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Page 1: Portfolio2016 Wong

DESIGN FOR PEOPLEDESIGN WITH EMPATHY

ZhiyanEMMA Wong

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03 04 0501 02

Inquiry-Based Scenario AnalysisBrainstormingAffinity DiagramStoryboardingPrototyping

Literature ReviewSurvey & Interview & Video RecordingWireframingInquiry-Based Scenario AnalysisBrainstormingAffinity Diagram

Community BuildingHuman-centered System Design

Design HeritageDesign LanguageIdentifierAbstraction Combination

Survey & Interview & VideoWireframingAnalysisBrainstorming

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VEOMO Shopping Cart / 2015.12 - 2016.3

Zhiyan Wang / Project Portfolio / Purdue University / 2016

VEOMO

VEOMO is a smart shopping cart that offers a

more enjoyable grocery shopping experience.

With VEOMO, you will be able to eliminate the current complicated shopping process, including checking out / bagging / ...

Shopping Cart

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Zhiyan Wang / Project Portfolio / Purdue University / 2016

VEOMO Shopping Cart / 2015.12 - 2016.3VEOMO Shopping Cart / 2015.12 - 2016.3

Zhiyan Wang / Project Portfolio / Purdue University / 2016

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Zhiyan Wang / Project Portfolio / Purdue University / 2016

WAIT MORE THAN YOU IMAGINED PAY MORE THAN YOU PLANNED

MORE APPROACHABLE

HIGH COST

LOW COST

OPPORTUNITY

AREA

OPPORTUNITY

AREA

This project focuses on those who shopping for small families, which is a trend especially in big cities. People in this group usually purchase relatively small amount of items, but tend to shop more frequently for freshness reasons.

Based on this focused group, series of reasearch are done in order to come up with a systematic design that will make the shopping experience more enjoyable.

AEIOU ANALYSIS

DELIVER

DEVELOP

DEFINE

DISCOVER

VEOMO Shopping Cart / 2015.12 - 2016.3SEARCH LONGER THAN YOU THOUGHT BUY MORE THAN YOU INTENDED

FIE

LD

RE

SE

AR

CH

CU

RR

EN

T

SO

LUT

ION

LESS APPROACHABLE

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SEARCH FOR ITEM SORT IN CART WALK AROUND CHECK OUT BAG TRANSPORT

• Move items from the cart to the counter (unorganized)

• Wait in line• Ask for assistance if error

appears or mistakenly click something - extra time

• Spend extra time walking around and see if there is anything need to buy but forget to put into the list

• Separate different items in different area of the cart (only if buy a lot)

• This action happened 10% of times based on survey

• Take time reorganize the shopping sequence to spend less time walking and searching

• Move bagged items from the cart to the car/ transportation serveices

• Move items from the counter to separated bags

• Move bagged items to the cart

• Can cause negative

emotion based on how

complex the system in the

supermarket is

• Expect the food will be

bagged based on different

temperature requirements

or other conditions

• Might cause negative

emotions based on how

much time the consumer

wants to spent in store

• Want to finish the check out

process as soon as possible

• Often experience multiple

re-checking process which

leave negative emotions

• Realize the sorting done

earlier does not make sense

• Have to re-bag and move

everything again

• Feel better just because it is

time to get out of the store

and heading home

Zhiyan Wang / Project Portfolio / Purdue University / 2016

Field reasearch, including observation as well as interviews are conducted based on the facts that how people feel in the supermarkets. Including framework,mind map, and various other ways of organizing infomation are conducted.

