We comb the Internet to understand Customers, Individuals & Key Issues. We

build Content & Campaigns to create disproportionate reach of your message.

We help Built Purposeful Brands.

Drizzlin has performed social media analytics & content generation across North America, Latin America, Europe & Asia.

Founded in 2008 in India, we are an independent boutique marketing firm with rich experience of working in a global environment.

Drizzlin Media For JK Paper

How can Drizzlin help?

Drizzlin Media For JK Paper

1.Track & be Inspired, 2.Develop Marketing Campaigns, 3.Create Content that emotes, 4.Redefine Customer Experience, 5.Develop New Products

Digital Intelligence Inspired Action

A.Use data to inspire Advertising & Content

B.

Respond to online queries regularly

Create effective FAQ systemsC.

Pick trends worth riding on

D. Be a category leading brand

Culture Mapping (Helps you innovate & predict)

Trend Mapping (Keeps you abreast with latest movements)Product Mapping e.g. SAT (Enhances customer experience)

Our Solutions

Drizzlin Media For JK Paper

Our Experience Art + Science

Some campaigns we delivered

The Art

Campaign name: It Starts with me Issue Covered: Child Violence, specific focus on the girl child Medium: Films & Graphics Distribution: Social Media

Films: https://vimeo.com/110462321, https://vimeo.com/109424292

UNICEF 1st of 3- Phase II of the EndViolence against the children. - Reached 2.5Mn people using the phrase #ItStartsWithMe and leveraging celebrities. - Created “A-Z of Abuse” series and even trended on Twitter on Girl Child Day. - Fans (Facebook) and Followers (Twitter) increased by 25000 and 200.

Campaign name: Breaking Stereotypes Issue Covered: Dating in India Medium: Photography Distribution: Social Media / Influencer

Media: https://bit.ly/2Syo68h, https://bit.ly/2tbPnz5

Truly Madly 2nd of 3- Launched Truly Madly, India’s first matchmaking website and app. - 20x increase in registrations in 60 days & 17X increase in website sessions. - 21X increase in number of users on the website. - Widespread coverage across online and print media. - Featured as one of the best social media campaigns.

Campaign name: Switch to Paper Issue Covered: Plastic Waste Medium: Graphics, offline assets Distribution: Social Media / Influencer

Media: https://bit.ly/2t8aHpe, https://bit.ly/2DxO97u

SwitchToPaper 3rd of 3- Launched a campaign to combat needless use of Single Use Plastic. - The insight was that many spoke online about the recent Plastic Ban a few states. - Reached 20M people in 60 days. - Over 100 celebrities and influencers participated. - 700X increase in number of users on the website. - Widespread coverage across online and print media.

Our Work in Data & Analytics

The Science

Information Extraction

This is a simulated study to mirror actual output. The charts are independent sample sets & bear no correlation with each other.

Top Positive cluster

Top Negative cluster

16K conversations have been analyzed in this scatter map enabling an Instant view

Information Pre Processing

This is a simulated study to mirror actual output. The charts are independent sample sets & bear no correlation with each other.

This chart shoes how content around Greta Thunberg is spread thinly compared to Anies Baswedan, the mayor of Jakarta City.

Information Mapping

This is a simulated study to mirror actual output. The charts are independent sample sets & bear no correlation with each other.

Our machines are trained on such correlations to automatically identify large volumes of data, eventually helping us analyze it in almost real time.

Connected Knowledge

This is a simulated study to mirror actual output. The charts are independent sample sets & bear no correlation with each other.

This correlational chart has extracted Wikipedia data for one year to show what users are curiously searching. This contrasts with search trends where the user is looking for something more specific directly.

Topic Monitoring Single Use Plastic Negative Mentions Over Time

0

100

200

300

400

500

600

700

September October November December January February

16111416

149

652

5712

Seen as too disruptive for the plastic industry, the single use

plastic ban will not

A producer and director, tweeted, “Is Single Use Plastic really a

problem?”which was retweeted

A tweet asked Pepsi Co to take action on the single use plastic by eliminating Single use plastic thing film

used in the outer

Users tweeting about the usage of plastic in public even after

We analyse all the sudden changes in volume of conversations on a daily basis and analyse the reason for the change in volume.

