Sponsor GuideBeijing 2008 Olympic Games

Marketing Department Beijing Organizing Committee for the Games of the XXIX Olympiad

July 2008

Dear friends,

In order to facilitate the operations of sponsoring companies in the lead up to and during the Beijing 2008 Olympic Games, BOCOG Marketing has developed this Sponsor Guide.

The Guide is to serve the following purposes:Pre-Games training: The Guide can be part of your hospitality-related training programs to ensure that communication protocols and general policies Games time are clearly understood. Games-time reference: The Guide should be used in conjunction with the Spectator Guide to ensure comprehensive information awareness.

With the active participation and full support of sponsoring companies, BOCOG Marketing Program has achieved strong financial guarantee for the organization and operation of the Beijing Olympic Games. I’d like to take this opportunity to express our heartfelt gratitude to all the partners.

At the Games time, the entire Marketing staff with the Marketing Headquarters Team, the Olympic Brand Protection Team,the Hospitality Team and Marketing staff at competition and non-competition venues will spare no efforts to deliver services to sponsors, to protect sponsor rights and interests and to help sponsors solve problems when needed.

I hope you will find this Guide a valuable tool and wish you all the best and every success in your Games-time operation and hospitality programs.

Yuan BinDirector, BOCOG Marketing

Games-time Marketing Structure11.1

1.2

1.3

1.4

Sponsor Servicing and Hospitality2

Marketing Headquarters Team

Marketing Venue Team

Olympic Brand Protection Team

Olympic Hospitality Centre (Hospitality Service)Team

Sponsor Servicing

Marks Approval

Issue Resolution Process

Accreditation

Overview

What Is Accreditation?

What Is Olympic Identity and Accreditation Card (OIAC)?

Access Entitlement

Accreditation Categories

Validation of the OIAC

Introduction

Facilities for Validation of the OIAC

In Beijing

In Hong Kong

In Qingdao

In Football Cities

Stolen, Lost or Damaged OIAC

OIAC Stolen, Lost or Damaged before Arrival in China

OIAC Stolen, Lost or Damaged after Validation

Entry Requirements for China

Day Pass

Introduction

Day Passes Distribution

Process

Two Parts Card

2.1

2.1.1

2.1.2

2.2

2.2.1

2.2.1.1

2.2.1.2

2.2.1.3

2.2.2

2.2.3

2.2.3.1

2.2.3.2

2.2.3.2.1

2.2.3.2.2

2.2.3.2.3

2.2.3.2.4

2.2.4

2.2.4.1

2.2.4.2

2.2.5

2.2.6

2.2.6.1

2.2.6.2

2.2.6.3

2.2.7

Contents

001

001

001

002

003

003

003

003

003

003

003

004

004

005

005

005

005

008

008

008

009

009

009

009

009

009

010

010

010

Contents

Olympic Hospitality Centre (OHC) 3

Introduction

Purpose

Accommodation

Overview

Pre-Games Operations

Games-time Operations

Hotline

Post-Games Procedures

Transportation

Ticketing

Issue Resolution

Ceremony Tickets

Beneficiaries

Distribution

Rate Card

On-site Showcasing

Location

Opening Hours

Contact Information

Beijing 2008 Retail Store

Superstore

Flagship Store

Olympic Green Visit

2.2.7.1

2.2.7.2

2.3

2.3.1

2.3.2

2.3.3

2.3.4

2.3.5

2.4

2.5

2.5.1

2.5.2

2.5.2.1

2.5.2.2

2.6

2.7

2.7.1

2.7.2

2.7.3

2.8

2.8.1

2.8.2

2.9

Introduction

Location

Operation Time

Access to OHC

Vehicles with VAPP

By Subway

By Bus

Accreditation/Passes Policy

3.1

3.1.1

3.1.2

3.2

3.2.1

3.2.2

3.2.3

3.3

010

010

011

011

011

011

011

011

011

012

012

012

012

012

012

012

012

014

014

014

014

014

014

015

015

016

016

016

016

016

016

3.3.1

3.3.2

3.3.2.1

3.3.2.1.1

3.3.2.1.2

3.3.2.2

3.4

3.4.1

3.4.2

3.4.3

3.4.4

3.4.5

3.5

3.5.1

3.5.2

3.5.3

3.5.3.1

3.5.3.2

3.5.3.3

3.5.3.4

3.5.3.5

Entry of Vehicles

Entry of Guests

Sponsor Suite Accreditation

Sponsor Suite Gold Pass

Sponsor Suite Day Pass

Accreditation for the Shared Catering Area

Policies and Regulations

Security Policy

Food and Beverage Policy

Smoking Prohibition

Noise/Volume Control

Other Policies

Services and Operations

Services in Sponsor Suite

Services in Shared Catering Area

Services in Public Area

Information Desk

Olympic Retail Store

Post Service

Cultural Events

Medical Services

Sponsor Media and Communication Services44.1

4.1.1

4.1.2

4.1.3

4.1.4

4.1.5

4.1.6

4.1.7

4.1.8

4.1.9

4.2

Marketing Communication Office (MCO)

Role

Key Functions

Location

Dates and Hours of Operation

Contact Information

Approval of Media Material (Press Releases/Announcements)

Distribution of Sponsor Communication Material to Media

Main Press Centre (MPC) Venue Tours

Booking Press Conference Room

Crisis Management

016

016

016

017

017

017

017

017

017

017

017

018

018

018

018

018

018

019

019

019

019

020

020

020

020

020

020

020

021

021

021

022

Olympic Brand Protection 5

Security 6

Clean Venue Policy and Anti-ambush Marketing

Clean Venue

Anti-ambush Marketing

Scope for Clean Venue Policy

Behaviour of Ambush Marketing

Staff Functions and Task Description

Marketing Venue Manager

Olympic Brand Protection Team

Clean Venue

Anti-ambush Marketing

Outdoor Advertising Control

Issue Reporting

Sponsors’ Role

Contact Information

5.1

5.1.1

5.1.2

5.2

5.3

5.4

5.4.1

5.4.2

5.4.2.1

5.4.2.2

5.4.2.3

5.5

5.6

5.7

Traffic Security Policies and Procedures

Policies for Vehicles Traveling in Areas Surrounding the Venues

Policy Outline

Operational Procedures for Each Zone

Policies for Persons without Accreditation or Valid Tickets

Traveling on Roads outside the Venues

Policy Outline

Policies for Shuttle Buses Traveling from One “Secure Zone”

to Another “Secure Zone”

Policy Outline

Security Policies for Designated Vehicles for the Olympic Family

Policy Outline

Policies for Security Personnel Hiring by Sponsors

Policy Outline

Security Policies and Procedures for Logistics

6.1

6.1.1

6.1.1.1

6.1.1.2

6.1.2

6.1.2.1

6.1.3

6.1.3.1

6.1.4

6.1.4.1

6.2

6.2.1

6.3

024

024

024

024

024

025

025

025

025

025

025

025

025

026

Crisis Reporting

Contact Information

4.2.1

4.2.2

022

022

027

027

027

027

027

027

027

027

028

028

028

028

028

Contents

Competition Schedule

BOCOG Marketing Staff Contact Directory Games Time

7.1

7.1.1

7.1.2

7.2

7.3

7.3.1

7.3.2

IOC Television & Marketing Services Information7

Appendix8

Office Operations

Responsibilities

Office Location and Contact Information

Issue Resolution Process

Games-time Personnel

On-site in Beijing

Off-site in Lausanne and Atlanta

8.1

8.2

029

029

029

029

030

030

032

033

034

001

Game-time marketing structure is formed on the basis of Games-time situation and for the smooth implementation of BOCOG Marketing Games-time programs and for proper and efficient resolution of issues related to sponsors.

