SYLLABUS AND E,XAMINATION SCHEME - Prestige Institute ...

BACHELOR OF BUSINESSADMINISTRATION

SYLLABUSAND

E,XAMINATION SCHEME2020- 2023

BBA I AND II SEMESTER:2020-2021BBA III AND MEMESTER:2021-2022BBA V AND VI SEMESTER:2022-2023 \N/

1

B.B.A. : Three-Year (6-Semester) CBCSProgramme

Basic Structure: Distribution o.f CoursesI Ability-Enhancement Compulsory

Course (AECC).2 Papers of 2 Credit Hrs. each (Total Credit Hrs.

2X2),04

2 Skill-Enhancement ElectiveCourse (SEC)

7 Bapers of 4 Credit Hrs. each (Total Credit Hrs.7X4')

(3 Lectures and L Tutorial)

28

J Core Course 18 Papers of 4 Credit Hrs. each (Total Credit Hrs18X4)

(3 Lectures and 1 Tutorial)

72

4 Discipline Specific Elective (DSE) 4 Papers of 4 Credit Hrs. each (Total Credit Hrs.4X4)


16

5 Generic Elective (GE) 4 Papers of 4 Credit Hrs. each (Total Credit Hrs.4X4)


t6

6 Open Elective (OE) 2 Papers of 4 Credit Hrs. each (Total Credit Hrs.2X4)

(3 Lectures and I Tutorial)

08

Total Credit Hrs t44

BBA PROGRAM- PROGRAM OUTCOMES

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No. Program Outcomes

POt Upon completion of the BBA program, the individual must demonstrate maturity,professionalism and team workine skills.

PO2 Upon completion of the BBA program the students will have general idea ofoperations in business.

PO3 Upon completion of the BBA program, the individual will have specialized skills todeal with area specific issues of concem.

P04 Upon completion of the BBA program, the individual will be able to applytechnological knowhow for business advancements.

PO5 Upon completion of the BBA program, the individual will be capable of analyzing,investigating and solving critical business issues.

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SEMESTER IS. No Course

codeCourseType

Course Name L+T+P Credit TotalMarks

L T P L+T+P(IIrs)

I 101 AECC EnvironmentalScience

2 0 0 2+0+0 2 50

2 t02 CCE Fundamentals ofManagement

aJ 1 0 3+1+0 4 100

J 103 CCE OrganisationalBehaviour

J 1 0 3+1+0 4 100

4 104 CCE Statistics forBusinessDecisions

J 1 0 3+1+0 4 100

105 GE Generic Elective L J 1 0 3+1+0 4 100

106 SEC PersonalityDevelopment &CommunicationSkills

3 1 0 3+1+0 4 100

TOTAL 22 550

S. No Course code

CourseType


L T P L+T+P(Hrs) .

1 201 AECC English 2 0 0 2+0+0 2 50

l 202 CC ManagerialEconomics

aJ 1 0 3+1+0 4 100

203 CC FinancialAccounting

3 I 0 3+1+0 4 100

-+ 204 CC Company Law J I 0 3+1+0 4 100

') 205 GE Generic Elective II J 1 0 3+1+0 4 100

706 SEC IT Tools forBusiness

J 1 0 3+1+0 4 100

TOTAL 22 550

x ,3 ( ci.1J

SEMESTER II

'>^,ffi,p-NWth' uffi%,P-N\

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N"4 x-1r'' \2--*{!

SEMESTER IIIL+T+P Credit Total

MarksS. No Coursecode

CourseType

Course Name

L T P L+T+P(IIrs)

1 301 CC Macro Economics 3 I 0 3+1+0 4 100

2

;J

302 CC MarketingManagement

3 1 0 3+1+0 4 100

303 CC Cost AccountingaJ 1 0 3+1+0 4 100

4 304 CC BusinessEnvironment

J 1 0 3+1+0 4 100

5 30s CE Generic Elective trII J 1 0 3+1+0 4 100

6 306 SEC E-Commerce J 1 0 3+1+0 4 100

24 600TOTAL

SEMESTER IV

S.

NoCourse code

CourseType


L T P L+T+P(Hrs)

i 401 CC Business Research J 1 0 3+1+0 4 100

2 402 CC Human ResourceManagement

J 1 0 3+1+0 4 100

3 403 CC FinancialManagement

J 1 0 3+1+0 4 100

4 404 CC Banking Law &Practice

J 1 0 3+1+0 4 100

5 40s GE Generic Elective -IV J 1 0 3+1+0 4 100

J 1 0 3+1+0 4 1006 406 SEC Statistical Software

Package

24 600

\\TOTAL

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SEMESTER V

Cou,

students are required to select any one Specialization out ofthree specialization areas:

(A) Marketing Management

(B) Financial Management

C) Human Resouru Ma nt

L+T+PCredit

TotalMarksS.

NoCourse code

CourseType

Course Name'

L T PL+T+P(Hrs)

J 1 03+1+0 4 100

1 501 CCQuantitative'f echntques

for Management

J 1 03+1+0 4 100

2 s02 CCBusiness Legislatton lor

Management

J 1 0

3+1+04

100

3

BBA-FM.s03

DSCInvestment AnalYsis &Portfolio Management

1 0

3+1+04

100BBA-MM-503

DSC Consumer BehaviouraJ

1 0

3+1+04

100BBA-HRM-

503

DSCHRD: SYstems fi,

StrategiesJ

J

J

1 0

3+1+04

100

I

BBA-FM-504

DSCBusiness AnalYsis &

Valuation

1 0

3+1+04

100BBA-MM-504

DSCAdvertising & Brand

Management

1 0

3+1+04

100I BBA-

HRM-504

DSCManagement of

Industrial Relations1J

J

0

1 0

3+1+04

100

5

6

1

BBA-DSE,-

505

DSEDiscipline SPecific

Elective*

0 4 0+0+4 4100

BBA-506

SECSummer Training Pqolect

& Viva

0 4 0+0+4 4100

BBA-507

SECResearch Project RePort

& Viva0

28 700

\w)

TOTAL

*#-rlr>ln- )

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0?

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I

SEMESTER VI

Students are required to select any one Specialization out ofthree specialization areas:

(A) Marketing Management

(B) Financial Management

(C) Human Resource Management

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.1. , irk' lv

S.

NoPapercode

CourseType


L T P L+T+P(Hrs)

1 601 CC Business PolicY &Stratesv

J I 0 3+1+0 4 100

3 I 0 3+1+0 4 1002 602 CC Financial Institutions &

Markets

J I 0

3+1+0

4 100

J

BBA-FM.603

DSCProject Appraisal &

Analysis

BBA-MM-603

DSC Marketing of Services

J 1 0 3+1+0 4 100

BBA-HRM-

603

DSCPerformance &CompensationManagement

3 1 0 3+1+0 4 100

l

I

BBA-FM-601

DSCInvestment Banking &

Financial ServicesJ 1 o I 3+l+o 4 100

BBA-MM-604

DSC Retail Management

J 1 0 3+1+0 4 100

BBA-HRM-

604DSC

Talent & KnowlgdgeManagement

J I 0 3+1+0 4 100

BBA-DSE-605

DSEDiscipline Specific

Elective*3 1 0 3+1+0

4100

6

BBA-606

SEC Comprehensive Viva 4 0+0+4 4

100

TOTAL 24 600

s

\ ro; {\)GRAND TOTAL

(All Six Sp"teqtq!) 550 600 600 700 600\ \Nso

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S. No GENERICELECTIVE

COURSE SEMESTER

I YearI

,;-)

BBA GE.O1 Ethics & CorPorate Social

ResoonsibilitY

BBA GE, -02 Ett*p"""e"*htp And Small

Business Management

-BBA GE.O3 Development of ManagementThoughtilo cluction & Op erations

ManagementII Year

4

-=5

Z

BBA GE -04

BBA GE -05 Income Tax Law And Practices

BBA GE -06 Fa gement lnformati on SYstem

7 BBA GE -07 Foreign Language- l'rencn r

GENERIC ELECTIVES

@ne year distributed in two semesters

DTSCIPLINE SPECIFIC flEqrlvE!

* Choose any two subjects in one year distribu

CC: CORE COURSEAECC: ABILITY ENHANCEMENT COURSE

GE: GENRIC ELECTIVESEC: SKILL ENHANCEMENT COURSE

DSC: DISCIPLINE SPECIFIC CQURSE

DSE: DISCIPLINE SPECIFIC ELECTIVE

\$1.1

3.4.5.6. V dr/v/u

S.NO. DS ELECTIVES COURSE SEMESTER

V SEMESTERI BBA DSE 505-01 Management Accounttng

Distribution & SuPPIY Chain

Management V SEMESTER2

J

BBA DSE 505-02

BBA DSE, 505.03

Counseling & Negotiation Skills For

Managers V SEMESTER

V SEMESTER4 BBA DSE 505-04 Global Business Environment

VT SEMESTER1 BBA DSE 605.01 International Finance

VI SEMESTER2 BBA DSE 605-02 International Marketing

VI SEMESTERJ BBA DSE 605-03 Industrial Law

VI SEMESTER4 BBA DSE,605-04

Transnational And Cross Cultural

Marketing

ted in two semesters

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IMPORTANT NOTES

1. personality development (course 88A-106) activities will be assessed jointly by one

internalandoneexternalexamineratthetimeoflsemesterexamination.

2. Summer Training Project Report will be based on the in-house training of the Students in

IV semester (MayJuly) for a minimum period of six weeks'

3. The students will have to submit their Summer Training Project Report at least seven

days before the commencement of their v Semester examination' one copy of such report

will be submitted by them in the office of the coordinator' B'B'A' Program/ Institute/

College for evaluation'

4. Evaluation of the papers B84-506, and 884-606 would be conducted jointly by one

internal and one extemal examiner'

5. The summer training Report (8BA-506) shall be prepared by student himself' The

summer training report shall be examined by one extemal and one internal examiner' They

will be invited to conduct the viva-voce examination based on Summer Project Report'

6. The Research Project Report of BBA V Semester will prepared by the student under the

guidance of faculty members. The project report should be prbpared by student"The report

shall be examined by one extemal and one internal examiner' They will be invited to

conducttheViva-VoceexaminationbasedonSummerProjectReport.

7. lnstitute/ College reserves the right not to offer those options / electives / courses to the

studentsofBBAforwhichadequateteachingfacilitiesdonotexistintheinstitution'The

decisionoftheCo-coordinator/Principalwillbefinalinthismatter.

SCIIEME OF ASSESSMENT

The BBA program is based on continuous internal assessment as well aS end semester

extemal examination. The scheme of internal assessment is as follows:

MARKS OF SESSIONALS

Mid Semester examination during the ,semester will be

department and the sessional marks of internal assessment

concerned. The sessional marks shall be based on:

conducted bY the examination

will be finalized bY the teacher

Presentation/

assigned bY

(a) Marks obtained in Mid -Semester Examinations will be of 10 Marks'

(b) other components will include student's assessment on the basis of class

GroupDiscussiorr/SeminarPresentatiorr/anyotherprojectsasandwhen

subject teachers and specific activity coordinators as per the

8

Component

requirement'

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(c) All above activities to be distributed in different semesters and shall contribute 10 marks

in each semester to make Internal Assessment Component of 40 Marks.

(d) Candidate is required to secure a minimum of A}%omarks in individual course in order to

pass the internal assessment. The students must be very punctual and attentive to tests as

there is no provision for make-up test on any ground.

MINIMUM PASS MARKS

In order to pass the semester, an examinee shall have to secure minimum 40% marks in

individual papers. She/he will also be required to obtain a minimum 40% marks in sessional,

separately. Besides securing 40% marks in each paper in both external and internal

examinations, the candidate will have to secure a minimum of 50% marks in aggregate.

DTVISION IN EXAMINATION

A candidate having secured 60olo marks or above will be awarded first division, candidates

securing 50o/obtiless than 60% marks in aggregate will be placed in second division. There

will be no third division in the programme.

SCIIEME OF PROMOTION TO NEXT SEMESTER

The student failed in more than two papers / courses in a semester (either in internal or

external) will not be promoted in the next semester. Thus, in order to get promotion to the

next semester, candidates will have to clear at least 4 papers /courses in first to fourth &

sixth semesters and 5 papers/courses in fifth semester.

The Back paper of students failing in I and III Semester will be conducted along with their

III and V semester examinations respectively. Similarly, those failing in II and IV semester

will get chance to clear their back paper along with their IV and VI semester exAminations

respectively. However, students failing i4 their final year i.e. V and VI semester will have to

wait for the next concerning semester to clear their back paper.

The students having semester back will give their papers with their next concerning

semester examination. There is no provision of special back /semester back after semester

examinations.

An examinee who has failed in intemal examination shall be required to register himArer

fresh for doing the sessional work in the next concerning semester in the paper/course. He

will also be required to submit his examination form for intemal assessment'

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ln case a candidate fails in any internal / end semester examination (either in one paper or in

all), he will be allowed two more attempts to clear that course'

However, if a candidate fails to pass in semester examination even after the two additional

10

BBA I SEMESTERENVIRONMENTAL SCIENCE

PAPER CODE: BBA -101(AECC)

Max. Marks: 50

Min. Marks:25External : -Internal : 50

Credits: 02

Course Outcomes

CO1. Memorizing the concepts related to the ecological biodiversity of our planet.

CO2. Interpreting important processes associated with the evolution of life on earth.

co3. Applying the concepts related to ecology for sustainable life on earth.

CO4. Analyzing the importance of wildlife protection and its role in preserving the food chain.

CO5. Evaluating the methods of prevention and safety from pollutants.

CO6. Formulating the plan for environmental disaster management.

Learning Outcomes

To understand the variable eco-bio diversity of our planet.

To understarld the different important processes' associated with the evolution and

sustainability of life on earth.

To learn the importance of wildlife protection and

To learn and understand the different aspects

prevention and safety measures against them.

To learn the basic concepts and importance ofmanagement.

a

a

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o

it's significance for our food chain.

related to pollution and pollutants, their

disaster, it's forms and types and disaster

UNIT _I

Study of Environment and EcologY

(a) Definition and importance.

(b) Public participation and public awareness.

(c) Ecology - Introduction

(d) Ecosystem - concept, components, structure

UNIT -IIINatural Resources,

and function, energy flow, food, chain,

?**u,o

food web

Ecological pyramids and types.

UNIT - IIStudy of Environment Pollution and Population

(a) Air, water, noise, heat and nuclear pollution - definition, causes, effect prevention ofpollution.(b) Population growth, disparities between countries.

(c) Population explosion, family welfare program me.

(d) Environment and human health.

(e) Cleanliness and disposal of domestic waste'

-

ry

(a)

(b)

(c)

(d)

(e)

Water resources

Forest resources

Land resources

Food resources

Energy resources

UNIT -IVBio-diversitY and its Protection

(a) Introduction-genetic,speciesandecosystemdiversity'

(b) value of bio-diversity- consumable use: productive use, social, Moral and Aesthetic

nation of mega bio-diversity center, bio-diversity at national and localvalues.

(c) lndia as a

levels.

(d) Threits to bio-diversitY -

conflicts.

Loss of habitat, foaching of wildlife, man and wildlife

UNIT -VDisaster Management and Environmental Laws

(a)Disastermanagement_flood,earthquake,cyclonesandlandslides.(b) Conservation of laws for air and water pollution'

(c) Wildlife conservation laws'

i6l Role of information technology in protecting environment and health'

Readings:

oAnubhaKaushik,C'P.(201s).EnvironmentalScienceAndEngineering(6theditioned.). New Age Intemational (P) Ltd'

.Chauhan,B.S.(2008).Enyironmentalstudies.FirewallMedia.o Keller, B. a. (2011). Environmental Science: Earth as a Living Planet (8th Edition ed')'

WileY lndia.

. Sharma, D. J. (2009). Environmental studies (3rd Edition ed')' University science

, Press.

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Max. Marks: 100

Min. Marks: 40

External : 60

Internal : 40

BBA I SEMESTERFUNDAMENTALS OF MANAGEMENT

PAPER CODE: BBA -102(coRE)

Course Outcomes

CO1:UnderstandtheconceptofManagement'itslevelsandfunctions'

co2: Determine the managerial roles and skills, with speciar attention to managerial responsibility

for effective and efficient achievement of goals'

co3: Understand the planning process, its types and various decision making models'

CO4:Ascertainthenatureoforganizationstructure'anditsdiffefenttypesexplainingSpanof

Control.

Co5: understand directing principles, its components and apply the control methods'

Learning outcomes

The students will understand the process of business management'

The understanding of basic roles, skills and functions of management, with special attention to

managerialresponsibilityforeffectiveandefficientachievementofgoalswillbedeveloped.

3. The students uhderstand the fundamental concepts and principles of management; the basic

roles, skills, and functions of management'

4. Will understand the historical devel0pment, theoretical aspects and practice application of

managerial Process'

UNIT - I: Introduction

Process of management, Management and

Levels of management, Functional areas of

Lskills.

UNIT - II: Planning and Decision Making

Nature of planning, Components of planning, Principles of planning, Importance and Process

of planning, Planning in fast changing environment, Types of planning, Limitations of

planning and Making planning effective. Decision-Making - Nature and Process' Types of

decisions, Decision making models, group decision making

UNIT - III: Organizing

1.

2.

Nature and Significance of management'

administration, Principles of management'

management, Managerial roles and Managerial

hru_

Ru

Nature, Process, Significance, and Principles of organization' organization charts'

Organ\zat\on manual, Formal and Informal organizations'

Unit -IV: Directing and Communication

Concept, Nature' Principles and Techniques of directing' Nature and

communication, Motivation: concept, factors affecting motivation' Leadership

Leadership Styles Supervision: Concept and techniques'

Process of

concePt and

Unit -V: Managerial Control

Nature,Importance,ProcessandTypesofcontrol,Limitationsofconffol,Essentialsof

effective control system' Techniques of managerial control'

Suggested Readings:

. Joseph L' Massie' Essentials of Management' Prentice -

Delhi. 3'd Edition 1979'

.P.C.Tripathi,P.N.Reddy,PrinciplesofManagement,TataMcGraw.HillPublishingCompany

Limited, New Delhi 2016'

o James A'F', R' Edward' Daniel R' Stoner' Freeman' Gilbert' Management' Prentice Hall of

hdia Private Limited' New Delhi sixth edition 2010'

o Prasad LM, Principles and Practice of Management, Sultan Chand & Sons, New Delhi 2015.

o J.S. chandan, Management concepts and Strategies, vikas publishing House private Limited'

Delhi 1997'

. D. Chandra Bose' Principles of Management

Private Limited' New Delhi 2 edition 2012'

Hall of India Private Limited' New

and Administration' Prentice-Hall of lndia

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Max. Marks: 100

Min. Marks: 40

External: 60

Internal : 40

ORGANISATIONAL BEHAVIOUR, PAPER CODE: BBA-103

(coRB)

Course Outcomes

co1: Become effective leaders by addressing the human side of enterprise'

co2: Understand individual behavior in orgJnizations, including attitudes, job satisfaction, emotions,

personality, values, perception, decision making' and motivational theories'

co3: understand group behavior in organizations, includingcommunication' leadership' power and

politics, conflict, and negotiations'

co4: understand the organizational system, including organizational structures' culture' human

resources, and change

Learning Outcomes

1. Understand the concepts of organizational behavior and its application in managing people

2. Apply the different approaches to organizational behavior and enhance the human

relationships within the organization'

3. Understand the dynamic of perceptual process

4. Understand the plrsonality determinants of personality and personality traits'

5. Understand the principles of learning process and its application in work life situation'

6. Understanding ine dynamics of learning theory and relevance in work life situation.

T.Understandthelmportanceofgroupsandleadershipstyles8. Understand the meaning of motivation concept and its d;Tramics in work life situations

g. Explain the meaning oiuuriou, motivational theories and its application in organizations

10. Handle conflict and Identifl their bwn conflict handling styles

Credits: 04

of organizational behavior, Nature and Scope of OB' Foundations of

Fields and Models of oB, challenges and opportunities in managing

Hawthorne Studies.

