Erdiasa Nursaman
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Erdiasa Nursaman Class of Marketing E – 38 Graduate Program of Management and Business Master of Management Bogor Agricultural University
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Erdiasa Nursaman. Class of Marketing E – 38 Graduate Program of Management and Business Master of Management Bogor Agricultural University. Lecture Notes based on book by Ujang Sumarwan, Agus Djunaidi, Aviliani, H.C. Royke Singgih, Jusup Agus Sayino, Rico R. Budidarmo, Sofyan Rambe, 2009. - PowerPoint PPT Presentation
Transcript of Erdiasa Nursaman
Erdiasa NursamanClass of Marketing E – 38
Graduate Program of Management and Business Master of Management Bogor Agricultural University
Lecture Notes based on book by Ujang Sumarwan, Agus Djunaidi, Aviliani, H.C. Royke Singgih, Jusup Agus Sayino, Rico R. Budidarmo, Sofyan Rambe, 2009.“Pemasaran Strategik : Strategik untuk Pertumbuhan Perusahaan dalam Penciptaan Nilai Bagi Pemegang Saham”, Jakarta, Inti Prima
www.ujangsumarwan: blog.mb.ipb.ac.id
Sumarwan, U., Achmad Fachrodji, Adman Nursal, Arrissetyanto Nugroho, Erry Ricardo Nurzal, Ign Anung Setiadi, Suharyono, Zeffry Alamsyah.Cetakan ke 2 2011. “Pemasaran Strategik : Perspektif Value Based Marketing dan Pengukuran Kinerja, Bogor, IPB Press