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BUSINESS PRESENTATION SKILLS
To :Ms Fatima Farooq
By :TashfeenBilal
Absar
Salman
Mujahid
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TARGET MARKET STRATEGY
Context:
> INTRODUCTION:
> EXPLANATION-Market Scope Strategy
-Market Entry Strategy
-Product Strategy
-Promotional Strategy-Distribution Strategy
-Pricing Strategy
> CONCLUSION
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INTRODUCTION
Q:What Is Target Marget ?
Advertising to people
For specific products
Placing infront of people Having certain characteristics
Focusing a certain group of people
And the techniques used to plan these are calledTARGET MARKETING STRATEGY.
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MARKET SCOPE STRATEGY
1. Single Market Scope
2. Multi Market Scope
3. Total Market Scope
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MARKET ENTRY STRATEGY
1. First In Strategy
2. Early Entry Stretagy
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PRODUCT STRATEGY
Product Positioning Strategy
Product Repositioning Strategy
New Product Strategy
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PROMOTIONAL STRATEGY
Promotional Mix:
Nature Of Product
Durability
RiskPurchasing Amount
Media Selection Strategy:Newspaper
BillboardsFlyers
Internet
Radio
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DISTRIBUTION STRATEGY
Distribution Scope Strategy:
Sole Distribution
Intensive DistribitionSelective Distribution
Muiltiple Channel Strategy:
Complementary Channel
Competitive Channel
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PRICE STRATEGY
1. Maintaining The Price
2. Reducing The Price
3. Increasing The Price
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TYPES OF TARGET MARKETS
1) The Consumer Market:Individuals and households who buy goods for their
own use or benefit are part of the consumer market. Drugand grocery items are the most common types of consumer
products.2) The Industrial Market:
Individuals, groups or organizations that purchase your
product or service for direct use in producing other products
or for use in their day-to-day operations.3) The Resellers Market:
Middlemen or intermediaries, such as wholesalers andretailers, who buy finished goods and resell them for aprofit.
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FURTHER DIVISION OF TARGET MARKET
Geographic: Decide if your business is going to do business on a local,regional, national or international level. Identify the geographic region
where your market is located. Identify specific boundaries within which
you will do business.
Demographic: Potential customers are identified by criteria such asage, race, religion, gender, income level, family size, occupation,education level and marital status.
Psychographic: Many businesses offer products based on theattitudes, beliefs and emotions of their target market. The desire for
status, enhanced appearance and more money are examples of
psychographic variables.
Behavioristic: Products and services are purchased for a variety ofreasons such as, brand, loyalty, cost, how frequently and at what time of
year customers in a segment use and consume products.
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Example
Market Scope Strategy:
KIDS Were The Target Market
No Other Product
Total Market ScopeMarket Entry Strategy:
First Entry Strategy
Product Strategy:
New Product Positioning Strategy
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Promotional Strategy:
Nature Of ProductTarget Market Defined
FAST TO COOK,GOOD TO EAT
Distribution Strategy:
Intensive Distribution ChannelPricing Strategy:
Price Maintaining Strategy
Price Was Set By Focusing Social
Class MIDDLE CLASS
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CONCLUSION
The principle of target market strategy is thatthe products and services needs of individualcustomers differ. These strategies helps
targeting the customer who will consume theproducts and services offered.
These strategies provides a better way tounderstand different customer and theirdifferent needs . Providing us a better way todevelop products in an efficient manner.
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THANK YOU ALL FORLISTENING.
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ANY QUESTIONS PLEASE .
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