EXPERIENCE MAP

DELIVER

DEVELOP

DEFINE

DISCOVER

VEOMO Shopping Cart / 2015.12 - 2016.3 MAKE LIST TRANSPORT

PH

AS

ISIN

TERA

CTIO

NE

XP

ER

IEN

CE

EM

OT

ION

AL

MO

DE

PR

OC

ES

S

• Check storage / fridge• Write down shopping list on

a piece of paper• Input shopping list on a

portable device (phone)

• Take public transportation or drive, or walk depends on the amount of items they need to buy and weather condition

• Know family routine

• Estimate food / product

consumption trend

• Be able to manage the

balance between supply

and demand

• Decide the amount of items

need to buy

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Two online survey have been conducted on global social media sites, in order to get feedback from consumers

on the refined 6 directions. The surveys received nearly 80 responses.

47%10%27% 3%5%

52%

28%

48%

36%

OPPORTUNITY

• People prefer not carrying extra things with them, even it might be fun to intereact with• Conflicts between consumer interests and store profits are still there• This design is not for few time use, but for a long time use• From financial management perspective, less change to the current product is better

• Refine Concept 4 by referencing different ideas from other concepts• Improve the consumer - product interaction• Refine Concept 4 to make it a more mature product

CONCEPTS & FEEDBACK

Zhiyan Wang / Project Portfolio / Purdue University / 2016

VEOMO Shopping Cart / 2015.12 - 2016.3

DELIVER

DEVELOP

DEFINE

DISCOVER

8%

ShoppingEfficiency

InformationSecurity

Approachability

Portability

INSIGHT

According to the research and design guide which were created earlier, brainstorming, ideation as well as online surveys are conducted in this session.

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Zhiyan Wang / Project Portfolio / Purdue University / 2016

VEOMO Shopping Cart / 2015.12 - 2016.3

DELIVER

DEVELOP

DEFINE

DISCOVER

EXPLORATION &PROTOTYPESAccording to the feedback gathered from the online surveys, further assessments are done and follwed by mock-up making and user testing.

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Zhiyan Wang / Project Portfolio / Purdue University / 2016

VEOMO Shopping Cart / 2015.12 - 2016.3

DELIVER

DEVELOP

DEFINE

DISCOVER

RE

GU

LA

R

EX

PE

RIE

NC

EW

ITH

VE

OM

O

SCAN BARCODE PUT ITEM IN BAG PAY WITH CARD GRAB THE BAG AND YOU’RE DONE

HAVE EVERYTHING IN

CART

WAIT IN LINE TO CHECK OUT PUT ITEMS

ON COUNTERPUT ITEMS

ON COUNTER

SCAN WITHSELF-CHECK OUT

ASK FOR HELP RE-SCAN PAY WITH CARD MOVE ITEMSAWAY FROM

COUNTER

MOVE ITEMSTO THE BAGS

ERROR OCCURS

PAY WITH CARDMOVE ITEMSAWAY FROM

COUNTER

MOVE ITEMSTO THE BAGS

MIGHT HAPPENMULTIPLE TIMES

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PAY WITH CARD

GRAB THE BAG AND YOU’RE DONE

Zhiyan Wang / Project Portfolio / Purdue University / 2016

VEOMO Shopping Cart / 2015.12 - 2016.3

4

3

SCAN BARCODE

PUT ITEM IN BAG

VEOMO Shopping Cart / 2015.12 - 2016.3

Zhiyan Wang / Project Portfolio / Purdue University / 2016

1

2

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FRESHEN Fridge / 2015.9 - 2015.11

Zhiyan Wang / Project Portfolio / Purdue University / 2016

FRESHENDue to space limitation, lack of awareness and

technology ... , most of the college students who

live on campus do not have a comprehensive

understanding about “Food Safety”.

My design goal is to create a unique experience for college students to build and maintain healthy food-related behaviors.

Fridge for College Student

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Zhiyan Wang / Project Portfolio / Purdue University / 2016

FRESHEN Fridge / 2015.9 - 2015.11

OOPS! I TOTALLY FORGOT!How long do you usually keep your leftovers in your fridge? College students who cook or store food in fridge in their dorms usually cook a large amount of food each time and store those leftovers in their fridges for a long time concumption, which causes them forgeting what they stored and when they put certain food in.All these behaviors in most of the cases Food Poinsoning and other related health concerns.

