key vocebulary

39
Lesson 2 Activity-something that you do or something that a company does Diversify-increase the range of goods or services a company produces Employment-work that you do to earn money Goods-things that a company produces for sale or for use Industry-the production of goods or services to sell Manufacture-produce large quantities of goods for sale using machinery Responsibility-something that you are in charge of in a particular job Retailer-a business that sells goods to the general public and not to shops. Sector-all the organizations or companies in a particular area of industry Service-a business that sells help, advise, consultancy, etc. not manufacturing Team-a group of people who work together to do a particular job Soundtrack-music or other sounds on a video, film etc. Graphics-pictures or images designed for a video game Programming-writing a computer programme Characters- the people in a video game, film Sky-rocketing-going up very fast Shoot-em-ups-violent games where people shoot and kill each other Entrepreneur- the owner or manager of a business enterprise who, by risk and initiative, attempts to make profits Laundromat- a commercial establishment where clothes can be washed and dried, using coin-operated machines Itinerary- a plan or line of travel; route

Transcript of key vocebulary

Lesson 2 Activity-something that you do or something that a

company does Diversify-increase the range of goods or services a

company produces Employment-work that you do to earn money Goods-things that a company produces for sale or for use Industry-the production of goods or services to sell Manufacture-produce large quantities of goods for sale

using machinery Responsibility-something that you are in charge of in a

particular job Retailer-a business that sells goods to the general

public and not to shops. Sector-all the organizations or companies in a particular

area of industry Service-a business that sells help, advise, consultancy,

etc. not manufacturing Team-a group of people who work together to do a

particular job Soundtrack-music or other sounds on a video, film etc. Graphics-pictures or images designed for a video game Programming-writing a computer programme Characters- the people in a video game, film Sky-rocketing-going up very fast Shoot-em-ups-violent games where people shoot and kill

each other Entrepreneur- the owner or manager of a business

enterprise who, by risk and initiative, attempts to make profits

Laundromat- a commercial establishment where clothes can be washed and dried, using coin-operated machines

Itinerary- a plan or line of travel; route

Lesson 3 Expand further-to become greater in volume, size, scope

etc. Enter a new market-go into market, to penetrate Take responsibility for exports-be in charge of exports Give extra responsibilities-give additional

responsibilities Build good relationships-develop, make good relationships In terms of -regarding Salesman, saleswoman-a person who sells certain goods Do business-run a business Lose a customer-fail to keep or maintain a customer Sales team-group of people dealing with sales Deadline for completion-the last day of the completion of

a project Sales are poor at present-weakness of sales Difficult economic conditions-bad economic situation Recent updates-ongoing updates

Accept apologies-take or receive apologies Introduce yourself-present by name Chairperson-chairman CEO-Chief Executive Officer Coffee break-a short rest during a meeting Wear badge-a distinguishing emblem or mark worn to

signify membership, employment, achievement, etc Exchange business cards-give & receive business cards Respond politely-answer in a good manner using correct

words and phrases Multinational company-operating in several countries Account executive-an executive in an advertising agency

or public relations firm who manages a client's account Responsible for planning-be in charge of planning Wholesaler-a person who sells goods to retailers in large

quantities Job description-statements or representation in words

describing your job duties Job title-position Retail business-the sale of goods individually or in

small quantities to consumers Company logo-a trademark, company emblem, or similar

device Production Manager-person who deals with producing Open a meeting-act of becoming open Introduce new members-present new members

Lesson 4

IT-Information technology-the study or use of electronic processes for storing info and making it available

Database-a collection of information in a computer Data-information or facts about a particular subject Record-information that is written down or stored in

computer Conduct research-carry out serious study to find out new

things Security- the state of being secure Store-keep things in a special place Surveillance-close observation or supervision maintained over

a person, group, etc. Habits-a tendency to act in a particular way Browse-look for information on the internet File-a collection of information stored in a computer Website-a programme on a computer that is connected to the

internet showing information about a particular organization, company etc.