Unit IIntroduction: Emergence

organizational behavior,

organizational behavior,

Unit II

Individual Behavior: personality: Determinants and rheories, perception: Perceptual process,

;;;il Errors, Learning: Components and Theories of learning, Attitude: Types'

Measurements of attitude, Cognitive Dissonance Theory'

Unit IIIGroup Dynamics: Stages of Group Development' Dynamics of

g.ouir, Comparative study of formal and informal organization'

styles, Likert's management systems'

Unit IV

formal and informal work

Leadership: Theori

Management, organizational culture: Nature and Dimensions of organizationalConflictculture;

Unit V

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Concept and theories of Motivation'

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Organizational Dynamics: Change Management: Resistance to change, Change agent, Process.

Organizational Power and Politics, Stress Management.

Suggested Readings

1. Robbins S.P. (2001). Organizational Behavior,I4lE Pearson Education India.

2. Luthans . (2005). organizational Behavior,l2lE, McGraw Hill.

3. New Strom J.W. and Davis, K.(1986). Human Behavior at work. New York. Mc Graw Hill.

16

I L:€, xr*-

M-ax Marks: 50

Min. Marks:20External : 40

Internal: 10STATISTICS FOR BUSINESS

DECISIONSPAPER CODE: BBA-104

(coRE)

CourseOutcomes:Uponsuccessfulcompletionofthiscoursestudentswillbeableto

Co-l.Understandthemeaningofstatisticaltermsusedinbusinessstatistics.co-2. Anaryzestatisticar data using measures of central tendency, dispersion and skewness'

CO-3. Calculate unJ i"tt'p'"t the simple correlation for a set of data'

CO-4. Construct Index numbers and its use'

CO-5. Test the adequacy of Index number formulae'

Course Contents:

uNrr_ r: rntroduction: concept, Scope, Importance and limitations of statistics' functions of

statistics, misuse of statistics, planning of statistical enquiry. collection of data' Editing'

classification and Taburation of statisticar data, census and Sampre investigation, Frequency

distributions, Graphs- Bar diagram' Histograms' Pie diagrams'

i

statisticalAverages:Arithmeticmean,weightedarithmeticmean,Median'Mode'*.un urd Harmonic mean' Uses and limitations of averages'

uNrr- rrr: Dispersion and skewness: concept of Dispersion, Methods of measuring

Dispersion-Range,Quu.tir"deviation,-MeandeviationandStandarddeviation,Coefficientofvariation, Coefficientif Skewness- Karl Pearson's and Bowley's method'

UNIT. II:Geometric

UNIT- IV: Correlation Analysis: Concept and

Coefficient of correlation by Karl Pearson's'

method, Probable error'

Importance of correlation, Types of correlation'

Siearman's Rank and Concurrent deviation

uNrr_ v: rndex Numbers: Meaning, Types of index numbers and its uses' Methods of

constructing index numbers- Simple ugg'igutiu" method' weighted agglegative methods'

Fisher,s ideal method. Test of adequacilr il."* number formula- unit test' Time reversal'

Factor reversal test, and circular test, consumer price index number and its implications'

Suggested Reddings:

Beri, G.C. (2009). Business Statistics' 2e'TataMc Graw Hill'

Sharma, J.K. (2007) ' Business Statistics'2e' Pearson Education'

O*p,., S.P. (2014) ' Statistical Methods' S' Chand & Sons'

1.

7.

3.

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Max. Marks: 100

Min. Marks: 40

External : 60

Internal : 40

BBA I SEMESTERPAPER CODE: BBA -105GENERAL ELECTIVE

Credits: 04

*Choose any one Generic Elective course from the list

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Max. Marks: 100

Min. Marks: 50

External : 50Internal : 50

PERSONALITY DEVELOPMENT &COMMUNICATION SKILLS

PAPER CODE: BBA -106SEC

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Course Outcomes

co1: Understanding the basic fundam'entals of English Grammar required for

effective communication.co}: Enhancing Engtisr, vocabulary & Improving English Speaking Skills (Accent' Intonation

& pronunciation)co3: Enhancing confidence articulation Skills (to listen, speak and write in English

at workplace.

co4: Demonstrating instant sophistication through soft skills, body language &

presentation skills

CO5: Grooming for corporate etiquettes, group discussion, resume writing (basic

ingredients) & mock Interviews

Learning Outcomes:

. The skills and knowledge of effective communication in the business world'

. Primary focus is on understanding the theory of communication in the business

context and its application to'effective business writing at all levels (hierarchy),

persuasrve anO appropriate verbal and non-verbal communication, and interpersonal

skills across teams and cultures'

. Students will develop knowledge and high level skills in business writing, and will

assemble a portfolio of key written business documents to demonstrate capability as

prospective employees. This will include resume, reports, memorandums, business

letters, emails, telephone etiquette, press release'

Unit I

Techniques in Personality development: a) Self confidence b) Mnemonics c) Goal

setting d) Time Management and 6ffective planning

Unit lI'

Writt-en communication,: Basics of Letter writing, memorandum, notice, email'

and report writing. Resume writing'

Unit III

communication skills and Personality Development a) Intra personal communicati

and Body Language b) Inter personal communication and Relationshins c) LeaffitnthHYl':Skills \ \d)TeamBuildingandrublicspeaking n A -, a^- SqA-

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UNIT_ IV

Business Communication: Meaning, Importance and process; Objectives ofcommunication, Need for communication, Barriers to communication and Essentials

of effective communication.

UNIT- V

Media and Types of communication: Verbal and Non-verbal communication, Formal

vs. Informal channels of communication; Effective listening, Speeches, Presentation,

Interview.

Reference Readings:

Effective Business Communication 7th edition: Thomas, Murphy, Hildebrandt.

(Tata McGraw Hill) 2008.

Business Communication (English, Harvard Business Press) 2013.

Business Communication: Poliphing your professional presence: Shwom & Snyder

(Pearson) 4th edition 2019.

Business Communication Essentials 8th Edition: Bovee & Thill. (Pearson) 2018.

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BBA II SEMESTER

ENGLISH

PAPER CODE: BBA -201(AECC)

Max. Marks: 50

Min. Marks:25

External : -

Internal : 50

Credits: 02

Course Outcomes

COL: Students will review the grammatical forms of English and the use of these forms inspecific communicative contexts, which include: class activities, homework assignments; reading

of texts and writing

CO2: Develop reading, writing and 4nalytical skills and communicate their ideas critically,creatively, and persuasively through the medium of language.

CO3: Equip with the practical, emotional, intellectual and creative aspects of language byintegrating knowledge and skills.

CO4: Enhance LSRW communicative skills through language and literature.

CO5: Increase confidence in their ability to read, comprehend, organize, and retain writteninformation

CO6: Improve their ability to read and understand the written word in everyday life through the

study of literary text

Unit IReview of English Grammar, Common Errors in English, Vocabulary (synonyms,

antonyms and homonyms), The Birdwith the Golden Wings by Sudha Murthy

Unit llComespondence, e-mail writing, Newspaper reports, Where the Mind is without Fear

by Rabindranath Tagorc,Indian Weavers by Sarojini Naidu,

Unit IIIParagraph Writing, Precis Writing, The Day Grandfather tickled a Tiger by Ruskin

Bond, The Portrait of a Lady by Khushwant singh

Unit IVIdioms, Proverbs, One word substitutions, The Malgudi Daysby R.K. Narayan

Unit V .

Translation from Hindi to English and vice versa, The Gift of The Magi by O. Henry,

The Tribute by Dash Benhur

Readings:

1. Murphy's English Grammar(CUP)2. High School English Grammar by Wren and Martin3. Prabtical English Usage by Michael Swan

4. Essential English Grammar by Raymond Murphy5. Essentials of English Grammar Composition by Snigdha Budhiraja, Rajeand H.C. Katyal "O.,JUM8S. <-...-_

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Max. Marks: 100

Min. Marks: 40

External: 60

Internal : 40

gBA U SEMESTERMANAGERIAL ECONOMICS

PAPER CODE: BB.A-202(coRE)

CourseOutcomes:Oncompletionofthecoursestudentswillbeableto:COl: Devetop UrOersturJing to take Uu,i*" decisions in different business situation

E8"r?ilHHft"onrr*". behavior hnd their utilitv for their consumption through

using

utility,

;#;;;;[uiti6.i"*, indifference curve.& 9"Tii1^::,T:,1:;"61:d#;#;;;;;o;"ioiry".o?'d"1"'-*l?f i"::,?:*83i;tl'jfl,;ff il}"."#ffiiilffi## p,i." and output determination in dirrerent market

tHlH:*"nstrate future demand of a product using quaritative and quantitative techniques'

UNIT - I: Nature and Scope of Managerial Economics

Nature, Scope and Significance of managerial economics'

Responsibility of managerial economists'

UNIT - II: Analysis of Individual Demand

Theory of demand, Measurement of utility' Consumer's

dimini shin g, margin al utility, Indifferen ce curves'

five fundamental concePts, Role and

equilibrium, law of demand, Law of

Market Demand and Demand Elasticity

Meaning of market demand, Types of demand, Determinants of market demand' Demand

function, ElasticitY of demand'

UNIT-III: Pricing Decision under different Market forms

Introduction, Market and Market structure, Price-output Determination: Perfect' Monopoly'

Monopolistic & Oligopoly; Pricing Strategies

UNIT-IV: Theory of Production

Basic concepts of production, Laws of production, Llws o.f returns to scale' Laws of returns to

,.J rt -r*it production function' Optibnal input combination'

UNIT-V: Business and Demand Forecasting

BLrsiness cycle, Meaning of demand forecasting, Techniques of forecasting demand

(Quantitative&QualitativeMethods)-SurveyandStatisticalmethods'Demandestimationfor',6/1eu, products. :

Suggested ReadingsN

o Baumol, w. J', Panzat, L C'' &wlllisrl" J' (1e82) c ?::::::!:::artrpts

and the theorv \CXo Baumol, w..J., panzar, J. c., &willig, R. J. (1982) . contestable marppts and therh'o'l' \

of indusrrv s*ucrurffiDi's;' C;'=i{*toun n7o,1i7;;;1i1r' ono'n'*:;)y

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Baye, M. R. (201 0). ilIicroeconomics and business strategy. New York, NY: McGraw-

Hill Irrvin.

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BBA II SEMESTERF'INANCIAL ACCOUNTING

PAPER CODE: BBA-203(coRE)

Max. Marks: 100Min. Marks: 40External: 60Internal : 40

Credits: 04

Course Outcomes

COl: Demonstrate a good understandiirg the concept of double entry system and principles ofaccounting.

CO2: Apply critical thinking and problem solving skill for preparation of trading and profit and

loss account and balance sheet ofsole trader.

CO3: Undeistand of various methods of maintaining accounts of Departments.

CO4 learn accounting for branches and departments

CO5: develop understanding about the accounting of single entry system and its difference with

double entry system.

Unit -1Definition and need of Accounting, Concept of double entry system, Accounting

Concepts ,Conventions and Principles (GAAP) , Accounting Cycle.

Journal: Rules of Debit and Credit (Traditional and Modern), Compound Journal

Entries, Opening Eritries and Closing Entries, Sub Division ofjoumal.Ledger: Preparation of Ledger, Difference between journal and Ledger, Rules

regarding Posting.

Introduction to Indian Accounting Standards

Unit2- Trial BalanceMeaning, Importance and Types of Trial Balance, preparation of Trial Balance.

Final Accounts (Trading &.P&.L Account and Balance sheet) with Adjustments.

Depreciation AccountingMeaning, Definition and methods of calculating Depreciation; Fixed Cost Method,

Diminishing Balance Method and Annuity Method, Practical problems based on

change in method of charging depreciation; Fixed base to Reducing balance and

Reducing balance to Fixed base method.

Unit 3Branch Accounts:.Meaning and Definition of Branch Acoounts, Types of Branch,

Dependent Branch, Debtors System, Stock and Debtors system, Wholesale Branch.

Foreign Branch.

Departmental Account: Meaning and Definition, Need, Calculation of net profit ofvarious depaftments and allocation of expenses using suitable base, preparation ofcommon balance sheet and treatment of unrealised profit, Inter departmental

transaction

Unit 4RoyaltyWorking

Lease).

i..9

Accounts: Meaning and Definition, Short working, Minimum Rent, Short

Recouped, Strikes, Lqck-Outs, Accounting for Royalty (Including Sub

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Accounting of Non-profit making organisations: Meaning and Features,Accounting Records- Receipts and Payment Account, Income and ExpenditureAccount and Balance Sheet.

Unit 5Consignment: Meaning, Important terms, accounting records, valuation of unsoldstock, normal loss, abnormal loss.

Single Entry System: Meaning, Definition, Concept, Difference with Double entrysystem, Preparation of Statement of profit, Preparation of Statement ofAffairs and Balance Sheet.

Suggested Readings:

L Lal, Jawahar and Seema Srivastava, Financial Accounting, Himalaya Publishing House.

2. S. N. Maheshwari, Financial Accounting, Vikas Publication, New Delhi.3. T.S, Grewal, Introduction to Accounting, S. Chand and Co., New Delhi4. P.C. Tulsian, Financial Accounting,Tata McGraw Hill, New Delhi.5. Shukla, M.C., T.S. Grewal and S.C.Gupta. Advanced Accounts. Vol.-I. S. Chand & Co.,

New Delhi.

6. Bhushan Kumar Goyal and HN Tiwari,Financial Accounting,Vikas publishing House,

New Delhi.

7. Jain, S.P. and K.L. Narang. Financial Accounting. Kalyani Publishers, New Delhi.8. Goldwin, Alderman and Sanyal, Financial Accounting, Cengage Leaming

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.BBA III SEMESTERCOMPANY LAW


Max. Marks: 100Min. Marks: 40External : 60Internal : 40

Credits: 04Course Outcomes

COl: Students will understand ofthe concepts Company Law.

CO2: They will come to know the Process of formation and registration of company.

CO3: They will understand the importance and of memorandum of association and Article ofassociation

CO4: They will understand legal rules related to issue of Prospectus and shares.

CO4: They will come to know the Process of winding up of company.

Unit -I: IntroductionDevelopment of company law, Objectives of company law, Kinds of companies, Advantages,Management and Administration of companies; Features of Company Law Amendment Act,2013.

Unit -II: Formation of a CompanyMeaning of formation of a company, Stages in formation of a company- Promotion of a company,Registration and Incorporation of a company, Certificate of incorporation, Commencement ofbusiness

Promoters - Company promoters, Legal position of promoters, Functions of promoters, Remunerationof promoters, Duties and Obligations of,promoters and liabilities of promoters

Unit -III: Memorandum of AssociationMemorandum of association, Clauses of memorandum of association, Article of Association,Alteration of memorandum of association, Alteration of Article of association

Unit -IV: Prospectus of a CompanyDefinition of prospectus, Types of Prospectus, Legal rules relating to the issue of prospectus. Share

and Share capital, borrowing powers.

Unit-V: Winding up of a CompanyPrevention of oppression and Mis-management, Provisions regarding winding up of a company

Readings:

Kannal, S., & V.S. Sowrirajan. Company Law Procedure. Taxman's Allied Services (P) Ltd., NewDelhi,.Kapoor, G.K. Corporate Laws & Secretarial Practice. Premier Book Company,New Delhi.Datey, V.S. Students Guide to Corporate Laws. Taxman's Allied Services (P), Ltd., New Delhi.Mannual of Companies Act, Corporate Laws and SEBI Guidelines. Bharat Law House,Bharat's Companies Act. Bharat Law House, New Delhi.Bharat's Company Rule and Forms. Bharat Law House, New Delhi.

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. Singh, Avtar. Company Law. Eastem Book Company Lucknow.

. Kuchhal, M.C. Modern Indian Company Law. Shree Mahavir Book Depot, Delhi

27

Max. Marks: 100

Min. Marks: 40

External : 60

Internal : 40

BBA II SEMESTERPAPER CODE: BBA-205

(GE)

Credits: 04

*Choose any one Generic Elective course from the list

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28

BBA II SEMESTERIT TOOLS FOR BUSINESS

PAPER CODE: 8BA-206(sEC)

Max. Marks: 100Min. Marks: 50

External : -Internal: 100

Credits: 04

Course outcomes

COI: The student will understand the basic working of computers and about hardware and

softwares.

CO2: They will come to know working with MS Office, MS excel and MS office

CO3: They will come to know concept of database management system

CO4:,They will understand communications system, types of network, internet, WWW, emails

Learning Outcomes

Upon completing this syllabus, students will be able to:

Understand the basic working of computers and about hardware and software.

Work on MS-Word, MS-PowerPoint, MS-Excel and MS-Access

Basic knowledge of Internet concepts.

UNIT I lntroduction

Computer hardware and software, Framework of computer, input and output devices, computer

memoties, central processing unit, types of computer; types of software: system software and

application software, some basic terms related to operating system.

UNIT II MS Word

Some basic terms- toolbar, format bar and status bar, insert tables, charts, smart arts, adding

graphics, pages options, insert citations, creating, editing and saving word document, use of auto

text, spelling and grammar tool, creating a cover letter, mail merge.

MS Powerpoint: Preparation of powerpoint presentation, what

include in slides, inserting new slide and deleting any slide, use '

figure, graphics and charts in presentation.

UNIT -III Introduction to MS Excel

to include and what not

of master slides, insertion

to

of

l,/-tr

Understanding Basic working with Excel, Quick review on MS Excel Options, ribbon, sheets,

Saving Excel File as PDF, CSV and older versions, Copy, Cut, Paste, Hide, Unhide and link the

data in Rows, Columns and Sheet; Using paste special options, Formatting cells, Rows,

Columns and. sheets, Protecting and Unprotecting cells, rows, columns and sheets with or

without password, Page Layout. and Printer properties, Consolidation, Consolidating With

Identical Layouts , Consolidating With Different Layouts.

UNIT - IV Data Processing

File Management System, Database Management System, Database Models, Main Components

of a DBMS, Creating and Using a Database, Introduction to MS Access : lntroduction to

DBMS, Databases. Basic Working of MS-Access, Tools and Menus in MS-Access, creating

tables is MS-Access.

UNIT - V Basic Elements of a Communication System

Data Transm.ission Modes, Transmission Basics; Types of

Modulation Techniques, Modems, Analog versus Digital

Techniques, Need for Computer Communication Networks,

Topologies, Network Protocol, OSI and TCP/P model, The

Internet Protocol, World Wide Wbb, E-mail, Search Engines.

Future of Internet Technology,

Suggested Readings:

o Morley and Parker (2010). Understanding Computers: Today and Tomorrow, Cengage

Learning

o MS-Office2007, step by step, Pearson.

o Fundamentals of Computers by Rajaraman (2014), Publisher: Prentice Hall of India: New

Delhi

Data Communication & ComputerNetwork by Publisher: Thomas Learning: Bombay

Business Data Communication by Shelly, (2001) Publisher: Course Technology

o Computer Fundamentals by B.Ram, (2000) New Age International

o Introduction to Information Technology (2005). ITL education solutions, Pearson

Education India

Data Transmission Media;

Transmission, Multiplexing

Types of Network, Network

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BBA III SEMESTERMACRO ECONOMICS

PAPER CODE: BBA -301(coRE)



Credits: 04

Course OutcomesOn completion of the course students will be able to:CO1: understanding of different school of thoughts of Macro economics

CO2: Demonstrate away to measure concepts of national income and its related measure

CO3: Examine the GAP between theory of money and the present concepts of money along withconcepts of supply of money

CO4l. Analyze determinants of consumption and investment in the macro economic environmentCO5: Evaluate in-depth causes of unemployment and inflation and apply remedies over them ineconomic policy

Learning Outcomes:After this subject the students will be able to:To provide a systematic introduction tb mainstream approaches to the study of macro economics

To stimulate awareness on macro economics challenges and policy management in progressivenation.

o To develop the ability for objective reasoning about macro economics issues.

