7 7 7 7 7 6 6 5 6 7 7 7 5 4 6 6 4

128 7 5 5 4 5 6 5 6 7 5 7 7 4 6 7 5 6 7 7 6 7 6 5 3 7 5 2

129 7 7 7 7 7 7 1 6 7 7 7 7 4 7 7 5 7 5 6 7 7 7 5 2 7 7 3

130 4 6 6 6 6 7 5 6 7 7 7 7 6 6 6 6 6 5 5 5 6 7 5 6 7 7 3

131 7 6 4 5 7 7 7 6 7 6 7 7 5 7 7 7 7 5 7 5 7 7 7 6 7 6 7

132 7 6 6 6 6 6 7 5 6 5 6 5 6 5 6 6 6 6 5 6 5 6 7 5 6 5 6

133 6 4 4 5 7 5 6 6 6 6 7 7 5 6 5 6 5 6 7 7 7 5 6 4 6 6 7

134 7 6 5 5 6 6 6 6 6 7 7 7 6 6 6 6 6 6 6 6 6 6 6 4 6 7 4

135 5 6 7 7 5 6 7 6 7 7 7 5 5 5 5 5 5 5 5 5 5 5 7 7 7 7 4

136 7 6 6 7 6 6 7 5 5 5 6 6 6 6 6 5 5 5 5 5 5 6 5 5 5 5 4

137 7 5 4 5 5 7 5 6 5 5 7 6 6 5 6 5 5 6 7 6 5 5 5 4 5 5 4

138 5 5 5 5 5 6 4 6 6 5 6 6 6 6 6 7 6 6 6 6 6 7 7 7 7 7 7

139 5 5 5 4 4 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 6 7 5 6 6 4

140 7 7 7 7 7 5 7 5 5 5 5 5 4 5 5 4 7 5 5 7 7 7 6 5 7 7 7

141 6 6 6 6 6 5 5 6 5 5 6 6 5 5 5 6 6 7 5 7 5 7 6 5 6 6 4

142 5 7 5 6 5 7 4 5 6 6 5 6 5 6 6 6 3 3 5 7 6 5 5 4 5 5 5

143 6 7 5 5 4 6 4 6 6 6 6 7 6 6 7 7 4 5 7 7 7 6 5 5 5 5 4

144 7 5 5 5 3 5 5 5 3 5 7 6 4 5 3 4 6 3 5 5 6 5 5 3 7 7 4

145 7 6 6 4 4 7 6 3 5 5 6 6 6 6 6 6 6 7 7 5 5 7 7 3 7 7 1

146 5 5 4 5 5 6 5 5 6 7 4 5 5 5 5 6 6 7 7 7 7 6 6 4 5 6 4

147 6 6 6 5 5 5 5 5 6 5 7 7 5 6 5 5 6 7 6 7 7 7 6 5 7 7 4

113

148 5 5 7 5 4 6 3 3 7 6 7 7 7 7 7 7 5 6 5 6 7 7 7 4 5 6 4

149 4 5 5 5 5 5 4 2 6 3 6 6 4 5 5 6 6 6 6 7 6 5 5 5 6 6 4

150 5 5 5 4 5 7 5 6 4 2 7 7 5 7 6 6 6 6 7 5 7 7 7 6 6 7 4

151 7 7 7 7 7 7 7 7 6 5 5 7 5 6 6 7 5 5 5 5 6 5 7 6 6 7 6

152 4 7 7 5 4 7 5 5 7 5 7 7 4 5 5 7 6 7 7 7 7 4 3 3 4 2 1

153 6 7 5 4 5 5 6 7 5 5 6 6 5 6 6 5 5 5 5 6 7 5 6 5 5 5 4

154 6 5 7 6 4 5 7 7 5 3 7 7 5 6 7 7 6 5 5 7 7 7 7 7 7 7 4

155 7 5 5 5 5 7 3 4 7 7 7 7 7 7 4 6 6 6 6 6 7 7 6 7 7 7 5

156 7 7 5 5 6 6 5 5 7 5 5 7 4 6 6 6 6 6 6 6 6 5 6 3 4 4 3

157 7 7 7 6 7 7 7 5 4 7 5 7 4 7 7 5 5 5 5 5 7 6 7 5 6 5 5

158 5 5 4 5 5 7 5 6 7 7 7 7 6 6 6 6 6 5 5 6 6 7 6 6 6 6 6

159 6 7 7 4 5 7 7 6 7 6 5 7 5 7 7 7 5 6 6 6 7 5 6 4 4 5 3

161 4 5 5 5 5 5 6 6 6 6 7 7 5 6 5 6 6 6 6 6 7 5 6 6 6 6 4

162 5 5 5 4 5 6 6 6 6 7 7 7 6 6 6 6 5 3 5 7 6 6 6 6 6 7 5

163 4 6 6 6 6 6 4 6 7 7 7 7 6 5 5 5 5 5 6 6 6 6 4 6 7 7 3

164 7 6 5 5 7 6 5 5 5 5 6 6 6 6 6 5 5 6 6 6 6 6 5 5 5 5 6

165 7 6 7 7 6 3 3 6 5 5 7 6 6 5 6 5 5 6 6 6 6 5 5 6 5 5 7

166 6 6 5 5 7 6 4 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 4 6 6 6 6

