7/6/2017

1

HOW TOPROMOTEYOURSELFKIAT MENGHADAPI SELEKSI KERJA

SYLVI DEWAJANI

PERKENALAN dulu ya….....

NAMA: udah tahu.. Kerja: Fakultas Psikologi UGM Pendidikan:

UGM Glasgow University, Scotland Kassel Witzenhausen, Germany

Hobby: Membaca “Membaca” Orang Memasak Nonton Sepak Bola

7/6/2017

2

FORA KERJASAMA GLOBAL3

130 countries2020

A-E-countries2015

India-A-countries2011

China-A-countries2010

Slide oleh: M.Moedjiman-DPKN

Kondisi Dunia Usaha Saat Ini

Kecenderungan kuat untuk merampingkan diri Mencoba lebih fokus dan melepaskan usaha

yang bukan “core business”nya Banyak perusahaan multi nasional sudah

membuang batas2 kenegaraan, beroperasisecara regional

Karena alasan birokrasi dan penegakan hukumyang tidak konsisten, sudah banyak modal yangdipindahkan ke luar negeri

Upah dalam negeri yang murah, bukan lagimerupakan daya tarik bagi investor asingmaupun domestik.

Usaha kecil dan menengah belum dapatperhatian serius oleh pemerintah.

7/6/2017

3

N candidates

80%

57%

15%

3 – 5 %

Test 1 : Logical &Analytical Thinking

Test 2: Characters &Working Attitude

Test 3: Technical,Fit-in, Health

Attendance & admin test

Selection Process(ASTRA case) by Ir. Bowo Wibowo

TUJUAN SELEKSI KERJA Mencari Calon Pekerja yang “Compatible”

Karakteristik Pekerjaan denganperson specification harus sesuaiMengurangi kemungkinan stress

kerjaMengurangi kemungkinan turn-overMengurangi total loss perusahaan

7/6/2017

4

STRATEGI MENGHADAPI SELEKSIKERJA

Mengenal Diri Mengenal Pekerjaan Mengenal Perusahaan Mengetahui Cara

mengekspresikan Diri Tertulis Lisan

(berhubungan dengan ketrampilanberkomunikasi)

MATERI PENGENALAN DIRI

KETRAMPILAN KEMAMPUAN KEPRIBADIAN

Sikap Temperamen Sifat Nilai

7/6/2017

5

KEMAMPUAN YANGDIMILIKI CALON PEKERJA ASPEK UMUM

Kemampuan manajerial,Manajemen diri,kepemimpinan,ketrampilan berpikir,komunikasi

ASPEK KHUSUS

Ketrampilan khusus,ketelitian, Bahasa,Komputer

PROSES SELEKSI KERJA

ADMINISTRASIKEMAMPUAN KHUSUS (Jika

ada)PSIKOLOGISWAWANCARATRAINING (jika ada)

7/6/2017

6

HAMBATAN YANG SERINGMUNCUL DALAM SELEKSI KERJA ADMINISTRASI

Kurang tahu bagaimana“mempromosikan” diri melalui coverletter dan curriculum vitae

Butuh daya juang yang tinggi Kurang mampu menangkap peluang Kurang mampu menjadi extraordinary

COVER LETTER Pengantar tujuan kita Struktur:

1. Openning

• How we got the job information• Willingness to join

2. Content

• Talk about who we are• Strength and achievement

3. Clossing

• Impression• Look forward to….

7/6/2017

7

KOMPONEN RESUME

PERSONAL INFORMATION SUMMARY OF QUALIFICATION/WORKING

EXPERIENCES EDUCATION ADDITIONAL PERSONAL ACTIVITIES RESEARCH AND PUBLICATION PROFESSIONAL MEMBERSHIP COMPETENCIES: language and others REFERENCES EXTRACURRICULAR ACTIVITIES MOTTO

HEADING

Agar company yang dituju dapat denganmudah menghubungi anda Impresi pertama

7/6/2017

8

OBJECTIVE

Menunjukkan pekerjaan yang benar2 ingindicapai Menekankan pada apa yang akan kita

berikan bukan apa yang akan kita peroleh

EDUCATION Ceritakan tentang sekolah, minat

pendidikan dan waktu lulus Penyediakan informasi tambahan yang

menunjukan kualifikasi kita yang terbaikuntuk pekerjaan yang akan kita lamar:prestasi, beasiswa, dll Menunjukkan heading untuk menekankan

kualifikasi yang relevan

7/6/2017

9

WORK EXPERIENCEMenunjukkan tempat kerja dan

waktu kerja yang pernah dilakukanPenyediakan penjelasan khusus

tentang pencapaian kerja yangpernah diperoleh, juga diceritakantentang detail cara kerja dantanggung jawab

ACTIVITIES

Menceritakan kegiatan ekstrakurikulerdan aktivitas di masyarakat, termasuktanggung jawab dan jenis pekerjaanyang pernah dilakukan

