MASYARAKAT  TELEMATIKA  INDONESIA  Indonesian  ICT’s  Society  

Ringkasan Materi

•  a gradual restructuring of the mobile value chain •  a steady shift in value from the traditional pillars of the

mobile economy, telco services and mobile handsets into app ecosystems

App Economy has brought

•  the emerging component of the value chain •  represents the fastest growing area in the mobile value

chain today •  will continue to do so in the foreseeable future.

“Mobile App Economy” is..

In 2012, the global app economy accounted for 18% of the combined app services & handset market

n  By 2016 the contribution of app economy will rise to 33%

n  Equivalent to half of the handset market ~ source: VisionMobile

•  $143 billion: Estimated total market size for mobile apps by 2016

Market Size and Forecasts

•  25: Percentage of enterprise IT budgets invested in mobile app development by 2017

•  400: Percentage growth in number of enterprise software applications that will be mobile-optimized by 2016

Enterprise Growth and Impact

•  Growing percentage of the jobs creations for the iOS and Android developers

Hiring and Career Trends

2012 •  Was worth US

$53 Billions in 2012

2016 •  Will be US$

143 Billions in 2016

GO-JEK Apps to find bike to ride UBER

Apps to find car to ride

GRAB-TAXI Apps to find Taxi nearby

WHATSAPP Apps to chat in real time with anyone, anywhere

Indonesia’s revenue growth was 1.8x increase

Index of Downloads doubled in Indonesia (1.7x)

Innovation creates Jobs •  The resulting explosion of creation and entrepreneurship has produced a wide

variety of new products, revenues, businesses and jobs •  the need to create, market, and maintain apps has become an entirely new source of

jobs

Cooperation matters •  could not accomplish without contributions of a wide variety of other players •  innovation and job growth requires the cooperative contributions of a team, even if all

the players don't have the identical interests

Light-touch regulation is important •  Government agencies should restrict themselves to 'light-touch' regulation of the App

Economy unless there's real problems in the market

MASYARAKAT  TELEMATIKA  INDONESIA  Indonesian  ICT’s  Society