Collingwood Leisure Centre Aquatic Feasibility Study 2006 Collingwood Leisure Centre Aquatic...

Collingwood Leisure Centre Aquatic Feasibility Study

2006

Collingwood Leisure Centre Aquatic Feasibility Study DRAFT of 92

Contents

1 Executive Summary ...............................................................................................................52 Structure of the Report...........................................................................................................83 Planning Framework: .............................................................................................................94 State Policy ............................................................................................................................95 Council Policy.......................................................................................................................10

5.1.1 Council Plan 2005-2009 .......................................................................................105.1.2 Municipal Public Health Plan 2005-2008..............................................................105.1.3 Recreation Strategy Plan 2003/2008....................................................................10

5.2 Previous Reports..........................................................................................................115.2.1 Facilities Master Planning Study : Lacey Management Services 2000................115.2.2 Concept Plan and Detailed Design Report :Sweetnam and Ord 2003.................11

6 Context.................................................................................................................................126.1 Local Government Provision of Aquatic Facilities ........................................................126.2 History ..........................................................................................................................136.3 Facilities & Design........................................................................................................136.4 Program Range............................................................................................................146.5 Performance.................................................................................................................156.6 Participation..................................................................................................................15

6.6.1 Membership Performance ....................................................................................166.6.2 Term Programs – Learn to Swim..........................................................................166.6.3 Aquatic Casual Participation ................................................................................176.6.4 Access Programming ...........................................................................................176.6.5 Financial Performance .........................................................................................18

6.7 Competition ..................................................................................................................196.8 Program Competition ...................................................................................................20

6.8.1 Program range .....................................................................................................216.9 Regional Local Government Review............................................................................236.10 Facility Catchment........................................................................................................246.11 Facility Design / Management Trends..........................................................................266.12 Industry Participation Trends........................................................................................276.13 Health and Fitness Industry..........................................................................................276.14 Overall Participation Trends .........................................................................................276.15 Participation trends for young people...........................................................................286.16 Participation trends for older adults..............................................................................28

7 Research..............................................................................................................................297.1 Theoretical Foundation: Community Benefit of Sport and Recreation .........................297.2 Customer Demographics..............................................................................................30

7.2.1 Changes in demographic profile...........................................................................307.2.2 SEIFA Index .........................................................................................................317.2.3 Population ............................................................................................................327.2.4 Age .......................................................................................................................327.2.5 Family Status........................................................................................................337.2.6 Qualifications/Occupation.....................................................................................337.2.7 Non English Speaking Background......................................................................347.2.8 Housing ................................................................................................................347.2.9 Entertainment and Recreation Spend ..................................................................35

8 Customer Consultation.........................................................................................................368.1 Research Process........................................................................................................368.2 Summary Findings .......................................................................................................378.3 Summary of Customer Feedback.................................................................................388.4 Summary of Consultation Interviews............................................................................39


8.5 Summary information Customer surveys. ....................................................................408.6 Facility Benchmarking ..................................................................................................42

8.6.1 CERM...................................................................................................................428.6.2 Demographics of Users........................................................................................428.6.3 Programming........................................................................................................438.6.4 Facility Design ......................................................................................................44

9 Asset Condition ....................................................................................................................4410 Analysis............................................................................................................................47

10.1 SWOT Analysis ............................................................................................................4710.2 Major Issues Impacting Facility Development ..............................................................48

11 Development Priorities .....................................................................................................5012 Demand Forecasting........................................................................................................52

12.1 Aquatic Demand...........................................................................................................5212.1.1 Recreational Swimming........................................................................................5212.1.2 Learn To Swim .....................................................................................................5212.1.3 Schools.................................................................................................................5312.1.4 Aquatic Programs.................................................................................................5412.1.5 Summary ..............................................................................................................54

12.2 Dry Program Demand ..................................................................................................5512.2.1 Health and Fitness Memberships.........................................................................5512.2.2 Fitness Programs .................................................................................................5612.2.3 Summary ..............................................................................................................56

12.3 Community Hub............................................................................................................5712.3.1 Identified Need .....................................................................................................5712.3.2 Policy Framework.................................................................................................57

13 Strategy............................................................................................................................5913.1 Design ..........................................................................................................................5913.2 Aquatic Development ...................................................................................................6113.3 Dry Area and Community Hub Redevelopment ...........................................................6213.4 Aquatic and Dry Development......................................................................................6313.5 Site Elevations..............................................................................................................6413.6 Site Impact ...................................................................................................................6513.7 Planning Implications ...................................................................................................66

13.7.1 Mayors Park Master Planning ..............................................................................6613.7.2 Council Municipal Strategic Statement (MSS)......................................................66Objective 3 To manage potential amenity conflicts between residential and other uses.66Objective 11 To maximise accessibility of community services. .......................................66

21.04-5 Parks, gardens and public open space ................................................................66Objective 14 To ensure that the open space network meets existing and future community needs. 67Objective 16 To protect and enhance the City’s heritage places. .....................................67

13.8 Project Costs ................................................................................................................6813.9 Financial Projections ....................................................................................................69

13.9.1 Operating Performance ........................................................................................6913.9.2 Sources of Finance ..............................................................................................7013.9.3 Financial Projections Cash Flow ..........................................................................7113.9.4 Specific Program Performance.............................................................................7313.9.5 Benchmarking ......................................................................................................74

14 Attachments .....................................................................................................................75


Prepared on behalf of Yarra City Council by:

Mal Healey Fruit Group Pty Ltd

Ph: 9687 1592 Fax: 9689 8799

[email protected]


1 Executive Summary

An icon for over 25 years The Collingwood Leisure Centre (CLC) has been an icon in the community for over a quarter of a century. Built in 1970 by renowned Architect Daryl Jackson the CLC was one of the first major indoor aquatic and recreation centres developed in Melbourne.

This plan attempts to ensure that the CLC remains relevant and viable into the future.

Inadequate Size for Current Demand Customer consultation, industry benchmarks and previous consulting reports (Lacey Management 2000 and Sweetnam Ord 2003) have all identified that the CLC is too small to cater for the current levels of demand. Overcrowding was a consistent response amongst users from both aquatic and dry program areas. Major areas of overcrowding were experienced in the areas of lap swimming, gym, cardio room, aerobics room and changing facilities.

The overcrowding of the facility provides a disincentive for many residents. This is particularly evident for special needs groups within the community, a review of facility users highlighted that families, CALD communities and people from low incomes were underrepresented in CLC programs and services.

Policy Framework City of Yarra policies highlight the importance of the CLC and other leisure facilities in developing a healthy and connected community. An emphasis is placed on the importance of recreation services being accessible to the community and in actively engaging with target groups such as people on low incomes, CALD communities, older adults, families and people with disabilities. State Government strategies support the continued development and expansion of community recreation facilities; the Fairer Victoria Strategy seeks to reduce the barriers to opportunity, improve access to services and strengthen assistance to disadvantaged groups. It can be clearly argued that the development of the CLC assists in achieving these objectives.

A Changing Demographic The demographic analysis of Yarra reveals a community that in the next ten years will grow by 6%, be wealthier, have higher levels of employment and be more likely to be born in Australia. These indicators have a high correlation with participation in recreational activities and will result in greater demand for programs and services provided within the CLC.

Criteria YarraTotal Population 6% Born in Australia 10% Born Overseas -16% Unemployed -50%

Employed 21% Median Age 31 – 32 (slight ageing)

Median weekly income 120% Mean Household size -9%


Key Issues This report identified a number of key issues, which need to be addressed if the CLC is to continue to play a meaningful role within the community. These issues included:

Facility crowding Low participation rates from Children, Families, Pensioners and Concession Card Holders Long-term financial viability of the facility Space allocation for competing programs within the facility The potential creation of a community hub for additional council services

Facility Development Response To address these issues a facility development plan has been presented which provides a facility based solution to these issues. The response includes:

The addition of a leisure pool which can cater for learn to swim programs Enhancing disability access to the main pool areas Relocation of the spa and sauna areas to allow for wellness zone within the aquatic area “Freeing up” space within the main pool to satisfy demand for lap swimming Development of a café area Expanding the male and female changing facilities Integrating these aquatic developments into the dry program expansions previously

endorsed by council The creation of a community hub with programs such as Occasional Care, Maternal Child

and Health, Toy Library and Community Meeting Space.

Community Impact It is predicted that these developments will allow the facility to continue to play an important role into the future by:

Allowing for an increase of 140,000 (43%) annual visits per annum, many of these from families and young people. An increase in net surplus by $358,000 (200%) per annum An increase in access programming by 3333 (40%) per annum

Financial Impact The proposed developments will increase net surplus from $179,000 to $537,000 in four years.

REVENUE Current Post Development VarianceAquatics 618,973 826,473 207,500 Health and Fitness 1,222,382 2,012,399 790,017 Secondary Spend: Café & Merchandise 60,668 115,927 55,259 Miscellaneous 108,916 184,234 75,318 Total Revenue 2,010,938 3,139,033 1,128,094

EXPENDITURE Current Post Development VarianceAquatics 381,939 468,041 86,102 Health and Fitness 310,107 368,254 58,147 Secondary Spend: Café & Merchandise 30,000 61,800 31,800 Miscellaneous 57,616 91,307 33,691 Customer Service / Accounts / Administration 372,894 617,410 244,516 Management Salaries 454,424 546,422 91,998 Operations 224,600 392,018 167,418 Equipment Lease 0 56,275 56,275 Total Expenditure 1,831,579 2,601,527 769,947 Net Annual Result 179,359 537,506 358,147


Project Costs The redevelopment is costed at $9.125M, the specific costs of the major stages are outlined in the table below.

The net cash flow analysis provided in the table identifies the net cost to council after ten years. The greatest financial return is achieved in the development of the health club only. However, this development in isolation will not assist the council achieve the many social objectives which are achieved through the expansion of the aquatic facility and integration of the community hub.

Code Development Options

Construction Cost ($)

Total Project Options

Total Project Costs ($)

Net Cash Flow - (10 yrs)

AAquatic Development 4,957,000.00 A 4,957,000.00 -2,465,523.00

B Health Club Only 2,743,959.00 B 2,743,959.00 5,628,415.00 A+B 7,700,959.00 2,017,446.00 C1 Community Hub 1,424,659.00 A+B+C1 9,125,618.00 943,607.00

The project costs have not incorporated the remedial work required to repair / replace the existing roofing structure (approx $300k) or the work involved in remedying the leak to the existing pool structure (cost not identified at time of report).

Project Funding The sources of funds to achieve the $9.12M project are outlined below.

Council Capital Works Budget $3.20M State Government Better Pools Funding $2.28M Council Loan $3.64M Total $9.12M

Planning Framework The redevelopment of the CLC is consistent with the Master Planning for Mayors Park and aligns with the development of this area as a major activity precinct within the community. The development is recommended with a full understanding of the Municipal Strategic Statement. The development of the community hub within the CLC allows for the relocation of the services provided in Darling Gardens, the removal of this building form the park will result in a net gain of parklands for residents. The redevelopment will be conducted in sympathy with the unique design of the current aquatic facility.


2 Structure of the Report

This document will provide an overview of the research and consultation process, which has been conducted as part of the Collingwood Leisure Centre Aquatic Feasibility Study.

The purpose of the research and consultation process has been to:Gather appropriate data for decision making and performance measurement Determine perceptions of stakeholders

o What are the strengths, weaknesses of the CLC o What opportunities or threats need to be addressed o How does the CLC rate against like facilities

Understand issues driving change in the current environment Identification of opportunities / threats Engage stakeholders in the planning process

The steps involved in the consultation / research process have included: One: Identifying relevant internal and external research Two: Consultation with stakeholders Three: Identifying the key issues facing CLC Four: An analysis of design options Five: Development of Strategy including Design solutions, Participation Forecasts and

Financial Modelling

The consultation and research information is analysed in this document and the major issues impacting on the CLC are presented.

Priorities for development are provided as the first stage in the development of concept designs for the facility.


3 Planning Framework: The following planning documents provide a policy framework for the development of the Collingwood Leisure Centre (CLC). These documents include:

State Government Yarra City Council Fairer Victoria The Council’s 2005/09 Council Plan Go for your Life Initiative City of Yarra Municipal Public Health

Plan 2005 /

Council Recreation Strategy Plan 2003

4 State Policy The State Government has developed an interlocking range of policies based on the premise of creating a thriving economy, quality health and education, a healthy environment, caring communities and a vibrant democracy.

A Fairer Victoria1 is the state governments framework to address disadvantage and respect diversity. Many of a Fairer Victoria Initiates give support to the future development of the Collingwood Leisure Centre including

Reducing Barriers to opportunity Improving access to universal services Strengthening assistance for disadvantaged groups

A fairer Victoria encourages partnerships between communities, non-government organisations and all levels of government to improve service provision at a local level.

The Government has made a commitment to promoting healthy and active communities as part of the Go for Your Life2 initiative. This strategy is a cross government effort to create healthy and resilient communities through promoting the benefits of increased physical activity, healthy eating and community involvement.

1 www.dvc.vic.gov.au 2 www.goforyourlife.vic.gov.au


5 Council Policy

5.1.1 Council Plan 2005-2009The council plan 2005 – 2009 outlines the importance of the CLC in assisting in developing a healthy and vibrant community.

A key strategy within the corporate plan is to provide:

‘A healthy connected and active community, which has access to a range of quality recreation and sporting, places, spaces and activities’.

The corporate plan highlighted the importance of encouraging access to council’s facilities and outlined a range of activities designed to increase participation rates of marginalized groups in the community.

The plan acknowledges the challenges associated with maintaining the physical assets of council and provides a framework for ensuring that council continues to invest in the future of facilities such as CLC.