Zhiyan Wang / Project Portfolio / Purdue University / 2016

FRESHEN Fridge / 2015.9 - 2015.11

FOOD POISONINGLeftovers kept for more than 3 days in the fridge, the risk of food poisoning increases. Food poisoning - also called foodborne illness, is caused by harmful organisms, such as bacteria in contaminated food. Because bacteria typically don’t change the taste, smell or look of food, you can’t tell whether a food is dangerous to eat. So if you’re in doubt about a food’s safety, it’s best to throw it out.

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Zhiyan Wang / Project Portfolio / Purdue University / 2016

FRESHEN Fridge / 2015.9 - 2015.11 FRESHEN Fridge / 2015.9 - 2015.11

Zhiyan Wang / Project Portfolio / Purdue University / 2016

?After all the research and analysis, the following two are the leading causes of college students’ incorrect ways treating their food when they use a fridge and later experiencing food poisoning.

PROBLEM STATEMENT

FORGET ABOUT THE FOOD LEFT FOOD UNORGANIZEDSPOILAGE

STUDENTS’ BEHAVIOR 1 STUDENTS’ BEHAVIOR 2

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Zhiyan Wang / Project Portfolio / Purdue University / 2016

FRESHEN Fridge / 2015.9 - 2015.11

FOOD SAFETY IN COLLEGE

Zhiyan Wang / Project Portfolio / Purdue University / 2016

FRESHEN Fridge / 2015.9 - 2015.11

WHAT CAUSE FOOD POISONING AT COLLEGE?Among College StudentsFood poisoning is caused by food and water which has become infected by bacteria, or viruses, parasites or toxins. This results in different types of food poisoning although they share the same symptoms, for example abdominal pain, vomiting and diarrhoea.

Students Who Live On Campus and Cook By Themselves

“Sometimes I have stomachache, but I buy and prepare the food my own, the food SHOULD be fine.“

“I do make sure all the food are cooked before I eat it. But foodborne still happen to me. I DON’T know why.“

“Oh! Is it because of the fridge? Yeah, maybe I kept the food in fridge for too long, but it doesn’t smell bad at all and looks okay. DIDN’T pay attention to it though.“

“Right, it always happen to me, I FORGOT I even bought this and that before I do a complete check of my fridge every month or so.“

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Zhiyan Wang / Project Portfolio / Purdue University / 2016 Zhiyan Wang / Project Portfolio / Purdue University / 2016

FRESHEN Fridge / 2015.9 - 2015.11

LOW ENERGY EFFICIENCYduring peak electrical times

GET FORGOTTENafter store in fridge for long time

ITEMS TOUCH EACH OTHERfood are stored in inproper containers

WASTE ENERGY / LOW TEMPERATUREunecessary open/closing doors for multiple times

WRONG TEMPERATUREhot food thrown into fridge without cooling down

LIMITED SPACEnot enough gap between fridge and wall

!

Zhiyan Wang / Project Portfolio / Purdue University / 2016

FRESHEN Fridge / 2015.9 - 2015.11

OBSERVATION &INTERVIEWAccording to the feedback gathered from interviews and observertions, Main issues that cause foodborne illness to college students have been listed on the right side of the page.

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Zhiyan Wang / Project Portfolio / Purdue University / 2016

FRESHEN Fridge / 2015.9 - 2015.11

Zhiyan Wang / Project Portfolio / Purdue University / 2016

FRESHEN Fridge / 2015.9 - 2015.11

EXPERIENCEMAPThe whole experience / behaviors have been recorded and turned into the framework as shown. More in depth research has been conducted before the potential design opportunity has been determined.

