Baba & NyonyaComparative of Two Restaurant

Group MembersKiu Ngin PernHong Shi Lik

Brian Koh Jun YanSaw E Sean Le Jia Ling

Poh Weng Chuan

History of Baba & Nyonya

• Famous food culture in Malaysia• Baba = Male, Nyonya = Female• The food was prepared by the womenfolk and hence they learnt how to cook it best

What is Baba & Nyonya

• Early fifteenth century, a number of early Chinese traders married local Malay women to create an ethnic sub-group of Malay-Chinese

• In Malay, this group is called Peranakan• Refer to themselves as Straits Chinese

to distinguish themselves

Origin of Baba & Nyonya

MalaccaChina

Restaurant 1 : Nancy’s Kitchen

Description

• Founder : Nancy• Founded in 1999• Nancy provide home cook and catering• The only branch in Melaka• Famous dish which is braised pork, sambal squid, ayam buah keluak

and cendol• Not a Halal eatery• Provide cooking class

Location

13, 8, Taman Kota Laksamana, Seksyen 3, Jalan KL 3/9, Kota Laksamana, 75200 Melaka, Malaysia

History • First started off as provide home cook, catering • Generate her business into a baba nyonya restaurants at Jonker Walk• Due to the shop was too small and rental was going up and move into

a proper place• Which locate at Taman Kota Laksamana

RESTAURANT 2 : OLD CHINA CAFE

History• Started off as the Selangor Laundry Association in the early

nineteenth century• Pre-war shop house • Was named through their travel experiences and culture background

Description• Founder : Mr. Leonard Tee and his partner Mr. Johnny Wong • Currently have 3 outlets• Main dishes is Nasi Lemak, Tom Yam seafood, Nyonya Laksa, Kari

Kapitan chicken, honey pork ribs and beef rendang.• 30 employees in both outlets• Constantly improving the staffs to serve people better.

Location

11, Jalan balai polis, 50000 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia

“ Who Are The Competitors?”

COMPETITORS of Nancy’s Kitchen

Restaurant Ole Sayang Restaurant Nyonya Amy Restaurant Nyonya Makko

Restaurant 1Restaurant Ole Sayang

• PRICING - Reasonable• FOOD - Delicious• CUSTOMER SATISFACTION - Popular among locals

Restaurant 2 Restaurant Nyonya Amy

• PRICING - Attrative• FOOD - Average• CUSTOMER SATISFACTION - Popular among locals

Restaurant 3Restaurant Nyonya Makko

• PRICING - Expensive• FOOD - Good• CUSTOMER SATISFACTION - Popular among locals

COMPETITORS of Old China Cafe

Ali, Muthu and Ah Hock Malaya Hainan Kiam Lian Kee

Restaurant 1Ali, Muthu and Ah Hock

• PRICING - Cheap • FOOD - Average• CUSTOMER SATISFACTION - Popular among locals

Restaurant 2Malaya Hainan

• PRICING - Reasonable• FOOD - Delicious• CUSTOMER SATISFACTION - Popular among locals

Restaurant 3Kiam Lian Kee

• PRICING - Expensive • FOOD - Tasty• CUSTOMER SATISFACTION - Popular among locals

Competition Strategy

-Service-Advertising

-Signature Dishes-Competitive pricing

SIMILARITIESType of food Type of service Knowledge or skill to start their business

DIFFERENCES Area Number of employees Number of branches-Suburb -30 (Old China Café) 3-Commercial -20 (Nancy’s Kitchen) 0

RECOMMENDATION

Recommendation for Nancy’s Kitchen

• Advertisement & Exposure• Use of Space inside

• Expansion

Recommendation of Old China Cafe

• Pricing • Advertisement & Exposure • Attracting more customers

THANK YOU

Conclusion