167 7 4 5 5 6 4 5 6 5 6 6 6 6 6 6 6 6 6 6 6 7 5 5 3 5 5 4

168 7 6 6 6 7 5 4 5 5 5 5 5 4 5 5 4 4 5 5 7 7 5 5 5 5 5 5

169 6 6 6 6 6 5 5 6 5 5 6 6 5 5 5 6 6 6 6 6 6 6 6 5 6 6 5

170 7 4 6 4 6 5 4 5 6 6 6 6 6 6 6 6 6 6 6 6 6 5 4 5 6 6 4

171 4 5 5 5 5 6 4 6 6 6 6 7 6 6 7 7 7 7 7 7 7 6 6 5 6 6 5

172 7 6 5 4 5 6 5 5 6 5 7 6 5 5 5 4 6 5 7 5 6 5 5 5 5 4 4

173 7 7 7 7 7 7 5 5 5 6 6 7 5 6 6 5 5 5 5 6 6 6 5 5 4 6 4

174 5 6 6 6 6 6 5 5 6 6 6 6 6 5 5 6 6 7 7 7 7 6 5 5 6 6 4

175 7 6 4 5 7 5 5 5 6 5 7 7 5 6 5 5 6 6 7 7 7 5 5 4 6 5 4

160 5 5 4 5 5 7 4 7 5 4 5 5 5 5 6 6 7 7 7 5 5 5 7 5 5 5 3

176 6 5 5 7 5 5 4 6 6 5 5 6 4 5 5 7 6 5 6 5 6 5 4 5 4 5 2

177 7 5 4 5 6 5 2 4 5 5 5 7 5 7 6 5 7 7 7 7 7 4 5 5 5 5 3

178 7 5 5 7 5 7 5 7 7 6 5 6 6 7 6 6 6 6 5 6 6 7 7 7 5 6 4

114

179 5 5 4 5 5 5 6 6 7 5 7 7 4 5 5 7 7 6 5 6 7 5 5 4 7 7 3

180 6 6 6 7 6 5 5 4 5 5 5 6 5 6 6 5 5 5 5 7 6 5 5 3 5 5 4

181 4 7 4 5 5 5 3 7 7 7 7 5 7 7 7 7 7 7 5 7 7 7 7 6 7 7 3

182 5 4 5 4 5 6 5 6 7 5 5 7 4 6 4 6 6 6 7 5 6 5 7 5 5 5 4

183 4 7 6 5 5 5 5 4 7 7 3 5 6 6 6 6 6 6 5 6 6 5 5 4 7 7 3

184 7 7 7 5 7 5 7 6 7 6 5 7 5 7 7 7 7 7 7 5 5 7 7 4 7 5 3

185 7 7 5 6 6 5 7 5 6 5 5 5 6 5 6 6 6 7 5 6 5 7 7 5 6 5 1

186 6 6 5 5 5 5 6 6 5 6 7 7 5 6 5 7 5 5 7 7 7 5 6 4 6 5 4

187 5 3 4 4 1 7 7 4 6 7 7 7 5 6 6 6 5 6 6 6 6 5 6 3 7 7 5

188 7 4 5 5 4 7 5 5 5 5 5 5 5 5 5 7 7 5 4 5 5 4 5 3 5 5 4

189 6 5 4 4 5 5 5 5 5 5 5 6 5 6 6 7 5 7 6 6 6 6 5 4 5 5 3

190 5 7 5 5 5 5 5 3 5 5 7 5 5 5 6 5 5 6 7 5 5 5 5 3 5 5 3

191 4 7 5 5 4 7 4 6 6 6 6 6 6 6 6 7 5 7 6 5 5 5 4 3 4 5 3

192 5 7 5 4 5 7 6 5 6 6 5 6 6 7 6 6 6 6 6 6 6 7 6 4 4 4 4

193 5 7 7 7 7 7 4 5 5 5 5 5 4 5 4 4 4 5 5 7 7 5 4 4 5 7 3

194 4 4 5 5 5 5 5 7 5 5 5 6 5 5 5 6 6 6 6 6 6 5 5 4 5 5 5

195 5 4 4 5 7 5 4 5 6 6 6 6 6 6 6 6 7 6 6 6 6 5 6 5 5 6 4

196 7 7 7 6 6 7 5 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 6 4 7 7 2