Person in charge: Mrs. Yuan Bin, Marketing Director

1.1 Marketing Headquarters TeamAt Games time, Marketing Department staff will make up Marketing Headquarters Team (Marketing HQ) responsible for sponsor services, licensing, marketing communication and crisis management. It keeps close contact with the IOC Television and Marketing (IOC TMS) and sponsors’ headquarters, and provides support to the Main Operation Centre (MOC) in the resolution of issues escalated from venues.

Person in charge: Mrs. Yuan Bin Marketing Director yuanbin@beijing2008.cn

General affairs: Mrs. Duan Yueqing 13911990713 duanyueqing@beijing2008.cn

Licensing: Mr. Tang Yonghong 13911990733 tangyonghong@beijing2008.cn

Marketing communication:Mrs. Qu Manqun 13911990725 qumanqun@beijing2008.cn

Sponsor servicing: Mrs. Chai Li 13911990728 chaili@beijing2008.cn

1.2 Marketing Venue Team Marketing Venue Managers will handle issues related to sponsor servicing and hospitality, retail stores, brand protection and anti-ambush marketing at venues. At Games time, most issues will be resolved at the venue level, whereas a few unresolved will be reported to the MOC for resolution.

1.3 Olympic Brand Protection TeamOlympic Brand Protection Team (Protection Team) is responsible for outdoor advertising control, implementing clean venue policy and anti-ambush marketing in Beijing and other co-host cities, and handling sponsor complaints and ambush market-ing issues. The Protection Team works together with the IOC TMS brand protection staff to offer help and services to sponsors during Games time. Serious issues will be reported to the MOC.

1. Games-time Marketing Structure

002

Person in charge: Mr. Chen Feng Deputy Marketing Director chenfeng@beijing2008.cn

Brand protection/anti-ambush marketing: Mr. Xing Zheng 13911990739 xingzheng@beijing2008.cnMr. Ling Peili 13911999392 lingpeili@beijing2008.cn

Outdoor Ad control: Mr. Zhao Yong 13911999388 zhaoyong01@beijing2008.cn

1.4 Olympic Hospitality Centre (Hospitality Service) TeamOlympic Hospitality Centre (OHC) Team is responsible for the operation of OHC, sponsor hospitality services and on-site showcasing. At the Games time, OHC is an independent non-competition venue. OHC team will provide services and assistance to sponsors. Significant issues will be communicated with Marketing HQ and reported to the MOC.

Person in charge:Mr. Wang Yu Deputy Marketing Director/OHC Director wangyu@beijing2008.cn

Secretary-General:Mr. Yang Jingsheng 13911990738 yangjingsheng@beijing2008.cn

Food/beverage:Mr. Zhang Zizhu 13911990766 zhangzizhu@beijing2008.cn

Showcasing:Mr. Ji Li 13911999361 jili@beijing2008.cn

Accommodation/Accreditation/Ticketing/Transportation/Arrival & Departure:Mrs. Tang Jie 13911990799 tangjie@beijing2008.cnMr. Yang Chao 13911999331 yangchao@beijing2008.cn

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2.1 Sponsor Servicing

2.1.1 Marks ApprovalPlease apply through Athena (www.olympicmarketing.com) and BOCOG Olympic Marks Usage Examination & Approval Information System (marks.beijing2008.cn). We will reply in 5 to 7 working days after the receipt of the application. During the Games time, we will try our best to speed up.

2.1.2 Issue Resolution ProcessTo enhance efficiency, please contact relevant teams in charge.Unresolved issues will be reported to the MOC.Marketing HQ and IOC TMS will hold daily meetings to handle sponsors-related issues.

2.2 Accreditation2.2.1 Overview2.2.1.1 What Is Accreditation?The process of registering, producing, distributing and validating the Olympic Identity and Accreditation Card that permits the holder access rights and other privileges for the Olympic Games.

2.2.1.2 What Is Olympic Identity and Accreditation Card (OIAC)?A personalised card granted by the IOC, through the BOCOG, which confers on its holder the right to attend the Olympic Games. It establishes the identity of the holder, identifies the access rights and other privileges of the cardholder for the Olympic Games and if required authorises entry into the country together with a passport or other valid travel document.

2. Sponsor Servicing and Hospitality

004

2.2.1.3 Access EntitlementAccess entitlements for accredited people circulating inside the Venues are regulated through a 3-colour zoning system. The three main zones for Beijing will then be:

2.2.2 Accreditation CategoriesTOP:

CATEGORY POPULATION VENUE ACCESS ZONE ACCESS QUOTA SEATING ACESS CEREMONIES TRANSPORT

T-3

Chairman and CEO of the TOP Programme Partners Limited by contract

All venues All villagesMPC/OFH

4,6,OV RED Seat in Official Stand With free ticketSeat in “IOC” stand

TOP** Accompanying Guest 1 guest for each item item item item

TOPSenior Executives Limited by contract and transferable

TOP** Accompanying Guest 1 guest for each

Olympic Project Leaders

Senior technical opera-tions staff

All venuesAll VillagesIBC/MPC/OFH

2,4,6,OV RED

Seat Stand Honour With free ticket Seat in “B” Stand

WKF operating under direction of partners may be included under OCOG WKF

According to needs No seating provided Ticket necessary

TOP

TOP

TOP

item item item item

All venues All villages MPC/OFH

4,6,OV WHITE Seat in Official Stand With free ticketSeat in “IOC” stand

TOP

T-3

T-3

T-3

T-P

T-P

item

No seating provided Ticket necessary

No seating provided Ticket necessary

No seating provided Ticket necessary

According to needs

According to needs According to needs

Max 2 each

Zone Access entitlement

BLUE Field of Play, Operational Areas (Back of House), General Circulation Areas (Front of House)

RED Operational Areas (Back of House), General Circulation Areas (Front of House)

WHITE General Circulation Areas (Front of House)

2 Athlete Preparation Areas

4 Press Areas

5 Broadcast Areas

6 Olympic Family Areas

OV Olympic Village International Zone

R Residential Zone of the Olympic Village

005

National Partners:

National Partners Senior Executives Limited by contract

All venuesAll VillagesMPC

4,6, OVRED

Seat in Honor Stand With free ticketSeat in “OCOG” stand

OCOG National Partners Project Leader

All venuesAll VillagesMPC

2,4,6, OVRED

Seat in Honor StandWith free ticketSeat in “OCOG” stand

OCOG OCOG Staff ,Volunteers,Contractors Youth-Camp

OCOG

According to needs According to needs

According to needsNo seating providedTicket necessary

2 each

T-3

T-3

T-P

CATEGORY POPULATION VENUE ACCESS ZONE ACCESS QUOTA SEATING ACESS CEREMONIES TRANSPORT

2.2.3 Validation of the OIAC2.2.3.1 IntroductionThe OIAC does not permit access to Olympic venues until it has been validated. The OIAC cannot be validated under the following circumstances:The OIAC was not received by bearer prior to departure for China;Data on OIAC does not match the ID document presented.

2.2.3.2 Facilities for Validation of the OIAC2.2.3.2.1 In BeijingValidation Centre at Beijing Capital International Airport:Location: Beijing Capital International AirportService: Validation for all accreditation categoriesPeriod of operation: July 8—August 24,2008Opening hours: 24 hours

Please note: The Pre- valid OIACs can be validated at the Beijing Capital International Airport. But this Validation Centre does not provide resolution for any other additional issues relating to the accreditation.

