IN SEARCH of BRANDING :WHY, HOW & WHAT

Muhammad Trieha

3 Desember 2011

Muhammad TriehaGlobal Garda Media Director

Brand Strategist

0815 7320 4171

trieha@gmail.com

@trieha

PIN BB : 21DDD313

Ym : muhammadtrieha

www.GGMideas.com

Mengapa Ini Penting?

Waktu kita terbatas

Kita harus mampu meninggalkan karya terbaik

bahkan menyejarah melampaui usia hidup kita

Kita ingin lebih MENDUNIA

It’s Time to Discover

BRAND : WHY & WHAT

WHY is BRAND?

http://www.slideshare.net/imootee/60-minute-brand-strategist-limited-edition

JADI

BRAND ITU….

http://www.slideshare.net/imootee/60-minute-brand-strategist-limited-edition

A BRAND IS NOT…

A TRADE MARK

(These are legal properties)

A MISSION STATEMENT

(This is a reminder)

A LOGO OR SLOGAN

(These are your signatures)

A PRODUCT OR SERVICE

(These are just the tangibles)

ADVERTISING

(They deliver your messages)

A BRAND IS…

POINT OF VIEW

Branding is a strategic point of view, not a select set of marketing activities

CUSTOMER VALUE

Branding is central to creating customer value, not just sound bites and images

COMPETITIVE ADVANTAGE

Branding is a key tools for creating and sustaining competitive advantage

ENGINEERED

Brand strategies must be “engineered” into the strategic planning process

ALIVE

Brand get their identity from meanings. Products and services are the blood of

brand.

Your organizational culture and standards for action are the heartbeat.

LOGIC AND EMOTION

Branding is part science and part art

http://www.slideshare.net/imootee/60-minute-brand-strategist-limited-edition

WHAT

HOW

WHY

PRODUCT VS BRAND

http://www.slideshare.net/imootee/60-minute-brand-strategist-limited-edition

BRANDING IS A PROCESS

http://www.slideshare.net/paulsjr/brand-touchpoints

BRANDING GOAL ADVOCACY

TANTANGANNYA ADALAH…

http://www.slideshare.net/imootee/60-minute-brand-strategist-limited-edition

BAGAIMANA

MEMENANGKAN

PERSEPSI

CUSTOMER?

DON’T WORRY BE HAPPY,

PELUANG SELALU TERBUKA

CARANYA!

MARI BELAJAR DARI 2 PRIBADI AGUNG

DALAM SEJARAH

MUHAMMAD SAW

ABU BAKAR RA.

AL AMIIN

ASH SHIDDIQ

YANG TERPERCAYA

YANG SELALU MEMPERCAYAI

& MEMBELA

Brand yang hebat selalu dibangun di atas

integritas yang kuat.

Bentuk integritas adalah sikap jujur &

selalu berorientasi pada pelanggan

TRUSTED BRAND (Al Amiin)

Ketika kita sudah yakin usaha kita baik

dan benar, tugas berikutnya adalah

MENGKOMUNIKASIKAN sehingga

ORANG AKAN MEMBERIKAN

KEPERCAYAAN

TRUSTING CUSTOMER (Ash Shiddiq)

BAHASA LAIN KOMUNIKASI

DAKWAHMARKETING

PENAWARANSOSIALISASI

MARKETING 1.0

MARKETING 2.0

MARKETING 3.0

SUMBER : MARKPLUS INSTITUE OF MARKETING (MIM)

PositioningBeing Strategy

DiferentiationCore Tactic

BrandValue Indicator

Brand Integrity

INTI MARKETING

BERKARAKTER UNGGUL, BERNILAI BEDA, TERKOMUNIKASIKAN BAIK

Unique Product/Program

Flexible Price

Everywhere Place

Heartful & Powerful Promotion

Skillful People

Simple Process

Physical Evidence

It’s YOU

MELALUI MEDIA APA?

Old Media– TV

– Radio

– Print News Paper

New Media– Internet

– Viral Marketing

– Product Placement

– Banner

– Online Video

etc.

BENTUKNYA APA?

IKLAN

MEDIA EXPOSE

PUBLIC RELATIONS

EVENT

PROMOTION TOOLS

PENERBITAN MEDIA

TESTIMONI

COMPANY VISIT

SEMINAR/SHOW

ONLINE INTERACTION

OFFICE/SHOP DISPLAY

PENGEMASAN PRODUK

KEMITRAAN

CUSTOMER EXPERIENCE

Google is Your Best Marketer, mulailah branding Anda (minimal) secara online

SELAMAT MENCOBA

Let’s Start

Terima Kasih

we talk ideas

Jl. Soekarno-Hatta 550 Bandung-IndonesiaTelp. (022) 756 4026 Fax (022) 7530 761

www.GGMideas.com