5.1.2 Municipal Public Health Plan 2005-2008The MPHP documents the importance of promoting activity amongst residents and identifies the leisure centres as playing an important role in enhancing opportunities for residents to engage in exercise and in promoting physical activity.

The MPHP acknowledges the importance of increasing activity levels of those who experience barriers to participation such as people on low incomes, CALD communities, older adults, families and people with disabilities. The MPHP recommends a range of membership deals and the introduction of specific programs to increase participation levels of these groups.

5.1.3 Recreation Strategy Plan 2003/2008The recreation plan reinforced council’s commitment to the development of leisure services across the city. The recreation strategy supported the direction of the MPHP and highlighted the importance of providing specific programs and services that will encourage increased participation from target groups such as people from low incomes, CALD communities, older adults, families and people with disabilities.

The recreation plan acknowledged the importance of the CLC in providing recreation opportunities for residents of Yarra, the report also emphasized the need for a coordinated strategy to ensure that the CLC provides services and activities that cater for all residents in particular the target groups identified above.


5.2 Previous Reports Since 2000, two studies have been commissioned by the City of Yarra to review the future of the CLC. The key recommendations of these studies are outlined below:

5.2.1 Facilities Master Planning Study : Lacey Management Services 2000The report identified that the CLC required further development to meet changing customer needs and to respond to increasing demand.

The Lacey report highlighted overcrowding, as a significant issue for CLC and that there was a need for:

More gym space, state of the art equipment and café areas More teaching and recreation water space A new children’s / Learners pool A warm water pool for older adults and people with a disability

The report noted the importance of council developing a coordinated approach to the development of the three leisure centres to ensure that services complimented each other. To this end the consultants believed that CLC should be retained as a major indoor venue and expanded to provide specialist facilities for older adults and children’s water play.

5.2.2 Concept Plan and Detailed Design Report :Sweetnam and Ord 2003.

The report which focussed on the provision of health and fitness facilities recommended the redevelopment of the facility to allow for expanded program spaces to include a 400msq gymnasium, 100msq program room and 90sqm multipurpose room. The concept plans identified the need for larger changing areas and provided plan for a 140msq male change and 160msq female change area.


6 Context

This section provides an overview of the context in which the facility is currently positioned. Issues such as facility history, competitive environment, facility catchment and industry trends are explored.

6.1 Local Government Provision of Aquatic Facilities The table below provides an overview of the aquatic provision of 25 local governments in Victoria. Based on this sample the City of Yarra has a relative high provision of Aquatic facilities with the Collingwood Leisure Centre 25m indoor pool, Richmond Baths 50m indoor pool and Fitzroy Swimming Pool Outdoor 50m pool.

Based on the broad statistic of population per pool Yarra ranks fourth (23,000) behind the City of Bendigo (7500), City of Ballarat (12,000), and City of Moreland (19,286). In terms of population per indoor pool the City of Yarra ranks second with 34,500 people per indoor pool.

Suburb Population Indoor 25m

Indoor 50m

Outdoor Total pop per pool

pop per ind pool

pop per out pool

Bendigo 60,000 1 7 8 7500 60000 8571 Ballarat 84,000 2 5 7 12000 42000 16800Moreland 135,000 3 0 4 7 19286 45000 33750

Yarra 69,000 1 1 1 3 23000 34500 69000MooneeValley

110,000 3 1 4 27500 36667 110000

Hume 140,000 3 2 5 28000 46667 70000Whittlesea 120,000 2 2 4 30000 60000 60000Stonnington 90,000 1 2 3 30000 90000 45000Nillumbik 61,000 1 1 2 30500 61000 61000Darebin 122,000 2 0 2 4 30500 61000 61000Monash 162,000 3 2 5 32400 54000 81000Banyule 118,000 2 1 3 39333 59000 118000Boroondara 158,000 2 2 4 39500 79000 79000Geelong 198,000 3 2 5 39600 66000 99000Port Phillip 81,000 1 1 2 40500 40500 - Hobsons Bay

83,000 2 2 41500 41500 -

Whitehorse 146,751 1 1 1 3 48917 73376 146751Maroondah 100,000 1 1 2 50000 100000 100000Wyndham 100,000 1 1 2 50000 100000 100000Brimbank 170,000 2 1 3 56667 85000 170000Manningham 114,000 1 1 2 57000 114000 114000Maribyrnong 60,000 1 1 60000 60000 - Glen Eira 123,000 2 2 61500 - 61500Casey 191,000 1 1 1 3 63667 95500 191000GreaterDandenong

133,000 1 1 2 66500 133000 133000

Kingston 135,000 1 1 2 67500 67500 - Knox 150,000 1 1 2 75000 150000 150000


6.2 History The Collingwood Leisure Centre was designed in the early 1970’s and opened in 1974. The centre was extensively renovated in 1994 and now comprises a 25m “L shaped” indoor-heated swimming pool, a toddler’s pool, spa and sauna, aerobics room, gymnasium, cardio room and crèche. The facility is located in Mayors Park and sits adjacent to six outdoor tennis courts and a tennis pavilion.

6.3 Facilities & Design The component mix of the centre makes it suitable for a variety of active recreation pursuits including: Fitness Gym, Group Fitness Classes, Lap Swimming, Learn to Swim Classes, Swim Squad Training, Recreational Swimming. In comparison contemporary facilities the aquatic facility design does not cater well for families, toddlers, older adults and people with disabilities.

A detailed assessment of the facilities by architectural consultants Crone McKerrell Lynch3 and Sweetnam Godfrey and Ord4 highlighted the following issues relating to facility design:

The entry foyer and reception area do not have direct visibility over dry and aquatic activity spaces. There is a lack of planned kiosk or merchandise/ retail areas. The children’s toddler pool is inadequate in size. Existing planter Box is Visually Obtrusive. The location of the toddler’s pool is isolated from the remaining pool and is not optimally lit. The location of the family / disabled change room is remote from remaining facilities. The gymnasium and aerobics room are undersized and do not have sufficient storage capacity. The disabled access to the main pool is inadequate. Disabled circulation around the building will need to be considered given the usage of the first floor. The main pool is well lit with natural light. The plant areas seem inadequate in size and storage capacity. The meeting rooms to the north west end of the pool are not ideally located as they require crossing a wet area to access what is a primarily “dry” consultation zone. The Spinning and Yoga Rooms require adequate storage.

In addition to these issues a number of issues impact on the ability to maximise program attendances:

The gym and cardio rooms are not connected and there is limited movement between spaces.

3 As outlined in the Collingwood Leisure Centre Masterplan June 2000 4 As outlined in the Concepts Planning and Design Report 2002


The gym and cardio rooms would benefit greatly from a more prominent space within the centre and increased visibility to the main roads. The multi usage nature of the pool does not allow for separate temperatures and depths

specific to activities – this is important for activities such as learn to swim classes, lap swimming and aquatic rehabilitation.

6.4 Program Range

The services provided at CLC go beyond the traditional sport and recreation services, the council in managing the CLC are able to attract a wide range of customer segments in areas of active recreation, lifestyle / wellness programs and social inclusion programs. The model to the right highlights the segments catered for at CLC. These segments are explained in more detail in section 3.7.1

Community Groups

Casual Recreation Families

Casual Recreation

Age

40—60

20—39

10—19

0-10

60 plus

Reason for Use

Community Recreation

Social Inclusion Lifestyle Wellness

Rehabilitation Lifestyle

Market Segments

Sport & Fitness

Education Learn To

ie swim les-sons


6.5 Performance A review of the CLC performance highlights a number of trends in membership performance, financial performance and program attendances

6.6 Participation Participation rates at CLC are outlined in the table below. Total attendances at the facility are in excess of 230,000 per annum. In addition to the monthly visits outlined below aquatic attendances are also achieved from Learn to Swim Participants (26,000 per annum), school groups (14,000 per annum) and lane hire groups (17,000).

Participation in the aquatic areas makes up 34% of all uses. Spectators are not included in this figure; including spectators would increase annual attendances to over 300,000 visits per annum.

Sum of Visits Program Type

Year Month Dry Lifestyle Member-

shipMultiSport Other Pool Wet

GrandTotal

2005 2 473 59 4047 67 82 1565 1001 7294 3 1074 94 9472 146 160 3311 2058 16315 4 1112 95 9174 138 161 3560 1436 15676 5 1190 122 10221 174 214 3555 2528 18004 6 987 105 9619 149 224 3313 1944 16341 7 1096 100 9086 136 191 3376 1673 15658 8 1423 118 10107 165 220 3642 2486 18161 9 1352 91 9268 133 264 3732 1471 16311 10 1370 113 9532 149 207 3849 2457 17677 11 1220 103 8686 108 306 3715 2551 16689 12 905 61 6977 71 171 3700 1621 13506 2005 Total 12202 1061 96189 1436 2200 37318 21226 171632

2006 1 1075 47 7807 57 181 5059 395 14621 2 1225 88 8082 68 214 3720 2549 15946 3 1155 103 9383 71 220 4077 1706 16715 4 999 72 7892 59 148 3230 2572 14972 5 72 7 393 16 6 157 86 737 2006 Total 4526 317 33557 271 769 16243 7308 62991

Grand Total 16728 1378 129746 1707 2969 53561 28534 234623 Percentage 7.1% 0.5% 55% 0.7% 1.2% 22% 12%


6.6.1 Membership Performance

The table to the right illustrates the fluctuations of membership numbers with a peak of 2000+ members in 2003 / 04 and a low of 1780 members in 2005 / 06.

The development of the health club facility at the Fitzroy pool has had a direct impact on membership numbers over the past twelve months.

Average Membership Numbers

165017001750180018501900195020002050

00/01 01/02 02/03 03/04 04/05 05/06

Years

Mem

bers

6.6.2 Term Programs – Learn to Swim

Participation in the learn-to-swim program has experienced a significant increase over the past 3 years. Numbers have grown from 700 in 2003 to 961 in 2006.

Term Program Attendances

0

500

1000

term 3

2003

term 4

2003

term 1

2004

term 2

2004

term 3

2004

term 4

2004

term 1

2005

term 2

2005

term 3

2005

term 4

2005

Term

Num

bers


6.6.3 Aquatic Casual Participation

The table below outlines the casual participation rates in the aquatic areas. The table is significant in highlighting the low participation rates from children (10%), pensioners (3%) and families (1%).

2005 2006 Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Total % C of Y Pensioner Entry 73 73 125 153 107 132 122 144 112 150 1191 3 Swim Adult 3023 2841 3024 2603 3003 3165 2757 2741 2819 2648 1088 2919 32631 69 Swim Child 416 565 198 226 262 255 407 381 530 806 506 435 4987 10 Swim Concession 793 795 781 667 823 856 827 925 887 907 302 809 9372 20 Swim Family 27 35 11 9 16 7 5 12 33 68 27 26 276 1

4259 4236 4014 3505 4104 4283 3996 4059 4269 4429 2035 4339 47528

6.6.4 Access Programming

The CLC provides access to a range of community groups. These groups are listed below. Current expansion of the access programming is limited by availability and appropriateness of aquatic space.

Program Indo Chinese Aquaerobics

classes

Alfred Hospital

Gym group

North Yarra Community

Centre

Carlton Senior

Citizens

Accessmembers

SocialOutings

Collingwood English

Languagespeaking

schoolAnnual Total Visits 575 240 240 120 424 175


6.6.5 Financial Performance

Financial performance within the facility has decreased since 2003/04. This decrease can be attributed to a net decrease in membership revenue and a net increase in dry program expenditure. Issues such as increased competition form the Fitzroy pool and the ageing facility has been provided to explain the decreased membership revenue.

Years 01/02 02/03 03/04 04/05 05/06

Income Dry Programs 128027 123675 107588 151400 153694 Lifestyle programs 25586 37602 26633 2900 22336 Memberships 1007001 1029214 1178879 1170202 1132725 Multi Sport 55059 66580 47433 40065 29624 Other 60276 50277 22198 21476 21689 Pool 170635 150943 171237 188520 165526 Retail 65086 59584 57531 62247 55718 Wet Programs 301617 315013 302431 365008 368690

Income Total 1813287 1832888 1913930 2001818 1950002 Expenditure Dry Porgrams 302216 315203 242485 260436 301814 Lifestyle Programs 23539 35700 28708 23434 15238 Multisport 23667 6365 7661 5569 9935 Other 930198 971432 984583 1067829 987457 Pool 131646 128992 135478 150495 159716 Retail 29903 39962 34808 40249 37303 Wet Programs 160796 168401 163073 194403 208359

Expenditure Total 1601965 1666055 1596796 1742415 1719822 Total Net 211322 166833 317134 259403 230180


6.7 Competition

The recreation industry has enjoyed significant expansion over the past decade. The local government and private sector has invested significant resources in this area in particular the provision of “land based” program opportunities in the form of weight training and group fitness activities. The investment in the land-based activities has been in response to changing customer demands and also as a strategy to improve the financial performance of the facilities.

The Central and Northern Suburbs have experienced this expansion with the upgrading and development of many facilities in the area. The table below outlines this development, the area of focus of these developments has been the health clubs, and this reflects the growth of the fitness market and the cost benefit associated with this development:

Centre Development ResultsCoburg Leisure Centre Extension of Health Club Memberships increased from 800 -

2000Kew Recreation Centre Extension of Health Club Memberships increased from 1800 -

3000Melbourne City Baths Extension of Health Club Memberships have increased from

1250 - 1850Brunswick City Baths Development of Cardio

TheatreMemberships have increased from

1200 - 2200Carlton Baths Development of Community

Gym600 new members

Northcote Aquatic Centre

Extension of Health Club Memberships increased from 1300 – 2600

Mill Park Leisure Centre Redevelopment of Health Club

Memberships increased from 600 - 2200

Fitzroy Swimming Pool Development of Health Club 700 new membersRichmond Recreation Centre

Redevelopment of Health Club

Increased memberships from 800 - 2250

In addition to local government development a number of private operators have expanded operations within a 3-5km radius from the Collingwood Leisure Centre these facilities include Fernwood, Fitness First (2 sites).