Olympic Family Accreditation Centre:Location: Beijing HotelService: Accreditation services for Olympic Family(“IOC”“B”“IF”“NOC”“FOC”“TOP”)Period of operation: July 8 — August 24,2008Opening hours: 08:00 — 24:00

006

Name of VAO Venue Code Venue Sport/Event

National Stadium Accreditation Office NST National Stadium Athletics, Football, Opening Ceremony, Closing Ceremony

National Indoor Stadium and Fencing Hall Accreditation Office

National Aquatics Centre Accreditation Office

Olympic Forest Park Venue Cluster Accreditation Office

Olympic Green Common Domain Accreditation Office

NIS

FCH

NAC

OGA

OGT

OGH

OCD

Gymnastics, Trampoline, Handball

Fencing, Modern Pentathlon (Fencing&Shooting)

Swimming, Diving, Waterpolo, Synchronized Swimming

Archery

Tennis

Hockey

National Indoor Stadium

Fencing Hall

National Aquatics Centre

Olympic Green Archery Field

Olympic Green Tennis Centre

Olympic Green Hockey Field

Olympic Green Common Domain

Name of VAO Venue Code VenueSport/Event

Olympic Sports Centre Cluster (South) VAO OSS Olympic Sports Centre StadiumFootball, Modern Pentathlon (Running and Riding)

OSG

YTN

Waterpolo, Modern Pentathlon (Swimming)

Football, Modern Pentathlon (Running and Riding)

Football, Modern Pentathlon (Running and Riding)

Waterpolo, Modern Pentathlon (Swimming)

Football, Modern Pentathlon (Running and Riding)

Olympic Sports Centre Gymnasium

Ying Tung Natatorium

Olympic Sports Centre Stadium

Olympic Sports Centre Gymnasium

Ying Tung Natatorium

OSS

OSG

YTN

All Venue Accreditation Offices (VAOs) at Competition Venues:During the Beijing 2008 Olympic Games, there are twenty-three (23) Venue Accredita-tion Offices (VAOs) in Beijing. One VAO will be set up at each competition venue or venue cluster that consists of two or more adjacent competition venues. These VAOs will provide the services of Pre-Valid Card (PVC) validation and Day Pass issuing. No problem resolution and real time badging will be processed at VAOs.

The Venue Accreditation Offices will start to operate in the week before security lock down of the venue. The opening time are to be set before the attendance of venue staff, while closing time fall into two types: closed at 18:30 when games finish at 18:00, or one hour after games when finish later than 18:00. The Venue Accreditation Offices are to be located on the venue perimeter and be ac-cessed easily by anyone who does not have the required venue code.

Olympic Green Competition Venue Cluster and Common Domain:

Olympic Sports Centre Cluster:

007

Name of VAO Venue Code Venue Sport/Event

Laoshan Bicycle Cluster VAO

Cycling (Track)

Cycling (MB)

BMX

Laoshan Velodrome

Laoshan Mountain Bike Course

Laoshan Bicycle Moto Cross (BMX) Venue

LSV

LSC

LSX

Beijing Shooting Range VAOBSF

BSH

Clay-Target (Shooting)

Shooting

Beijing Shooting Range CTF

Beijing Shooting Range Hall

Wukesong Cluster VAOWIS

WKB

Basketball

Baseball

Beijing Olympic Basketball Arena

Wukesong Baseball Field

Other Competition Venues and Venue Clusters:

Shunyi Olympic Rowing-Canoeing Park VAO SRC Shunyi Olympic Rowing-Canoeing Park

Rowing, Canoe, Kayak ,(flatwater slalom) Marathon, Swimming

University of Science and Technology Beijing Gymnasium Accreditation Office

Triathlon Venue Accreditation Office TRV Triathlon Venue Triathlon

Chaoyang Park Beach Volleyball Ground Accreditation Office

CBV Chaoyang Park Beach Vol-leyball Ground

Beach Volleyball

Fengtai Softball Field Accreditation Office

FTS Fengtai Softball Field Softball

China Agricultural University Gymnasium Accreditation Office

CAG China Agricultural Univer-sity Gymnasium

Wrestling

Beijing University of Technology Gymnasium BTG Beijing University of Tech-nology Gymnasium

Badminton, Gymnastics (Rhythmic)

Beijing Institute of Technology Gymnasium Accreditation Office

TIG Beijing Institute of Technol-ogy Gymnasium

Volleyball

Beijing University of Aeronautics & Astronau-tics Gymnasium Accreditation Office

AAG Beijing University of Aeronautics & Astronautics Gymnasium Weightlifting

STGUniversity of Science and Tech-nology Beijing Gymnasium Judo, Taekwondo

Peking University Gymnasium PKG Peking University Gym-nasium Table Tennis

Capital Indoor Stadium Accreditation Office CAS Capital Indoor Stadium Volleyball

Workers’ Indoor Arena Accreditation Office WIA Workers’ Indoor Arena Boxing

Workers’Stadium Accreditation Office WST Workers’ Stadium Football

008

Other Individuals who are entitled to an OIAC but still do not have one upon arrival in China, or who need to be reissued with one, must go to one of the following Accredita-tion Centers:

The Uniform Distribution and Accreditation Centre for WKF (UAC):Location: Building B, Beijing Olympic Tower Services:WorkforcePeriod of operation: June 15 - August 24, 2008Opening Hours: 08:00 - 22:00

2.2.3.2.2 In Hong KongHong Kong International Airport Accreditation Centre:Location: Hong Kong International AirportService: All accreditation categories Period of operation: July 8 - August 24, 2008Opening hours: 24 hours

Hong Kong Olympic Family Accreditation Centre:Location: Hong Kong Olympic Family HotelService: Olympic FamilyPeriod of operation: July 8 - August 24, 2008Opening hours: 08:00 - 24:00

Hong Kong Equestrian Venue (Shatin) Accreditation Centre:Location: Hong Kong Equestrian Venue (Shatin)Service: All accreditation categories Period of operation: July 8 - August 24, 2008Opening hours: 08:00 - 24:00

2.2.3.2.3 In QingdaoQingdao Accreditation Centre:Location: Qingdao International MarinaService: All accreditation categoriesPeriod of operating: July 8 - August 27, 2008Opening hours: 08:00 - 24:00

2.2.3.2.4 In Football CitiesOlympic Football Venue Accreditation Centres:Location: Tianjin Olympic Centre Stadium, Shanghai Olympic Stadium, Qinhuangdao Olympic Sports Centre Stadium, Shenyang Olympic StadiumService: All accreditation categories Period of operation: July 8 - August 22, 2008

009

2.2.4 Stolen, Lost or Damaged OIAC2.2.4.1 OIAC Stolen, Lost or Damaged before Arrival in ChinaIf an OIAC is stolen, lost or damaged before the OIAC holder arrives in China, he/she should report it to the Responsible Organization, who must then inform BOCOG Accreditation Centre in writing. Stolen, lost or damaged cards will be cancelled in the Accreditation System and will not be validated even if recovered at a later stage. Furthermore the applicant needs to make his/her own arrangements to enter China. Upon arrival in China, he/she should go to one of the Accreditation Centres mentioned above in order to get a new card printed.

2.2.4.2 OIAC Stolen, Lost or Damaged after ValidationIn case of theft, loss or damage of the OIAC after validation, the OIAC holder should report it to the Responsible Organization, who must then inform BOCOG Accreditation Centre in writing. Stolen, lost or damaged cards will be cancelled in the Accreditation System and will not be recovered at a later stage. BOCOG Accreditation Centre will issue a new card, provided that the holder has submitted a written declaration, signed and stamped by the related Responsible Organization. This declaration can be submitted to any BOCOG Accreditation Centre.

2.2.5 Entry Requirements for ChinaThe OIAC holder will be accepted as a multiple-entry visa to China (including Hong Kong SAR China) from July 7 to September 23, 2008 together with a valid passport, without requiring a separate visa. Individuals entering China using their OIAC should ensure that their passport is valid at least until December 31, 2008 and that the details on the passport match those on the Accreditation Application Form.

Participants entering China before July 8, 2008 or leaving after September 23, 2008, or not in possession of OIAC before departure for China, should make their own visa arrangements to enter and/or exit China. Please apply for a visa at the nearest Chinese Diplomatic or Consular Mission. For a participant who wants to enter Hong Kong SAR, China, he/she can also apply directly to Hong Kong Immigration Authority.

PLEASE NOTE: If an applicant travels through a third country on the way to China, the OIAC will not act as a transit visa for that country.