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Zhiyan Wang / Project Portfolio / Purdue University / 2016

FRESHEN Fridge / 2015.9 - 2015.11

Zhiyan Wang / Project Portfolio / Purdue University / 2016

FRESHEN Fridge / 2015.9 - 2015.11

DESIGN GOAL &POTENTIAL SOLUTIONBased on the experience map and design opportunities that have been conducted earlier, the framework on this page showed the goal of solving the problem - “incorrect behaviors cause foodborne illness“ as well as potential solutions have been found and listed as below.

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Zhiyan Wang / Project Portfolio / Purdue University / 2016 Zhiyan Wang / Project Portfolio / Purdue University / 2016

FRESHEN Fridge / 2015.9 - 2015.11

According to the interview results and observations, the following are the summary of “ what encourages / stops college students from cooking “, and the exact quotes from the students - ranging from freshman to senior (including fifth year senior).

FRESHEN Fridge / 2015.9 - 2015.11

PERSONA

COLLEGE STUDENTS WANT: - CONVENIENCE - EASY TO ACCESS - SPEED - HEALTHY LIFESTYLE

Jane has a very busy schedule during her junior year so she rarely cook. She tried very hard to keep slim because

she has several job interviews in the next few months. That’s the reason why she bike to classes everyday and try

to walk as often as possible. She has her academic life relatively organized, but sometimes she also experiences

procrastination. Her family is around middle class. But her parents let her fight for her own future and since the

first year at college, she started doing part-time jobs and saving money every month. Due to the busy schedule,

she usually brought dishes from resturant after work or bought microwavable food from super market.

She mentioned several times to her friends and parents that she really wants a balanced life that she can go

to yoga classes more often and cook fresh food more often, not just eat fast food or microwave food.

Now, even though there is a kitchen in her dorm that she can use, she usually cooks 1-2 times a month maximum.

“ I wish I had 48 hours/day so I can keep healthy and maintain academic performance at college.”

ACCESSIBILITYSPEEDHEALTH

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Zhiyan Wang / Project Portfolio / Purdue University / 2016 Zhiyan Wang / Project Portfolio / Purdue University / 2016

FRESHEN Fridge / 2015.9 - 2015.11

Students face many rigors while studying for a college education and they often eat whenever and wherever it is convenient. The goal for this design is to offer those students who live on campus and cook for themselves an unique experience to build and maintain a healthy livestyle.

Zhiyan Wang / Project Portfolio / Purdue University / 2016

FRESHEN Fridge / 2015.9 - 2015.11

DESIGN INTENT

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FRESHEN Fridge / 2015.9 - 2015.11

INSPIRATION

Researches about appeals are conducted based on COLOR, CONTOUR and PATTERNS.

Zhiyan Wang / Project Portfolio / Purdue University / 2016

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Zhiyan Wang / Project Portfolio / Purdue University / 2016 Zhiyan Wang / Project Portfolio / Purdue University / 2016

FRESHEN Fridge / 2015.9 - 2015.11FRESHEN Fridge / 2015.9 - 2015.11

IDEATION &REFINEMENTAfter collecting and analyzing the inspiration board and image board, ideation and refinement session are conducted to explore product options.

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Zhiyan Wang / Project Portfolio / Purdue University / 2016 Zhiyan Wang / Project Portfolio / Purdue University / 2016

FRESHEN Fridge / 2015.9 - 2015.11

IWANTTOEAT HEALTHY.

FRESHEN Fridge / 2015.9 - 2015.11

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FRESHEN Fridge / 2015.9 - 2015.11

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Zhiyan Wang / Project Portfolio / Purdue University / 2016 Zhiyan Wang / Project Portfolio / Purdue University / 2016

FRESHEN Fridge / 2015.9 - 2015.11

There are two drawers, one on each side to encorage students to sort food. the sorting system might be based on different temperature requirements or different type of food.

LOW TEMPERATURE

GET FORGOTTEN

MIXED SMELL

WASTED ENERGY

WRONG TIMING

LIMITED SPACE

FRESHEN Fridge / 2015.9 - 2015.11

START SORTING

There are two drawers, one on each side to encorage students to sort food based on different temperature requirements or as students’ preferred.