Unit I

Introduction to Macro Economics: Concept, Nature, Importance, Limitation, Origin & Growth ofMacroeconomics Classical Macroeconomics, 'Keynesian Revolution', & Post KeynesianRevolution (Monetarist School, Neo Classical Econo4ics, Supply side economics & Neo-Keynesianism), Difference between Macro & Micro Economics.

Unit lINational Income and its related concept: Meaning, Definition, Gross Domestic Product, GrossNational Product, Net National Product, Methods for Measuring National Income in India (NetProduct Mbthod, Factor Income Method & Expenditure Method) and Its Problems.

Unit IIITheory of Money: Definition of Money, the kinds of money, the function of money, the significanceof money in modern economy, The Demand and Supply of Money: Demand for Money, Supply ofMoney, The source of Money supply, The measure of Money supply in India, Monetary Theories -Quantity theory of Money, Modern Theory of Money, Keynes theory of Money.

Unit IVConsumption Functions: Components of Consumption, Determinant of Consumption,function Investmeirt Function: Component of Investment, Motivation of Investment,

Capital, Determinant of Investment & Investment Function.

Consumption

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Unit VUnemployment and Inflation: Definition, Causes of Unemployment, Consequence ofUnemployment, Cures for Unemployment Inflation: Definition, Causes of Inflation, Consequences

of Inflation, Cure of Inflation.

Suggested Reading:

1. R. G. Lipsey and K. A. Chrystal -Economics, Chapters 20to28; (Oxford University press).

2. Mankiw N. Gregory, Macroeconomic, McMillan Worth Publishers, New York.

3. Dornbusch Rudiger and Stanley Fisher, Macroeconomic, McGraw Hill.4. Deepashree, Vanita Agarwal, "Macro Economics", Ane Bobks Pvt Ltd, New Delhi

5. Mankiw, N. Gregory. Principles of Mdcroeconomics. Cengage Learning

6. Robert J Gordon, Macroeconomics, Pearson Education

7. Branson, William H. Macroeconomic Theory and Policy. HarperCollins Indid Pvt. Ltd.

8. Rudiger Dornbusch and Stanley Fischer, Macroeconomics. McGraw-Hill Education.

9. Rudiger Dbrnbusch, Stanley Fischer, and Richard Startz, Macroeconomics. McGraw-Hill Education

Oliver J. Blanchard, Macroeconomics, Pearson Education

10. G. S. Gupta, Macroeconomics: Theory and Applications,McGraw-Hill Education

1 1. Shapiro, Macroeconomic Analysis,

12. Pail A Samuelson, William D Nordhaus, and Sudip Chaudhuri, Macroeconomic, McGraw-Hill

Education

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Max. Marks: 100

Min. Marks: 40

External: 60

Internal : 40

ggA IIl SEMESTERPRINCIPLES OF MARKETING

PAPER CODE: BBA-302

Credits: 04

courseoutcomes:oncompletionofthecourse,studentswillbeableto:

co1: Understand the basic concepts, ir4portance of marketing and marketing environment'

Co2:Learfuconceptsrelatedtoconsumerbehaviourandmarketsegmentation.co3: Analy zethe.".*pl"rproduct, branding and product life cycle.

co4: Learn and understand ttie concepts of pricing and distribution'

Co5:Demonstratetheconceptsofpromotionandpromotionmix.

Unit I: Introduction

Stages in

ConcePt

marketing,

Integrated

Evolution of marketing concepts, Modern concept of marketing'

and Functions of marketing management, Difference between

selling and retailing, Marketing mix' Marketing segmentatton'

marketing concept: Features, components

Unit II: Consumer Behavior

Concept of consumer behavior,

models, consumer motivational

marketing in India.

Unit III: Product Planning:

Readings:

Kotler Philip- Marketing Management'

Buying motives, Buyer's roles Buyer behavior

research: concept, Techniques, Ethical

Meaningofproduct,Importanceofaproduct'Componentsofproductplanning'Productclassification,Productsmix.Productline,NewProductdevelopmentsteps; Product life cYcle

Unit IV: Product Pricing:

Role of pricing in marketing strategy, Factors influencing the product pricing

decisions,Methodsofpricedeterlnination'Prioingpoliciesandstrategies;problem of over pricing and underpricing

Unit V: Distribution:

Meaning of channels of distribution, Role of marketing channels, Classification

ofchannels;levelsofchannels:concept,AdvantagesandDisadvantages;Types of intermediaries, choice of channels of distribution' channel policies

and strategies.

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Kotler, Philip and Armstrong Graw

Edition)

Ramaswamy V.S. and Namakuari S-

and Control (Macmillian 3'd Edition;

(b'

'Principles of Marketing (Pearson

,Marketing Management: Planning,

Education, 1lft

Implementation

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34

Max. Marks: 100

Min. Marks: 40

External : 60

Internal : 40

COST ACCOUNTINGPAPER CODE: BBA-303

(coRE)Credits: 04

Course Outcomes

CO1: Familiarize the concept of cost

methods of pricing material issues'

accounting and analysis material cost by various

CO2: DeveloP the knowledge about remuneration and incentives of labour with

preparaticin of cost sheet in organization practical point of

aol, ,".rritate the idea and meaning of process costing" with accounting procedure of

costing and analysi'tt'tittut*ent of normaiand abnormal losses & gains'

Co5:Imparttheknowiedgeofoperatingcostingwithvariousmethodsandtechniquesofoperating costing'

Unit I: Cost Accounting: An Overview and Material's Cost

Concept of cost accounting' Nature' Scope' Objectives and. Functions of cost

accounting,AdvantagesandLimitationsofcostaccounting'Methodsand

calculations of overheads'

CO3: Gathqr knowledge on

Techniques of cost accounting'

Elements and Classification of cost' Concept of :

o.0., Orunrity, Methods of pricing material issues'

of Coiting.

Unit II: Job Costing

Labour cost management' Methods of remuneration'

cost control. Classification of overheads' Codification

collectionofoverheads,DepartmentalizationofApportionment and Absorption of overheads'

Unit III: Cost SYstem

Preparation of cost sheet' Statement of cost'

Cost audit and Cost Reduction' Introduction

Contract Costing

Unit IV: Process Costing

ProcessCosting-Meaning,Accountingprocedureofcosting,Wastage,Scrap,DefectivesandSpoilage'Treatmentofnormal'abnormallossesandabnormal

material control, Economic

Introduction to Techniques

Labour turnover, Labour

of overheads, Sources of

overhead, Allocation,

Tender Price or Quotation Price'

L to Job Costing: Batch Costing;

gain, Oil reflnery process, Inter process profit'

Unit V: OPerating Costing

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Concept and Objectives of operating cost, Transport services, Hotel costing,

Canteen costing, Cinema costing and Hospital costing.

Suggested Readings:

1. Khan & Jain (2012). cost Accounting, New Delhi: Tata Mc-Graw HillPublishing Hciuse.

2. Sharma & Shashi K.Gupta (2014). Management Accounting, New Delhi:

Kalyani Publishers.3. Jain,Narangk, Advance Cost Accounting,. 8th Rev ed.Kalyani publishers.2014.

4. Saxena V. Vasishth, c,Advance cost accounting and management

accounting.4th edition Sultan ChairO and Sons 2015.

5. Cost and Management Accounting, Inamdar, S.M 14ft ed. Everest publication

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BBA III SEMESTERBUSINESS ENVIRONMENT


Max. Marks: 100Min. Marks: 40External:60Internal : 40

Credits: 04

Course Outcomes: Upon the successful completion of this course, the student will be able to:

COl: Understand the concept, factors of the business environment and five year

plans of India.

CO2: Examine the concept and role of social environment, ethics and corporate

governance.

CO3: Understand various government policies, institutions and its role in business.

CO4: Develop insights of economic policies, RBI role, process of economic reforms.

CO5: Develop knowledge of 'Technological environment, issues in technology

acquisition and transfer

Learning outcomesAfter this subject the students will be able to:

Familiarize with the nature of business environment and its components.

The students will be able to demonstrate and develop conceptual framework ofbusiness environment and generate interest in international business.

3. Understand the definition of ethics and the importance and role of ethical behavior in

the business world today

Unit-I: IntroductionConcept, Nature, Significance of business environment, Classification of Business

Environment,'Basic indicators of economic developmbnt. Indian economic planning-

Major objectives, Assessment of five year plans: Objectives, Targets for the plans and

actual performances of these five years plans.

Unit -II: Social and Ethical EnvironmentMeaning of Social Environment, Need of Assessing Social Environment for Business,

Social responsibilities of business, Meaning of Business ethics and Corporate

Governance, Obj ectives of assessing Ethical Environment.

Unit -III: Labour and Industrial EnvironmentMeaning Objective and Importance of Labour and Industrial Environment, Industrialpolicy, Characteristics of good industrial policy, Impact of Good industrial policy on

performance of corporate, Meaning, Advantages and disadvantages of Privatizing

public sectors.through disinvestment.

Unit -IV: Economic EnvironmentMeaning of Economic Environment, Indicators of economic O.rr"r,n*M-

l.2.

h

Unit -V: Technological and Competitive Environment

Meaning of Technological Environment, components, objectives and Importance of

Technological Environment, Technology policy and environment, Selection and

transfer issues, Energy resource management'

Readings: i ^r,.i.1. Cherunilam, Francis. Business Environment-Text and cases, Himalaya Publishing

House.

2. Aswathappa, K. Essentials of Business Environment, Himalaya Publishing House'

3. Fernando, A.C. Business Environment, Pearson Edupation'

4. Dutt& Sundaram.Indian Economy, S' Chand& Sons'

5.paul, Justin; Business Environment-Text and cases, Tata McGraw Hills Pvt'Ltd

6' Adhikary, M; Economic Environment of Business, Sultan Chand & Sons.

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BBA III SEMESTERPAPER CODE: BBA -305

GE



Credits: 04

+Choose any one Generic Elective course from the list

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Max. Marks: 100

Min. Marks: 50External : - .

Internal: 100

BBA III SEMESTERE-COMMERCE

PAPER CODE: BBA -306

Credits: 04

Course Outcomes: On completion of the course the students will be able to:

col: Demonstrate an in-depth knowledge of the roots, concepts and evolution of E-Business and E-

Commerce along with its benefits and limitations

co2: Develop an understanding of the concepts related to EDI and web-based tools used for

electronic marketing

CO3: Demonstrate the awareness about security risks pertaining to E-Commerce and digital tools that

can help prevent and/or overcome theseJhreats

CO4: Build and understanding of various concepts related to E-Payment Systems and lnternet

Banking

co5: Exhibit the knowledge of varioiis applications of E-Business laterally with legal and social

impact of E-Commerce

Learning Outcomes:

At the end of this course, students should be able to:

Identify and apply relevant problem solving methodologies of E-commerce

Design components, systems and/or processes to meet required specifications for a web presence

Appreciate ethical implications of professional practice towards E-commerce

g. u*u.. of global perspectives (needs, rules/regulations, and specifications)

Unit I

Introduction to E-Commerce: Electronic Business, Electronic Commerce, Types of Electronic

Commerce, Benefits, Limitations and Barriers of E-commerce, Electronic Commerce Models,

Value'Chains in Electronic Commerce, E-Commerce in India;

Unit II

Web Based Tools for Electronic Commerce, e-Marketing,

components of Electronic Data Interchange, Electronic Data

Process, Role of EDI in Business Companies, Migration to Open

Application of G2C, G2B and G2G

Unit ltl

EDl,E-Government ConcePt,

issues, Electronic Cglnm

Signatures, Digital

Securing E-commerce Networks: Firewalls, Personal Firewalls, IDS, vPNs

Security Issues in e-business: Basic E-commerce security

Threats, E-Commerce Security Strategy, Encryption, Digital

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Electronic Data Interchange:

Interchange Communication

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Unit IV

Electronic Payment System: Concept of e-Money, Internet Banking, Electronic paymentSystem, Types of Electronic Payment Systems, Smart Cards, Infrastrucfure Issues in EpS,Electronic Fund Transfer.

Unit V

E-Business Applications & Strategies: Business Models & Revenue Models over InternetoEmerging Trends in e-Business, Digital Commerce; Mobile Commerce, Strategies for E-Commerce, Legal, Ethical and Soeietal Impacts of E-Commerce.

Readings:

'E' Turban, D. King, D. Viehland, J. Lee, "Electronic Commerce - A Managerial perspective,,,Pearson Education, 2012.

'B. Bhaskar, "Electronic Commerce Framework, Technologies and Applications,,, TataMcGraw Hill.2013.

. P. T. Joseph, "E-Commerce - An Indian perspective,,,pHI,2012.

. S. Gary, "Electronic Commerce", Cengage Learning,2014.

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41

BBA IV SEMESTERBUSINESS RESEARCH

PAPER CODE: BBA-401

(coRE)



a

a

a

a

a

. Credits: 04

Course Outcomes

CO1': Understand the concept, process, design, tools and techniques of RM.

CO2: Apply tools, techniques/methods to assist various functions of management.

CO3: Analyse the data collected.

CO4: Evaluating the results, interpret and present findings.

CO5: Preparing research report

Unit -I: Concept of Research

Concept of Business Research and Its Application, Types of Research, Research Process.

Unit -II: Research Problem, Reviewing Literature and formulation of objectives &IlypothesisConcept of research problems- selection & formulation. Conducting Literature Review-

Sources & procedure, Setting Objectives, Hypothesis Formulation- Types of Hypothesis

Unit -III: Research Design

Concept & types of research design, Sampling Design- Related concepts, Data Collection

Methods- Primary & Secondary, Scaling Techniques - Types of Scaling Data- Nominal,

Ordinal, Interval & Ratio

Unit -IV: AnalysisCoding, Editing and Tabulation of Data.Application through software: Methods ofDescriptive Analysis- Concept of Mean, Median Mode, Standard Deviation,Variance,

Various Kinds of Charts and Diagrams Used in Data Analysis; Methods of Inferential

Statistics: T-tqst, ANOVA, Correlation and Regression

Unit -V: Research CommunicationFormat of research report, Precautions in report writing; Footnoting, Referencing: APA,

HBR,IEEE and Index.

Readings:. Cooper, Donald R and Schindler, Ramela (2000) Business Research Methods, Tata Mc

Graw HillLevin & Rubin (2004), Statistics for Management, 8ft Ed, Prentice Hall of Indiaa

a Srivastava, Shenoy and Sharma (2002). Quantitative Techniques for Business Decisions,

4th Ed, Allied Publishers

. Dr. S. Shajahan (2004),Research Methods for Management 2'd Edition, Jaico Publisl

Raniit Kumar, (2005), Research Methodology, Pearson Education

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,BBA IV SEMESTBRHUMAN RESOURCE

MANAGEMENT




Credits: 04

Course outcomes

CO1: Develop an understanding of the concepts of HRM and its importance in the organization.

CO2: Inculcate the essential skill sets required to function as an HR manager.

CO3: Integrate the knowledge of HR concepts to take the best managerial decisions.

CO4: Contribute to the implementation and evaluation of plans related to employee recruitment, selection,

appraisal processes in an organization. '

CO5: Evaluate and implement employee training and development programs.

CO6: Analyze the strategies aimed at transfer and promotion of the employees.

Unit -I: Introduction

Meaning, Nature, origin and scope of human resource management, HRM objectives and

functions, HRM policies, Strategic human resource management. Indian perspective on

HRM.

Unit -II: Acquiring Iluman Resources

Human resource planning, Job analysis and job.design, Recruitment, Types of recruitment,

Selecting human resources, Seldction methods, various types of tests, Placement and

induction.

Unit -III: Performance Managelnent

Performance Management- Appraisal, Importance, Methods of Appraisals

Unit -IV: Promotion, Transfers & other Contemporary Issues

Concept & types of promotion, & problems in promotion; Transfers - Meaning, types,

objectives, demotion; Contemporary issues: Employee involvement, Flexible work

schedule, Right Sizing

Unit-V: Compensation Management

Concept, Compensation Structure, Managerial Compensation, Performance Based Pay,

Voluntary Retirement Schemes

a

a

ReadingsDessler G (2006). Human Resource Management, Pearson Education, India

Mathis R L and Jackson J H (2006). Human Resource Management, (10th

Leaming, Indian Print.

Edn.) Cengage

NJL ,Ja,*,ffiC 43 b,V

o Snell S and Bohlander G (2007). Human Resource Management, cengage Leaming(Thomson Learning), Indian Editiono PattanayakB, (2014), Human Resource Management, 4th Edition, pHI' Reinventing Human Resources Management: challenges and New Directions By Ronald J.

Burke; Cary L. Coopero Understanding Human Resource Management By Ken N. Kamoche open university

Press, 200 I

o Human Resources for the Non-HR Manager By Carol T. Kulik Lawrence ErlbaumAssociates, 2004

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BBA IV SEMESTERFINANCIAL MANAGBMENT

PAPER CODE: BBA-403


External : 60Internal : 40CORE

Credits: 04

Course Outcomes:After completing the course, the student shall be able to:

COl: Demonstrate a good understanding of concepts, goals and functions of financial management.

CO2z Analyze the pattern of fund requirement and associated risk through financial planning.

CO3: Evaluate various theories of dividend and capital budgeting techniques to allocate funds to the most

attractive investment opportunityCO4: Estimate various iapital structure theories and factors affecting capital structure decisions in a firm.

CO5: Determine optimum capital structure and cost of capital of various sources like equity, debt,

preference and retained eamings.

CO6: Examine the determinants of working capital requirement of the company and its tools for

smooth functioning of business

Unit - I Introduction

Concept and Nature of financial management, Types of financial decisions, Importance,

Objectives, Organization and Responsibilities of finance functions, Role and Status of financial

executives in organization structure, Time value of Money

Unit - II Patterns of Funds Requirements

Short-term, Medium-term and Long-term financial planning, Capitalization, Types of securities

and their evaluation from income, Risk and Return

Unit - III Capital Budgeting and Dividend Policy

Nature, Importance and Principles of capital budgeting, Techniques of capital budgeting, Capital

budgeting praotices in India. Dividend theories, Dividend factors, Dividend policy in India

Unit - IV Capital Structure Planning

Concept Capital structure, Objectives, Approaches to capital structure, Objectives and

Determinants of optimum capital structure, Cost of capital, leverage, Financial Leverage,

Operating Leverage and Combined Leverage

Unit - V Working Capital Management:

Concepts of working capital, Determinants of working capital, Management of cash, Operating

and cash cycles, Risk return trade off, Management of inventory and Accounts receivable, Tools

for analysis of working capital

Suggested Readings:

M.Y. Khan &.P.K. Jain. (2013). Financial Management.New

r

J^g:h,PN

Delhi: Tata McGraw Hill.

