Idea Generation & Opportunity Test

Perbedaan Ide & Peluang

Tidak semua ide yang bagus merupakan peluang yang bagus

Peluang: ide yang apabila direalisasikan akan memberi nilai tambah signifikan bagi perusahaan

Menciptakan Ide

• PENDEKATAN SOLUSI MASALAHMenemukan kebutuhan konsumen

• PENDEKATAN FORTITOUS SCANModifikasi produk yang telah ada

Apa yang diinginkan konsumen?Bagaimana cara memuaskan konsumen?

Apakah cara terbaik untuk memuaskan konsumen?

kreativitas untuk menemukan jawaban

4

Observasi

1. PENDEKATAN SOLUSI MASALAH

KREATIVITAS IDE

PELUANG!

PROSES ENTREPRENEURIAL

PengembanganPeluang

Tes :-riset pasar

- wawancara konsumen-analisis keuangan

IdentifikasiPeluang

-sesuai strategi/misi perusahaan

- didukung sumber daya

RealisasiPeluang

pemberian nilai tambah bagi perusahaan

Creativity & Innovation

OUR BRAIN

Why do we need creativity?

Who is the most creative person ? Why ?

What is the most creative company ? Why ?

Industrial Cycle

Time

ProductDevelop-

ment

Introduction

Profits

Sales

Growth Maturity Decline

Losses/Investments ($)

Sales andProfits ($)

Business Leader Uses creativity to deliver innovative

products

Creativity Innovation

What is Creativity?

What is Creativity ?What is Creativity ?

Process of reviving/ discovering things/ new & unique

Brainstorming process of new ideas

Capacity to create something useful or beautiful

Creativity: How &What ?

Inventing

Experimenting

Breaking rules

Making mistake

Taking risks

Growing

1. Background or knowledge accumulation

2. The incubation process

3. The idea experience

4.Evaluation and implementation

1.Background or knowledge accumulation

* Generally preceded by investigation and information gathering

. Creative Research :• Read in a variety of fields• Join professional groups and

association• Attend professional meetings

and seminars• Travel to new places• Talk to anyone and everyone

about your subject• Scan magazines, newspapers

and journals for articles related to the subject

• Develop a subject library for future reference

• Carry a small notebook and record useful information

• Devote time to pursue natural curiosities

* Creative Research :

2. The incubation process

* Creative individuals allows their subconscious to mull over the tremendous amounts of information they gather during the preparation phase

* Helpful steps to induce incubation process:

• Engage in a routine, “mindless” activities (cutting the grass, painting the house)

• Exercise regularly• Play sports, board games,

puzzles• Think about the project or

problem before falling asleep• Meditate or practice self-

hypnosis• Sit back and relax on a

regular basis

3.The Idea Experience* The most exciting phase (usually), because it is when the idea or solution the individual is seeking is discovered

How to speed up idea experiences:

• Day dream and fantasize about your project

• Practice your hobbies• Work in a leisurely

environment• Put the problem in the

back burner• Keep a note book at

bedside to record late-night or early-morning ideas

• Take breaks while working

4.Evaluation and ImplementationHow to carrying this phase:

• Increase your energy with proper exercise, diet and rest

• Educate yourself in the business planning process and all facets of businesses

• Test your ideas with knowledgeable people

• Take notice of your intuitive hunches and feelings

• Educate yourself in the selling process

• Learn about organizational policies and practices

• Seek advice from others (friends, experts, etc)

• View the problems you encounter while implementing your ideas as challenges

• The most difficult step, requires a great deal of courage, self-discipline, and perseverance

• Successful entrepreneurs can identify ideas that are workable and that they have the skills to implement

What is Innovation?

New ideas that are used or applied to create or fix certain product, process or service towards improvement

Creating new values which are beneficial for the consumers and the company by creatively changing one or more dimension of a business system

Stages of Innovation

Problem Identification

Suggestion of Idea

Choosing Idea

Applying/implementing

ideas

Types of Innovation

Types of Innovation

Invention •creation of a new product, service, or process•Often one that is novel or untried, such concepts tend to be “revolutionary”

Extension •Expansion of a product, service, or process already in existence.•Such concepts make a different application of a current idea

Duplication•Replication of an already existing product, service, or process•Not simply copying, but adding your own creative touch to enhance or improve the concept

Synthesis •Combination of existing concepts and factors into a new formulation•This involves taking a number of ideas or items already invented and finding a way that they can form a new application

Innovation in ActionType Description Examples

Invention Totally new product, service, or process

Airplanelight bulbtelephone

Extension New use of different application of an already existing product, service, or process

McDonald’sFacebook

Duplication Creative replication of an existing concept

Distro

Synthesis Combination of existing concepts and factors into a new formulation or use

smartphone = Handphone + camera + music player + etc.

Open your Creativity

• Creativity is not a gift, it has to be sharpened, grown, and maintained

• Those who are creative, they always learn how to make themselves to become more creative

• They also see the future and think for other people

• And they are always encouraged to think about new things and apply them to overcome the problems

• Creative people are not genius inventors

Things that weaken the power of creativity

No sense of humor

Afraid of making mistakes and being laughed

Tied up with routine work

10 Ways to Become Creative1. Be sure that you can be creative2. Express your creativity

in your work and life3. Show your inner child4. Think Unlogical5. Do something different6. Charge your mind7. Read books and look

outside8. Doing routine activities

when you are in deadlock

9. Write your ideas immediately

10.Believe that you can do it

Examples of innovative products

Examples of innovative products

Creative and Innovation in Business

New products creation

New value creation

Entering new market segment

Re-design everything that is related to customers

Cutting off costs

Improving products quality

Changing work flow

THANK YOU