1 Pertemuan 21 & 22 Enhancing Management Decision Making for the Digital Firm Matakuliah: J0454 /...

1

Pertemuan 21 & 22Enhancing Management Decision Making

for the Digital Firm

Matakuliah : J0454 / Sistem Informasi Manajemen

Tahun : 2006

Versi : 1 / 1

2

Learning Outcomes

Pada akhir pertemuan ini, diharapkan mahasiswa

akan mampu :

• Mahasiswa akan dapat menunjukkan strategi penerapan Sistem Penunjang Keputusan C3

3

Outline Materi

• Decision-Support Systems

• Types of DSS

• Componets of DSS

• Executive Support in the Enterprise

• Benefits of ESS

• ESS and the Digital Firm

4

• Computer system at the management level of Computer system at the management level of an organizationan organization

• Combines data, analytical tools, and models Combines data, analytical tools, and models

• Supports semi-structured and unstructured Supports semi-structured and unstructured decision-makingdecision-making

DECISION-SUPPORT SYSTEMS (DSS)

5

MISMIS

• Provides reports based on routine flow Provides reports based on routine flow of dataof data

• Assists in general control of the Assists in general control of the organizationorganization


MIS and DSS

6

DSSDSS

• Emphasizes change, flexibility, rapid Emphasizes change, flexibility, rapid response, models, assumptions, ad hoc response, models, assumptions, ad hoc queries, and display graphicsqueries, and display graphics


MIS and DSS

7

Model-driven DSSModel-driven DSS

• Primarily stand-alone Primarily stand-alone

• Uses model to perform “what-if” and other Uses model to perform “what-if” and other kinds of analysiskinds of analysis


Types of Decision-Support Systems

8

Data-driven DSSData-driven DSS• Allows users to extract and analyze useful Allows users to extract and analyze useful

information from large databasesinformation from large databases

DataminingDatamining• Finds hidden patterns and relationships in Finds hidden patterns and relationships in

large databases to infer ruleslarge databases to infer rules• Knowledge discoveryKnowledge discovery


Types of Decision-Support Systems

9


CargoBookingAgent Request

Cargo Size,Rate Data

CargoAvailabilityForecast

PassengerForecast Data

Confirm/Reject

1CARGO

RESERVATIONSYSTEM

2

FLIGHTSCHEDULE

SERVER

5

PASSENGERRESERVATION

SYSTEM

4

xxx

Availability/Minimum Price

PassengerBookingAgent

CARGOPROFREVENUE

MANAGEMENT SYSTEM

3

Figure 11-1

10


Overview of a Decision-Support System (DSS)

Figure 11-2

11

DSS database: DSS database: ccollection of current or ollection of current or historical datahistorical data

DSS software system: DSS software system: ccollection of ollection of software tools/mathematical and analytical software tools/mathematical and analytical models models

User interface:User interface: easy interaction easy interaction


Components of Decision-Support Systems

12

ModelModel

• Abstract representation illustrating Abstract representation illustrating components or relationships components or relationships

Sensitivity analysisSensitivity analysis

• Asks “what-if” questions repeatedly to Asks “what-if” questions repeatedly to determine the impact of changedetermine the impact of change


Components of Decision-Support Systems

13


Sensitivity Analysis

Figure 11-3

14

• General Accident Insurance:General Accident Insurance: Customer buying patterns and fraud Customer buying patterns and fraud detectiondetection

• Bank of America:Bank of America: Customer profilesCustomer profiles

• Frito-Lay, Inc.:Frito-Lay, Inc.: Price, advertising, and Price, advertising, and promotion selectionpromotion selection


DSS Applications and the Digital Firm

15

• Burlington Coat Factory:Burlington Coat Factory: Store Store location and inventory mixlocation and inventory mix

• Keycorp:Keycorp: Targeting direct mail marketing Targeting direct mail marketing customerscustomers

• National Gypsum:National Gypsum: Corporate planning Corporate planning and forecastingand forecasting



16

• Southern Railway:Southern Railway: Train dispatching Train dispatching and routingand routing

• Texas Oil and Gas Corporation:Texas Oil and Gas Corporation: Evaluation of potential drilling sitesEvaluation of potential drilling sites

• United Airlines:United Airlines: Flight scheduling, Flight scheduling, passenger demand forecastingpassenger demand forecasting



17

• U.S. Department of Defense:U.S. Department of Defense: Defense Defense contract analysiscontract analysis



18

• Comprehensive examination of supply Comprehensive examination of supply management chain management chain

• Searches for most efficient and cost-Searches for most efficient and cost-effective combinationeffective combination

• Reduces overall costsReduces overall costs

• Increases speed and accuracy of filling Increases speed and accuracy of filling customer orderscustomer orders


DSS for Supply Chain Management

19

• Uses data mining to guide decisions Uses data mining to guide decisions

• Consolidates customer information into Consolidates customer information into massive data warehousesmassive data warehouses

• Uses various analytical tools to slice Uses various analytical tools to slice information into small segments information into small segments


DSS for Customer Relationship Management

20


DSS for Customer Analysis and Segmentation

Figure 11-4

21

Geographic Information Systems (GIS)Geographic Information Systems (GIS)

• Software for analyzing and displaying data Software for analyzing and displaying data using digitized mapsusing digitized maps

• Enhances planning and decision-makingEnhances planning and decision-making

• Use data visualization technologyUse data visualization technology


DSS for Simulating Business Scenarios

22

Customer Decision-Support Systems Customer Decision-Support Systems (CDSS)(CDSS)

• Support decision-making process of an Support decision-making process of an existing or potential customerexisting or potential customer


Web-Based Customer Decision-Support Systems

23

• Interactive computer-based system Interactive computer-based system

• Facilitates solution to unstructured Facilitates solution to unstructured problems problems

• Set of decision makers working together Set of decision makers working together as a groupas a group

GROUP DECISION-SUPPORT SYSTEMS (GDSS)

What Is a GDSS?