Cookie-data downloaded to a computer by a website Shopping mall- a large enclosed shopping centre Becoming common-widespread Digital cameras- a camera that produces digital images that

can be stored in a computer Tracking chips-micro chips that use radio signals to find

location of something/someone Substantial benefits-important advantages Hit- a single visit to website Leaflet- a printed and usually folded sheet of paper for

distribution, usually free and containing advertising material or information about a political party, charity, etc

Vulnerable-capable of being physically or emotionally woundedor hurt

Privacy breaches-break through into someone’s privacy Data-protection -safeguards for individuals relating to

personal data stored on a computer As a result-be outcome or consequence Increasing dangerously fast-become greater causing danger Public announcement-public statement

Lesson 5

E-commerce- business transactions conducted on the internet Online auction-sale of goods or property, esp. one in which

prospective purchasers bid against each other until the highest price is reached

Set up operations-begin operations Access to the internet-allowing entry to internet Online shopping-make purchases through internet Foreign company- dealing or concerned with another country,

area, people, etc Local company- characteristic of or associated with a

particular locality or area Find out-gain knowledge, learn Market researchers-people who study influences upon customer

and consumer behaviour and the analysis of the market characteristics and trends

Competition- the act of competing Conclusion- the outcome or result of an act, process, event,

etc. Make/reach/take decision-make resolution Understand the market-study market Offer opportunity- present a chance or prospect Face-to-face- opposite one another Arrange lunch-organize a lunch Confirm an order-to prove to be true Negotiate with supplier-talk to achieve an agreement

Lose a contract-fail to get a contract Take a message-write down a note Leave a message-leave short information for somebody Put through-connect Would you like to hold? – would you like to wait? Recruit- any new member or supporter Approximate figures-imprecise figures Exact figures-precise figures

Lesson 6

Etiquette-the formal rules for polite behavior in a groupof people.

Get off to a good start-start well Rules-an official instruction that says how you should

things or what is allowed Working environment-the general condition in a workplace

including physical conditions and relationships between people

Ignore people-fail to notice Offend someone-hurt the feelings Being rude-be rough Bad language-using bad words Hierarchy-a structure in which the staff are organized in

levels and people at one level have authority over those

below them Organization-a company, business, group etc. that has

been formed for a particular purpose. Cooperate-to work or act together Follow standard rules- to act in accordance with

instructions; obey Status-social or professional position in relation to

other people Consider other people’s feelings-respect people’s

feelings Distract –stop people paying attention Courtesy- politeness; good manners Stuffy-old fashioned, boring. Easy-going- relaxed in manner or attitude On time- at the expected or scheduled time Pretty early-early enough Casual clothes-informal clothes Look smart-look intelligent Work always comes first

Lesson 7

Bully-troublemaker; v-annoy someone deliberately. Best option-best opportunity to choose or decide Keep a diary of events-keeping records of daily events, Make a note- brief summary or record in writing, Leave the company-go from the company Cause a lot of stress-be the reason for stress Team member- person who belongs to a staff, company, party

etc. Difficult task- any piece of work not easy to do The only solution-the only way out Have no ability-disability Give opinion-impression, view Team leader- person who rules, guides. Subordinate-someone who has a lower position than someone

else in an organization Punctual-arriving at exactly the time that has been arranged Freshen up-become fresh Start a conversation-begin to talk Small talk- light conversation

Lesson 8

Image-the general opinion that most people have of a person, organization or products

Brand image-a name that a company gives to a product, so that people can recognize it easily.

Target market-a group of people that a product is aimed at

Promote- to try hard to improve sales of a product by advertising it

Promotion-a special activity intending to sell a product or service

Advertising-telling people publicly about a product or service in order to persuade them to buy it

Customer-a person who buys certain goods Buzz- a pleasant sensation, a sense of excitement Luxury goods-expensive, high quality Value for money-inexpensive, not low quality Stylish- having style; smart; fashionable Top-end products- relating to the best or most expensive

product Off-the-peg-ready made Haute couture- high fashion Loss leader-a product that is sold at a loss, but

encourages people to buy more profitable products from the same company

Glossy magazine-a magazine using a high quality paper Publicity- the technique or process of attracting public

attention to people, products, etc., as by the use of themass media

Generate-produce, create Textile industry- any fabric or cloth; raw material Output-the act of production or manufacture

Domestic market- produced in, or involving one's own country or a specific country

Adventurous- involving risk Stand out- to be distinctive Spacious- having a large capacity or area

Lesson 9

Electronic devices-car equipped with electronic facilities Sports utility vehicle- a high-powered car with four-wheel

drive, originally designed for off-road use Four –wheel drive- all four wheels connected to the source

of power Make the move-take action Strong competitor- a person, group, team, firm, etc., that

competes; Solve a problem-find solution Move on- have a progress Off-road- designed or built for use away from public roads. Price range-price acceptable for someone Spicy food- containing spice Fast food- food that requires little preparation before being

served Vegetarian food- consisting of vegetables and fruit only, but

usually including milk, cheese, eggs, etc Fizzy drinks-sparkling drinks

Be keen on- eager or enthusiastic Don’t mind-not against

Lesson 10

Collocation-a grouping together of things in a certain order

Start up-a new company that has started to do business recently

Business plan-a document produced by a new company givingdetails of expected sales and costs, how the company can be financed

Demand-the total amount of goods and services that peopleand companies want to buy.

