06 - Advertising

Matakuliah : G0622/Bahasa Inggris 1Tahun : 2005Versi : 1.01

Learning Outcomes

Pada akhir pertemuan ini, diharapkan mahasiswa

akan mampu :

• Menerapkan istilah2 yang dipakai dalam diskusi tentang advertising.

• Membuat ‘summary’.

Outline Materi

Quote of the Week

Definition of Advertising

1. Introduction

1. Introduction

• Which advertisement do you like best ? Why?

Good & bad advertisement

• What makes a good advertisement ?• Do you think that the advertising practices described are

acceptable ?• Which of the statements do you agree with ?

Book

• Answer comprehension questions to check understanding of topic vocabulary and concepts.

In class / Assignment:

• Discuss good and bad advertisements and the effects of advertisements.

– See Assignment 06-01: Discussion

2. Vocabulary

Advertising media & methods

• Media

• Methods

• Verbs

Book:

• Use vocabulary to describe advertising media and methods.

In class / Assignment:

• Discuss the media and methods used in advertising.

– See Assignment 06-02: Discussion Board Activity

3. Reading

Outdoor advertising

• Segments• Soaring• Mass market• TV slot• Kiosks

Book:

• Read the article "Outdoor advertising - A breath of fresh air" and extract information about one form of advertising.

Outdoor advertising

• Billboards• Transport• Street furniture

– Bus shelters

– Public toilets

4. Listening

Book:

• Listen to a business expert speak about successful advertising and extract meaning.

• Andrew Pound - a marketing manager for Kraft Jacobs Suchard

In class / Assignment:

• Write a summary comparing the marketing strategies of two carmakers.

– See Assignment 06-03: Web Research and Writing Assignment: Analysis of Advertising Strategies

Summary

Assignments

• 06-01: Discussion• 06-02: Discussion Board Activity• 06-03: Web Research and Writing Assignment:

Analysis of Advertising Strategies• Due next week