7/6/2017

10

INTERESTS

Menyebutkan minat personal yangakan membantu pembaca mengenaiciri pribadi kita

REFERENCES

Menuliskan daftar orang yang cukup dikenal,dan mengetahui tentang kualifikasi kita Pemberi referensi adalah orang yang dapat

menceritakan tentang keadaan kita dengandetail Menyebutkan title, alamat kantor, telpon dan

email yang dapat dihubungi Jangan lupa meminta ijin pada orang yang

namanya ditulis di dalam referensi

7/6/2017

11

PROSE

Menyajikan informasi yang palingmenarik terlebih dahuluMenunjukkan ‘aktivitas’ dalam kata

kerja bukan kata bendaMenggunakan kata kerja yang bersifat

meyakinkan (strong verbs) Jangan menggunakan informasi yang

tidak relevanMenggunakan spelling, grammar dan

punctuation yang benar

VISUAL DESIGNApakah sudah nampak rapi dan atraktifMenekankan pada fakta yang akan

menarik bagi companyMenggunakan headings, layout dan

desain yang dapat membantupembaca menemukan informasitertentu dengan cepat

7/6/2017

12

7/6/2017

13

7/6/2017

14

ETHICS

Hanya menuliskan pengalaman, kinerja,pendidikan dan kualifikasi yang memangbenar-benar kita miliki Jangan menuliskan pekerjaan yang

dicapai secara tim, hanya denganmenyebut diri sendiri Jangan menuliskan pernyataan yang

dapat mengundang salah tangkap

HAMBATAN YANG SERINGMUNCUL DALAM SELEKSI KERJA

PSIKOTES Membutuhkan endurance fisik dan psikis tinggi

Sangat dipengaruhi oleh kemampuan mengelolakonflik

Berpikiran negatif, karena sering menjadi kambinghitam

Kurang memahami tujuan psikotes

7/6/2017

15

HAMBATAN YANG SERINGMUNCUL DALAM SELEKSI KERJA

WAWANCARAKurang Percaya diriKurang mengetahui

caramengekspresikan diriMembutuhkan

negotiation skills

TIPS

Tunjukkan ketrampilan dan pengalaman kita secarajelas

Berkelakuan profesional

Pahami tentang diri kita, perusahaan dan pekerjaanyang akan dilamar

Tunjukan antusiasme Jujur

7/6/2017

16

A LIST OF TESTED QUESTIONS WARM-UP QUESTIONS WORK HISTORY JOB PERFORMANCE EDUCATION CAREER GOALS SELF-ASSESSMENT CREATIVITY DECISIVENESS RANGE OF INTERESTS MOTIVATION WORK STANDARDS LEADERSHIP ORAL PRESENTATION SKILLS WRITTEN COMMUNICATION SKILLS FLEXIBILITY STRESS TOLERANCE STABILITY & MATURITY INTEREST IN SELF DEVELOPMENT

What Recruiters Look For

Recruiters are looking fordemonstrated examples of thefollowing: Leadership ability Analytical skills/problem solving capabilities Results orientation Teamwork Strong communications skills Creativity Interest in and awareness of marketing issues Passion for the product/industry/etc.

7/6/2017

17

Interview Process –Overview Interview process typically consists of 2-3

rounds of interviews Interviews last between 30-45 minutesMix of general, behavioral and case

questions Some interviewers (especially in later rounds)

may focus on a particular subject (e.g. casequestion, situational questions)

Different interviewers may discuss candidatesamongst themselves, but you can repeatexamples

Interview Process – GeneralQuestions Many interviews will start with “getting to know

you…” questions “Tell me about yourself” “Walk me through your resume”

Answer this question concisely Focus on key decisions – why you majored in what you did,

what led you to your first job, what skills you developed andwhy you left, why you decided to come to business school,why Stanford, what your next move is, etc.

Don’t just restate your resume Talk about a common thread that leads you to a marketing

position now This is “your story” so make sure you know it inside and out

and be confident when you tell it Anticipate “problems” and know how you’re going

to “steer” around them

7/6/2017

18

Interview Process –Behavioral Questions Interviewers look to past demonstrated

behavior to predict future performance Be prepared with multiple examples for

key competencies (e.g. leadership,teamwork, problem-solving, etc.)

Listen to the question and then organizeyour answer according to a framework

Most common mistake: not answering thequestion posed by the interviewer When in doubt, repeat it or write it down!

Interview Process – TheQuestionsMany interviewers will probe your interest in

and knowledge of marketing Types of marketing questions

Structured case question

Open-ended (“Tell me about a recent product launch that wentwell, and why?”)