Beat the competition-to overcome competition Stand still-to remain motionless Market share-the percentage of sale that a company has in

a market Keep costs as low as possible-maintain low prices Market leader-the product which is sold more than any

other product Smoothie- a mix of juice and fruit puree, which is

thicker than normal juice Defrost-make frozen good warmer Bankrupt-not having enough money to pay your debts, not

allowed to continue any business activity Lose confidence-lose trust Feel passionate-strong affection Carton-a cardboard box for containing goods Concept-an abstract idea Meet demand-satisfy Snack food-a light quick meal Goal-an aim or objective Key questions-of great importance; core Conduct market research-carry out Waterproof boots-boots that are not penetrable by water Time off-a period when one is absent from work for a

holiday, through sickness, etc.

Lesson 11

Organic food- of, relating to, derived from, or characteristic of living plants and animals

Subsidiary-branch Stay on-continue to work Dairy food-related with milk products Take over- to assume the control or management of Profitable- affording gain, benefit, or profit Deal with problems- to take action on Financial difficulties-problems with finances Cooperative- of an enterprise, farm, etc.) owned collectively

and managed for joint economic benefit Firm’s strengths and weaknesses-strong and weak sides of the

company Consider- to think carefully Improve production- to achieve a better standard or quality Work out- to happen as specified Put money- to invest money in Greet the audience-welcome the audience Make eye contact with the audience Chain of shops- a) a number of establishments such as hotels,

shops, having the same owner or management Head office-central office Warehouse- place where goods are stored prior to their use,

distribution, or sale Launch- to put (a new product) on the market; start off Background -past experience Jump from point to point- to converse from topic to topic

changing abruptly and probably without adequate introduction

Lesson 13

Venture-a new business activity or project that involves taking risks

Joint venture-a business activity in which two or more companies have invested together

Capital-money used to start a business Funding-money which organizations lend to people or

businesses Funds-available money for a particular person Astronaut- a person trained for travelling in space Rocket launch-set into motion Satellite- body orbiting around a planet or star Platform- a raised floor or other horizontal surface Counterweight-a counterbalancing weight Elevator- a mechanical hoist for raising something

(American); Lift- British Equator- a circle dividing a sphere or other surface into

two equal symmetrical parts Stuff-objects and materials Skeptical-not believing what other people tell you ROI-return on investment

Tight budget- careful control of costs Smoother-not so difficult Eliminate- to remove or take out; get rid of Convenient- suitable for one's purpose or needs; Spacecraft- a manned or unmanned vehicle designed to

orbit the earth Shuttle- a bus, train, aircraft, etc., that plies between

two points

Lesson 14

Spokesperson- the speaker Venture capitalist- a person or company that provides capital

for new commercial enterprises Cure disease- to restore to health or good condition Treatment- the application of medicines, surgery,

psychotherapy, etc., to a patient or to a disease Sick person-ill person Management skills- special ability for managing Keep fit- exercises designed to promote physical fitness if

performed regularly Ingredients- a component of a mixture, compound, etc., Potential- possible but not yet realised Ban- to prohibit, esp. officially Fingertip-the end joint or tip of a finger

Lesson 15

Location-the place where something is, esp. a building ora business

Growth-an increase in the value of goods and services. Infrastructure-the basic system and structures that a

country need to make economic activity possible Development-the growth or improvement of a business,

industry etc. Premises - a piece of land together with its buildings,

esp considered as a place of business Region- a large area of country or of the world Theme park- an area planned as a leisure attraction, in

which all the displays, buildings, activities, etc., are based on

Dhow cruise-pleasure trip on an Arab boat Expatriate-someone who lives outside their own country Skyscraper -very tall, modern city building Island- a mass of land that is surrounded by water and is

smaller than a continent Man-made- made or produced by man; artificial City-state- a state consisting of a sovereign city and

its dependencies Free-trade zone- area, where certain customs

restrictions are not implemented Tax-free- not needing to have tax paid on it Take shape- to assume a definite form Multi-national-a large corporation with activities in

many different countries Shopping mall-a large area, often inside a huge building,

where there are lots of shops Inflation- the rate of increase of prices BPO-business-process outsourcing-when one company uses

another company to do administrative work

Lesson 16

Locate- situate or place Living environment- external conditions or surroundings, esp.