2.2.6 Day Pass2.2.6.1 IntroductionThe Day Pass is designed to permit temporary access to an Olympic competition venue and is valid for a single venue and only on the day it is issued.

010

Visitor is not required to return the day pass to the Venue Accreditation Office when leaving the venue.4

BOCOG distributes Day Pass;3

On arrival visitor presents at the Venue Accreditation Office an accreditation card and/or official document with photo identification (passport) if not accredited;2

Accredited or registered persons make application to the relevant Venue Accreditation Office in advance;1

2.2.6.3 ProcessThe table below describes the process for Day Pass distribution.

2.2.7 Two Parts Card2.2.7.1 IntroductionA Two Parts Card is essentially an Olympic Identity and Accreditation Card divided into two parts:Identity Card — contains the accreditee’s identity information; Access Card — contains venue and zone access.The first part of the card, the Identity Card, is kept by the bearer at all time; by itself it does not give the bearer access to any venues;The second part of the card, the Access Card, is transferable to any accredited person and can grant access to any venues, within venue zones.The two “parts” must be worn together to allow access to any entitlement on the Access Card.

2.2.7.2 PurposeThe Two Parts Card gives a Responsible Organization the flexibility to redeploy staff throughout a venue or among venues on a day-to-day basis.

2.2.6.2 Day Passes DistributionDay Passes are distributed from Venue Accreditation Offices.These devices are only issued to the following populations:Accredited individuals who are required to perform a special task in an Accredited Zone requiring a different access entitlement to that offered by their OIAC; or Non-accredited individuals who have been appropriately pre-registered on the Games Accreditation Computer System; or Accredited individuals who have lost or misplaced their OIAC or had it stolen and thus require a temporary mechanism to gain access to the venue.

011

2.3 Accommodation2.3.1 OverviewThe Accommodation Division is one part of BOCOG Games Services, which is located in BOCOG Headquarters in Beijing Olympic Tower on Beisihuan Zhonglu. Its aim will be to facilitate and provide assistance to Sponsors and their guests with any accommodation issues that may arise before, during and after the Olympic Games.

2.3.2 Pre-Games OperationsAll Sponsors accommodation will have been booked, confirmed and paid in advance and is therefore non-refundable. Sponsors will also be responsible to deal directly with the hotel for any function space or parking issues, as per Accommodation Allocation Agreement (AAA).

2.3.3 Games-time OperationsGames-time operations will start from August 5, 2008.

BOCOG will set up an Accommodation Servicing Centre for accommodation issues during the Games time. One Sponsor Accommodation Manager and a few Regional Managers will be assigned to work with sponsors when they have problem with ac-commodation issues. Meanwhile, BOCOG will set up a reception table at each of the sponsor hotels. Together with the hotel front desk, it helps to provide useful informa-tion and certain help to Sponsors guests. Everyday there will be 2-3 BOCOG volunteers working at the desk from 7am to 10pm. In case an accommodation-related problem cannot be resolved on the spot, or to the guest’s satisfaction, the volunteer or the hotel will contact the line BOCOG Accommodation Manager or BOCOG Headquarters. Guests could also dial directly at the Games-time Accommodation Service Hotline.

2.3.4 Hotline: 86-10-66699900Hotline operation time: hotline will be in service on July 9, 2008 (not a 24 hour opera-tion system), and will operate on a 24 hour basis from August 5 to 27, 2008.

2.3.5 Post-Games ProceduresBOCOG Accommodation Office will operate fully up to September 30, 2008, to issue final invoices and resolve any post-Games problems with Clients and/or hotels.

2.4 TransportationTransport Department of BOCOG is responsible to deliver a safe, punctual, reliable and convenient transport service during the Beijing 2008 Olympic Games.

Sponsor Transport Guide will be sent out to each sponsor, which will include Olympic Family transport information, Public transport information, Sponsor Coaches transport information and Venue transport information.

012

2.5 Ticketing2.5.1 Issue ResolutionTickets manager is in charge of any tickets issue in venue. Games-time tickets issues that tickets manager are unable to handle will be dealt with by the following people:Mr. Li Chen 13911999765 lichen@beijing2008.cn Ms. Wang Yuan 13911991115 wangyuan@beijing2008.cnMr. Sun Shuo 13911999380 sunshuo@beijing2008.cn

2.5.2 Ceremony Tickets 2.5.2.1 BeneficiariesFree tickets of Opening and Closing Ceremonies are provided to chairman and CEO of the TOP Partners and their accompanying guest(1 guest for each), senior executives and their accompanying guest(1 guest for each) and Olympic project leaders, senior executives of national sponsors and project leaders of national sponsors.

2.5.2.2 DistributionAll tickets of Opening and Closing Ceremonies are to be distributed by BOCOG Marketing before each Ceremony.

2.6 Rate CardThe Beijing 2008 Sponsor Rate Card offers a detailed list of products and services avail-able to assist your operations during the Beijing 2008 Olympic Games.

All sponsors will pick up their items at the Rate Card Division in Finance Department. Also there will be a Rate Card Manager at OHC who will be responsible for running the Rate Card Services.

Ms. Jin Liming 13911991522 jinliming@beijing2008.cnMr. Qin Wei(OHC) 13911991580 qinwei@beijing2008.cn

2.7 On-site Showcasing 2.7.1 LocationShowcasing area is located on the two sides of the Olympic Boulevard south from Zhongyi Road and north to Bei’er Road.

013

014

2.7.2 Opening Hours: 09:00 – 22:00

2.7.3 Contact InformationMr. Ji Li 13911999361Mr. Zhu Lizhi 13911924744Mr. Zhuang Jia 13911915521

2.8 Beijing 2008 Retail Store2.8.1 SuperstoreBeijing 2008 Superstore will be located within the Olympic Green Common Domain at the Games time. The Superstore will have a floor space of 3,000 square meters, and most categories of Beijing 2008 official licensed products, including low-priced products, Games-time products, venue featured products, as well as many Beijing traditional featured products.

Visa and cash are the accepted forms of payment.

Business hours: 09:00 – 22:00

2.8.2 Flagship StoreBeijing 2008 Olympic Flagship Store is located on the first floor of Beijing Gongmei Build-ing in the Wangfujing Street downtown with a size of nearly 1,000 square meters. It is adjacent to the Olympic Family Hotel - Beijing Hotel. All categories of Beijing 2008 official licensed products and lots of limited edtion products are available for sponsors and their guests.

Visa and cash are accepted forms of payment.

Business hours: 09:00 – 21:00.

2.9 Olympic Green Visit Spectators or guests can access the Olympic Common Domain with valid accreditation cards, Games tickets or passes for visit to the Olympic Green. Passes for visit will not be for sale and will be distributed free of charge to sponsors.

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3.1 IntroductionBOCOG is responsible for setting up the Olympic Hospitality Centre (OHC) in the central zone of the Olympic Green. The main target of the OHC is to provide opportunity and space for the IOC, Partners and Sponsors of the Beijing 2008 Olympic Games to entertain their guests near the Olympic venues. The OHC is a non-competition venue reserved for guests with valid accreditation cards.

3.1.1 LocationThe OHC is located to the northeast of the National Stadium (“the Bird Nest”), and occupies approximately 40,000 square meters, including a dedicated parking area. Its unique set place is within walking distance to the National Stadium (approximately 650 meters), and to the sponsor on-site showcasing area (approximately 500 meters). It is the closest site to the main venues in the Olympic Green for guest pick-up and drop-off and entertainment.

3. Olympic Hospitality Centre(OHC)

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3.1.2 Operation TimeOpening and Closing Ceremonies (on August 8 and 24, 2008): 14:00 to 01:00 of the follow-ing day;Olympic Operation Period (from August 9 to August 23, 2008): from 11:00 to 24:00 daily;Notwithstanding, the above-said operation hours are still subject to adjustments in ac-cordance with then-effective competition schedule.

