ix  

DAFTAR ISI

JUDUL.................................................................................................................... i

PERSETUJUAN PEMBIMBING....................................................................... ii

PENGESAHAN TIM PENGUJI........................................................................ iii

PERSEMBAHAN................................................................................................ iv

MOTTO................................................................................................................. v

KATA PENGANTAR......................................................................................... vi

ABSTRAK........................................................................................................... vii

DAFTAR ISI...................................................................................................... viii

DAFTAR TABEL............................................................................................... ix

BAB I : PENDAHULUAN

A. Latar Belakang................................................................................... 1

B. Rumusan Masalah.............................................................................. 6

C. Tujuan Penelitian............................................................................... 6

D. Manfaat Penelitian............................................................................. 6

E. Definisi Konsep................................................................................. 7

F. Sistematika Pembahasan.................................................................. 12

BAB II : KAJIAN KEPUSTAKAAN

A. Kajian Tentang dakwah

1. Pengertian Pesan Dakwah.......................................................... 14

2. Kategori Pesan Dakwah............................................................. 20

3. Komponen-komponen Dakwah................................................. 22

4. Media Dakwah........................................................................... 25

x  

B. Kajian Tentang Film

1. Pengertian Film.......................................................................... 26

2. Jenis-jenis Film.......................................................................... 28

3. Pengaruh Film Pada Masyarakat............................................... 29

C. Kajian Tentang Kebersihan dan Tolong Menolong

1. Kebersihan

a. Pengertian Kebersihan......................................................... 32

b. Manfaat Kebersihan............................................................. 35

c. Hadits Tentang Kebersihan.................................................. 36

2. Tolong Menolong

a. Pengertian Tolong Menolong.............................................. 36

b. Manfaat Tolong Menolong.................................................. 40

c. Dalil-dalil Tentang Tolong Menolong................................. 41

D. Kajian Teoritik................................................................................. 42

E. Penelitian Dahulu Yang Relevan..................................................... 45

BAB III : METODE PENELITIAN

A. Pendekatan dan Jenis Penelitian...................................................... 48

B. Sumber Data..................................................................................... 52

C. Teknik Pengumpulan Data.............................................................. 52

D. Unit Analisis Data............................................................................ 53

E. Teknik Analisis Data........................................................................ 54

F. Tahapan Penelitian........................................................................... 54

BAB IV : PENYAJIAN DATA DAN ANALISIS DATA

A. Gambaran Umum Objek Penelitian

1. Profil Film Tampan Tailor........................................................ 56

2. Profil Pemain Film Tampan Tailor........................................... 57

B. Penyajian Data................................................................................. 61

C. Analisis Data.................................................................................... 79

D. Pembahasan...................................................................................... 89

xi  

BAB V : PENUTUP

A. Kesimpulan............................................................................................... 94

B. Saran.......................................................................................................... 94

DAFTAR PUSTAKA

LAMPIRAN

xii  

DAFTAR GAMBAR DAN TABEL

Gambar 1 : Semiotik Model Charles Sanders Peirce..................................... 45

Tabel 1 : Pesan Dakwah Kebersihan (Mandi)............................................ 62

Tabel 2 : Pesan Dakwah Kebersihan (Mengeringkan Rambut dan

Telinga)....................................................................................... 63

Tabel 3 : Pesan Dakwah Kebersihan (Menyapu Lantai)............................ 64

Tabel 4 : Pesan Dakwah Kebersihan (Mencuci Tangan)........................... 65

Tabel 5 : Pesan Dakwah Kebersihan (Membersihkan Kaca)..................... 66

Tabel 6 : Pesan Dakwah Kebersihan (Mengepel)...................................... 66

Tabel 7 : Pesan Dakwah Tolong Menolong (Menyelamatkan Ikan)......... 67

Tabel 8 : Pesan Dakwah Tolong Menolong (Memberi Tempat Tinggal).. 68

Tabel 9 : Pesan Dakwah Tolong Menolong (Menginap Di Kios )............. 69

Tabel 10 : Pesan Dakwah Tolong Menolong (Memberi Kartu Nama)........ 70

Tabel 11 : Pesan Dakwah Tolong Menolong (Menggantikan Profesi)........ 72

Tabel 12 : Pesan Dakwah Tolong Menolong (Memberi Topi).................... 73

Tabel 13 : Pesan Dakwah Tolong Menolong (Memberi Uang)................... 74

Tabel 14 : Pesan Dakwah Tolong Menolong (Penitipan Anak)................... 75

Tabel 15 : Pesan Dakwah Tolong Menolong (Pengarahan Menjahit)......... 76

Tabel 16 : Pesan Dakwah Tolong Menolong (Meminjamkan Pulpen)........ 77

Tabel 17 : Pesan Dakwah Tolong Menolong (Menebus Mesin Jahit)......... 77