6.8 Program Competition

The matrix to the right outlines the degree of competition in the community for recreation and health programs. There are high levels of competition for the traditional sport and fitness activities of Health Club, Group Fitness and Lap Swimming. High levels of competition are also evident in health and wellness services such as yoga, massage and rehabilitation. There are relatively low levels of competition for recreation programs servicing the needs of specific community groups and the general health and recreation needs of families.

Customer segmentation and competition is explained further in section 3.7.1 explained in further detail in following table.

Family Recreation

Community groups NESB programs Youth programs Older Adults Learn to swim Classes School Aquatic Por-grams

Health Club / Gym Group Fitness Lap Swimming

Rehabilitation ie Physio Yoga Massage

Community need

General

High

Specific

Low Level of Competition

Programming Matrix

The presence of competition has had the following impacts:

Increased pressure on the 18 – 35 year old fitness market Increased consumer demand for high quality well presented facilities Increased consumer demand for up to date equipment Greater importance on the marketing and sales function of the facility

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es a

re p

rovi

ded

at

neig

hbou

ring

loca

l gov

ernm

ent s

ites.

Th

ere

is n

o pr

ivat

e le

arn

to s

wim

pr

ogra

ms

in th

e ar

ea.

Teen

age

Th

is s

egm

ent i

s m

otiv

ated

by

the

enjo

ymen

t of a

ctiv

ity a

nd p

artic

ipat

ing

in th

e ac

tiviti

es w

ith th

eir p

eer g

roup

.

The

swim

squ

ad p

rogr

am e

ncou

rage

s te

enag

e pa

rtici

patio

n. T

he p

ool d

esig

n lim

its a

ny s

peci

fic te

enag

e pr

ogra

ms.

Te

enag

ers

are

enco

urag

ed to

acc

ess

the

gym

bet

wee

n 4.

00 –

6.0

0pm

dur

ing

wee

kday

s.

Ther

e is

ver

y fe

w h

ealth

and

fitn

ess

venu

es, w

hich

cat

er fo

r tee

nage

rs, t

he

cost

s as

soci

ated

with

sup

ervi

sion

and

th

e pe

rcei

ved

impa

ct o

n ot

her

mem

bers

, mea

n th

at c

omm

erci

al

venu

es a

re re

luct

ant t

o pr

ovid

e pr

ogra

ms

for t

his

grou

p.

Spo

rt an

d Fi

tnes

s P

redo

min

atel

y 18

– 4

0 th

is g

roup

is

gene

rally

wel

l-edu

cate

d an

d co

ncer

ned

abou

t gen

eral

wel

l bei

ng. T

here

are

m

ore

fem

ales

than

mal

es in

this

gro

up

as M

ales

are

abl

e to

acc

ess

orga

nise

d sp

ort i

n m

ore

num

bers

than

fem

ales

.

CLC

has

ove

r 700

mem

bers

age

d be

twee

n 18

– 4

0 ye

ars.

Gen

eral

ly th

ese

mem

bers

par

ticip

ate

in th

e he

alth

clu

b an

d gr

oup

fitne

ss p

rogr

am. T

his

grou

p is

re

lativ

ely

easy

to a

ttrac

t and

are

m

otiv

ated

by

acce

ss to

a w

ide

rang

e of

pr

ogra

ms

and

up to

dat

e eq

uipm

ent.

Ther

e is

sig

nific

ant c

ompe

titio

n fo

r thi

s se

ctor

. The

re a

bilit

y to

pay

for s

ervi

ces

has

mad

e th

is g

roup

an

attra

ctiv

e m

arke

t for

com

mer

cial

ope

rato

rs. T

his

segm

ent h

as b

een

furth

er d

efin

ed w

ith

the

intro

duct

ion

of fe

mal

e on

ly fi

tnes

s ce

ntre

s su

ch a

s Fe

rnw

ood.

C

asua

l Rec

reat

ion

The

casu

al re

crea

tion

segm

ent i

s ag

ed

18 –

70+

. Thi

s is

a d

iver

se s

egm

ent

with

a v

arie

ty o

f mot

ivat

ions

for

parti

cipa

tion.

The

y sh

are

a ne

ed to

at

tend

on

a ca

sual

bas

is.

Ove

r 40%

of t

he fa

cilit

y us

age

is m

ade

up o

f cas

ual r

ecre

atio

n us

ers.

The

se

grou

ps a

re c

ater

ed fo

r wel

l with

full

acce

ss to

pro

gram

s an

d se

rvic

es

avai

labl

e to

this

seg

men

t (ex

cept

term

pr

ogra

ms)

.

This

gro

up is

gen

eral

ly n

ot c

ater

ed fo

r w

ithin

the

com

mer

cial

sec

tor t

hat

pref

er to

hav

e us

ers

com

mit

to a

m

embe

rshi

p be

fore

usi

ng th

e fa

cilit

ies.

Th

is g

roup

is c

ater

ed fo

r wel

l in

coun

cil’s

out

door

poo

l in

Fitz

roy

and

ther

e is

a s

i gni

fican

t mov

emen

t fro

m

Col

lingw

ood

Leis

ure

Cen

tre A

quat

ic F

easi

bilit

y S

tudy

DR

AFT

P

age

22 o

f 92

Segm

ent

Des

crip

tion

Prov

isio

n at

CLC

Pr

ovis

ion

in C

omm

unity

C

LC to

this

faci

lity

durin

g th

e ho

t m

onth

s.

Com

mun

ity G

roup

s Th

is is

a d

iver

se ra

nge

of g

roup

s in

clud

ing

tradi

tiona

l spo

rting

clu

bs

thro

ugh

to g

roup

s su

ch a

s di

sabi

lity

grou

ps, s

ocia

l gro

ups

and

yout

h gr

oups

. The

goa

ls o

f the

gro

ups

are

equa

lly d

iver

se a

nd in

clud

e fit

ness

he

alth

soc

ial a

nd e

nter

tain

men

t.

CLC

acc

omm

odat

es th

e br

oad

spec

trum

of

com

mun

ity g

roup

s.

Gro

ups

wou

ld h

ave

diffi

culty

ac

cess

ing

priv

ate

faci

litie

s, th

e sp

ace

and

supe

rvis

ion

requ

ired

for t

hese

gr

oups

is n

ot w

arra

nted

bas

ed o

n th

e fe

es, w

hich

they

can

affo

rd to

pay

. Th

e in

trodu

ctio

n of

thes

e gr

oups

w

ithin

the

faci

lity

can

also

hav

e a

nega

tive

impa

ct o

n th

e us

age

of

curr

ent c

lient

ele

and

is n

ot

enco

urag

ed d

urin

g pe

ak ti

mes

. H

ealth

Pro

mot

ion

/ Li

fest

yle

This

gro

up is

pre

dom

inat

ely

in th

e 35

an

d ol

der a

ge g

roup

. The

se in

divi

dual

s pa

rtici

pate

in e

xerc

ise

for t

he g

ener

al

wel

l bei

ng b

enef

its o

r for

reha

bilit

atio

n /

heal

th p

reve

ntio

n re

ason

s. T

he s

ocia

l as

pect

s of

par

ticip

atio

n ar

e im

porta

nt

for t

his

segm

ent.

For i

ndiv

idua

ls in

the

olde

r age

gro

ups

pric

e an

d ac

cess

ibilit

y ar

e im

porta

nt

varia

bles

, whi

ch im

pact

on

parti

cipa

tion.

CLC

has

a s

igni

fican

t num

ber o

f m

embe

rs a

nd c

asua

l par

ticip

ants

in th

is

segm

ent.

Prog

ram

s su

ch a

s w

eigh

t tra

inin

g, s

pa /

saun

a an

d w

elln

ess

activ

ities

attr

act t

his

grou

p.

Ther

e ar

e fe

w c

omm

erci

al p

rovi

ders

w

ho a

ctiv

ely

targ

et th

is s

egm

ent,

ther

e in

abili

ty to

pay

, acc

ess

requ

irem

ents

an

d in

crea

sed

supe

rvis

ion

dem

ands

m

ake

this

gro

up “u

nattr

activ

e” to

oth

er

prov

ider

s.

Fam

ily

This

seg

men

t is

gene

rally

bas

ed

arou

nd th

e us

age

of th

e aq

uatic

leis

ure

spac

es a

nd o

ften

utilis

ed b

y fa

milie

s w

ith y

oung

chi

ldre

n.

The

focu

s is

for l

eisu

re e

xper

ienc

e an

d is

sup

porte

d by

the

avai

labi

lity

of

anci

llary

faci

litie

s su

ch a

s th

e ca

fete

ria.

CLC

doe

s no

t cat

er w

ell f

or th

is g

roup

du

e to

the

limita

tions

with

the

aqua

tic

area

des

ign.

O

utsi

de o

f the

‘lea

rn to

sw

im’ p

rogr

am

ther

e ar

e fe

w o

ppor

tuni

ties

for f

amily

pa

rtici

patio

n in

the

faci

lity.

Com

mer

cial

hea

lth a

nd fi

tnes

s pr

ovid

ers

do n

ot ta

rget

this

seg

men

t.

This

gro

up is

pric

e co

nsci

ous

with

m

any

safe

ty a

nd s

uper

visi

on

cons

ider

atio

ns s

urro

undi

ng th

eir

usag

e.


6.9 Regional Local Government Review

The following table provides an overview of facility development planned by neighbouring councils.

Proposed Developments City of Melbourne Current plans are being developed for the redevelopment of the Arden

St precinct. The precinct will be the home for the North Melbourne Football Club and will include community usage of health and fitness facilities. The precinct may include the development of the North Melbourne Pool into an all year round facility.

The Carlton Football Club is moving forward with the Redevelopment Plans that will provide the Carlton team with elite training facilities at Princess park. The club is still seeking funding for the project and details re the overall design or extent of community usage are not yet available.

The Melbourne City Baths and Carlton Baths have recently expanded their health club facilities increasing their capacity to service customers in these areas.

City of Darebin The City of Darebin developed a master plan for the Northcote Aquatic Centre in 2004. This plan highlighted the need to significantly increase the health and fitness and aquatic components of the building and a need to heat the outdoor 50m pool.

The developments were planned to cater for what is seen as a growing demand for services in the Northcote area. Council will seek State government of these projects in the next 12 months.

The council have committed to the redevelopment of the Reservoir Leisure centre. This project will initially expand the health and fitness facilities.

City of Moreland Council is currently conducting a feasibility study reviewing the future of the Coburg Leisure Centre and Coburg Olympic Pool.

The council has identified the need to expand the Brunswick City Baths. Both health and fitness and aquatic facilities have been identified for expansion. Council have not committed funds to this re-development


6.10 Facility Catchment

Determining the catchment for the CLC is an important component of the review. A clear definition of the catchment is integral to determining current and future demand.

The diagram below maps the residence of 3615 individual facility users. Information was captured from members; learn to swim members and multi user pass holders. The diagram illustrates the clustering of users; these clusters are most intense within 1-3k from the facility. Other clusters of customers exist and tend to follow major arterial routes to and from the facility, these clusters travel along High Street to Northcote – Thornbury / Reservoir, Heidelberg Road to Fairfield Alphington, Alexandra Parade to Fitzroy and Carlton and Hoddle St to Collingwood and Abbotsford.

The impact of the competition in particular the recent Fitzroy pool and Carlton Baths developments with relatively few customers attending from the suburbs of Fitzroy, Carlton, Carlton, Carlton Nth and Collingwood.

Further catchment analysis is provided in attachment five


The table below summarise the data provided in the previous diagram. The following observations can be made:

62% of all customers live less than 2km from the CLC. 90% of all customers live less than 5km from the CLC Customers with bulk visit passes are most likely to travel when compared to other

customer segments.

Member Swim School Visitor Total Distance from CLC (km) No. % No. % No. % No. %0 - 1.9 1448 70 380 65 2021 56 3849 622.0 - 4.9 480 23 182 31 1130 31 1792 285.0 - 9.9 84 4 24 4 244 7 352 6<20 51 2 1 0 195 5 247 4Grand Total 2063 100 587 100 3590 100 6240 100

The physical position of the CLC located on a main road assist in capturing a broad catchment. This is particularly important given the large number of people who travel form outside of Yarra to work. The diagram to the right outlines the top 10 suburbs that people travel from to work within the City of Yarra.

The large numbers of people who travel from Darebin, Moreland and Banyule assist in explaining the large numbers of CLC users from these areas. This fact is important, as there is the potential for the facility to develop both local and regionally appropriate services.


6.11 Facility Design / Management Trends

Recent facility developments in the City of Casey, City of Monash, City of Rockingham and the current City of Maribyrnong development has seen the establishment of regional aquatic facilities with features such as wave pools designed to service customers from a large catchment (10 – 15km). These developments are designed to cater for residents within the expanded municipal boundaries.