3.2 Access to OHC3.2.1 Vehicles with VAPPVehicles with VAPP and dedicated OHC parking permits may get directly to OHC parking area(east of OHC) for drop-off and parking. Vehicles without OHC dedicated parking permit( including T1 and T3) must leave immediately after drop-off. Sponsor coach with dedicated OHC parking permit may drop off and park while those without can only drop off outside the OHC parking area and leave immediately. All vehicles must follow the guidance of security and park at specified location in case of traffic jam. Passengers must go through security check before entering the venue.

3.2.2 By SubwayVisitors taking subway can first get to Panda Island Station via line 13, where they take the dedicated Olympic line to the Olympic Green. Such visitors must bear with them accreditation cards to Olympic Green or Games tickets; OHC pass shall not be valid. Upon entering, visitors are to go through identity check at the southwest gate of OHC.

3.2.3 By BusVisitors taking buses first get off at Beichen East Rd or Beichen Bridge West, where they walk to the east gate of OHC.Beichen East Rd.: Bus No. 417Beichen Bridge West: Buses No. 113, 407, 656, 660, 689, 740, 753, 939, 944, 983

3.3 Accreditation/Passes PolicyThe OHC is reserved for all guests, vehicles and goods with a valid accreditation. During Soft Opening Period, the specific procedures shall be separately formulated by BOCOG.

3.3.1 Entry of VehiclesAll vehicles shall enter the dedicated parking area of the Olympic Hospitality Center with dedicated parking permit.During Opening and Closing ceremonies, the parking system of the OHC shall comply with BOCOG’s overall operation plan for the Opening and Closing ceremonies.

3.3.2 Entry of Guests3.3.2.1 Sponsor Suite Accreditation

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3.3.2.1.1 Sponsor Suite Gold PassThe Sponsor Suite gold pass is a dedicated pass, non-transferable, and nominative. The gold pass holder is granted access to OHC and the sponsor suite, but shall not be granted access to the shared catering area or the IOC Olympic Club with this pass alone.

3.3.2.1.2 Sponsor Suite Day PassA day pass is non-nominative, only valid on the day of issuance. The same applies to Sponsor Suite Day Pass. The day pass holder is granted access to the OHC and the spon-sor suite on the valid date, but shall not be granted access to the shared catering area or the IOC Olympic Club with this pass alone.

3.3.2.2 Accreditation for the Shared Catering AreaDay Pass: A day pass is non-nominative, only valid on the day of issuance. The same applies to the shared catering area day pass. The day pass holder is granted access to the OHC and the shared catering area on the valid date, but shall not be granted access to the Sponsor Suite or the IOC Olympic Club with this pass alone. The decision of approval of the application for the aforementioned passes lies within BOCOG.

3.4 Policies and Regulations3.4.1 Security PolicyAs the Olympic Hospitality Center is located inside the Olympic Green security perim-eter, BOCOG will appoint security personnel to provide security services on a 24-hour basis, preventing any unauthorized entry into the Sponsor Suite. Meanwhile, Lessee shall take active actions to ensure the safety of the Guests and the Lessee Personnel, as well as the security of such properties as the items carried by the aforesaid persons, the Existing Equipment and Facilities and the Temporary Equipment.

3.4.2 Food and Beverage PolicyFood and beverages from outside the OHC are forbidden due to security concerns.

OHC provides such drinks as champagne, wine, and beer; spirits are not available. All alcoholic beverages are forbidden to minors. Furthermore, Lessee shall ensure the proper conduct of all persons consuming alcoholic beverages regardless of where they are inside OHC.

3.4.3 Smoking ProhibitionFor fire protection and health reasons, smoking is strictly prohibited inside tents. 3.4.4 Noise /Volume ControlDue to the structure and density of the tents, all lessees must keep down their volume in daily activities so as not to interfere with others. OHC venue team has the right to warn or monitor those in violation of this rule.

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3.4.5 Other PoliciesIn OHC, unless the Agreement explicitly provides that BOCOG will provide such ad-ditional services and facilities free of charge, Lessee shall, pursuant to the logistics policy and procedures formulated by BOCOG, make payment of corresponding fees on the spot when BOCOG provides relevant additional services and facilities.

In the aspect of cleaning services the Lessee Personnel shall be present within the Spon-sor Suite and conduct supervision throughout the performance of such services. Where the Lessee Personnel are absent, BOCOG will not provide any relevant cleaning services.

3.5 Services and Operations3.5.1 Services in Sponsor SuiteThe main services in OHC are Catering Service and Cleaning Service. Under the regula-tion of BOCOG, lessee shall hold their own activities to entertain their honored guests. Besides, lessee shall add other services though Rated Card.

The catering service in Sponsor Suite is provided by the OHC catering service company, which provide a wide choice of food and beverage menus based on sponsor require-ments, according to different competition time. Besides, special menus and service are provided during Opening and Closing Ceremonies.

BOCOG shall provide cleaning services to Lessee, including regular daily cleaning service, on-call cleaning service, and daily waste disposal service.

3.5.2 Services in Shared Catering AreaThe main services in shared catering area are leisure activities and catering. Lessee shall add other services though Rated Card.

Free buffet is provided to all holders of day passes for shared catering area. At Games time the shared area provides lunch between 11:00 to 14:00 and dinner between 17:30 and 20:30.

Besides, BOCOG shall provide cleaning services to Lessee, including regular daily cleaning service, on-call cleaning service, and daily waste disposal service.

3.5.3 Services in Public AreaOHC will offer various services in different areas to satisfy requirements of all guests.

3.5.3.1 Information DeskSuch business-related services as photocopying, printing, fax, INFO 2008 terminals, rate card service, Lost & Found services, etc are available at the Information Desk in OHC.

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3.5.3.2 Olympic Retail StoreThe Beijing 2008 Venue Store in OHC offers Olympic souvenirs for all guests.

3.5.3.3 Post ServicePhilatelic products are available at OHC Post Office.

3.5.3.4 Cultural EventsBOCOG will, according to Olympic competition schedule, hold various cultural activities in the OHC cultural activity area for sponsors and their guests.

3.5.3.5 Medical Services BOCOG shall provide medical services in OHC.

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4.1 Marketing Communication Office (MCO) 4.1.1 RoleThe Marketing Communication Office (MCO) known as the Marketing Media Office (MMO) in previous Olympic Games will be the central point for all sponsor media com-munication services. It will have a main role, as communication desk for media who need information on sponsor-related issues and will be located at the MPC.

4.1.2 Key FunctionsManage media inquiries relating to sponsors;Collect and disseminate sponsors media materials;Assist in arranging MPC venue tours for sponsors and their guests;Assist in incidents management of sponsor-related communication and hospitalities; Assist in booking press conference room for Partners who need to hold press conference, and review and approve all press releases and announcements.

4.1.3 LocationThe MCO will be located in the MPC main lobby, a very central location with great visibility. It will also be right next to the MPC Help Desk and media will be easily directed to sponsors-related information office.

4.1.4 Dates and Hours of OperationJuly 8 – August 27, 2008 08:00 - 22:00

4.1.5 Contact InformationMr. Yang Shiwei 13911999391 yangshiwei@beijing2008.cnMrs. Hu Wei 13911998901MCO Hotline: 86-10-66625025Fax: 86-10-84371027 MCO Email: MPC_MCO@beijing2008.cn

4.1.6. Approval of Media Material (Press Releases & Announcements)Sponsors are required to send all press releases and announcements to MCO for approval.

Sponsors are required to give 2 days for MCO to review the press releases. In case of a crisis and very urgent needs, the approval process will be accelerated. The MCO is respon-sible for coordinating the approval procedure, working closely with the Marketing HQ and the IOC (for submissions by and relevant to TOP Partners).

The MCO will send the approved versions back to sponsors.

4. Sponsor Media and Communication Services

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4.1.7 Distribution of Sponsor Communication Material to MediaIf sponsors wish to distribute marketing communication materials to the MPC, they must send a written request with a soft copy to MCO before June 1, 2008.