those in which people live or work Attractive - arousing interest Business environment- conditions or surroundings for an

industrial, commercial, or professional operation; purchase and sale of goods and services

Growing economy-progressive, developing Provide- to put at the disposal of; furnish or supply Arrange an appointment-organise a meeting Cancel an appointment-annul an appointment Postpone meeting- to put off or delay Bring forward -to move to an earlier time or date Deadline- a time limit for any activity Schedule- a list of tasks to be performed Spontaneous- occurring, produced, or performed through

natural processes without external influence Relocations consultant- person, who moves for reasons of

business to a new area or place of employment

Lesson 17

Experience-knowledge or skills you have from doing a particular job

Human resources-the department in a company that deals withrecruitment, training etc.

Interview-a formal meeting where someone is asked questionsto find out if they are suitable for a job

Job seeker- a person looking for a job Job-the regular paid work that you do for an employer Qualification-an examination that you past at school,

university or in your profession

Recruit-find new people to work for an organization or company.

CV-Curriculum Vitae-a document that gives details of a person’s experience and qualifications

Courier-a profession or job you have trained for and intendto do for you working life

Application- a formal written request fro something Candidate-someone that a company is considering fro a job Salary-money that you receive as payment for your work

every month Apprenticeship-learning a skill or trade by working under

supervision in a company Graduate trainee scheme-internships Hire-to employ Resume-(American) summary of your education and previous

jobs (CV-British) Ad-advertisement Headhunting-persuade someone to leave their jobs and go to

work for another company Benefit package-something you get in addition to salary

(health insurance. Pension, etc) Proficiency-a high level of ability or skill Excellent communication skills-ability to express yourself

clearly and understand the needs of others Apply for a job-to put in an application or request for a

job Shift work-sometimes work at night and sometimes work in

the day Pacific rim-the regions, countries, etc., that lie on the

western shores of the Pacific Ocean MBA graduate-Master of Business Administration

Lesson 18

Human resources- the office or department in an organization that interviews, appoints, or keeps records of employees

Canteen- a restaurant attached to a factory, school, etc., providing meals for large numbers of people

Loading bay-loading area Vending machine- a machine that automatically dispenses

consumer goods such as cigarettes, food, or petrol, when money is inserted

Stationary- any writing materials, such as paper, envelopes, pens, ink, rulers, etc

Fixed procedures-procedures that do not vary Company rules-company regulation Carry out-perform Downturn- a drop or reduction in the success of a business or

economy Personality- behavioural and mental characteristics of a

person Routine- a usual or regular method of procedure. Ambitious- having a strong desire for success or achievement; Hobby-activities for pleasure and relaxation Demonstrate-show

Lesson 19

Promote product- to further or encourage the progress or existence of

Boost-encouragement Cynical-not believing that people are sincere and honest The tube-London’s underground train system Sales pitch-selling something by saying how good it is Spending power-buying ability Pay off- to pay all that is due Estimate- to form an approximate idea, opinion. Debt- something that is owed, such as money, goods, or

services High-earning-well-paid Customer-a person/organization that buys goods or services

from a shop or company Consumer-a person who buys goods/services for their own

use, not for business Discount-a reduction in the cost Flyer-a small sheet of paper advertising something Special offer-reduction in the price of something to

encourage people to buy it Outgoing- friendly and sociable

Expert- skilful or knowledgeable Punctual- arriving or taking place at an arranged time;

prompt Leaflet- a printed and usually folded sheet of paper for

distribution Upper hand- the position of control; Foreseeable-predictable

Lesson 20

Persuade- to cause to believe; convince Creative- characterized by originality of thought Vote- to express or signify (one's preference, opinion, or

will) Hold party-have a party Familiarity- closeness Living costs-money necessary for living Tight budget-budget that is limited Agenda- a schedule or list of items to be attended to Chauffeur- a person employed to drive a car Catering- the food, etc., provided at a function by a caterer Call a meeting-hold a meeting Body language-gestures, facial expressions

Lesson 21

Set the price-determine or establish the price Price-the amount of money for which something is bought,

sold or offered. Cut cost-reduce or make reduction of costs Trend-the general way in which a particular situation is

changing or developing Pricing-the activity of setting prices Strategy-a plan for achieving a goal Graph-a drawing that uses lines to show the relationship

between two sets of figures Get a good deal-get an agreement to buy or sell a product

at a good price Profit margin-difference between the price a product or

service is sold for and the cost of producing it Plentiful-abundant Push down prices-reduce prices Buy in bulk-buy goods in large quantities Tremendous-colossal Put pressure on-use your power to encourage Advances-progress in development Workforce-labour force Path to growth-way to growth Raise, rise, put up, rocket-increase Cut, drop, fall, lower, reduce, push down-decrease On stream-to go into operation or production