Other trends within these new developments are: The use of technology to allow fast access for members and multi visit users Large health club facilities (in excess of 450m²) with cardio equipment making up to 50% of the floor space and traditional free weight training areas as little as 20% of the space. (e.g. Casey ARC, Mill Park Leisure Centre) The positioning of warm water areas away from children’s play areas to create a wellness zone for older adults and individual seeking a relaxation experience. (Monash ARC, Maribyrnong Aquatic, Perth Aqua Jetty) Positioning café facilities in the front of facilities so individuals not actually utilising any other components of the facility can access them. The Café becomes a meeting point or destination in its own right. (Monash ARC, Casey ARC, Perth Aqua Jetty, Melbourne Sports and Aquatic Centre, Mill Park Leisure) The location of commercial health professionals within the facility to create a “one stop shop” for customers and a health pathway for rehabilitation clients (Monash ARC, Casey ARC, Perth Aqua Jetty) The separation of wet and dry change rooms to differentiate the service provided in these areas. (Casey ARC, Monash ARC, Perth Aqua Jetty) Family change rooms Separate access points and changing areas for schools programs. (Monash ARC, Broadmeadows Leisure Centre Redevelopment) The use of technology to improve the quality of water within aquatic areas. The use of technology to assist in maintaining pool safety. Technology can be used to detect potential drowning.


6.12 Industry Participation Trends

The following is a snap shot of the participation changes occurring in local government aquatic and recreation facilities:

The use of management systems such as monthly debit has had an impact on participation numbers in both memberships and learns to swim numbers. Wellness based activities such as yoga and pilates are on the increase (see next section) Participation rates for older adults have increased significantly in areas such as walking and golf, this has not translated into increased participation in health clubs. Participation in organised sporting competitions has experienced a decline in many sports with the exception of soccer and netball. The demographic and age distribution of health club users has become more defined with the majority of members within the 25 – 35 year old age group.

6.13 Health and Fitness Industry

The health and fitness industry has experienced significant changes since the CLC was developed (1974). The changes have heralded an increased level of commercialism within the industry as more intense competition and changing customer expectations have placed added pressure on local government providers of recreation. The overall participants in health and fitness industry with an increase of over 39% since 20025 in Victoria alone, yet there is increasing competition for these new customers.

6.14 Overall Participation Trends

The following is a snap shot of the participation changes occurring in local government aquatic and recreation facilities:

The activities that the CLC carries out are Aerobics and Fitness, Yoga, Swimming and Aqua aerobics. All of these activities have increased their participation rates in Victoria since 20026.The figures below show the increase in participants and the percentage increase over time.

Activity 2002 2004 % Increase Aerobics and Fitness 603,100 841,00 39.45 Aqua aerobics 30,900 37,000 19.74 Swimming 521,000 656,700 26.05

5 ERASS participation trends 6 ERASS participation trends


Yoga 96,800 148,900 53.82

6.15 Participation trends for young people Young people are shifting away from the traditional team sports such as Aussie Rules and cricket to individual and ‘takeaway’ sports that are more convenience based, i.e. centred on the individual.Some of this increase may be attributed to increased choice, but also to the prevalence of childhood obesity and the emphasis on body image.

While the different type of recreation is changing, this group is still the highest participation group across all age groups. This is due to the organised nature of the activities, most of which are based around the education system. School based sports and lessons are still the major driver in recreation participation.

As the children age and reach adolescence they hit a 90% participation rate in organised and unorganised sports and activities.

The table to the right illustrates the changing activity choices of young people as they age. With relevance to CLC 22.9% of children aged 5-8yrs participate in swimming this decreases to 6.7% when for children aged 12 – 14yrs.

Children Activity in Victoria7

5-8yrs 9-11yrs 12-14yrsSwimming 22.9% 17.40% 6.70% Australian Rules 9.6% 13.60% 13.30% Tennis 7.9% 14.10% 11.60% Basketball 7.2% 16.10% 12.60% Netball 3.1% 14.30% 14.30% Skateboarding 30.9% 34.70% 21.90%

6.16 Participation trends for older adults As there is an increased emphasis on health care and superannuation, Australia like the rest of the Western world has an aging population. Through such programs such as Living Longer Living Stronger™ run by the Council of the Aged (COTA)8 there is an increasing emphasis on advocating and promoting the benefits of strength training and raising its profile within the Fitness, Community Health and Aged Care sectors and with older people.

7 ABS (2003) children’s participation in sport and recreation 8 www.cota.org.au

Collingwood Leisure Centre – Aquatic Feasibility Study of 92

7 Research

7.1 Theoretical Foundation: Community Benefit of Sport and Recreation The following table provides an overview of the benefits of sport and recreation within communities; these benefits include improving community health, engaging community youth and increasing community pride and spirit. This research highlights the importance of the social and community development role of facilities such as CLC in developing a sense of belonging and spirit in the community.

Author Summary of research

Driscoll and Wood (1999)9

Sport facilities can create community hubs, which people use to develop webs of affiliation and maintain social networks. Sport and recreation make significant social, economic, cultural and environmental contributions to the life of communities.

Curry and White 200210

Sport and Recreation programs in communities have been linked to increased health, decreased crime and associated economic outcomes. Significant research has been completed in this area and includes positive links to; Reduction in crime and other offences (Johnston 1991, Bowers 1999, Cameron and MacDougall 2000), A positive strategy from the Royal commission into Aboriginal Deaths in Custody (Johnston 1991), Diversionary programs to reduce petrol sniffing (Stojanovski 1994, Brady 1984) Health and associated economic and social benefits (AIHW 2000). Sport and recreation activities at the grass roots level also have the potential to stimulate a whole communities spirit and pride (Clark 2001).

Australian Bureau of Statistics (2002)11

Many benefits are associated with participating in sport and physical activity including health, personal development, community involvement and socio-economic benefits

9 Driscoll and Wood (1999): Changes and challenges for rural communities in Victoria 10 Curry and White (2002); Tackling Distance Barriers in Sport Education. Northern Territory University


Mason (2002)12 A sport participation project in the rural Shire of Pingelly is in the trial phase but initial findings suggest that increasing sport opportunities for children assist in: Increase in regular attendance of students. Improved behaviour of students at school. Reduction in crime rate during the conduct of the program.

7.2 Customer Demographics

This section provides an overview of the Demographics of the City of Yarra. Current and projected profiles of the community will be reviewed; implications of these demographics on participation within CLC will be discussed.

7.2.1 Changes in demographic profileYarra has experienced significant changes in its’ demographic profile over the past decade. Substantial changes charted in Yarra include a drop in the number of residents born overseas, an increase in median weekly wage, a drop in unemployment and an increase in the number employed.

YarraTotal Population 6% Born in Australia 10% Born Overseas -16% Unemployed -50% Employed 21% Median Age 31 – 32 (slight ageing) Median weekly income 120% Mean Household size -9%

Source Yarra MPHP 2005 - 2008

According to the department of sustainability and environment13 the estimated resident population of Yarra will increase from 68,947 people in 2001 to 89,898 people in 2031. This equates to an annual increase of 0.87 percent.

11 Cited in Curry and White (2002); Tackling Distance Barriers in Sport Education. Northern Territory University 12 Mason (2002) Does sport produce better citizens? Department Sport and Recreation Western Australia 13 2004 Victoria in Future Summary - DSE


7.2.2 SEIFA Index

There has been a significant increase in the level of advantage and wealth for Yarra Residents. This is primarily due to the number of professionals and high-income earners moving into the City. The figure below illustrates the SEIFA14 data across the city. The darker areas being the lowest SEIFA scores.

The figure above highlights the relative’s advantage of communities surrounding CLC in particular Clifton Hill and Fitzroy North. Te SEIFA index of Northcote is slightly lower than Yarra at 100815. This is a particularly important statistic as there is a direct relationship between socio economic status of the community and relative participation rates of these communities.16

14 The SEIFA index is a measurement of overall social disadvantage, accounting for levels of income, educational attainment, unemployment, tenancy and English language proficiency.15 Submission to the Senate from Darebin City Council – Financial Hardship in Australia 16 Stratton etal (2005) Social Correlates of sport and recreation participation by adults. Australian Bureau of Statistics


7.2.3 Population

The specific population of the suburbs surrounding the CLC are outlined in the table to the right. This is important given the localised catchment of CLC. The population of Northcote South is provided as CLC draws many customers from this suburb.

Totalpopulation*

City of Yarra 67052 Clifton Hill 5164 Collingwood 5081 Fitzroy 8784 Fitzroy North 9904 Abbotsford 4016 Carlton North-Princes Hill 8119 Fairfield-Alphington 2191 Northcote South 21016

7.2.4 Age

The age structure of City of Yarra is dissimilar to the Melbourne Statistical Division. The most significant differences are:

A significantly higher percentage of persons aged 25-34 A lower percentage of persons aged 5-11 A lower percentage of persons aged 12-17 A higher percentage of persons aged 18-24

When reviewing the distribution of ages in neighbouring suburbs it highlights the opportunities that exist for CLC in capturing greater usage from the 0-11 and 50 plus age groups. CLC has been relatively successful in providing programs for the 18 – 49yr old age groups, this age group makes up the majority of the population.

0-4 5-11 12-17 18-24 25-34 35-49 50-59 60 - 84 85

plus TotalCity of Yarra 3153 3413 2713 8618 18984 14606 6484 6052 866 67052 Clifton Hill 273 315 253 524 1346 1304 549 356 50 5164 Collingwood 267 253 227 653 1499 1131 408 386 34 5081 Fitzroy 401 417 335 1043 2538 1902 837 863 111 8784 Fitzroy North 489 526 353 1172 2879 2210 914 947 186 9904 Abbotsford 149 221 141 457 1084 954 410 396 67 4016 Carlton North-Princes Hill 353 373 289 1589 2215 1575 793 695 71 8119 Fairfield-Alphington 109 159 173 225 367 557 291 187 51 2191 Northcote South 1,276 1396 902 1980 4729 5157 1853 2400 520 21,016


The age distribution of Yarra is positive in terms of participation. Odds ratios of participation in Physical activity are at there greatest for people aged between 18 – 44 years. This age grouping is the largest segment within Yarra.

Source17

7.2.5 Family Status

Families are a significant population group within the City of Yarra. Carlton Nth, Fitzroy Nth, Clifton Hill and Northcote South are the most attractive areas in terms of family populations.

Totalfamilies

City of Yarra 14631 Clifton Hill 1307 Collingwood 1049 Fitzroy 1658 Fitzroy North 2162 Abbotsford 863 Carlton North-Princes Hill 1747 Fairfield-Alphington 481 Northcote South 5236

7.2.6 Qualifications/OccupationThe distribution of educational qualifications across the population of City of Yarra in 2001 showed a highly educated workforce, with significant skills, as indicated by the greater share of households in the high income quartile, the higher percentage of professionals and a bigger proportion working in well-paid industries, such as business services, education and health.

17 Stratton etal (2005) Social Correlates of sport and recreation participation by adults. Australian Bureau of Statistics


An analysis of the educational qualifications held by the population of City of Yarra and the Melbourne Statistical Division in 2001 revealed significant differences. By comparison with the Melbourne Statistical Division, City of Yarra had:

A larger share of the population with a Bachelor or higher degree; A smaller share of the population with vocational qualifications and; A larger share of the population with an advanced diploma or diploma.

The largest occupations in City of Yarra in 2001 included professionals, clerical, sales and service workers and associate professionals. The major differences in the occupational composition in 2001of the City of Yarra when compared to the Melbourne Statistical Division included a substantially higher share of professionals (+17.3%). There were significant changes in the numbers of persons employed by occupation between 1996 and 2001. The largest net changes were experienced in professionals (+2,727). This trend is expected to increase.

These figures are important when forecasting participation for CLC as Persons employed in professional and advanced service occupations are more likely to be active than persons employed in clerical, trade, transport or labouring occupations. The increasing numbers of professionals moving into Yarra will place additional pressure on CLC programs and services.

7.2.7 Non English Speaking Background

The population speaking a language other than English in City of Yarra combines persons speaking more traditional migrant languages (such as from Europe), with languages more indicative of recent source countries, such as Asian languages. A comparison of the top five non-English languages spoken in City of Yarra with the Melbourne Statistical Division in 2001 shows the major differences were:

A higher share of Vietnamese speakers; A higher share of Greek speakers; A higher share of Chinese languages speakers.

A comparison of the change between 1996 and 2001 reveals a notably decreased proportion of persons speaking non-English languages in City of Yarra.

Council as a particular target group identified CALD clients, proficiency in English has a very significant association with low rate of participation.

7.2.8 Housing

There is a significant concentration of more medium and high-density dwelling types in City of Yarra, which is consistent with a greater degree of similarity in residential land uses. The larger percentage of medium and high-density housing suggests that a greater share of singles and couples would be expected to reside in this area. There was a mix of housing markets in this area in 2001, with a spread of different tenure types. The greatest share of households were renting - other (private renters) (35.5%), followed by homeowners (24.2%) and home purchasers (18.2%). This is related to the general increase in the number of professionals within the catchment area and is expected to continue.


7.2.9 Entertainment and Recreation Spend

The figure below provides a graphical illustration of household expenditure relating to recreation and entertainment. Clifton Hill, Carlton Nth and Fitzroy Nth are all classified as above average spenders on recreation and entertainment.


8 Customer Consultation

8.1 Research Process Customer Consultation was undertaken with the objective of ensuring representative input from all user groups. The consultation process was designed to deliver information on:

The future needs of the community Key factors impacting the different user groups use of the facility Current levels of satisfaction

The key sources of information were collected from:

Form of Consultation Methodology

Self complete survey 180 CLC customers representing a wide range of ages and usage profiles filled in a self-complete survey.

In-depth interviews schools In-depth interviews were conducted with representatives of: Local Schools participating in the CLC Swim Lesson Program (7) Local Schools not participating in the CLC Swim Lesson Program (2)

In depth Interviews with community health providers

In-depth interviews were conducted with representatives of: Community Health Centre (2) Senior Citizens Centre (1) Local Health Professionals (2)

Individual Interviews were conducted with staff responsible for key program areas

In-depth interviews were conducted with staff responsible for: Aquatics Aquatic Programs Older Adult Programs Dry Programs

Focus group One focus group was conducted with centre users to uncover general themes impacting on usage for older adults.