24

• Hardware: Hardware: Conference facility, electronic Conference facility, electronic hardwarehardware

• Software tools: Software tools: Tools for organizing ideas, Tools for organizing ideas, gathering information, and ranking and gathering information, and ranking and seeking prioritiesseeking priorities

• People: People: Participants, trained facilitator, Participants, trained facilitator, staff supporting hardware and softwarestaff supporting hardware and software


Characteristics of GDSS

25

• Electronic questionnairesElectronic questionnaires

• Electronic brainstorming toolsElectronic brainstorming tools

• Idea organizersIdea organizers

• Questionnaire toolsQuestionnaire tools


GDSS Software Tools

26

• Tools for voting or setting prioritiesTools for voting or setting priorities

• Stakeholder identification and analysis Stakeholder identification and analysis toolstools


GDSS Software Tools

27


Figure 11-5

Group Interaction

SessionManager

SessionPlanning

IdeaGeneration

IdeaOrganization

Prioritizing

PolicyDevelopment

BrainstormingTopic Commenter

Group Outliner

Idea OrganizerIssue AnalyzerGroup Writer

Vote SelectionAlternative Eval.

QuestionnaireGroup Matrix

Policy FormationStakeholder ID.

Organizational Memory

Enterprise AnalyzerGraphical BrowserGroup Dictionary

Brief Case• Access to information

• Personal productivity

28

• Improved preplanningImproved preplanning

• Increased participation Increased participation

• Open, collaborative meeting atmosphereOpen, collaborative meeting atmosphere

• Criticism-free idea generationCriticism-free idea generation

• Evaluation objectivityEvaluation objectivity


How GDSS can Enhance Group Decision-Making

29

Executive Support Systems (ESS):Executive Support Systems (ESS):

• Information system at strategic level of an Information system at strategic level of an organizationorganization

• Addresses unstructured decision-making Addresses unstructured decision-making through advanced graphics and through advanced graphics and communicationscommunications

EXECUTIVE SUPPORT IN THE ENTERPRISE

30

• Brings together data from the entire Brings together data from the entire organization organization

• Allows managers to select, access, and Allows managers to select, access, and tailor data tailor data

• Enables executive and any subordinates Enables executive and any subordinates to look at the same data in the same wayto look at the same data in the same way


The Role of Executive Support Systems in the Organization

31

Developing ESS: Developing ESS:

• Ease of useEase of use

• Facility for environmental scanningFacility for environmental scanning

• External and internal sources of External and internal sources of information to be used for environmental information to be used for environmental scanning scanning


The Role of Executive Support Systems in the Organization

32

• Analyzes, compares, and highlights trendsAnalyzes, compares, and highlights trends

• Provides greater clarity and insight into Provides greater clarity and insight into datadata

• Speeds up decision-makingSpeeds up decision-making


Benefits of Executive Support Systems Benefits of Executive Support Systems

33

• Improves management performance Improves management performance

• Increases management’s span of controlIncreases management’s span of control

• Better monitoring of activitiesBetter monitoring of activities


Benefits of Executive Support Systems

34

ESS for business intelligence:ESS for business intelligence:

• Identifies changing market conditionsIdentifies changing market conditions

• Formulates responsesFormulates responses

• Tracks implementation effortsTracks implementation efforts

• Learns from feedbackLearns from feedback


Executive Support Systems and the Digital Firm

35

Monitoring corporate performance: Monitoring corporate performance:

balanced scorecard systemsbalanced scorecard systems

• Model for analyzing firm performanceModel for analyzing firm performance

• Supplements traditional financial Supplements traditional financial measures with measurements from measures with measurements from additional business perspectivesadditional business perspectives


Executive Support Systems and the Digital Firm

36

Strategic performance management tools Strategic performance management tools

for enterprise systemsfor enterprise systems

• SAP:SAP: Web-enabled mySAP.com™, Web-enabled mySAP.com™, Management CockpitManagement Cockpit

• PeopleSoft:PeopleSoft: Web-enabled Enterprise Web-enabled Enterprise Performance Management (EPM) Performance Management (EPM)

• Oracle:Oracle: Strategic Enterprise Management Strategic Enterprise Management


Enterprise Wide Reporting and Analysis

37

Sumber Materi PPT

• Laudon, Kenneth C. and Jane P. Laudon (2004). Management Information Systems (8th Edition). Prentice Hall. Bab 11. Official PPT.

1 Pertemuan 21 & 22 Enhancing Management Decision Making for the Digital Firm Matakuliah: J0454 /...

Documents

Transcript of 1 Pertemuan 21 & 22 Enhancing Management Decision Making for the Digital Firm Matakuliah: J0454 /...