ER Campaignmg

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E.R. “DIGITAL MARKETING” 31/5/2015

Transcript of ER Campaignmg

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E.R. “DIGITAL MARKETING”

31/5/2015

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• Banners - with latest designs about ER.

• Press release - with Photos, Videos.

• Media Production - Short Videos about Campaign.

• Monitoring & tracking with Google analytics .

• Sales Andalusia - 1st aid box at the footer with price.

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Content is the } King {

• Comic «ينفع تجرب » .

• Infographics « ....خطوات عمل تنفس صناعة ، خطوات عمل »

• Trauma team “Bluecode” “the speed of decision-making”

• Tips for your heart, tips for breath and General Tips .

• Publish photos from Emergency room .

• Engagement Post "Success stories" - How we saved lives in minutes.

• The Ambulance's features list.

• SAVE THE NUMBER “16781” talk about emergency services by calling

an ambulance in order to save your life.

• Using Hashtag “ #واحد_رقم ”

• Ultrasound and CT 24\7

Part 1

Awareness about E.R. Campaign:

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• How to rescue yourself or someone till the ambulance came.

• Athletes: any injury within doing sports.

• Mothers or whoever dealing with children.

• Elder people: with chronic diseases.

• Car accidents or bikers.

• Articles and tips from our doctors for first aid.

Part 2

Highlighting Our Services:

• High quality, creative old & new designs for our services .

• Hospital Certificates .

• Special offers for heart, pregnancy and child.

Free Daily Tips :

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• Campaign Official Designs.

• Short videos Max "30sec".

• Success stories .

• Change Cover & Photo with Campaign design.

• Upload Media Production videos with Hashtag.

• Outsource video making.

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• Change Cover & Photo with Campaign design.

• Tweet Short Tips How to rescue yourself or someone till the ambulance came.

• Change Cover & Photo with Campaign design.

• Posting same Facebook ideas with unique Hashtag.

• Introductory to First Aid Learn the basics of First Aid “Rich Text, Photos”.

• Presentation for our Andalusia ER Services .

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• Bulk short SMS with call to action

SAVE THE NUMBER “16781”

IDEAS

• Woman who’s surprisingly felt in labor and she’s trying to call 16781

• A little kid whose mother save Andalusia call center after

“Mum & Dad’s number on his mobile phone for any emergency case”.

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“We Always strive for optimal number of ROI with the lowest ad cost”

We will use Facebook our main channel for paid posts .

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• Building A Website Is NOT Enough

• Top Presence In Search Engines Is REQUIRED

• Increase Visibility

• Search Network

• Related Websites

• Keyword Research

NEED • Customer Has A Need

SEARCH • They Search Web / Medical Service

CONSIDER • Client Considers Our Offers

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• Keyword Based Targeting. e.g.( االسعافات االوليه –طوارئ –اسعافات اوليه )

• Placements. ( في مواقع معينه فقط االعالنات )

• Contextual Targeting. ( المسبق إستهدافها المواقع الشريكه لجوجل بالكلمات االعالن وظهورة في ) .

• Topics. ( كافة المقاالت ذات صلة بمجال الصحة )

• Combination. ( دمج اكثر من طريقة لإلستهداف )

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1- Search Network Example 2- Related Websites

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- Contact with the application to be a sponsor.

- send messages to the App users what they can do in emergencies cases.

- “IDEA” We should target the App Facebook Fan Page because 250 K fans.

- “IDEA” We can add an emergency button into Bey2olak App redirect them to 16781.

• Gather all “refused” designs and Dr. Maged or Dr. Haitham

write an article discussing how Andalusia group choose its

design.

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THANK YOU DIGITAL MARKETING DEPT.