Witty0.89%

The ban is not the most important issue0.09%

The ban is not enough1.16%

Stop manufacturing single use plastic0.80%

Spread of ban0.18%

Some people are not in support of the ban0.09%

Retweets of Jagan Puri's tweet regarding Single Use Plastic 71.68%

Proper execution of ban12.73%

Proper alternatives to plastic are not available1.96%

Petroleum Byproduct is Single Use Plastic0.09%

PET should not be included in ban1.16%

Negative impact of ban3.56%

Government agencies. 0.09%

Focus on recycling not banning. 2.05%

Clarification on what is banned3.29%

Ban other plastic products0.18%

Negative Conversations Split

1123 Negative

Conversations

Most of the users were concerned about the proper

execution and negative impacts of the ban

Competition and Collaboration track

0

100

200

300

400

500

600

upGradUdemy

BYJU'S Great Learning

SimplilearnCoursera

Unacademy

23

45

2315

65

20

15

31

90

66

4413

55

119

62

32

245

103

406865

14

83

Facebook TwitterInstagram YouTubeLinkedIn

Competitor Analysis Number of Posts

0

500

1000

1500

2000

2500

3000

3500

4000

upGradUdemy

BYJU'S Great Learning

SimplilearnCoursera

Unacademy

63

51

952

329

58

46

111

2,681

1,042

1,137

2,094

834128

1183

4 34831130

1071889

40

Facebook TwitterInstagram YouTubeLinkedIn

Competitor Analysis Average Engagement

Key Takeaways:Facebook

- Great Learning had the best average engagement during this period.

- The post for Republic day contest and #LetsCrackIt campaign saw higher engagements

Twitter - Unacademy had the best

average engagement during this period.

- The post for Republic Day contest saw higher engagements

Instagram - Unacademy had the best

average engagement during this period.

- The post for #Crackathon and #TheRebusPrinciple campaigns saw higher engagements

YouTube - Great Learning had the most

average comments during this period.

- Tutorial Videos for their Data Science program saw higher engagements

LinkedIn - BYJU’s had the best average

engagement during this period.

- Event related posts saw higher engagements

Leadership and Influencers track

Urging attention4.76%

Travel Story/Sustainable Travel4.76%

Trademark Issues3.17%

Strike Announcement42.86%

Media Coverage4.76%

Media agency ignoring the youth of colour1.59%

Holiday Wish1.59%

Grateful to Followers3.17%

Event Attendance Announcement3.17%

Economy vs Future12.70%

Despair9.52%

Demands Ignored6.35%

Demands Announcement1.59%

Conversations Split Greta Thunberg

Total Conversations Jan & Feb 2020

Most of the users were concerned about the proper execution and negative impacts of the ban

Conversations were about- Requesting users to find and join a strike happening nearby - Engaging the users with a tropical trending topic and spreading awareness about the strike through it

Digital Customer Experience

Total Tickets Split Monthly Trend

0

2000

4000

6000

8000

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov

3,730

1,956747 272

1,235 1,464496

1,118 7061,313

4,8165,108

7,525

4,384

2,4473,604

4,375

1,4622,505

5,1534,067

5,653

Line of Business 1(LOB 1) Line of Business 2 (LOB 2)

It seems that this month the marketing focus was on LOB 2 with more initiatives planned.

Query48% Lead

6.10%

Feedback18.96%

Contest0.67%

Complaint11.72%

Appreciation14.94%

Nature of Conversations LOB 1

5374 Manually Tagged Tickets

Negative13.99%

Positive86.01%

Manually Tagged LOB 1

Tickets: 5374

752 Tickets

4622 Tickets

Unsatisfied7%

Service Related23%

Price8%

Loyalty Points3%

Training Institute6%

Prize1.35%

Centre33.98%

Booking18.92%

Complaints Details LOB 1

518 Complaints

There has been a 338 percent increase in tickets generated due to complaints this month, however, 93 percent of all complaints tickets were resolved.

Hospitality or staff related, service refusal related.

