Three Main Tourism Sectors to Strengthen Tanjung Lesung SEZ
Sectors in Tourism Industry
Tourism
Accommodation
Adventure Tourism and Recreation
Attractions
Events and Conferences
Food and Beverage
Tourism Services
Transportation
Travel Trade
• Hotel• Bed and Breakfasts and Farm/Ranch Vacation Sites• Cabins, Cottages and Houseboats• Campgrounds• Hostels
• Outdoor Adventure and Ecotourism• Ski Resorts• Golf and Tennis Facilities• Parks• Marine Facilities
• Historic sites• Heritage homes• Museums• Halls of fame• Art galleries• Botanical garden• Aquariums• Zoos
• Special Event• Meeting, Incentive, Convention,
and Exhibition (MICE)
• Restaurant• Lodging Properties• Retail Store• Vending
• Catering• Snack Bar• Cruise Ship• Bar/Taverns
•Government•Industry Associations•Marketing Services•Research•Retail
•Rail Transport•Ground Transport•Water Transport
•Retail Travel Agencies •Wholesale Tour Operator
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Strengthen Tanjung Lesung's Attraction Through Developing Three Main Tourism Sectors
MICE (Meeting, Incentive, Convention, and Exhibition)
MICE is used to refer to a particular type of tourism in which large groups planned usually well in advance are brought together for some particular purpose. Most components of MICE are well understood, perhaps with the exception of Incentives. Incentive tourism is usually undertaken as a type of employee reward by an company or institution for targets met or exceeded, or a job well done. Unlike the other types of MICE tourism, Incentive tourism is usually conducted purely for entertainment, rather than professional or educational purposes.
Education Facilities
Competing other tourism destination through providing in qualify human resources. Education facilities couldbe a good strategy in order to create distinction of Tanjung Lesung SEZ such build aviation training and education center, hospitality and tourism educational school
Theme ParkGroup of entertainment attractions, rides, and other events in a location for the enjoyment of large numbers of people. It is s a place with attractions made up of rides, such as roller coasters and water rides. They usually contain a selection of different types of rides, along with shops, restaurants and other entertainment outlets. Theme parks can be enjoyed by adults, teenagers and children.
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1. MICE
What is M.I.C.E (Meeting, Incentive, Convention, Exhibition)?
M = Meetings, an event where the primary activity of the attendees is to attend educational sessions,
participate in meetings/discussions, socialize, or attend other organized events. There is no exhibit
component to this event.
I = Incentives, a travel reward given by companies to employees to stimulate productivity. An incentive
also known as an incentive trip.
C = Conventions, Convention is an assembly of persons met for a common purpose. Conventions are
often held annually, calling for more intensive planning organizes not only the business of the
convention, but also an extensive social program.
E = Exhibitions, an event at which products and services are displayed. The primary activity of
attendees is visiting exhibits on the show floor. These events focus primarily on business-to-business
(B2B) relationships. Moreover exhibition can mean to display of products or promotional material for the
purposes of public relations,sales and/or marketing.
The process of providing a MICE event
The interrelationship between each
supplier and the delegates is extremely
important to the success of the MICE
event
Top Hotel for Meeting
No. Hotels
1 THAILAND, Centara Grand & Bangkok Convention Center at CentralWorld
2 UEA, Abu Dhabi, Emirates Palace Abu Dhabi
3 USA, Aspen, Aspen Meadows Resort
4 USA, Los Angeles, The Ritz-Carlton, Los Angeles
5 UNITED KINGDOM, Hertfordshire, The Grove
6 TURKEY, Ankara, Sheraton Ankara Hotel & Convention Center
7 USA, New York, The New York Palace
8 CHINA, Hong Kong, Four Seasons Hotel Hong Kong
9 USA, San Francisco, The Fairmont San Francisco
10 UNITED KINGDOM, Scotland, The Gleneagles Hotel
Source: http://www.gayot.com/hotels/bestof/10best_conferencehotels.html
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Explore the latest trends,
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exchange ideas, share best
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Indonesia (THINC Indonesia) -
where all industry stakeholders
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MICE: What’s Suit for Tanjung Lesung?
Held facilities and event for fulfill the companies’ need around for sort of events like outbond or outing activities (capacity building, upgrading, leadership training camp, ect.). They also could be an incentive program for employee.
Flying fox Team Work Fun Game Paint Ball
Potential Market for Company Outing Event
Kawasan Industri (Industrial Zone) Cikarang and Cilegon – Tanjung Lesung 116 km (approx. 1 hour 50 mn.)Approximately there are 182 companies (company list)
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2. Education Facilities
Education Facilities Focus
Tourism and Hospitality Education Center for Aviation Education/Training
Building and Preparing Competence Human Resources for Toursim Business
Tourism and Hospitality Education
Join Program with Existing Institutuition
Engage with local people
Aviation
Use airstrip for center of
activities
Trying aviation
activities for Tourism
Attaraction
High Demand for PilotThe aviation industry is forecast to need more than 500,000 new pilots
over the next 20 years to meet demand for international travel
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3. Theme Park
Top Theme Park Operator/Company
Rank Amusement park corporations Country 2008[1] 2009[2] 2010[3] 2011[4] 2012[5] 2013[6]
1 Walt Disney Parks and Resorts United States 118,000,000 119,100,000 120,600,000 121,400,000 126,479,000 132,549,000
2 Merlin Entertainments Group United Kingdom 35,200,000 38,500,002 41,000,000 46,400,000 54,000,000 59,800,000
3 Universal Studios Recreation Group United States 25,700,000 23,700,000 26,300,000 30,800,000 34,515,000 36,360,000
4 OCT Parks China
People's Republic of China
13,400,000 15,800,000 19,300,000 21,730,000 23,359,000 26,180,000
5 Six Flags Inc. United States 25,300,000 23,800,000 24,300,000 24,300,000 25,750,000 26,100,000
6 Parques Reunidos Spain 24,900,000 24,800,000 25,800,000 26,220,000 27,130,000 26,017,000
7 Cedar Fair Entertainment Company United States 22,700,000 21,100,000 22,800,000 23,400,000 23,600,000 23,519,000
8 SeaWorld Parks & Entertainment United States 23,000,000 23,500,000 22,400,000 23,600,000 24,310,000 23,400,000
9 Fantawild Group
People's Republic of China
N/A N/A N/A N/A 9,193,000 13,188,000
10 Haichang Group People's Republic of China
N/A N/A N/A 7,550,000 9,400,000 10,096,000
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4. Combining Focus
Combining Focus for an Uniqueness:
MICE
Education FacilitiesThempark
Figure out how the combination among three main activies could stamp an uniqueness of Tanjung Lesung Special Economic Zone in Tourism Business
Keywords: aviation, outing activities, resort, beach, ect.
Example