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Zhiyan Wang / Project Portfolio / Purdue University / 2016 Zhiyan Wang / Project Portfolio / Purdue University / 2016

FRESHEN Fridge / 2015.9 - 2015.11

With the help of the glass cover on the top, students can see through and know what they have in the fridge without opening the drawers. Thus, students will be subconciously reminded the food they need to finish before it goes bad.

LOW TEMPERATURE

GET FORGOTTEN

MIXED SMELL

WASTED ENERGY

WRONG TIMING

LIMITED SPACE

FRESHEN Fridge / 2015.9 - 2015.11

SEE IT BEFORE SMELL ITStudents can see through the top and know what food they need to finish before it goes bad.

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Zhiyan Wang / Project Portfolio / Purdue University / 2016

JOIN App Design / 2015.8 - 2015.9

Zhiyan Wang / Project Portfolio / Purdue University / 2016

JOIN

JOIN Alarm is an app designed for people who

are undergoing their retirement transition.

The purpose of this design is to make thetransition more enjoyable by encouraging people to re-use their life experience in the next chapter of their life.

Ease Retirement Transition

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Zhiyan Wang / Project Portfolio / Purdue University / 2016

JOIN App Design / 2015.8 - 2015.9

Volunteer / WESTMINSTER SENIOR CENTER

Interview /

I was inspired when I was volunteering at the senior center in West Lafayette, IN, where I heard it has been hard going through the retirement transition.

So I started interviewing people who are experiencing the transition now and try understand how they feel.

PASTEXPERIENCE

VALUE

CONTRIBUTION

CONFIDENCE

Zhiyan Wang / Project Portfolio / Purdue University / 2016

JOIN App Design / 2015.8 - 2015.9

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Leica Research Inspired Design / 2015.1 - 2015.2

Zhiyan Wang / Project Portfolio / Purdue University / 2016

Dedicated

High Quality

Unobtrusive

Simplicity

Leica Research Inspired Design / 2015.1 - 2015.2

Zhiyan Wang / Project Portfolio / Purdue University / 2016

LEICA

Develop a product concept for LEICA,

incorporating the design elements from

Leica’s current products into the new

design, and create a distinct visual identity

with a fresh look.

Brand Research & Inspired Design

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Zhiyan Wang / Project Portfolio / Purdue University / 2016

Leica Research Inspired Design / 2015.1 - 2015.2

Derived from: lavidaleica.com

Zhiyan Wang / Project Portfolio / Purdue University / 2016

Leica Research Inspired Design / 2015.1 - 2015.2

IBRAND HERITAGE

Derived from: lavidaleica.com

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Zhiyan Wang / Project Portfolio / Purdue University / 2016

Leica Research Inspired Design / 2015.1 - 2015.2

As Leica turns 100, Simon Garfield uncovers how the company has stood the test of time against its mega-giant rivals. Which may in fact be due to its tiny, yet remarkably distinctive, little Red Dot.

This red dot plays the main role in differing

Leica camera from other ones.

According to Leica’s 100 anniversary special

design, along with its packaging design, not to

mention Leica’s store design, it is obvious that the

Red Dot is a remarkably distinctive component in

representing Leica this legend brand.

Zhiyan Wang / Project Portfolio / Purdue University / 2016

Leica Research Inspired Design / 2015.1 - 2015.2

IDENTIFIER 1 / Red Dot

Indication / Size / Position

M51971

M3 1954

R61988

M72002

M8 2005

M9 2009

M9 Titanium 2011

m61984

Since early ages, Leica has already incoporate the red dot in its design, later on Red and Black became Leica’s brand identity through putting the Red Dot in a relatively Fixed Position. From 1980s, Leica started putting their logo, with a red rounded shape background, above the visual center lenses.

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Old Time Luxury - LeatherLeica used to stand out based on its leather use. Few of the current products are still using this in a customizable way. Although the leather cover is still in the market, Leica has already started switching the use of this old luxurious hand-making process to a more modernized material use.