. I.M. Pandey (2010). Financial Mdnagement,New Delhi:Vikas Publications.

o R.K. Sharma &Shashi K. Gupta (2014). Financial Management. Ludhiana: Kalyani Publications.

jffigwry-

46

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Max. Marks: 100

Min. Marks: 40

External : 60

Internal : 40

gBA TV SEMESTERBANKING LAW

PAPER CODE: BBA - 404

(coRE)

T

Course outcomes

On completion of the course the studen-ts will be able to:

co1: Demonstrate a good understanding of the Banking system, their challenges and functions'

CO2:AnalyzecriticallytheroleofRBl'itsfunctionsandschemesinlndia

Co3:Examinerelationshipbetweenbankerandcustomerandtheirobligations

Co4:Evaluatethevarioustypesofaccountsandproblemsfacedbythecustomers

CO5: Applying bank committees report and bank credit policy

Learning outcomes

Students will come to know

Understand the features of Indian Banking System'

Know the significant contribution of different types of banks'

Appreciate how important banking services for the economy'

appreciatetheroleofbanksandtheirregulatoryandcompliancerequirements

UnderstandtheGovernmentandRBl,sPowerstocontrolandregulatebanks

Precautionswhichabankshouldundertaketoavoidlegalliability

Understanding the rights and liabilities of a customer and a bank in regard to various

situations in their relationshiP

a

a

a

a

a

a

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Unit -l: IntroductionOrigin, Definitions, Functions of banks' Classificbtion

Organisational Structure of banks' Challenges for Indian

S.iri"., and Principles of commercial banks

of banks, DeveloPment and

banking industrY. Functions /

)

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Unit -II: RBI and Banking Regulation Act

Reserve Bank of India - organisation' Functions and Appr 1s1],^ il]llt-T:i:'1::T:;

ffi:K"ffi;;;';; deposit accounts and rockers, Scheme of the banking regulation act'

Applicationoftheact-generalprovisions,managementandcontrol,loansandadvg@,,t

b.%

Assets of a banking company'

1w

Unit -lII: Banker and Customers Satisfaction

Meaning of banker and custom"., R.lutionship between banker and customer, obligations

of banker, Banker's duty to maintain secrecy of the oustomer's account and Rights of the

banker.

Unit -IV: Accounts of Customers

various types of deposit accounts - opening and operation, Deposit schemes' lnsurance of

bank deposits operations in Deposit Accounts and Complaints of Customers,

Reconciliation of Transactions at ATMs Failure, Foreclosure Charges/Prepayment Penalty

Sick/old/incapacitated Account Holders , Erroneous Debits Arising on Fraudulent or

other Transactions, safe Deposit Locker, Deceased Depositors - Settlement of claims

Accounts with SurvivorA.{ominee clause, inoperative Accounts in Banks' lnsurance of

Bank Deposits, Closing of a Bank Account

Unit-V: Legal Aspects of Banking Operations

Legal aspects of a cheque, Definition of a cheque, Different Types of cheques' crossing of

a cheque, Endorsement, Legal, Provisions Regarding Endorsements, Paying Banker'

Protection and Liability of Paying Banker, Payment in Good Faith, Payment By Bank

Under Mistake, collecting Bank, cheques Payable to Third Party.

Readings:

1. Banking Law, TheorY and

Fourth edition (2013)

practice - Sundaram and varshney - Sultan chand co. Twenty

2.

3,

4.

5.

5.

Banking and Financial systems - B' Santhanam (Margham

Banking Law, Theory and Practice - S'N' Maheswari -

(20t4)Indian Banking - Parameswaran - S' Chand and Co' 2013'

BankingLaw,TheoryandPractice_TanonFirstedition(2010)Banking Law, Theory and Practice - Sherlaker & Sherlaker 24th Edition

Financial Services - M.Y' KhanEighth edition 2015

Publishers) 5 edition (2012)

Kalyani Publication' 11 edition

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Max. Marks: L00

Min. Marks: 40

External : 60

Internal : 40

BBA IV SEMESTERPAPER CODE: BBA-405

(GE)

Credits: 04

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BBA iV SEMESTERSTATISTICAL SOFTWARE

PACKAGEPAPER CODE: BBA -406

(sEC)

Max. Marks: 100

Min. Marks: 50

External : -Internal.: 100

Credits: 04

Course Outcomes

CO1: Demonstrate a good understanding of various software used in business analytics and other

related activities

CO2: Develop and in-depth understanding of how the statistical data is used using statistical

software and spreadsheets

CO3: Display a better understanding statistical tools and,performing them using popular software

like, SPSS and MS Excel

CO4 Analyzing data looking at different situations

CO5: Perform the multivariate statistical tools also

Course contents:

Unit I

Introduction, overview, and interface of software:

e-views, Tableau

Unit II

MS Excel, IBM SPSS, PSPP, JAMOVI,

Introduction- Data Entry, Storing and Retrieving Files, Statistics Menus, Generating New

Variables

Running Statistical Procedures - data entry and interpretation of the

Statistics

Testing normality using SPSS

Unit III

Testing hypothesis: T-tests, Chi Square test, One-way ANOVA and

tests using SPSS.

their non-parametric

Unit IV

Identifyiirg relations: correlation, Linear regression

SPSS.

including multiple regression using

output, Descriptive

,.<lu.9a

Unit V 1 _.

Multivariate analysis: cluster analysis, Discriminant Analysis,

ComPonents AnalYsis using SPSS'

Factor analYsis/PrinciPal

I

I

)

)

)

Readings:

George,D.,&Mallery,P.(2019).lBMsPssStatistics26StepbyStep:ASimpleGuideand

W;:;:";.;-I[*""T1 i1, ""*wdhary,

N. (2Q21). An spss Guide for rourism'

Hospitality and Events Researchers' London: Routledge'

, Hair, J. F., Celsi, M'' Ortinau' ' l.' & Bush' R' P' (2010)' Essentials of Marlceting

Re se arch.New Y ork' NY: McGraw-Hill/Irwin'

l Carvef, R. H., & Nash, J. G. (201 |). Doing Data Analysis with SPSS: Version 18'0. New

, '";*';:l:'i"#ffi?. ,roour. statisticat Methods for practice and Research: A Guide

tu Data Analysis (IsingSPSS' Delhi: Sage'

. Cronk, B' (2020)' How ]: Use SPSS@' New York: Routledge'

https:i/doi.o rgl 10'4324 I 97 50429340321

51

M*v

Max. Marks: 100

Min. Marks: 40

External : 60

Internal : 40

BBA V SEMESTER

QUANTITATIVE TECHNIQUES FORMANAGEMENT

PAPER CODE: BBA-501

course outcomes: Upon successful coinpletion of this course students will be able to

co-1.co-2.co-3.co-4.co-5.

Understand the key terminologies, concepts, tools and techniques of Quantitative techniques'

calculate and interpret the simple regression equation for a set of data'

Apply probability rules and theoretical distributions to solve problems'

Anufyt. time series data and its components by various methods'

Knowledge about association of attributes and inferential aspects such as test of hypotheses

and associated concePts.

Course Contents:

unit- I: probability and probability Distributions: concept and Importance of probability, Basic

terminology, calculation of probability, Addition theorem, Multiplication theorem, Bayes', theorem

and its appiications;.theoretical distributions: Binomial, Poisson, and Normal'

unit- II: Regression Analysis: Meaning and uses of regression analysis, Regression lines'

Regression coefficient and its properties, Regression equations (a) by using mean' sD and

coefficient of correlation and (b) by using method of least square.

unit- III: Time series Analysis: Medning and Uses of time series analysis, components of time

series, Measurement of trend by using Graphical niethod, Semi-average method, Moving average

method and method of least square, Measurement of seasonal variation by using simple average

method (monthlY and quarterlY)'

unit- IV: Association of attributes: Introduction, Measurement of association of attributes:

comparison of observed and Expected Frequencies Method, Proportion Method, Yule's coefficient

of Association, chi-square test: Meaning and Uses of chi-square, Measures of chi-square'

unit- v: Tests and Hypothesis: concept of standard error, Hypothesis' Test of significance of

proportions, Test of.significance - Students' t-test for signifioance of means only'

Suggested Reading:

Main Texts Reading

1.Beri;G.C.(2013).Marketingresearch.TataMcGraw-HillEducation.2. Sharma, J. K. (2006). Business statistics. Pearson Education India.

3. Gupta, S. P., & Gupta, M. P. (2009). Business Statistics. Sultan Chand & Sons,

4. Rubin, L. (2000). statistics for Managemerf. Pearson Education India'

New Delhi.

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I

1.

2.

Render, and Stair J.R. (2000) . Quantitatiu, Anoryrr, for Management' prentice - Ha1l 7th

l**l (2009). Business Statisticsfor Contemporriry Decisior Making' Wilev Student

Edition.

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Max. Marks: 100

Min. Marks: 40

External : 60

Internal : 40

BBA V SEMESTERBUSINESS LEGISLATION FOR

MANAGEMENTPAPER CODE: BBA-502

(coRE)

Course Outcgmes

The student will understand the meaning and essentials of contract and the different ways of performance

unO..-"Oi"s available in case of breach

Col:Willbecomeawareoflawrelatedtosalesofgoods,theunpaidseller

co2: Understand about creation and termination of the contract of agency

Co3: Will understand the different provision related to negotiable instruments

CO4: Will understand the process of creation and termination of the partnership'

Co5:Understandconsumerprotectionmeasufesavailableinlndia

co5: will be able to understand the applicability of IPR, filing and infringement of IPR

Unit - I: Law of Contract

Major provisions of contract act; Special contract: indemnity and guarantee' Bailment' Pledge

and AgencY

Unit -II: Law of Sale of Goods and Arbitration

Major provisions of sales of goods act' Major Provisions of Law of Arbitration and

Conciliation.

Unit - III: Law of Negotiable Instruments:

Major provisions of negotiable instruments act'

Unit -IV: PartnershiP Act, 1932:

Major provisions of partnership act'

Unit -V: Law of Consumer Protection and IPR

Major provisions of consumer protection act' Introduction to IPR (patent and copyright),

Suggested Readings:

N. D. Kapoor An introduction to Ii4ercantile Law (Sultan chand And Sons, (2018)a

a N. M. Wechlekar Business Laws n r

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' M' D" Mulla Business Laws rate Limited; Nineteen editiono Gulshan Kapoor Business LawsNew Age International Prir

201 8.

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Max. Marks: 100

Min. Marks:40External : 60Internal : 40

BBA V SEMESTERINVESTMENT ANALYSIS AND PORTFOLIO

MANAGEMENTPAPER CODE: BBA -FM-503

FINANCE MANAGEMENT GROIIP

Course Outcomes:

On successful completion of this course students will be

CO1: understanding the measures of risk and return in financial assets, based on the

characteristics.of different financial assets and value assets such as stocks and bonds for

investment, concept and theories of.traditional and modern portfolio management

CO2: analyzing stock retums and risk in economic environment and indicators and using

various models for the purpose of investment.

CO3: measuring the risk and retum of a portfolio position and diversifu and manage

investment portfolios in accordance with a person's risk preferences

CO4: evaluating investment advice from brokers to develop optimal portfolio and selecting

best portfolio based on different evaluation models

Course Contents:

Unit-IInvestment: Meaning, Investment vs. Speculation:

Characteristics of Investment; Investment Proce.ss; Securities Market and functions of

stock exchange; Issue of Securities; Initial Public Offer (IPO); Right Issue; Bonus Issue;

Private Placement; Listing; Trading; Settlement, Functions of SEBI

Unit- ilValuation of Securities:

Basics of risk and return: concept pf retums, valuation of Bonds: present value of a bond,

current yield, yield to maturity and holding period return, Valuation of Equity Constant

Rupee Dvidend Model; Constant Growth Model; Multiple Growth Model; Price Earnings

(P/E) Approach; Systematic and Unsystematic risk and non-risk factors that influence

yields

Unit -IIFundamental AnalYsis

EIC framework; Economic analysis: Leading lagging &indicators, Expected direction of movement of stock

coincident macro-economic

prices with macroeconor

\&,

Credits: 04

/

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variables in the Indian context, Industry analysis: stages of life cycle, Porter,s five forces

model, swoT ""r';';;;;ial analysis of an industry' company analysis'

Unit -IIITechnical analYsis and EMH

Meaning,assumptions,differencebetweentechnicalandfundamentalanalysis;Priceindicators- Dow theory, new rrigh, urd ils- circuit'filters volume indicators- Dow

Theory,smallinvestorvolumes'tt1Tt"chart'barchart'candlechart'point&figurechart. Patterns: head & shoulder,, t,*,'91"' rectangle, flag, cup & saucer, double topped,

doublebottomed,lndicators:movingu,.,u,...r,fficientmarkethypothesis;Conceptof "ff"i""cY:

Random walk

Unit -IVPortfolio construction and analysis

portforio risk and return, Markowitz portforio moder:. concept of efficient frontier &

optimumportfolioMarketModel,ln,.,to,riskandreturnpreferences:Indifferencecurves and trre

- efficient frontier, ;r"d; portfolio management for individuals:

objectives, .onrrrui*r, time horizon,^;;.u*tnt wealth' tax considerations' liquidity

requirementr, urru-rJ.ipated inflation, Portfolio management services: Passive - lndex

funds, systematic"i" t'*t"' plans " Active - market timing' style investtng'

Unit -V

ai** model and portfolio evaluation

Capital asset pricing model (CAPM): Effrcient frontier with a combination of risky and

risk free urr"ru cnl.acteristic line, cffitt*rtlLine' Security market Line' Expected

##r,"f#*1 run3i"1,1l1#li:f*:I'H"d schemes bv structure and

objective, uouunog., and disadvant,*-"' investing through mutual funds. Performance

Evaluation "** iiu*e' s' Trelmor's and Jensen's measures

REFERENCES

Reilry, F. K' & Brown' "t 9:li),.1":';1il:fl:';::"s and Management of

l:fJ"r':r}*1ui.,i,1"**"i"diaPvtl'*;^lt'iilyf":'JJ::Htff ";T'T,;:ffi *i-:t"9:**,'fl:'fi "i,,Tll"'

J,,g'[n s

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Fischer,D.E,.&Jordan,R.J.(2006)SecurityAnalysis&PortfolioManagement(6thedition), Pearson Education' anagement (2018) Vikas

punithavathy pu,oir.i i"".rrrty Analysis and Portfolio M

i:*:t1ffiil'J# Jl,T,i"l:i'o'do" (2016)' Securitv Analvsis and Portrorio

Management, PHI

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M-ax- Marxs: too

Min. Marks: 40

External: 60

Internal: 40mm-*Y*#.l-"*o'"iil'ffiffif#ffi'3ior*

TuARKETING N',lA.l-^.

Course Outcomes

After completion of this course the students will

CO1: Discuss the rationale for studying consurner behavior'

co2 :'I d en'l - *"I Tjdrm [**:i;* *mr *'*';# :H*ffi ;flff ::'*

and culture and dem

Co3:DeveIopanunderstandingofthemotivationalfactorsloCoIl5utttw.

:;li#****"Xr:;H:;#[oupsininnu:lcmsbuvingdecisionsco5: Explain the diffusion of innov*a, uru various models of consumer decision making

Course contents:

::t:;.,Behaviour:N"turl:11?::^:*n"*T*:;ff ::,"J;"::[T,:$aviourinmarketing a..iri"iJ, crraracteristics or"on'u*tr behaviour'^'"* of consumer research'

consumer o**t""t-i*erdisciplinary approach'

' 'Digital Revolution in Consumer.Behavior,

Consumer Behavior model of Decision.

Making'

unit rr racteristics of motivation' arousal of motives'

Consumer Needs & Motivation: Charactenstrss vr ,r"-- '

T:r",j}o,,l"l" :"H jl# iour : rmp ortanc e o r personalitv' rheories or p ersonalitv'

MeasurementofConsumerPersonaltty;BrandPersonality:MeasurementofBrandPersonalitv,tJ;#;ii-it"gttvirtualpersonaliryorSelf'

unit rlr ' ' +L-ochnlrl lirnit' differential threshold limit

tqt'{

Consumer Perception: Concept "t *::l* threshold lim'it' differ'rrrrqr !"'

''. '-'

Perceptual Process: ttftJon' organization & interpretatton' '' '. :

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Learning & consumer Involvement: Importance of learning on consumer behaviour'

leaming theories, consumer Attitudes: Formation of attitudes, functions performed by

attitudes

Unit IV

Consumer reference groups: Different types

reference group influence, reference group

application of reference grouPs'

Family & Consumer Behaviour, family life cycle'

culture and social class Determinants of social class, measuring & characteristics

of social class, characteristics of culture, core values held by society & their influence on

consumer behavior'

Unit V

Diffusion of Innovation: Definition of innovation, product characteristics influencing

diffusion, resistance to innovation, adoption process'

Consumer Decision making process: Process- problem'recognition' pre-purchase search

influences, information evaluation, purchase decision (compensatory decision

;:1.,, of consumer Decision making: Nicosia Model, Howard-Sheth Model' Howard-

Sheth Family Decision Making Model, Engel, Kol'lat & Blackwell Model' Sheth Newman

Gross Model of Consumer Values'

NOTE: Cases & apptication to marketing witl be tuught with tespect to each topic'

READINGS

1. Leon G.schiffman& Leslie L.Kanuk: consumer Behaviour, Prentice Hall

Publication, latest Edition

2. Solodron, M.R.: ConsumerBehaviour-Buying' Having' and Being'

of reference groups, factors affecting

influence on Products & brands,

F.: Consumer Behaviour, Cengage

Pearson Prentice Hall.

3. Blackwell, R.D., Miniard, P'W'; &Engel' J'

Learning.

4. Hawkins, D.I., Best, R' J', Coney, K'A'' & Mookerjee' A: Consumer Behaviour -Building Marketing Strategy, Tata McGraw Hill'

5. Kotler, P. & Keller, K. L': Marketing Management (Global Edition) Pearson.

aexSiW".

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Min. Marks: 40

External : 60

Internal : 40

BBA V SEMESTERHRD: SYSTEMS AND STRATEGIES

PAPER CODE: BBA -HRM- 503

IIUMAN RESOURCE MANAGEMENT. GROUP

Credits: 04

Course Outcomes: Upon completion of course, the students will be able to;

col: Understand the HRD concepts, evolution and its activity areas.

CO2: Analyze and design HRD process'

CO3: Understand HRD interventions and its application'

CO4: Measure competency and interpret high performance work systems.

Learning outcome: The course gives an overview of the need for HRD and HRD practices

which can develop and improve an Organization's systems and strategies leading to an optimal

HRD climate.

Course Contents

Unit - IHuman Resource Development (HRD): Concept, origin and Need, Relationship between

human resource management and human resource development; HRD as a Total System,

Activity Areas of HRD: Training, Education and Development, Roles and competencies of HRD

professionals.

Unit - IIHRD Process: Assessing need for HRD, Designing and developing effective HRD programs,

Implementing HRD programs; Evaluating HRD programs'

Unit - IIIHRD Tools & Interventions:

HRD Audit, Learning: Model

Unit - IV

HRD Applications: Coaching and Mentoring, Career management and development, Employee

Goal Setting, HRD Climate, Workforce Diversity Management,

& Principles.

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N?r* \$9Y w^

Counseling;BalancedScoreCard,Appreciativeinqurry.lntegratingHRDwithtechnology.

Unit - V HRD in lndian organizations'

Competency Mapping' Hieh---P.:rformance Work Systems'

#;iil HRD' Future of HRD'

Readings: --^+^ trr,rman Resource Development' vanNostrand Reinhold / ASTD'

1. Nadler, Leonard: Corporate human Rel

stems, OxfordNew York'

2.RaoT'V'andPareek'Udai:DesigningandManagingHumanResourceSy

THItJ:IJ;TJi,ln ,", Resource Deveropment, oxrord IBH Publication 'Ltd'

4. viramani B.R. and Seth, pram'a: Evaruating Management Training and Development' vision

:"i|:T.v': Human Resource Development' Sage publication'

6.Kapur,Sashi:HumanresoulceDevelopmentandTraininginPractice,BeaconBooks.

T.Lynton,RolfP.andPareek,Udai:TrainingforDevelopment.Vistaarpublication.