No sponsor representative is allowed to distribute or post any material in the MPC. Only the MCO staff is authorized to place sponsor material in the MPC. Before distributing any material, the MCO must get a special approval from the MPC Venue and Communi-cations teams. Only news-oriented material can be approved for such distribution. The recommended quantity of sponsor communication material and brochures is 4,000 to 5,000 copies.

All material must be sent to the MCO before July 8, 2008. In case of large quantities that request a special van or car for delivery, a special procedure must be followed for security reasons. Please contact the MCO before delivery.

4.1.8 Main Press Centre (MPC) Venue ToursThe MCO will be organizing venue tours for staff and guests of sponsors at the MPC from July 25 to August 24. All sponsors were required to send requests for venue tours before July 1 with the date and time of their visit as well as the expected number of participants. Requests submitted after July 1 may not be met.

All sponsors who have submitted a request for a venue tour will receive the MPC Guest Pass Application Form. Sponsors will be required to complete these Forms for each and every participant and send them back to MCO 48 hours before their visit. It is suggested to choose a second date option or time in case the first one is not available.

Venue tours will be done daily at the following time: 10:00, 11:30, 14:00 and 16:00.

The Maximum number of participants per tour is 12.

4.1.9 Booking Press Conference RoomThe IOC and BOCOG Partners who need to hold press conferences in MPC should submit a written application form to the MCO for booking press conference room by July 1,2008. Requests submitted after July 1 may not be met. The themes of a Partner’s press conference must be Games-related and news-oriented. They should not be only corporate commercial promotion.

The MCO will assist in booking press conference room for the Partners, but the IOC, BOCOG, NOCs, IFs, the Chinese Central Government and the Beijing Municipal Govern-ment have the priorities of using the press conference room. Hence, it is recommended to choose an alternative date option or time in case of the first one is not available. The MCO cannot guarantee the booking, but will inform the Partners the approved booking in time. Partners who have been approved to hold the press conference must send all

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press releases to the MCO for final approval at least one week before the press confer-ence. In case of crisis and very urgent needs, the process will be accelerated.

4.2 Crisis Management 4.2.1 Crisis Reporting Games-time marketing communication and crisis management are to be undertaken by two teams: the Venue Team (VT) including the MCO and the Marketing HQ. Marketing HQ handles marketing communication issues and crises which occur outside venues and provides coordination and assistance in sponsor communication related matters while the VT handles issues and crises at the venue level. The MCO keeps close contact with the Marketing HQ so that the Marketing HQ is informed of all major issues immediately and can provide advice and support when needed.

Positive and conducive marketing communication and proper and timely settlement of issues and crises require an effective communication mechanism. BOCOG, sponsor-ing companies and the IOC should work in close cooperation and coordination so as to achieve efficient communication, quick decision-making, development and delivery of one-voice message. The working mechanism will be as follows:For Crises at venue level: With regard to sponsor related issue/crisis, Sponsor Venue Manager works with VT Functional Area (food, technology, etc.) Manager and Marketing Manager for solution. VT Communication Manager should be involved in the resolution process should there be media relation issue. VT Director is responsible for resolution of issue/crisis that occur at venue and to resolve most issues. VT Director reports issue/cri-sis that are not resolved at venue to the MOC. Marketing HQ, as a MOC administrative section, is responsible for handling the issue/crisis reported to MOC. Marketing HQ com-municates and works with Sponsor HQ, BOCOG Media and Communication and the IOC TMS for resolution and one-voice message. VT settles issue/crisis according to solution and message delivered by Marketing HQ through MOC. For Other Crises: With regard to sponsor related issue/crisis, Sponsor HQ contacts Market-ing HQ. Marketing HQ is the responsible entity for issue/crisis resolution. It communicates and works with Sponsor HQ and the IOC TMS for resolution, and reports to MOC. BOCOG Media and Communication gets involved in the resolution process should there be media relation issue and provides release if needed. 4.2.2 Contact InformationMarketing HQ: Mrs. Chai Li 13911990728 chaili@beijing2008.cn

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BOCOG Media & Communication: Ms. Niu Wei 13911990986 niuwei@beijing2008.cn

IOC TMS: Benjamin Seeley benjamin.seeley@olympic.org

MCO at MPC: Mr.Yang Shiwei 13911999391 yangshiwei@beijing2008.cn

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5.1 Clean Venue Policy and Anti-ambush MarketingAccording to Olympic Charter, Host City Contract and sponsorship agreements and for the sake of protecting Olympic intellectual property and sponsor rights and opportuni-ties, BOCOG, host/co-host city and venue teams will carry out the tasks below:

5.1.1 Clean VenueExcept for those manufacturer identifications, limited trade marks and other commercial messages being allowed in Venue Branding Guideline with different requirements according to different levels in Olympic venues, no commercial advertisement, propa-ganda or exhibition should be appeared in venues.

5.1.2 Anti-ambush MarketingTo prevent and fight against any form of ambush marketing is one major task for BOCOG and host/co-host city. All intentional and unintentional attempts to create a false or unauthorized commercial association with the Olympic Movement or the Olympic Games constitute Ambush Marketing, including: a third party’s use of creative means to generate a false association with the Olympic Games, a third party’s infringement against the various laws that protect the use of Olympic imagery and indicia, and a third party’s interference with the legitimate marketing activities of Olympic sponsors.

5.2 Scope for Clean Venue PolicyAll venues, including competition venues, non-competition venues, training venues, and those areas or sites used for Olympic Movement and controlled by BOCOG or COC, such as National Stadium(as ceremony site) , Olympic Family Hotels, Olympic Village and so on.

All persons entering into venues, including equipments, clothing, accessories, and other carries-on. The persons here include Athelees and Team Officials, Technical Officials, Olympic Family Members, VIP guests and accompanying persons, press persons, broad-casters, spectators, BOCOG staff, sponsors’ staff, contractors and so on.

5.3 Behaviour of Ambush MarketingFactual or wilful infringement;Counterfeit goods or services;Unauthorised use of protected marks and images;Unauthorised association or use of official designations;Third-party commercial association;Likelihood of confusion as to the source of origin or sponsorship;False, deceptive or misleading advertising practices;Dilution of the brand through erosion of exclusivity, distinctiveness or goodwill value;Unauthorised use of copyright-protected broadcast feed.

5. Olympic Brand Protection

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5.4 Staff Functions and Task Description5.4.1 Marketing Venue Manager To provide support to other functions in implementing brand protection in venues; collect information of different kinds of breach of brand protection policy; provide support in resolving the incidents in relevant functional areas and report to Brand Protection Team.

5.4.2 Brand Protection Team5.4.2.1 Clean VenueResponsible for clean venue training; procurement of brand protection materials; inspection before Games time; inspection and supervision during Games time; collecting information from venue marketing functions and reporting to MOC.

5.4.2.2 Anti-ambush MarketingCooperate with IOC TMS Brand Protection to Team prevent, monitor and control ambush marketing activities and bring those cases of legal infringements to BOCOG Legal Affairs.

5.4.2.3 Outdoor Advertising ControlCooperate with host/co-host city in control of outdoor advertising.

5.5 Issues ReportingThose clean venue issues and ambush marketing incidents should first be reported to Venue Marketing Manager, who will deal with those issues at venue level and then report all case information (both resolved and unresolved) to Brand Protection Team.

Those ambush marketing incidents that occur outside venues should be directly reported to Brand Protection Team.

5.6 Sponsors’ RoleSponsors contribute a lot to Olympic Games and also play an important role in brand protection.

Sponsors should be familiar with and abide by the Clean Venue Policy and Anti-ambush Marketing Policy.

Sponsors should be familiar with their own product or service category and refrain from extending Olympic-related advertising and communication activities beyond its prod-uct or service category and thus infringing on the product category of other Marketing sponsors or insinuating a broader product category than what has been purchased (Category Creeping).

