HRI Indobuildtech 2013 Report

/ INDOBUILDTECHJUNE 19-23, 2013JAKARTA CONVENTION CENTER

/ INDOBUILDTECH HIGHLIGHTS

Indonesia Building Technology (Indobuildtech) Expo is an annual event focusing on the development of building material and technologies. It is the biggest and the most infl uential international building material exhibition taking place every year in Indonesia, covering a total exhibition space of 75.000 sqm. The event was participated by more than 300 building materials enterprises from local and international brands operating in Indonesia (excluding 258 foreign exhibitors) and visited by 35.000 buyers and potential buyers. The objectives of Indobuildtech is to bring forward the recent developments in the fi elds of construction activities.

Hafele also joining this Indobuildtech exhibition as implementation of annual Marketing and brand activation program, Hafele has join for 3 times, and through Indobuildtech Exhibition Hafele could increase the new potentials customer and build a measurable new business opportunity For Indobuildtech 2013 Exhibition Hafele present Hafele Smart Living Concept at Hafele booth as the detail below, Hafele present small mock up appartment with Hafele Smart Fitting inside

/ THINKING AHEAD, SMART LIVING

Häfele answer the needs modern society for their limited land occupancy with innovative concept products.On wednesday, 19 june 2013, in the fi rst day opening of the Indonesia Building Material Technology Expo (Indobuildtech), Häfele as a supplier of high-quality furniture fi ttings held a press conference in Jakarta Convention Center. Häfele choose appropriate moment to introduce new concept “Thinking Ahead, Smart Living” because Indobuildtech is the biggest and most infl uential international building materials and industrial technology exhibition in Indonesia nowadays. Contractors, architects, contractors, building owners, business people, students, and the manufacturing industry and observers present in the event that has been held since 2009.

In the opening of press conference at the Häfele booth, LH 12, Bambang Lesmana, General Manager of PT Häfele Indotama, gave a speech to the assembled media invitation and explain their Häfele for this time, "Thinking Ahead, Smart Living". He explained that Häfele has forward thinking about the concept of contemporary homes are increasingly limited by space. Häfele try to provide smart solutions for consumers in Indonesia who have small apartments and homes. With multifunctional Häfele products, the limited spaces can be optimized and looks more spacious.

/ THINKING AHEAD, SMART LIVING

Henceforth, Joko Sucipto, Marketing Communications Manager of PT Häfele INDOTAMA, as a host invited Marcus Zylajew, National Sales Manager of PT Häfele INDOTAMA, to explain the Häfele smart products which is properly used for room size ranging from 30 m2. Furthermore, Joko Sucipto, heading into the Häfele booth followed by the media and explain with enthusiastic and informative about the Häfele products that have been set in such a way as to fi ll the undersized room.

The media and invited guests amazed by the technology offered by Häfele this time for various rooms. For Kitchen, Häfele offers Kitchen Storage Units to store a variety of seasonings, beverages, and a set of glasses and Kitchen Island that consists of a worktop, sink, faucet, shelves to store food ingredients, tableware (plates, spoon, fork) , and others. For bed, Häfele offer Bed Unit that can be inserted into a container, so it does not take place when not in use; Wardrobe Storage, multirak to store folded clothes, bags, and shoes; Laundry & Accessories, consist of ironing board, clothes and towel hangers. And for television, Häfele provides convenience with Electronic TV Lift Up which can also be used to store the audio equipment.Two fl oors Häfele booth can be considered as inspiring place at Indobuildtech expo held June 19—23, especially for the visitors who have a dwelling with limited space. If you want to know more about

