Which one are you?
Who wants to leave their job and start a company?
Who wants to stay in ther company but do new
things?
Done What Has Not Been Done Before
Many of the initial corporate web sites in TukeyFirst digital agencyFirst web design awardFirst e-retail siteFirst direct marketing agency
Builded and Helped To Build Many
Many corporate websites2 online marketplaces2 database marketing agencies2 local associations2 digital agencies1 e-retail site1 health portal1 kids community portal1 deal site1 digital advertising network
Enterpreneur• Merriam-Webster: “one who organizes, manages and assumes the risks of a business or enterprise.”
• Dictionary.com: “a person who organizes and manages any enterprise, especially a business, usually with considerable initiative and risk.
Intrapreneur• A person within a large corporation who takes direct responsibility for turning an idea into a profitable finished product through assertive risk taking and innovation.
• Intrapreneurs have entrepreneurial skills blended with managerial skills but operate within the confines of an organization.
* American Heritage Dictionary
Same SpiritProactiveRisk TakerWorkoholicMaking Dreams Reality TirelessStubbornLeading CreativityInventiveSelf-StarterPassionate
Enterpreneur• Your own boss• No bureaucracy• Chance to be original• You decide on your own salary• Reward and appreciate your self
FREE
Enterpreneur No secure paychecks
No benefitsLong working hours
Intolerable to mistakesTax burden
UNSECURE & ALONERISK & PAIN
Intrapreneur• Staying in a friendly well known
environment• Practicing your skills within a low
risk environment• Using companies’ resources, reputation
and knowledge• Access to customers and infrastructure
LOW RISKLARGE PROJECTS
AVAILABLE RESOURCES
Come to work each day willing to be fired
Circumvent any orders aimed at stopping your dream
Do any job needed to make your project work, regardless of your job description
Find people to help you
Work underground as long as you can – publicity triggers the corporate immune system
Build your team; intrapreneuring is not a
solo activity.
Honor your sponsors
Remember , it is easier to ask for forgiveness than for permission
Be true to your goals, but be realistic about the ways to achieve them
Keep the best interests of the company and its customers in mind, especially when you have to bend
the rules or circumvent the bureaucracy
There Are Intrapreneurs Everywhere
• Who invented Post-it at 3M?• Who developed the gamificaticon concept of foursquare?
• Wo developed ‘’one click order’’ at amazon?
• Who prepred the secure payment system of e-bay
• Who invented the CAPTCHA?
Behind every web site, application, social network, web service you discover with delight
there are intrapreneurs
Smart organizations will seek out individuals who like to invent, innovate and want to be on
the front lines of change.
Intrapreneurs are most successful when management empowers and supports them and in turn the intrapreneurs represent the best
interests of their organizations
There Are Intrapreneurs Everywhere