197 6 7 5 5 7 5 4 6 6 6 5 4 6 6 7 7 7 7 5 7 7 6 4 4 4 6 3

198 5 5 5 5 6 5 5 5 3 5 7 6 4 5 3 4 6 5 7 5 5 5 5 5 5 5 4

199 7 4 7 6 7 6 6 5 6 6 5 6 5 6 6 6 7 7 6 7 7 6 6 1 5 6 3

200 3 5 5 1 5 5 5 5 6 6 5 6 5 5 5 6 6 7 7 7 6 7 5 4 7 7 4

201 4 5 4 5 5 5 5 2 6 5 7 7 5 6 5 5 6 6 7 7 7 5 5 4 7 5 4

202 1 4 4 1 5 3 7 4 5 4 4 4 7 4 4 7 7 7 5 5 5 4 4 2 4 4 4

203 5 5 5 4 5 5 5 7 6 5 5 7 5 7 6 6 7 7 7 7 7 4 5 4 5 5 5

204 4 7 6 6 6 5 5 6 7 5 7 7 4 5 5 7 7 6 6 6 6 5 5 4 7 5 3

205 7 7 4 5 4 7 5 6 5 5 6 6 5 6 6 5 5 5 5 7 7 5 5 1 5 5 1

206 7 7 6 6 6 5 6 6 5 5 7 7 7 6 7 7 6 7 7 5 6 6 6 4 7 5 3

207 6 7 5 5 5 7 3 7 7 7 5 7 7 7 7 6 7 5 6 7 7 5 5 4 5 5 5

208 7 5 5 5 6 6 5 6 7 5 5 7 4 6 6 7 7 7 6 6 6 5 6 2 6 5 2

209 7 7 6 6 5 7 1 7 4 4 7 5 4 7 7 5 7 5 7 7 7 7 7 4 7 7 4

115

210 4 3 6 5 6 6 4 6 7 7 7 7 7 5 5 5 5 5 6 6 5 7 4 6 7 7 5

211 5 7 4 5 6 6 7 4 5 5 6 6 5 7 7 7 5 7 7 5 5 7 5 5 7 7 6

212 5 5 4 5 5 6 7 4 6 5 5 5 6 7 6 7 6 7 5 6 5 7 7 3 5 6 4

213 4 5 5 5 5 5 6 6 6 6 5 7 5 6 5 7 7 5 7 7 7 7 7 4 6 5 4

214 5 5 5 4 5 5 6 4 6 7 7 7 7 6 6 6 6 6 6 6 6 7 7 4 5 5 4

215 7 7 4 5 4 7 5 5 5 5 6 6 6 7 5 7 5 6 6 6 6 7 7 4 7 5 6

216 7 7 5 6 5 7 3 4 5 5 7 6 5 5 4 5 5 6 5 5 5 6 7 4 7 5 3

217 6 7 5 5 7 7 4 6 6 6 5 5 7 7 6 5 6 7 6 6 6 5 5 2 5 5 2

218 6 5 7 4 5 5 6 7 6 6 5 5 5 6 7 7 7 6 7 6 6 6 6 3 7 7 3

219 7 7 4 4 4 7 4 4 5 5 5 5 4 5 5 4 4 5 5 7 7 7 7 4 5 5 2

220 5 7 4 3 2 5 5 6 5 5 6 6 5 5 5 6 6 6 6 6 6 6 6 4 5 5 4

221 6 1 4 4 1 5 4 5 6 6 6 6 6 6 6 6 6 6 6 7 7 5 4 5 5 5 4

222 4 5 5 5 5 5 6 5 7 7 7 7 5 5 6 5 6 5 5 6 6 6 6 2 5 5 2

223 5 5 5 4 5 5 5 5 3 5 7 6 4 5 3 4 6 5 7 5 6 7 7 3 7 7 3

224 7 7 7 7 7 6 6 6 7 7 7 7 5 6 6 6 6 6 6 6 6 6 6 4 6 6 4

225 4 6 6 6 6 6 5 5 7 6 6 6 6 5 5 6 6 7 7 7 7 5 5 1 4 4 1

226 7 6 4 5 7 5 5 5 6 5 7 7 5 6 5 5 6 6 7 7 7 5 5 4 5 5 4

227 7 6 6 6 6 6 4 7 7 6 7 7 7 7 7 7 7 6 6 7 7 6 6 5 4 4 4

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116

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118

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LAMPIRAN Lampiran 1: Kuesioner Konsumen Google Form ......1. Jenis Kelamin: 1) Pria 2) Wanita 2....

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