DATE2 & 3 JULY 2010

VENUEKUaLa LUmpUr convention centre

SECOND NATUREour shifting perception of nature is rapidly changing the way we interact in urban settings, signaling the emergence of a unique new ecology which sees human rituals being drastically restructured by man-made interventions and an onslaught of cultural products. this year’s theme, ‘Second nature’, aims to look at how design is reestablishing its critical role as a mediator between the technological world and our natural environment.

Within this hybridized space, authenticity is readily achievable by way of simulacra, disassembling any hardboiled ideas of what may be deemed artificial and what may be not. architecture, meanwhile, emerges as a representative of this marriage between the space of real and the unreal, resulting in urban landscapes which thrive, not on mechanical repetition but a mechanical organic, giving rise to a place beyond biomimicry, namely, a new or Second nature.

Datum:kl 2010 is helD concurrently withDatum:kl 2010 is organiseD by oFFicial magaZines oF Datum:kl 2010Datum:kl 2010 is sponsoreD by supporter oF Datum:kl 2010

Pusat Binaan sdn BhdA wholly-owned subsidiary ofPertubuhan Akitek Malaysia (PAM)

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UPDAteD 15/06/2010

Please call 03-2693 2843 or email p.binaan@streamyx.com for further inquiries.To register online, please visit www.pam.org.my or www.archidex.com.my

sPEAkErs ArE sUBjECT To fiNAl CoNfirmATioN

DATE2 & 3 JULY 2010

VENUEKUaLa LUmpUr convention centre