Specific aspect of the marketing mix (e.g. critique a print ad orproduct)

Zany question (“Give me a 1 minute commercial about yourself”)

7/6/2017

19

Preparation – Interview PrepDocument Helps you organize key examples from your resume Important for the resume walk and behavioral

questions Type it and review it before your interview but DO

NOT refer to it during the interview Organize it by question type

Resume walk Why marketing/brand management Why that specific company Leadership, Teamwork, Initiative, Analytical Thinking, Creativity,

and any additional behavioral/skill areas the company looks for(available on company website/careers)*

Use bullets Outline your answers according to a framework

Case Questions –Overview Why Case Questions?

Evaluate your ability to articulate complex thoughts Assess strategic and analytical thinking Evaluate your understanding of the business Evaluate your basic understanding of marketing issues Evaluate your ability to think creatively

You can use basic case frameworks for almost allworking related questions

These “cases” tend to be different than consultinginterviews

There is not necessarily a “right” answer

7/6/2017

20

Case Questions –Overview, Cont’d Process

Interviewer gives a hypothetical business situation Step back, analyze the situation and come up with some

recommendations for how you would solve the problem Take the interviewer through your thought process

Common Mistakes Jumping to recommendations w/o a thoughtful analysis Throwing out marketing tactics w/o grounding them in the

situation/strategy Weak analysis/understanding of the situation Not taking the interviewer through your thought process

Classic Questions – General Describe about yourselfWhat did you choose this company?Why are you interested in marketing/ brand

management/ product management/otherposition?

Why do you think marketing (etc.) is a goodfit for you?

Why are you interested in our company?What do you know about it?

What would you contribute to ourorganization? Why should we hire you?

What personal or professional abilities are youmost proud of?

7/6/2017

21

Classic Questions – General

What is your most significant professionalaccomplishment?

Describe 1-2 of your most importantpersonal accomplishments. Discuss thehurdles that made them challenging. Tip: these two questions are big for Clorox – they use them to look

for results-orientation

How do your co-workers/friends/study groupmembers describe you?

Classic Questions –Communication &Persuasion Give an example of a situation where you had to persuade a

person of a different point of view to agree with an issue Describe a time when you had to use several approaches to

persuade someone about an issue

7/6/2017

22

Classic Questions – Leadership Describe a situation in which you had a conflict w/

another person and how you resolved it. Give an example of when you successfully

supervised a diverse group of people towards adifficult goal. What skills did you use? What didyou learn?

Describe a situation when you had to givenegative feedback to a co-worker or teammember.

All of us have been in situations where we assignedwork to other people and they didn’t followthrough. Tell me about a situation like that, why ithappened, how you handled it and what youlearned.

Classic Questions –Teamwork

Give an example of how you dealtwith a bad team situation.

Describe a situation when you wereable to build team spirit in a time oflow morale.

Tell me about the toughest group youever had to work with. What madethe group so tough? What did youdo?

7/6/2017

23

Classic Questions – DecisionMaking

What’s the most difficult decisionyou’ve ever made? What were theconsequences? What did youlearn?

Describe a situation when you hadto make a decision without all theinformation at hand.

Classic Questions – Integrity

Describe an ethical dilemma whichyou’ve had to face during yourcareer. How did you resolve the issue?

Describe your character.

Have you ever been asked to dosomething that wasn’t right? What didyou do?

7/6/2017

24

Classic Questions – TheCompany

What are our brands? What is yourfavorite product in our line and why?

What have you learned about ourorganization?

What questions do you have aboutour company?

What is the most important thing youwould look for in an employer?

Classic Questions – Creativity

Give me an example of a time when youhad to use creativity to solve a problem.

Describe a situation in which you developeda unique solution to a problem.

Give me an example of some new ideasyou’ve had recently.

Describe yourself as a brand.

7/6/2017

25

Classic Questions – AnalyticalThinkingWalk me through a situation in which you

had to research and analyze the results forone of your projects.

Tell me about a project where you had todo a lot of numerical or financial analysis.

Tell me about a project that bestdemonstrates your analytical skills.

Classic Questions – MarketingWhat’s the best commercial you’ve seen in

the last few months and why? Do youbelieve it’s effective? Tell me about anineffective commercial. Why is it ineffective?

Name some of the most recent new productslaunched by a consumer products companyin the last six months. Which one impressedyou? Why? Do you believe it will besuccessful in the marketplace?

How would you describe the personality ofBrand X?

What is a brand to you? Why does it matter? Here is a print ad. Please evaluate it for me.

7/6/2017

26

Yet More Questions

What are the attributes of a successful marketingcampaign?

Give me a specific example of a time you solved aproblem creatively?

How do you motivate others, particularly those overwhom you have no direct authority?

Give an example of an innovative solution to abusiness problem.

Pretend today is your first day at work as a brandmanager for Brand X. What are the ten mostimportant questions you would ask.

Give me a 30-second commercial about yourself.

RING

kompetensi

ketrampilan

Pengalaman kerja

7/6/2017

27

sylvipsy@yahoo.co.uk sylvipsy@ugm.ac.id