8. Werner J' M'' Desimone' R'L': Human resource development' South Western'

9. Mankin, D.: Human resource development' oxford uT-** Press India'

10. Haldar, u. K': Human resource ":1"n:::::::*:"iversitv

Press India'

Itl ffi;.' r'r,,* *'*' MacmillanPublishers

India'

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BBA V SEMESTERBUSINESS ANALYSIS AND

VALUATIONPAPER CODE: BBA -F'M- 504FINANCIAL MANAGEMENT

GROUP


External : 60, Internal:40

Credits: 04

Course Outcomes: On completion of this course student will able to-

CO1: Describe and apply the basic techniques of financial statement analysis (FSA);

CO2: Explain the linkage between strategic business analysis, accounting analysis and financial

analysis;

CO3: Identify and utilize value-relevant information contained within financial statements;

CO4: Recognize and explain the fundamental role of accounting numbers in the valuation of entities;

CO5: Prepare and substarrtiate a valuation that incorporates the strategic, accounting and financing

activities of a business entity;

CO6: Identify and assess ethical considerations accounting disclosure.

' Course Content:

Unit IAnalysis of Corporate Financial Statements: Income statements and Balance sheets through

ratio analysis and analyzing the Chairman's statement, Directors' report, management

discussion &. analysis, report on corporate governance, auditor's report to evaluate the

financial soundness of the company.

Unit IICash Flows: Firm cash flows, Earnings, Tax effect, Reinvestment needs; Equity cash

flows: Dividend, Forecasted Cash flows, terminal value estimation approaches. Equity

discounted cash Flow Models-Dividend discount models, extensions of DDM; free cash flow to

equity model

Unit III

llrmR

Additional Disclosure Statements; need for additional disclosure statements' director's report'

auditor,s repolt on financial statement; corporate Governance- concept of corporate

Govemance,,benefits, regulatory framework (SEBI guideline and listing agreement)'

Unit VI

Introduction to valuation: Approaches to valuation, Discounted cash Flow' Relative

Valuation, Role of valuation; Discounted Cash flow Valuation: Estimating discount rates- cost of

equity, cost of equity to cost of capital; valuation of an asset with guaranteed cash flows'

introducinguncertaintyintovaluation(valuinganassetwithdefaultrisk&equltyrisk),valuing

an asset with an inftlite life'

Unit V

Firm Valuation Models: Cost of capital approach, adjusted present value approach, EVA, Capital

structure and flrm value. Relative vhluation-popularity and potential pitfalls; reconciling

relative and discounted cash flow valuation Equity Multiples; value Multiples;

valuation of different kinds of companies' value of spergy; operating and financial slmergy'

cash and tax benefits, debt capacity, Evidence on synergy, common errors in valuing synergy;

Valuing Real oPtions.

Readings:

1. Foster, George Financial Statement Analysis, 2nd ed,,Pearson Education Pvt Ltd

2. Damodaran, A. (2008). Damodaran on valuation, Security Analysis for investment and

Corporate Finance (2nd ed')' Wiley India'Pvt' Ltd'

3.Chandra,P.(201l).CorporateValuationandValueCreation,(1sted).TMH

4. Weston, chung, Hoag, Mergers, Restructuring and corporate control' Prentice Hall of India

ID!t\ral

Max. Marks: 100

Min. Marks: 40

External : 60

Internal : 40

BBA V SEMESTERADVERTISING AND BRAND

MANAGEMENTPAPER CODE: BBA -MM- 504

MARKETINGMANAGEMENT GROUP

Credits: 04

Course outcomes: on completion of the course, students will be able to:

co1: Understand needs and importance of advertising, models of advertising and required

planning framework for promotional strategy'

CO2: Analyze about the target audience, advertising media and its effectiveness'

c03: Learn about the media planning, scheduling and media decisions'

CO4: Demonstrate how to do brand management and strategies cofresponding to a product'

Unit I

Advertising need & importance: Definition & growth of advertising, advertising & the

marketing mix, types & classification of advertisement, advertising spiral; Social &

economic aspects of advertising; Marketing communication models: AIDA' innovation

adoption model, Planning framework of promotional strategy

Unit II

Determination of target audience, advertising media and their choice' advertising

measufes, layout of advertisement and ad'iertising appeal, advertising copy, message

design strategy, advertising department, role advertising agencies and their selection'

advertising budget, evaluation and advertising effe ctiveness

Unit III

Media planning & scheduling: Introduction to broadcast & non -broadcast media'

Key factors influencing media planning; Media decisions: media class' media vehicle &

media option; Scheduling: flighting, pulsing, & continuous

Unit IVbranding challenges and

and establishing brandConcept of brand and brand management' brand evolution'

opporhrnities, Strategic brand management process' Identifying

poritloni.rg and values; Brand building, brand repositioning'

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-

Unit V

Designing and implementing brand skategies: Brand extension, Kapferer brand identity

prism. Brand equity, brand personality, brand image, managing brands overtime,

integrating advertising and brand management

Note: Applied cases would be taken up in class.

Readings:

1. Aaker, Myers &Batra : Advertising Management , Prentice Hall.

2. Wells, Moriarity & Burnett: Advertising Principles & practices , Prentice Hall.

3. Kleppner's Advertising Procedure: W. Ronald Lane, kane Whitehill king and J.

Thomas Russell, Pearson Education.

4. George E. Belch& Michael A. Balch: Advertising and Promotion, TMH

5. S,H.H Kazmi and SatishK.Batra : Advertising and sales promotion, Excel books

6. Cowley. D: Understanding Brands, , Kogan Page Ltd

7. JeatNoel Kampferer: Strategic Brand Management, Kapferer Free Press

8. David Aaker: Brand Leadership, Simon & Schuster

9. Wright, Winter, Ziegler:Advertising, Atlantic Publishers & Dist'

10. Sandage, Fryburger,: Advertising Theory & Practice, Ratroll Longman Group

t{h V.M

L.


External: 60Internal : 40

BBA V SEMESTERMANAGEMENT OF INDUSTRIAL

RELATIONSPAPER CODE: BBA - IIRM - 504

HUMAN RESOURCB MANAGEMBNT GROUP

Course Outcomes

col: understand the concepts of rrade unions, Social Security, Labour welfare and Industrial Relations'

co2: Illustrate the applicability of concepts in various types of organizations.

co3: Demonstrate the problems faced in dealing with disputes an{ grievances'

CO4: Suggest the ways to mange various IR issues'

Unit-I: Introduction

Concept of Industrial relations, Objectives of Industrial Relations, Parties to Industrial

Relation, International Labour Organization (ILO): Role, functioning and contributions'

Unit -II: Industrial Disputes & Trade Unions

Meaning, Forms, Causes and Results of disputes, Methods for the prevention and Settlement

of Industrial disputes, Authorities for the settlement of Industrial disputes in India.

Trade Unions & Employer's Associations: Objeotives, functions and role of Trade Unions

and EmploYer' s Associations.

Unit -III: Empl'oyee Discipline & Grievance

concept, lmportance and Types of discipline, Arguments against negative discipline,

Essentials of a good disciplinary system, Kinds of . punishment, Procedure for taking

disciplinarY action.

Meaning and Causes of grievance, Grievance procedure, Settlement of grievance in Indian

industry, EmPloYees counseling.

Unit -IV: Social Security & Labour Welfare

Introduction, evolution, definition and scope, Types of Social security, social security

measures in India.

concept, classification of labour welfare, Labour welfare measures in India, Labour

schemis and Constitutional provisions regarding labour welfare

Unit -V: Collective Bargaining & Workers Participation

Concept, Scope and Types of collective bargaining, Process of collective bargaining,

Benefiis of coilective baigaining, Conditions essential for successful collective bargaining.

YlW(ilo^*@ orrlko

Meaning, Objectives of worker participation,

workers participation and Worker participationFactors influencing participation, Schemes ofin management in India.

Relations, Sage Publications, New Delhi 1994'

and Reality, Oxford University Press, New Delhi

New

a

a

Suggested Readings

Niland J.R. et el, The Future of Industrial

Mamkootam, K, Trade Unionism-Mlth

v

1982.

o Papola T.S.and Rodgers,G, Labor Institutions and Economic Development in India' ILO'

Geneva, 1992.

o Ramaswamy , E.A, The Rayon Spinners The strategic Management of Industrial Relations'

Oxford University Press, New Delhi 1994'

. virmani, B.R., Participative Management vs collective Bargaining, vision Books'

Delhi,l988.

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68

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Max. Marks: 100

Min. Marks: 40

External : 60

Internal : 40

BBA V SEMESTER


DSE

* Choose any Disciptine Specific Elective from the list

\\,7w/\sY A-&

Ir-

'BBA VI SEMESTER

BUSINESS POLICY & STRATEGYPAPER CODE: BBA - 601

CORE

Max. Marks: 100

Min. Marks: 40

External : 60

Internal : 40

Course outcomes

CO: On completion of the course, the student will be able to

CO1: design, deploy and evaluate business strategies'

CO2: conJuct environmental scanning using different methods.

CO3: implement tools and techniques fcir strategic analysis and decision making'

UNIT-I: Business Policy - An Introduction

Nature, Importance, Purpose and objectives of business policy,

policy, Types of Policies, Levels of strategy, Difference Between

Credits: 04

Various terms in business

Business policy & Strategic

,,{

Management, Business policy and corporate strategy'

UNIT-II: Policy Formulation and Implementation

Policy formulation and implementation, Administration and control policy, Strategy and

policy in functional areas, Role of Policies in Strategic Management, Business Policy and

Decision Making

UNIT-III: StrategY Formulation

Environmental Appraisal - Components, Environmental scanning, Environmental appraisal.

Organizational Appraisal - Organisation capability factors, Organisation appraisal.

Strategic Alternatives, Strategic choice and SWOT analysis

UNIT-IV: StrategY ImPlementation

Project and procedurbl implementation'

Structural Implementation - Structural considerations, structures, Organisation design and

change.

Functional Implementation - Financial / Marketing / operations / Personnel plans and Policy.

Behavioural Implementation - Leadership, Corporate culture, Personal values and Business

ethics. .i

UNIT-V: StrategYEvaluation

1. Witliam J Gluek & Jauch G&J, Business Policy & Strategic Management,Tata McGraw

Hill 2016. -^^^at Tqta McGr&w Hill 3'" edltlon'

z. Kazmi,Business policy & strategic Management ,TataM;Graw Hill 3'd edition'

3. Thomson & Strick;d, Strategic M"r;;;;: Concept &Cases 'TataMcGraw Hill 2003'

4.Ghemawat, Strategy &The B':I':J Landscape' p"u"* Education Asiaamoria and

Mamoria _ Business planning "ra p"jrcv, rrj*"raya Publishing house - 1998'

71

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Course outcomes

co1: Understanding the concepts, structure, functioning and theories related to financial markets'

institutions and services

Co2: Analyzing the different types of financial markets and the product traded therein.

co3: I,ustrating an awareness of the current structure and functioning of the financial Markets'

Institutions and Services'

co4: Demonstrating an awareness qf the regulation of the Indian Financial Markets' Institutions and

services sector'

CO5: Evaluating and creating strategies to promote financial Products and services'

CO6: Identifying the Regulators in Financial System

intermediaries in the sYstem

Learning 0utcomes

and understanding the role of various

After completing the course' the student shall be able to:

1. Understand the meaning and scope of financial markets as well as institutions in India'

2. Understand the concepts of Money Market and Capital Market

3. Explain Commercial Banking and its Current developments'

4. Explain concept ofNon-Banking Financial Companies (I{BFC's)

5. Examine the Financial Services Industry

Course Contents

Unit I: An Introduction to Financial System and its Components

An overview of Indian nnancial "T"*-,1111111.::*';:':.ffifr:"Xl;illllllilfilffi ;J,,:iil$':"'ffi:"'-"J#,1i1":':'l::,'.,:^i;i-::"#f #I'i:xil:li

fffffi:lit'li.,I:XX,,"l;f.li"T"ilil;;il;::':"1:r:l*EBlIRDA''ffi ':'.

Max.-. tvtarxs: tOO

Min. Marks: 40

External: 60

Internal : 40

EBA VI SE'MESTER

FINANCIAL INSTITUTIONS &MARKET

PAPER CODE: BBA -602

Credits: 04

ffi:il#:. ?"*.*, S ector reforms post-independence-till date'

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Unit II: Financial Markets & Capital Markets Financial Markets

MoneyMarket-OverviewoflndianMoneyMarket,functions,organisationandinstruments,Roleofcentralbankin*",",-".o".canita]Markets_Introduction,fole,types and tunctions' co*fon""t' "f

C;;ili t"'rt" bash markets- Equity and Debt'

Depository (NSDL, CDSL)' .*t"n-I.urrO St"ondary Markets -NSE' BSE' NIFTY'

SENSEX. Role of Stock Exchanges in inJiu. SEBI and Investor Protection' derivative

market and foreign exchange market'

unit rrr: primary Market and secondary Market in rndia

primary Market: u.;; Market ro. Jo.porute securities in India: Issue of corporate

Securities: Public Issue through Prospectus, Green shoe option, offer for sale, Private

Placement, Rights;;;' online Po' ;;; Building of shares' Disinvestment of PSU'

Employees Stock o;,r;;r, preferentiallrru. of Shares, venture capital' Private Equity'

performance of primary Market i, rrair, Lorpo*t. Listings: Listing and Delisting of

CorPorate Stocks'

SecondaryMarket:IntroductiontoStockMarkets,RegionalandModernStockExchanges,International Stock Exchanges, p"*utuuti,ation of exchanges, Comparison between NSE

and BSE, nuiring oirund, i-n tnternational Markets: ADRs and GDRs'TCCB .and Euro

Issues; Indian ,.".,. Indices and their construction, maintenance. Factors influencing

the movement of stock markets, inoicators of maturity of stock markets, Major lnstruments

tradedinstockmarkets:Equrtysr,u,.,;o.uentures,MlthsattachedtolnvestinginStockMarkets.

Unit IV: Secondary Market for Government/Debt Securities

oversubscriptionanddevolvernentofGovernmentSecurities,Governmentsecuritiesissued by state oo,r"**"n s, Municipal Bonds, corporate Bonds vs' GOvernment Bonds'

Trading of ,""o.iti"s on a ,,".k ;;u*., 'ta.oion

of broker, capital and margin

requirement, oi u broker, MTI\4 a; vAn Margins, kinds of brokers' opening of an

accounttotradeinsecuritie,,opvrarsystem,placinganorderforpurchase/saleofshares, margin trading and margin adjustrnent, t1"-t11;"te and settlement of contracts'

Algorithmic trading' iettlement mechanism at BSE & NSE

Unit V-: Financial Institutions and Services

Depositoryandnon-depositoryinstitutions,Commercialbankingintroduction,classiflcation, its role in financing . commercial and consumef, recent developments like

MUDRAfinancing,problemofNpAs,BankruptcyandinsolvencyAct'FinancialInclusion.

Insurance: Life and non-life insurance companies in

Introduction, Significanoe' IRDA' Insurance Intermediaries'

General lnsurance

India: Public and Pri

J,{ .*NPns N'Ss

CL

Reinsurance, Life

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-

-Mutual Funds - Introduction and their role in capital market development' Types of mutual

fundschemes(open.na"oVsclose.na"o,.equity,Debt,HybridschemesandETFs.Non-Uunf.ing financial companies (l'{BFCs)'

Readings:

l.Saunders,Anthony&Cornett,MarciaMillon(2007).FinancialMarketsand

Institutions (3rd ed')' Tata McGraw Hill

2.Khan,MY.(2010).Financialservices(5thed.).McGrawHillHigher.Education

3.Shahani,Rakesh(2011).FinancialMarketsinlndia:AResearchlnitiative.Anamica

PUBLICATIONS

4. Goel, Sandeep' QOIL)'Financial services' PHI'

5. Gurusamy, S' (2010)' Financial Services' TMH'

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74

4

E.

LLL

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Max. Marks: 100

Min. Marks: 40

External : 60

Internal : 40

E lllllllrvr snMESTERPROJECT APPRAISAL AND,

ANALYSISPAPER CODE: BBA-FM-603FINANCIAL MANAGEMENT

GROUP

Credits: 04

Course Outcomes

tlfl :xm;:'ffi ":;,T,:t.': iTf:tr#t ?i"1 ::t apprai s al techn i ques, nnanc iar structurin g and

financing alternative i;entification of a pt".i*, i*t'lUnt unatytit including market' technical and

financial appraisal oi u pro.;""t and the eiements of social cost benefit analysis'

co2: analyzingthelearning and understand techniques for Project planning, scheduling and Execution

Control

Co3: applying technology tools for communication, collaboration, information management, and decision

;;;;;r'd afipraisal teJhniques for evaluating live projects . 1

co4: interacting with team and stakeholders in a professiondl manner, respecting differences, to ensure a

collaborative proj ect environment

co5: evaluating and appreciating contemporary project management tools and methodologies in Indian

context

Unit I: APPraisal

An introduction, project appraisal and evaluation, Project cycle, Project cycle

management,PrivateandPublicsectorProjectsicommercialA.{ationalprobability;Identification of investment opportunities - industry analysis review of project

profiles, - feasibility study, Project identification and formulation' Generation of Project

ideas, Entreproneurship - concept, Theory and perspeitive

Unit II: Market AnalYsis

Market analysis of a project, Need for market analysis, Demand and supply analysis,

collection analysis, primary /secondary data, Forecasting techniques' Technical appraisal

ofaprojeot,BusinessandTechnologyAcquisitionandmanagementoftechnology.

Unit III: Investment APPraisal

Introduction and techniques, DCF and non DCF methods' Sensitivity Analysis'

components of Financial analysis, Financial needs of a Project' Investment criteria' t{tryJ

Appraisal parameters of select Financial Institutions'

Unit IV: Social Cost Benefit Analysis

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value,added concept, social surplus indirect impact of projects, rationale of SCBA'

Efficiency and Equity in Project Appraisal, I-INIDO approach, Little Mirlees

Approach, Project Appraisal of lndian Plans

Unit V: Project Risk Assessment

TaxonomyofRisks,probabilisticcashflowapproaches_applicationofsimulationtechniques;MonitoringandEvaluationofaProject-PERT/CPM,Monitoringmechanism, Evaluation and Lessons, Preparation of project report - Case Analysis

Readings:

chandra, P. QllT).Projects: Planhing Analysis Selection Financing Implementation And

Review, STh Edn'

Desai, V. (2000). Project Management and Entrepreneurship' Himalaya Publishing House'

Passenheim,o.(2009).ProjectManagement.VentusPublishingAPS.Vasant Desai - Project Management - Himalaya Publishing House'

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Course Outcomes

Co1: Students will be able to learn grofih and importance of services and basics of service.

co2: Students will be able to learn marketing mix in service marketing and its implementation

co3: students will be able to learn service marketing strategy, how to frame them and how to use them

so to have comPetitive advantage'

co4: Students will be able to learn concept, dimensions and process of services and models of services

and demand management in services'

co5: Students wi, be abre to rearn importance of rerationship building and how to use them to build a

sffong personal_pr"f*i;;;ir.elationship with the customers "Jirr.viso abre to learn about different

tlrriJ" itarstriei prevailing in Indian economy'

Learning Outcomes

Students successfully completing this course will be able to:

l.Understandandexplainthenatureandscopeofservicesmarketing.

2.Appreciatethedifferencebetweenmarketingphysicalproducts",g*,11*].oleservices,includingdealing with the extended ,"r"i"",

^,n*rt!ting *i*' and the four unique traits of services

marketing'

Course Contents:

:H,, and rmportance of Services: service Industry-Globar Issue, Service Marketing

f,nriron..nt, Growth of Service Sector

Basics of Services: Service concept, crraracteristics and classification, chalrenges & Strategic

Issues in Service Marketing, Good-Servi.., c"*i,**, s.g*.ntation, Targeting and Positioning

of Services

unit rr - ar--r'^+i Place' Promotion' People' Physical

Marketing Mix in Services Marketing: Product' Price'

nriA.n."t "nd

Process Decisions''

:il,:: Marketing strategy: Segrnentation, Targetin' pd positioning, Market Innovation

competitive Differenl;il;;b"r"pet-itive'eJvurtug.-uno value chain Analysis'

Fax--ax- Ivlarks: 100

Min. Marks: 40

External: 60

Internal : 40

--_UBA VI SEMESTERMARKETING OF SERVTCES

PLPBn CODE: BBA -MM- 603

UANXBUNG MANAGEMENTGROUP

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Unit IVConcept, Dimensions and Process: Service quality models(Gronnos, and Parsuraman)Application and Limitations, Productivity in Services. Demand Managernent in Services.