Older adults group (4 participants)

In house Customer Surveys A review of the previous in-house customer surveys was completed


8.2 Summary Findings

Consultations revealed a consistency in feedback from all customer groups.

There was a general level of satisfaction with the customer service, staff quality and program range provided within the facility. The “community feel” of the centre was highlighted as positive attribute.

Customer dissatisfaction centred around facility overcrowding and limited access to equipment in the gym and cardio room.

Overcrowding was a consistent response amongst users from both aquatic and dry program areas. Major areas of overcrowding were experienced in the areas of lap swimming, gym, cardio room, aerobics room and changing facilities.

When questioned about priorities for future development customers reinforced the issue of space provision stating that providing more space for Gym, Cardio Room, Change Room, Lap Swimming and Swim Lessons were the major areas of importance. Improving disability access and increasing opportunities for aquatic play were seen as an important consideration for any proposed development within the facility.

The following pages provide an overview of the customer feedback obtained from the variety of groups involved in the consultation.

Col

lingw

ood

Leis

ure

Cen

tre –

Aqu

atic

Fea

sibi

lity

Stud

y

Page

38

of 9

2

8.3

Sum

mar

y of

Cus

tom

er F

eedb

ack

The

follo

win

g di

agra

m p

rovi

des

an o

verv

iew

of t

he c

usto

mer

feed

back

obt

aine

d fro

m th

e va

riety

of g

roup

s in

volv

ed in

the

cons

ulta

tion

Com

mon

Issu

es

Cro

wdi

ng in

gym

, aqu

atic

and

car

dio

area

s In

crea

sed

aqua

tic p

lay

activ

ities

for

youn

g pe

ople

Se

para

te le

arn

to s

wim

and

war

m w

ater

ex

erci

se a

rea

Incr

ease

siz

e of

cha

nge

room

—se

para

te s

choo

ls c

hang

e ro

oms

Incr

ease

num

ber o

f fam

ily c

hang

e ro

oms

In-h

ouse

sur

veys

Im

prov

e qu

ality

of g

ym

Equ

ipm

ent

Incr

ease

siz

e of

car

dio

Incr

ease

siz

e of

aq

uatic

pla

y In

crea

se a

ctiv

ities

for

aqua

tic p

lay

Focu

s G

roup

Old

er A

dults

In

crea

se w

arm

wat

er a

rea

for e

xerc

ise

and

aqua

pla

y ar

ea

Caf

é st

yle

serv

ice

in fo

yer

Impr

ove

Dis

abili

ty A

cces

s in

aqu

atic

are

as

Scho

ols

(9)

Cro

wdi

ng o

f Aqu

atic

ar-

eas

Lack

of a

vaila

bilit

y in

term

1

and

3 C

onsi

sten

cy o

f ins

truct

ors

Sep

arat

e sc

hool

cha

ngin

g ar

ea

Sep

arat

e sc

hool

ent

ranc

e

Staf

f C

onfli

ct o

f usa

ge in

aq

uatic

are

as

Impr

ove

Sta

ff am

enity

In

crea

sed

aqua

tic p

lay

oppo

rtuni

ties

Incr

ease

siz

e of

dry

pr

ogra

m a

reas

i.e.

gym

an

d ca

rdio

room

Surv

ey R

espo

nses

(180

) O

verc

row

ding

of G

ym, C

ardi

o Ar

ea, A

quat

ic a

rea

Lack

of s

pace

of l

ap s

wim

min

g La

ck o

f spa

ce a

nd fe

atur

es f

or

aqua

pla

y In

crea

se n

umbe

r of f

amily

ch

ange

are

as

Impr

ove

lock

er A

vaila

bilit

yIm

prov

e D

isab

ility

Acc

ess

to

aqua

tic a

reas

Incr

ease

d se

rvic

es fo

r fam

ilies

Com

mun

ity H

ealth

Pro

vid-

ers

(4)

Cro

wdi

ng o

f aqu

atic

are

as

limits

abi

lity

to u

se th

e fa

cil-

ity

Nee

d fo

r des

igna

ted

war

m

wat

er a

rea

for a

quat

ic e

x-er

cise

In

crea

se s

ize

of c

hang

e ro

oms

Col

lingw

ood

Leis

ure

Cen

tre –

Aqu

atic

Fea

sibi

lity

Stud

y

Page

39

of 9

2

8.4

Sum

mar

y of

Con

sulta

tion

Inte

rvie

ws

The

follo

win

g ta

ble

prov

ides

an

over

view

of t

he in

form

atio

n re

ceiv

ed a

s pa

rt of

the

cons

ulta

tion

inte

rvie

ws

Use

r Gro

up

Rea

son

for U

se

Rea

sons

for

Cho

osin

g C

LC

Cur

rent

Sat

isfa

ctio

n Fu

ture

Nee

dsD

evel

opm

ent

Prio

ritie

s Fa

ctor

sin

fluen

cing

use

C

LCS

choo

l Use

rs

Sw

im le

sson

s ar

e an

impo

rtant

co

mpo

nent

of

acad

emic

pro

gram

Pro

xim

ity to

sc

hool

C

ost -

com

petit

ive

Goo

d in

stru

ctor

s C

hang

e R

oom

s ar

e vi

sibl

e (s

afet

y is

sue)

for

supe

rvis

ion

Hap

py w

ith s

taff,

poo

l te

mpe

ratu

re a

nd

inst

ruct

ors.

Po

ol h

all c

an b

e co

ld in

w

inte

r. C

row

ding

is a

big

is

sue.

C

onfli

ct w

ith o

ther

pr

ogra

ms

ie a

qua

aero

bics

noi

se.

Larg

er P

ool

Sep

arat

e ar

e fo

r les

sons

D

eepe

r poo

l fo

r spe

cial

ised

ac

tiviti

es

Larg

er c

hang

e ro

oms

Sep

arat

e sc

hool

s ch

ange

room

s S

epar

ate

scho

ols

entra

nce

Sep

arat

e w

arm

w

ater

poo

l for

cl

asse

s

Ava

ilabi

lity

in te

rm

1 an

d 4

Con

sist

ency

and

qu

ality

of

inst

ruct

ors

Siz

e of

poo

l S

pace

allo

catio

n C

onfli

ct w

ith o

ther

pu

blic

pro

gram

s S

choo

l Non

U

sers

S

wim

less

ons

are

an im

porta

nt

com

pone

nt o

f ac

adem

ic p

rogr

am

Wer

e no

t abl

e to

bo

ok in

for 2

006

due

to b

eing

full

Sugg

este

d ch

ange

s to

bo

okin

g pr

oces

s.

Cro

wdi

ng o

f the

poo

l w

as a

con

cern

“S

quee

zing

into

one

la

ne o

f tw

o la

nes

to 3

0 –

40 s

tude

nts”

Larg

er c

hang

e ro

oms

Dee

per p

ool

for s

peci

alis

ed

activ

ities

i.e.

sa

fety

. S

epar

ate

pool

fo

r cla

sses

Sep

arat

e sc

hool

s ch

ange

room

s S

epar

ate

scho

ols

entra

nce

Ava

ilabi

lity

in te

rm

1 an

d 4

Siz

e of

poo

l S

pace

allo

catio

n C

omm

unic

atio

n w

ith p

rogr

am

coor

dina

tor

Com

mun

ity

Hea

lthP

rovi

ders

Aqu

aero

bics

and

w

ater

exe

rcis

e pr

ogra

ms

wer

e an

im

porta

nt

com

pone

nt in

re

habi

litat

ion

for

clie

nts

and

olde

r ad

ults

Pro

xim

ity to

ce

ntre

s.C

ost

Goo

d in

stru

ctor

s an

d fri

endl

y st

aff.

Hea

lthim

prov

emen

t and

fit

ness

.S

ocia

lisat

ion.

Hig

h le

vels

of

satis

fact

ion

with

sta

ff.

Ofte

n di

fficu

lt w

ith

crow

ded

pool

and

ch

ange

room

s.

Parti

cula

r cha

lleng

e w

hen

scho

ols

are

in th

e ce

ntre

. C

an b

e di

fficu

lt to

ac

cess

equ

ipm

ent i

n fit

ness

are

a In

crea

se a

rea

for l

a p

Incr

ease

the

size

of t

he

mac

hine

w

eigh

ts a

re a

of

gym

, in

crea

se s

ize

of c

hang

ing

room

s A

cces

s co

nsid

erat

ions

fo

r poo

ls

Sep

arat

e w

arm

w

ater

poo

l for

A

quae

robi

cs a

nd

exer

cise

In

crea

se s

ize

of

chan

ging

room

s

Pro

xim

ity

Spa

ce

Sui

tabi

lity

of

prog

ram

are

as

Leve

l of s

pace

co

nflic

t bet

wee

n pr

ogra

ms

and

publ

ic u

sage

Col

lingw

ood

Leis

ure

Cen

tre –

Aqu

atic

Fea

sibi

lity

Stud

y

Page

40

of 9

2

Use

r Gro

up

Rea

son

for U

se

Rea

sons

for

Cho

osin

g C

LC

Cur

rent

Sat

isfa

ctio

n Fu

ture

Nee

dsD

evel

opm

ent

Prio

ritie

s Fa

ctor

sin

fluen

cing

use

C

LCsw

imm

ing

Old

er A

dults

A

n im

porta

nt p

art

of m

aint

aini

ng w

ell

bein

g S

peci

fic re

spon

se

to h

ealth

pro

blem

s

Pro

xim

ity

Com

mun

ity fe

el o

f th

e fa

cilit

y G

ood

inst

ruct

ors

and

frien

dly

staf

f. G

ood

equi

pmen

t

Ver

y sa

tisfie

d M

arke

ting

of o

lder

adu

lt pr

ogra

ms

coul

d be

im

prov

ed

Hav

e ad

apte

d us

age

to

be o

ff pe

ak to

avo

id

busy

tim

es

Res

pons

e to

m

aint

enan

ce is

sues

Mor

e ol

der

adul

ts w

ill be

ne

edin

g th

ese

serv

ices

A

cces

s co

nsid

erat

ions

fo

r poo

ls /

spa

Sep

arat

e aq

uatic

ar

ea fo

r war

m

wat

er e

xerc

ise

C

afé

area

in fr

ont

of c

entre

D

isab

ility

acc

ess

to

pool

s

Acc

ess

to

prog

ram

s P

roxi

mity

C

ost

Qua

lity

staf

f

8.5

Sum

mar

y in

form

atio

n C

usto

mer

sur

veys

.

The

follo

win

g gr

aphs

pro

vide

an

over

view

of t

he re

sults

rece

ived

whe

n cu

stom

ers

wer

e as

ked

to ra

te a

var

iety

of f

acilit

y at

tribu

tes

base

d on

thei

r re

lativ

e im

porta

nce

and

thei

r cur

rent

leve

l of s

atis

fact

ion.

Prio

rity

shou

ld b

e gi

ven

to th

e ar

eas

whe

re th

ere

is a

gap

bet

wee

n th

e cu

stom

er ra

ting

of

impo

rtanc

e an

d th

e ra

ting

prov

ided

for s

atis

fact

ion.

The

grap

hs c

lear

ly s

how

the

prio

rity

area

s of

lap

swim

min

g, g

ym s

pace

, car

dio

room

spa

ce, a

erob

ics

room

spa

ce c

hang

e ro

om s

pace

and

av

aila

bilit

y of

lock

ers.

Col

lingw

ood

Leis

ure

Cen

tre –

Aqu

atic

Fea

sibi

lity

Stud

y

Page

41

of 9

2

Gap

Ana

lysi

s - A

quat

ics

010203040506070

Lap S

wimming Aqu

atic P

lay

Aquati

c Exe

rcise Swim

Less

ons

Spa

Disabil

ityAcc

ess

Outside

Poo

l Hall

Shadin

g Outs

ide

Cri

teri

a

Percentage

Impo

rtanc

e

Satis

fact

ion

Gap

Ana

lysi

s - D

ry P

rogr

am A

reas

01020304050607080

Gym Gym E

quipm

ent Card

ioRoo

m

Cardio

Room

Equipm

ent Aero

bics R

oom Bod

yBalanc

e

Creche

Crit

eria

Percentage

Impo

rtanc

eS

atis

fact

ion

Gap

Ana

lysi

s - A

ncill

ary

Serv

ices

01020304050607080

Chang

e Roo

msLo

ckers Merc

hand

ise

Foodan

dBevera

geSpa

ce to

meet p

eople

Crit

eria

Percentage

Impo

rtanc

eS

atis

fact

ion


8.6 Facility Benchmarking This section benchmarks the performance of CLC against a number of like facilities. Industry benchmarks and direct comparisons have been used in assessing CLC performance.

8.6.1 CERM

The Centre for Environmental Recreation Management (CERM), provides an industry benchmarking program which CLC has participated in since 1995. The benchmarking highlights that the facility has a higher catchment multiple than the median and achieves a higher surplus and revenue per sqm. The CERM report identified secondary spend as an area performing lower than the median. Given the lack of a kiosk facility at CLC this figure is not surprising.

CLC 1995 CLC 2000 CLC 2002 CERM Median Group (33)

Catchment Multiple 6.8 6.5 6.7 6.4Surplus per visit ($) 0.81 0.45 0.75 (0.34)Secondary Spending ($)

0.18 0.19 0.14 0.50

Receipts per sqm ($) 804 819 852 410

8.6.2 Demographics of Users

The table below allows for a number of observations when CLC is compared to a number of like facilities.