/ INDOBUILDTECH 2013 BLOCKPLAN

/ INDOBUILDTECH 2013 CUSTOMER

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60

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100

120

140

19.06.13 20.06.13 21.06.13 22.06.13 23.06.13

Project

Industry

Retail

End user

/ INDOBUILDTECH 2013 CUSTOMER

No Date Industry Dept Project Dept Retail Dept End user Total Cust Visit

1 19.Jun.13 70 54 10 23

2 20.Jun.13 67 110 18 21

3 21.Jun.13 43 99 15 16

4 22.Jun.13 97 109 8 58

5 23.Jun.13 123 127 46 28

400 499 97 146 1142

Percentages 30% 40% 13% 17% 100%

/ HÄFELE LOCATION

Booth LH 12

Lobby hall, booth LH 12

/ INDOBUILDTECH FLASHBACK

2011, Jakarta


2012, Jakarta & Makassar


2013, Bali


2013, Surabaya

/ INDOBUILDTECH BOOTH DESIGN


1st fl oor


2nd fl oor

Installation

Press Conference

Products & services

Smart living concept

Tour, Games & Prizes

Outdoors

Brochure, Flyer & Website

EXPERIENCEOUR INNOVATIVE

PRODUCTS

INDOBUILDTECH2013HIGHLIGHTS

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w.h

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2 / Indobuildtech 2013 Highlights

INDOBUILDTECH 2013 / ABUS PADLOCK

ABUS PADLOCK

1 2 3 4 5 6

12

7 108 119

17 18 19 20 21 22 23 24

13 14 15 16

MAIN PRODUCTS

For more details of mortise lock and profile cylinder, please contact our sales representative.

No. Description Cat. No.

1 Titalium Padlock 64TI/15 matt 482.01.820



4 Titalium Padlock 64TI/40HB63 matt 482.01.826




8 Titalium Padlock 80TI/40HB63 matt 482.01.833


10 Titalium Padlock MK 5X80TI/40 matt 482.01.839

11 Titalium Padlock MK 80TI/40-HB40-HB63 matt 482.01.841

12 Padlock 70IB/45 brass pl.cov. 482.01.853


13 Padlock T65AL/40 blue 482.01.849

14 Padlock T65AL/40 yellow 482.01.850

15 Padlock T65AL/40 red 482.01.851

16 Padlock T65AL/40 white 482.01.852

17 Padlock comb. 145/20 red 482.01.855

18 Padlock comb. 145/20 blue 482.01.856

19 Padlock comb. 145/20 yellow 482.01.857

20 Padlock comb. 145/20 silver 482.01.858

21 Padlock comb. 145/30 red 482.01.859

22 Padlock comb. 145/30 blue 482.01.860

23 Padlock comb. 145/30 yellow 482.01.861

24 Padlock comb. 145/30 silver 482.01.862

Indobuildtech 2013 Highlights / 3

INDOBUILDTECH 2013 / SMART LIVING AREA

KITCHEN STORAGE UNIT

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2

63 4


1 Tandem coffee kitchen storage, with soft closing device 545.94.650

2 Sliding timber door fittings, complete fitting set for 2 doors without running track, max. door thickness 28 mm 400.51.127

3 Running track, aluminium anodized, Classic 50 VF BB, door weight up to 50 kg 400.52.052

4 Guide track, aluminium anodized 400.52.912

5 Flush handles,185x70 mm, stainless steel, matt 152.52.052

6 Plinth adjustable foot plinth black 100 mm 367.45.326

MAIN PRODUCTS

And many more items!Please ask our sales for more details.

Brochure, Flyer & Website

LOBBY HALL, BOOTH LH 12

BRING THIS FLYER

TO GET YOUR FREE

BRANDED DRINKS &

DONUTS! 1-8 PM

SMART LIVING. THINKING AHEAD.INDOBUILDTECH EXHIBITION 2013

Häfele will present the first smart living concept booth for the new generation of functionality in furniture and living

spaces at Indobuildtech 2013. Our booth is a one of a kind living concept that is mobile and flexible using only 24 m2.

Please visit us and experience our innovative products!

BOOTH LH 12

SMART LIVINGCONCEPT TOUR. Indobuildtech 2013 lobby hall, booth LH 12.

June 19-23, every day, every hour, starting from 1 pm till 8 pm. BRING THIS FLYER

TO GET YOUR FREE

BRANDED DRINKS &

DONUTS! 1-8 PM

COME AND VISIT OUR SMART LIVING BOOTH TO HAVE A

CHANCE AT WINNING ONE OF OUR LUCKY DOOR PRIZES

AND LOTS OF HÄFELE FREE GIVEAWAYS.

Home & kitchen appliances and electronic appliances support by

Magazine

/ THANK YOU VERY MUCH

HRI Indobuildtech 2013 Report

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