Unit V

Relationship Building: Relationship Marketing, Customer Life Time Value, Fundamental ofCustomer Satisfaction, Handling Complaints Effectively, Service Recovery.

Service industries: Insurance, Banking, Hospitality & Tourism, Education etc.

Text Books:

1. Fisk, R. P., Grove, S. J., & John, J.:Mifflin.

2. Glynn, W. J., & Barnes, J. G.:marketing, organizational behaviour,Prentice Hall.

References:1. Gronroos, C.: Service Management and Marketing - A customer relationshipmanagement approach, New York: John Wiley.

2. Hoffinan, K. D., & John, E. G. B.: Marketing of services: Concepts strategies andcases, Thomson-South Western.

3. Shanker, R. (2002). Services Marketing: The Indian perspective, Excel Books.

Interactive services marketing. New York. Houghton

Understanding services management - Integratingoperations and human resources management,

J^g$*.\'YWl

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78

Sikur t^"

Max. Marks: 100

Min. Marks: 40

External : 60

Internal : 40

ggA VT SEMESTER

PERFORMANCE AND COMPENSATIONMANAGEMENT

PAPER CODE: BBA -IIRM- 603

HUMAN RESOURCE MANAGEMENTGROUP

Upon successful completion of this course' the student wiil be able to:

CO1: Design an organization's performance management process that is compliant with 1aw'

co2: compare and contrast various organizational performance management programs and

best practices and define attributes of effective performance management systems'

CO3: Assess performance appraisal methods and various tools to devise their successful

career paths (through feedback, mentoring, coaching, and competency development).

co4: understand basic compensation concepts and recognize job evaluation methods and

related paY decisions.

CO5: Analy ze, \ntegrate, and apply the knowledge to solve compensation related problems in

organizations and understand the wage concepts in India'

Course Contents

Unit I

performance Management system: concept, Philosophy, objectives & History from

performance appraisal to performance development; Performance management and

performancb appraisal; Performance Management Process;Performance Appraisal Methods'

Unit II

Performance management and Reward systems, Performance

Mentoring and Counselling, Competency development' Use of

International Aspects of PMS' ferformance Systems trends'

Feedback, Coaching ,

technology and e-PMS,

Ethical PersPectives in

Unit III

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Job Evaluation: concept, Methods; compensation Structure; wage Policy: wage

Determination, Pay Grades, Wage Surveys, Wage Components; Modern trends in

compensation-wage, Salary, cTC, C.omparable worth, broad banding, competency based pay'

Unit IV

Incentives plans: Meaning & Types: Pay for performance, Supplementary pay benefits'

Insurance benefits, Retirement benefits, Employee services benefits; Developing effective

incentive plans; Benefits & Incentive practices in Indian industry.

Unit V

Wages in India: Minimum wage, Fair wage and Living wage. Pay commissions: State

regulation of wages, Wage differentials & National wage policy; regulating payment of

wages, Wage boards, Dearness allowances, Linking wages with productivity; Special

compensation situations: International compensation-managing variations, Expatriate Pay'

Readings:

1. Milkovich & Newman , Compensbtion, McGraw Hill'

2. T.J. Bergman, Compensation Decision Making, Harcourt, Fort Worth, Tx

3. Richard Henderson: compensation management in a knowledge based world' Prentice

Hall.

Savitha Rastogi: Compensation management, Sun India

5. Gary Dessler., Human Resource Management' Prentice Hall'

6. Armstrong,s Handbook of PeforTnance Management: An Evidence.Based Guide to

Delivering.High Performance: Book by Michael Armstrong

7. Herman Aguinis: Performance Management, Prentice Hill'

g. Armstrong, M. & Baron, A: Performance management and development, Jaico

Publishing House

4. T.N.Chhabra &

Publications.

9. Armstrong, M., Performance management: Key strategies and

guidelines, Kogan Page, London'

1-0. Bagchi, S. N.: PerforTnance management, Cengage Learning India'

practical

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ll.Bhattachatwa)D.K.:PerforTnanceManagementSystemsandstrategies,Pearson

Education-

12. Robert B.: Performance management' McGraw-Hill Education India'

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81

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Max. Marks: 100

Min. Marks: 40

External : 60

Internal : 40

BBA VI SEMESTERIN\'ESTMENT BANKING AND

FINANCIAL SERVICESPAPER CODE: BBA -FM-604

FINANCE MANAGEMENT GROUP

Credits: 04

Course Outcomes

Co1:UnderstandingvariousconceptsofMerchantBankingServices.

co 2:Learning different terminologies,and stages involved in issue management'

Co3:UnderstandingandEvaluatingfundandfeebasedfinancialservicesnamelyleasing;Insurance; t ir. prr"rrlse; venture capilal financing; credit rating; and securitization'

UNIT I

Introduction: An overview of Indian Financial system, Investment Banking in

India, Recent Developments and challenges ahead, Institutional structure and

Functions of Investment / Merchant Banking; SEBI guidelines for Merchant Bankers,

Registration, bbligations and responsibilities of Lead Managers' Regulations regarding

Continuance of association of lead manager with an issue

UNIT II

Issue Management: Public Idsue: classification of companies' eligibility' issue

pricing, promoter,s contribution, minimum public offer, prospectus, allotment,

preferential allotment, private placement, Book Building process, designing and pricing,

Green Shoe Option; Right Issue: promoter's contribution, minimum subscription'

advertisements, contents of offer document, Bought out Deals, Post issue work &

obligations,Investorprotection,Broker,subbrokerandunderwriters

UNIT III

Leasing and Hire Purchase :concepts of leasing, types of leasing - financial & operating

lease, direct lease and sales & lease back, advantages and limitations of leasing' Lease

rental determination; Finance lease evaluation problems (only Lessee's angle), Hire

purchase interest &Installment, ,difference between Hire Purchase & Leasing' choice

criteria between Leasing and Hire Purchase mathematics of HP, Factoring' forfeiting and

its arrangement, Housing Finance : Meaning and rise of housing finance in India' 'ffqff

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the amount of loan, reprising of a loan, floating vs. Fixed rate, Practical problems on

housing finance.

UNIT IV

Venture Capital: Concept, history and evolution of VC, the venture investment process'

various steps in venture financing, incubation financing'

Insurance: concept, classification, principles of insurance, IRDA and different regulatory

norTns,operationofGenerallnsurance,Healthlnsurance,Lifelnsurance.

UNIT V

Credit Ratin!,s: Introduction, types of credit rating, advantages and disadvantages of

credit ratings, credit rating agencies and their methodology, International credit

rating practices.

Securitization: concept, securitization as a funding mechanism, Traditional and non-

traditional mortgages, Graduated-payment mortgages (GPMs), Pledged-Account

Mortgages (PAMs), centralized Mortgage obligations (cMos), Securitization of non

mortgage assets, Securitization in India'

Readings:

o Reilly, F. K. & Brown, K.C. (2012) Analysis of Investments and Management of

Portfolios(l2thedition),CengageIndiaPr.t.Ltd-.ChaptetS'9,25

. Ranganathan, M., & Madhumathi, R. (2006). Investment analysis and portfolio

management. New Delhi: Pearson Education- Chapter-l8, |9,20,21,22

o Fischer, D.E. & Jordan, R.J. (2006) Security Analysis & Portfolio Management (6th

edition), Pearson Education'

o Ranganathan, M., & Madhumathi, R. (2006). lnvestment analysis and portfolio

managen1ent. New Delhi: Pearson Education

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Max. Marks: 100

Min. Marks: 40

External : 60

Internal : 40

E rrrrrrrrrrrrrrm.vr sr,MESTERRETAIL MANAGEMENT

PAPER CODE: BBA -MM-604MARKETING MANAGEMENT

GROUP

Course Outcomes:

On completion of the course students will

COl: Memorize the concepts related to'retail management'

CO2: Explain the reasons for the growth of retailing in India'

CO3: Illustrate the various types of retail formats'

CO4: Examine the store design' location' and layout planning'

CO5: Evaluate the retail sales promotion strategy'

CO6: Synthesize the plan for retail store operation'

Learning Outcomes

o To develop Understanding of retailing environment

o To analyse the trends prevalent in the retailing

. Knowing the types of retail formats currently popular in present time

. The student will be able to identif, factors affecting strategic decisions l:""lYitinvestments in locations, supply chain and informaiion systems' and custbmer retention

programs

.rhestudentwillbeabletounderstandkeyaspectsofretailstoreenvironment

Unit IIntroductiontoRetailing:Definition'Characteristics'India, Retailing in India, Emerging Trends in Retailing'

of Indian Retail IndustrY'

Unit IIRetail Formats: Retail Sales by ownership' On

store Based retail mix & Non-traditional selling'

Evolution of Retailing in

Factors Behind the change

the basis of Merchandise

Unit IIIStore Planning: Design

mix, Effective Retail

& Layout, Location Planning and

Space' Management, Floor

its importance, retailing image

Space Management' Retail

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Merchandising: Buying function' Markups &' Markdown

management'

in merchandise

Retail Marketing'

Strategies, PricingUnit IVRetailMarketing:Advertising&SalesPromotion'storePositioning'Mix, CRM, Concept Jf

'uft'"f'LOi'e Pricing' Pricing Options' Pricing

Objectives, TYPes of Pricing'

Unit VReta* operation: Elements/components of Retail Store operation, Store Administration'

StoreManager-Responsibilitie"^y'"nttyManagement'ManagementofReceipts'CustomerService'Mu"u*"*t"tofRetailOutlet/Store'storeMaintenance'

Readingsl.Cullen&Newman:Retailing-Environment&operations,CengageLearningEMEA2. Berman & Evarv: Retail Management' Perntice Hall'

3,Bajaj,Tuli&Srivastava:Retailruruo.ug.**t-ofor}UniversityPublications4. Gibson G Vedamani: Retail *r"rr*.*".r,, rrn.to*r principles & practices' Jaico

Publishing House'

5. Harjit Singh: Retail Management' S' Chand Publication'

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Mil.Ivlarks: 1oo

Min. Marks: 40

External: 60

Internal : 40

--_NEA Vt SEMESTER

TAL;Ni AND KNOWIEDGEMANAGEMENT

PAPER CODE: BBA -IIRM- 601----

n'rirvrl,,N nnsouRcE MANAGT'MENT. GROUP

too:;:T;:T;".,, will understand the concept of ralent management and its rerevance in

organizations' necessary skill set for the application of various Talent issues'

CO2: The students will develoP the:

co3: Integrate the knowredge of concepts to take correct tarent management and talent retention

:HlH", will understand planriing for acquiring and retention of tarent management

co5: Students will understand proper strategies for talent engagement and. retention

Course Contents

;::r_ and importance of talent management, Talent management Grid, creating talent

management system' Strategies of talent management'

:::;.r.y model, competency mapping, Role of .readers in talent management, Talent

manugement and competitive advantage'

management,

;::I, of knowledge management' Advantages - and Explicit'

Knowledgemanagementinlearninr*runo*ions,TypesofKnowledge:TacitManaging knowledge workers'

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Knowledge management strategies: Aligning individual needs with organisation, Reward

systems for knowledge management, Knowledge audit, Benchmarking, Balance score card, Gap

analysis.

Readings:

1. Lance A. Berger, Dorothy Berger: Talent management handbook, McGraw Hill New York.

2. Cappeli peter: Talent on Demand -Managing Talent in an age of uncertainty, Harvard

Business press.

3. Awad. E. M and Ghaziri. H. M: Knowledge management,"Pearson education International.

4. Stuart Barnes: Knowledge management system theory and practice, Thomsoh learning.

5. Donald Hislop: Knowledge maragenient in organisations, Oxford University press.

6. Sudhir Warier: Knowledge management, Vikas publishing house.

7. T. Raman: Knowledge management -A resource book, Excel books.

87

Max. Marks: 100

Min. Marks: 40

' External: 60

Internal: 40

BBA VI SEMESTER


DSE

* Choose any Discipline Specific Elective from the list

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88

S. NoGENERICELECTIVE

COURSE SEMESTER

1 BBA GE -01 Ethics & Corporate SocialResponsibility

I Year

2 BBA GE, -02 Entrepreneurship And SmallBusiness Management

J BBA GE -03Development of ManagementThoueht

4 BBA GE -04 Production & OperationsManagement II Year

5 BBA GE -05Income Tax Law And Practices

6 BBA GE -06Management Information SYstem

7 BBA GE -07Foreign Language- French I

GENERIC ELECTIVES

* choose any two subjects in one year distributed in two semesters

J,&- \XVx &

89

Max. Marks: L00

Min. Marks: 40

External: 60

Internal : 40

ETHICS AND CORPORATESOCIAL RESPONSIBILITY

PAPER CODE:GENERAL ELECTIVE-oI

Course outcomes

co1:comprehendtheconceptofbusinessethicsandreasonsofunethicalbusinesspractices'

co2: Exhibit a relationship between business ethics and the changing Environment'

Co3:Unde.rstandtherelevanceofdrivihgforcesofCSRpresentscenario.

CO4: Familiarize with cultural differences of CSR in Indian and International context'

Learning Outcomes:

o Students will understand business ethics and CSR'

o students will understand Ethical and social responsibility sensitivity'

o Students will understand the legal aspects of ethics

o Students will get to know CSR-Legislation in lndia

o Students will !1et to know lnternational framework for corporate social Responsibility

r Students will understand about thd csR and consumer Protection

r Understand and create organizational and management strategies in facilitating gthical socially responsible

decision making'

o underStand ethical issues with specific problem areas or particular issues'

Unit I

overview of Business Ethics: Definition & nature Business ethics, Characteristics, Ethical

theories; causes of unethical behavior; Ethical abuses; work ethics; code of conduct; Public

good, Ethical dilemma; Ethics in practice ethics for managers; Role and function of ethical

tunug.rr- Comparative ethical behaviour of managers'

Unit II

Legar Aspects of Ethics: political - legal environment; provisions of the Indian constitution

pertaining to Business; Political setup _ major charact'eristics and their implications for business;

prominent features of MRTp & FERA. iocial - curtural environment and their impact on

business operations, Salient features of Indian culture and values' Code of ethics;

competitiveness, organ izational size' profitability and ethics;,;^oll:,::t:l::": "t":T:::t:t,::i:::;ffiH;#;* Ecological / environmental issues in the Indian context and case studies'

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Unit ItI

Introduction to cSR: Meaning & Definition of cSR History & evolution of cSR' Concept of

charity, corporate philanthropy, cotporate citizenship, cSR- an overlapping concept' concept

of sustainability & Stakeholder Management. csR through triple bottom line and sustainable

Business, relation between cSR and corporate governance, environmental aspect of cSR'

Chronological evolution of CSR'in India, models Lf CSn in India' Carroll's model' drivers of

CSR, majtr codes on CSR, Initiatives in India'

Unit IV

InternationalFramework:InternationalframeworkforcorporatesocialResponsibility'MillenniumDevelopmentgoals,sustainabledevelopmentgoals,RelationshipbetweenCSRandMDGs, United Nations (UN) Global Compact 2011'

csR-Legislation in India& the world: Section 135 of companies Act 2013' Scope for cSR

Activities un{er Schedule vII, Appointment of Independent Directors on the Board' and

Computation of Net Profit's lmplementing Process in India'

Unit V

socialResponsibilityofBusiness:csRandconsumerProtection:consumerism'unethicalissues in functionar aspects of management (sales, marketing and technology etc.); Ethics in

practice - professionut ethics for functional managers; impact of ethics on competitive strategy -

Cost-benefit analysis of corporate social "'pon'ibility

and good corporate citizenship (Social /

moral obligations and survival)'

References Reading:

1. s.A. Sherlekar, Ethics in Management, Himaraya publishing House, 2009'

2. William B. Verther and David B. Chandler, Strategic corporate social responsibility, Sage

Publications Inc., 20 1 1

3. Robert A.G. Monks and Nell Minow, corporate governance', John wiley and Sons' 2011'

4. C.S.V Murthy, ,,Business Ethics- Text and CaSeS'', Himalayan Publishing House,2010.

5. Luura P. Hartman Joe Des Jardins, Business Ethics, Mc Hill Education, 2013.

6.W.H.Shaw,BusinessEthics,CengageLeam\ng'2007'

7. s.A. Sherlekar, ,,Ethics in Managemenf', Himalaya publishing House, 2003

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ENTREPRENEURSHIP ANTiSMALL BUSINESSMANAGEMENT

PAPER CODE: GB-02

Max. Marks: 100Min. Marks: 40External : 60Internal : 40

Credits: 04

Course outcomes

COl: Define the concepts related to entrepreneurship: entrepreneur, functions, development

programs, motivation;rural and small scale enterprise.

CO2: Explain tire concepts related to entrepreneurship: entrepreneur, functions, development

programs, motivation; rural and small scale enterprise.

CO3: Illustrate the concepts related to entrepreneurship: entrepreneur, functions, development


CO4: Examine the concepts related to entrepreneurship: entrepreneur, functions,programs, motivation; rural and small scale enterprise.

CO5: Evaluate the concepts related to entrepreneurship: entrepreneur, functions,


development

development

CO6: Synthesize the concepts related to entrepreneurship: entrepreneur, functions, development


UNIT I: Basics of Entrepreneurship

Evolution and Concept of Entrepreneurship, difference between Entrepreneur, intrapreneur and

Manager, Individual and Corporate Entrepreneurs, Characteristics of Successful Entrepreneurs,

Identification of Business Idea and its sources, Opportunities Through' Change, Importance ofentrepreneurship

Scope of Small Business activities in National Economy.

UNIT II: Theories of Entrepreneurship Development

Theories of Entrepreneurship,

Influences On Entrepreneurship Development: influence of Socio-Cultural, Political, Economical,

Personal factors on entrepreneurship development, Reasons of the entrepreneurial Success and

Failure - and learnings.

Women Entrepreneurs: Challenges to Women Entrepreneurs, Achievements of Women

Entrepreneurs, Rble Models of Women Entrepreneurs.

UNIT III: Entrepreneurial Environment

Entrepreneurship Training and Development Programme, EDP & its Phases;

------

L

Need of License, Capital Issues and Legal Environment of Business

Rural entrepreneurship : opportunities and challenges

UNIT IV: Financial Support and Schemes

creating Entrepreneurial Venture: The Business Plan as an Entrepreneurial organization

ProjectManagement-Technical,Fina,ncial,MarketingPersonnelandManagement

FeasibilitY RePorts (DPRs)'

Financial Schemes_ offered by various Financial Institutions Like commercial Banks' offered by

various Financial t r"ti;;;, iit" rc"rr,,.rcial Banks and financial institutions'

Subsidies,GrantswithSpecialReferencetoExportOrientedBusinesses'

UNIT V: ImPortant Organisations

Roleofthefollowingagenciesintheentrepreneurshipdevelopment:

1. DIC- District industrial center'

2. SISI - small industry service institute'

3. EDII - Entrepreneurship Development Institute of India'

4. NIESBUD _National Institute of Fntrepreneurship and small business Development'

5.NEDB_NationalEntrepreneurshipDevelopmentBoarc,

Suggested Readings:

Charantimath, P. M' (2018)'

Edition)' India: Pearson'

Desai, V. (2011)' DYnamics

Publishing House'DYnamics

Entrepreneurshipoenulop*,ntandSmallBusinessEnterprises(3rd

of Entrepreneurial Development and ^Management'

India: Himalaya

of Ent "p."nerr.ship-it'"f'"pt""*

(2011) - Vasant Desai' Himalaya

publishing house'

HBR Handbooks (2018). Harvard Business Review Entrepreneur,s Handbook. Hwvatd: HBR

Handbook.-

Holt, D, H, (2016)' Entrepreneurship: New Venture Creation - David

education.lndia

Roy, R. (2011). Entrepreneurship'India: Oxford Higher Education'

H. Holt (2016). India: Pearson

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DEVELOPMENT OF MANAGEMENTTHOUGHT

Mar Marks: 100Min. Marks: 40External : 60Internal : 40Paper Code: GE-03

Course Outcomes: After completion of this course

COl: The students will understand the major influences on the development of management thought.