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Sponsors should report those clean venue incidents and ambush marketing incidents as accurately and amply as possible, if possible, please attach photos, samples or examples of items produced.

5.7 Contact InformationYou can send brand protection issue report eitherby email to: 2008brandprotection@beijing2008.cnby telephone: 86-10-66699353, 86-10-66699355by fax : 86-10-66693175

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6.1 Traffic Security Policies and Procedures6.1.1 Policies for Vehicles Traveling in Areas Surrounding the Venues6.1.1.1 Policy OutlineTo meet the security requirements for operation, each Olympic venue will be divided into three zones, from the center outwards: the secure zone, the venue zone and the traffic zone. Specific traffic control measures will be adopted for each zone. The secure zone is separated with security fencing of venue perimeter, the venue zone is sepa-rated with venue perimeter, the traffic zone is bigger than the secure zone.

6.1.1.2 Operational Procedures for Each Zone The secure zone is entire closed managed area. There are Vehicles Validating Points at road crossings, vehicles displaying a VAPP (vehicle access parking permit), Olympic Bus Lane VAPP, and vehicles holding temporary passes for inhabitants, organizations living inside secure zone will be allowed to enter the venues after their permits have been checked. Other vehicles will be denied access.

There are traffic polices deployed at each relevant crossings where are connecting the venue zone, the vehicle restrict signs will be set up. In order to ease traffic stress inside the venue zone, measures of traffic restriction will be taken by time limit, subsection limit, or circumambulation.

Leading posts and patrolling posts will be allocated around the traffic zone. Patrol efforts inside leading areas will be strengthened. The traffic distributing, circling, and vehicle type separating for traffic control will be adopted, in order to cutting common traffic volume, easing traffic stress inside the traffic zone, ensuring smooth traffic and eunomy.

6.1.2 Policies for Persons without Accreditation or Valid Tickets Traveling on Roads outside the Venues6.1.2.1 Policy OutlineNo special restrictions will be applied to persons without accreditation cards or tickets traveling on access-controlled roads around competition and training venues. How-ever, security personnel may make inquiries or conduct security checks, as necessary. When special regulations are adopted for major venues, important events, or special occasions the regulations will be announced in advance.

6.1.3 Policies for Shuttle Buses Traveling from One “Secure Zone” to Another “Secure Zone”6.1.3.1 Policy Outline The Secure Zone refers to the area surrounded by barriers. It is under strict entry and exit control. Before gaining access to the venue, all persons and vehicles must undergo accreditation checks and security checks conducted by security staff.

6. Security

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No security checks will be required when shuttle buses travel from one “secure zone” to another “secure zone”, unless the vehicle makes an unexpected stop, or some potentially dangerous situation arises

6.1.4 Security Policies for Designated Vehicles for the Olympic Family6.1.4.1 Policy Outline Prior to use, all dedicated vehicles for the Olympic Family must undergo a safety function check.

Designated parking sites, which are under strict entry and exit control, have been estab-lished to ensure safety.

6.2 Policies for Security Personnel Hiring by Sponsors6.2.1 Policy Outline Sponsors who wish to hire security personnel may send a request to the Security Sup-plier (Beijing General Security Service Company) designated by the Olympic Security Command Centre.

Security personnel who are hired by sponsors and need accreditation should apply through the BOCOG Accreditation Centre.

6.3 Security Policies and Procedures for Logistics“ The Generic Logistic Security Policies for carriers and suppliers’ warehouses of the 2008 Beijing Olympic/Paralympics Games” has been constituted which applies to Olympic material storage and transfer Functions, include but not limited, the Material Storage and Transfer Facilities set by BOCOG, warehouses of suppliers, and carries.

Based on international conventions, referred to modus operandi of previous Olympic Games including Atlanta, Sydney, Athens, the Vender Certification Program for 2008 Beijing Olympic/Paralympics Games has been constituted for ensuring the integrity of Olympic products being supplied by partners, sponsors, suppliers of Olympic/Paralym-pics Games, which is to guarantee all the Olympic products and services are free from prohibited items prior to delivery to an Olympic Venue.

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7.1 Office Operations7.1.1 ResponsibilitiesOversee all Olympic Games marketing related activities and issues;Liaise with marketing partners, rights holding broadcasters, IOC and BOCOG depart-ments;Collaborate with IOC Games Coordination Office (GCO) for issue monitoring, escalation, resolution and communication; Chair the daily Marketing Operations Meetings (MOM) between IOC TMS and BOCOG Marketing;Provide services and oversee rights delivery to TOP Partners, partners of the IOC and right holding broadcasters;Oversee the BOCOG brand protection program;Oversee the BOCOG ticketing program;Oversee the BOCOG Look of the Games program;Oversee the BOCOG licensing program;Oversee the NOC marketing programs;Conduct business development;Conduct marketing research.

7.1.2 Office Location and Contact InformationAddress: IOC TMS @ IOC Headquarter (HQ) 19th Floor,Beijing HotelTel: 86-10-66666305Dates: July 30 – August 25, 2008 Time: 08:00 – 17:00

7.2 Issue Resolution Process During Games time, the IOC and BOCOG communicate at different levels. The IOC Games Coordination Office (GCO) and the BOCOG Main Operations Centre (MOC) man-age the overall games issues. A daily morning meeting between the two brings toge-ther senior representatives of both organisations to manage high-level issues. IOC TMS senior management attends this meeting. Following this meeting there is a Marketing Operations Meeting (MOM) between IOC TMS and BOCOG Marketing department. This meeting ensures the overall coordination of all marketing-related issues and acts as the body to mediate and resolve marketing issues.

Attendees of the MOM:IOC Television & Marketing ServicesBOCOG Marketing

Other attendees as needed:USOC MarketingOther IOC or BOCOG functions

Observers:OCOGs of future Games

7. IOC Television & Marketing Services Information

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During Games time, the overall IOC-BOCOG Coordination Meeting will take place at 09.00 daily. Then the MOM will take place at 09.30 daily in the Marketing Conference Room of the IOC HQ (Beijing Hotel).

The daily agenda for the MOM is:Review results and follow-up from previous MOM meeting;New issues arising out of IOC-BOCOG Coordination meeting;BOCOG Marketing - Report; TMS Reports:o Marketing Communicationso TOP sponsors o Rights Holding Broadcasterso Brand Protection / Ambush Marketing o Ticketingo Special projects

7.3 Games-time Personnel7.3.1 On-site in Beijing

Timo Lumme – IOC Director, Television & Marketing Services*****************************************************************************Peter Bratschi – Vice President, Partnership MarketingDavis Butler – Vice President, Marketing DevelopmentVincent Chupin – Vice President, Television & Audiovisual RightsEmre Kurtoglu-Jolidon – Vice President, Finance & Administration*****************************************************************************Aditya Aditya – Trainee: Internet monitoring programme, Audience measurement project, Office coordination

Vanessa Aiello – Account Manager, Partnership Marketing: Partner servicing, Marks approvals, Partner filming

Jane Blount – Marketing Counsel: Clean venue tours

Corneille Burt – Senior Account Manager, Partnership Marketing: Partner servicing, Showcasing

Laurie Colon – Head Services Management, Partnership Marketing: Partner servicing, Olympic Hospitality Centre, Olympic Club

Peter Garcia-Sjøgrim – Coordinator, Partnership Marketing: Olympic Club, Ticketing, Transfer of Knowledge

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Julian Gornall-Thode – Coordinator: TMS Games Coordination operations, Clean venue tours, Partner servicing

Alexis Gros-Piron – Head Operations, Partnership Marketing: Ticketing, TMS Games Coordination operations, Observer’s Programme, Office operations

Evan Hunt – Manager, Business Development: Rule 51, Ambush Marketing, Brand Protection, Clean venue tours,

Yasuko Kabuto – Project Supervisor, International Sports Department/IOC Section: Partner servicing, Marks approvals, IOC-Dentsu liaison