Lesson 22

Stock market- stock exchange- a highly organized market facilitating the purchase and sale of securities and operatedby professional stockbrokers and market makers according to fixed rules

Strike- a cessation of work by workers in a factory, industry, etc., as a protest against working conditions or low pay

Job cut-to reduce working place Visual aid- devices, such as films, slides, models, and

blackboards, that display in visual form material to be understood or remembered

Flipchart-a pad, containing large sheets of paper that can beeasily turned over, mounted on a stand and used to present reports, data, etc

Substantially-strongly Contrast- distinction or emphasis of difference by comparison Remain steady-stable, free from fluctuation Lead- a wire, cable, or other conductor for making an

electrical connection

Lesson 24 Claim-request for payment for damage, injury, theft etc.

for which you are insured Cover-when an insurance policy covers someone in case if

the person is injured. Damage-physical harm caused to something Fraud-a method of getting money illegally from a person or

organization often in a clever way Fraudulent-acting with or having the intent to deceive Insurance-the act, system, or business of providing

financial protection for property, life, health, etc., against specified contingencies, such as death, loss, or damage, and involving payment of regular premiums in returnfor a policy guaranteeing such protection

Insurance policy-an insurance contract covering a particular risk

Premium-the amount paid for insurance during a particular period of time

Risk-the possibility of a particular type of damage againstwhich you are covered

Compensation-something given as reparation for loss, injury, etc.; indemnity

Underwriter-an employee or agent of an insurance company who assesses risks and determines the premiums payable

Terms-the conditions of an agreement/contract Quote-state price Tremors-shaking voice that you can’t control Suspicious-possibly dishonest Opt out-not to take part Peril-danger Lifespan-the period of time during which a human being,

animal, machine, etc., may be expected to live or function Predict-forecast Expectancy-anticipation; expectation

Lesson 25

Dispute- to argue, debate Fair-unfair decision Prevent- to keep from happening, esp. by taking precautionary

action Ombudsman- an independent person, or organization that helps

to settle disagreements Settle a claim-pay money rising from claim Pros and cons- the various arguments in favour of and against

a motion, course of action, etc. Respond-reply Interrupt- to break the continuity of an action, event etc. Underline- emphasize Independent assessor-independent expert Sportswear- clothes worn for sport or outdoor leisure wear Redecorate- to paint or wallpaper (a room, house, etc.) again Cleaner- a person, device, chemical agent, etc., that removes

dirt, as from clothes or carpets Alarms- to warn about danger; alert Union- an association, alliance, or confederation of

individuals or groups Put forward- to propose; suggest

Lesson 26

Poor service-bad service Apology-something that you say or write to show that you

are sorry Deliver on time-provide on time Complaint-a written or spoken statement expressing

customer’s dissatisfaction Customer service-the department in the company that deals

with customers (answering questions, complaints etc) Customer satisfaction-when customer feels happy Feedback-advice or criticism about products, services or

ideas Refund-reimburse Handle-manage usefully Query-question Deal with-take action on Whinge-complain Guru- a leading authority in a particular field In a roundabout way-not in a direct way Make a fuss- become angry about something Receptionist- a person employed in an office, hotel,

doctor's surgery, etc., to receive clients, guests, or patients, answer the telephone, and arrange appointments, etc

Moan- a grumble or complaint

Lesson 27

Outstanding payment-unpaid or unresolved Replace-to substitute a person or thing for another Fix-repair Expressive-showing emotion Urgent order-requiring or compelling speedy action or

attention Courier-to send (a parcel, letter, etc.) by courier Cancel order-annul an order Delicatessen-shop selling various foods, esp. unusual or

imported foods, already cooked or prepared Faulty-not made correctly Transit-the carrying of things from one place to another Rude-impolite or bad-mannered Airfare-the price of passenger ticket for travel by aircraft Frustrate-upset, disappoint Poor customer service-bad service

Fittings for the home-small pieces of furniture or equipment

Lesson 28

Assembly-the process of putting the parts of a product together in manufacturing

Just-in-time-JIT-when goods are delivered just before they are needed, which reduces the cost to the company of keeping goods for a long time.