CO2: Identify the five major perspectives of management thought that have evolved over the years.

CO3: The different sub-fields that exist in the classical perspective of management and discuss the

central focus ofeach.

CO4: The theories of the major contributors to the behavioral perspective of management.

Unit-l

Evolution of Management Thought; Mechanistic Approach, Humanistic Approach, Contingency

Approach, Early Contributors (Charles Babbage, Frank Gilbreth, H.L. Gantt). Hawthorne Experiments,

James Burnham- Theory of Managerial Revolution

Unit-ilSchools of Management Thought- Process School, Empirical School, Human Behavior School, Social

Systems School, Decision Theory School, Mathematical School, Comparative Management School.

Unit-III

Scientific Management - Evolution and Principles, Contribution of F.W. Taylor, Henri Fayol, Oliver

Sheldon's Philosophy of Management, contributions of Mary Parker Follett, Chester L Bamard.

Unit-IV

Motivation: Concept, importance, Theories -Maslow's Theory of Motivation, Herzberg's Two-factor

Theory, Mc Gregor's Theory X and Theory Y.

Unit-V

Herbert Simons's Decision Making Theory, Contributions of Peter F. Drucker- MBO, Chris Argyris-

Immaturity-Maturity Model, William G Ouchi-Theory Z, Gary Hamel- Concept of Core Competence,

Robert H. Waterman &Tom-Peters-Seven S Model, HenryMintzberg- Managerial Roles.

Suggested Readings:

. McFbrdland, Dalton L. (1974). Management: Principles and Practices. 4th ed. New York: Mac

Millan Publishing.o Koontz, Harold and O,Donnell, Cyril. (1986), Essentials of Management. New Delhi : Tata

Mcgraw Hill.r Tripathi, P C and Reddy, P N .Principles of Management 2nd ed. New Delhi : Tata Mc Graw Hill.

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PRODUCTION ANDOPERATIONS MANAGEMENT

PAPER CODE:GE-04

Max. Marks: 100

Min. Marks: 40External : 60Internal : 40

Credits: 04

Course Outcomes: On completion of the course, students will be able to:

COl: Analyze the Network Design and Logistics Management of a firm

CO2: Apply the concepts of Vendor Management.

CO3: Understand the Inventory Managernent concepts.

CO4: Learn and understand the key issues of IT in SCM

Learning Outcomes:1. Students will be able to learn the general concepts of operations, product design, plant

location and layout planning.

2. Students will be able to learn the concepts of forecasting.

3. Students will be able to learn the concepts of Production planning and Capacity planning.

4. Students will be able to learn the concepts of Aggregate planning and Master scheduling.

5. Students will be able to learn the concepts of Inventory and Just in Time.

Unit I

Introduction: An overview, Definition of Production and operation management,

Production Cycle, Process selection and design, Responsibilities of Operation Manager,

Product Design, Plant Location, Layout Planning.

Unit IIForecasting: Forecasting as a planning tool, Forecasting types and methods (Qualitative

and Quantitative), Measurement of Errors, Monitoring and Controlling.

Unit III

Capacity Planning: Production Planning techniques, Capacity management, Lean

production, Line of balance, scheduling types and principles.

Unit IV

Aggregate Planning and Master

Techniques for Aggregate Planning,

The Master Scheduling Process.

Unit Y

Scheduling: Introduction of Aggregate Planning,

Aggregate Planning in Services, Master Scheduling,

A4'J0n^

Inventory Management and JIT: Inventory Management- Objective, Nature and

Importance of lnventories, Inventory Ordering Policies, Inventory control techniques-

ABC, VED, EOQ, SED, FSN Analysis, Just in Time Production'

Suggested Readings:

Stevenson, W. J. (201S). Operations Management, l2thEd. McGraw Hill Education.

Krajewski, L. J., Ritzman,L.P., t\4alhotra, M. K. and Srivastava, S. K. (2011). Operations

Management: Processes and Supply Chains,gft Ed. Pearson'

Chase, R. B., Jacobs, F. R., Aquilano, N. J. (2003). Operations Management forCompetitive Advantage,lOth Ed. Tata McGraw Hill.

Mahadevan, B. (2010). Operations Management: Theory and Practice,2"dEd.Pearson.

Chary, S. N. (2009). Production & Operations Management,4th Ed., Tata McGraw Hill.

J*g'$lWYMffi y#N

96

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Max. Marks: 100

Min. Marks: 40

External : 60

Internal : 40

INCOME TAX LAWS ANDPRACTICBS

PAPER CODE: GE-05(GE)

CourseOutcomes:oncompletionofthecoursethestudentswillbeableto:

COl: Acquire knowledge regarding the basic concepts of Income Tax'

Co2:Computethetaxableincome/gainunderdifferentheadsoflncome.

co3: Determine eligible deductions and compute taxabre income and tax riability of an individual'

CO4: Understand the Assessment procedure & e-filing of rncome Tax Returns and computation of rax'

co5: obtain knowledge about TDS, advance payment of tax, income tax authorities, and provisions of

appeal, revision and Penalties

Learqing Outcomes

The student will be able

o To understand the concepts of Indian Income Tax'

o To compute income tax from various sources'

e To impart basic knowledge and equip students with application of principles and

Provisions Income-tax Act

Unit IBasic concepts of income, Agriculture

Residence and Tax liability, Exempted

income, Assessee, Previous year, Assessment year'

incomes, Income from salaries

Unit Il

Incomefromhouseproperty,Profitsandgainsofbusinessorprofession.

Unit tll

Capital gains, lncome from other Sources, Set off and carry forward of losses, Clubbing of

income.

Unit IV

Deduction from gross total income available to all types of assessee' Rebates and relief ;'

from tax liability, Assessment of individuals'

Unit VComputation of tax

Authorities.

liability of individuals, Procedure of assessment' Income-tax

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Readings:Gaur and Narang (Latest Edition), Income Tax Law and Practice, New Delhi: Kalyani

Publishers.l l6

REFERENCE BOOKS

Dinkar Pagare (Latest Edition),Law and Practice of Income Tax, New Delhi: Sultan

Chand and Sons.

Gaur and Narang (Latest Edition),Law and Practice of Income Tax, New Delhi: Kalyani

Publishers.H.C. Mehrotha (Latest Edition),Income Tax Law and Accounts, Agra Sahitya Bhavan'

V.K. Singhaniya(Latest Editio;),Students Guide to Income Tax, New Delhi:Tax Man Series'

or;'t!'fr4ryruckf/uvwgw Sir,,*l^' 2

Y

98

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E

E

Mai Marks: looMin. Marks: 40

External : 60

Internal : 40

ION

SYSTEMPaper Code: GE-06

Course Outcomesco1: Students will be able to understandthe leadership rore of Managementrnformation

systems m

t"5;;ffi l;1ffi i*ffi"i:1flr;;r*ffi [*:l':'n"'lx:11?:#:i#f andsvstemstorac,itate

r^^itirqfe. decisionCOZ: sruuellt *'l' il ""rt"""^tives. .--.-^ ^l+a,*orives to facilitate decision

ttl",r:ffi1;i'Ii,t'"o3':il:^t'J':*ctively communicate strategic arrernatives to

making. l understanding of the various techniques for system analysis

Coi,'3,-a.nt will be able to establish anc

and design'co5: student wilr be able to deverop an understanding of the principles and techniques used in the

;;;; t'"eloPment Life cYcle'

XlTl"*iew MrS: P:f'I:1,,T1'^.*ll:1-i',1fiTt"f,#iJH,i[,i,::'13il rodav' Strategic

Business objectives lirr,'s, n ,r,l:l",1il,;;rh';rn.. A'"g#i';iryffi;;19|;rating elements of

an Information system. MIS concern in'c irg"rt{t"n, s.qo*tiar fire organization: Hashed file

oreanization, i.o"*"i'nr" "rg"rrr*ion;nit. o.ginization," ,rii",i*urii-uniiu*e search" Database

oiganization: Single*E'r#i,r"i rii"r"r"rri.uipurluu.e struotureiii"t*o't database structure; Relational

Database Structure'

UNIT II ,rmation System Structure: Based ": -*T11::1"""?.rrnuiion--system- forManagement rnformation System Structure: Based on managem€nt, {ctivitv:

Hierarchy of

Htffi:ililI ff:",i,,h'*^ff,11;:, ti?H-m3:i:*"1'::T,"h#"x;;;;;;',Bu"d'norganizational F;;;;",-;;ies ,* M;;k;ii;s suurvrt.*;'i'J"rriIn-subsvstem;

Logistics

subsystems, o.rro,in"i-i*rvn-r", Ft j;:t;iffi i4}liie'suurv*ms;.rnformation

Processmg

subsystem; rop ruunug.*.r,i s,ruryrt.#',tv'i'ttrt oirtms si*cture; some issues in MIS structure'

HilllfJr"rt Decision Y"F-s-::"::::H::x:3:ft'' Statisticar Decision rheorv; Utiritv and

Indifference, cr*"r; pecision rr".r, 6u*.it.ory. corrr"pi "i rrt"*"ion: Definition' Information

oresentation, q,"ii.; Jr-tnro*u.,"", ,-.',. #.I-n-fo.mation ilili;ilrvrar<11e and other value; Age

of rnformati", H;;; u, u,", roror*rti;;^P;;ssor: Gener"iffi;i;newell Simon Model' Limits and

characteris,i"_"#;i;;*r. inro.rutio*n pro..ssing, managers as information Processors'

uNrT rv ^ c.:.:^.^ (aarerAt' model and Types of systems; s'qY*1tt.:t%:::t#i. System Concept: Definition, Generat model and Types of systems; Subsystems; System stresl

svstem Change; preventing System t"t'*r; iy*t* conltpi"uno organization; System concel

App 1 i e s to M l S : .: ;;il; ; o ",0,

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r Cloud and mobile comPuting

r E-commerce, m-commerce

o Int'ernet of Things

Suggested Readings:

. Goyal, P. D., (2000), Management Information System: Managerial Perspectives, Macmillan

. H3;?r:T:ffi[:?11'*or, Management rnrormation svsteqg,. conceptua! Foundations'

structure and Development (2rd.d;:i;;Ctu* nil internatibnal Edition' New York

oo,Brien,J.A.,&Marakas,G.(2'010)'Managementinformationsystems(10thed')'NewDelhi:

. *Y'ol?: Tl'"il."1,tffi1'1ffi"-em1nj ]lformation Svstem: rext' cases and

Application', ffitnufuyu Publishing House' Mumbai'

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M-ax. Marks: looMin. Marks: 40

External: 60ffirenchr'

P"P-.. Code: BBA-GE-O7

t'::;."rljil:n., w,lbe understanding the basic concepts of French language and its importance in

todaY's time

CO2: The learner will be analyz\ngthe basic visuals' auditory of French'

Co3:ThestudentswillbefamiliarizingwiththeFrancophonecultures.

co4: The students w,l be comparing and contrasting the similarities and differences between his/her

own culture and those of various French-speaking cultures ts on topics related to

Co5:hestudentswillbecombiningSentencesandphrasestoexpressopmlol

the self, personal interest' and everyday life'

UNIT-ILes alPhabets

Les nombres

Formules de Politesse rencontre

Translations of simpie sentences from French in to English

UNIT-II

Les jours de la semaine'

les mois de I'annde'

Questions and answers based on grammar of unit

UNIT.III

Temps

Les sign orthograPhiques

Questions and answers based on the lesson of unit

UNIT.IV

Noms

Les Pronoms

Les verbs (1st, 2nd' and 3rd)

Qr'restionsandanswersbasedonthelessonofunit2oftheprescribedbook.

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1 and unit 2 of the Prescribed book'

1 of the Prescribed book'

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UNIT.V

L'heure

Les articles

Presentez-vous

Singulier et Pluriel

Simple dialoguewriting on a given topic

Suggested Readings

. POISSON-QUINTON SYlvie, S' A' L. A. (1999). Marina. Inwa/I, New Delhi: CLE

international.

. Price, w. L. (2008). ',There Is a Saviour'. In Bonne Route' Delhi: Route Publishing'

Jones, A. (1995). Larousse dictionary of world folkloie' Edinburgh: Larousse'

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FIC ELECTIVES

* Choose any two subjects in one year distributed in two semesters

#ib

DISCIPI,INE SPECICOURSE

Management Accounting

Management

i

Counseling & Negotiation Skills For

Managers

SEMESTERS.NO. DS ELECTIVES

V SEMESTER1 BBA DSE 505-01

V SE,MESTERBBA DSE 505-02

V SEMESTERBBA DSE 505-03

V SEMESTER4 BBA DSE 505-04 Global Business Environment

International Finance

International Marketin g

I

I Industrial Law

VI SEMESTER1 BBA DSE,605-01

VI SEMESTER2 BBA DSE 605-02

VI SEMESTERJ BBA DSE 605-03

Transnational And Cross Cultural

Marketing VI SEMESTER4 BBA DSE,605.04

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103

Max. Marks: 100

Min. Marks: 40

External: 60

Internal : 40

MANAGEMENT ACCOUNTING

PAPER CODE: BBA - 505-01

CourseOutcomes:OncompletionofthecoufsethestudentSwillbeableto:

Cot:Acquaintwiththefundamentalsplinciplesofmanagementaccounting.

CO2: Prepai e; analyzeand interpret financial statements'

Co3:Analyzetyp\ca|businesstransactionstodeterminetheireffectsonthefinancial statements

CO4: Take decisions using management accounting tools'

CO5: Understand the

organization

role of management accounts in planning' control and decision making in an

princiPal elements of

Unit -1

ManagementAccounting:Meaning,Nature,Scope,_Fun.1i?n^,andRoleofManagementAccountingin Decision Making, Management Accouniil;l qrycfl Accounting and CosiAccounting' Tools

and techniques of Managemerrt e""ouffi., Need, Importance, -Limitations of Management

Accounting

Unit -2 rnover Ratios and Financial Ratios, Advantages of Ratio

i.utio enufysis: Profitability Ratios'-Tu

f;:f*i*'1,*f:n: ;[*:H'll;i.,tli;l u,a r imitations, obiectives and methods of Financiar

Statements Analysis e'g' Common Size' Comparative and Trend Analysis'

Unit -3FundFlowStatement:Meaning'Nature'Scope'FunctionsandRoleofFundFlowPreparation of Fund Flow Statement' ,^ ennna Frrnc.tionsCash Flow Stutemtnit Meaning' Nature' Scope' Functions and Role of Cash Flow

Difference between Fund Flow statemJnt"a. tlrtr Flow , Statement, preparation of

I*"*.r, (As per Indian Accounting Standard-3)

Unit -4 , "

Absorption and Marginal costing.. Yurginal an$ Diffeiential costing as' a Tool for Decision

Making, difference u;t*""n uUrorptior,#'rr",gi"f to"ting'.C;'t- Voluie-Profit Analysis: Break-

even analysis. contriuution I ,ur", ,u,to, fuu.*ri of safety rur"t" ot Buy' change of Product Mix'

Pricing, Break 8""' ;;;ly'it' e*fto'ing New i4arkets' Shut down Decisions'

ldt,pK$ \XL

Statement,

Statement,Cash Flow

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Unit -5Budgetary Control, Meaning of Budget and Budgetary C9aqol: Concept of budget, budgeting and

budgetary controt, dfi;d,_M:ritr"*aii*i;;;t. "Budgeting

vs Forecasting' Budgeting Process'

Functional budgets. Types of Budget: C,"J;;;;in""o aio rtlxiute Budget' zero base budgets'

Standard costing - Itieaning, Natule-, s;;"]-;*,ions and Role of standard are costing' variance

Analysis, Concept #T;;;;materiai, labour, overhead and sales variances'

?:UiT# t:1lilfr;."n, Gary L. Sundem, Dave Burgstahler, Jeff o. Schatzberg' Introduction to

Management Accounting , Pearson Education'

2. Anthony A. Atkinson, Robert S, KlPlan' Ella Mae Matsumura' S' Mark

e.*r",itl. Dorling Kindersley(India) Pvt' Ltd'

3.Singh,Surender'ManagementAccounting'scholarTechPress'NewDelhi'

4.GarrisonH',RayandEricW.Noreen,.ManagerialAccounting.McGrawHill.

5. Goel, Rajiv, Management Accounting' International Book'House'

6.Arora,M.N.ManagementAccounting.VikasPublishingHouse,NewDelhi.

7. MaheshWari, S.N. and S.N. Mittal. Management Accounting' Shree Mahavir Book Depot' New

Delhi.

g. Singh, s. K. and Gupta Lovleen. Management Accounting - Theory and Practice' Pinnacle

Publishing House'

g.Khan,M.Y.andJain,P'K'ManagementAecounting'McGrawHillEducation

10. H.V. Jhamb, Fundamentals of Management Accounting' Ane Books Pvt' Ltd' Note: Latest

edition of text books maY be used

Young. Management

J?.h/ [t'

KPq@r5\,,ru*tffix* L-\\., V/ \ry

105

aI,

l,

tr,r,t!II'

EEr,r,:,

Courseoutcomes:.oncompletionofthecourse,studentswillbeableto:

co1: Analy ze theNefwork Design and Logistics Management of a firm

CO2: Apply the concepts of Vendor Mlnagement

CO3: Understand ttre tnventory Management concepts'

ffi' ;ffiil;;and the keY issues orlr in scM

, lffi;::;?I::#ilDesign and Logistics Management ora rirm

2. students *iff U" "Uit

to appty tttt to"'ttpts of Vendor Management'

3. Understand the lnventory Management concepts'

4. Students *ifiU" able to understand the key issues of IT in SCM

Unit 1: Introduction

BasicConcept,objectives,EssentialFeaturesandBenefitsofSupplyChain,Philosophyof Supplv ittui" Manageme"' i""r*i"n of SCM' i;;t" Flo; (Cash' Value and

Information)' KeY Issues in SCM"

Hill;lJ;iililT:tr""ilf .l:t#iffi':?f:r"T:rsinnuencingNetworkDesign

Decisions, The Impact or ur""rtffion Nt*o* it"'n' Logistics 1t pun of ScM'

Logistics cortr, Different *;il;;";;*iu,.. s'b:;;;;*' fu:unl. and outbound

Logistics, eullwhip Effect ,, t;;;;;-6istributio" uniwu'"housing Management'

E:l1,,Ji;#:ff.s.?31.1"#}f"Jffiffiiri,,L.-,,ofPurchaseDepartmentandPurchase i",,.n,, Use of M;;;;ut Ga.t r", v*o* Rating / Evaluation, Single

vendorconoept'Manageme';;;;'";tt'AccountingforMaterials'

Unit fV: Inventory Management

::l'"il;'Jffi ::?i'il'ry;;,::1.*lll^'i,';:'z*;,Yitli,i,lTffi 'TI;

ffi::::,I ffi *"'#"ff '

11 Sx *fuil;;l3]. :." 'i'; i?'Jil;

S:ff;: T"l ilffi .:$:,"+#;'r'1" ;;;iil" rust in r im e & Kanb an

Buffer Stock

Reduction,

Svstem of.!

li,

MIax. Marxsr 1oo

Min. Marks: 40

External:60*o'Pnn aoDE: BBA -505-02

InventorY Management'

)

)

I)

ttta

r,rttr,tI'

a

a

a

a

CustomerRelationshipManagement,InternalsupplyChainManagement,SupplierRelationship tvturug"Jent, ThJ Transaction Management Foundation' The Future of IT

in the Supply Chain, Risk Management in IT' Supply Chain IT in Practice'

Readings: v1-^:.^ ^r^hnnow,pytt.