Stéphane Kanah – Head of Digital Media, Business Development: Internet monitor-ing programme, Audience measurement project, Internet, Business development

Yumi Kitamura – General Manager, International Sports Department/IOC Section: Partner servicing, Marks approvals, IOC-Dentsu liaison

Sylvia Koller – Coordinator, Partnership Marketing: Partner servicing, NOC houses

Hong Li Glauser – General Manager of Beijing Office: Partner servicing, Volunteer management, TMS Transportation

Maria Galanopoulou – Senior Manager, Olympic Games Finance: Clean venue tours, Future OCOG servicing, Co-host city coordination

Rose-Marie Malnati – Coordinator, Television & Audiovisual Rights: RHB and future RHB servicing

Melinda May – Head of Marketing Research, Partnership Marketing: Research project, Promotional campaign, Filming & Photography coordination, Sponsor Recognition

Adam Mersereau – Head of Business Affairs: Marketing development, Clean venue tours

Tamara O’Driscoll – Account Manager, Partnership Marketing: Partner Servicing, Marks approvals, Transfer of Knowledge

Rebecca Perez – Account Manager, Partnership Marketing: Partner Servicing, Marks approvals, Concessions, BOCOG HQ support, Transfer of Knowledge

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Pilar Riviere – Senior Broadcasting Counsel: Oversight of rights holding broadcasters’ Games-time legal matters

Sarah Rusconi – Coordinator, Image & Marketing Communications: Look of the Games, Partner servicing, Filming & Photography coordination, Observer’s Programme

Elizabeth Sluyter-Mathew – Executive Assistant to Director: Office coordination

Alice Wang – Coordinator: Coordinator for Gerhard Heiberg

Lemeng Wang – Coordinator: Partner servicing, Marks approvals, COC liaison, Gift Programme

James Whitburn – Manager, Business Affairs (Licensing): International licensing pro-gramme, Clean venue tours, Olympic Exposition, Business development,

Lane Young – Coordinator, Partnership Marketing: Partner Servicing, Marks approvals, BOCOG HQ support, Clean venue tours

Emily Smith – Coordinator: TV & Audiovisual rights coordination, Legal department support, Internet monitoring

7.3.2 Off-site in Lausanne and Atlanta:

Elisabeth Allaman – Head Commercial Affairs, Partnership Marketing: back office

Rita Barsony – Senior Marketing Counsel: back office

Sheila Hernandez – Coordinator, Partnership Marketing: back office

Teresa Hardie – Administrative Assistant: back office

Elyès Lassoued – Intern: back office

Laurent Lavigne – Financial Controller: back office

Dario Orlando – Finance Manager: back office

Vola Rasoanaivo – Accountant: back office

Doris Reach – Manager, Administration: back office

Kimberly Weatherspoon – Web Manager, Athena Olympic Marketing Extranet: back office

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8. Appendix8.1 Competition Schedule

034 8.2 BOCOG Marketing Staff Contact Directory Games Time

Marketing Headquarters Team

Name Function Contact Info.

Yuan Bin Marketing Director yuanbin@beijing2008.cn

Duan Yueqing General Affairs Chief 13911990713

Qu manqun Marketing Communication Chief 13911990725

Chai Li Sponsor Servicing Chief 13911990728

Zhang Jianxun Sponsor Servicing 13911990763

Li Ying Sponsor Servicing 13911999319

Tang Yonghong Licensing Chief 13911990733

Zhang Shan Licensing 13911990718

Wang Dawei Licensing 13911990752

Olympic Brand Protection Team

Name Function Contact Info.

Chen Feng Deputy Marketing Director chenfeng@beijing2008.cn

Xing Zheng Brand Protection and Anti-ambush Chief 13911990739

Ling Peili Brand Protection and Anti-ambush Chief 13911999392

Wu Gang Brand Protection and Anti-ambush 13911990773

wang Le Brand Protection and Anti-ambush 13911999323

Meng Xiaoxiao Sponsor Recognition 13911999322

Zhao Yong Outdoor Advertising Chief 13911999388

Cai Bin Outdoor Advertising 13911999325

Olympic Hospitality Centre (Hospitality Service) Team

Name Function Contact Info.

Wang Yu Deputy Marketing Director/OHC Director wangyu@beijing2008.cn

Wang Ning OHC Deputy Director 13911990613

Yang jingsheng OHC Secretary-General 13911990738

Zhang Zizhu OHC hospitality 13911990766

Tang Jie Hospitality/OHC Information Desk 13911990799

Yang Chao Hospitality/OHC Information Desk 13911999331

Jin Xing OHC Catering 13911991136

Qiu Rui OHC Security 13911931087

Qin Wei OHC Rate card 13911991580

Lang Lang OHC Logistics 13911992337

Liu Dongcang OHC Transport 13611021960

Fu Yuanyuan OHC Construction 13911990635

Lin Heng OHC Technology 13911990818

Zhu Fayu OHC Cleaning Service 13911991622

Qin Xinyan OHC Medical Service 13911999478

Ji Li Showcasing 13911999361

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Marketing Venue Team

Venue MKT Manager Deputy MKT Manager

Name Mobile Name Mobile

National Stadium Wu Kaifeng 13911990723 Li Haichun 13911999363

National Indoor Stadium Chu Tengfei 13911999330 Ren Yuan 13911991088

National Aquatics Centre Che Zhongyang 13911990751 Huang Yajun 13911999316

Fencing Hall Yang Lingxi 13911990769 Li Kuang 13911990780

Olympic Green Northern Group Venues Zhang Liansheng 13911999365 Zhao Feifei 13911996280

Olympic Sports Center Group Venues Li Yakang 13911990761 Zhang Cheng 13911990782

Capital Indoor Stadium Pan Yan 13911990792 Zhang Aiguo 13520677678

Shooting Group Venues Qin Ying 13911999318 Guo Xue 13911999359

Laoshan Cycling Group Venues Qiang Chunsheng 13911999320 Du Qiujie 13911999362

Peking University Gymnasium Wang Peiran 13911999317 Li Kai 13911999395

China Agriculture University Gymnasium Han Yi 13911990793 Chen Xiaowen 13911915228

University of Science and Technology Beijing Gymnasium

Shen shen 13911990789 Ren Mengyuan 13911999355

Beijing University of Aeronautics & Astro-nautics Gymnasium

Qiu Li 13911990758 Zhao Wei 13911995502

Beijing Institute of Technology Gymnasium Wang Xiaoyu 13911990778 Wang Hanjun 13911993640

Beijing University of Technology Gymnasium Wu Shuang 13911999328 Luo Xuan 13911990756

Workers'Indoor Arena Shan Jing 13911990772 Wang Shiqing 13911997993

Wokers' Indoor Stadium Chang Zheng 13911990753 Jia Tong 13911990783

Chaoyang Park Beach Volleyball Ground Xu Li 13911990787 Zeng Liang 13911996380

Wukesong Group Venues Wang Jian 13911990776 Dong Shaopeng 13911999360

Fengtai Softball Field Wang Wei 13911990779 Di Huijun 13911996406

Triathlon Venue Yang Yang 13911991725 Zhou Pin 13911999315

Shunyi Olympic Rowing-Canoeing Park Wu Junqiang 13911990795 Huang Jiale 13911999358

Urban Cycling Road Course Cao Yongliang 13911995245 Luo Lin 13911999326

Marathon Feng Ruiying 13911998283 Li Yang 13911992346

Olympic Green Common Domain Ji Li 13911999361 Wu Yuhong(Superstore)

13911999336

Olympic Village Li Chenxu 13911990722 Wang Wei 13911990777

Media Village Tang Yan 13911999337 Wang Kang 13911997435

Capital Airport Gao Shaoxin 13911990211 Zhou Junlin 13911999357

Main Press Centre Yang Shiwei 13911999391 Hu Wei 13911998901

International Broadcast Centre Li Rui 13911999351 Yan Lu 13911915223