CLC has a lower number of members and casual users qualifying for a concession discount.CLC has a relatively high number of 50 – 65 yr old members. CLC has a slightly lower percentage of female members

Collingwood Reservoir Mill Park Northcote Coburg Participation Members 1800 1500 2162 2445 2050 Member Concession 27 42 44 32 29 Number LTS 961 700 1144 1473 1030 Member Breakdown by Age 13-20 3.00% 6.18% 7.24% 15.00% 15.12% 21-35 33.00% 43.51% 53.25% 55.05% 29.07% 36-50 29.00% 29.31% 29.10% 24.27% 26.54% 50-65 19.00% 16.34% 8.17% 4.34% 6.68% 65plus 4.00% 5.11% 0.99% 0.51% 2.49% Withheld 12.00% 2.00% 17.12% Male 46.00% 41.00% 49.04% 43.00% 42.00% Female 54.00% 59.00% 50.96% 57.00% 58.00% Casual Concession 20% 56% na 32% 38%


8.6.3 ProgrammingThe following table reviews the program range provided by CLC compared to “like facilities”. CLC provides a comparable range of health and fitness classes for its’ members however has a relatively low level of programs targeted toward specials needs groups in the community.

Collingwood Mill Park Reservoir Northcote CoburgRichmon

dGeneral programs Dry 50 40 33 54 40 49 Aqua 12 5 4 10 9 8 Lifestyle 4 7 1 6 5 5

Sub total 66 52 38 70 54 62

Targeted Older Adults (land) 3 3 1 5 6 3 Older Adults (Aqua) 2 1 5 5 6 Arthritis 3 Wt Mgt Children Non Aqua 2 2 1 1 4 Teenage 2 5 11 5 Disability 3 20 6

Sub total 9 14 30 28 21 3 Total 75 66 68 98 75 65

Other Physiotherapy yes yes yes Massage yes yes yes yes yes Martial Arts yes

Child Care (hrs per week) 13.5 17.5 26 26 20.5 15


8.6.4 Facility Design

A key issue within the CLC is the development of the Health Club; the scope of the benchmarking was expanded to include collection of data in this area to assist with the future development of this area.

The CLC is the second highest in terms of members per sqm, members per piece of equipment and members per cardio equipment.

Members Health Club

Members Total AreaTotal

EquipmentMembers per

sqmMembers perEquipment

Members perCardio

Collingwood 1800 1620 310 105 5.23 17.14 47.37 Mill Park 2162 1946 458 136 4.25 15.90 47.00 NAARC 2445 2201 360 113 6.11 21.64 69.86 RLC 1310 1179 358 156 3.29 8.40 46.79 Coburg 2050 1845 358 150 5.15 13.67 51.25

The table below reviews change room and car parking provision. The CLC has significantly less space devoted to changing rooms and car parking than other like facilities. This will need to be taken into account if expansion of the facility is undertaken.

Change Rooms Car Park Type Size Toilets Showers Family / Access Regular Access

Collingwood Dual 76 3 6 2 100 6 Mill Park Wet 108 3 4 2 186 6 Dry 66 3 4 RLC Wet 97.5 4 8 8 105 4 Dry 84 3 3 NAARC Dual 120 5 6 3 320 6 Coburg Dual 120 3 5 1 600 4 * Coburg has access to a shopping centre car park, therefore up to 600 parking spaces.

9 Asset Condition

A number of reports have been reviewed to determine the current condition of the assets within the aquatics area of the CLC.

Norton Consultants Mechanical Services Report 2002: This report reviewed the mechanical services installations within the facility. The report reviewed the Main Pool area, Spa Pool, Amenities Area and the Plant Rooms for the Main Pool and Spa. The report provided a positive response in terms of the condition of the asset with minor corrosion in the plant room the only defect detected.

The scope of the report did not include inspection of the heat exchange and sand filter although it was concluded that as the vessels are inspected as part of the scheduled maintenance program they were assessed as being suitable for continued usage.

Norton Consultants Electrical Audit and Report 2002:


The report reviewed the electrical installation and energy management within the facility. The report concluded that the installation is in good condition however there were signs of ageing, add ons and cable bunching at the light and power board.

Tim Gibney and Associates – Structural Investigation of the CLC Roof Structure 2006: Tim Gibney and Associates were engaged to investigate the structural condition of the roofing structure in particular the cracking that was evident on a number of trusses within the aquatic area.

The report which included an inspection of all structural beams identified a level of structural failure in one beam and recommended further observations be conducted of the bolt joints. The report noted that in the main the roof trusses did not exhibit large deflections, which would indicate that significant slippage of laminations and joints.

Follow up conversations with the contractor highlighted that the life of the trusses could not be guaranteed after 5 yrs. The trusses could be repaired by removing the current roof sheeting and working with the current roofing supports that were viewed as being in good condition.

Initial costs of roof replacement are estimated by Currie Brown Quantity surveyors to be approximately $300,000. This figure has not been included as part of the total project costs.

Leaking of the Main Pool: Council Staff and facility staff have identified concern over the potential leakage of the main pool. This was viewed as being as a result of poor corkage within the guttering of the pool. The extent of this problem was still being determined at the time of this report.

Mechanical Plumbing – Turnover and Bather Load Figures 2006

The maximum bather load for the CLC pools were estimated by Mechanical Plumbing as 101. This suggests that increasing current program loads in the CLC pool and toddler’s pool would not be possible.

Collingwood Volume Plant Area Time Bathers25 Metre 642m3 144m3/hr 475m2 4.45hrs 101Toddlers 16m3 21.6m3/hr 20m2 0.75hrs 8Spa TBA TBA TBA TBA TBA

Col

lingw

ood

Leis

ure

Cen

tre –

Aqu

atic

Fea

sibi

lity

Stud

y

Page

46

of 9

2

20 –

Yea

r Exp

endi

ture

For

ecas

ts -

Mau

nsel

l 200

3 A

20-

year

exp

endi

ture

fore

cast

was

com

plet

ed fo

r the

faci

lity

for 2

003/

04 –

202

3/24

. The

repo

rt ou

tline

d th

e ex

pect

ed s

tatu

tory

, Rea

ctiv

e R

outin

e an

d R

enew

als

that

wer

e ex

pect

ed fo

r the

faci

lity

over

the

20 y

r per

iod.

This

info

rmat

ion

from

200

6/07

– 2

0016

/17

is s

umm

aris

ed in

the

tabl

e be

low

:

Year

20

06/0

720

07/0

820

08/0

920

09/1

020

10/2

011

2011

/201

2 20

12/2

013

2013

/201

420

14/2

015

2015

/201

6To

tal

Are

a

Stat

utor

y

Ex

it em

erge

ncy

light

ing

600

0 0

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10 Analysis The analysis section provides a summary of the information obtained in the internal and external analysis.

10.1 SWOT Analysis

StrengthsHigh levels of satisfaction from customers with staff and program quality High levels of participation in all aquatic and dry program areas Excellent visibility from main traffic thoroughfareWell positioned for commuter traffic Adequate parking numbers including lighting and security Growing population in the City of Yarra Demographics linked to high participation rates: High percentage 18 – 39 yr olds High SEIFA index Low CALD community Financial performance of the facility is positive when compared to other Local Government facilities High percentage of 50-65 old members when compared to like facilities

Weaknesses No formal policy on space allocation i.e. lap swimming versus program space Competition for space provision within the facility Low satisfaction rankings form customers in terms of facility size and equipment Lower female % membership when compared to other facilities Lower range of programs targeted at special needs groups Multi use nature of aquatic areas do not cater specifically to users in terms of: Appropriate temperature Appropriate depths Low participation rates from Children, Families, Pensioners, Concession card holdersLow secondary spend per customer Current facility design limits growth opportunitiesThe outdoor areas of the facility are under utilised

Opportunities Create a program range which allows for quality programming in niche areas ofOlder adults Family recreation Disabled clients Disadvantaged groups Provide program spaces which can adequately cater for community demandWork with allied health professionals to create health pathways which involve participation at CLC Regional need for aquatic leisure space

ThreatsCompetition from a new entrant Crowding of areas increases dissatisfaction from customers Redevelopment of neighbouring local government facilities The long term financial viability of the facility will be impacted if a redevelopment does not occur Facility down time to repair roofing and pool shell issues.


The creation of a community hub at CLC to cater for a range of council services Capitalise on the growth of the health and fitness industry in particular wellness based programs Further develop the outdoor areas of the facility.

10.2 Major Issues Impacting Facility Development

1 Key issue: Facility crowding is a significant concern for current users.

Consultation Research DiscussionConsistent feedback from customers highlighting crowding of all areas of the facility.

Benchmarks with other facilities highlights high usage of aquatic and dry areas. The City of Yarra will continue to experience growth over the next decade placing additional pressure on the facility. Previous planning reports have identified facility crowding as an issue for CLC. Fewer female members than other like facilities.

The issue of overcrowding has been consistent in all internal and external analysis. The facility has demonstrated creative usage of available space however further increases in participation will not be realised without a change to current conditions. The overcrowding issue raises the real threat of customer attrition as they become dissatisfied with the facility.

2 Key issue: Low participation rates from Children, Families, Pensioners and Concession Card Holders

Consultation Research DiscussionLack of activities for families and children was an issue raised by customers. Current facility does not encourage usage from families and young children.

Viewed as a target group in council planning documents. Currently low participation rates when compared to other groups. Fewer programs delivered that target special need groups.

Te current physical facility does not adequately cater for these special needs groups. Pressure for space inhibits the ability to provide programs specifically directed at encouraging participation. The development of specific aquatic program space and aquatic play features will assist management in providing activities which can target participation from these groups.


3 Key issue: Long term financial viability of the facility

Consultation Research DiscussionCustomer concerns over facility crowding provide a serious risk of ongoing customer attrition from the facility.

Facility is currently performing well when compared to other Local government facilities. Financial performance has decreased over the past three years. Council planning documents highlight the importance of financial sustainability of services.

The council will continue to experience a decreased financial return from the facility unless a development strategy is provided for the facility. Expanding the health and fitness areas are financially the most attractive areas within the facility. Recent experience at Richmond and Fitzroy highlight the financial improvements resulting from the development of the dry program area.

4 Key issue: Policy on space allocation for competing programs within the facility

Consultation Research DiscussionCompeting demands for space in both aquatic and dry areas was an issue for customers and user groups. The programming at the facility attempted to cater for everyone without particularly satisfying the needs of anyone

There was no clear policy direction as to the relative importance of particular programs within the facility.

The development of a clear policy on space allocation (i.e. number of lap lanes available for lap swimmers at peak times) will assist in forecasting space requirements. The role and positioning of the other council leisure facilities is an important component in developing this policy. It is recommended that CLC be positioned as a program pool with programs such as Learn to Swim being able to utilise the entire pool at certain times throughout the week.

5 Key issue: The creation of a community hub for additional council services

Consultation Research DiscussionCouncil internal reports identified a need to relocate the Maternal Child Health service and possible relocation of neighbouring child care services.

A number of councils are developing community hubs as an effective strategy in integrating a range of community services.

The creation of a community hub at CLC could be achieved through the development of flexible multi usage spaces. .


11 Development Priorities

Based on the key issues identified in the previous section the following table reviews the specific design elements, which are required for the forward planning.

DesignElement

Area Priority Key Issue

Specific Design Brief

Create an indoor aquatic recreation space

Aqua High 1,2,3,4 Provide a 20m X 25m aquatic recreation space. The design should allow for usage as a learn to swim space and also aquatic play. One side should able to be used as a 3 lane 25m learn to swim pool with a similar design to Nunawading pool (attached photo). Indoor space should be a max of 0.9m deep and rely of interactive water features rather than moving water or water depth for entertainment. Consideration should be given to supervision with the main pool and recreational pool to be supervised by one person at off peak times. This space is consistent with the size allocated to newly developed centres - Casey ARC (600sqm), Nunawading (500sqm), Maribyrnong (400sqm), and Knox (400sqm).

Lap Lanes Aqua High 1, 2, 4 Provide for 5 lap swimming lanes with 3 lanes to be available at all times for lap swimming. Depth to be 1.6m – 1.1m. lane widths to be a minimum of 2.0m - 2.2m. Improve disability access to this area.

Access Point for Schools

Aqua High 1,2,3 Create a separate access point for school groups. Consideration should be given to the needs of schools in waiting before and after lessons. An outdoor space may be required which would engage groups during these times.

Expand staff amenity and office space

Add High Provide the following o 1 separate offices for management staff o Open plan staff area for 10 work spaces o Separate change area and locker space

(lower priority) Improve the locker facilities through upgrading lockers and relocating access points

Add Med 1 Provide a space on the concourse near entry to the change rooms that allows for 80 lockers to be installed. Provide a space within the health club area or adjacent to the area that allows for 80 lockers to be installed.

Upgrade the reception area

Add Med 1,3,4 Review the reception area to incorporate following aspects. o Kiosk: The ability to serve from dry and wet


areas o Seating space both dry and wet areas

adjacent to kiosk o Sales area adjacent to reception or part of

reception (privacy requirement) o Reception to be “face on” to customers

entering the facility o Merchandising display area adjacent to

reception o Information display area o Secure area for computers o Adequate storage area for reception and

kiosk o Separate service point for the learn to Swim

program (preferably adjacent to the aquatic program)

Create flexible consulting space

Add Med 1,3,5 Provide an area of 10m x 6m that can be used for health consulting spaces or community meeting spaces.

Change rooms Add Med 1, 2 Review the provision of changing room space based on the increase in participation anticipated with facility developments. The ability to cater for school groups and community groups should be considered in the provision of space.

Car parking Add Med 1,2,3 Review the provision of car parking space based on the increase in participation anticipated with facility developments. Planing should accommodate 140 car parking spaces within the facility.

Flexible Program Space

Dry High 1,3,5 Allow for a flexible program space of 90-100 sqm. Creative usage of storage should be considered to accommodate activities such as Crèche, Spinning, Wellness programs, older adult programs and Meeting space.