Current Luxury - Advanced MaterialSince middle 20 centry, Leica started discovering different metal/ paint/ texture replacing the previous leather design. The latest material uses are more reflecting and matte look than the

previous ones. Not just because Leica wants to focus on animal-friendly movement, but also the use of modern experience motif that Leica want to deliver to their customers.

Leica Research Inspired Design / 2015.1 - 2015.2

Zhiyan Wang / Project Portfolio / Purdue University / 2016Zhiyan Wang / Project Portfolio / Purdue University / 2016

Leica Research Inspired Design / 2015.1 - 2015.2

IDENTIFIER 2 / Parting Line & Texture Block

Material / Proportion

M51971

M3 1954

R61988

M72002

M8 2005

M9 2009

M9 Titanium 2011

m61984

Material Parting line is the first identity viewers notice from a distance. Not only becuase the Leather/ Matte Paint is such an Unique Material that used on Leica camera, but also because of the proportion that different materials occupy on the surface. The Proportion, as shown above, has been maintain consistantly over the years, especially since 1975.

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Leica Research Inspired Design / 2015.1 - 2015.2

Zhiyan Wang / Project Portfolio / Purdue University / 2016

Directional Curves / Complement Profiles

Operating Knob Details / Complement Profiles

Zhiyan Wang / Project Portfolio / Purdue University / 2016

IDENTIFIER 3 / Contour Line

All Leica Cameras have this rounded body shape if look from top, since the very first product to the latest one. This gives a diverse feeling - square shape from front view and rounded shape from top view.Plus, the rounded shape makes user experience/ ergonomic a lot more comfortable while still offering a clean and sharp feeling from the front.

Leica Research Inspired Design / 2015.1 - 2015.2

M51971

M3 1954

R61988

M72002

M8 2005

M9 2009

M9 Titanium 2011

m61984

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Leica Research Inspired Design / 2015.1 - 2015.2

Zhiyan Wang / Project Portfolio / Purdue University / 2016Zhiyan Wang / Project Portfolio / Purdue University / 2016

IDENTIFIER 3 / Contour Line

Leica Research Inspired Design / 2015.1 - 2015.2

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Zhiyan Wang / Project Portfolio / Purdue University / 2016

Hope Community Building / 2015.9 - Hope Community Building / 2015.9 -

Zhiyan Wang / Project Portfolio / Purdue University / 2016

HOPECreate a network for teaching entrepreneurship

inspires young people from low-income

communities to find their paths to success.

We work closely with educators in high-need

schools to re-engage students in learning,

introduce them to business concepts, and open up

their possibilities to the future.

Community Building @ Chicago Suburb

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Zhiyan Wang / Project Portfolio / Purdue University / 2016

Hope Community Building / 2015.9 - Hope Community Building / 2015.9 -

Zhiyan Wang / Project Portfolio / Purdue University / 2016

Tremendous Challenges Revage Our Resilient Neighborhood

INTRODUCING HOPE WORKS

The fruits of a broken econimic system pervade Woodlawn and cripple tremendous potential. Joblessness drains our neighborhood. Urban poverty ravages our tenacious families and community.

1,700 22% 21/1000Numbers of families within 1 mile of Living Hope Church that live under the Federal Poverty Line

Unemployment Rate in Woodlawn

Rate of violent crime in Woodlawn

LOW START-UP EXPENSES

COMMUNITY 3D PRINTING

ENTREPRENEURSHIPNEW LIFE OPPORTUNITY

BUILD CONFIDENCE

By November 2015 - Second Month Since Establishment

3 high school drop-outs started their business

35 people

have gone through

the orientation

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Zhiyan Wang / Project Portfolio / Purdue University / 2016

Hope Community Building / 2015.9 - Hope Community Building / 2015.9 -

Zhiyan Wang / Project Portfolio / Purdue University / 2016