Productivity-the relationship between the amount of goods that a factory produces and the recourses need to produce them

Stock-a supply of raw materials or parts that have been

produced and are kept to be used when needed Up-do-date technology- modern or current, technology Out-of-date technology - no longer valid current technology Waste- to use, consume, or expend thoughtlessly, carelessly Supply-to provide goods or services to customers Shortage- a deficiency or lack Teamwork - the cooperative work done by a team Over-capacity – when an industry is capable of producing

more than it needs to Segment – a particular part of a market Order-to-delivery cycle – the usual time between the

customer placing an order and receiving the product Capacity – the amount of something that a factory can

produce Component – one part used in making a machine, vehicle, etc Inextricably- extremely involved Task force- a temporary grouping of people formed to

undertake a specific task

Lesson 29

Bust-failure Bonus- something given, paid, or received above what is due

or expected Morale- the degree of mental or moral confidence of a person High morale; Low morale Retirement- giving up a work esp. on reaching pensionable age Improve morale-raise, lift morale Press release-an official announcement of a news item

circulated to the press Reward-something given or received in return for a deed or

service rendered Paternity leave-a period of paid absence from work, in the UK

currently two weeks, to which a man is legally entitled immediately after the birth of his child

Pre-arranged-pre-set Move on to a new topic-what’s our next point? Keep to the point-focus on the point Return to the point-Let’s get back to the point

Lesson 30

Creative-producing or using new and interesting ideas Challenge-something difficult that you feel determined to

solve or achieve Innovation-the introduction of new ideas or methods Perspective- a way of regarding situations, facts, etc.,

and judging their relative importance Radical solution-fundamental changes Thriving- doing well; prosperous Random-unplanned Deliberately-planned, studied in advance Take risk- to proceed in an action without regard to the

possibility of danger involved in it Brainstorm-a way of developing new ideas and making

suggestions Martian-creature from the planet Mars Affinity products- similarity in structure, form, etc. Remarkable growth- worthy of note or attention Leap- to jump suddenly from one place to another Faith-strong belief in something Odds-difficulties Adhesive- sticky Top brass- the most important or high-ranking officials or

leaders, as in politics, industry, etc

Lesson 31

Gold rush-gold fever Productive-fruitful Extracted-obtained Low grade-low class, low quality Exploration-investigation Ounces -a unit of weight equal to 28.3 grams, Abbr.: oz Speed up-accelerate Mine-a place for the extraction of minerals, esp. coal, ores,

or precious stones Ore-mineral or aggregate of minerals from which metals, can

be extracted Win-lose-when only one side is successful Win-win-successful negotiation for both sides Lose-lose-no win for both sides Negotiation- a discussion set up or intended to produce a

settlement or agreement

Conduct negotiations-carry negotiations Break off negotiations-stop negotiations suddenly Fruitful negotiations-successful negotiations Top-level negotiations- negotiations at the highest level Extension - lasting for a certain time Move forward – make progress Confrontation-opposition Open-minded-willing to consider new ideas; antonym: narrow-

minded Gain-obtain or reach

Lesson 32

Achieve-reach Performance-the way that someone does their job and how

well they do Bonus-an extra amount of money added to an employee’s

salary for doing good work Encourage-to inspire (someone) with the courage or

confidence (to do something) Reward-to give payment for excellent work, high performance

or special service Promotion-giving someone a better paid, more responsible

job Loyalty to the company-devotion to the company Senior-having a high position in a company Stimulate staff-encourage staff Conservative values-traditional, conventional values Pace-speed Superior-a person or thing of greater rank or quality Initiative-the ability or attitude required to begin or

initiate something Take over-take control Take on-recruit Take up a job –accept a job Prospect-a probability or chance for future success Anniversary-the date on which an event occurred in some

previous year Celebrate anniversary-mark anniversary Accolade- strong praise or approval; Name tag- a piece of paper, plastic, leather, etc. with

name on it Reinforce-strengthen Immensely- very, much

Lesson 33

Hot-desking-the practice of not assigning permanent desks in a workplace, so that employees may work at any available desk

B2B-business-to-business; denoting trade between commercial organizations rather than between businesses and private customers

Downturn-a drop or reduction in the success of a business or economy

PC- personal computer Implement-perform, fulfill, complete Dynamic environment-constantly changing surroundings Sum up-Summarize Conclude-enclose, finish Concern-relation, interest Deadline-time-limit Key members-leading, main member Achievable objectives-accessible, reachable goals compromise-settle a dispute by mutual concession