Lead Generation

Spen

d

₹0

₹5000

₹10000

₹15000

₹20000

Lead

s

0

10

20

30

40

50

January 2020

8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27

LeadsSpend

18,24717,951

16,275

14,750

9,8719,79310,33910,17610,241

11,78312,771

10,4719,875

4,0113,6014,214

2,5193,2092,866

1,173

28

41

3027

129

19

14

23

9101313

874434

224 3 4 4

7 8

13 1310 9

23

14

19

912

2730

41

28

Average leads per day: 14

Leads: Overall

Average spend per day: ₹9,207

Post learning phase and campaign optimisation, the leads started to increase

Total Spend in January ₹206,046.84

LinkedIn1%

Google PPC15%

Facebook & Instagram84%

Total Leads in January

344

Google PPC14%

Facebook & Instagram86%

Platform Cost per Lead

Facebook & Instagram ₹584.96

Google PPC ₹634.86

PlatformCost per Lead

LOB 1 LOB 2 LOB 3

Facebook & Instagram ₹454.20 ₹529.32 ₹783.91

January Data Overall Cost per Lead: ₹599

Content Audit

60% Storyline

Script

51%

14%

SceneNext Episode

28%

Location5%

Subtitles 2%

MeeraRajat

6%89%

Avan5%

DurationSubtitle

68%

Diction

18%

6%

Upload Time4%

Cinematography4%

26% Character

11% Technical Detailing

3% Music

0.5% Commercials

Total 2300 conversations Conversations Detailed

1% Anger

Negative

4% Disgust

6% Annoyance

2% Boredom

5% Apprehension

26% Anticipation

8% Interest

40% Admiration

5% Joy

2% Ecstasy

Anger: About character Avan & mostly in episode 5 of the show Disgust: About plagiarism in the storyline & overacting of Meera Annoyance: About the character Meera and her attitude Boredom: About the script of the show Apprehension: About location & logic in the show

Anticipation: About longer duration of the next episode & subtitles in the next episode Interest: About the music of the show followed by some specific scenes in the episodes Admiration: About the storyline, location (Mumbai) & Meera Sehgal as a character Joy: About the storyline of the show & some hilarious scenes in the corresponding episodes Ecstasy: About the overall appeal of the show and storyline

StrongWeak PositiveStrong

Mandates with the Perfect Mix

The Art + Science

Lenovo Worldwide 1st of 3- Played a pivotal role in the launch of the Idea series for Lenovo Worldwide - Ran a global social media campaign across US, South America, Europe & Asia. - Created social media pages and managed content across 20 markets worldwide. - Tracked brand, product & competition data in chosen markets.

Qatar Foundation 2nd of 3- Managed social media content for key social media platforms. - Created content in both Arabic & English to communicate with the local & expat community.

- Worked towards creating the brand perception of the state of Qatar as a leader in Science, Education, Technology & culture in the region.

Tetra Pak 3rd of 3- Track critical issues that impact their business environment - Track consumer sentiment to understand brand perception. - Manage customer & business queries, notifying & recommending course of action. - Crisis communication management in Australia, Singapore, Malaysia & Vietnam.

Recognition

Timeline

Launched operations in 2008

Initiated the social media listening practice at ICICI Bank in 2008

Conducted online brand perception audit for KFC India in 2009

Created Microsoft’s X Box Facebook community that won theBBC campaign India award for best loyalty campaign in 2010

Started work with Lenovo Worldwide in 20 countries and over eight languages in 2010

Created online brand presence and initiated social engagement for SBI Cards and Kingston Technology in 2011

Created online brand campaigns for Wrangler Denim’s engagement with the biking fraternity in 2011

Created the first employee contributor community at HP – ITO in 2012

Created more than 150 mentions for Hudson Canola Oil by reaching out to online influencers in 2013

Launched Femina Believe and helped them connect with audiences in 2014

Launched TrulyMadly.com (a dating service) with the very well received Breaking Stereotypes Campaign in 2014

Managed Lenovo’s Social Media Accounts in The UK, France & Germany in 2014

Created and conducted the End Violence - Phase II campaign for UNICEF in 2014

Enhanced Tetra Pak's social media presence and created brand advocates for them in 2015

Created Online brand presence and contests for InFocus and Coolpad (both smart phone brands) in 2015

Consulting for JK Paper in India in 2015

Creating content and social media management for Near.in (a services aggregator) in 2015

Setup and managed Tetra Pak's Online Reputation Management Practice in 2016

Took over JK Paper’s social media presence and helped them engage with consumers and specific audience segments in 2016

Kicked off a digital talent practice, now also helping companies build their own digital teams. Clients in e-commerce, start ups and established businesses new to digital. 2016

2008 & 2009 2010 & 2011 2012 & 2013 2014 & 2015 2016 & 2017

Our Journey

Setup and managed Bajaj Allianz's Online Reputation Management Practice in 2011

For Disney’s Bindaas Channel we analysed and reported over 4000 conversations for their two Web Series in 2017

Developed and Managed the #swtichtopaper campaign to support the Plastic Ban across India for JK Paper in 2018

2018 & 2019

Continued to manage Social Media Management for JK Paper and monitoring for TetraPak in 2017

Started managing Monitoring and Response for VLCC Wellness and Personal Care in 2018

Continued to manage Tetra Pak's Online Reputation Management Practice in 2018

Continued to manage JK Paper’s Social Media in 2019

Started a lead generation project with ATS Homekraft Infra 2019

Started to manage upGrad's Online Reputation Management Practice in 2019

Started to manage Social Media Management for Kingston in 2019

Our experience spreads across industry sectors, countries and languages.

We have worked with over 100 clients in Financial Services, Consumer Electronics, Retail and FMCG.

Drizzlin Media For JK Paper

Thank You

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