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How Nike started

About the Creator

❏ Birthday: Feb. 24, 1938 (80 yrs old)❏ Born in Portland, Or❏ Honor student in HS (Cleveland)❏ Graduated from U of O❏ Earned Business masters from Stanford❏ Wanted to be great

His “crazy idea”

❏ assigned research paper at Stanford❏ wrote about shoes ❏ Japanese cameras are making it big, maybe their shoes will too❏ Found info ❏ Kept thinking about going to Japan❏ Needed money and father’s approval

Oregon to Japan

❏ Visited Japanese shoe factory in Kobe

❏ Came up with company name on the spot

❏ Talked about his idea❏ Agreed to send Knight Tiger shoes

for him to sell

❏ Tiger shoes wasn’t known❏ No help❏ Sold out of the back of his car❏ Worked as an accountant to support

himself❏ Called former coach for help

Not easy at first

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People that helped

❏ Bowerman invents famous sole❏ 1965: able to get employee❏ Knight offered Jeff Johnson a job❏ Johnson joined as a salesperson

Bill Bowerman

Struggle continues

❏ Not much profit❏ Went back to Japan❏ Offered to extend contract to 3 yrs❏ Knight needed more time❏ needed venture capital to expand ❏ Had to ask friends and family for help

Nike is born

❏ Needed a new logo and name❏ Johnson came up with an idea in a dream❏ Nike became the name, after goddess of

victory❏ Adopted swoosh

Turning point

❏ Prefontaine sported the swoosh❏ Increase in sales❏ 1980’s was Nike’s turning point❏ Tennis players wearing Nikes❏ 10,000 pairs sold ❏ 1980- became publicly owned

Steve PrefontaineJohn McEnroe

❏ 1985- secured endorsement with Michael Jordan (rookie at the time)

❏ Air Max line became really popular❏ 1989- trademark slogan, Just do it,

introduced❏ By 1990, evolved into 3 billion

company

Rising up

Thank you.

09/02/15. "BILL BOWERMAN: NIKE’S ORIGINAL INNOVATOR." Nike, news.nike.com/news/bill-bowerman-nike-s-original-innovator.

“John McEnroe.” Esquire, 20 May 2015, www.esquire.com/style/mens-accessories/a35110/john-mcenroe-nike-air-trainer-1/.

“Just Do It.” Nike, news.nike.com/.

Lettieri, Enza. “Logo.” Shillington, 13 Aug. 2015, www.shillingtoneducation.com/blog/the-nike-logo-tbt/.

Light Bulb. www.iconfinder.com/icons/264195/brainstorming_business_idea_creativity_light_bulb_icon#size=128.

“Nike Cortez and Onitsuka Tiger Corsair.” The Olympians , 17 June 2017, theolympians.co/tag/blue-ribbon-sports/.

“Oregon Outline Rubber Stamp.” Stamptopia, www.stamptopia.com/products/oregon-outline-rubber-stamp.

“Prefontaine .” Nike, 1 June 2015, news.nike.com/news/40-years-of-prefontaine.

Retrieved May 20, 2018, from https://www.forbes.com/forbes/welcome/?toURL=https://www.forbes.com/profile/phil-knight/&refURL=https://www.google.com/&referrer=https://www.google.com/

Image Sources

Zazueta, Carlos. “Rock.” Addicted 2 Sucess, 25 Jan. 2017, addicted2success.com/success-advice/3-ways-you-can-look-at-any-struggle-and-turn-it-into-a-positive-result/.

Sources Contin..