Stratesy, Planning &;;;;;": S., Meindl, P' (2007)'

,supplv chain Management: nrrutetsv' t LUt"""

operation' 3"1 Ed'PF.l' !nr,\ eo,nnrrt chnin Manasement: strategy,

,i:;':;,;. *u', P', \il:1'D'v' (2013)' supptv chain Management: tautes/'

ilt"rr:"r and operation' 5th Ed' Pearson st

Regiruram G. (I.I.M'A' )' Logistics and Sue{ly Chain Management' 1 Edition

Krishnan Dr. G. Material Managemenf' 5 Edition' Pearson'

AgarwalD.KATextBookofLogisticsandsupplyChainManngemenr,lstEditionMacmillan

Sahay B.S. Supply Chain Managemenr' 1st Edition Macmillan

,&Wru

101

tIttrrt\

-I'

!!E!t

Course Outcomes

After the completion of this course' the students willbe able to:

CO1: Understand the concept' process and skills of counseling'

Co2:E,valuatetheimpactofcounselingonemployeebehaviorandperformance.

CO3: Understand the concept' process and tactics of negotiation'

Co4:Knowthesubprocess,,communicationandbarriersinnegotiation.

co5: Determine the .or" ort oi , .,n*r, cultural differences in negotiation'

I

:;::ra_: Introduction, Approaches to counselling, Goals and process of counsellins;

counserlingpro."o*., und it ittr, orguriiuiionar elplication of counselling skills'

Unit lI

ChangingBehaviorsthroughcounseling:Sp":ifi..TechlituesofCounseling,Roleconflicts of Managers and Cou1"f?"S' Application of Counseling 'i Specific

organizational '*"''**'on't

"'*L ^'

Ylth - problem Subordinates;

performance Management; Alcohorir* "o 5'nt' substance Ab"t' Ethics in counseling'

Unit III --:^^ naaAfor fl€

Negotiation: rntroduction, Nature and characteristics'of negotiation' need for-negotiation'

negotiation n-..r1,-i'r,* "nU ,tyl.;";i negotiation;'"-'iuttgi"'

and tactics of

Inte grative ne gotiation'

Unit IV

Negotiation sub Process: Perception' cognition.and u*:li;:f$$:t"1ffi'Xu,lltl:

.oi*uni"u'"oouringn'*:"111i,T*H;It;g:.liilXr..u"'o'in effective negotiation' Communrca

Unit V

Role of trust in negotiations' negotiation and IT'

in negotiatioir styles' gender in negotiations'

persuasion'

ethics in negotiation' cultural differences

;;; ol mediation' negotiation as

r#"

M--.---ar Marks, Loo

Min. Marks: 40

External: 60

Internal: 40

----eo-uNsnluNc &

Nncorrlii"t!*Ls FoR"--'- vr,tN,rcnMENT

PAPER COOE, BBA- 505-03

Readings .A ^

-r,+ghtffi \u<,,v(

I

)

)

tftatIrt-

-FLLHE

E

1. Singh Kavita - Counselling Skills for Managers (PHI)

2. Carcoll,M.: Workplace counseling, Sage Publication'

3. Kottler, J. A., & Shepard, D. S.: Introduction to counseling: Voices from the field'

USA: Cengage Learning.

4. Moursund, J.: The Process of counselling and therapy, New Jersey: Prentice Hall'

5. Patterson,L. E.,& Welfel, E.'R.: The counselling process: A multitheoretical

integrative approach, New York: Brooks Cole'

6. Kolb, D., & williams, J.: The shadow Negotiation. UK: Simon & Schuster.

7. Korobkin, R.: Negotiation theory and strategy, Aspen Publisher'

8. Lewicki, R.: Essentials of negotiation. Alexandria v. A.: Society of HRM.

J

109

\

M-ax-.IVtarks: 100

Min. Marks: 40

External: 60

Internal : 40

IytENT"""ioibo coDE: BBA - 5os-04

CourseOutcomes:Aftercompletionofthiscoursethestudentswillbe:

co1: serecting and apprying disciplinary knowledge to business situations in a local and global

environment'

Co?:identifuingtheresearchissuesinbusinesssituations,analysetheissues,andpropose

:fd*;"i#"j::'.:J,l}tffir, environmentar and/or sustainab,itv considerations in

;;i;.il";isioi-mating and Practice'

CO4: implying social and cultural aspects of business situations'

Learning Outcomes:

By end of the course the student should be able

o To seiect and apply disciplinary knowledge to business situations in a l0cal and global

environment'

o To identify and research issues in business situations, analyse the issues, and propose

- ufProPriate and well-justified solutions' 'lerations in

oToidentifyu,du,,",,ethical,environmentaland/orsustainabilityconsl(brrir.r, decision-making and Practice'

o To identif,i 'o"iuf

unO tult"'ut implications of business situations'

Unit I

Definition and meaning of international business, Scope of international business' special

difficulties in internationar business, Benefits of international business, understanding of

international business ..,uiron .nt,'i**.*"'o for analyzing the international business

environment, concepts and theorie, ."r..*irg the global business environment' models

of international business'

Unit II r:r:^^l

rypes of environment' pest' ':u11,,:1:':llTi'i;J'.';-"i#'ffi::r'iil,T'L"Jt':"1ffi ::;;,:ffiffffJJ; i"?:#il *rit*, risks, good .o.po.ut. citizenship' strate gies to

^^^ffanr .',f olohal business, instruments used by

ix;:ili:,fl?:lfi :[::"TJtr,l'il,iiil::'T.f:i:,*:1IIHHT?"H:ffiT]ff [:lff :#I.iilTff;:fff,H:',#fl .::*.#**L'ffi il,",1,i:::::Hen'1decisi'ns'

ffifJ }:'ffi1fi:[ilJffiil;;d;' ;overn;entar innuence on trade

tt,ttsIrO

F 1ffi

Unit V

World trade in goods and services- Major

protectionism, Tariff and non-tariff barriers'

effects, Movements in foreign exchange and

investment flows. Labour and Environrnental

Unit III

International Economic Environment, wTo, united Nations conference on Trade and

Development, lnternational Monetary Fund (IMF), World Bank, Regional Trading Blocs'

International commodity trading and agreements'

Technological Environment, Technological phases in production' Benefits of Technology

in Management Decision Making, Effect of rechnology on strategy & competition'

Features of Technology, Diffusion of Technology, The Technological cycle

Unit lV

Multinational corporations, MNCs Critics and Defenders, MNCs and Home Societies'

MNCs and Host Societies, Technology Transfer, The- role of foreign investment' Foreign

Directlnvestment(FDI),ForeignPortfoliolnvestment(FPI)'

trends and developments, World trade and

Foreign investments-Pattern, Structure and

interest rates and their impact on trade and

Issues in global business environment'

Readings:

sethi, D., & Guisinger, S. (2002). Liability of foreignness to competitive advantage: How

multinational 'enterprises cope with the international business environment ' Journal of

International Management, 8(3), 223 -240'

Reference Text Books

rCzinkota,M.R.,Ronkainen,I'A',&Moffett'M'H'Q002}Internationalbusiness'Harcourt College Publishers'

o Daniels, J.D.,Radebaugh, L.H., sullivan, D. p., &Salwan, P. (2016). International

b u s ine s s : Env ir onme nt s and o p er at i ons' Pearson'

. Hamiltofl, L., & webster, P. (2018).The international business environment'

dxford UniversitY Press'

o Hill charles w.L. (2011), lnternational Business: competing in the Global

MarketPlace (8lE'), McGraw-Hill'

111

V

r'tt!,{

rt!-I'rtE,

J t

Max. Marks: 100

Min. Marks: 40

External : 60

Internal : 40

INTERNATIONAL FINANCEPAPER CODE: BBA - 605-01

DSE

Course Outcomes

COl : Uriderstanding international

international trade.

CO2:Lexning basic theorems of exchange rate determination'

co3: Identifying various financial instruments and strategies used in forex market'

Co4: Applying knowledge of hedging strategies to identify, evaluate and manage foreign

exchange risk exposures faced by forex market participants'

CO5: Learning international investment and working capital management system'

Unit -I

Introduction:conceptoflnternationaltrade,International'Business,InternationalFinanceanddifferences alnong them. Theories of International trade' International irade financing in

India, Balance of payments (of India)

Unit -II

Inteflrational Monetary System: Different types of Exchange rate mechanisms- the gold

standard, the gold .*.hung. standard, The Bretton Woods System, Current monetary

system, European Monetary Union' IMF' World Bank from GATT to WTO

Unit -III

ForeignE,xchangeManagement:Forexmarket_spotandforwardexchangerates,wholesaleandDomesticmarket,Quotations-direct'indirectandcrosscurrency;variouskinds of transactions and their settlement dates'

Exchange Rate determination and Forecasting: Purchasing power parity and Interest rate

parity, relationship between PPP and lRP, ; models of exchange rate forecasting, for.ward

rare as an unbiasecl predictor, the Demand- Supply apprbach' the monetary approacl' gt ,, tl

:*: *t.oach,

the porlfolio balance approach' other models lU#_

Foreign Exchange Risk and Exposures: Financial Accounting and Foreign Exchange-

AlternativeCttrrencyTranslationMethods,TransactionExposure,ManagingAccountingExposure- Managing Transaction and Translation Exposure' Designing a Hedging

Strategy, nr.ururi,r*- uno *unu,ing Economic Exposure- Foreign Exchange Risk and

il4-..bq :,,1'i'o&*#* l"'/ q---

integration of finance and analyzing various theories of

rtr,rt{

rt\

-I'

EFr

Economic Exposure, Identiffing Economic Exposure, Calculating Economic

Exposure, Operational Measure of Exchange Risk. Inte-rnational project appraisal- IRR'

Npv and APV methods; Managing Political Risk- Measuring Political Risk, country

Risk Analysis,

Unit-V

International lnvestment Management: Intemational Portfolio Investment- concept of

Depository Receipt. characteristics and mechanism of Issue of GDR, ADR Euro bonds and

Foreign bonds. Strategies for Direct Investment, Bond Investment & Portfolio

lnvestment.

Multinational Financial System- concept, value , Transfer Pricing and Tax Evasion'

Multinational working capital Management: current Asset Management for the

Multinational- International Cash Management, Accounts Receivables Management,

Inventory Management.

Group (of 3-a students) research paper/mini ptoiect submission ut the end of syllabus'

Readings:

1. Intemational Financial Managemerit by P.G. Apte, TMH Publication,4th Ed"

2. Shapiro, A. c. (2010). Multinational financial management. New York: wiley

3. International Finance Management, 2Jeff Madura, Thomson Publication, 7th Ed'

4. Multinational Business Finance by David K Eiteman ,Arthur IStonehill, Michael H Moffett ,

Alok Pandey, Pearson Publication, 1Oth Ed'

References:

Maurice D. Levi: lnternational Finance- The Markets'and Financial Management of Multinational

Business, Mcgraw Hill.

Vr /

113

{J ,Yl'(kKv(/ l\\ \0N4\ww&

il

Max. Marks: 1'00

Min. Marks: 40

External : 60

Internal : 40

ffiMARKETINGPAPER CODE: BBA - 605-02

MARKETING MANAGEMENTGROUP

Course Outcomes

On completion of the bourse the students will be able to:

co1:Developed an understanding of major issues related to international marketing

Co2:Accessthedifferententrymodesintheinternationalbusiness

co3: Analy ze therecent trends in India foreign trade policy and its procedures

CO4:Demonstratethevariouschannelsofdistributionusedininternationalmarketing'itsfro"edur" and promotion tools used in export and import'

co5: Evaluate export documentation and its procedures in the international marketing

Unit I

International marketing, Definition & concept, Framework of international marketing' Intra

firm& .nriron*.niui" factors, social cultural, economic' political & legal aspects'

Difference u.t*..n aomestic marketing and International marketing'

Unit II

Modes of Entering International Business: Introduction, uod.t of enffy (Decision factors)'

Exporting: concept, Forms of exporting, Licensing (International Licensing)' Franchising'

' Special Modes iC"rr.ro ma*factriring, Managemeat Contract' Turnkey Projects)

Foreign direct inu.ri*.nt without alliancJs and with alliances, Foreign direct investment

with alliances, Joint Venture

Unit III

Policy framework,steps in starting

Procedures.

Unit IV

Indian Trade PolicY,

an export business

Recent trends in Indian foreign trade' Basic

- An overview of licensing regulations &

rttrlII-

-I'

-

-

-t

Introduction to Export documentation and procedures, framework' preshipment &

postshipment documents, Role of ITPo in export promotion, quality control & pre.

shipment inspection, iuu"lingTpacking, Marking of consignments' Marine/cargo insurance

etc.

Readings: t t-^L:-^^..^6^e6mahr s,rrltan chand ,

1. Varshney & Bhattacharya: International marketing management, Sultan Chand &Sons

2. W.J. Keegan, fuf.,fti"uti6nal Marketing ManagelenJ' Pr-eltice Hall'

3. v. Terpestra & Ravi Saratnag: Internaitional marketing, Naper Publishing Group'

4. P. Cateoia& C.ut u*' Internitional marketing' McGraw Hill'

5. Hans Muhlbu.t ",lrt"*ational marketing-A-gtoUut perspective' Cengage Learning

?Yl$,oo" Rao: International Business, Himaliya Publishing House, 4th Revised Edition'

7. Francis Cherunilam, International Trade and export management' Himalaya Publishing

\r\"l-/

House.

J*

115

tItr'aatI!r'-

-

-

-tE

Max. Marks: L00

Min. Marks: 40


INDUSTRIAL LAWPAPER CODE: BBA -DSE- 603

HUMAN RESOURCE MANAGEMENTGROUP

Credits: 04

course outcomes: on successful completion of the course, student will be able to:

co1: Analyse the dynamic legal context in which employment relationships are enacted'

co2: understand the provisions of the Industrial Disputes Act, 1947 which provides for

sefflement of industrial disputes through conciliation, voluntary arbitration and compulsory

adjudication

CO3: Understand the process of trade union formation, working, role of trade union and

concept & process ofbonus.

CO4: Determine the process and rules of wages, minimum wages payment to the workers'

CO5: Gained insights in workers contract, apprentices training and equal remuneration to the

workers.

UNIT - I: Working Conditions

Major provisions of Factories Act with Licensing, Registration, Health and Safety Major

provisions of Factories Act with Labour Welfare, Wages, Penalties and Procedure

UNIT-II: Industrial Relations

The Industrial Dispute Acq 1947-Concept of Industrial disputes, Settlement of industrial

disputes, procedure, Power and Duties 0f authorities, Strikes and Lock-outs, Retrenchment and

lay-off. The Industrial Employment (Standing orders) Act,1946.

UNIT-III: Industrial Relations (Contd.)

The ffade Union Act, 1926 -Defrnition of a trade union, Registration of trade unions,

Regulation, Penalties and other provision. The Payment of Bonus Act, 1965.

UNIT-IV: Wages Administration

The Payment of Wages Act, 1936. The Minimum Wages Act, 1948

UMT-V: Miscellaneous:

The Apprentices Act, 1961. The Contract

Equal RenTr.rneration Act, 1976.

Labour (Regulation and Abolition) Act, 1970.

L,r:fAat ;N

Siltet rt"-

tr,rII

-rt,

Readings:

1. Dr. c.B. Mamoria and Dr. Satish Mamoria, Dynamics of Industriar Relations, Himalaya publications

2016.

2. P. Venkatar amarra? Industrial Relations' APH Pub' Corp 2007 '

3. T.N. Chabbra and R.K. Suri, Industrial Relations -concepts & Issues, Dhanpat Rai& company 2016

4. ArunMonappa, Industrial Relations' Tata McGraw Hill 1985'

5. S C Srivastava, Indristrial Relations and Labor Laws, vikas Publishing House 2012'

6. p.R.N. Sinha, Indu Bala Sinha &SeemapriyadarshiniShekhar, Industrial Relations, Trade Unions'

and Labor Legislation, Pearson Publishing House 2012'

7. B.D.Singh, Industrial Relations and Labor Laws' Excel Books 2008'

JffiM, ?^frJ/ry

i,i,

n.5t

117

tttt-

-rt!-

Wv

illu*ffiit tt rOO

Min. Marks: 40

External : 60

Internal : 40

rp-q,N-x,A.TloNAL AND'^inoss cLTLTURAL

MARKETINGrup". CoO"l PIA -

605-04

Course Outcomes

After the completion of the course' the students will be able to:

CO1:Defineculture'communication'interculturalcommunication'ethnocenffism'and

::;T::Trl,.,o o"'"'iue the various aspects of culture which affect a person's *::l***'

;ffir, ild.hurio, ows, values, behavior, traditions, and experiences of

.^l' I Inrlerstand the diversiry of worldvit

:JJ;tt,,I; unJ tr'"i' interactions

co4: Under*uno tht"iil'fi; ;iworldviews' values' behavior' traditions' and experiences of

co5: understand tnl r"i", "i"ri*.",'r"gJ;.,;;; una to*-*ication on global product

l%iBT*"strate the concepts of pricing decisionkeeping cultural aspect into

consideration

Unit t

GlobalMarketing'thescopeandchallengeofinternationalmarketing'theGlobal Manager, ;;;;* of Global-o**ott" development of Global

Marketing'

cultural and .social forces, definition of culture, cdltural values' language

and communication' Cultural diffl;nc1s' ^ t"n"t' of social and cultural

environment "";;;;g industrial and consumer products'

I

)

)

)

!D

bIIf!ta\

*

' .^^^^r^h communicating with

Responsibility for conducting marketing research' comm

decision makers'

..T:::","g Research, developing i-:"0' Informaliol svstem' Global

Product Strategies''""utr"t oetign''"J;;t* ;;1 ^t''o't]:f'

warrantv and

Service Policies' tt* *"J*' Owelopme'i df"U"f Slrategies for Services &

Brands, rvra*etrng s.il; in.r.roirre''so.J'*u'o+ing' Toward a 7-P

irrrt"**O for intemational marketing

::ildecisions: Global':"i:.::fework' Pricing Basics' Marginal Cost

pricin!anditsrnffi ,f ,,,;*,*:;,r:."r;nf i??l',f.T:ntJt""'';** urraPo'itiot'ing' Price quotatto

;:::.,""Decisions: j:f:111";#Tf ::::11;i:X,,::?;*[]-nr"**t"" in international markets - tr ilational marketing'

'p^o**rt.r'1"?;;{1;:[ffi ,'ffi:,:'motionsininte';

Modes of entry tr

Further Reading

paul, J., & Mas, E. (2019). T"Y"'d a 7'P frdmework

marketing. Journal o7' Soo*fo Marketing' l'21'

for international

;#; R, Meve".* l.*.:#g;,Y;,":' * Graham' J

Cateora, P. K', "'"'iorir'rnf trn"cru*-Hill Education.(2020). Internafional mar l<ettng' rYruur ovr

filtlJiffi, f . fo', Internationat martreting'Himalava Publishing House'

Keegan, W' J ' (2017 )' Global marketing rnanagemen'' Pearson India'

Shaw, J., & Onkvisit' S' (2008 )'International markpting': strategt and theory'

Text Books

Routledge'

L,

J,Y

'hs x?

I

)

)

)

IfIatrlr5rt-

SYLLABUS AND E,XAMINATION SCHEME - Prestige Institute ...

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