07 - Advertising

Matakuliah : G0622/Bahasa Inggris 1Tahun : 2005Versi : 1.01

Learning Outcomes

Pada akhir pertemuan ini, diharapkan mahasiswa

akan mampu :

• Mendemonstrasikan sebuah presentasi dalam bahasa Inggris dengan memakai phrasa yang sudah dipelajari.

Outline Materi

Quote of the Week

Definition of Advertising

1. Introduction

2. Vocabulary

3. Reading

4. Listening

5. Grammar

Articles

• The• A/an• A• An

Book:

• Recognise and use articles.

6. Business Skills

Starting presentations

• Introducing your self

• Introducing the topic

• Giving background information

• Inviting questions

Book:

• Use key words and phrases for starting presentations.

In class / Assignment:

• Give two presentation openings for new products.

– See Assignment 07-01: Speaking Assignment: Presentation Openings

7. Case Study

Focus Advertising

• In class / Assignment:– Practice using vocabulary about advertising.– Analyse and discuss a case study. Focus Advertising: Preparing

an advertising campaign.– Plan and write a summary of the advertising campaign for

Focus Advertising.

• See Assignment 07-02: Case Study: Writing Assignment: Summary of an Advertising Concept

8. Unit Review

Book:

• Review listening, vocabulary, and reading from Unit 4.

– See Assignment 07-03: Discussion Board

Summary

Assignments

• 07-01: Speaking Assignment: Presentation Openings

• 07-02: Case Study: Writing Assignment: Summary of an Advertising Concept

• 07-03: Discussion Board• Due next week