SEOMaintain Your Digital Goods

OlehDaeng Rosanda, S. Kom

Apa sih SEO?

Search Engine Optimization

Yakin?

Terus Kalau Rangking?

Gimana Cara Ngitungnya?

Cara Dapatinya Dari Mana?

Let’s Go

Data

Data yang seperti Apa?

Data VS Metadata

“Data adalah catatan atas kumpulan fakta.”

Rekayasa Perangkat Lunak - Janner Simarmata

“Metadata is structured data about data”

EU-NSF Working Group on Metadata 1999

Kenapa metadata?

Coba Tebak!

Coba Tebak!

Coba Tebak!

Pengolahan Metadata

Hasil Metadata

Data Driven Engine

Machine Learning

Decision

Caranya?

Produk Digital

Strategi

Target Market

Cara Breakdown Target Market

Digital Marketing

Isi (content)

Content Strategists

• Anchoring• Customer Experience• User eXperience

• User Interface

• Trends Researcher• Big Data Operation / Recommendation

Customer eXperience

• Bounce Rate• Spent Time• etc

Unique Contents

Different Each Page

Preparation

Observer (Design Pattern)

Observer (Design Pattern)

High Availability (HA)

Optimization

• Meta Keyword• Meta Description• Meta Title• Scheme• Open Graph• Application and Server• Testing

Digital Advertising

• Facebook Ads• Instagram Ads• Google Ads• Affiliate• etc

Digital Ads Characteristics

• Cost Per Click (CPC)• Cost Per Million Impression (CPM)• etc

Landing Page

Conversion Rate

Rate Of Investment

Demikian

Kesimpulan

• SEO tanpa pengetahuan Teknis Percuma.• Teknik tanpa SEO, sulit di “Bisnis” kan.• SEO selain ada banyak positif, tapi sisi

negatifnya juga fatal.• Situs sering di serang oleh hacker.• SEO dan Apps memang tidak mudah,• Tidak harus sendiri, Built it with your

team.• Bisnis untuk sebagian orang lebih

dimengerti daripada kode.

So, Who We Are?

We Are The NEXT

Refferences

• Framework Weakness: The Entity Model Generation. Microsoft Journal

• Varien Flat Data Journal• Amazon AMI Linux & Redistributable Network Guidance• Gio Cloud Journal Refference for High Availability Server• Zend Framework Manual Guide• Magento Community• Growth Hacker Marketing• 10 Strategi Management Terbaik di Dunia• Business Metadata: Capturing Enterprise Knowledge• Rekayasa Perangkat Lunak• EU-NSF Working Group on Metada 1999