Increase the area devoted to machine and light weights provide fitness testing area within this area

Dry High 1,2,3 Provide a dedicated space of 500-550 sqm within the area provide a layout, which allows for separate zones for cardio machines, Machine Weights, light free weights and heavy free weights. One or two fitness testing areas should be provided within the area. Consideration should be given to providing different music within the heavy weight training areas and other areas of the facility.

Maintain the size of the group fitness area

Dry High 1,2,3 Maintain 150sqm designated for group fitness.

Provide a facility for Occasional Care (max 20 places)

Dry High 5 3.25m of indoor space per child 7m of outdoor space per child Storage areas

Provide office accommodation for Maternal Child and Health Service

Dry High 5 Office 3m x 4m Waiting area adjacent to office Close Proximity to program room


12 Demand Forecasting

The following demand forecasts are based on the development of a facility with the design features outlined in section 9. In forecasting future demand for the facility the dry program areas and aquatic program areas will be examined separately.

12.1 Aquatic Demand

As previously outlined there is potential for a regional demand for aquatic leisure space in the Inner – Northern Suburbs.

The creation of and appropriate mix of aquatic facilities will enable the facility to cater more effectively for special needs groups such as families, CALD community groups, people from lower incomes and people with a disability. These segments are currently underrepresented in the facility.

12.1.1 Recreational Swimming

It is estimated that recreational swimming numbers could increase by up to 50%. This would take the current participants from approx 50,000 annual visits to a peak of 82,000 annual visits. This usage rate is consistent with the Northcote Aquatic Centre (81,000) and in excess of the Brunswick Baths (60,000). The nearest community facility with a significant aquatic leisure component is the Ashburton Pool, which has in excess of 120,000 annual swims.

The creation of designated leisure and learns to swim space will “free up” additional space within the main pool encouraging increased participation from lap swimmers and water exercise participants.

It is anticipated that the main catchments for the recreational swim visits will remain as Clifton Hill, Carlton Nth, Northcote and Fitzroy. Participation is estimated to grow proportionally more from neighbouring suburbs such as Brunswick, Thornbury and Abbotsford.

12.1.2 Learn To Swim

The growth of the current learn to swim program is inhibited by the size and configuration of the facility. A designated learn to swim space will provide an opportunity to structure a program which can cater for the specific demands of learn to swim participants.

The table below illustrates the projected growth in the ‘learn to swim’ program. The predicted 1350 swim school enrolments represents a significant growth however remains lower than neighbouring facilities such as Northcote Aquatic Centre (1900). The 1350 projection includes 250 - 300 squad program participants.

Projected Growth in LTS Programs

0

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The facility will require 6 teaching spaces to accommodate the forecasted demand.


The table below illustrates how at 75% capacity the program could cater for approx 1350 participants.

Classes Total Classes Places Total Places 60% 75% 90% Capacity

Mon am 5 10 6 60 36 45 54 Mon pm 6 48 6 288 173 216 259.2Tue am 0 0 6 0 0 0 0 Tue pm 6 42 6 252 151 189 226.8Wed am 5 5 6 30 18 22.5 27 Wed pm 6 42 6 252 151 189 226.8Thur am 0 0 6 0 0 0 0 Thur pm 6 42 6 252 151 189 226.8Fri am 5 5 6 30 18 22.5 27 Fri pm 6 36 6 216 130 162 194.4Sat 6 36 6 216 130 162 194.4Sun 6 30 6 180 108 135 162 Total 57 296 72 1776 1066 1332 1598

Our previous research outlined that customers were prepared to travel up to 5km to attend learn to swim classes. The table below illustrates the projected usage of the ‘learn to swim’ program per suburb. The greatest growth areas in terms of numbers are predicted to Clifton Hill, Northcote and Fitzroy.

Current ProjectedNo. % No %

Carlton Nth 68 11 162 12 Brunswick 23 4 81 6Fitzroy 33 6 135 10 Collingwood 36 6 68 5Clifton Hill 229 38 405 30 Northcote 99 17 257 19 Fairfield 23 4 47 4

12.1.3 Schools

Consultation with local primary schools revealed a preparedness to expand current participation levels at the facility given an appropriate sized learn to swim space. Consultation also identified up to 3 schools that would return to the facility given space availability.

It is predicted that the schools program will grow by 5000 (22%) in the first two years of operation.


12.1.4 Aquatic Programs

The consultation and research process identified a community need for increased recreation programming targeting groups such as older adults, parents, CALD communities, individuals on low incomes and people with a disability or rehabilitation needs.

It is anticipated that this growth in targeted usage will come from an increase in facility programs but also an ability to more actively work with community groups to facilitate access to the aquatic centre. Staff within the facility expressed concerns that active engagement of special needs groups has not been able to be achieved in the past to space restrictions in the centre. With an appropriate space usage of the facility from community groups is projected to grow by 3333 visits per annum (40%).

The addition of kiosk facilities will create a more social environment for participants further encouraging individuals who seek a broader recreation experience.

12.1.5 Summary

The table below provides an overview of the anticipated growth in aquatic programs within the facility.

Program Current Year 3 % Change Variance Aquatic

Rec Swim 54961 82915 50.86 27954SSS Warm Water 8333 9813 17.76 1480Swim Lessons 32510 39500 21.50 6990Schools 22000 27000 22.73 5000Aqua Aerobics 2028 3042 50.00 1014Groups 8333 11667 40.00 3333Squads 13230 18900 42.86 5670Birthday Parties 576 3520 511.11 2944Specialist Health Services 960 2333 143.06 1373


12.2 Dry Program Demand

12.2.1 Health and Fitness Memberships

Consultation and research identified high levels of dissatisfaction with the current facility in terms of size and access to equipment. The expansion of the health and fitness areas will allow for a significant opportunity to market the facility to a range of new clients.

It is estimated that the facility could accommodate for up to 50% more customers. The graph below illustrates this growth over a three year period. It is assumed that growth will occur relatively quickly with maximum numbers achieved by the end of year two. This is consistent with other facility developments including the Richmond Baths and Fitzroy Pool.

0

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Our previous research indicates that a health club in excess of 500sqm would adequately cater for the projected demand. This information is provided in the table below. 4.45 members per sqm will provide adequate space for members and allow for future growth if required.

HealthClub

Membersper

Members MembersTotal Area sqm

Collingwood Proposed 2600 2450 550 4.45Collingwood Current 1750 1620 310 5.23Mill Park 2162 1946 458 4.25NAARC 2445 2201 360 6.11RLC 1310 1179 358 3.29Coburg 2050 1845 358 5.15


The growth projections for members are significantly different than aquatic programs. Growth is predicted within the suburbs of Clifton Hill, Fitzroy, Collingwood, Abbotsford and Carlton North. The relative growth in these suburbs is outlined in the table below.

The proposed development at the Northcote Aquatic Centre and established facilities at the Brunswick Baths will limit the growth in these areas; Participation from individuals in Northcote is predicted to decrease due to the gym expansion proposed for this facility.

Current ProjectedNo. % No. %

Inner Nth West 76 4 52 2Carlton Nth 97 5 156 6Fitzroy 215 10 286 11Collingwood 160 8 260 10Abbotsford 37 2 78 3Clifton Hill 914 43 1170 45Northcote 228 11 208 8Fairfield 87 4 91 4

12.2.2 Fitness Programs

The expansion of the dry program areas will allow for an increase in numbers participating in group fitness, multi-sport and personal training programs. Whilst the number of programs may not necessarily expand, the number participating in each program is predicted to grow as a result of the improved amenity.

It is anticipated that the expanded space in the health and fitness areas will assist in attracting increased numbers of targeted participants such as females, older adults, people from low incomes and people with a disability or rehabilitation needs. The enhanced space and equipment range will provide a much less intimidating environment for individuals commencing or recommencing an exercise program.

12.2.3 Summary

The table below outlines the anticipated attendances associated with the dry program development.

Program Current Year 3 % Change Variance Fitness

Group Fitness 8424 9828 16.67 1404Multi-sport 12333 15000 21.62 2667Gym Health Club - Membership 137700 207960 51.02 70260Personal Training 4042 8000 97.90 3958


12.3 Community Hub

12.3.1 Identified NeedThe Community Hubs Framework presented in the following page presents an overview of community services within the Yarra area. The Clifton Hills area has access to fewer services when compared to the community hubs of Richmond, Collingwood, Abbotsford and Fitzroy North.

Council Planning has identified the need for increased meeting space and occasional places within the Clifton Hill area. This need combined with the isolation of the Darling Gardens Maternal Child and Health Centre presents an opportunity for the development of the Collingwood Leisure Centre into a hub for services within the Clifton Hill area.

It is proposed that the Collingwood leisure centre re development creates an ideal opportunity to develop a community hub within the Clifton Hill area providing the following additional services:

Maternal Child and Health Occasional Care (max 20 places) Children’s Play Groups Parenting Classes Toy Library Community Meeting Space

12.3.2 Policy Framework

The creation of community hubs has been an area of increased interest at a local, state and national area. Research has highlighted the potential for community hubs to enhance the well being of families and children (Taylor, Farrell, Tennent 2004)

From a policy perspective the following policies provide support to the development of integrated services or community hubs:

National Agenda for Early Childhood (2004): Four areas for activity: Healthy Young Families, early learning and care, supporting families and parents, creating child friendly communities. Integrated services are mentioned as a way fwd. FACS Stronger Families Agenda (2004-2008): Importance of cross-sectoral approaches to child and family services: State Government Best Start (2002), Children First Policy (2002):

o The overarching goal of the policy is to improve health, wellbeing and development of young children and provide support and information to parents. This will be achieved through more integrated and collaborative service delivery.

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13 Strategy

The specific development options are outlined in this section including design options, capital costs and financial forecasts.

13.1 Design Designs are provided in the following pages to illustrate the following:

Aquatic area development Dry Program area and Community Hub Development Total Redevelopment Elevations of proposed development Total Site Impact

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13.7 Planning Implications

13.7.1 Mayors Park Master PlanningThe redevelopment of the Collingwood Leisure centre is consistent with the Master Planning for the Mayors Park and is consistent with the development of this area as a major activity precinct within the community.

13.7.2 Council Municipal Strategic Statement (MSS)In determining the planning implications of the Re development the Council Municipal Strategic Statement (MSS) was referenced.

The MSS contains local strategies on land use and development in the City of Yarra. It provides a vision in key areas such as City characteristics, sustainability and the local economy. Strategies in the MSS direct Council decisions in such areas as urban design, residential, industrial, commercial and retail land use and heritage conservation.

The following provides a summary of the key findings:

Objective 3 To manage potential amenity conflicts between residential and other uses.

Strategy 3.3 Ensure the location, design and operation of community facilities minimises the potential for negative amenity impacts on the surrounding area.

Response The Redevelopment does not extend beyod the current boundaries of the facility and therefore will not impact negatively on amenity usage.

Objective 11 To maximise accessibility of community services. Strategy 11.1 Encourage community facilities and services to locate within or adjacent to

retail centres and locations that support multi-purpose trips and shared parking arrangements.

Strategy 11.2 Ensure all community facilities are located so that they are easily accessible by public transport.

Response The CLC redevelopment has further integrated services within the facility and encourages multi purpose trips and [parking.

21.04-5 Parks, gardens and public open space

The importance of public open space in an inner city environment is heightened by the density of development, and the limited availability of private open space. Much of the recent and future residential development has and will occur in areas deficient in open space. In these neighbourhoods the provision of ample private open space for new residential development is particularly important. Given that resources to significantly expand Yarra’s open space network are limited, there must be a focus on protecting and enhancing the assets of the existing system as well an equitable system of open space contributions. In all neighbourhoods except Abbotsford, Clifton Hill, and Fairfield and Alphington, this should, where suitable in terms of size and location, be the provision of land.

Response The removal of the Maternal Child and Health Centre in Darling gardens will result in a net increase in public open space for residents.


Objective 14 To ensure that the open space network meets existing and future community needs.

Strategy 14.3 Avoid the loss of open space and new development in open space unless directly used for sport, leisure or passive recreation.

Strategy 14.4 Ensure new development does not have a negative impact on adjoining open space.

Response The re development will allow increased access to sport and recreation activities with a net gain in access to open space.

Objective 16 To protect and enhance the City’s heritage places. Strategy 16.7 Protect buildings, streetscapes and precincts of heritage significance from

the visual intrusion of built form both within places and from adjoining areas.

Response The redevelopment will be sympathetic to the significant community value of the current building design.


13.8 Project Costs

Detailed QS costing for the project was provided Curry Brown Quantity Surveys and Page Kirkland Group Construction Consultants provide these cost plans provided in attachment two.

The following table provides a summary of the development options:

Code Development Options Construction Cost ($)

Total Project Options

Total Project Costs ($)

A Aquatic Development 4,957,000.00 A 4,957,000.00 B Health Club Only 2,743,959.00 B 2,743,959.00 A+B 7,700,959.00 C1 Community Hub 1,424,659.00 A+B+C1 9,125,618.00

The total project cost which includes the Aquatic development, Health Club Development and Community Hub Development will be $9,125,618.

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496,

545

511,

441

526,

784

542,

588

558,

865

575,

631

H

ealth

and

Fitn

ess

310,

107

343,

832

368,

254

368,

254

37

9,30

1

390,

680

402,

401

414,

473

426,

907

439,

714

452,

906

S

econ

dary

Spe

nd :

Caf

é &

Mer

chan

dise

30

,000

33

,990

43

,260

61

,800

63

,654

65

,564

67

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69

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71

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73

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76

,006

M

isce

llane

ous

57,6

16

61,1

33

77,3

50

91,3

07

94,0

46

96,8

67

99,7

73

102,

766

105,

849

109,

025

112,

296

C

usto

mer

Ser

vice

/ A

ccou

nts

/ Adm

inis

tratio

n 37

2,89

4 44

7,72

1 55

7,67

0 61

7,41

0

635,

932

65

5,01

0 67

4,66

1 69

4,90

1 71

5,74

8 73

7,22

0 75

9,33

7

Man

agem

ent S

alar

ies

454,

424

468,

881

497,

281

546,

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56

2,81

4

579,

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615,

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633,

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652,

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O

pera

tions

22

4,60

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8 32

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8

403,

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41

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3

Equ

ipm

ent L

ease

25,0

00

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53,7

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53,7

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53,7

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831,

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sur

plus

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4

Col

lingw

ood

Leis

ure

Cen

tre –

Aqu

atic

Fea

sibi

lity

Stud

y

Page

70

of 9

2

13.9

.2 S

ourc

es o

f Fin

ance

The

sour

ces

of fu

nds

for t

he $

9.12

M p

roje

ct a

re o

utlin

ed b

elow

Cou

ncil

Cap

ital W

orks

Bud

get

$3

.20M

Sta

te G

over

nmen

t Bet

ter P

ools

Fun

ding

$2

.28M

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ncil

Loan

$3

.64M

Tota

l

$9.1

2M

Col

lingw

ood

Leis

ure

Cen

tre –

Aqu

atic

Fea

sibi

lity

Stud

y

Page

71

of 9

2

13.9

.3

Fina

ncia

l Pro

ject

ions

Cas

h Fl

ow

The

follo

win

g ta

ble

prov

ides

a c

ash

flow

pro

ject

ion

base

d on

the

oper

atin

g pe

rform

ance

and

sou

rces

of c

ash

pres

ente

d pr

evio

usly

.

Ye

ar 1

Ye

ar 2

Ye

ar 3

Ye

ar 4

Ye

ar 5

Ye

ar 6

Ye

ar 7

Ye

ar 8

Ye

ar 9

Ye

ar 1

0 So

urce

s of

Cas

h R

ate

Year

s

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s (a

ssum

es a

t beg

of y

r) 7%

15

3,64

4,61

8

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te G

over

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78

1,00

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ks

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00

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00

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er

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ash

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plus

from

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411,

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flow

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nten

ance

C

ontin

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y

31,8

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n R

epay

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aid

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)

0

39

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7

394,

397

394,

397

394,

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394,

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394,

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Fund

ing

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aid

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13.9.4 Specific Program Performance

The following table outlines the financial performance of operational areas. The developments enable the facility to increase revenue significantly in the key program areas with relatively small increases in expenditure.

Expenditure increases are most prominent in the customer service and administration areas, these increases relate to activities such as customer service, membership administration and marketing, these functions increase as a result of increased participation numbers.

REVENUE Current Year 3 Variance Aquatics 618,973 826,473 207,500 Health and Fitness 1,222,382 2,012,399 790,017 Secondary Spend: Café & Merchandise 60,668 115,927 55,259 Miscellaneous 108,916 184,234 75,318 Total Revenue 2,010,938 3,139,033 1,128,094

EXPENDITURE Current Year 3 Variance Aquatics 381,939 468,041 86,102 Health and Fitness 310,107 368,254 58,147 Secondary Spend : Café & Merchandise 30,000 61,800 31,800 Miscellaneous 57,616 91,307 33,691 Customer Service / Accounts / Administration 372,894 617,410 244,516 Management Salaries 454,424 546,422 91,998 Operations 224,600 392,018 167,418 Equipment Lease 0 50,000 50,000 Total Expenditure 1,831,579 2,595,251 763,672 Net Annual Result 179,359 543,781 364,422 Total Usage 320,015 460,055 140,039

Further financial and usage analysis are provided in attachment three:


13.9.5 Benchmarking

The following table provides an overview of the performance against the Centre for Environmental Research and Management (CERM) industry benchmarks. This table highlights that the development assists the facility improve on all benchmarks in particular expense recovery, labour costs to recepts and subsidy per visit.

Current YEAR 3 CERM Expense Recovery 109.8% 120.7% 101% Catchment Multiplier 5.33 7.67 6.30 Promotion per prospect $0.14 $0.28 $0.41 Labour Costs to Total receipts 66.4% 50.0% 65.0% Training Cost per % of Payroll 0.7% 1.1% 1.9% Presentation Cost Share 3.8% 3.5% 8.1% Energy Cost Share 4.8% 6.7% 8.9% Secondary Spend $0.19 $0.25 $0.44 Surplus / Subsidy per Visit $0.56 $1.17 ($0.34)


14 Attachments

Attachment One: Specific Health Club and Swim School Requirements Attachment two: QS Cost Plans Attachment three: Financial Analysis


Attachment One: Specific Health Club and Swim School Requirements


Health Cub Space Requirements

Area Size Equipment required

Cardio Equipment 260m²Area in front of the health club. Able to view up to 6 televisions.

Up to 40 pieces of cardio equipment i.e.: 14 Treadmills 10 Bikes 8 Cross Trainers 4 Steppers 2 Rowers

Machine Weights 180m² Positioned between cardio and heavy weights area

20 pieces of machine based resistance equipment

Free Weights 80 - 100m² Area furthest from entry point. Heavy matting to protect floor

Up to 8 benches Free weights containing 15bar bells assorted weights 30 Dumbbells assorted weights

Stretching 10 – 20m² Area close to cardio equipment

8 mats Access to a wall-mounted bar for stretching.

Fitness Assessment 10 - 20m² Self contained fitness testing area with windows to enable supervision of the whole gym.


Pool Space Requirements for LTS Program

Pool space needed for the following class types are listed below. This is a guide only and can be modified on busy days.

Class Type Shallow area options Deep areas Parent and babies 5m square

(0.8m)5m square

(1.2m) Preschool to school entry 5m square

(0.8m)4m 6 -10m

(0.8m)2.5m 5m

(1.2m) Level 1 & 2 4m 6 -10m 2.5m 5m

(1.2m) Level 3 & 4 5 m 10 m area 2.0m 25m 2.5m 5m

(1.5m) Level 5 - 7 5 m 10 m area 2.0m 25m 2.0m 5m

(1.5m) Mini Squads 2.0m 25m 2.0m 5m

(1.5m) Adults 5 m 10 m area 2.0m 25m 2.0m 10m

(1.5m) Note:

Brackets indicate suggested depth.

2.0m widths are indicative of a 25m lane this could be as narrow as 1.8m.

Teaching Space Area Required Area1 2m x 25m Main Pool 2 2m X 15m Main Pool 3 2m X 15m Main Pool 4 5m X 9m Learners Pool5 5m X 9m Learners Pool6 5m X 9m Learners Pool

Staff Classes Total Classes Places Total Places 60% 75% 90% Mon am 2 5 10 6 60 36 45 54 Mon pm 8 6 48 6 288 173 216 259.2 Tue am 0 0 0 6 0 0 0 0 Tue pm 7 6 42 6 252 151 189 226.8 Wed am 1 5 5 6 30 18 22.5 27 Wed pm 7 6 42 6 252 151 189 226.8 Thur am 0 0 0 6 0 0 0 0 Thur pm 7 6 42 6 252 151 189 226.8 Fri am 1 5 5 6 30 18 22.5 27 Fri pm 6 6 36 6 216 130 162 194.4 Sat 6 6 36 6 216 130 162 194.4 Sun 5 6 30 6 180 108 135 162

Total 50 57 296 72 1776 1066 1332 1598


Attachment Two: QS Costing

Atta

chm

ent T

hree

: Fin

anci

al A

naly

sis

Col

lingw

ood

Leis

ure

Cen

tre –

Aqu

atic

Fea

sibi

lity

Stud

y

Page

84

of 9

2

INC

OM

EIN

CO

ME

EXPE

ND

ITU

RE

NET

Cur

rent

Post

Dev

elop

men

tYr

3

Varia

nce

Cur

rent

Post

D

evel

opm

ent

Yr3

Varia

nce

Cur

rent

Post

D

evel

opm

ent

Yr3

Varia

nce

Rec

Sw

im

$147

,488

$2

02,4

04

$54,

917

$150

,032

$1

87,0

33

$37,

001

($2,

544)

$15,

371

$17,

915

SS

S /

War

m W

ater

Poo

l $2

5,00

0 $3

1,70

0 $6

,700

$25,

000

$31,

700

$6,7

00

Sw

im L

esso

ns

$277

,961

$3

58,2

92

$80,

332

$153

,907

$1

80,4

28

$26,

521

$124

,054

$1

77,8

64

$53,

811

Scho

ols

$85,

800

$108

,459

$2

2,65

9 $3

4,10

0 $4

3,10

6 $9

,006

$5

1,70

0 $6

5,35

4 $1

3,65

4 A

qua

Aer

obic

s $1

2,90

5 $1

9,93

9 $7

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$9

,360

$1

4,46

1 $5

,101

$3

,545

$5

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$1

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S

quad

s $6

6,36

3 $8

7,55

0 $2

1,18

7 $2

6,04

0 $1

3,59

6 ($

12,4

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$40,

323

$73,

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$33,

631

Birt

hday

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ties

$3,4

56

$18,

128

$14,

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$8,5

00

$29,

417

$20,

917

($5,

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)($

6,24

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p $1

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$1

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$7

65,2

23

$162

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$2

15,8

30

$53,

707

$946

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$1

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$7

11,5

16

Gro

up F

itnes

s $7

6,58

2 $9

2,02

6 $1

5,44

4 $1

34,7

84

$138

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$4

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($5

8,20

2)($

46,8

02)

$11,

400

Mul

ti-sp

ort

$37,

000

$46,

350

$9,3

50

$13,

200

$13,

596

$396

$2

3,80

0 $3

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4 $8

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rèch

e $7

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4 $7

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8 $1

9,20

7 ($

1,09

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($3,

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Mis

cella

neou

s

$0

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roup

s $2

5,00

0 $3

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pons

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kers

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ire

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$14,

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Spe

cial

ist S

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975

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6 $3

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8 $6

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2 $1

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6 $2

0,60

0 $1

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afé

/ Foo

d $1

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2 M

erch

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se

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177

$40,

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$30,

000

$61,

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$31,

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$20,

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$28,

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77

$0

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Cus

tom

er S

ervi

ce W

ages

$201

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$2

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$67,

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)($

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($67

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)Ac

coun

ts F

inan

ce

$0

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$0

$0

A

dmin

istra

tion

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elep

hone

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500

$36,

050

$17,

550

($18

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)($

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50)

($17

,550

) P

osta

ge

$1

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$3

,090

$1

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($

1,70

0)($

3,09

0)($

1,39

0) E

quip

men

t Pur

chas

e

$20,

000

$20,

600

$600

($2

0,00

0)($

20,6

00)

($60

0) O

ffice

Sup

plie

s

$23,

500

$32,

960

$9,4

60 (

$23,

500)

($32

,960

)($

9,46

0) B

ank

Cha

rges

$2,2

00

$7,7

25

$5,5

25

($2,

200)

($7,

725)

($5,

525)

Col

lingw

ood

Leis

ure

Cen

tre –

Aqu

atic

Fea

sibi

lity

Stud

y

Page

85

of 9

2

INC

OM

EIN

CO

ME

EXPE

ND

ITU

RE

NET

Cur

rent

Post

Dev

elop

men

tYr

3

Varia

nce

Cur

rent

Post

D

evel

opm

ent

Yr3

Varia

nce

Cur

rent

Post

D

evel

opm

ent

Yr3

Varia

nce

Com

pute

r Sup

port

and

Mai

nten

ance

$3,0

00

$4,1

20

$1,1

20

($3,

000)

($4,

120)

($1,

120)

Cas

h S

ecur

ity

$3

,800

$7

,725

$3

,925

($

3,80

0)($

7,72

5)($

3,92

5) P

rintin

g

$17,

000

$41,

200

$24,

200

($17

,000

)($

41,2

00)

($24

,200

) M

arke

ting

$4

5,00

0 $1

28,7

50

$83,

750

($45

,000

)($

128,

750)

($83

,750

) M

isce

llane

ous

$2

0,00

0

($20

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)($

20,0

00)

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$20,

000

Uni

form

s

$10,

000

$9,2

70

($73

0)($

10,0

00)

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270)

$730

S

taff

Trai

ning

$6,5

00

$18,

025

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525

($6,

500)

($18

,025

)($

11,5

25)

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ensi

ng S

ubsc

riptio

ns

$1

2,00

0 $1

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0 $1

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($1

2,00

0)($

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($1,

390)

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agem

ent S

alar

ies

$2

90,0

00

$361

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1,32

4 ($2

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00)

($36

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4)($

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24)

Cas

ual D

uty

Man

ager

Wag

es

$1

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24

$166

,558

$1

4,13

4 ($1

52,4

24)

($16

6,55

8)($

14,1

34)

Ope

ratio

ns

E

nerg

y: G

as &

Ele

ctric

ity

$8

8,00

0 $1

75,1

00

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100

($88

,000

)($

175,

100)

($87

,100

) B

uild

ing

and

Pla

nt M

aint

enan

ce

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4,00

0 $2

8,84

0 $1

4,84

0 ($

14,0

00)

($28

,840

)($

14,8

40)

Sec

urity

Exp

erie

nce

$5

,500

$6

,695

$1

,195

($

5,50

0)($

6,69

5)($

1,19

5) W

ater

$25,

000

$46,

350

$21,

350

($25

,000

)($

46,3

50)

($21

,350

) P

ool C

hem

ical

s

$20,

000

$41,

200

$21,

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Page

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2

Atta

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Page

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Col

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lity

Stud

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Page

91

of 9

2

Collingwood Leisure Centre Aquatic Feasibility Study 2006 Collingwood Leisure Centre Aquatic...

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